Key FiguresTOURISM

Edition2016

CYAN MAGENTA JAUNE NOIR

1 2 3 4 5 6 7 8 9 10

CARRÉ NOIR - 82, bd des Batignolles - 75017 Paris - FRANCE / Tél. : +33 (0)1 53 42 35 35 / Fax : +33 (0)1 42 94 06 78 / Web : www.carrenoir.com

A NOUS RE TOURNER SIGNÉE AVEC V OTRE ACCORD OU V OS CORRECTIONS

JFB

CRÉ ATION

PR ODUCTION

CONSU LTANT

CLIENT + Q UALITÉ*

ACCORD DATE

MINEFIMIN_11_0000_RdVFrance_QDate le 22/06/2011

ÉCHELLE 1/1 - FORMAT D’IMPRESSION 100%

TONS RECOMMANDÉS (4)

TOTAL COMMERCIAL ACCOMMODATION CAPACITY:

46% of hotel capacity is ranked 4* or 5*.

Nearly 180,000 secondary residences, of which 48,000 are foreign.

8 convention and exhibition centers, and 150,000 convention attendees (air tra-vellers) per year; 1 out of 5 visitors travelling "on business or for a conference".

15 ski resorts provide almost 700 km of slopes and nearly 100 lifts; 600,000 stays (not counting Riviera residents) in the high country.

8 million entries to the tourist attractions with 3 in 98 museums and monuments.

802,156 cruise passengers (season 2015) in 5 harbours, 18,402 dock spaces in 35 harbours.

TOURISTS STAY AN AVERAGE OF 6.3 NIGHTS, I.E. 70 MILLION OVERNIGHT STAYS

7.6% of foreign overnight stays in French hotels.

4.2% of the total number of French and foreign overnight stays in France.

26% of tourists arrive by plane and 56% by car, bike or bus.

Nice: 2nd airport in France with 12 million passengers. Nice-Cannes-St Tropez is the 2nd European hub of business aviation.

200,000: the average number of tourists present, ranging from 50,000 in mid-January to 650,000 during the August 15th weekend.

MORE THAN 1 OUT OF 2 STAYS TAKES PLACE OUTSIDE THE SUMMER MONTHS

The peak month - August - represents only 14% of annual stays.

FOREIGN VISITORS: 48% OF STAYS AND

18% of foreign tourists come from Italy, 17% from Great Britain-Ireland, and 8% from Germany.

CÔTE D'AZUR TOURISM KEY FIGURES

The dataset focuses on the Côte d'Azur (French Riviera), defined as the department of the Alpes-Maritimes and the Principality of Monaco

11 million

150,000 beds

51% of overnight stays

CÔTE D'AZUR TOURISM KEY FIGURES

73% of tourists have already stayed in the region, and 9 out of 10 are "very satisfied".

TOURISTIC EXPENSES RELATED TO STAYS:

GENERATING A TOTAL REVENUE OF €10 BILLION

AROUND 18% OF LOCAL GDP

64% of the expenditure comes from foreign clientele, and one fifth is generated by business clientele. The average expenditure (2014/15) for visitors travelling by air is €62 per day for French people and €110 for foreigners. The business clientele spends €162 per day and even €223 for conference attendees.

Average rate of a hotel room: €152 taxes included (RevPAR: €90) in 2014. Urban Hotels price 2015: €162 (plus taxes), RevPar €103.

16 casinos (4 of which are in Monaco), for a gross profit of €364 million in 2014/2015.

in "TOURISM"

Or about 16% of total employment; seasonal employment accounts for only 17.5% of the annual total. Together with indirect employment, the total number of jobs generated by tourism could reach 150,000.

THE GREAT CÔTE D'AZUR: OF INTERNATIONAL TOURISTS IN THE WORLD!

The Côte d'Azur, as a tourist destination, or French Riviera, actually extends over three territories: the French departments of the Alpes-Maritimes and the Var, and the Principality of Monaco. It is the "Great Côte d'Azur", 1st tourist destination in France after Paris, with 20 million tourists generating over 130 million overnight stays, as well as 1.2 million cruise passengers.

The Great French Riviera constitutes the 1st French tourist destination, in front of the city of Paris, for domestic clientele with 3.5% of total trips and 4.8% of overnight stays (2014-15 average). For foreign clientele, the region is ranked second, with nearly one out of 10 foreign stays in France, and a remarkable 1% share of the global market.

The Great French Riviera’s share of secondary residences in mainland France is 11%, and 24% for sole foreign secondary residences.It is also the third hub of touristic investment in France (not counting Monaco), after the Great Paris and the Savoie-Mont-Blanc mountain range (880 million € on yearly average 2012-14).

€5.8 billion

75,000 jobs

1%

NICE CÔTE D’AZUR : IN FRANCE AFTER PARIS

It is directly connected to 108 destinations in 38 countries through 61 airlines. In 2015, its total traffic reached 12 million passengers (+3%). Visitors staying in the Great Côte d’Azur (Alpes-Maritimes, Var or Monaco) represent 53% of the total traffic.

THE 2ND EUROPEAN H UB FOR BUSINESS AVIATION

Côte d’Azur (Nice-Cannes-St Tropez) is the 2nd business hub in Europe after London, with 45,948 aircraft movements in 2015.

MORE THAN CRUISE PASSENGERS

In the harbors of Nice, Villefranche, Monaco, Cannes, Antibes: 547 cruise stopovers in 2015 and a total of 802,156 cruise passen-gers. 94% of passengers are stopping over and 6% are embarking. 35 marinas provide 18,402 dock spaces.

TOURISTS PRIMARILY ARRIVE BY CAR

Airplanes are used by 14% of French people and 38% of foreigners.

TRANSPORTATION

% of 2014-15 arrivals

2nd airport

800.000

Boat2%

Car or bike56%

Airplane26%

Train16%

2nd European hub

ACCOMMODATION

150,000 BEDS IN COMMERCIAL ACCOMMODATION Capacity by accommodation type

on 1/01/2016 ESTABLISHMENTS BEDS

Ranked hotels 619 58,154Tourism residences 69 25,097Ranked Campsites 67 20,118Ranked holiday villages and "family homes" 11 3,397Youth accommodation centres 13 1,094Country house lodges* 538 2,807

Total ranked accommodation excluding furnished rentals 1,317 110,667

Formerly ranked hotels 24 834Residential hotels 24 4,289Other residences 31 2,462Private vacation centres and holiday centres 27 5,674Shelters and stopover lodges 56 1,506Bed and breakfasts* 365 2,165Unranked campsites 29 3,060

Total unranked accommodation 556 19,990

Bed capacity in registered commercial accommodations, excluding unranked hotels, furnished rentals, time shares, children’s centres, student residences or language schools, boats, and caravans.*Country house lodges certified "Gîtes de France" only; a portion of the bed and breakfasts ("chambres d'hôtes") are certified "Gîtes de France".

HOTELS REPRESENT

Distribution of ranked capacity

Hotels

Tourism residences (Apartment hotels)

Campsites

Holiday villages, centres & youth accom.

Country house lodges (Gîtes)

% 2015 beds

53%

2%4%

19%

22%

1 out of 2 ranked beds

ACCOMMODATION

NEARLY 1 OUT OF 2 HOTEL ROOMS HAS A 4-5* RANK

CATEGORY HOTELS % ROOMS % 5* 33 5 3,672 12 4* 112 18 9,925 34 3* 227 35 9,353 32 2* 214 33 5,325 18 1* 33 5 802 3 Formerly ranked 24 4 417 1 Total 643 100 29,494 100

HOTELS: 4 OUT OF 10 STAYS,

2015 OCCUPANCY RATE ARRIVALS OVERNIGHT STAYS AVERAGE LENGHT (%) (in thousands) (in thousands) (nights)

HOTELS 61 4,326 9,726 2.3Formerly ranked 50 202 369 2.01* 58 113 223 2.02* 58 740 1,469 2.03* 63 1,270 2,884 2.34*/5* 62 1,674 3,868 2.3

MONACO 67 328 886 2.7

TOURISM RES. 65 664 3,091 4.7CAMPSITES 40 154 934 6.1

For overnight stays, the portion of accommodations is reversed due to different lengths of stays: non-commercial accommodations (secondary residences and friends or relatives) generate more than one out of two overnight stays, and the hotel industry only generates 14%.

OCCUPANCY AND STAYS Ranked hotels annually receive 4 million stays and 9 million overnight stays; Tourism residences receive 0.7 million stays and 3 million overnight stays.

14% of overnight stays

% of 2014-15 stays

Hotels

Rentals Tourism residences (Apartment hotels)

Friends and Relatives

Secondary residences

Other accommodations

38%

10%7%

22%

14%

9%

ACCOMMODATION

OTHER FACILITIESA RICH AND DIVERSE TOURISTIC PROPOSITION 8 convention centres, providing 123 meeting rooms5,728 restaurants (excluding Monaco), and 34 Michelin-starred restaurants17 golf courses, 10 of which are "18-hole" courses16 casinos, including 4 in Monaco and 3 in Cannes 200 beaches under concession agreements28 spas and thalassotherapy centresMany protected areas: Mercantour National Park, the Préalpes d'Azur Regional Natural Park, 15 natural departmental parks.

AREA HOTELS TOURISM RES. SECOND. RES. Nb Beds Nb Beds Nb Beds

CANNES-MANDELIEU 134 13,782 31 11,345 45,514 227,570

including Cannes 106 11,418 17 7,071 29,665 148,325 including Mandelieu 28 2,364 14 4,274 15,849 79,245 (incl. Théoule, Le Cannet, Mougins)

CASA ANTIBES-SOPHIA 122 8,824 22 7,125 34,569 172,845

including Antibes 77 5,480 15 4,793 24,679 123,395including Villeneuve-Valbonne 45 3,344 7 2,332 9,890 49,450

NICE CÔTE D'AZUR METROPOLIS 280 25,908 27 7,301 58,955 294,775

includ. western seaboard metropolis 40 2,280 5 1,514 10,421 52,105including the City of Nice 171 19,974 9 2,026 28,998 144,990includ. eastern seaboard metropolis 36 2,474 4 1,133 7,342 36,710including the mountain metropolis 33 1,180 9 2,628 12,194 60,970

MENTON - FRENCH RIVIERA 40 3,012 9 2,590 21,199 105,995

REGION OF GRASSE 21 1,476 1 214 4,024 20,120

MOUNTAINS, OUTSIDE METROPOLIS 33 1,030 3 811 13,682 68,410

MOUNTAINS, TOTAL 66 2,210 12 3,439 25,876 129,380

MONACO 13 4,956 0 0 696 3,480

TOTAL 643 58,988 93 29,386 178,639 893,195

1 out of 4 overnight staysSECONDARY RESIDENCES:

Nearly 180,000 secondary residences in the Alpes-Maritimes, including Monaco (i.e. nearly 900,000 beds), of which 48,000 are owned by foreigners (ranked 1st in France with 15,7% of the national total). 5,7% of the registered secondary residences in France are in the Alpes-Maritimes. 14% of stays and 25% of overnight stays occur in secondary residences.

NICE CÔTE D'AZUR METROPOLIS: ONE THIRD OF THE ACCOMMODATION CAPACITYOf the total number of beds in commercial accommodation and in secondary residences, 33.4% are located in the Nice Metropolis area, 25.8% in the Cannes-Mandelieu hub, and 19.3% in the Antibes-Sophia Antipolis hub.

TOURISTS

Tourists stay an average of 6,3 nights in 2014-15 (i.e. 6.0 nights for the French, 6.3 nights for Foreigners), a total of 70 million overnight stays, all types of accommo-dation included, throughout the year. Excursionists (i.e. day trippers) number in the multimillions each year. These figures do not take Côte d’Azur resident stays into account.

AN AVERAGE OF 200,000 VISITORS A DAY Depending on the day, there are between 50,000 and 650,000 tourists on the Côte d'Azur; the lowest level is in mid-December, and the peak of each year is the August 15th weekend. These figures do not take excursionists into account.

: FEWER THAN 1 OUT OF 2

ARRIVALS, BUT 6 OUT OF 10 OVERNIGHT STAYS

June to September comprises 45% of arrivals and - due to longer stays during vacation periods - 60% of the total annual overnight stays.

Distribution of arrivals throughout the year

Occupancy rate by month (%)

VISITOR NUMBERS

2015 J F M A M J J A S O N D Year

Hotels 37 45 48 60 71 77 83 86 77 62 39 37 61

Tourism Res. 47 58 55 62 70 70 81 89 79 67 43 46 65

0

100 000

200 000

300 000

400 000

500 000

600 000

Aug. 14th

end-February

mid-May

mid-July

end-October

700 000

11 million

The summer season

Main attractions Visitors 2015

Marineland 1,2 million (2014)

Parfumerie Fragonard - Grasse, Eze 900,000

Verrerie de Biot 700,007 (2014)

Musée Océanographique de Monaco 665,302

Parc floral Phoenix - Nice 394,599

Lérins Islands - Cannes 368,665

Parfumerie Molinard - Grasse 300,000

Other attractionsJardin Exotique - Eze 195,417

Fondation Rothschild - St-Jean-Cap-Ferrat 168,047

Musée Picasso - Antibes 141,084

Fondation Maeght - Saint-Paul 137,524

Musée national Chagall - Nice 132,782

Musée Matisse - Nice 131,767

Jardin Exotique - Monaco 115,270

0

4

8

12

% 16

J F M A M J J A S O N D

5,4 6,0 6,67,9

10,18,9

11,9

14,3

9,78,3

5,15,7

VISITOR NUMBERS

8 million

Main attractions Visitors 2015

Marineland 1,2 million (2014)

Parfumerie Fragonard - Grasse, Eze 900,000

Verrerie de Biot 700,007 (2014)

Musée Océanographique de Monaco 665,302

Parc floral Phoenix - Nice 394,599

Lérins Islands - Cannes 368,665

Parfumerie Molinard - Grasse 300,000

Other attractionsJardin Exotique - Eze 195,417

Fondation Rothschild - St-Jean-Cap-Ferrat 168,047

Musée Picasso - Antibes 141,084

Fondation Maeght - Saint-Paul 137,524

Musée national Chagall - Nice 132,782

Musée Matisse - Nice 131,767

Jardin Exotique - Monaco 115,270

% of 2014-15 stays

Nice city36%

Nice Metropolis/seaside

Antibes CASA

Menton

MonacoGrasse area

Cannes Mandelieu

Mountains/ski resorts

5%3%

4%

7%

15%

17%13%

staysSPATIAL DISTRIBUTION OF TOURIST

VISITS AND EXCURSIONS: 3 OUT OF 4 TOURISTS ALSO VISIT OTHER PLACESThe primary destination for day tripper tourist excursions is the Principality of Monaco, which welcomes 7.5 million visitors. The most popular tourist attraction is Marineland, which welcomes 1.2 million visitors.

ENTRIES TO THE TOURIST ATTRACTIONS

60%: proportion of the total number of entries recorded at the 10 principal museums and monuments (out of 98 museums and monuments, totalling 2,835,000 entries in 2015).

In terms of overnight stays, the lower share of Nice (26%) benefits to all other areas.

600,000 TOURISTS IN THE HIGH COUNTRY

The mountains, the "other" Côte d'Azur, receive 5% of the tourists (excluding French Riviera residents), and 6% of the total overnight stays due to longer lengths of stays.

There are 150,000 beds in the mountains, including 130,000 in secondary residences and 20,000 in commercial accommodations.

The Mercantour National Park attracts around 400,000 visitors.

PROVIDING NEARLY 700 KM OF SLOPES

Overall, the resorts provide 233 downhill ski runs, 29 cross country ski trails, and 96 lifts. Lodging capacity amounts to nearly 10,000 beds.

The resorts receive around 300,000 non-Riviera tourists in the winter, and 120,000 in the summer.

200,000 TOURIST STAYS IN

During the summer of 2009, the average length of mountain tourist stays (excluding the Préalpes d'Azur area) was 9.3 nights. One third of the clientele was foreign.

Visits to the principal cultural sites in the mountains

Visitors 2015

Alpha le Temps du Loup - St Martin Vésubie 63,242Merveilles Museum - Tende 28,732Monts d’Azur Reserve - Haut Thorenc - Andon 25,000Mercantour National Park - Tende 14,909Notre Dame des Fontaines Church - La Brigue 9,333Monastery - Saorge 8,773Marcel Kroenlein Arboretum - Roure 6,815

(excluding natural sites and recreation centres)

15 ski resorts

the summer

CÔTE D’AZUR Mountains

3 OUT OF 10 FRENCH TOURISTS ARE FROM French visitors: 5.6 million stays, 33 million overnight stays (2014-15 average)

Area of origin (from mainland France)

PURPOSE OF STAY: 1 OUT OF 5 VISITORS

On average, business stays last 4.6 nights, and leisure stays last 6.6 nights.

57%: rate of business trips (among air travel visitors) carried out for connections- meetings-appointments (22% for conferences-seminars, 9% for exhibitions-trade fairs, 4% for education-training, and 6% for other professional reasons).

150,000 convention attendees (air travel visitors) who spend €225 per day (2014-15 average).

CLIENTELE

Conferences/MICE

Visiting Friends/Relatives

Leisure Tourismand others

58%

12%4%

26%

Business

Paris

travelling on business

Mediterranean Coast28,3 %

South East16,7%

East4,7%

North3,5%

Paris Region East

3,7%West6,2%

South West6,5%

Paris Region West3,8%

Paris 26,6%

% of 2014-15 stays

CLIENTELE

Foreigners : HALF OF TOURISM ATTENDANCE

50%: rate of foreign clientele out of total stays27%: rate of non-European clientele out of total foreign stays

Principal markets in 2015 Stays (in thousands)

% Including Hotels/Resid. (in thousands)

%

1 Italy 992 17.4 328 12.6

2 Great Britain/Ireland 930 16.4 418 16.1

3 Germany 482 8.5 216 8.3

4 USA 446 7.8 270 10.4

5 Scandinavia 389 6.8 166 6.4

6 Switzerland 279 4.9 133 5.1

7 East. Europe, excl. Russia 279 4.9 125 4.8

8 Belgium-Lux. 235 4.1 89 3.4

9 Russia 222 3.9 128 4.9

10 Spain 209 3.7 94 3.6

11 Netherlands 186 3.3 66 2.5

12 Africa 164 2.9 36 1.4

13 Middle East 138 2.4 75 2.9

14 China 121 2.1 90 3.5

15 Latin America 107 1.9 69 2.7

16 Oceania 100 1.8 68 2.6

17 Asia, excluding Japan/China 94 1.7 57 2.2

18 Canada 83 1.4 45 1.7

19 Austria 62 1.1 32 1.2

20 Others* 171 3.0 88 3.4

TOTAL 5,687 100 2,597 100 *in o

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% of 2014-15 staysvisitors travelling by air

WHO ARE THE LEISURE VISITORS?Travelling 3 + adults,

no child

Travelling 3 + adults, including child Families

Young people (age - 25)

Seniors (age + 60)

Couples or

2 adults (age 25-59)

Travellingalone (age 25-59)

17%

26%

14%4%

10%

20%

9%

ECONOMY

TOURISTS DIRECTLY SPEND €5.8 BILLION, GENERATING €10 BILLION INTourism expenditures are reported by tourists and associated with their stay, without taking transportation to destination into account. Expenditures reach €5,8 billion a year (2014-15 average). This doesn’t include proceeds from casino games, which reached €364 million in 2014/15. The revenue collected through the tourist tax amounts to €11.8 million every year.

Because of the multiplier effect, unreported intermediate tourist expenditures, and day tripper expenditures, the total revenue generated by tourism is estimated at €10 billion. Tourism’s contribution to the local GDP is around 18%.

Visitor expenditure (air travel): €703 per stay, i.e. €99 per person per day (2014-15 average).

20%: proportion of total expenditures resulting from business travel

64%: proportion of expenditures resulting from foreign tourists

Average expense/day (visitors travelling by air 2014-2015)

Short stay (1-3 nights) €203Long stay (4 nights-4 months) €85First time €123Repeat €92Commercial accommodation €166Non-commercial accommodation €54Secondary residences €61Business travel €162Leisure travel €92

75,000 DIRECT in TOURISMIn the summer of 2007, INSEE estimated that 52,494 salaried jobs and 10,000 non- salaried jobs in the Alpes-Maritimes (excluding Monaco) were directly related to tourism. Seasonal employment accounted for only 17.5% of total salaried employment. Together with indirect employment, the total number of jobs generated by tourism could reach 150,000.

revenue

jobs

2014 Average Rate RevPar

5* (1) 4354* 1613* 96 592* 68 381* 51 28

Average 152 90

€ taxes included, exclude restaurants expenses - average numbers based on real capacities of all hotels(1) Exclude exclusive hotels

144

HOTEL PERFORMANCEForeigners daily expenseHighest spenders

1 Middle East - Iran + €200 2 Turkey €160 2 USA €140 4 Russia - Australia €130 5 India - China €120 6 Japan - Brazil - Malaysia - Greece €110 7 Korea - Norway €100

Lowest spenders 1 Hungary 50 € 2 Portugal 56 € 3 Poland 57 €

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80

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120

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Tourism is a complex market, with multiple products, clienteles, and rapid changes. Measuring it requires the establishment of a system of tourism statistics (STS).

The Côte d'Azur Tourism Observatory - a hub of the Côte d'Azur Regional Tourism Committee - started developping the STS Touriscope in 1984. The Observatory is bound by conventions to the Provence-Alpes-Côte d’Azur Region, to the Alpes-Maritimes Departmental Council, to the Nice Tourist Office, and to the Principality of Monaco.

On the technical front, it collaborates with INSEE, the CCI Nice-Côte d’Azur, the trade unions, and specialized consultants, and develops the methodology and statistical databases on tourism supply and demand.

The Côte d'Azur TOURISCOPE systemIt consists of all the surveys that enable the statistical monitoring of supply and demand as well as an innovative data operating system based on the systematic cross-referencing of information and the exploitation of sources according to their respective relevance.

The statistical results are integrated into the Côte d'Azur Touriscope database. This signature guarantees the official source and the consistency of the numeric information concerning Côte d'Azur tourism.

The principal on-going surveysl Hotels (CRT-INSEE-Ministry of Tourism)l Tourism residences and holiday residences (CRT)l Campsites (CRT-INSEE)l Hotel Performance (MKG-CRT)l SDT French Visitors (TNS Sofres-Ministry of Tourism)l Visetran Foreign Visitors (CRT-Tourist Offices)l Visavion Air Travel Visitors (CRT-MTA)l Museums and sites (CRT)

Documents for disseminationl The Observatory’s website: www.cotedazur-touriscope.com l The annual "key figures" leaflet l The Dossiers (annual reports by topic) l The Tourism Barometer (monthly conditions and annual trends) l The Thematic factsheets and market reports

CYAN MAGENTA JAUNE NOIR

1 2 3 4 5 6 7 8 9 10

CARRÉ NOIR - 82, bd des Batignolles - 75017 Paris - FRANCE / Tél. : +33 (0)1 53 42 35 35 / Fax : +33 (0)1 42 94 06 78 / Web : www.carrenoir.com

A NOUS RE TOURNER SIGNÉE AVEC V OTRE ACCORD OU V OS CORRECTIONS

JFB

CRÉ ATION

PR ODUCTION

CONSU LTANT

CLIENT + Q UALITÉ*

ACCORD DATE

MINEFIMIN_11_0000_RdVFrance_QDate le 22/06/2011

ÉCHELLE 1/1 - FORMAT D’IMPRESSION 100%

TONS RECOMMANDÉS (4)

THE CRT CÔTE D'AZUR TOURISM OBSERVATORY

455, Promenade des Anglais - Horizon - CS 53126 - 06203 NICE cedex 3 - FranceTel. 00 33 (0)4 93 37 78 78 Fax 00 33 (0)4 93 86 01 06

www.cotedazur-tourisme.com and www.cotedazur-touriscope.com