L’identité numérique : un atout incontournable pour construire une relation client

© 2016 ForgeRock. All rights reserved.

L’identité numérique : un atout incontournable pour construire une relation client Leonard Moustacchis – 10 Mars 2016 – roomn

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ForgeRock is the leading provider of an Identity Platform helping

customers during their journey into digital transformation


Digital Identity

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Digital Identity

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If I could embed a locator chip in my child right now, I know I would do that. Some people call that Big Brother; I call it being a father.

- Scott McNealy

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User Identity


Iden%ty—TheNewPerimeter!Usersareaccessingtheirapplica/onsanddatafromanywhere,any/me,withamyriadofdeviceswhichcreatestheneedforthatextra"iden/tylayer”

–Oppenheimer,RSAConferenceTakeaways2015


Life Insurance Identity Attributes

Home Insurance Identity Attributes

Auto Insurance Identity Attributes

Boat Insurance Identity Attributes

Daniel’s identity data lives across many BUs within an organization

Flood Insurance Identity Attributes

Earthquake Insurance Identity Attributes

One Customer Single Identity Profile FOR Customer Engagement


Domain 1

Domain 2

Domain 3

Prospect

Identity Attributes

Identity Fuels CRM Intelligence

Identity Fuels Marketing & Sales Enrich The Sales Funnel with Identity Data


User Phone

Tablet

Laptop Home

Auto

Health

Smart City

Multi-Channel Engagement Enable New Channels for Engagement


Car Seat

Mirror Temperature

Daniel’s Identity Preferences

The Cloud Daniel’s Car

Personalized Car

Steering Wheel Music

Personalization Create Sticky Offerings that Foster Customer Loyalty


Daniel

Mobile Alarm

Car

Door

Oven

TV

Lights Kayo Taro

Evolving Relationships Managing Constantly Changing Connections


Reg Code: 63456

Register Me The Cloud

User

User Experience Identity Drives Customer’s First Experience


Come as you are ! •  Social login

•  Mobile login •  Adaptive login •  Adaptive Authorization •  Continuous security •  Smooth Self service


View my Health Data

Edit my Health Data

Download my Health Data

[email protected] Share

The Cloud

Daniel’s Privacy Controls

Daniel’s Wearable

Privacy & Consent Offer Privacy as a Differentiating Feature!


Trust

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© 2016 ForgeRock. All rights reserved. Whitehall IDM 2015 - 16 Building Consumer Trust: protecting personal data in the consumer products industry, Deloitte University Press, 2014

80% of consumers are more likely to

purchases from consumer product companies that they believe protect

their personal information

72% avoid purchasing brands from

consumer product companies that they believe do not protect their

personal information


Share

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The Digital Transformation

The world is changing. We are moving from the era of the Internet age into the participation age, where everyone is on the Internet and everyone is a publisher, an editor.

- Scott McNealy

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Businesses and governments need the UMA standard to deliver Consent 2.0 successfully


What does UMA do for me? UMA extends authorization of share or don’t share and includes fine-grained controls

UMA – Fine-Grained Controls UMA – Watch Controls


Demo: https://www.youtube.com/watch?v=4nZ5DvCFp8U


ForgeRock helps you deliver customer consent and delegation

capabilities for successful digital transformation in a

privacy-sensitive world


Where to Follow us: https://twitter.com/ForgeRock

http://www.linkedin.com/company/forgerock

https://www.youtube.com/user/ForgeRock

https://vimeo.com/forgerock

http://forgerock.com/resources/

L’identité numérique : un atout incontournable pour construire une relation client

Presentations & Public Speaking

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