LATINCOUVER

NORMA IBARRA REPO

RT

SEP 2010 – F

EB 2013

SEPTEMBER 2010- DECEMBER 2010 CONTENT CONTRIBUTOR- EVENTS &

PHOTOGRAPHERDescription:• Updated the Events page daily, according to all the events happening in

the city.• Latincouver Events, Latino Events, City Events.• Helped with promoting our events on Facebook

SOURCES OF INFORMATION:• Latincouver members, sponsors or partners (via email)• Events invites from Latincouver facebook profile• The georgia Straight Events page http://www.straight.com/listings/events/• Vancouver Observer Events page http://www.vancouverobserver.com/

events• Meetups http://www.meetup.com/

SEPTEMBER 2011- DECEMBER 2012CHIEF EDITOR, SOCIAL MEDIA AND

PHOTOJOURNALISTDESCRIPTION• Created a Newsletter twice a month, make sure there is 4 articles for every

newsletter. • Organized bloggers and journalist to provide with one or two articles a month.• Sent an email every month to bloggers and photographers with current events

and latino important celebrations to encourage bloggers and photographers to write or cover upcoming events, to have content for the website.

• Check the http://www.earthcalendar.net/ to get this info• Created the newsletter via Newsletterbuilder www.mynewsletterbuilder.com• Updated the website users database every time before sendin newsletter• Updated Social Media Channels. (Facebook – Twitter)• Covered Events taking photos, uploading them on Facebook and Latincouver

website.• Wrote articles for the newsletter• Live posts of Events on Facebook - Twitter

JANUARY 2012 – FEBRUARY 2013DIGITAL AND SOCIAL MEDIA COORDINATOR

• Developed and managed online marketing campaigns through HootSuite, Twitter, Facebook, Youtube.

• Created and managed a new Digital and Media Communications Team.• Ensured the promotion and coverage of events as well as direct production

and creation of videos and interviews.• Created the new website prototype and strategy for the new image of

LatinCouver, supporting a new user-friendly strategy.

New Channels: Forsquare & Instagram.ADITIONS TO OUR TEAM JULY 2012LILLIAN CHOWLillian added great input to the social media strategy specially twitter. ANDREW JACKSONAndrew Started EPLatina Strategy Creating Expoplaza Facebook Fan Page, Twitter and Vimeo Account.

SOCIAL MEDIA INICIATIVES LATINCOUVER 101 (#Latin101)This is a Social Media strategy where we are posting, words,

says and quotes in English, Spanish and Portuguese.

HOY EN LATINO AMERICA (#HoyenLatAm)Using earth Calendar we schedule post abour relevants events

in Latin America.

CARNAVAL DEL SOL- HALLOWEEN FIESTA INICIATIVES- Since 2011 the digital team have been creating a

promotional videos to share thru social media channels to attract people to our event.

HALLOWEEN FIESTA VIDEOS2010 - 2011

CARNAVAL DEL SOL PROMOTIONAL VIDEOS

CARNAVAL DEL SOL LIPDUB 2011 FLASHMOB 2012 We work really have on this, we

didn’t have any money to do this so we try to film and edit ourselves. It was a great initiative but we didn’t publish the video due toSeveral mistakes on the creation of this.

Zumba Flash mob happened, but we were expecting more people, some mistakes happened but in general everyone love this flash mob.

CARNAVAL DEL SOL 2012 SOCIAL MEDIA SUCCES

#CarnavaldelSol2012 was the No.1 Trending topic in Vancouver

TIPS FOR SUCCES WITH SOCIAL MEDIA AT EVENTS

• Live twetting, facebook and instagram.• Media Tent where media can get information, people can

check in or see our live tweet screen that will encourge people to tweet about event.

• Have a group of photographers to cover event and computeres for photographers to upload fotos and post live.

• I person should be in charge to start posting photos live.• Create check in on foursquare (contest)• Hashtags (#Carnavaldelsol2013 create maybe others?)

SOCIAL MEDIA ACHIEVEMENTS  STARTED GOAL ACHIEVE GROWTHLC Facebook 832 2000 3054 367%LC Twitter 312 1000 1362 436%

LC Fanpage LC Twitter Carnaval Fan Page

Instagram0

5001000150020002500300035004000

20132010

FACEBOOK GROWTH

Sep- 15-

2010

Sep-15-

2011

Dec-31-

2011

May 1rst - 2012

Jun 30- 2012

Jul 31-2012

Ago 31-

2012

Sep 30 - 2012

Oct 31-

2012

Nov 30 - 2012

Dec 31-

2012

Jan-31 - 2013

Feb 24-

2013

0

500

1000

1500

2000

2500

3000

3500

FACEBOOK

FACEBOOK

FACEBOOK

RECOMMENDATIONS:Respond to fans more frequentlyShow emotionsAsk more questionsAdd more milestones.

YOU TUBE

MOST VIEWED VIDEOS UNTIL 2013

SOCIAL MEDIA CHANNELS IMAGE

ACHIEVEMENTS• Stayed engaged with current followers and increase the

number to more than 350%• Developed a higher awareness of Latincouver in Canada and

Latino America• Be the #1 trend topic for Carnaval del sol 2012 on Twitter• Increased the video and photo material for latincouver,

improved the brand image. Unifiying all the channels background and connected profiles.

• Created a new website with more user friendly tools.• Unify the image of Latincouver social media channels.• Life time unforgettable experiences, share time with the

most passionate people, network with Canadian and Latin American entrepreneurs .

GRACIAS FOR THE PAST 3 YEARS IS BEEN A BLAST GOOD LUCK TO THE THE NEW TEAM!KEEP THE HARD WORKLOVE YOU MY LATINCOUVERFAMILY !!