UNILEVER 2

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    Usman GhaniLt Col Shakil Ahmad

    Wajeeha Brar

    All ( Pl add your names)

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    Outline

    Brief History of HD Where we are now Vision and Mission ( Wajeeha) OPERATIONAL HIGHLIGHTS Performance Indicators for 6 years External Analysis ( Wajeeha)

    CPM EFE Summary

    Balance sheet analysis for 6 yearsWealth Distribution 2012 Internal Analysis(Wajeeha)

    IFE Financial ratio analysis Net Worth Analysis Summary

    Strategic Analysis SWOT Matrix ( Lt Col Shakil) SPACE Grand Strategy Matrix IE matrix BCG Summary

    Possible strategies QSPM

    Recommendations Strategic implementation and

    desired results Objectives & Goals

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    WE WORK TO CREATE A BETTER FUTURE EVERY DAY.

    We help people feel good, look good and get moreout of lifewith brands and services that are good forthem and good for others. We will inspire people totake small every day actions that can add up to a big

    difference in the world. We will develop new ways ofdoing business with the aim of doubling the size ofour company while reducing our environmentalimpact.

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    CORE VALUES

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    Key Financial Indicators

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    OPERATIONAL HIGHLIGHTS

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    EFE

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    COMPARISON OF EPS AND DPS

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    SHARE PRICE TREND

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    COMPARISON OF PBT AND PAT

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    CPM

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    Balance Sheet Horizontal Analysis for 6 years

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    Balance Sheet Vertical Analysis for 6 years

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    Profit and Loss Analysis - Sales & Other Income

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    Profit and Loss Analysis - Expenses

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    Cash Flow Analysis

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    IFE

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    Wealth Distribution 2012

    SWOT MATRIX

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    SWOT MATRIX S-O Strategies Fwd Integration - Open unilever

    stores in all big cities of Pakistan (Lhr, Kci, Isb, Rwp, Multan). (S2, S3,

    O3) Mkt Dev - Inc distr of products inrural areas through inc distr . (S2, S3,O2, O3)

    Product Dev - Dev new products tocater for boys/girls cosmeticsrequirements. (S6, S7, O5, O6)

    Product Dev - Dev anti bacterialsoap , detergent and shampoo (S6,

    S7, O5, O6) Related Diversification - Introducenew Tea Brand to meet inc demand.((S3, S5, O9)

    S-T Strategies Mkt Penetration - Increase awareness

    among customers about health /

    hygiene through strong advertisingcampaign (S3, S5, T1,T7, T9)

    Backward Integration - Increaseshare of local supplies tosupplement import of raw material(S4, S10, T3, T5)

    Mkt Dev Dev new mkts and exportof goods to Africa (S4, S5, T2, T3, T6)

    W-O Strategies Retrenchment - Control/ reduce

    cost to bring it in purchasing power of rural population (W1, O1,

    O3) Improve working conditions and

    inc pay of employees to reduceskilled workers turn over (W4,O1)

    Mkt Penetration - Initiate onlineselling (W2, O7)

    W-T Strategies Retrenchment - Reduce cost. (W1,

    W2, T1, T8) Unrelated diversification - Enter

    in power generation sector inPakistan. Introduce solar powered products. (W5, T2, T3)

    Mkt Penetration - Hire famous TVdrama actresses ( Local / Turkish)as brand ambassador ( W2,