Dimitri Blomme, Tapptic

Mardi 27 octobre

Nouvelles technologies : autant d’opportunités pour se rapprocher de ses usagers et clients.

Liege Creative, en partenariat avec :

The

MOBILE MIND SHIFT

@Tapptic @DimTapptic

MOBILE HAS REPROGRAMMED YOUR CUSTOMER’S BRAINS …

TODAY, THE FIRST REFLEX PEOPLE HAVE WHEN THEY LOOK FOR SOMETHING IS TO USE THEIR SMARTPHONE !

THAT’S WHAT WE CALL MOBILE MOMENTS

ACCELERATION !!

THEY SPEND 177 MINUTES / DAY ON

THEIR SMARTPHONES

MORE THAN 100 SESSIONS LONGER THAN 1 MINUTE ON

THEIR PHONE PER DAY

68% SAY THEY CHECK THEIR PHONE WITHIN 15 MINUTES AFTER WAKING

UP IN THE MORNING.

MOORE’S LAW

THE IOT

THE SINGULARITY IS NEARER THAN WE MIGHT THINK

TECHNOLOGIE ADOPTION VS BIG BANG DISRUPTION

IOT: WHAT IS THE VALUE AT STAKE?

USER EXPECTATION

WHAT ABOUT YOU ?

WHO DO YOU FEAR MOST?

AN ENTREPRENEUR !

Price Location

Information

INSTITUTIONS CUSTOMERS

Technology

THE BALANCE IS CHANGING

Processes

Systems

Products

MOBILE MIND SHIFT RECONSTRUCTION

New mobile experiences

Personalization

Data management

New opportunities

Dynamic & customized Apps

ASSESSMENT

HOW TO SHIFT ?

?

CAN WE ALTER MARTEC’S LAW?

IDEA STRATEGY

ANALYZE results to monitor performance and

optimize outcomes

IDENTIFY the mobile moments and context

DESIGN the mobile engagement

ENGINEER your platforms, processes,

and people for mobile

Start small with a platform

to extend

Locate nearest storeGet directions

Check card balanceReload card

Check for reward optionsBrowse message centerDownload « Pick of the week »

Redeem rewardScan to pay

Watch latest colored star filling the reward cup

Send eGift to a friendAdd a trip

-10 minutes

Outside a Starbucks

Standing in line

At the register

+ 10 minutes

YOUR CUSTOMERS ARE READY…

… ARE YOU?

GOOGLE RESEARCHES

YOU SAID ADDICTIVE ?

worldwide say they couldn’t go a single day without their mobile device in their hand

84%http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811

ANXIETY

30%http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811

admit they actually get “anxious” when they don’t have their phone on them

APPS

http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811

82% of those who responded said there are critical apps they can’t go without — not even for one day

WATER OR SMARTPHONE ?

http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811

85% said they would rather go without water than their mobile

apps

GOOGLE STRATEGY

GOOGLE STRATEGY

GOOGLE STRATEGY

GOOGLE STRATEGY

@Tapptic / @DimTapptic