PowerPoint Presentation

Comment vos clients achteront demain ? 21/09/2016

La mutation de lexprience dachat online et les solutions pour sy prparer Comment vos clients achteront demain ? 2

Le contexte volue !

Agence conseil en stratgie digitale | SEO SEM CRO Inbound Marketing Analytics

Les consommateurs ne sont plus devant leurs ordinateurs.Le mobile est devenu la norme.4

2/3de notre temps online !

Source : The 2016 U.S. Mobile App Report Septembre 2016

5http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/The-2016-US-Mobile-App-Report

88%du temps mobile !Source : The 2016 U.S. Mobile App Report Septembre 2016

6http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/The-2016-US-Mobile-App-Report

80%du temps dans 5 APPs !Source : The 2016 U.S. Mobile App Report Septembre 2016

7http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/The-2016-US-Mobile-App-Report

45%du temps dans 1 APP !Source : The 2016 U.S. Mobile App Report Septembre 2016

8http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/The-2016-US-Mobile-App-Report

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Du temps de cerveau disponible en 2016 ?Quelques APPs concentrent notre attention. 10

Les GAFA et le socialQuelques APPs concentrent notre attention.

11

Mais

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Convertir sur mobile !Des blocages multiples (scurit, habitudes, formulaires, saisies)

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Le tunnel de conversion Mobile ne fonctionne pas bien !

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Le Gap de conversion Mobile Desktop

DESKTOPMOBILE

http://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/attachment/2016-ecommerce-retail-conversion-rates-by-device/15

Le Gap de conversion Mobile DesktopChiffres Globaux Q4 2015

DESKTOP4,43%MOBILE1,53%

http://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/attachment/2016-ecommerce-retail-conversion-rates-by-device/16

Le Gap de conversion Mobile DesktopQ4 2015

http://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/attachment/2016-ecommerce-retail-conversion-rates-by-device/17

Les APPs semblent rsoudre une partie du problme.

http://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/attachment/2016-ecommerce-retail-conversion-rates-by-device/18

3% des transactions US faites partir dun smartphone, dune tablette, ou dun appareil mobile.

La scurit est frein majeur.

Le maillon faible > Le Paiement Mobile

Daprs une tude GfK de fvrier 2016 - http://www.lsa-conso.fr/pourquoi-l-arrivee-d-apple-pay-sur-les-sites-mobiles-pourrait-booster-le-m-commerce,23527519

Lachat demain

http://www.lsa-conso.fr/pourquoi-l-arrivee-d-apple-pay-sur-les-sites-mobiles-pourrait-booster-le-m-commerce,23527520

Lachat demain

http://www.lsa-conso.fr/pourquoi-l-arrivee-d-apple-pay-sur-les-sites-mobiles-pourrait-booster-le-m-commerce,23527521

VISUAL SHOPPING

Agence conseil en stratgie digitale | SEO SEM CRO Inbound Marketing Analytics

De la dcouverte lachat !Le visual Shopping23

Visual Search

24http://uk.businessinsider.com/ar-startup-blippar-launches-blipparsphere-a-visual-browser-2016-6?r=US&IR=T

Visual Search

25

Visual Search

26

Visual Search

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44%des internautes utilisent les images pour trouver des ides lorsquils font du shopping online !Source : The 2016 U.S. Mobile App Report Septembre 2016

28http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/The-2016-US-Mobile-App-Report

Visual Search appliqu au ShoppingFaciliter la dcouverte

29

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30https://techcrunch.com/2016/06/28/pinterest-is-launching-a-way-to-search-for-products-with-your-smartphone-camera/

Shopping ads on image searchNouveaut Adwords US Mai 2016

https://techcrunch.com/2016/05/17/google-image-search-will-now-include-shopping-ads/31

Shop The LookNouveaut Adwords US 06/09/2016

https://adwords.googleblog.com/2016/09/shop-look-on-google.htmlhttps://www.curalate.com/blog/google-shop-the-look/32

Shop The LookNouveaut Adwords US 06/09/2016

https://adwords.googleblog.com/2016/09/shop-look-on-google.htmlhttps://www.curalate.com/blog/google-shop-the-look/http://www.retaildive.com/news/google-launches-new-visual-search-ads-for-retailers-1/422549/33

Like2BuyService offert par la socit Curalate

Like2Know.itYahoo!

PolyvoreYahoo!

Curalate / Reveal

https://www.curalate.com/product/reveal/37

VisenzeSept. 2016 > 10 Million de $ Via Rakuten Ventures

http://www.prnewswire.com/news-releases/visenze-the-global-leader-for-ai-powered-visual-shopping-raises-us105-million-in-series-b-funding-300327869.htmlhttps://techcrunch.com/2016/09/15/singapores-visenze-raises-10-5m-to-bring-the-benefits-of-ai-to-e-commerce/38

VisenzeSept. 2016 > 10 Million de $ Via Rakuten Ventures

http://www.prnewswire.com/news-releases/visenze-the-global-leader-for-ai-powered-visual-shopping-raises-us105-million-in-series-b-funding-300327869.htmlhttps://techcrunch.com/2016/09/15/singapores-visenze-raises-10-5m-to-bring-the-benefits-of-ai-to-e-commerce/

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Snapchat / BrevetJuillet 2016

http://www.theverge.com/2016/7/18/12211292/snapchat-object-recognition-advertisinghttp://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=/netahtml/PTO/srchnum.html&r=1&f=G&l=50&s1=20160203586.PGNR.&OS=&RS=40

Des places de march mondiales

Agence conseil en stratgie digitale | SEO SEM CRO Inbound Marketing Analytics

Global MarketplacesJuillet 2016

http://ecommercenews.eu/global-marketplaces-to-own-39-of-online-retail-market-in-2020/42

39%de la vente en ligne dtenue par des marketplaces globales en 2020 !Source : ecommercenews.eu Juin 2015

43http://ecommercenews.eu/global-marketplaces-to-own-39-of-online-retail-market-in-2020/

Global MarketplacesAmazon / Alibaba Parts de March

38% PDM US80% PDM Chine

https://intelligence.slice.com/amazon-prime-day-largest-online-shopping-day-history/http://www.forbes.com/sites/greatspeculations/2015/10/13/why-alibaba-can-expand-faster-than-amazon/#7be5694d59a5http://www.cnbc.com/2016/05/05/a-tale-of-two-companies-matching-up-alibaba-vs-amazon.html44

Global MarketplacesWhere consumers search for products Octobre 2015 - US

http://bloomreach.com/2015/10/survey-amazon-is-burying-the-competiton-in-search/45

Qui sera le global shoppping mall ?!La tentative du Buy Button46

Twitter Buy ButtonSeptembre 2014

http://www.lsa-conso.fr/pourquoi-l-arrivee-d-apple-pay-sur-les-sites-mobiles-pourrait-booster-le-m-commerce,23527547

Facebook Buy ButtonJuillet 2014

http://ecommercenews.eu/global-marketplaces-to-own-39-of-online-retail-market-in-2020/48

YouTube TrueView Shoppable CardsMai 2015

http://ecommercenews.eu/global-marketplaces-to-own-39-of-online-retail-market-in-2020/49

Instagram Buy ButtonJuin 2015

http://ecommercenews.eu/global-marketplaces-to-own-39-of-online-retail-market-in-2020/50

Pinterest Buy ButtonJuin 2015

http://www.lsa-conso.fr/pourquoi-l-arrivee-d-apple-pay-sur-les-sites-mobiles-pourrait-booster-le-m-commerce,23527551

Purchases on GoogleJuillet 2015

https://adwords.googleblog.com/2015/07/winning-shopping-micro-moments.html

Finally, to help smartphone shoppers buy with ease from their favorite retailers, we'll be testing Purchases on Google. When a shopper searches on mobile for a product such as women's hoodies, she may see a shopping ad with 'Buy on Google' text. After clicking the ad, she's taken to a retailer-branded product page hosted by Google. Checkout is seamless, simple, and secure, thanks to saved payment credentials in her Google Account.52

Shopify Buy Banner

http://ecommercenews.eu/global-marketplaces-to-own-39-of-online-retail-market-in-2020/53

Qui sera le global shopping mall ?!Tout dans une mme APP ?!54

WeChatApp de Messaging Chinoise

https://techcrunch.com/2016/03/17/messaging-app-wechat-is-becoming-a-mobile-payment-giant-in-china/55

WeChatWeChat = Une APP

http://digiday.com/brands/wechat-mobile-commerce/56

WeChat StoresJuillet 2016

http://digiday.com/brands/wechat-mobile-commerce/57

Kakao93% des smartphones quips en Core du Sud

http://digiday.com/brands/wechat-mobile-commerce/58

Kakao = Mobile Lifestyle Platform93% des smartphones quips en Core du Sud

http://digiday.com/brands/wechat-mobile-commerce/59

Facebook Messenger = Everything AppMars 2016

http://digiday.com/brands/wechat-mobile-commerce/60

Facebook Buy ButtonDans Messenger Septembre 2016

http://ecommercenews.eu/global-marketplaces-to-own-39-of-online-retail-market-in-2020/61

Facebook Messenger = Everything AppJuillet 2015

http://digiday.com/brands/wechat-mobile-commerce/62

Lavnement des digital wallets

Agence conseil en stratgie digitale | SEO SEM CRO Inbound Marketing Analytics

50%Des consommateurs utiliseront des smartphones ou wearables pour les paiements mobile dici 2018.Source : ecommercenews.eu Juin 2015

64http://marketingland.com/forecast-half-of-consumers-will-be-paying-with-phones-by-2018-158609http://www.gartner.com/newsroom/id/3178217

Paiements Online - Chine

http://www.nielsen.com/us/en/insights/news/2016/whats-in-your-customers-digital-wallet-preferences-vary-around-the-globe.html65

Paiements Online Amrique du Nord

http://www.nielsen.com/us/en/insights/news/2016/whats-in-your-customers-digital-wallet-preferences-vary-around-the-globe.html66

Paypal

https://www.paypal.com/us/webapps/mpp/express-checkout67

Alipay

https://www.paypal.com/us/webapps/mpp/express-checkout68

Digital WalletsApple Pay

http://iphoneaddict.fr/post/news-188820-apple-pay-commence-disponible-web-apres-commercants-applications69

Digital WalletsApple Pay

http://iphoneaddict.fr/post/news-188820-apple-pay-commence-disponible-web-apres-commercants-applications70

Digital WalletsApple Pay

http://iphoneaddict.fr/post/news-188820-apple-pay-commence-disponible-web-apres-commercants-applications71

Samsung Pay

http://www.businessinsider.com/samsung-pay-celebrates-one-year-anniversary-2016-8?IR=T72

Digital WalletsAndroid Pay

http://www.lsa-conso.fr/pourquoi-l-arrivee-d-apple-pay-sur-les-sites-mobiles-pourrait-booster-le-m-commerce,23527573

Digital WalletsAndroid Pay

https://android.googleblog.com/2016/09/tap-pay-yes-android-pay-welcomes-chase.html74

Digital WalletsAndroid Pay

http://www.lsa-conso.fr/pourquoi-l-arrivee-d-apple-pay-sur-les-sites-mobiles-pourrait-booster-le-m-commerce,23527575

Digital WalletsGoogle Wallet

http://www.lsa-conso.fr/pourquoi-l-arrivee-d-apple-pay-sur-les-sites-mobiles-pourrait-booster-le-m-commerce,23527576

Digital WalletsWeChat Pay

https://techcrunch.com/2016/03/17/messaging-app-wechat-is-becoming-a-mobile-payment-giant-in-china/77

Digital WalletsWeChat Pay

The app isnearing saturationwithin its domestic market, where approximately 93% of those living in Tier 1 cities in China are already counted among WeChats registered users. Chinas smartphone population isestimatedto be around 700 million.http://www.businessinsider.com/wechat-breaks-700-million-monthly-active-users-2016-4?IR=T

78

Digital WalletsWeChat Pay

http://www.lsa-conso.fr/pourquoi-l-arrivee-d-apple-pay-sur-les-sites-mobiles-pourrait-booster-le-m-commerce,23527579

Kakao Pay10 millions utilisateurs en Core

https://www.paypal.com/us/webapps/mpp/express-checkout80

Alipay

http://fortune.com/2016/09/13/alibaba-buys-eye-scan-firm-eyeverify/81

Conclusions

Agence conseil en stratgie digitale | SEO SEM CRO Inbound Marketing Analytics

And the winner is ?

http://ecommercenews.eu/global-marketplaces-to-own-39-of-online-retail-market-in-2020/83

360-degree, contextual view of consumers

http://www.criteo.com/media/4094/ovum-the-future-of-e-commerce-the-road-to-2026.pdf84

Merci.

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