SUP YogaSunny Pache’s Surf and Sport

Introduction • Sunny Pache's is seeking to tap into new markets and

expand its services. SUP yoga is becoming more popular. With yoga studios around the world offering opportunities for clients to participate in this new trend, our company could greatly benefit. I believe the introduction of SUP yoga to our services would prove to be popular, as well as a new source of revenue.

What is Sup Yoga?• SUP Yoga is the combination of traditional yoga and

stand up paddle boards. This offers a unique experience for the users allowing them to engage in a nature based yoga experience on the water while pushing their yoga boundaries.

• SUP stands for stand up paddleboard.o Larger in width and heighto Offers more stabilityo Used with a paddle

• The origins and the beginning of SUP yoga are unclear, however, SUP boards have been used for thousands of years as a mode of transportation by multiple cultures. The boards were made out of available natural materials including various types of wood and grass (Cerami).

Benefits • For Clients

o Amazing for your healtho Advanced core strengtho Learn to appreciate natureo It’s a great way to bondo Anyone can do it

• For Our Business/Opportunities o Increased revenueo New clientso According to the 2015 A Special Report On PaddleSports, since

2010 the amount of users has increase from 1.1 million to 2.8 million within the United States (The Outdoor Foundation).

o According to the Yoga Journal and Yoga Alliance article, since 2012 the amount of individuals practicing yoga has increased from 20.4 million to 36 million (Alliance, Yoga).

Threats • Competition

o Cinnamon Rainbows Surf Coo SUP Yo Boston

• Injury o Injury prone activity o The American Canoe Association provides insurance for

instructors and participants, as long as the instructor is ACA certified and is teaching their curriculum (americancanoe).

What We Need• Certifications

o Currently certified ACA Level 1: Introduction to SUP Instructor (or higher)

o Have properly reported to the ACA National Office, two (2) SUP skills courses

o Hold a 200hr Yoga Instructor cert from an authorized provider recognized

• SUP Boardso Boga Boards o Naish Boardso Red Paddle Coo Starboardo Bic

Conclusion • After reviewing the benefits and possible threats of entering

the market of SUP yoga, there is enough supporting evidence that this would be a beneficial to Sunny Pache's Surf and Sport. With this many surfers and yogis living within the United State the market appears to be sustainable and shows room for growth. This will allow for Sunny Pache's clientele base to grow and bring in a new demographic of customers.

Works Cited

• "ACA | Canoe - Kayak - SUP - Raft - Rescue." ACA | Canoe - Kayak - SUP - Raft - Rescue. N.p., n.d. Web. 08 Nov. 2016.

• Cerami, Mary. "The Origins of SUP Yoga - Windward Boardshop." Windward Boardshop. N.p., 21 June 2013. Web. 08 Oct. 2016.

• Alliance, Yoga. "2016 Yoga in America Study Conducted by Yoga Journal and Yoga Alliance Reveals Growth and Benefits of the Practice." 2016 Yoga in America Study Conducted by Yoga Journal and Yoga Alliance Reveals Growth and Benefits.

• "2015 A Special Report On PaddleSports." The Outdoor Foundation || Research || Participation || 2015 Special Report on Paddlesports. N.p., n.d. Web. 15 Oct. 2016.

• Https://www.pelicanshops.com/files/images/13-watersports/sup/bic/bic-sup-logo-130.gif .