MF design portfolio

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[email protected] +61 421 378 963 Product Design Engineering Graphic Design Photography MATHEW FARRELL

Transcript of MF design portfolio

Page 1: MF design portfolio

[email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

MATHEW FARRELL

Page 2: MF design portfolio

Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

DESIGN WORK

SAMPLES

Page 3: MF design portfolio

Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

I developed a range of waterproof roll top daypacks, building on the initial work of Andy Milne for Sea to Summit. The brief was for a range of fully featured yet clean daypacks built around a dry bag chassis.

There are three bags which have different uses and feature whilst conforming to the same family function and aesthetic. These bags use my aluminium buckles. I later expanded the range to include several paddle board deck bags and duffle bags.

The bags incorporate welded and sewn technologies, thermo-moulding, TPU lamination and soft-goods waterproofing techniques.

420D Drypack Range

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

I created a family of aluminium buckles for Sea to Summit that could replace all of the moulded plastic buckles on a pack.The brief was to improve on the strength and durability of existing buckles without diminishing performance or adding significant cost. The range is now used on several packs, bags and gaiters.

Design challenges were creating geometry to allow tight hold and smooth adjustment at particular angles without excessively wearing the webbing. This had to be done with a minimum of manufacturing processes. Design geometry and finishing processes were critical.

Aluminium Buckle Family

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

Sleeping mats are the largest project ever undertaken by Sea to Summit. I have been involved in the project since its inception, help-ing to devise a unique solution to sleeping mat suspension; unique insulation methods; multifunction valves; testing methodology for thermal resistivity; and creating promotion material—I created all of the photography, copy, video production and promotional material for these sleeping mats and associated accessories.

Sleeping Mat Range

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

I collaborated with Sea to Summit’s design team to create several light and compact hand operated pump solutions for their sleeping mat range. For the Jetstream I designed the unique one-way fabric valve for fast, seamless operation. The Jetstream was built to dock with the three-in-one valve I came up with for inflatable sleeping mats and pillows

Design challenges were minimising the footprint of existing valves, creating simple one-way valves that didn’t appreciably hinder air-flow, keeping part numbers, tooling complexity and cost to a mini-mum.

Jetstream Pump Sack

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

Sea to Summit have recently added collapsible silicon kettles and cooking pots to their product range. Collapsible walled pots have unique design challenges, such as mounting handles, rigidity for fit-ting lids and stability when pouring.

I devised several solutions for handles and rigidity, as well as de-signing a new injection moulding method to suspend materials at a specific depth inside the silicon.

X-Series

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

I collaborated with the rest of Sea to Summit’s design team on the expansion and updating of their fledgling sleeping bag range. My key involvement includes: Shell material development; Sourcing and testing water-resistant down and alternatives; Design and development of the Spark family of sleeping bags - some of the world’s lightest sleeping bags; Thermal mapping for optimal warmth and weight distribution; Creating all of the recent photography, copy and promotional mate-rial for these sleeping bags and accessories.

Sleeping Bag Range

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

Hollow Wood Surfboards

I design and build hollow wood surfboards, assembly kits and courses. The brief was to create surfboards that have a vastly longer life-span and a much smaller environmental footprint than typical foam and glass surfboards. The resultant surfboards use 100% recy-cled timbers and a reduced amount of epoxy and fibreglass.

The original product intent was to produce and sell surfboards, though the overwhelming market demand has been for instructional courses and assembly kits.

My surfboard products are marketed under the brand Flowstate Surfboards: surfboards.flowstate.com.au

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

Escapist Tarp System

I designed an ultra-light tarp and accompanying system compo-nents for Sea to Summit. The range includes two differently sized tarps, two insect proof mesh inner tents and groundsheet.

The range was designed to continue Sea to Summit’s story with their Specialist shelter system. Thinking further ahead, I shaped the Es-capist system to tie the broader Sea to Summit product range into a coherent family. This family concept groups packs, shelters, sleep-ing bags and storage gear together.

I had to design a low cost, low bulk solution for the attachment points, ensuring the ultra-light fabric could distribute the high forces placed on it. Due to fabric manufacturing difficulties I had to re-search and educate the company on alternate thermoplastic polyu-rethane laminating chemistries.

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

The stand up paddle board market is growing at a rapid rate. I de-veloped a range of products to cater to this relatively new market while still appealing to an existing customer base. This range in-cludes three models of neoprene booties.

The brief was to create a small range of booties which will be equally suitable for kayaking, surfing and stand up paddle boarding. There was a tight price-point constraint on this range. The design had to create as little tooling as possible, reusing lasts and moulds where feasible. To surmount limitations with the factory’s machines, I had to devise a new method of joining and rubber-coating Velcro straps.

Neoprene Boots Range

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

The Drylite Towel had been a high selling product for Sea to Summit, but sales started waning in the face of similar products from competitors.As a product refresh I created a storage pouch and accompanying pack-aging for the Drylite Towel as well changing the towel to incorporate an antimicrobial treatment.

Design challenges were researching various antimicrobial treatments and their environmental and legal implications; devising a pouch and pack-aging system which would align with the current company brand identity whilst still fitting with the existing legacy towel range; doing this within a very tight unit cost increase.

Drylite Towel, Pouch and Packaging

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

Location Photography

I produce, direct and shoot location stills and video for advertising, corporate and editorial clients. Much of this work is for full marketing campaigns (adverts, catalogues, trade shows, packaging). These shoots are both staged and natural. Often they are in remote, difficult to access areas, though I also do a lot of creative work to get the most out of nearby locations.

I work as DP and other camera department roles on short and feature length films.

My photography work is marketed under the brand Flowstate Photography: photography.flowstate.com.au

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

As with my location photography, my studio work is typically produc-ing full marketing packages and productions for advertising, cor-porate and editorial clients. This often includes shooting catalogue product images and video, portraiture, synthesising location lifestyle images, interviews and chroma-key work.

I shoot live broadcast multi-cam studio television.

I do photo manipulation and compositing work. This includes image correction and retouching, catalogue colour matching and colour changing, and compositing various elements to create the desired image.

Studio Photography

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

All Clear First bottle with integrated UV water purifier

Groove 500ml Fresh filtered water on-the-go

Groove Stainless Steel 600ml

EddyGlass700ml

EddyStainless Steel 700ml

Performance650 ml

Big Chill Podium750ml

Eddy 500ml | 750ml | 1L

EddyKids400ml

EddyInsulated 600ml

Podium700ml

Podium Chill600ml

HOWEVER YOU HYDRATE, WE’VE GOT YOUR BAKAlways BPA-Free and always a better alternative to disposables seatosummit.com

I have created the packaging and marketing material for most of the products I and others have created at Sea to Summit and several of Camelbak’s recent display stands and ad campaigns. This encom-passes the complete packaging design process, and is often intrin-sically connected to the design of the product itself.

Considerations include visual and tactile presentation, consistency of a product line whilst adapting styles, fitting solutions, copy writ-ing, copy editing, photography, die line or tooling creation, materials specification, graphic design and press-ready output. I put a big emphasis on cradle-to-grave design.

Packaging and Presentation

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Mathew [email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

The innovation of the Travelling Light range is not just the use of technical ultra-light materials, but the

shapes and designs that fit the contours of modern soft sided luggage including carry-on, rolling duffle

bags and backpacks. Packing becomes easier, passing security is faster and everything is easy to find at your

destination.

PackagingThe Travelling Light range is easily identified by its packaging. We redesigned it so that customers could see,

touch and test our products. The best way we can impress our users in-store is to attract them with our new

colours and engage them with our high quality materials and construction. The tactile aspect of a product

can be the most compelling in the retail environment. The packaging range has a fresh, clean, unified look

reflecting the lightweight and functional nature of the products.The new header is made from polypropylene with partly recycled content. Production and recycling of PP

uses far less energy and water, is less polluting and can be more successfully recycled than paper. As we

strive to reduce the environmental impact of the Travelling Light range we have also halved the material

consumption from the previous packaging.

ColoursThere are four new colour schemes for the new range, creating a brighter and more colourful personality

as well as a black and grey option for a more subdued, professional look. The two-tone colour schemes all

use grey trim, complemented by lime, blue, berry, or black. The bright new colours will attract customer

attention and help communicate the lightweight feel. Many fabric panels that were previously black or grey

trim panels have been swapped to colour panels to highlight the vibrant shades.Please note that while the majority of the colours have switched over, there are still a couple of products

that continue to use black (instead of grey) as the trim colour for construction and aesthetic purposes.

Ultra-SilTravelling Light is an ultra-lightweight and stylish solution to luggage organisation. In fact 80% or the

products in the line weigh less than 85 grams. This is achieved by using our premium Ultra-Sil ripstop fabric

as the core material for the designs. The range weighs significantly less than any other similar competing

products. Ultra-Sil is woven from high tenacity Cordura yarn renowned for its resistance to abrasions, tears

and scuffs. The Cordura yarn is made from Nylon which has exceptional strength to weight ratio. Most of

the Ultra-Sil in the Travelling Light range is Sil/PU. The outer surface of Sil/PU is impregnated with silicone for

water shedding, easy packing, and a degree of self-healing punctures. The internal face of Sil/PU has a layer

of polyurethane which greatly increases its water resistance.It is this remarkable fabric that allows us to design travel products lighter than our competitors without

compromising strength, durability or performance.

New ProductsIn conjunction with the new look for the range, we are introducing some new products:

Stuff Sack SetThe set comes with a range of three stuff sacks designed as versatile all-purpose bags. Their relatively small

size allows compartmentalisation within your baggage. They are perfect for separating clothes, food or

gadgets, particularly in carry-on luggage and backpacks. Made from Ultra-Sil they are strong, water resistant,

and have a slippery outer finish for sliding into gaps in your bag. They can be anchored to your body,

luggage or ride with the webbing loop.Padded Soft CellPadded soft cells are great for electronics and other delicate items that need a little more protection in your

pack. High density die cut EVA encased in Ultra-Sil fabric provides good cushioning in a robust and light

weight packing cell. They come with durable zips, Hypalon grab tags and a large lid for easy access. This is

effective protection for your gadgets and they weigh only 43g (small) and 63g (large).

Travelling LightCompact & Lightweight organisation • Tacticle packaging • Attractive colour range

Lime BlackBerry Blue

New tactile packaging

Broad range of styles and solutions

Designed to fit modern luggage

Ultra light fabrics and bright colours

I contribute copy writing, editing, proofing, articles and other work for magazines, catalogues and advertising material, both as staff and a general contributor.

I created the technical data sheets for all Sea to Summit products. These data sheets are used as training tools for sales reps and shop staff, as well as marketing material for end consumers.

Wordsmithing

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[email protected]+61 421 378 963Product Design Engineering Graphic Design Photography

MATHEW FARRELL