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QUESTIONAIRE

Dear Respondent,

I am Karan Singh, student of MBA at SCHOOL OF MANAGEMENT STUDIES,

PUNJABI UNIVERSITY, PATIALAand I am conducting a survey on IMPACT OF

CELEBRITY ENDORSEMENT ON BRAND IMAGE. I need your cooperation in

fulfilling this questionnaire. It will take few minutes of your precious time. Therefore I

request you to kindly spare some time and give me the following information. I assure you

that the results of the study will be kept confidential.

Name __________________________________ Mobile No _________________________

Gender: Male Female

Age: 15-24 25-34 35-44 More than 44

Education: Primary Level High school Intermediate

Graduate Post-graduate Professional degree

Occupation: Business class Service class Student Others

Q1. On a personal note what kind of celebrity do you like the most?

Cricketer Politician Film star Model

Q2. What is the ultimate quality that you expect an endorser should have?

Communication skills influencing power Image

Personality Social work Voice modulation

Q3. I would like to see celebrity endorsing mybrand.(Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q4.Celebrities make ads more effective (Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q5.Celebrities who advertise brands are trust worthier (Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q6.The celebrity overshadows the product.(Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

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Q7. Celebrity ads effect the purchase decision of a customer (Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q8.Male endorser is more effective as compared to female endorser. (Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q9.Celebrity endorsement helps in better Brand recognition. (Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q10.Celebrity helps in Brand image creation.(Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q11.A celebrity endorsing a Brand actually uses that Brand.(Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q12.I use to buy products after being seen it endorsed by a celebrity . (Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q13.Celebrity endorsement is an effective tool of persuasion of buying products (Rate this

statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q14.For creating a good impression, celebrities in ads are necessary.(Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q15.Celebrity helps in increasing competition.(Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q16.To survive in competition, celebrity endorsement is must.(Rate this statement)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Thanks for your valuable Contribution