#nohacefaltapapelIt all began here: Austin, April 2014

ideas on media innovation by @mariaramirezny and @eduardosuarez

elespañolWe were born on January 10th 2015.

Crowdfunding campaign• January 10th - March 1st • $3.1m. 5,500 people • World record for journalism

A European trend• ‘De Correspondent’. Netherlands, 2013: $1.4m, 18,000 people • ‘Krautreporter’. Germany, 2014: $1.1m, 17,000 people • ‘Direkt 36’. Hungary, 2015: $30,000, 900 people

Our model• Equity crowdfunding • Anyone could invest between $106 and $10,600 • A small platform from Barcelona

How the money came in

Our fundraising day by day

A strong beginning and a final sprint

Our fundraising by the hour

Our fundraising by region

Our fundraising by country

How did we do it?1. Social media: no barriers 2. A blog: a taste of what we would like to do 3. A powerful message: press freedom 4. A favorable context: Spanish discontent 5. A popular (and fired) editor: a journalist against power 6. A promise of something really new: a different newspaper 7. A newsletter: a personal touch

100k followers in 100 days

Our Twitter welcome

Facebook recruitment

Our newsroom on Instagram Sharing how we build our project from scratch

Our soundtrack on Spotify

Why did we do it?1. Raise money 2. Strengthen our independence 3. Engage our community 4. Find early subscribers 5. Build an open news organization

Thank youYou can follow us here

elespanol.com @elespanolcom