L’utilisation des technologies dans les stades · 09.12.2019 5 Page 74 Although Manchester United...

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09.12.2019 1 Page 66 L’utilisation des technologies dans les stades Page 67 Liverpool FC - Skype Source: http://www.liverpoolfc.com/news/announcements/202865-reds-call-up-global-deal-with-skype 66 67

Transcript of L’utilisation des technologies dans les stades · 09.12.2019 5 Page 74 Although Manchester United...

Page 1: L’utilisation des technologies dans les stades · 09.12.2019 5 Page 74 Although Manchester United boasts a fanbase north of 650 million, interestingly, less than 1% actually lives

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L’utilisation des technologies dans les stades

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Liverpool FC - Skype

Source: http://www.liverpoolfc.com/news/announcements/202865-reds-call-up-global-deal-with-skype

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Page 68 Source: http://www.liverpoolfc.com/news/announcements/202865-reds-call-up-global-deal-with-skype

Page 69 Source: http://www.liverpoolfc.com/news/announcements/202865-reds-call-up-global-deal-with-skype

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Microsoft HoloLense - NFL

Source: https://blogs.windows.com/devices/2016/02/02/microsoft-hololens-and-the-nfl-look-into-the-future-of-football/#pJtBPJsfZw2OcUWu.97

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Source: http://www.geekwire.com/2016/nfl-meets-hololens-heres-microsofts-vision-watching-sports-augmented-reality/

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ManU –Google Hangout

http://www.manutd.com/en/News-And-Features/Club-News/2015/Mar/Manchester-United-Google-Hangout-160315.aspx

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ManU – Google+

https://www.youtube.com/watch?v=eCXA1_h8Dec

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Although Manchester United boasts a fanbase north of 650million, interestingly, less than 1% actually lives in the U.K., itshome country. Because very few get the chance to visit OldTrafford stadium to show their support, we teamed with Google+to bring the stadium to them-digitally. During a match versusLiverpool, fans were given the opportunity to cheer from the "frontrow" without having to leave home.

We asked superfans from around the world to submit photos onGoogle+ that showcased their spirit using the hashtag#MUFrontRow. We selected the best 22 fan entries and thenprojected Hangouts with those fans onto the digital advertisingboards at the side of the field. The Hangouts were broadcastedthroughout the match so that fans truly felt like they were part ofthe action.

ManU – Google+ - The story

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Google+ Front Row Global

https://www.thinkwithgoogle.com/

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ManU - now

https://www.manutd.com/en/news

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ManU - now

https://www.manutd.com/en/news

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PSG – YouTube 360°

https://www.sportbusinessetmoi.com/psg-video-360-youtube-digital-sport-9587

https://youtu.be/RIziuzfaZfo

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Placement produit via AR

http://www.pocket-lint.com/news/115085-fa-cup-budweiser-augmented-reality-mobile-apphttps://www.youtube.com/watch?v=2NFDxRr-uaM

Budweiser

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Campagne d’engagement de fans

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Campagne d’engagement de fans

https://www.vikings.com/news/vikings-to-celebrate-bring-it-home-campaign-leading-up-to-vikings-saint-20238073

https://shortyawards.com/11th/bring-it-home

https://spark.adobe.com/page/dE1k7wSpKs3sU/

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Campagne d’engagement de fans

https://www.nbcsports.com/bayarea/49ers/candlestick-park-levis-stadium#slide-29

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Campagne d’engagement de fans

https://www.nbcsports.com/bayarea/49ers/candlestick-park-levis-stadium#slide-29

http://www.levisstadium.com

https://www.stanforddaily.com/2014/08/10/niksa-examining-the-history-behind-the-construction-of-levis-stadium//

http://www.thepostgame.com/blog/futuresport/201405/san-francisco-49ers-levis-stadium-santa-clara-football-nfl-green-technology

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Mobile

https://www.ericsson.com/en/networked-society/live-sports-experience?gclid=EAIaIQobChMI-_nvvamD1QIVCuMbCh0RpAuQEAAYASAAEgKo_PD_BwE

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Connectivité

http://www.rtl.fr/culture/futur/le-parc-olympique-lyonnais-premier-stade-connecte-de-france-7781214509

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Connectivité

https://atelier.bnpparibas/smart-city/article/stade-connecte-mini-smart-city-transforme-experience-spectateur#

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Hackaton

http://www.smcaen.fr/hackathon-football-fan-experience

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Formule EFanBoost

http://www.lemagsportauto.com/formule-e-votez-pilote-prefere-fan-boost/6063/

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Formule EFanBoost

http://fanboost.fiaformulae.com/

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Destination Marketing etimpacts territoriaux

Marketing territorial et événementiel sportif

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Facteur humain

Source: http://www.humanites-et-entreprise.net/wp/?p=110

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Réputation

Source: http://sxmislandtime.com/the-annual-sports-and-creative-industry-open-house-set-to-take-place-this-saturday/

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Maltese, L. & Danglade, J.P. (2014). Marketing du Sport et événementiel sportif. Paris: Dunod

Bibliographie

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