Summer sessioncelsa sorbonne2012(programme)
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Transcript of Summer sessioncelsa sorbonne2012(programme)
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11
Jun
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22 J
un
e 20
12su
mm
er s
essi
onin
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atio
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Celsa-sorbonneCommunicating effectively is a vital manage-ment function today, no matter what the field is. Celsa has over 50 years experience training professionals for senior positions in commu-nications. it offers three-year post-graduate degree programmes with majors in corporate communications, marketing and advertising, human resource management, online commu-nication and communications management. it also has an apprenticeship degree programme.
the school offers continuing education degrees in the above fields, and has an executive MBa in ‘Management Communications and societies’. it offers short courses in media training, crisis communication and presentation skills for wor-king professionals.
Full-time academic staff teach the theories of communication today, and communication pro-fessionals share their experience with students.
‘a PersPeCtiVe on CommuniCation stuDies in FranCe toDaY’
introDuCtionIntroducing Celsa and the sorbonne University. Guided tour of the sorbonne.professor véronique richard
specifics of French society: secularism, human rights, relations between France and europe, solidarity, and contemporary challenges to the system.professor alain Blondy
The French higher education system compared to other countries. Guided tour of the latin Quarter and the main research establishments (universities of panthéon assas, pierre and Marie Curie).professor Françoise Boursin
tHeoretiCal FounDations oF tHe stuDY oF inFormation anD CommuniCationFrom media studies to information and com-munication. Communication as an academic discipline.professor Yves jeanneret
The influence of scientific research on the development of communication studies in France.professor Yves jeanneret
Information and communication sciences in relation to other sciences: meeting with Celsa research students.
meDia anD neW meDia in FranCeOverview: main media organisations, media financing, the free newspapers, the online press, press law and confidence in the media, followed by a visit to Le Monde newspaper.professor adeline Wrona and associate professor arnaud le gal, editor-in-chief, Les Echos newspaper
The new media environment and its influence on the practice of journalists .assistant professor valérie jeanne-perrier
studies on the media and the digital media in France: round table with researchers.
Writing for internet.assistant professor valérie jeanne-perrier
ProGramme
French intellectuals have been major contributors to thinking about media and communications, and France is home to the arts, fashion and cultural industries, and world-famous luxury brands. Celsa, the sorbonne’s graduate school of journalism and communications, has trained future practitioners in the communications industry for the past 50 years. This summer session offers you the chance to learn more about the theory and practice of communication from top resear-chers and professionals in the field.
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– laNGUaGe OF INsTRUCTION Classes and tours are in english. all our faculty
and staff speak english to help you to feel at ease at our school.
– TeaCHING FaCUlTY Communications is an interdisciplinary field.
Our professors and assistant professors research and teach in the fields of political science, ethnology, semiotics, corporate communication, media and mediation, marketing and advertising, sociology and philosophy, journalism and human resource management.
– YOUR aPPlICaTION To prepare your application, we need
the following before 18 May 2012:• a letter of application, describing why you would
like to take part, and a CV.
• Documentation attesting that you have a Master’s level or equivalent.
• Your completed registration form
– aCCessIBIlITY ON PUBlIC TRaNsPORT Classes take place on the Celsa campus,
77 rue de Villiers, 92200 Neuilly-sur-seine. Neuilly-sur-seine is a lovely green neighbourhood minutes away from the Ile-de-la-Jatte on the seine river, so famous in the Impressionists’ paintings.
Pont-de-levallois metro station (line 3), is five minutes walk from the school, and 20 minutes from central Paris. The 82 and 93 buses run close by.
– aCCOMMODaTION You will need an accommodation budget
of about 1000 €. Paris offers many accommodation alternatives to foreign students. One of them is the International Campus (‘Cité Universitaire’) in central Paris. We will provide a list of accommodation possibilities to registered students.
– CONTaCT Philip scheiner programme leader tel.: +33 (0)1 46 43 76 61 [email protected]
Roselyne aubert administrative co-ordinator [email protected]
For more information see our website: www.celsa.fr
– ReGIsTRaTION Fees
1200€ (1000€ for all lessons, and 200€ for all weekday
lunches, visits and travel pass).
CorPorate anD institutional CommuniCationCorporate image, reputation management, public opinion and public opinion risk, lobbying and public affairs, communication strategy, suitable strategies for different audiences like staff, shareholders and clients, and opinion relays like journalists, elected representatives and public bodies.associate professor stephane Billiet and former associate professor jean-pierre Beaudoin
Round table with young professionals from the communications industry.
Political communication and the symbols of centralised power in France: lecture and excursion to the Versailles Palace.professor Françoise Boursin
ethics, human resource management and communication.professor véronique richard and associate professor jean-Marc le gall
Communicating about the environment and corporate responsibility.professor nicole d’almeida
CommerCial CommuniCationResearch and advertising practice in France. Visit of the Paris advertising Museum.professor Karine Berthelot-guiet and associate professor déborah Marino
Communication and museology, illustrated by a tour of the louvre Museum.professor Yves jeanneret
Intercultural communication in action in a commercial environment. excursion to the Barbes neighbourhood in north Paris.assistant professor emmanuelle lallement
ProGramme (ContinueD)
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