Pres skills21stcenturybusiness

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  • Presentation skills for 21st century global business

    Louise StansfieldMetropolia Business School

    Helsinki Metropolia University of Applied Sciences Finland

    Presentation given in La Rochelle Business School February 2015

  • #Lets decide

    @Finnfield

  • We have a challenge

  • Listening habits

    Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas BrealeyInternational reproduced with the authors permission

  • Audiences expectations during presentations

    Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey International reproduced with the authors permission

  • Audiences expectations during presentations

    Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey International reproduced with the authors permission

  • Audience analysis

    Neutral

    Young

    StudentsFrench

    International

    Tired

    Tourism & Hospitality

    Business

    Language issues

    Group size 47 - 20

    Engaged

    Bored

    3rd year

    Previous work experience/internship

    Employability

    Strangers

    Will work in France

    Will work abroad

    Heard many presentations

    Death by PPt

    Previous presentation skills training

    Want a good career

  • Solution?

  • PRESENTATIONS

    Lets brainstorm

    https://edu.flinga.fi/NM6V

  • Audiences today have higher expectations of their involvement

    in presentations which makes several demands of the presenter.

  • Audience

    Your content

    How Your skills as a presenter

    Audience expectations

    Your focus

    3 key factors

  • AudienceAudience

  • Presenters today must plan their content and presentation style

    taking into account their primary audience, their global audience

    and their secondary audience via the backchannel.

  • Audience expectations

  • From then to today20th centuryCompany speakStructureContentBusiness likeListening

    PowerPoint

    21st centuryCollaborationEngagementCharisma/passionEstablishing rapportShorter concentration spans

    Visual

    Embracing diversityTechnology drivenSpeed

  • From Death by PowerPoint by Alexei Kapterev in SlideShare

  • Primary audience

  • SECONDARY AUDIENCE

    YOUR GLOBAL AUDIENCE

    THE BACKCHANNEL

  • In the theater of presentations, the audience is the hero and the presenter

    is the mentor. Nancy Duarte

  • The only reason to give a speech or a presentation is to change the

    worldNick Morgan (Working the Room)

  • Principles

    Audience

    Content Your focus

  • Presenters today must filter their information to find the focus of their content for their audience.

  • http://www.garrreynolds.com/preso-tips/

  • What makes a good presentation in todays world?What are the three most important things for a great presentation?What do all the inspiring public speakers have in common?Do we learn presentation skills at school?How can presenters overcome their anxiety?Do business students really need presentation skills?What is the single greatest advantage of presentation skills?What are the differences between informing and inspiring presentation?Death by bullet points has been discussed much, why?What is presentation Zen?Is presentation Zen the only way to make great presentations?What other tools can be used than PowerPoint?

    Good presentation keeps the audience interested and offers them something they can remember and use later on.Knowing the audience expectations, knowing the topic and great delivery.They use repetition, pauses and suspense to build audience interest and stress important points. Remember I have a dream.Yes, but only if we pay attention to the presentation itself and not just the content.Confidence through 3 principles: analyze the audience, know your topic and practice.Yes, although business students do not normally give presentations to audiences of 150 people or in a group of 5-7 people. Leaders are expected to inspire people to action and some of us become leaders and managers. In business the third type of presentations, persuading, is also needed. Being able to effectively deliver the intended messageInforming presentations do not inspire the audience to action, which is the purpose of inspiring presentations. Informing presentations are forgotten faster, because they do not normally connect emotionally with the audience.

    Ask questionsFilter out

  • Photo by desertdutchman - Creative Commons Attribution License https://www.flickr.com/photos/10271343@N00 Created with Haiku Deck

    Listening styles

    Expectations

  • STRUCTUREHow presentations have been Introduction/Hook

    Main body

    1

    2

    3

    End

  • STORY

    Anecdotes

    A funny thing happened to me

  • STORYEvery company has a great story to tell.

    http://theonecentre.com/bar/blog/coca-cola-expands-strategy-to-corporate-storytelling http://supercell.com/en/our-story/#beginning

  • NOWChallenge the

    audience faces

    Where do the audience

    want to be at POINT B?

    HOW does the audience

    get from POINT A to

    POINT B

    POINT B

    POINT A

    Audience as main

    character

  • How can you plan your content?

    Point A

    Point B

  • The 4 tweet presentation

  • Audience

    Your content

    How How are you going to present?

  • Presenters today need to listen to and build rapport with their

    audience. They need to be open and to connect.

  • HOW? Your skills as a presenter

    Voice

    Body language

    Language

    Connecting with your audience

    Enthusiasm /passion for topic

  • Voice

    http://www.wsj.com/video/the-secret-behind-a-ceo-success-may-be-in-the-voice/02A640B7-598D-41B9-B1BB-FF2BF4474731.html

    http://www.wsj.com/video/the-secret-behind-a-ceo-success-may-be-in-the-voice/02A640B7-598D-41B9-B1BB-FF2BF4474731.html

  • 2 presentation styles

    Reactive presenter Proactive presenter

    Reactive audience Reactive audienceProactive audience Proactive audience

  • #

  • HOW

    CONTENTAUDIENCE

  • An ounce of practice is worth more than tons of preaching.

    And one more thing

  • Recap

    What did we do today and how did we do it?

    #PRIZES

  • EVERY PRESENTATION IS AN ADVENTURE

    BE ADVENTUROUS!

  • Thank you!

  • ReferencesAtkinson Cliff 2010 The Backchannel New RidersDignen B 2007 Fifty ways to improve your Presentation Skills in English SummertownDuarte Nancy http://www.duarte.com/great-presentations-the-audience-is-the-hero/Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey InternationalMorgan Nick http://publicwords.com/who-we-are/nick-morgan/Reynolds Garr Presentation Zen Blog and website http://www.garrreynolds.com/preso-tips/

    VideosReynolds Garr The of storytelling TedX https://www.youtube.com/watch?v=YbV3b-l1sZsWSJ The secret behind a CEOs success may be in the voice http://www.wsj.com/video/the-secret-behind-a-ceo-success-may-be-in-the-voice/02A640B7-598D-41B9-B1BB-FF2BF4474731.html