LEARN FROM THE BEST web brochure.pdf · Benedetto Cotrugli was born in Dubrovnik, Croatia in 1416....

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WELCOME NOTE 4

BENEDETTO COTRUGLI 6

MISSION, VISION, VALUES8

LEADING PARTNERS 10

LEADING PROFESSORS 12

LEADING PEOPLE 14

LEADING PROGRAMS 20

MBA 22

EXECUTIVE MBA 24

CHIEF EXECUTIVE MBA 26

MODULES 28

CEMBA EXCLUSIVE MODULES 38

TEAM PROJECT 40

INDIVIDUAL PROJECT 42

RESULTS 44

JOIN THE COTRUGLI CLUB 46

ADMISSION CRITERIA 48

WELCOME NOTE

CONTENTS

4 COTRUGLI BUSINESS SCHOOL

James A.Cusumano PhDCotrugli President

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Jaames A.A.AA CCCC


WELCOME NOTE

“Inspired by creative spirit, driven by endless entrepreneurial energy, and enabled by a capitalist economy, over the last 150 years, business leaders have created the Industrial Society, then the Information Society, and now, the Knowledge Society.

For us at Cotrugli knowledge is information transformed by human wisdom. By any measure, this progression of transitions has been an incredible jour-ney of growth and innovation within the business community.However, the 21st century has launched a spectrum of global challenges unlike any humankind has faced since our first ancestors appeared on this magnificent planet. Many of these challenges are a consequence of our “growth” and “progress” over the last century.

They include complex issues in areas such as energy, the environment, cli-mate change, poverty, and healthcare. Every one of these issues will change the way we do business as we build our future. Companies now require a new kind of leader—one who is holistically trained and in tune with the pa-rameters that affect these issues because they are increasingly connected to business performance as well as the welfare of society.

Holistic educational strategies that stress a balance of body, mind and spirit are critical in training leaders and entrepreneurs for this “brave new world.” Cotrugli is a world leader in developing such strategies and inculcating them into its curriculum. We are committed to further this development at the lead-ing edge, so that our graduates can address these great challenges and create a better future for both business and society.”

James A.Cusumano PhDCotrugli President

COTRUGLI BUSINESS SCHOOL 5

“Inspired by creative spirit, driven by endless entrepreneurial energy, and enabled by a capitalist economy, over the last 150 years, business leaders have created the Industrial Society, then the Information Society, and now, the Knowledge Society.

For us at COTRUGLI, knowledge is information transformed by human wis-dom. By any measure, this progression of transitions has been an incredible journey of growth and innovation within the business community.However, the 21st century has launched a spectrum of global challenges unlike any humankind has faced since our first ancestors appeared on this magnificent planet. Many of these challenges are a consequence of our “growth” and “progress” over the last century.

They include complex issues in areas such as energy, the environment, cli-mate change, poverty, and healthcare. Every one of these issues will change the way we do business as we build our future. Companies now require a new kind of leader—one who is holistically trained and in tune with the pa-rameters that affect these issues because they are increasingly connected to business performance as well as the welfare of society.

Holistic educational strategies that stress a balance of body, mind and spirit are critical in training leaders and entrepreneurs for this “brave new world.” COTRUGLI is a world leader in developing such strategies and inculcating them into its curriculum. We are committed to further this development at the leading edge, so that our graduates can address these great challenges and create a better future for both business and society.”

Cotrugli PresidentJames A. Cusumano PhD


DUBROVNIK


BENEDETTO COTRUGLI

To highlight our understanding of importance of innovation in today’s changing world but keep the traditional values, our school is named after a man who wrote on this subject over 500 years ago.

Benedetto Cotrugli was born in Dubrovnik, Croatia in 1416. He was a merchant by profession, a humanist by education, a scientist by vocation and a diplomat by invitation. His book, The Art of Trade, written in 1458, is credited with being the first to describe the principles and methods of Double Entry Bookkeeping. More important for our story, he also described principles of personal development and the importance of ethics in busi-ness. Principles which remain very much alive today.


MISSION, VISION, VALUES


OUR MISSION:

We are committed to developing high quality, ethical managers and leaders who are capable of meeting the challenges of complexity and constant change and of making a positive contribution to their organisations and society

OUR VISION:

To be recognized internationally as a centre of excellence for business within emerging markets and as the leading Business School in South East Europe

OUR CORE VALUES:

• INTEGRITY - high standards of ethics in our teaching, research,

and relationships with the Business Community • EXCELLENCE – in everything we do • RELEVANCE – teaching and research that is relevant and

meets the challenges facing students, organizations and localcommunities

• TEAMWORK AND COOPERATION – between students, staff

and our Business Partners • DIVERSITY – we recognize and value the contribution of every-

individual • CONTINUAL LEARNING – preparing students and staff to meet

the challenge of lifelong learning • COMMUNITY SERVICE – serving the needs of local communities


David Norton PhDBalanced Scorecard co-founder


LEADING PARTNERS

COTRUGLI Business School’s excellence is aided through a partnership with its founder, the World Business Academy.

World Business Academy is an international network of business leaders collectively creating resources required for individuals to be more effective, efficient, and responsible in commerce, society and personal lives.

The World Business Academy delves into topics of concern for business of today and tomorrow: Corporate Governance, new models for Profitability and Sustainability, Macro-Economic Trends, as well as emerging concerns and opportunities.

Three principles link these themes since business possesses the skills, re-sources and talents to pass a sustainable world to our children. We can do the right thing in the right way and make a profit, and at the same time be socially responsible and ensure sustainability of both natural resources and economic prosperity.

World Business Academy fellows are among the finest experts in the world in their fields. Fellows of World Business Academy are eminent individuals, such as Peter Senge, Dee Hock, Warren Bennis, Stephen Covey, Deepak Chopra, Fritjof Capra, Harlan Cleveland, David Cooperrider, Daniel Gole-man, Dipak Jain, Margaret Whetley and Diana Whitney

WWW.WORLDBUSINESS.ORG



LEADING PROFESORS

COTRUGLI BUSINESS SCHOOL 13 COTRUGLI BUSINESS SCHOOL 13

COTRUGLI Business School professors come from the world’s leading Business Schools and institutions such as; ESCP-EAP, INCAE, Kellogg, MIT, World Business Academy, XIME. Many of them happen to be the pioneers of innovative business models of the 21st century. In addition to superior teaching and mentoring, these accomplished professionals simultaneously work as consultants for companies all over the world, giving them experi-ence and valuable insight into the world of business today.

Efficient management is a talent for transformation. It is the ability to bring out the best in others for the greater good of all. Leadership demands more than the ability to motivate people and to focus their attention on a task. It requires the capacity to reason rigorously to help define a problem and ac-curately determine the response. As a profession, management is uniquely placed since it is driven by ideas. As a consequence, managers are on a continual quest for new ideas, new interpretations, and new corporate cures. Our objective at the COTRUGLI Business School is to put ideas into practice, to educate for entrepreneurship and find ways to distinguish be-tween an idea and an opportunity, to assess the real potential of an oppor-tunity, and to understand how to structure and shape opportunities.

Our participants come from different professional backgrounds. At COTRUGLI,some of the finest managers, IT experts, engineers, doctors, consultants and bankers, assemble to provide a stimulating and challenging program, build motivation, new skills and business tools that can be applicable immediately. Instead of teaching ready made formulas, our innovative programs enable participants to create their own solutions.

STATEMENTS OF PARTICIPANTS:

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rd Executive MBA program at Cotrugli Business School augment-ed my knowledge base, brought me new contacts throughout

four countries and new experience. Cotrugli has shown me that doing business responsibly is an excellence, and enjoying that

responsibility is freedom.


LEADING PEOPLE

My business responsibilities have grown, so have my obligations towards the people who are aff ected by my

actions. It was with this in mind that I wanted to ensure that I am prepared for all that may lie ahead in my ca-reer. I see the EMBA as the best means of fulfi lling these obligations – both to myself and to the people who work

with me.”

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Th e atmosphere and my team members simply get the best of me.


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such a positive impact on the members. No only does it bring out the best of attendees, it exceeds all

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“I am happy I joined COTRUGLI. Th e team work, wealth of knowledge and business experience

of faculty and colleagues makes us grow both as managers and as people.”


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management of my business. Superb faculty, diverse business cases and smart colleagues provide the best

environment for creative thinking.

“Who are you? Why are you here? What are your beliefs?” A lot of questions were passing through my

mind, but after I joined the Cotrugli’s Executive MBA, I decided what I wanted: to make changes in

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High standards in organization, programs, inter-national professors and students make Cotrugli

Business School diff erent from other business stud-ies in the region.

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I am extremely satisfi ed with modules at the Cotrugli Business School. Th is kind of program creates diff erent kind of people and shapes their

profi les completely. A diff erent manager “steps out in the world” after completing this program, the

one who is willing to create new things and make new decisions, not the one who is just repeating

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LEADING PROGRAMS

COTRUGLI MBA programs are not only an investment in knowledge, infor-mation and networks, nor are they just an investment in career advance-ment. Our MBA programs inspire participants to adopt an entrepreneurial approach that will drive and deliver innovative products and services. Such programs inspire our participants to develop both professionally and per-sonally, and offer them an enhanced life.

Our programs are designed to provide a balance between organizational and personal development. The reason why personal development is a part of our programs lies in the fact that managers bring who they are to the workplace, and who they are, as well as how they are, gives character to all their actions, and influences people that surround them.

KEY ELEMENTS OF OUR MBA PROGRAMS

• Leading Professors • Leading Participants • Exceptional networking • Tools applicable next day at work • Minimum absence from work


Cotrugli Business School has an excellent EMBA program presented by top lecturers from all over

the world. Th e program provides basis for swim-ming in the international business waters.

Most importantly, modules are interdisciplin-ary and networking opportunities go outside

borders.

VALENTIN VIÈIÆLjubljana Subsidiary Manager

NLB InterFinanz AG Zurich


MBA

The curriculum for the MBA Program has been created to meet the needs of junior and middle-managers. Some 70 percent of the curriculum is de-signed to cover a broad range of functional areas in order to sharpen general managerial skills. The remaining 30 percent of the curriculum is designed to enhance each participant’s interpersonal skills in order to help them become effective managers and team players.Unique ‘blended -learning’ formula ensures minimum absence from work since contact modules take place over eight separate weeks in several Eu-ropean locations.

Involvement of several participants from each organization is strongly en-couraged. When these participants return to their organization, sharing of a common knowledge base and a network they have created at COTRUGLI, will place them in a better position to generate and implement new ideas that can truly make a difference.

THE PROGRAM’S STRUCTURE IS COMPATIBLE WITH FULL-TIME EMPLOYMENT.

• Modules: 560 contact hours • Team Project • Individual Project • Final Presentation



Executive MBA

The curriculum for the EMBA Program has been created to meet the needs of middle and senior managers. Some 50 percent of the curriculum is de-signed to cover a broad range of functional areas in order to sharpen general management skills. The remaining 50 percent of the curriculum is designed to enhance each participant’s strategic thinking, leadership, and interpersonal skills in order to develop them be more effective leaders and change agents.

This two year program ensures minimum absence from work since most of the modules take place one long weekend a month, usually from Friday to Sunday. Therefore the program’s structure is compatible with full-time employment.

• Modules: 560 contact hours • Team Project • Individual Project • Final Presentation:


“Excellent lecturers. Excellent participants. Excellent networking. I look forward to every

module.”

ANTON MULLERCEO, Marriott Hotel, Pilsner


Chief Executive MBA



The curriculum for the CEMBA Program has been created to meet the needs of senior executive management that are leading their organiza-tions through the challenges of a globally competitive enterprise.

This includes CEO’s and other top executives from all functional areas, who have or will take on ever-increasing responsibilities as the geographic scope of their business expands.

The program is seeking for business and government leaders who are will-ing to learn and debate key issues and solutions with world-class faculty and fellow participants from around the globe.

Senior faculty will assist participants in developing a personally designed curriculum, which includes selected modules from the COTRUGLI Busi-ness School, and other leading business schools across the world, such as INSEAD, INCAE and XIME.

The CEMBA’s organizational framework allows participants to complete the program in two to four years with minimum interruption to work and personal life.

THE PROGRAM’S STRUCTURE:

• Modules • Global segment • Individual Coaching and Mentoring • Individual Projects • Final Presentation


MBA, EMBA and CEMBA programs are structured through modules.

Modules are intensive, but also rewarding interactions between lecturers and program participants. Format of a module depends on the subject being cov-ered, but in general, it provides some or all of the following:

• Exploration of important concepts and their practical application • Discussion and evaluation of key issues and differing viewpoints • Extraction and sharing of relevant experience among the participants • Teamwork – tasks and assignments in typical groups of 5-6 individuals • Development of mutual support, commitment and networks among

participants. • Guest speakers

MANAGERIAL ECONOMICS

The content is designed to prepare participants for more comprehensive modules that follow in the EMBA program. It aims to set an economic apparatus needed to successfully manage a business organization in the 21st century. In addition to basic problems of economic organization and how markets solve these prob-lems, the course examines the role of the Government and the elements of sup-ply and demand. Fundamental macroeconomic concepts (national output and income, saving and investments, fiscal policy, money and the role of the Central


MODULES


Bank) and policies (inflation, debt) are discussed. Participants will study basic statistics and econometrics. In addition, fundamentals of management theory are provided from historical background via scientific management and quan-titative approach to current issues.

BUSINESS RESEARCH METHODS

The module’s objective is to confront participants with an understanding of a research plan and how it depends on information and available resources as well as key considerations to design a feasible research approach. The course provides the ways of planning research, selecting which business method to use and how to select from among public data collection tools. Participants are expected to understand different research techniques like appreciative in-quiry, case study design, focus groups, interview design, setting questionnaires and surveys and analyzing, interpreting and reporting results. Finally, the mod-ule explains the ethical approach to conducting research.

CREATIVITY AND ENTREPRENEURSHIP

During the course of this module, the participants gain perception of the con-cepts and tools that drive the entrepreneurial initiative. In the course of three sections, the participants develop an in depth business plan of a project of their immediate interest. The first section covers the conceptual framework of entrepreneurship through construction of building blocks that will allow the par-

ticipants to master all segments of comprehensive business plan development. In the second section the participants work on the creation of a comprehensive business plan and modification of its creative and entrepreneurial elements, in order to fulfil the criteria necessary to launch a new business venture, new product or implement a new development strategy for an existing business. The final section consists of a presentation of the business plan to a committee comprised of COTRUGLI faculty and Alumni members.

MANAGERIAL DECISION MAKING

The objective of this module is to develop the conceptual knowledge and analytical skills essential for solving complex managerial problems. Through discussion of case studies, most of which involve companies from the par-ticipant’s home countries, the participants will gain experience in identifying problems, setting goals and objectives, generating and evaluating alterna-tive solutions, and committing their organizations to a model of action.

MARKETING MANAGEMENT

The Marketing Management module provides the participants with the op-portunity to comprehend the critical role of marketing in contemporary busi-ness. Marketing concepts enable the partaker to fully understand all ele-ments of a customer focused business. During this module the participants engage in practical exercises based on current business cases as well as on


MODULES

involved individuals existing business situation, working in teams to create innovative and viable marketing strategies..

MANAGERIAL ACCOUNTING

The module includes an overview of financial accounting, a topic which will be addressed once more during the module in finance. Above all, it focuses on cost and management accounting showing how these concepts can be used in order to help the decision-making process. Cost analysis provides key information for decision making. The module will be an introduction to core concepts and vocabulary of cost accounting. It will present the design of a managerial accounting system and at the same time show various (sometimes unintended) dysfunctional consequences of traditional cost accounting logics. The module will show how numbers can help the decision-making process but also stress the need for complementary analysis. Content of the module is based on a mixture of lectures, discussions, exercises, and case studies.

FINANCE

The objective of this module is to provide participants with a survey of basic principles used in financial management. The module introduces partici-pants with specialized tools and techniques, including Time Value of Money, Net Present Value Analysis, Risk and Return, and the effect of Leverage. The further lecturing is focused on the applications of these tools and tech-


niques on entrepreneurial common practice, important issues in corporate finance, including capital budgeting, capital structure policy, cost of capital estimation, financial planning, and simple valuation. Underpinning this en-tire module is the concept of creating value. The content of the module is a combination of formal lectures, case analysis and group discussion.

STRATEGIC MANAGEMENT

The Module will help participants to develop their own personal approach in order to identify and solve strategic problems that managers of today are faced with. Through the use of an overall framework for strategy formula-tion and implementation, as well as strategic thinking (intuition, personal judgment and creativity), the participants will address crucial questions of designing a competitive strategy, creation of new values and learn new game strategies. Content of the module is organized through lectures, case illustration and/or simulation. The participants will structure and analyze a selection of own and other cases within lecture topics.

LEADERSHIP WORKSHOP

This workshop serves as an introduction into the Thought Leadership mod-ule. During the workshop participants will examine their individual leader-ship styles, be given the framework for the 21st century global leadership context, global business challenges and the role of ethics in the present day


MODULES

leadership. The results of the workshop will be carefully analyzed and used for the final, integrative Thought Leadership module.

OPERATIONS MANAGEMENT

The module will include lectures, case discussions/presentations, and exer-cises in order to become familiar with concepts, techniques and practices of operations management in both production and service based organiza-tions. It will enable the participants to create an understanding of strategic relevance of operations management

ADVANCED MANAGEMENT PROGRAM

The objective of this module is to develop the conceptual knowledge and analytic skills essential for solving complex managerial problems and situa-tions. Through the discussion of case studies, from all key areas studied in Year 1 (Marketing, Managerial Accounting, Finance, Strategy and Opera-tions) participants will gain experience in identifying problems, identifying goals and objectives, generating and evaluating alternative solutions, and committing organisations to a course of action.

PERSONAL DEVELOPMENT AND MANAGEMENT

The module’s objective is to give participants the insights, methods and pro-cesses required to manage time effectively. In addition the course will introduce


techniques to understand, manage and prevent stress, build self esteem, de-velop emotional intelligence and control emotional states. It will clearly iden-tify steps required to sustain personal development and help understand the nature of inner resources and how to manage them, as well as how to resolve conflicts. Upon completion of the module, the participants will understand how personal development becomes the foundation of an efficient manager.

BUSINESS COMMUNICATION

The goal of the module is to understand theoretical basics of verbal and non-verbal communication and guide participants through the analysis of written and oral selected case studies. It provides simulations of various cross cultural business contexts in order to practice verbal and non-verbal communication. The content of the module informs participants about the specifics of body lan-guage, learning to listen, creation of contacts and passing on of information.

HR MANAGEMENT

The module’s content makes it possible for the participants to understand the increasing importance of people management to business success. The participants will be able to take part in development and implementation of a human management strategy covering organization design/development, the management of HR processes and direct HR interventions with key em-ployees. The understanding of how HR functions can ensure the participant’s


MODULES

efficiency and maximize contribution to their organizations. Throughout the module, the participants will combine lectures and practical workshops and consequently develop new versions of key HR processes and plan other inter-ventions within their own organization.

ADVANCED FINANCE

The objective of this module is to expand concepts that had been developed during the module on Financial Management. The module will primarily dis-cuss different aspects of the financial strategy of the company, stressing the indicators of value creation. The case of an international company will be employed to comprehend the links between strategy and financial objectives. Module’s focus is on the major financial decisions which lead to the creation of value. Different techniques of valuation will be discussed. Content of the mod-ule is a combination of formal lectures, case analysis and group discussions.

THOUGHT LEADERSHIP

Improvement of leadership skills in dynamic, changing organizations is criti-cal to success. As organizations evolve in response to the needs of their target markets, it is of key importance for managers at every level to display leader-ship qualities. The objective of the Leadership module is to provide an under-standing of different approaches to leadership, the characteristics of an ef-fective leader, and also the impact of context and situation on the leadership


style of the individual. This unit also places weight on the leader’s relationship with subordinates, stressing the role of a leader in a team, and addresses their influence on others in order to enhance performance in organizations.

NEW BUSINESS MODELS FOR THE KNOWLEDGE ECONOMY

Confronting the participants with an image of global transformation currently in progress, according to the post-industrial comprehension of the Knowledge Economy is the key concept behind this module. They will explore the increas-ing levels of complexity in business processes and build an understanding of the complex nature of knowledge in organizations, its role in the economy of organizations, and the reasons why companies often do not implement what they know. Participants are expected to develop a case study of an organiza-tion they are familiar with, applying theories, tools and methods with which they will become familiar during the course of the module

INNOVATION AND ENTREPRENEURSHIP

The increasing business velocity and market change in today’s inter-connect-ed global economy means that only innovative companies can succeed or they will be replaced by innovative competitors. This intensively interactive unit is focused on the process of creating and presenting business plans for new ventures by teams formed from module participants. The participants ap-ply their recently acquired knowledge and skills to the development of a novel


MODULES

venture. During the development process, authentic business plans are used to address arising issues. Upon completion, the participants should have in their hands an achievable and comprehensive business plan and present it to a committee comprised of COTRUGLI faculty and alumni members.

FIELD TRIP

Field trip is a non obligatory part of the COTRUGLI’s value added program which enables COTRUGLI’s MBA participants to get first hand experience of practice at some of the best international companies and business schools. The trip encompasses exchange of business and cultural experiences as well as lectures and get-togethers with the alumni of the business schools visited. All COTRUGLI’s participants, regardless of the degree of program completed, are welcomed to join the field trip.


“Cotrugli Business School is an international institution of the highest quality. Cotrugli par-ticipants are thought to become leaders not only

in their business organizations, but in society as well.”

ESTEBAN R. BRENES, PH.D.Harvard, INCAE Busines s School

COTRUGLI Lecturer ENTREPRENEURSHIP

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CEMBA exclusive modules


The international segment of the CEMBA program takes place at leading business schools around the Globe, such as INCAE, the leading business school in Latin America and INSEAD, the leading business school in Eu-rope.

The CEMBA Program prepares the participants for challenges in the inter-national market arena from a local perspective and offers tools and skills necessary for the transition into global operations. It covers the following key areas:

• International institutions and regulations • International finance and economics • Finance: project evaluation in the presence of multi-currencies • Cultural issues in globalization • Marketing • Competitiveness and sustainable development • Corporate strategy and business opportunities in emerging economies

The INSEAD and INCAE segments focuses on the importance of new competi-tors in the multinational arena, such as structuring of multinational enterprises, raising capital in international markets, developing global brands, managing dispersed teams. The international segments create a unique environment that enables participants to experience at first hand and the rewards and challenges of working and managing in the global environment. Participants will develop a global mindset through experience of working in teams, in a multicultural environment. The program also provides a powerful opportunity to develop networks in emerging markets across continents. To facilitate knowledge shar-ing, participants will work in groups, developing a business plan with a goal to resolve any issue related to globalization of economy and entrepreneurship.

By the end of the program, participants will develop the skills necessary to lead their own organizations through the competitions of the global marketplace.

“Th e level of hard work and ambition dem-onstrated by Cotrugli Business School EMBA

participants is most impressive!”

BERRY MERKINKellogg School of Management

“Th e levvelel oof f hahardrd wworork kk aannonstraratetedd byby Cotruglgli i BuBussisinnn

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TEAM PROJECT

CREATING VALUE THROUGH ACTION PROJECTS

It can be a challenge to work in multicultural teams, but it is also among the essential managerial skills. Participants are assigned to a group of five at the beginning of the program, and they work together throughout the program.

Ensuring that the knowledge gained inside the classroom is not lost in practice, it is of a crucial concern to advance the value creation for the participant’s organization. Our project-based approach carefully balances reflection with action, focused brainstorming with efficient decision making, and idea sharing with collective on-the-job implementation. We equip participants with the tools necessary to evaluate and implement the solutions they had elaborated to meet organizational priorities. This provides real impact for the participant’s organi-zation - one reaching well beyond the learning experience in the program.

Slika logsys


“I see EMBA as an excellent opportuni-ty to pause, question myself and improve

my leadership skills.”

SNJEŽANA MELNIK VALLANTRegional Sales Director, Raiffesen

Building Society


INDIVIDUAL PROJECT

The individual project is an important learning vehicle in COTRUGLI MBA programs and represents a significant and genuine ‘return on investment’ to the participant’s organization.Since the educational methodology is experiential and contributory in na-ture, the learning process is participant-centered. This approach implies respect for competence, intelligence and autonomy of the program partici-pants.

COTRUGLI Business School creates lifetime learners, and this can only be accomplished by treating program participants with responsibility for their learning, in other words teaching them how to learn by themselves.

As a part of their individual learning program participants determine the nature of their individual project, and articulate their personal developmen-tal goals. This gives them the opportunity to work individually on a project, analyze and resolve complex business issues using business skills, frame-works, and tools acquired in the program.

PROJECTS ARE GENERALLY COMPRISED OF, BUT ARE NOT LIM-ITED TO:

CONSULTING WORK: focused quantitative and qualitative analysis of a business issue, often for the participant’s actual com-pany, and with emphasis on applicable, measurable results

BUSINESS PLANNING: either completing sections or an over-view of a completed business plan suitable for investors (with full market analysis, product definitions, developed marketing plan, op-erations design, and pro forma financials and projections)

RESEARCH (SUITABLE FOR PUBLICATION): focused, pro-fessional-quality research of an industry trend, business strategy, revenue/trading strategy, or a product’s market that is suitable as a case study eather for a graduate module or publication

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“Improvement of knowledge for management functions in organizations is needed without a

question. Th e obtained knowledge in eff ective way brings together needed qualities for qualitative lead-

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RESULTS

COTRUGLI’s MBA programs are designed to develop leaders with practi-cal skills and competencies necessary for true agents of change in the world of business and in society.

Upon completion of a COTRUGLI MBA program results can be measured both in quantity and quality:

QUANTITATIVE RESULTS

• Increase in profits • Increase in social competence • Your salary may increase significantly upon graduation*

QUALITATIVE RESULTS

• Increased personal quality of life • Ability to conduct business with competence and credibility • Improved interpersonal relationships

* A 2004 AMBA survey of 900 MBA graduates suggests that the average salary increase upon graduation amounts to 39%.

COTRUGLI BUSINESS SCHOOL 45 L 45

sassalalaaryry increase upono graddudud atatiooooon amounts to 39%.

COTRUGLI BUSINESS SCHOO


Join the COTRUGLI club

By joining a Team of highly motivated Alumni members, you will discover first-class networking which will make it possible for you to turn contacts into contracts. COTRUGLI Alumni members interact and create friendships with high-performance managers, executives and leaders. A powerful alli-ance and life-long camaraderie for most participants represents a return of invested time and money even before completion of the program.

AS A PARTICIPANT OF COTRUGLI MBA PROGRAMS YOU ALSO RECEIVE ACCESS TO:

• COTRUGLI Club and MBA Club membership, which makes it pos-sible for you to interact with fellow Alumni members from past MBA generations or meet Alumni members of MBA programs across the globe

• Additional executive modules, international conferences, attractive events and open-enrolment programs;

• Support of COTRUGLI staff which will assist you in career develop-ment and lobby both for your own and your organization’s inter-est.

• The latest business trends and accomplishments, that will enable you to become a catalyst of positive change in your organization;



ADMISSION CRITERIA

- PROFICIENCY IN WRITTEN AND SPOKEN ENGLISH- BACHELOR’S DEGREE OR EQUIVALENT- COMPLETED APPLICATION FORMS- LETTER OF RECOMMENDATION- PERSONAL INTERVIEW

• MBA minimum 1 Year of work experience • EMBA minimum 3 Years of management experience • GEMBA minimum 8 years of work experience, TOP management

position

If you are an exceptional candidate and share an ambition to make a differ-ence, schedule a one to one meeting with the management of COTRUGLI Business School or contact us at [email protected]

We will be pleased to hear about your current situation and your future goals. If you meet the requirements of the assessment process you will gain status of an MBA participant and become a member of the exclusive COTRUGLI Club.

THE BEST INVESTMENT IS AN INVESTMENT INTO YOUR FU-TURE. ARE YOU READY TO GET ON BOARD?

WWW.COTRUGLI.EU


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[email protected]

LEARN FROM THE BEST web brochure.pdf · Benedetto Cotrugli was born in Dubrovnik, Croatia in 1416....

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Transcript of LEARN FROM THE BEST web brochure.pdf · Benedetto Cotrugli was born in Dubrovnik, Croatia in 1416....