Presentation of SOCIO Logiciels
Transcript of Presentation of SOCIO Logiciels
Data SmartWe make your
An NP6 Group company
From Data to Action
An NP6 Group company
The Data Intelligence specialist
The group
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SPECIALIST LEADER SECTORS STAFF
DIGITAL TO €15 million
INNOVATIONDATA
EUROPEAN
QUALITY
Data intelligence: 50%Marketing SaaS: 50%
110 Paris, Bordeaux,
London
ISO 9001 since 2001
30 digital experts
Research Tax Credit35 statisticians
15 CAC 40 companies
All sectors
FROM DATA TO ACTION"We give meaning to your raw data, allowing
you to make the best decisions."
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Action
Data Insights
From analysis to action
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DATA EXPERTISEMODELLINGINNOVATION
SAAS PUBLISHER MARKETING
MANAGEMENTINFRASTRUCTURE
Group
SOCIO expertise
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SOCIO EXPERTISE
Comprehensive data expertise
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STATISTICAL ANALYSIS
DATAMINING
DATA
VIS
UALI
ATIO
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OPERATIONAL RESEARCH
Data Intelligence
Action
CUSTOMISATION
TARGETING
OPTIMISATION
SCHEDULING
DECISION
GEOMARKETING
Data Sources Data ManagementCLEANING
SAMPLING
RECOVERY
NORMALISATION
GEOCODING
AGGREGATION
STORAGE
QUANTITIVE RESEARCH
TRANSACTIONS
CRM
NAVIGATIONWEB/MOBILE/APP
OPEN DATA
3RD PARTY DATA
Management of the entire data value chain:
• Reconciliation of varied multi-source data,• Statistical recovery of research data,• Big Data and Open Data Expertise
• Text mining to categorise repetitions• Large volume management (infrastructure capacity: 200+
servers, 1.5 billion events tracked every month),• Multi-disciplinary team (Mathematics, Statistics, IT)
Big Data Management
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Capacity for integration with marketing automation tools for seamless bulk processing
Quantitative Data Analysis
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• 360° service covering files, processing, recovery, weighting and sharing of results and recommendations
• Image / Satisfaction / Reputation surveys / Sensory analysis / Product analysis / Pre- and Post-test publicity solution
• All multivariate analysis techniques
The leader in statistical analysis for 40 years.
Unique know-how centred on joint/trade-off analysis and Bayesian networks
SaaS internal panel management solution
PANELCREATION
QUESTIONNAIRE CREATION
FEEDBACKMANAGEMENT
ONLINE & OFFLINE
REPORTING
Geomarketing expertise
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Shedding real light on your decision making in terms of:
• establishing points of sale • distribution network optimisation• optimising division of sales territories• maximising ROI from marketing campaigns• generating traffic by analysing visitor/customer flows• customer/network visual mapping
Practical recommendations to optimise your performance and increase your sales.
The SOCIO advantage
A unique convergence of IT, statistical and mathematical expertise.
Customer awareness and optimisation of sales activities:
• Segmentation (RFM, SML or specific)• Scoring (product conversion, channel, schedule, churn,
etc)• Look alike definition• Purchasing co-occurrence• Buying route modelling• LTV (Life Time Value)
Data mining
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Operational and strategic recommendations to achieve your business objectives
Modelling your complex issues to provide the best solution.
• The capacity to find the optimum solution to a problem, taking all of your business constraints into account
• Creation of customised mathematical algorithms for modelling complex phenomena
• Creation of SaaS applications for repeated use
• Our team is made up of doctors in applied mathematics.
Operational research
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Varied, multi-sector issues covered: • What is the best distribution of
budgets between different marketing campaigns?
• How to optimise geographical coverage to maximise revenue over several years
• How to optimise stock management in line with sales forecasts
• How to optimise delivery transport flows
Simple and interactive visualisations for rapid decision making!
• Multidimensional data representations • Bringing phenomena to light that cannot be seen in the
figures alone• Creating SaaS applications that offer interactive
visualisation of data.
Data visualisation
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Multidimensional visualisation solutions for your research data
Interactive relationship visualisation solution
CHORDEXPLORER
• Consulting in the creation of a DATA strategy from collection to use
• Assistance in choosing the most appropriate statistical model for your needs
• Support in analysing your research results• Operational recommendations for measures to
put in place to achieve your business goals
Consulting
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• Marketing dashboards• Satisfaction surveys• Cross-channel marketing• CRM and generating loyalty• Customer Experience• IT Architecture
Business experts at your side
• Certified training organisation ref. 11 75 00028 75.
• Customisable, comprehensive and practical training programmes
• Internships (inter- and intra-company) • Varied themes to help you understand your
data and how it can be analysed
Training
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• Introduction to research• Multivariate analysis• Scoring and predictive
segmentation• Prediction models• Joint analysis• Panels
A comprehensive training programme:
Cross-sector expertise
Distribution Leisure / Tourism
Banking / Insurance
Institutes / AgenciesMedia / Culture
Industry / BtoB services
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Experts at your service
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Mario RocheSales Director01 75 44 87 69
Thibaut LagorceConsulting Director01 53 63 80 10
Laura BroccoScientific Director01 53 63 80 06
Cédric HervetOperational Research Director01 53 63 37 99
Athmane HamelIT Director01 53 63 37 95
Paris7, rue du Pasteur Wagner75011 Paris – FranceT. +33 (0)1 75 43 76 10
Bordeaux104 bis, quai des Chartrons 33300 Bordeaux – FranceT. +33 (0)5 57 92 41 21
London23 Hanover SquareLondon W1S 1JB – UKT. +44 (0)203 714 8915
An NP6 Group company
Paris7, rue du Pasteur Wagner75011 Paris – FranceT. +33 (0)1 75 43 76 10
Bordeaux104 bis, quai des Chartrons 33300 Bordeaux – FranceT. +33 (0)5 57 92 41 21
London23 Hanover SquareLondon W1S 1JB – UKT. +44 (0)203 714 8915
An NP6 Group company 17