The PassionProfitÒ series of products presents

The Special Report�

HOW TO FIND THE VALUE IN ANY PASSION

This report has been excerpted fromBusiness Plan #004 an Actual Business Plan for a

Bridal Salon/Wedding Planning Co. calledWENDY�S WEDDINGS, Ver. 1.0 (List: $99.00)

And contains references to the wedding industry.

ã a company called W (�The Walt Goodridge Company�) All rights reserved.

THE �PASSION PLAN Ô� TABLE OF CONTENTS

Congratulations!What is a Passion PlanÔ?Why You Need a Business PlanWhy I Created The Passion PlansÔHow To Use a Passion PlanÔHow to Find the Hidden Value in ANY Passion ã All rights reserved.*The Key To Success*A Passion-Specific Idea Generator*Specific Resources for this Passion*An Actual Business PlanHidden Value WorksheetBusiness Expense ChecklistPutting it All In The Business PlanReferences, Resources and Reading ListSupplemental Reading ListOther Business Plan Resources

Supplement (emailed separately)How to develop an Income Projection Statement & SampleHow to create or a Balance Sheet & SampleHow to develop a Monthly Cash Flow Statement & SamplePortals for Industry Research

*customized for this specific Passion PlanÔ .

CONGRATULATIONS!

Congratulations on taking this important step in turning your passion into profit. Puttingtogether a business plan is a vital step in successfully launching and profiting from a business basedon your passion. To help you in the process, we present:

The Turn Your Passion Into ProfitÔ �Passion PlanÔ �

WHAT IS A PASSION PLANÔ?

The Turn Your Passion Into ProfitÔ Passion PlanÔ is:

1. Comprehensive - YOU SAVE TIME AND MONEY!To maximize its usefulness to the greatest number of customers, a �Passion PlanÔ� may

incorporate marketing strategies and ideas from several variations of the same theme. For example,our Secret Sauce Passion PlanÔ may include an internet component and may also include a store-based strategy, as both approaches may be useful to individuals marketing a similar products.

2. Editable - YOU SAVE TIME!Your Passion planÔ are emailed to you in an editable version for use in Micrsoft WordÒ, or

WordPadÒ. Simply by cutting and pasting, you can use it as the basis for an actual business plan foryour unique venture.

3. Actual - SO YOU CAN MAKE REALISTIC DECISIONS FROM REAL DATA!A passion plan may have a fictitious name, but it is actually adapted from the business plan of

an actual, real-life business. Some of the companies which provided the basis for these plans arecurrently in business, while others may simply not have gotten past the business plan stage for anynumber of reasons.

4. Customized - IT�S A LIKE HAVING A MANUAL WRITTEN JUST FOR YOU! Passion to Profit Expert, and company founder Walt F.J. Goodridge has personally added his

unique perspective, ideas and thoughts to each and every Passion PlanÔ . Done in the form of atheme-customized Idea Generator, you get Walt�s guidance to help you create a plan with exceptionalvalue.

As Walt says:�Everyone�s different. Everyone brings unique qualities to their venture. These ideas and tips

are culled from actual consultation sessions with individuals who�ve had these specific passions. Theyreflect a sort of �Here�s how I would do it� approach to the theme in question. These are thethoughts, questions and ideas I would present to you if you and I were actually engaged in a consul-tation session about your passion. This is as close as it gets to actually having a private session withme!�-Walt

WHY YOU NEED A BUSINESS PLAN?

If someone asked to borrow money from you for their business venture, unless they were aspouse, child or relative whom you supported unconditionally, you�d probably want to know a fewthings about the venture before you lent them the money. For example, you�d want to know: who�srunning the company; what they are selling; who they are selling to; how they know people areinterested in what they�re selling; what they�re going to use the money for; and when they thinkyou�ll get your money back. Well, those are the typical questions anyone investing in, or scrutinizinga company would want answered. And those are exactly the questions that a business plan answers.

You also need a business plan for the internal operation of your company. Putting together abusiness plan forces you to consider and conceptualize every aspect of your company. It can andshould form the basis of your company�s operations manual. It will bring to the forefront aspects ofyour business goals and methodology that should be analyzed and scrutinized. According to statis-tics, business owners who take the time to create a business plan for their ventures are 73% morelikely to succeed.

You need a business plan, therefore, because:1. Most everyone who is considering giving you money will want the answers in your business plan.2. The Business Plan will help you conceptualize your company�s operations and run it effectively.

WHY I CREATED THE �PASSION PLANÔ�

With those two reasons in mind, when I decided to create the �TYPIP Passion PlansÔ �, I didn�twant to simply create a �How to Write a Business Plan� book since there are many good booksalready on the market which do just that. I wanted to provide something a little different. I wantedto create a product that brings more creativity and independent thought to the process of businessplan writing by maximizing the unique value that everyone has. I�ve found that the one thing thatseparates what I do from other career coaches is my ability to discover and maximize value withinpractically any talent, interest, personality, experience and passion.

The goal of my company is expressed in the subtitle of my book, Turn Your Passion IntoProfit. It reads �information, inspiration and ideas to help you make money doing what you love�.Consequently, the TYPIP product and service offerings are part of a three-pronged approach to helpyou do just that:1. The book provides the basic information2. The website and the Success Interviews provide inspiration from stories of others who�ve done it.3. The consulting, coaching and now the Passion PlansÔ provide a further way to stimulate thethinking that results in ideas for YOUR SPECIFIC PASSION!

Here�s the challenge. Brainstorming works best when two or more people are gathered inclose proximity. The questions, energy, ideas are all enhanced by the synergy created by directinteraction. How could I accomplish the same effect of a face-to-face meeting without being physi-cally present? To do that, I came up with two solutions.

First, I realized it would be necessary to share with you exactly how I think when given thehonor and challenge of helping someone turn their passion into profit. I decided to include a veryvaluable section entitled �How to Find the Hidden Value in Any Passion�. It includes proprietaryinformation that I use to train those individuals who wish to do what I do. It is my attempt to put ina formula exactly what goes on in my mind when I do my consulting.

Second, I encourage you to actually involve a partner when working through the Idea Genera-tion section of this �Passion PlanÔ .�

I created these plans, therefore, to help you do your own inner exploration to discoverthe hidden value in your specific passion, and to come up with a viable plan to maximize it.

HOW TO USE A PASSION PLANÔ

To get the most value from your Passion PlanÔ:

-Read Turn Your Passion Into Profit

-Find a Passion Plan for the business concept that most closely relates to the venture you plan toembark on, or the passion you�re looking to maximize.

-Read the Passion PlanÔ thoroughly

-Develop your Wow Factor Statement using the �How to Find the Hidden Value of ANY Passion�section

-With the help of a partner, complete the Idea Generator Questions & Exercises to help develop yourUnique Selling Point (USP), business plan content, and marketing plan strategy. (Use in conjunctionwith the �Selling With Passion� chapter in TYPIP; )

-Support your efforts with a good �How to write a business plan� book from a library/store

-Use the accounting statements to provide actual line items for your venture with realistic numbers.Do not use them for your business plan �as is.�

-Use Chart Graphics (cash flow, break-even, etc.) as illustrative guides only. Do not use them in youractual business plan �as is.�

-Research & Compile Financial Data. There�s no substitute for a well-made, thoroughly researchedbusiness plan. However, with the Turn Your Passion Into Profit series of �Passion PlansÔ�, you canget a head start on the process of creating a unique plan for your business. However, for your plan tobe complete, you�ll need to have actual financial data to support your plan. You can do the researchand projections yourself, or you can choose to go with the option below.

-Optional: Support your efforts with a consultation session and save $50 off the price of the ses-sion! Remember, since everyone�s history, personality, talents, strengths, etc., are unique, there�llalways be a component of the passion to profit process that is enhanced by interacting with a livecoach who can help you discover, maximize and harness the Wow Factor that YOU bring to yourventure. (Your order number is your coupon code for the discount)

-Optional: Take the next step in the creation of your business plan by hiring one of our experts towork with you to create a customized plan which will include current industry financial data, incomeprojections and other necessary marketing and financial information.

If you choose this option, we�ll apply the cost of THIS Passion PlanÔ to the cost of yourcustomized plan! In other words, it�s like getting this Passion PlanÔ ABSOLUTELY FREE!!!

Consider the Passion PlanÔ , therefore, the FIRST step in the creation of a business plan foryour venture. If you move on to get a full customized plan from me or any of our business planexperts, you�ll receive $99 credit on the cost. If, by using the information in the plan, you decide todo it yourself, then you�ve created a business plan for only $99!

HOW TO FIND THE HIDDEN VALUE IN ANY PASSIONã 2002 a company called W. All Rights ReservedThe information contained within this section is considered proprietary and may notbe copied or transmitted in any form without the express consent of the copyrightholder.

�A Method to the Magic!��JW“Walt, I’ve seen you in action at your workshops. The way you open up people’s minds to think

about themselves in a different way is thrilling. While it all seems so spontaneous and natural, it’s good toknow there’s a method to your magic! Thanks for putting it out there so that I can do the same thing formyself and others when you’re not around!”—J.W., a former client

Here at the Walt Goodridge Company, we�ve developed a training system to help peoplebecome �Passion To Profit Experts� so that they may help others discover, express and profit fromtheir passions. People are often amazed at the possibilities that exist within them. Many people cometo me convinced that they have no passion. After a few minutes or hours, they�re transformed�excited about talents, interests and goals they�d forgotten or never knew they had. This section willteach you how to find such value in much the same way. Our training system is based on the follow-ing principles:

1. Your PASSION is part of your life�s purpose2. HAPPINESS is a passion pursued3. EVERYONE has a passion4. ALL passions have value5. ANY passion can be turned into profit (The formula follows)6. Passion + Personality + Talents + History + Lifestyle + Wow factor =

Profit!

The Passion to Profit formula is supported by the beliefin the existence of an asset-based Wow Factor that makes everyone unique to a degree that makesthe value they bring to their business non-duplicable. We call it the �Value No One Can Steal.�

�Value No One Can Steal��If you create and market a product or service through a business that is in alignment with

your personality, capitalizes on your history, incorporates your experiences, harnesses your talents,optimizes your strengths, complements your weaknesses, honors your life�s purpose, and moves youtowards the conquest of your own fears, there is ABSOLUTELY NO WAY that anyone in this or anyother universe can offer the same value that you do!� - Walt Goodridge

It is an immensely satisfying experience to be able to help someone turn his or her passioninto profit. It is a skill that I believe can be taught. It is a skill that I myself was �taught� by virtue ofmy experiences in the music industry, the many books I�ve read on human potential and personalgrowth, my own spiritual perspective on life, my experiences and research into the nature and sci-ence of success, and from numerous consulting and coaching clients I�ve helped. There�s probablysome carryover from my training as a Civil engineer as well, as I�m always looking for a �formula�that I can create to make the process achievable by anyone.

The information in this section may be used to facilitate Passion Parties and goal-settingsessions. If you�re going to be writing your own Business Plan, you will need to become your ownPassion to Profit Coach. It will also help in isolating the competitive edge, value proposition and wowfactor for inclusion in your business plan. It contains the essential principles that govern any passionto profit journey, and are the philosophies that Walt developed and uses in his consultation sessions.This special section is included in each Passion PlanÔ . As you read it, remember that I am speakingto YOU as the expert engaged in a consultation session with a �client� or �subject�. In the case ofdeveloping the uniqueness that you bring to your business venture, YOU, in fact, are both coach andclient.

So, let�s get started on the journey of finding the hidden value!

First, a bit of review. The key to uncovering hidden value is to start with the assumption thateveryone has a unique Wow Factor they can bring to any venture. This concept is best expressed inThe Tao of Wow. Here is an excerpt.

[Excerpt from Tao of Wow by Walt Goodridge; ISBN 096292024X)

The Wow Factor Secret FormulaAccording to our definition, the Wow Factor is “the goal-oriented, response-driven creation, development and con-trolled exposure of the private and public perception of your unique assets.”

As a formula, it looks like this:

[(Assets + Perception) x Exposure] + Response = Wow Factor

_____________ASSETS____________

[(ASSETS + Perception) x Exposure] + Response = Wow Factor

The first variable in the Wow Factor equation is assets.An asset is something (a thought, belief, word, action, person or object) that you or other people can perceive

that, when associated with or attributed to you, affects your own as well as the world’s perception of you, and canmake the world go wow.

The following assertions, assumptions and conclusions will form the basis of your understanding of what anasset is. Please read them carefully and repeatedly until you understand them thoroughly. The entire Wow Factortheory is based on them.

1. Anything can be an asset. Everything is, in fact, an asset. Therefore, any “thing” and every “thing” is anasset. There are, therefore, 5 categories of assets: thoughts, words, actions, persons, and objects.

2. Every quality of human existence may be defined as a being, a doing, or a having. In other words, allhumans “are”, “do”, or “have” some “thing” in relation to themselves and the rest of the world. (i.e. I AM a poet. I DOwindows. I HAVE money.) There are, therefore, 3 qualities of human existence: being, doing and having.

3. Everyone has access to every thing.

4. Therefore, the 15 categories of assets that all humans have access to are the thoughts words, deeds, people,and objects associated with being, doing and having.

ASSETS EVERYWHEREWhen you really understand the nature of reality, you’ll realize that absolutely everything is an asset that can

help you reach your goals. And, every point of contact with the world is an asset.Remember, an asset is something (a thought, word, action, person or object) that you or another person can

perceive that, when associated with or attributed to you, affects your own and the world’s perception of you and canmake the world go wow.

Therefore, how you speak, where you live, what you see out your window, how you smell, the way you walk,the way you sneeze, what you believe, what you don’t believe, what you’ve experienced, what you’ve never experi-enced, how you write, your possessions, your musical tastes, your butterfly collection, your comic books, your friends,your enemies, your body, what people say about you, what they don’t say about you, the languages you speak, the sizeshoe you wear, the arrangement of furniture in your living room, your ability to whistle a tune on key, your children,your pets, as well as the way you and others perceive these things, all have value in moving you further towards yourgoal, and may represent some specific perception, language, action, person or thing that you can use to make thingshappen the way you wish.

With so many potential assets at your disposal, then, how do you determine which ones are to be harnessed tocreate a Wow in the minds of the masses? The critical step in choosing and harnessing your assets lies in making theright connections.

Making connections is a skill that takes practice. Fortunately, you have two realities that will help you. Theyare 1.the interconnectedness of the universe, and 2. your brain.

1. Connections exist everywhere because there’s an underlying unity to all things in the universe. There’s across-connection that a bird flying in the Andes Mountains has with a man crossing the street in downtown LosAngeles. There’s a connection that your experiences of 10 years ago have with your goals of tomorrow. There’s aconnection that everyone you have ever met has with whom you have since become. Scientists are also discoveringthat the universe is not a collection of separate things as we perceive it to be, but rather that all things are extensionsof the same fundamental something. That at a deeper level of reality that we cannot readily see-but for which there isgrowing evidence-everything interpenetrates everything else.

2. Your brain is a remarkable tool. It’s been estimated that you have the ability to memorize up to 10 billionbits of information during your lifetime, or the equivalent of five (5) sets of the Encyclopedia Britannica. The brain’sability to hold and store tremendous amounts of information, and its remarkably efficient filing system that allows youto instantaneously call to mind 20 different correlations when you hear the word “automobile”, gives you access to anoverwhelming storehouse of possible connections when pursuing a particular goal. Think about it. How many differ-ent directions can you head in as concepts like “gas-powered”, “pollution”, “airbag”, “factory assembly line”, “crashtest dummy”, “wheels”, and “engine” come to mind?

Therefore, once you know that such links exist among everything, and that you have ability to process andidentify those links, all you need to know is what questions to ask, and how to view the world, and it becomes easierto make the connections.

If, for example, your goal is to become a famous actor, then you should first expect that everything you haveever seen, done, heard, said or owned offers some way to turn that dream into a reality. You might ask, “How can mypast experience as a clerk in a bank help me to become a world famous actor? Well, it qualifies me to be able toconvincingly portray certain roles. It gave me access to information about the banking system. It introduced me toemployees, supervisors and customers who might figure into my future success. Who did I meet while there whomight have a connection to the movie industry? Perhaps I’ll go back there for a visit and mention to whomever I speakwith that I’m serious about my acting career. Who knows who I’ll meet on the way there?”

Or, perhaps your goal is to find a mate. You might ask, “What do people say about me that is an asset thatcan help me meet the man/woman of my dreams? What places do I frequent that might prove helpful in exposingme to more people? What music do I like? How can that lead to me meeting people with similar interests? Whatphysical, emotional or personality attributes can I highlight that can make the world go wow?”

The possible connections are almost infinite.In fact, as a personal example of making such connections, consider this. It’s now less than a week before this

very book you hold is scheduled to go to press, and as I’m putting the finishing touches on it, I happen to be readingan interesting article on the holographic nature of the universe. Though seemingly unrelated, I know that everythingI know is an asset. So I ask myself, “How can what I’ve just read help me to achieve my goal of explaining a keyconcept of assets to everyone who reads this book? What connection exists between the concepts in this article, andmy ability to recognize and identify assets all around me?” And sure enough, with just the right perspective, and theright questions, I was able to add the “Assets Everywhere” section you just read, which, I believe, reveals a criticaltechnique for uncovering the many assets to which we all have access.

In order to find the best use of your assets, you must ask, answer and act on the right questions. Here are somesuggestions.The key questions about assets• What specific assets do I have or have access to that I can use to achieve my goal?• What creative ways can I come up with to harness the power of these assets?• Who do I know? What do I know? What do I believe? What Do I own? What have I created? What am I good at?What am I known for? What have I done?The following chart may help you to categorize the multitude of assets that everyone has at their disposal.

WHO I WHAT I WHAT I AM DO HAVE

____________________________________________________

THOUGHTS perception perception perception____________________________________________________

WORDS feedback education descriptions____________________________________________________

ACTIONS personality profession accomplishments____________________________________________________

PEOPLE friends associates employees____________________________________________________

OBJECTS body creations possessions____________________________________________________

[End of Excerpt; For more, read the Tao of Wow; ISBN: 096292024X; www.taoofwow.com]

All these, perception, feedback, education, descriptions, personality, profession, accomplish-ments, friends, associates, employees, body, creations and possessions represent potential assetsthat everyone has access to. In finding the hidden value in any passion, therefore, you must be opento seeing value in practically every aspect of a person�s being.

Making the Connections

The next piece of the puzzle lies in understanding the relationship between your Wow Factorand the other components of your being and experiences. It is essentially this: Passion + Personality+ Talents + History + Lifestyle + Wow Factor = Profit

Before you can effectively help yourself or another find the hidden value in a passion, it isnecessary to understand and believe certain key principles, and to perfect certain practices.

PRINCIPLESEveryone has a special gift, whether they realize it or not. Everyone has a history�a se-

quence of experiences�that qualifies them for accomplishing something. Every experience is a stepforward. Every setback comes with a lesson that, if found, has value for the next step forward. Everypain brings the opportunity for growth. The awareness of the growth need not occur at the time ofthe pain, but, if realized in the present moment, is just as valuable. A person may remedy years ofnegative thoughts and expectations in one instant of clarity in which they recognize the connected-ness of everything in their lives. Your goal is to seek and show them the connections among allthings. In doing so, remember also:-The universe is perfect-Anything is possible-You don�t have to create value. It�s already there waiting to be recognized-People aren�t lazy, just in search of the right inspiration-Positive reinforcement is the only motivation that works-Everything aids everything else.-Nothing is ever wasted.-Everyone is already on the path. Show them where they are.-Your words create your reality[See TYPIP for more New Thought Practices; page 74]

PRACTICESIn the actual interaction between you and your client, there are specific practices which will

aid in developing the trust, sparking the imagination, and extracting the information you need toshow them the connections between who they are and the potential to fully express their passions ina profit-making way.

Learn Passion-esePassionese is the language of success. Chapter 2, Page 74 in Turn Your Passion Into Profit

offers a chart with �New Thought Practices.� This way of thinking, the words we remove from ourvocabulary, the words we emphasize over others, are based on the principles above, and are meantto encourage a life of possibilities. You cannot effectively describe the passion to profit journeywithout learning �Passionese!�

ListenListening is the single most important skill that you need to develop. The words people use in

describing their reality, their dreams and their passions are critical in understanding where the valueis in their lives. I�ve discovered that everyone really knows what they want to do, but are limited intheir expression of the dream by various levels of fear, conditioning and lack of belief and self-es-teem. The best therapy you can offer any client is simply to listen patiently while they formulate theirthoughts. Many people are hesitant about expressing their dreams simply out of fear of being ridi-

culed. Nod approvingly and offer words and phrases of encouragement for them to go deeper anddeeper into �dream mode.� You�ll find that, given the time and encouragement, most people willeventually come to the perfect expression of their true passions.

Assess the personalityKnowing the Personality Profile of the person you are coaching will help you to know what

moves him or her to action, what his or her dominant mode of thought tends to be, and gives cluesas to what value that person brings to his or her passion.

If the client has not taken the Personality Test on page 93 or online(www.turnyourpassionintoprofit.com/itest.html), then use the visual and language clues to determinewhat their type might be. These clues are provided on pages 96-101. Always keep in mind that aperson�s dominant personality type is always at work and should be honored and addressed through-out the coaching process.

RelateBuild a rapport between you and the person you are coaching. Find the commonalities that

exist between you and the subject. Most people are frustrated as a result of one or more of thefollowing: 1. They�re not making enough money. 2. They hate their jobs, an 3. They don�t feel theyhave enough time to spend with their family, friends or to simply do the things they love. If they feelyou can relate to their frustration by virtue of having experienced it yourself, they will feel they havemore in common with you. The more people feel they have in common with you, the more they willlike you. The more they like you, the more likely they are to listen to your advice and opinions. Usephrases like �I know what you mean. I understand how you feel. I [or I knew someone who] did thesame thing....�

Shine a light on the discontentThere has to be some reason why your client wants to turn their passion into profit. As stated

above, it may be because of lack of money, lack of time, or lack of enjoyment of what they do. Onceyou determine what that discontent is, you must continue to draw the connection between the elimi-nation of that frustration and the completion of their goal to turn their dreams into reality. In otherwords, they must come to the conclusion that their happiness hinges on the elimination of the dis-content through actions they can take towards the goal of turning their passion into profit.

Find them where they are�Find them where they� are means to identify the developmental stage that an individual is

currently expressing. Not everyone is ready to turn his or her passion into profit. Some people arejust becoming familiar with the very concept. While many are responsive to encouragement and topositive reinforcement, many are not, and some will even admit that they are not ready for thecommitment and responsibility that it requires to turn their passions into profit. I once encountered ayoung lady at a book signing during which I was giving free consultations. I offered to help herdiscover her passion at no charge, and she refused! Why? She was advanced enough in her personalgrowth to recognize that she was not living up to her full potential, and she was aware of the frustra-tion and unhappiness this was causing her. However, she was equally astute to know that with thediscovery of a passion, that there was a level of responsibility that she would then be faced with. Sheknew that, instead of the nagging reality that she had no passion or talent, she would be faced withan even more frustrating reality: that she did, in fact, have a passion, and was doing nothing aboutit! She consciously chose the former.

I often start my workshops by having people answer the following question: �What�s yourpassion, and what�s preventing you from turning it into profit?� This is also a very direct way ofdiscovering where they are in their journey.

+

Ask, �Are You Ready?� Prepare them for the new journeyOnce an individual decides to turn a passion into profit, or to grow a company from where it is

to where he/she wishes it to be, his/her role immediately changes. He/she must cease being anemployee or an artist, and begin to see him or herself as a manager. Michael Gerber beautifullyexpresses this concept in The E-myth Revisited. I consider this �required reading� for anyone on thepassion to profit journey. Your client must understand and accept that there will be new skills andresponsibilities required for this journey. They must know that their circle of comfort must necessar-ily expand if they are to succeed. They must be ready for the journey.

Know What�s Possible [TYPIP Success Stories; ISBN: n/a]By searching out and reading stories of passion seekers who have turned their passions into

profit, you will have a better idea of what is possible. This will help you to offer encouragement toyour subject by citing examples that they can relate to.

Discover the Passion [TYPIP Chapter 3; pp 77-152]Use the Discovery Exercises in Chapter 3 of Turn Your Passion Into Profit. Express the passion

in words.

Find the Governing Profit Principles [See TYPIP; page 130; Magic Questions]In short, there are 7 principles that govern the transformation of the value in a given passion.

In other words, once you carefully analyze a person�s talents, personality, etc., you will tend to findthat the conversion of their passion into profitable commodity will fall under one or more of thefollowing principles. For a more details, see �Magic Questions� on page 130 of TYPIP.

1.The �Me too Moment�The �Me Too Moment� refers to the fact that many products and services have value to others whoshare the background, history and experiences of the person who is selling it to them. Single moth-ers may flock to the read the life story of another single mother. Jamaican�s will support a companythat is known to be owned by another Jamaican. The children of bi-racial couples, eager to see theirlifestyle, experiences, and unique perspectives on life mirrored, will find value in a book written by,or a service offered exclusively for the children of bi-racial couples. You get the idea. If you can get asizeable enough segment of the population saying, �me too�, you may have a winning product onyour hands.

2. The �Wow Factor�Beauty, physical prowess, vocal talent, prolific creativity, exceptional intelligence all fall into thatcategory of natural talent that makes the world go wow!

3. It�s About TimeProducts and services that offer remedies to challenges that the world has faced for a long time fallinto the �It�s About Time� category.

4. The �Fancy Fad� PhenomenonEvery season brings with it new fashions, new buzzwords, new slang, and a new focus of publicattention that can be capitalized on. When the nation�s attention was focused on the newness of theInternet, new companies with the most inane of ideas were able to win the fancy of investors every-where.

5. Help & The Guru factorPeople will always be in search of value from gurus who can offer them ways to lose weight, findhappiness, create romance, heal relationships, achieve enlightenment and make more money. Ifwhat you have to offer can provide answers and solutions in any of these categories, you may have awinner.

6. The �Let them eat cake� syndromeA product or service falls in this category is one that offers value to the elite, or those who viewthemselves as such. Products geared towards an affluent lifestyle have great value. Oddly enough,it is the people who are not affluent who tend to flock towards products and services that they be-lieve will give them that air. The phrase �let them eat cake� comes from the oft-told story of France�sQueenMarie Antoinette. During her reign in the 1700�s, Antoinette was so detached from the plight of thecommoner, that, when she was informed that the loyal subjects throughout her kingdom were starv-ing and rioting because they had no bread. She reportedly replied, �If they have no bread, let themeat cake!�

7. The seed of discontentA product or service that you offer may promise to eradicate the seed of common discontent.

It may help people lose weight, be more attractive, make more money, or any of the multitude ofreasons why people buy. As stated on page 218 of TYPIP, �people also avoid confusion, danger,deprivation, embarrassment, failure, fear, grief, hunger, hurt, illness, loss, pain, sorrow, tension,thirst and worry.�

Tie in the HistoryGeorge came to me for help in finding a business he could succeed in. He was about to be laid

off from his counseling job and wanted to know what he was qualified to do. I mentioned that therewere indeed many great business opportunities out there he could explore, but that none would beas satisfying as doing something that he really loved! So I prompted him to speak more about hisviews on life and the things he experienced as a youth counselor. In the course of our session, hespoke about his years as a counselor, his opinions on how our society ill-prepares our youth forsucceeding in life, and more, which all centered around what he saw as a basic flaw in how menviewed and treated women. I mentioned to him casually that maybe he should write a book aboutit! In that instant, his eyes lit up, and he confessed that he had, in fact, written over 100 pages ofsuch a book. Once we delved a bit further, we found that George�s previous jobs, life experiences,even the fact he�d been married to the same woman for 27 years, all provide him with a uniqueperspective, experiences and built-in credibility that would make such a book a sure winner!

Remember: There are no random paths. Everyone�s history can, in some way, provide him orher with assets they can use to turn their passions into profit.

Tie in the talentsBy the same token, everyone has talents that can aid him or her in the full expression of their

passions. It�s more important that they see the connections and acknowledge the possibility thatthere was indeed a reason why they were born with a natural eye for color, that they�ve known aboutsince age 7, and their interest in starting an interior design company.

Express their passion idea, Wow Factor in wordsThis is a critical phase in the process. Your client must at some point express their passion,

their passion idea, their assets, their wow factor, their USP, their competitive edge and their goal inwords. If I�m not able to get them to do so through the course of our conversation, I may express itfor them, and ask what they think of it. I may ask them to repeat it back to me to see how muchownership they take of the concept.

Highlight the USP [TYPIP pg 219]Ask questions to help them formulate the necessary thoughts. eg: �Let�s suppose you decide

to write a book about your experiences. Or let�s suppose you create a product or service that youbelieve has value for others. Why should anyone purchase your product? If I have a choice of pur-chasing yours or someone else�s, whose should I purchase and why?�

-Find the unifying threadI frequently use the Chicken Soup for the Soul series of books, and products as the best

example of a unifying thread. The unifying thread is the �hook� that lends itself to the creation of anempire. Once George (see �Tie in the History� above) realized the value in his unique perspectiveteaching relationship skills to �at risk� adolescents and young adults, he himself started to brain-storm around the possibilities of a whole series of products with that unifying concept. He came upwith greeting cards, sequels to his original book, etc. It�s easier to unify around a marketing tag line.My own �Turn Your Passion Into Profit� concept, which came along with my 8th book, was the hookthat I used to unify books and workshops I had been doing all along. It opened up new possibilitiesfor the website, other books, and this very �Passion Plan� you�re reading!

Paint a picture of the PossibilitiesWith the unifying thread, you can then paint a picture of what is possible for the client.

There�s an art and a whole training system devoted to what I call �Speaking Vision�. The key, how-ever, is to speak in sequential images and always include the individual in the image. For example, ifI were painting a picture of the possibilities for George, I might say: �Think about it, George, afteryou put out your first book, you send copies out to magazines, and other counselingprograms....they�ll write reviews in papers around the country, you can advertise it in trademagazines...people will see the book, and the reviews, and invite you to speak to their kids...you cancharge money doing talks around the country promoting the [marketing] concept...people who likewhat you have to say will buy the book, recommend it to their friends, and suddenly you�re the�troubled male relationship expert!� I can see you doing audio tapes, videos teaching relationshipskills, etc. Then, of course, people will want a follow up. You come out with your next book, �LifeSkills for the Troubled Male in Love, Part II.� Then, a series of greeting cards, a line of calendars, andmore...In two years, you have a cottage industry with weekend retreats, a consulting practice, andyou�re even training other experts to do what you do, etc..

Find similar examplesIn order to assist your client in seeing this new vision as possible for him or herself, you need

to find examples of others who have turned a similar passion into profit. As mentioned, the ChickenSoup for the Soul, �Dummies� series of How to books, Kiyosak�si �Rich Dad� series, are all greatexamples.

Recap the journeyRecapping the journey of thought and words that brought us to this new understanding and

recognition of our passion reinforces the thought process we took to get where we are. Remind yourclient, �When you came here, you thought you didn�t have a passion. Now, an hour later, we�retalking about getting on the Oprah show to help troubled youths everywhere succeed in relation-ships!�

Prepare them for the dream stealersBefore launching forth on this new dream, it is of critical importance to let the client know

what they may encounter once the session is completed and they return to their former world ofthoughts and associations. Where we are right now is a magical space and time. We only focus onpossibilities. Do you believe that what we just envisioned is possible? Great! It is. I�ve done it, othersI know have done it, and you can too. So, anytime you feel like this thing won�t work, or if youencounter someone who thinks you�re crazy, remember me, remember this session, and rememberhow you�re feeling right now. Remind yourself that whoever is attempting to steal your dream WASNOT part of this magical moment, and therefore can�t really understand where you�re heading.There�s a good chance it might be the people closest to you. My best advice to you is to keep thevision of what we discussed a secret while you build it. Share it only with those who you ABSO-LUTELY KNOW will support you.

Give them some new goalsFinally, set your client off in the new direction. �What�s the next thing you need to do,

George? Let�s map out a strategy. Teach them to work backwards from the goal to develop a plan ofaction.

+So, there you have it! What you just read encompasses the thought processes, principles and

practices I use to help someone discover the value in their passion. Again, this is a condensed ver-sion of the �How to Discover the Hidden Value in Any Passion. Now, let�s use that value to come upwith some practical ideas we can incorporate into the business.

The Key To Success:The Key to Success is an honest assessment of what it will take to succeed from a successfulpassion seeker. (aka �Here�s what I did!�)The critical challenge here is how to generate the volume of sales to �make it�, while being able tomaintain the personal attention that customization of the wedding process requires. It may meanhiring and training seamstresses who can create the dresses in the same style that has become thetrademark and selling point of the business. This is a business that is very time-intensive. Especiallyif the core expertise is the actual design and creation of the dresses, every effort must be made toduplicate that skill so that it does not get too overwhelming for the main designer and seamstress.

IDEA GENERATORAn aid to Business & Marketing Plans(Additional Idea Generator questions are incorporated within the next section entitled �The Plan�)

Your next step in the process is to apply that value to the specific business venture that youare considering. Your goal is to maximize value and create additional streams of income. This mayeven give you an entirely new idea for how to make money. The question you must always be askingyourself is, �How can I capitalize on my talents using this concept in such a way as to cre-ate additional streams of income?�

How to Use the Hidden Value Idea Generator to create value and maximize streamsof income for your business.

1. Find a partner. Provide the Idea Generator questions to a friend, relative or business partner. It isvitally important that these questions be asked of you BY SOMEONE ELSE. Record or jot down youranswers.

2. Have your partner ask the first Idea Generator question.

3. Have your partner look at the first word in this list of Secondary Question Perceptions:imagesoundtexturecoloremotionvolumemovement/actionposturespeedresponseknowledgesmellpricebelief

3. Have your partner ask�What [insert FIRST perception here] is associated with or is important to this process or theme?�

�How can you preserve, change, manipulate, highlight, put a price tag on or otherwise own thisperception or the solution to it?

....and so on, until you have exhausted all the Secondary Question Perceptions.

4. Repeat for the next Idea Generator Question

EXAMPLE OF HOW TO USE THE IDEA GENERATOR:PARTNER ASKS: What�s the one thing that every bride always complains about?YOU ANSWER: Every bride I�ve known always complains about running around to different locationsto arrange all the aspects of the wedding.

PARTNER: What EMOTION is associated with this?YOU: They�re frustrated.

PARTNER: How can you can preserve, change, manipulate, highlight, put a price tag on or otherwiseown this perception or the solution to it?YOU: Well, we could call our company �No Worries Weddings�, or �The Wedding One stop�

PARTNER: What BELIEF is associated with this?YOU: I guess people believe that that�s the way it has to be and that they�re getting the best pricesby shopping around.

PARTNER: How can you can preserve, change, manipulate, highlight, put a price tag on or otherwiseown this perception or the solution to it?YOU: Well, we could advertise that we guarantee the lowest price, or we refund the difference!�

Idea Generator Questions based on �The Magic Questions�

The Value PropositionWhat�s the one thing that you offer that I can�t simply get someplace else? The answer tothis question cannot be a concept (like quality, dependability, etc.). It must be something specific, anactual feature something quantifiable. Better if the answer is something that comes from your uniquecreativity that someone else cannot duplicate. This will form the basis of your marketing plan

General Questions-What�s the one thing that every bride and/or groom always complains about?-How can you make life easier for brides, grooms, their parents, bridesmaids, the best man, thephotographer, the baker, the church and the guests?-What necessary service can you add to the process that no one has thought of yet?-Maybe you can sell pre-nuptial agreements as well as other related services?-Maybe can you make shopping for couples a bit easier?-Think about your own wedding. What was the one thing you would change if you could?-What stage of the process is often overlooked and that could use a makeover?-What would the perfect wedding look, feel and smell like? (Be as thorough as possible)-What ethnic, demographic or geographic groups are underserved by the wedding industry?-Can you make dresses for women of �odd� sizes?-What is it about the dressmaking process that needs to be changed?-What other related services can you add to your offerings?-How can you add something uniquely different to this business idea?-What do people save from their wedding experience? Is there a way to make that easier and sellthem something to help them preserve the memory?-Can you offer culturally diverse wedding settings?-What seemingly unrelated talent or experience of yours can you incorporate into your weddingbusiness to boost its value? What else can you do well?-Take yourself through the entire wedding planning process, dividing each into distinct phases andnote the areas that are most often overlooked or that could be made less stressful or less expensive.-Other bridal salons are limited by their geography (only customers within a reasonable travel dis-tance). What will you do incorporate into your business to make it more profitable?

Clusters-Are there clusters of potential customers somewhere who are the perfect candidates for what youhave to offer? If so, who are they and how can we reach them?-What existing companies or individuals have access to the customers you want? (i.e. since womenwho purchase wedding magazines are probably filled with your target audience, you should thinkseriously about advertising in, or getting an article written about you in, or submitting an article forsuch magazines)-Where do people who want to get married hang out?Ideas: Dating services; Matchmaking Services; Speed Dating events and websites; churches,etc.

Tag LineWhen coming up with a marketing strategy and/or company name for a passion idea, I always startwith the �tag line.� Over the years, Coca-cola has had several tag lines. �Coke is it!� �The Real Thing�are two that come to mind. United Parcel Service�s tag line was at one time, �when you�re number 2,you try harder!� Burger King used �Have it your way!�. Tag lines are a good way to communicate tothe public the distinguishing characteristic, feature or benefit of your product or service. Maybe yourwedding business does everything from help with picking the ring to handling divorce proceedings.You might want to come up with a tag line like �From Courtship to Courtroom� (I know that�s aterrible example, but trust me, there�s someone out there reading this for whom that examplesparked a unique concept!)

The Internet connectionI don�t consider my consultation complete unless we explore adding an Internet component. Don�t beafraid of the technological component of your business. Practically anything is doable.Suppose there was a way to have people fit their clothes online?-What specific tasks or processes should your customers be able to accomplish online?

Website nameThese days, it�s especially critical to own the domain name for your business.I would recommend a company name and a website name that is more descriptive of the marketingangle than the owner�s name. Something like AffordableWedddings.com. You can also go forWendySmith.com, if, for example, you�re branding yourself as a designer, as in �The Wendy SmithCollection of Bridal Apparel�.-What company/website name best expresses what you do? (Dot com�s only! If you can�t get thedotcom of the name you want because someone already has it, then think of another domain name!)[More on this in TYPIP On The Internet, an online course]

The Residual Income connectionSimilarly, no business idea is complete unless and until there is some physical product, licensing,royalty aspect that is exploited to provide income for you years from now even after you�ve sold thebusiness.-Is there some information or expertise about wedding�s, wedding history, and wedding practicesthat you know or have access to that you can sell?-Is there a wedding book, video, training philosophy in there?

The Franchise & Licensing ConnectionSome of the most successful businesses are those that incorporate a franchise model into theirbusiness plans.-Is your idea a concept that you can train or teach to others and have franchises across the globe?-What aspect of what you do is trainable, and for which you can create a �how to� manual that couldbe the basis of a franchise, or at the very least, an operations manual for your employees?-Is there some patentable process or invention associated with what you do?

There are only two ways to make money in business: 1. Sell More, 2. Spend Less.-What are the specific supplies that you�ll need for your venture?-How can you reduce the costs of fabric, manufacturing, sewing and other costs for your business?

The Before And After Analysis-What comes before, and what comes after a wedding?-Can I add value to the courtship, proposal, honeymoon and first year of the marriage?

The Black and White (extending and expanding value)Unfortunately, we live in a society that is often delineated along racial, religious, elitist, economiclines. Certain products and services are associated with certain demographic, psychographic andethnic groups while others are not. With this in mind, ask-Is this a service that has been primarily targeted towards blacks, whites, the rich, the poor, youngor old? Does your perspective allow you to target a different niche with the same product/service?-Is there such a thing as a �black� wedding, �white� wedding, affluent wedding, etc.?

Non-traditional Marketing Ideas that work- How can you create a self-perpetuating word of mouth buzz around what you do? [See �Idea Virusby Seth Godin available at ideavirus.com]-Can you market what you do using the power of Network Marketing. (ie. can you reward people forsending clients your way?-Can you create a Wedding Planners Network? (Think 1800 Flowers, and 1800Mattress which utilizethe power of existing stores to globalize the flower delivery and mattress delivery industry)

A Google.com search on �Fabric for Wedding Dresses� turned up the following

AssociationsAssociation for Wedding Professionals International: http://www.afwpi.com(GREAT RESOURCE: Includes Wedding Industry statistics! See Professionals Info)

Websites with the level of professionalism you should modelwww.barriepace.comwww.davidsbridal.com

Fabricwww.fabric.comwww.fashionfabricsonline.comwww.ahh.bizwww.ebay.comwww.whaleys.co.uk

Other Sources of Great IdeasBridal Advice Article: http://www.leanna.com/Stitch/advice.htmGetting Business To Come To you by Paul and Sarah EdwardsWebonomics by Evan ShwartzSelling With Passion Chapter in TYPIP

Aside from the usual business expense categories you�ll findon your Tax form (Schedule C), and in the checklist here are some other considerationsyou should be aware of for this business. These items include-Where to purchase fabric-storage and security of delicate fabric-Insurance-Tailors, Seamstresses-Photographers-Bakers-Caterers-Limousine-Shipping and FedEx charges-sewing machine repair and maintenance-SBA pamphlets for scouting locations, etc.-Research/Surveys/Focus Groups

A final word: YOU�RE THE EXPERT! YOU know (or should know) this business, industry and cus-tomers better than anyone else. Many of your best ideas will come from taking what you know andlooking at it from the perspective of an outsider. That�s why it�s especially important to have apartner help you with the Idea Generation Questions. You should also ask yourself, if I were my owncustomer, what would be important to me? What would affect my buying decisions? What level ofquality would I expect? Why do I shop where I shop?

The next step is to put the knowledge into written form for eventual incorporation into yourbusiness plan. Here, then, is a worksheet to help you do just that.

A WORKSHEET FOR FINDING YOUR PASSION�S HIDDEN VALUEBased on the preceding, here are some key questions to ask and answer for yourself:

What is my passion? __________________________________

What personal life mission or goal will the success of this business accomplish for me?____________________________________________________________________________________________________________________________________________________________

Why will my business prosper?____________________________________________________________________________________________________________________________________________________________

Here are all the assets I can think of that I have access to

THOUGHTS:perception perception perception_________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ _______________________

WORDS:feedback education descriptions_________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ _______________________

ACTIONS:personality profession accomplishments_________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ _______________________

PEOPLE:friends associates employees_________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ _______________________

How can these people, by virtue of their own assets (who they know, what they do, what they own,etc) affect the success of my business?__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

OBJECTS:body creations possessions_________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ ________________________________________________ _________________________ _______________________

How can these things affect the success of my business?____________________________________________________________________________________________________________________________________________________________

What�s my Passion Profile Personality? (Informer, Exciter, Competitor, Supporter)______________

How can the positive traits associated with this personality be helpful in running a business?______________________________________________________________________________

What weaknesses associated with this personality will I need to compensate for?

______________________________________________________________________________

Who do I know who is doing something similar to what I wish to do? _______________________

How does this person�s success influence, predict or otherwise relate to the success of YOUR busi-ness?

____________________________________________________________________________________________________________________________________________________________

What am I going to sell? _______________________

What is my product or service? _______________________

What is my USP? _______________________

What is my Wow Factor? _______________________

What principle(s) might be at work in maximizing the profitability of my passion?_____________________________________________________________________________________________________________________________

What events and experiences in my life, as unrelated as they may have appeared, might be helpfulin running this business?

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What talents, as unrelated as they may appear, might be ultimately useful in running this business?

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What possible theme might be useful in creating various types of products related to my passion?

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What is the value that no one can steal from me? ____________________________________________________________________________________________________________________

What�s my next step? ________________________________________________

What�s my 6-month goal? ________________________________________________

What specific things will I accomplish in order to reach that goal?

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

[End of worksheet]

Before beginning the plan, we need to have a clear idea of all the expenses we�ll encounter.This will help us to create realistic income and expense projections.

PUTTING IT ALL IN THE BUSINESS PLAN

So there you have it: a concise philosophy for finding the hidden value in any passion, inaddition to specific ideas for your business! By employing the beliefs and practices we use to trainpeople to become passion to profit experts, you can extract and maximize the value you bring toyour venture.

Now it�s time to start the creation of your business plan. Take a look at the plan outline below,and for each section heading, ask yourself, �What specific value, asset or idea do I bring to this itemthat helps maximize the value and income potential of my business? For example, in describing theManagement Team, ask yourself, �What are the assets (remember, an asset may be a perception,feedback, education (including experiences), description, personality, profession, accomplishment,friend, associate, employee, body, creation, possession, that this person brings to the venture thatgives us a competitive edge and can bolster the confidence of an investor?� Or, in developing the�Demographics and Geographics� section of the plan, ask yourself, �What�s the unique marketingidea that will make targeting this niche profitable?�

Remember, the most important factors that any investor is interested in are, ManagementTeam, Competitive Edge, Marketing Plan & Financials.

A TIP FOR WRITING YOUR PLANWhen writing a business plan, I usually start with the �Use of Proceeds� Section (how

the money will be used). I do this for two reasons.

1. The number 1 complaint of those who come to my workshops is that they need money to start orgrow their businesses. (I usually end up showing them that what they REALLY need is �value� notmoney, but that�s another conversation altogether.) Thinking first about what you need the money todo, gets my mind focused on the tasks that I�ve been putting off, or those that I believe are beyondmy present limitations. I ask, �If money were not an issue, and you had access to, say, $50,000,what would you use it for to grow your business?� This gets us thinking about the possibilities andbrainstorming in a positive, creative way. This opens up limitless possibilities for the business itselfthat will helps us in the other sections of the plan, and also helps us to conceptualize a marketingplan for the venture.

2. The second reason I start with this section is to give my client a game plan even if they are notsuccessful in getting funding or investors using the plan. After the exercise, I also encourage myclient to hold onto that wish list and use it to run their business in the meantime. This time, however,I suggest they ask a slightly different question. I suggest they ask, �How can find ways to get thesethings done, even WITHOUT the money?�

Starting with the �Use of Funds� also has us doing what successful goal-seekers have advo-cated for centuries: to start with the goal in mind! If we know that we�re writing this plan in order togenerate a specific amount of capital, we can more effectively structure a convincing argument (forthat�s what an investor-focused business plan is) for our potential investors.

Tax-Deductible Business Expense Checklist

In the course of starting up and running your business, here are some expenses you mayencounter. The great thing about this list is that each and every one of these expenses is tax deduct-ible! Check all that apply and make sure you include them in your plan and projections.Some entries have been duplicated to make them easy find under different key words.

*[The complete AtoZ Expense List is included in the actual business plan]

*[ACTUAL BUSINESS PLAN APPEARS HERE]

REFERENCES, RESOURCES AND READING LIST�How to Find The Hidden Value in Any Passion� is based on information contained in:-Turn Your Passion Into Profit by Walt F.J. Goodridge (ISBN: 0962920290)-The Wow Factor [from the Tao of Wow by Walt F.J. Goodridge; ISBN: 096292024X)-The Millionaire University Reading List (Available at www.turnyourpassionintoprofit.com)

SUPPLEMENTAL READING-How To Win Friends and Influence People by Dale Carnegie-Getting Business To Come To You by Paul & Sarah Edwards-The e-Myth Revisited by Michael Gerber

OTHER BUSINESS PLAN RESOURCESwww.sba.gov - Small Business Administration Websitewww.nolo.com - Nolo Press website<http://www.virtualpet.com/industry/mfg/mfg.htm> - The Industry Research Desk<http://www.virtualpet.com/industry/howto/search.htm> - A 17 step process for learningabout ANY industry!www.hoovers.com <http://www.hoovers.com> - Industry data on 350 different industries (feebased)

OTHER PASSION PLANSÔ AVAILABLE

1. Bed & Breakfast2. Event Planning3. Hair Salon4. Home Based Computer Consulting5. Secret Sauce Manufacturer6. Restaurant (Vegetarian)7. Restaurant (Steakhouse)8. Sports Bar9. Internet Cafe10. Wedding Consultant11. One-person Publishing Empire (How Walt does it!)12. Direct Marketing (An actual 3-million Dollar Oprah Success Story!)13. Engineering Consulting14. Fashion/Apparel Company15. Invention with Licensing Potential16. MLM Company-Service based (Coming soon!)17. Importer of unique handcrafted product18. ISP19. Disco-Nightclub20. Public Relations Firm

VISIT US ONLINE AT WWW.PassionProfit.com for moreexciting and informative products to help you turn your passion into profit!