Présentation DEFI
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Transcript of Présentation DEFI
Global SpectacularAdvertising Expert
05/10/2015
#DefiGroup Global Spectacular Advertising Expert
1970’s 1980’s 1990’s 2000’s 2010’s
#DefiGroup Global Spectacular Advertising Expert
GlobalCities
PremiumAudiences
GlobalBrands
Hot Spots
#DefiGroup Global Spectacular Advertising Expert
54% world population live in urban areas.
BUSINESSACTIVITY
HUMANCAPITAL
INFORMATIONEXCHANGE
CULTURALEXPERIENCE
POLITICALENGAGEMENT
#DefiGroup Global Spectacular Advertising Expert
GlobalShoppers
International commuters shoppingduring their travels. Urban
AudienceLocal daily commuters of a city,
feeding the coverage and frequency.
CreativeClass
Highly educated, talented andexperienced people, actors of the
brain-drain.
#DefiGroup Global Spectacular Advertising Expert
Emblematicplace
Citycenter
Ringroad
Main city access
#DefiGroup Global Spectacular Advertising Expert
SAMSUNG : 50 DEFI signs in 9 countries since 1990
#DefiGroup Global Spectacular Advertising Expert
ROLEX : 14 DEFI signs in 8 countries since 1997
#DefiGroup Global Spectacular Advertising Expert
KIA : 42 DEFI signs in 5 countries since 2002
#DefiGroup Global Spectacular Advertising Expert
Skysign Citywall
#DefiGroup Global Spectacular Advertising Expert
IconicOutstanding landmark city location.
EmotionReaching commercial, cultural
and historic areas.
PowerMajor traffic routes connecting
dynamic hot spots.
#DefiGroup Global Spectacular Advertising Expert
SKYSIGN 47 201 41
CITYWALL 29 236 49
+ 600 sites in + 50 cities
#DefiGroup Global Spectacular Advertising Expert
Thank you.
Flying colors /flaɪ.ɪŋ kʌl·ər/: in a bold and assured way, in a spectacular or grand waySource Urban dictionary
#DefiGroup Global Spectacular Advertising Expert
#DefiGroup Global Spectacular Advertising Expert
#DefiGroup Global Spectacular Advertising Expert
#DefiGroup Global Spectacular Advertising Expert