Rei kawakubo & comme des garcons
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Transcript of Rei kawakubo & comme des garcons
Sijia Zhao (Charity); Guanyi Wang; Siyu Lou
French for ‘Like a Boy’, established in 1973, is a Japanese fashion label headed by Rei Kawakubo, who own the company with her husband Adrian Joffe.
Main Product: Apparel, Accessories, and Perfumes
Based in Tokyo + Prestigious Place Vendome, Paris
They show their main collections during Paris Fashion Week + Paris Men’s Fashion Week
Since 2004, Comme des Garcons has developed a market-based department store concept, stocking its SHIRT, PLAY, and a wide rang of International designers.
Comme des Garçons
Spring Summer 2016 7th October 2015
7:00 PM Tate Modern- Turbine Hall Bankside, London SE1 9TG
Huge Background Lightbox
virtual glass wall
3D Holographic Projection
T stage
Start:
Left: female modelRight: male model
The virtual glass wall symbols the barrier between men and women
Exchange sides through two doors Exchange clothes at the same timeUnisexualChange freely
Anti-fashion Unisex Deconstructed asymmetry garments,
mainly in black, dark grey or white “Hiroshima Chic” Street Art Artist collaboration Blurring further line between fashion design and art Finding something through the mere art of living daily
life
“I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share a strong personal vision.”
From Rei KAWAKUBO
For
Londo
n
spac
e
Technology & Multi-sensory Celebrities (Beyoncé) Location: Because Rei Kawa Kubo organized her first exhibition
in
CENTER GEORGES POMPIDU, same style and feeling with Tate
Modern
“There is unbelievable power in ownership, and women should own their sexuality.” Beyoncé
Emotion & Attitude to promote customer to desire our products
Social media power Mini Samples of garments Pre-Order after fashion performance