Mission: Lead the revitalization of the agriculture industry on St. Croix providing sustainability, improved health, increased employment opportunity and economic development.

Vision: Sun Croix brand will be recognized just like other national produce and value-added food brands and its offerings will be ubiquitous throughout the USVI.

Values: • Use island natural resources while enhancing or preserving the environment• Compete with “expensive” imported brands by delivering quality products at or above comparable levels

without costing more• Maintain efficient operations, creating attractive employment opportunities and returning a generous

portion of profits to the community• Be service-oriented: customers will count on consistency in quality and delivery. Consumers will identify with

the imagery of the brand and the taste, freshness, variety, color and quality of the products

Package Labeling with Safety Seals