Parle Company Presentation- By Raj

7/23/2019 Parle Company Presentation- By Raj

http://slidepdf.com/reader/full/parle-company-presentation-by-raj 1/17

CH INSTITUTE OF MANAGEMENT & COMMUNICATION

Submitted To- Prof. Madhvi dhabolkar

Submitted By-

Rajkamal Paroha

Présentation Topic- (FMCG)~Parle Product



Presentation ContentPresentation Content

IntroductionIntroduction..

HistoryHistory..

MissionMission && VisionVision..

MarketingMarketing Network Network..

ProductProduct MixMix..

SWOTSWOT AnalysisAnalysis..

FMCGFMCG OverviewOverview

FMCGFMCG Sector Sector analysisanalysis inin IndiaIndia..

ContributeContribute toto thethe economyeconomy..

TopTop 1010 FMCGFMCG CompaniesCompanies of of IndiaIndia..

CoclusionCoclusion..



HistoryHistory

In the 1950s the Hindu undivided Chauhan family

manufactured beverages, water, confectionery, biscuits, etc. Under its registered brand name Parle.

Over the years, the group split into three different companies ±

Parle Products, Parle Bisleri and Parle Agro.

Currently, all three are separate companies with separateownership and management.

The Goal was to cheer to children and adults.

In that time Prakash Chauhan was the owner of the company.



Mission & VisionMission & Vision

MissionMission

Concentrate on the consumers taste and preferences,

the Parle brand has grown from strength to strength

ever since its inception

VisionVision

"Hindustan Ki Taakat."

For over 70 years, Parle G has been a part of the lives

of every Indian. From the snow capped mountains inthe north to the sultry towns in the south, from frenetic

cities to laid back villages, Parle G has nourished,

strengthened and delighted millions



1500 WHOLESELLERS

4,25,000 RETAIL OUTLETS



KRACKJACK

MONACO

MARIE CHOICE

HIDE & SEEK

MONACO BITES

JEFFS

SIXER

NIMKIN

FUN CENTRE

Biscuits Basket



KISSME BAR

MANGO BITE

MELODY

MAGIX

PARLE CREAM

ORANGE CANDY

POPPINS

ROLA-A-COLA

TOFFEES

MILK SHAKTI

Sweets & Treats



SWOTANALYSIS

STRENGHTS

Parle brand

Sizeable market share in thecountry

Offers variety of productsunder its brand.

Different sizes of packets areavailable. .

Deep and effective coverage

Largest distribution system.

WEAKNESS

Breakage of biscuits while

delivering to retailers .

Improper and irregular supply.

Fewer shares in Premium biscuit market.

Dependent on its flagship brand, Parle-G

Poor packaging in family pack of glucose biscuits.



SWOTANALYSIS

OPPORTUNITIES

Rising demand for innovative packaging in packaged foods.

Retaining loyal retailers or wholesalers.

Information revolution brought about by the

television.

Good scope for snacks andnamkeens, if launched and properly promoted by Parle

THREATS

Highly advertised brands suchas Britannia.

Ever increasing competitionfrom multinationals and localcompanies.

Increase in sale of cheap local

bakery products.

Emerging substitutes likewafers, snacks and toast.

Margin war among the

major Brands



� Products which have a quick turnover, and relatively low cost are

known as Fast Moving Consumer Goods (FMCG).

� FMCG products are those that generally get replaced within a year.

� Examples of FMCG- Toiletries soap, cosmetics, tooth cleaning

products, detergents, as well as other non-durables such asglassware, bulbs, batteries, paper products, and plastic goods.

� Also include pharmaceuticals, consumer electronics, packaged food

products, soft drinks, tissue paper, and chocolate bars.

FMCG OverviewFMCG Overview



India is FMCG sector is the fourth largest sector in the economy

There is a huge growth potential for all the FMCG companies.

As the per capita consumption of almost all products in thecountry is amongst the lowest in the world.

Again the demand or prospect could be increased further if these

companies can change the consumer's mindset and offer new

generation products.

Earlier, Indian consumers were using non-branded apparel, but

today, clothes of different brands are available and the same

consumers are willing to pay more for branded quality clothes.

It is currently growing at double digit growth rate and is expected

to maintain a high growth rate.

FMCG Brief FMCG Brief SectorialSectorial AnalysisAnalysis



GeneratingGenerating EmploymentEmployment..

II wantwant toto seesee myself myself--

AsAs aa MarketingMarketing AnalystAnalyst

Contribution in the EconomyContribution in the Economy



THE TOP 10 COMPANIES

INFMC

GSECTOR



CONCLUSION

Parle is largest selling biscuits .

It is best in its quality.

It has reasonable price .

For all these Parle took no. 1 brand place inthe world.

Parle Company Presentation- By Raj

Documents

Transcript of Parle Company Presentation- By Raj