Corporate Identity

Style GuideAug, 2010

A Brand introduction

Corporate Identity is importantto to the brand itself, for the

internal team cohesion and company culture as well as towards the external world. A good design, clean, and straightforward identity is helpful to understand who the company is, what it does and what its team members signed up to be part of. buisiness is sometimes initiated and maintained based on a first visual impression of the company's identity.

2

Corporate identity: size

3

x0.5x

2.5x

y

y

y

Minimun size of the logo, text size is 15pt

Safe space. leave the other elements out of the logo by 0.5x.

Relation between elements:

0.5x

0.5x 0.5x

0.5x

Corporate identity: size

4

x0.5x

2.5x

y

y

y

Minimum size of the logo; text size of15pt.

Safe space. leave any other elements out of the logo+logotype's area by 0.5x.

Relation between the elements

0.5x

0.5x 0.5x

0.5x

Corporate identity: font and color

5

Font

Color

font family:Helvetica Neue

font style:Condensed Bold

please notice & please be careful:The letters are derived from the Helvetica Neue font type. Though, some of the shapes and distances have been re-designed. Therefor one must always use the letter type shapes as provided within the Illustrator file containing the company's signature (logo + logotype).

CMYK

RGB

150980

22522838

098970

2383939

251009820

1603035

69626154

565756

CMYK

RGB

CMYK

RGB

CMYK

RGB

yellow red deep red deep gray

Corporate identity: Wrong designs of the company's "signature"

6

Don’t change the relationship (location) of the logo (dots) with the logotype (letters)

Don’t enclose the brand signaturein any shape of frame

Don’t use the signature with an unclearbackground

Don’t change the relationship (distance)between the logo (dots) and logotype (letters)

Don’t change the scale ratio between the logoand the logotype

the signature should be stand in solitudewithout the accompaniment of other shapes

Don’t alter the letter type

Don’t use the signature as a part of a sentence

the company

Corporate identity: A4 standard paper

7

TRIVrealityTel: +86 10 65676651 ext.606 Fax: +86 10 65676651 ext.606 Email:ywang@neoadvertising.com www.neoadvertising.com

18mm

18mm

Corporate identity: business card

8

10mm

12mm

12mm

Yufai WongDigital Content Designer

Tel: +86 10 65676651 ext. 606Fax: +86 10 65676652Email: ywang@neoavdertising.comwww.neoadvertising.com

5mm

FrontName: 14ptJob: 8ptInformation: 8pt

Backslogan: 14pt

5mm

5mm

5mm10mm

apps for your world