Onopia - Quels Outils pour un Business Model Innovant

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Transcript of Onopia - Quels Outils pour un Business Model Innovant

  • WEBINAIRE

    Peter Keates - CEO Onopia Mail : peter.keates@onopia.com Twitter : @peterkeates

    BUSINESS MODEL INNOVANT ?QUELS OUTILS POUR UN

    mailto:peter.keates@onopia.com

  • Pour regarder lenregistrement vido du webinaire rendez-vous sur

    bigidea.onopia.com

    http://bigidea.onopia.com/webinaire-business-model-creativite/

  • INNOVATION PRODUITS & SERVICESBUSINESS MODELEXPERIENCE CLIENT

  • Innovation Business Models Value Proposition Exprience Client Etude des besoins

    clients Design Thinking

    www.onopia.com

    http://www.onopia.com

  • Business Model Canvas en bref Exemples de Business Models Outils complmentaires au BMC Concurrence (Courbe BOS) Crativit et divergence SCAMPER

    www.onopia.com

    SOMMAIRE

    http://www.onopia.com

  • Ce qui influence lentreprise et son Business Model

    Business Model de lentreprise ClientsFournisseurs

    Contraintes rglementaires

    Concurrents / Produits de substitution

    Tendances

  • Ce qui influence lentreprise et son Business Model

    Business Model de lentreprise ClientsFournisseurs

    Contraintes rglementaires

    Concurrents / Produits de substitution

    Tendances

  • Ce qui influence lentreprise et son Business Model

    Business Model de lentreprise ClientsFournisseurs

    Contraintes rglementaires

    Concurrents / Produits de substitution

    Tendances

  • Ce qui influence lentreprise et son Business Model

    Business Model de lentreprise ClientsFournisseurs

    Contraintes rglementaires

    Concurrents / Produits de substitution

    Tendances

  • Rappel sur le Business Model Canvas

  • Un modle conomique (ou business model) dcrit les principes selon lesquels une organisation cre, dlivre et capture de la valeur.

    Dfinition

    Business Model

  • 9 blocs pour dcrire lconomie dune entreprise

    qui couvrent les 4 grandes dimensions dune entreprise : clients, offre, infrastructure et viabilit financire

    Business Model Canvas

  • Thse dAlexander Osterwalder en 2004 (Business model ontology)

    Ouvrage collectif et collaboratif : 470 co-auteurs

    Dmarche innovante :

    Tarif pour participer : de 24$ 243 $

    Editeur : theHUB

    Lorigine du Business Model Canvas

  • Thse dAlexander Osterwalder en 2004 (Business model ontology)

    Ouvrage collectif et collaboratif : 470 co-auteurs

    Dmarche innovante :

    Tarif pour participer : de 24$ 243 $

    Editeur : theHUB

    +1.000.000 livres vendus !

    Lorigine du Business Model Canvas

  • Le Business Model Canvas

    Un langage pour dcrire, visualiser, valuer et transformer les Business Models

    Source : Livre Business Model Nouvelle Gnration - Alexander Osterwalder & Yves Pigneur

  • What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    For whom are we creating value?Who are our most important customers?

    What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

    What value do we deliver to the customer?Which one of our customers problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

    What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

    Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

    What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

    Day Month Year

    No.

    This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

    or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

    Le Business Model Canvas

  • Des post-it pour dcrire son Business Model

  • Illustrations de lutilisation du Business Model Canvas

    avec diffrentsBusiness Models

  • La place de march pour crateurs Franais

    Le Business Model de A Little Market

  • A Little Market a t fonde en 2009 par Nicolas Cohen, Nicolas dAudiffret et Loic Duvernay

  • ALittleMarket.com et ALittleMercerie.com sont des places de

    march permettant aux crateurs et artisans Franais de vendre facilement

    leurs produits sur internet.

    Concept

    http://ALittleMarket.comhttp://ALittleMercerie.com

  • Proposition de Valeur Pour le crateur/

    vendeur

  • Gain Creators

    Pain Relievers Pains

    Gains

    Products& Services

    CustomerJob(s)

    Value Proposition Customer Segment

    copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer

    The Value Proposition Canvas

    strategyzer.comValue Proposition Canvas StrategyzerEtude de la Proposition de Valeur Onopia / Placesquare SAS

    Proposition de valeur

    Artisan / Crateur

  • Gain Creators

    Pain Relievers Pains

    Gains

    Products& Services

    CustomerJob(s)

    Value Proposition Customer Segment

    copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer

    The Value Proposition Canvas

    strategyzer.comValue Proposition Canvas StrategyzerEtude de la Proposition de Valeur Onopia / Placesquare SAS

    Proposition de valeur

    Artisan / Crateur

    Vendre mes produits sur

    internet

  • Gain Creators

    Pain Relievers Pains

    Gains

    Products& Services

    CustomerJob(s)

    Value Proposition Customer Segment

    copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer

    The Value Proposition Canvas

    strategyzer.comValue Proposition Canvas StrategyzerEtude de la Proposition de Valeur Onopia / Placesquare SAS

    Proposition de valeur

    Artisan / Crateur

    Crer un site web cest compliqu

    Vendre mes produits sur

    internet

  • Gain Creators

    Pain Relievers Pains

    Gains

    Products& Services

    CustomerJob(s)

    Value Proposition Customer Segment

    copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer

    The Value Proposition Canvas

    strategyzer.comValue Proposition Canvas StrategyzerEtude de la Proposition de Valeur Onopia / Placesquare SAS

    Proposition de valeur

    Artisan / Crateur

    Comment crer sa boutique de vente

    en ligne ?

    Crer un site web cest compliqu

    Vendre mes produits sur

    internet

  • Gain Creators

    Pain Relievers Pains

    Gains

    Products& Services

    CustomerJob(s)

    Value Proposition Customer Segment

    copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer

    The Value Proposition Canvas

    strategyzer.comValue Proposition Canvas StrategyzerEtude de la Proposition de Valeur Onopia / Placesquare SAS

    Proposition de valeur

    Artisan / Crateur

    Comment crer sa boutique de vente

    en ligne ?

    Crer un site web cest compliqu

    Vendre mes produits sur

    internet

    Un site web cest cher !

  • Gain Creators

    Pain Relievers Pains

    Gains

    Products& Services

    CustomerJob(s)

    Value Proposition Customer Segment

    copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer

    The Value Proposition Canvas

    strategyzer.comValue Proposition Canvas StrategyzerEtude de la Proposition de Valeur Onopia / Placesquare SAS

    Proposition de valeur

    Artisan / Crateur

    Comment crer sa boutique de vente

    en ligne ?

    Crer un site web cest compliqu

    Vendre mes produits sur

    internet

    Un site web cest cher !

    Je suis tout seul

  • Gain Creators

    Pain Relievers Pains

    Gains

    Products& Services

    CustomerJob(s)

    Value Proposition Customer Segment

    copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer

    The Value Proposition Canvas

    strategyzer.comValue Proposition Canvas StrategyzerEtude de la Proposition de Valeur Onopia / Placesquare SAS

    Proposition de valeur

    Artisan / Crateur

    Comment crer sa boutique de vente

    en ligne ?

    Crer un site web cest compliqu

    Mettre mes produits sur des places de march gnralistes nest pas valorisant

    Vendre mes produits sur

    internet

    Un site web cest cher !

    Je suis tout seul

  • Gain Creators

    Pain Relievers Pains

    Gains

    Products& Services

    CustomerJob(s)

    Value Proposition Customer Segment

    copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer

    The Value Proposition Canvas

    strategyzer.comValue Proposition Canvas StrategyzerEtude de la Proposition de Va