Presentation of SOCIO Logiciels

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Data Smart We make your An NP6 Group company From Data to Action An NP6 Group company The Data Intelligence specialist

Transcript of Presentation of SOCIO Logiciels

Page 1: Presentation of SOCIO Logiciels

Data SmartWe make your

An NP6 Group company

From Data to Action

An NP6 Group company

The Data Intelligence specialist

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The group

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SPECIALIST LEADER SECTORS STAFF

DIGITAL TO €15 million

INNOVATIONDATA

EUROPEAN

QUALITY

Data intelligence: 50%Marketing SaaS: 50%

110 Paris, Bordeaux,

London

ISO 9001 since 2001

30 digital experts

Research Tax Credit35 statisticians

15 CAC 40 companies

All sectors

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FROM DATA TO ACTION"We give meaning to your raw data, allowing

you to make the best decisions."  

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Action

Data Insights

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From analysis to action

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DATA EXPERTISEMODELLINGINNOVATION

SAAS PUBLISHER MARKETING

MANAGEMENTINFRASTRUCTURE

Group

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SOCIO expertise

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SOCIO EXPERTISE

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Comprehensive data expertise

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STATISTICAL ANALYSIS

DATAMINING

DATA

VIS

UALI

ATIO

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OPERATIONAL RESEARCH

Data Intelligence

Action

CUSTOMISATION

TARGETING

OPTIMISATION

SCHEDULING

DECISION

GEOMARKETING

Data Sources Data ManagementCLEANING

SAMPLING

RECOVERY

NORMALISATION

GEOCODING

AGGREGATION

STORAGE

QUANTITIVE RESEARCH

TRANSACTIONS

CRM

NAVIGATIONWEB/MOBILE/APP

OPEN DATA

3RD PARTY DATA

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Management of the entire data value chain:

• Reconciliation of varied multi-source data,• Statistical recovery of research data,• Big Data and Open Data Expertise

• Text mining to categorise repetitions• Large volume management (infrastructure capacity: 200+

servers, 1.5 billion events tracked every month),• Multi-disciplinary team (Mathematics, Statistics, IT)

Big Data Management

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Capacity for integration with marketing automation tools for seamless bulk processing

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Quantitative Data Analysis

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• 360° service covering files, processing, recovery, weighting and sharing of results and recommendations

• Image / Satisfaction / Reputation surveys / Sensory analysis / Product analysis / Pre- and Post-test publicity solution

• All multivariate analysis techniques

The leader in statistical analysis for 40 years.

Unique know-how centred on joint/trade-off analysis and Bayesian networks

SaaS internal panel management solution

PANELCREATION

QUESTIONNAIRE CREATION

FEEDBACKMANAGEMENT

ONLINE & OFFLINE

REPORTING

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Geomarketing expertise

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Shedding real light on your decision making in terms of:

• establishing points of sale • distribution network optimisation• optimising division of sales territories• maximising ROI from marketing campaigns• generating traffic by analysing visitor/customer flows• customer/network visual mapping

Practical recommendations to optimise your performance and increase your sales.

The SOCIO advantage

A unique convergence of IT, statistical and mathematical expertise.

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Customer awareness and optimisation of sales activities:

• Segmentation (RFM, SML or specific)• Scoring (product conversion, channel, schedule, churn,

etc)• Look alike definition• Purchasing co-occurrence• Buying route modelling• LTV (Life Time Value)

Data mining

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Operational and strategic recommendations to achieve your business objectives

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Modelling your complex issues to provide the best solution.

• The capacity to find the optimum solution to a problem, taking all of your business constraints into account

• Creation of customised mathematical algorithms for modelling complex phenomena

• Creation of SaaS applications for repeated use

• Our team is made up of doctors in applied mathematics.

Operational research

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Varied, multi-sector issues covered: • What is the best distribution of

budgets between different marketing campaigns?

• How to optimise geographical coverage to maximise revenue over several years

• How to optimise stock management in line with sales forecasts

• How to optimise delivery transport flows

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Simple and interactive visualisations for rapid decision making!

• Multidimensional data representations • Bringing phenomena to light that cannot be seen in the

figures alone• Creating SaaS applications that offer interactive

visualisation of data.

Data visualisation

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Multidimensional visualisation solutions for your research data

Interactive relationship visualisation solution

CHORDEXPLORER

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• Consulting in the creation of a DATA strategy from collection to use

• Assistance in choosing the most appropriate statistical model for your needs

• Support in analysing your research results• Operational recommendations for measures to

put in place to achieve your business goals

Consulting

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• Marketing dashboards• Satisfaction surveys• Cross-channel marketing• CRM and generating loyalty• Customer Experience• IT Architecture

Business experts at your side

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• Certified training organisation ref. 11 75 00028 75.

• Customisable, comprehensive and practical training programmes

• Internships (inter- and intra-company) • Varied themes to help you understand your

data and how it can be analysed

Training

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• Introduction to research• Multivariate analysis• Scoring and predictive

segmentation• Prediction models• Joint analysis• Panels

A comprehensive training programme:

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Cross-sector expertise

Distribution Leisure / Tourism

Banking / Insurance

Institutes / AgenciesMedia / Culture

Industry / BtoB services

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Experts at your service

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Mario RocheSales Director01 75 44 87 69

[email protected]

Thibaut LagorceConsulting Director01 53 63 80 10

[email protected]

Laura BroccoScientific Director01 53 63 80 06

[email protected]

Cédric HervetOperational Research Director01 53 63 37 99

[email protected]

Athmane HamelIT Director01 53 63 37 95

[email protected]

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Paris7, rue du Pasteur Wagner75011 Paris – FranceT. +33 (0)1 75 43 76 10

Bordeaux104 bis, quai des Chartrons 33300 Bordeaux – FranceT. +33 (0)5 57 92 41 21

London23 Hanover SquareLondon W1S 1JB – UKT. +44 (0)203 714 8915

An NP6 Group company

Paris7, rue du Pasteur Wagner75011 Paris – FranceT. +33 (0)1 75 43 76 10

Bordeaux104 bis, quai des Chartrons 33300 Bordeaux – FranceT. +33 (0)5 57 92 41 21

London23 Hanover SquareLondon W1S 1JB – UKT. +44 (0)203 714 8915

An NP6 Group company 17