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ACADEMIC QUALIFICATIONS

• 2009 : « Concours d’agrégation » des professeurs des Universités (Full-Professorship exammination).

• 2008 : Accreditation to supervise research (HDR) “An integrated approach for customer portfolio management”, University Toulouse Capitole.

• 2002 : PhD in Management Sciences, Co-Supervision Universities Pau (Pr. C. Benavent) & Karlsruhe (Pr. W. Gaul), Germany (KIT). Efficiency of loyalty programs-An investigation with the single source panel data”

HDR Supervision

• Castéran H., University Toulouse (defense 2019) : Approaches for Big Data Customer Management & Marketing performance measurement

• Munzel A., University Toulouse (defense 12/2018) : Social Interactions in online environments: understanding the digitally empowered consumer

• Simon F., University Strasbourg (defense 07/2015), Multichannel relational brand communication: a contribution for relationship marketing

PhD Supervision

• Attie E. (defense in 2018), Consumer Connectivity in a Complex, Technology-enabled, and IoT/Mobile-oriented World with Smart Products

• Cloarec J. (defense in 2019), The personalisation privacy paradox and impact of personalization on customer behaviors

• Pavone G. (defense in 2021), Artificial Intelligence and Marketing Already defended

• Castéran G. (defense 2016), An empirical investigation of antecedents of brand loyalty: The role of product category, marketing mix and consumerrelated characteristics in the light of niche brands proliferation, Co-supervision with Pr. Chrysochou Aarhus Business School

• Hanana J. (defense 7/2014), Impact of electronic Word of Mouth on Customer Behavior

• Castéran H. (defense 09/2010), Stochastic models̀ to measure the long term

Lars MEYER-WAARDEN Full Professor Toulouse School of Management-TSM, University Toulouse Capitole Contact: +33(0) 6 80 37 42 88; lars.meyer-waarden@tsm-education.fr

ACADEMIC EMPLOYMENT

• Since 2018: Head TSM Marketing Research Group within TSM-Research • Since 2011: University Toulouse Capitole- TSM: Full Professor in

Marketing (Director Triple Degree M2 International Marketing of Innovative Technologies/ MBA Assumption University Thailand/MSc Betriebswirtschaft).

• 2009-2016: EM Strasbourg Business School: Full Professor in Marketing (Director Research Group in Marketing, 25 researchers)

• 2002-2009: University Toulouse 3: Associate-Professor in Marketing Courses taught at MBA/MSc/PhD/DBA level: Advanced Marketing Management, CRM & Big Data, Efficiency of loyalty programs and complaint management, Digital Marketing Innovation Marketing, International Marketing.

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impact of sales promotions on Customer Lifetime Value (09/2010; ́ Dean at EM Strasbourg Business School since 2016

PUBLICATIONS

Books

• Meyer-Waarden L. (2015), Management de la fidélisation - De la stratégie aux technologies digitales, Ed. Vuibert

• Geyer-Schulz A. & Meyer-Waarden L. (2014), Consumer Empowerment & Emerging consumer behaviors, Eds. KIT

• Meyer-Waarden L., (2012), Management de la fidélisation –De la conception d’une stratégie aux technologies pour réinventer le marketing relationnel, Vuibert Paris : best management book award 2012 (FNEGE & European Foundation for Management Development)

• Meyer-Waarden L., (2004), La fidélisation client- Stratégies, pratiques et efficacité des outils du marketing relationnel, Eds. Vuibert, Paris, (Best PhD Thesis FNEGE award).

Journals with peer review

1. Munzel A., Galan J.P., Meyer-Waarden L. (2018), “Getting ahead and Getting by on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being”, International Journal of Electronic Commerce (Cat. 2 CNRS, 2 Fnege)

2. Munzel A., Meyer-Waarden L., Galan J.P. (2018), “The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites”, Technological Forecasting and Social Change (Cat. 2 CNRS, 2 Fnege)

3. Meyer-Waarden L. (2015), “Effects of loyalty program rewards on store loyalty”, Journal of Retailing & Consumer Services, 24, 22-32 (Cat. 3 CNRS, 3 Fnege)

4. Meyer-Waarden L., Dawes J., Driesener C. (2015) “The longitudinal évolution of repeat purchase behavior in the US and UK, Journal of Business Research, 68, 425-32 (Cat. 2 CNRS, 2 Fnege)

5. Meyer-Waarden L, A., & Sabadie 2014. Complaint Management and the Role of Relationship Quality. Customer & Service Systems, 1(1): 59-68

6. Meyer-Waarden L, A., & Casteran 2014. The Long-Term Impact of Sales Promotions on Customer Equity. Customer & Service Systems, 1(1): 19-24

7. Meyer-Waarden L., Benavent C., Castéran H. (2013), “The impact of loyalty programs’ gratifications on purchase behavior according to purchasing strategies”, International Journal of Distribution & Retail Management, 41, 3. 201-25 (Cat. 3 CNRS, 3 Fnege)

8. Meyer-Waarden L. (2013), “The impact of rewards on frequent flyer programs’ perceived value and loyalty”, Journal of Service Marketing, 27,3. 183-94 (Cat. 3 CNRS, 3 Fnege)

9. Meyer-Waarden L. & Volle P. (2012), Editorial about the future of CRM, Recherche & Applications en Marketing », 4 (Cat. 2 CNRS, 2 FNEGE)

10. Dawes J., Meyer-Waarden L. et al. (2012),”It’s a Dirichlet World: Modeling Individuals’ Loyalties Reveals How Brands Compete, Grow, and

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PUBLICATIONS

Decline”, Jnl. of Advertising Research, 52, 2, 203-13 (Cat. 3 CNRS, 2 Fnege)

11. Meyer-Waarden L. & Benavent C. (2009), Retail loyalty program effects: Self-selection or purchase behavior change?, Journal of the Academy of Marketing Science, 37,3, 345-58 (Cat. 1 CNRS, 1 Fnege)

12. Meyer-Waarden L. (2008), “The influence of loyalty programme membership on customer purchase behaviour”, European Journal of Marketing, 1 (Cat. 3 CNRS, 3 Fnege)

13. Meyer-Waarden L. (2007), “The impact of Loyalty Programs on lifetime duration and customer share of wallet?”, Journal of Retailing, 83,2 (Emerald Citation of Excellence Award 2011 chosen as one of the top 50 articles from the top 300 management publications worldwide that have had proven impact since 2007), (Cat. 2 CNRS, 1 Fnege)

14. Meyer-Waarden L. (2006), “The impact of loyalty programmes on repeat purchase behaviour “, Journal of Marketing Management, 22, 1-2, February. 61-88. (Cat. 3 CNRS, 3 Fnege)

15. Meyer-Waarden L. (2006), “Stratégies, pratiques et efficacité des outils de CRM “, Revue Banque, 676. 34-36 (non. ref. CNRS)

16. Meyer-Waarden L. (2005), “Une comparaison empirique de la validité prédictive de plusieurs méthodes d’Analyse Conjointe“, Recherche et Applications en Marketing, 20, 3. 39-58 (Cat. 2 CNRS, 2 Fnege)

17. Meyer-Waarden L., Banelis M., Rungie C., Riebe E. (2005) “Do higher spending households buy a greater variety of brands? : an Application of repertoire regression”, Marketing Bulletin, 10-17, 16. (Non. ref. CNRS)

18. Meyer-Waarden L. & Benavent C. (2004), Programmes de Fidélisation : Stratégies, Pratiques, Evolutions et Perspectives, Revue Française du Marketing, No.196 (Cat. 4 CNRS, 4 Fnege)

19. Meyer-Waarden L. (2003), “Programmes de fidélisation et opportunités de segmentation“, Décisions Marketing, 4, 19-30. (Cat. 3 CNRS, 3 Fnege)

Conference Proceedings with peer review

• Attie A., Meyer-Waarden L. (2018), Influence of IoT and sleeping applications on consumer well-being, European Marketing Academy Conference, Glasgow

• Cloarec J., Meyer-Waarden L., Munzel A., (2018), Privacy Calculus in the Sharing Economy, European Marketing Academy Conference, Glasgow, with J. Cloarec (2018)

• Suoniemi, S., Meyer-Waarden, L. Munzel A. (2017) Big Data –Driven Marketing. Academy of Marketing Science Conference. San Diego.

• Attie E. & Meyer-Waarden L. (2017), A theoretical model to explain the adoption of the Internet of Things, European Marketing Academy Conference, Groningen

• Cloarec J., Meyer-Waarden L., Munzel A. (2017), L'intention de divulgation d'informations pour de la personnalisation dans un contexte de commerce social, AfM conference Tours

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PUBLICATIONS

• Cloarec J., Meyer-Waarden L., Munzel A. (2017), Le rôle des systèmes de notation dans la divulgation d'informations pour des recommandations personnalisées, AfM conference Tours

• Suoniemi J., Meyer-Waarden L., Munzel A., Olkkonen R. (2017), Big Data Resources, Marketing Capabilities, and Firm Performance, American Marketing Association, Orlando

• Suoniemi J., Meyer-Waarden L., Munzel A., Olkkonen R. (2016), Big Data Analytics Use in CRM : Antecedents & Performance Implications , International Colloquium of Relationship Marketing, Toulouse

• Cloarec J., Meyer-Waarden L., Munzel A. (2016), The influence of happiness with the Internet on intention to disclose information for personalized recommendations, International Colloquium of Relationship Marketing, Toulouse.

• Meyer-Waarden L. (2016), The effects of loyalty programs rewards’ timing, tangibility and image compatibility on value perception and store loyalty, European Marketing Academy Conference, Oslo

• Attie E. & Meyer-Waarden L. (2016), A theoretical model incorporating social influence and cognitive processes to explain the adoption of the Internet of Things and smart connected objects, European Marketing Academy Conference, Oslo

• Castéran G., Chrysochou P., & Meyer-Waarden L. (2016), The Signaling Effect of Price on Private Label and Organic Food Brands, European Marketing Academy Conference, Oslo

• Munzel A., Galan J.P., & Meyer-Waarden L. (2015), Too many friends ? The Effects of Online Social Network Size and Intimacy on Happiness Through Social Capital, EMAC Conference, Leuven

• Castéran G., Chrysochou P., & Meyer-Waarden L. (2015), The impact of price on behavioural loyalty on organic food brands, EMAC Conference, Leuven

• Castéran G., Chrysochou P., & Meyer-Waarden L. (2015), The impact of market related characteristics on brand loyalty. A longitudinal investigation with consumer panel data, EMAC, Leuven

• Castéran H., Chrysochou P. & Meyer-Waarden L. (2014), Determinants of the Long-Term Impact of Price Promotions on Customer Lifetime Value Components, AfM conference, Marrakech

• Munzel A., Galan J.P., & Meyer-Waarden L. (2014), Too many friends ? The Effects of Online Social Network Size and Intimacy on Happiness Through Social Capital, Int. Conf. of Relationship Marketing, New Castle

• Castéran G., Chrysochou P., & Meyer-Waarden L. (2014), Do organic and fair trade brands develop higher excess loyalty ?, French-German Workshop about consumer behaviors: Is the digitally empowered customer a happy customer ?, Montpellier

• Duguet J., & Meyer-Waarden L., (2014) Collaborative Consumption and Well Being – A netnography of the www. Covoiturage.fr car sharing

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PUBLICATIONS

website, French-German Workshop about consumer behaviors: Is the digitally empowered customer a happy customer ?, Montpellier

• Klarmann M., Meyer-Waarden L., & Munzel A, (2014), The personalization-privacy paradox for digitally empowered customers and the impact on happiness, Fr.-Ger. Workshop about behaviors: Is the digitally empowered customer a happy customer ?, Montpellier

• Castéran H., Chrysochou P. & Meyer-Waarden L. (2014), Impact of Sales Promotions on Customer Lifetime Value and Customer Equity, EMAC conference, Valencia.

• Castéran G., Chrysochou P. & Meyer-Waarden L. (2014), The longitudinal Evolution of Brand Loyalty in Denmark, EMAC conference, Valencia

• Meyer-Waarden L., Dawes J. & Driesener C. (2014), The longitudinal évolution of repeat purchase behavior in the US and UK, EMAC conference, Valencia

• Hanana J. & Meyer-Waarden L. (2014), Impact of eWOM on consumer behaviors, AfM conference, Montpellier

• Castéran H. & Meyer-Waarden L. (2013), Impact of Sales Promotions on Customer Lifetime Value and Customer Equity, EMAC conference, Istanbul

• Galan J.P., Giraud M., & Meyer-Waarden L. (2013), A theoretical extension of the Technology Acceptance Model, EMAC conference, Istanbul

• Galan J.P., Giraud M., & Meyer-Waarden L. (2013), A theoretical extension of the Technology Acceptance Model, AFM conference, La Rochelle

• Meyer-Waarden L. & Sabadie W. (2013), La qualité de la relation permet-elle de diminuer les compensations financières dans le cadre du management des réclamations ? , AFM conference, La Rochelle

• Castéran H. & Meyer-Waarden L. (2013), “Impact of Sales Promotions on Customer Lifetime Value”, AFM conference, La Rochelle

• Meyer-Waarden L. & Sabadie W. (2013), Complaint Management and the role of relationship quality, French-German Workshop about emerging consumer behaviors: Consumer Empowerment vs Consumer Power, Karlsruhe Institute of Technology

• Castéran H. & Meyer-Waarden L. (2013), “The Long-Term Impact of Sales Promotions on Customer Equity, French-German Workshop about emerging consumer behaviors: Consumer Empowerment vs Consumer Power, Karlsruhe Institute of Technology

• Meyer-Waarden L & Sabadie W. (2012), “The impact of relationship quality on complaint management”, EMAC conference, Lisbonne

• Dawes J., Meyer-Waarden L. & Driesner C. (2012), “The evolution of Repeat Purchase Behavior in the USA and UK”, AFM conference, Brest

• Dawes J., Meyer-Waarden L. & Driesner C. (2011), “The evolution of Repeat Purchase Behavior”, AFM conference, Bruxelles

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PUBLICATIONS

• Meyer-Waarden L., & Benavent C., (2010), “Vector autoregressive (VAR) persistence modeling to test the long term effects of marketing actions”, EMAC (European Marketing Academy) Conference, Copenhagen

• Castéran H., Meyer-Waarden L., & Benavent C., (2010), “The integration of monetary variables into the Pareto/NBD and BG/NBD models for Customer Lifetime Value conference”, French-German Conference for Quantitative Marketing , Vienna

• Meyer-Waarden L., (2009), The theory of extrinsic/intrinsic motivation applied to the problematics of gratifications within loyalty program, EMAC (European Marketing Academy) Conference, Nantes

• Meyer-Waarden L., & Benavent C., (2009), “Vector autoregressive (VAR) persistence modeling to test the long term effects of loyalty programs”, AFM (French Marketing Academy) conference, London

• Dawes J., Driesner C. & Meyer-Waarden L. (2008), “Has Brand Loyalty Declined ? The evolution of Repeat Purchase Behavior over 40 years”, Australian & New Zealand Marketing Academy Conference, Sydney

• Casteran H., Meyer-Waarden L., Benavent C. (2008), Application of latent class models to purchases in the retailing sector and comparison with the Pareto/NBD formulation, Conference Nouvelles Tendances en Marketing, ESCP, Venise, Janvier.

• Casteran H., Meyer-Waarden L., Benavent C. (2007), Incorporating covariates into the Pareto/NBD model: An Empirical Comparison of Alternative Lifetime Value models, Third German-French-Austrian Conference on Quantitative Marketing, ESSEC

• Meyer-Waarden L., Benavent C., Casteran H., (2007), L’impact différencié des gratifications des programmes de fidélisation sur le comportement d’achat en fonction des orientations d’achat, AFM conference, Aix-les-Bains

• Casteran H., Meyer-Waarden L., Benavent C. (2007), Une évaluation empirique des modèles NBD pour le calcul de la Valeur Actualisée Client dans le domaine de la grande distribution, AFM Conference, Aix-les-Bains

• Meyer-Waarden L., (2006), Effects of gratifications on loyalty program utilities-A replication, E.Thil conference, La Rochelle

• Meyer-Waarden L., (2006), Effects of gratifications on loyalty program utilities, EMAC conference, Athens

• Meyer-Waarden L., (2006), Les effets des gratifications sur l’utilité des programmes de fidélisation, AFM Conference , Nantes

• Meyer-Waarden L. and Benavent C., (2006), La théorie de la motivation extrinsèque et intrinsèque appliquée à la problématique des gratifications des programmes de fidélisation, AFM Conference , Nantes

• Meyer-Waarden L. and Benavent C., (2005), “ The impact of loyalty programs on behavior. An outlook”, AFM conference, Nancy.

• Meyer-Waarden L. (2005), CRM tools and their impact on repeat purchase behaviour, Congress Academy of Marketing Science, Münster.

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PUBLICATIONS

• Meyer-Waarden L. (2004), “Loyalty Programs and their impact on Repeat Purchase Behaviour- an extension”, EMAC Conference, Murcia

• Meyer-Waarden L. (2004), “Do Loyalty Programs modify purchase behaviour ?”, EMAC conference, Murcia

• Banelis Melissa, Meyer-Waarden Lars, Riebe Erica, Rungie Cam (2004) Portfolio Regression: Do Higher Spending Households buy a Greater Variety of Brands? Australian & New Zealand Marketing Academy Conference, Wellington.

• Meyer-Waarden L. (2003), “Loyalty Programs and their impact on Repeat Purchase Behaviour”, ANZMAC Conference, Adelaide

• Meyer-Waarden L. (2003), “ The impact of loyalty programs on behavior”, 18 E. Thil conference, La Rochelle

• Meyer-Waarden L. & Benavent C., (2002), “The impact of loyalty programs on consumption: a selection effect and/or a purchase behavior modification. An empirical investigation an the “singe source” panel BehaviorScan”, 18. AFM conference, Lille.

• Meyer-Waarden L. & Benavent C., (2002), “ Loyalty Programs: Strategies and Practice – Part II “, ESCP, January, Paris

• Meyer-Waarden L . & Benavent C., (2001), “ Programmes de fidélisation : Stratégies et Pratiques “, 17. AFM conference, Deauville.

• Benavent C., Crié D. and Meyer-Waarden L., (2000), “Analysis of the Efficiency of Loyalty Programs“, The 3rd AFM French-German Conference about Retailing and Distribution in Europe, St. Malo , June

• Meyer-Waarden L. & Zeitoun H. (2000), “ Une comparaison empirique de la validité prédictive de la Méthode de Composition, de l’Analyse Conjointe et de l’Analyse Conjointe Hybride“, 16. AFM Conference, Montréal, Mai.

Book chapters

• Attié E. & Meyer-Waarden L. (2018) The Acceptance Process of the Internet of Things: How to Improve the Acceptance of the IoT Technology. In D. Simões, B. Barbosa, & S. Filipe (Eds.), Smart Marketing With the Internet of Things (pp. 21-45). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-5763-0.ch002

• Meyer-Waarden L. & Sabadie W. (2017Les facteurs clés dans le management de la réclamation,in Management de l'insatisfaction client : Transformer le pépin en pépite, ed. Meyronin B., Jullien M.L., Bourrier S., Eds. Dunod Paris

• Castèran, H., Meyer-Waarden L., & Reinartz W. (2017), “Retention and Churn Modelling” in Handbook of Market Research, ed. Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer.1-33

• Munzel A. Meyer-Waarden L., Galan J.P. (2014): Are You Happy, My Friend ? Effects of Online Social Interactions via Social Networking Sites, dans : S. Bartsch & C. Blümelhuber (Eds.), Always Ahead im Marketing –

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PUBLICATIONS

Press Articles & Media

• Action Co (2017), http://www.actionco.fr/Thematique/business-1018/fideliser-10087/Breves/Grande-distribution-quel-est-reel-interet-programme-fidelisation-322377.htm#pgD5UWMHlImLaTQ6.97

• Tribune in Le Monde : Quand les marques enrôlent les consommateurs » http ://www.lemonde.fr/idees/article/2013/06/17/quand-les-marques-enrolent-les-consommateurs_3431708_3232.html (17 June 2013)

• Tribune in Les Echos « Programmes de fidélité : comment leur redonner plus d’efficacité » (11 Feb 2013) :

• Interview in Touleco « Lars Meyer-Waarden, le chercheur toulousain qui critique les cartes de fidélité » (Jan 2013) : http://www.touleco.fr/Lars-Meyer-Waarden-le-chercheur-6485.html

• Interview Le Monde « Les consommateurs n’ont jamais été fidèles », in “ToulouseMag” (Dec 2012) :http ://www.crm-toulouse.fr/files/Documents/Toulouse-Mag-12.pdf

• Interview in 20 Minutes « Les cartes de fidélité peinent à séduire les consommateurs » (Nov 2012) : http://www.20minutes.fr/economie/1045286-cartes-fidelite-peinent-seduire-consommateurs

• Interview Television Fr 3 (Nov 2012): http://www.youtube.com/watch?feature=player_embedded&v=fXF3v-XZTL0

• Interview in Le Monde « En finir avec le mythe du consommateur fidèle (27. Aug 2012) : http://www.lemonde.fr/economie/article/2012/08/27/en-finir-avec-le-mythe-du-consommateur-fidele_1751674_3234.html

• Interview in Le nouvel Economiste (March 2010), « Reward programs that reward »

• Interview in Hotel and Transport Review (2010), « Reward programs in the tourism sector »

• Interview in Globalflight (2007), « How to personalize rewards within

Offensiv, digital, strategisch, Festschrift für Anton Meyer, Gabler, Heidelberg, 491-508.

• Meyer-Waarden L. (2011) La fidélité est-elle une affaire de points, in Les courses ordinaires eds. I. Barth, Eds. Harmattan, Paris

• Meyer-Waarden Lars (2007) Les perspectives des programmes de fidélisation et du CRM, in Analyses et Perspectives en Marketing, eds. F. Salerno , Eds. Vuibert, Paris

• Meyer-Waarden L. (2005). Loyalty Programs and Their Impact on Repeat Purchase Behaviour: An Extension on the “Single Source” Panel BehaviorScan. Daniel Baier, Reinhold Decker, Lars Schmidt-Thieme (eds), In Data Analysis and Decision Support, Springer, Berlin, 257 –268.

• Munzel A., Galan J.P., & Meyer-Waarden L. (2014), Too many friends ? The Effects of Online Social Network Size and Intimacy on Happiness A. Meyer Eds, Gabler Munich

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Frequent Flier Programs according to purchase orientations » • Marketing Direct Expo (Paris, April 2007) : « L’avancée de la

connaissance client grâce aux derniers progrès de l’analyse marketing » ; • Marketing Direct Expo (Paris, April 2007) : « Gérer la réponse marketing

direct dans le contexte actuel des NTIC « ; • Marketing Direct Expo (Paris, April 2007) : « Développer des campagnes

de Marketing Direct Multicanal grâce aux Progrès de la personnalisation et du Print on demand »

• Interview in Minotaure (Dec 2003), Enfin fidèles ? p.49 • Interview in Points de vente, N.887, 27 May 2002, Reinventer la

fidélisation SCIENTIFIC ACTIVITIES

• 2017: University Toulouse: Organization International Conference for Relationship Marketing & doctoral colloquium at the (with A. Munzel IAE Toulouse) over 3 days (participation of 180 international researchers)

• Since 2015: IAE Toulouse, Head Master MSc Research in Marketing • Since 2012: Member scientific council university Toulouse Capitole • Since 2011: IAE Toulouse Head Master M2 International Marketing of

Innovative Technologies (Creation Double diploma degree with MBA Assumption University Bangkokhttp://www.iae-toulouse.fr/master-international-marketing)

• 2009-2016: EM Strasbourg Business School, Humanis Institute, Head of Research (“responsable d’axe”) Marketing & IT Systems.

• 2003-2009: Laboratoire Gestion & Cognition University Toulouse, Head of Research (“responsable d’axe”) Marketing.

• 2003-2009: Member scientific council university Toulouse Paul Sabatier • Since 2001: Head of a French-German research group about emerging

consumer behaviors, big data, CRM (22 researchers of the universities Toulouse, Strasbourg, Montpellier, Lyon, Karlsruhe, Paderborn, Eichstätt) - 2001-14: Organization of 11 French-German colloquiums financed

by the German DAAD & the French/ German ministries of education (participation of 40 researchers).

- 2013: Creation of a French-German academic journal “Customers & Service Systems” (with Pr Geyer-Schulz, Karlsruhe Institute of Technology), Co-chief Editor http://www.ksp.kit.edu/9783731501787)

HONORS • 2013: Finalist Syntec best management book award for “Management

INTERNATIONAL ACTIVITIES

• Since 2003:Visiting professor (lectures & research projects) - Karlsruhe Institute of Technology, Germany (every year 4 weeks) - Assumption University, Bangkok (every year 4 weeks) - Ehrenberg/Bass Institute, South-Australia (1-2 months 2003, 2008,

2017) - Western-Australia University, Perth (2 months in 2003, 2008, 2015) - University of Economics Hanoi and Ho Chi Minh Ville (2011-2014)

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de la fidélisation”, Ed.Vuibert • 2012: FNEGE & European Management Foundation Best

Management Book Award for “Management de la fidélisation” • 2012: Nomination for the Novella (Best Toulouse Researcher Award;

organized by the city of Toulouse) • 2011: Emerald Management Reviews Citations of Excellence Award

“The effects of loyalty programs on customer lifetime duration and share of wallet” (Jnl. of Retailing, 2007). Most cited article since 2007 (Anne-Wil Harzing, “Publish or Perish” citation index) within 300 management journals (e.g. HBR; Jnl. of Finance; Jnl. of Marketing; Jnl. of Marketing Research; Strategic Mmt. Jnl.; Acad.. of Mmt. Jnl.).

• 2004: French Direct Marketing Association Award for outstanding research in CRM

• 2003: French Management Science Academy (FNEGE) P.h.D. Award • 2003: French Marketing Academy (AFM) P.h.D. Award • 2003: “Casino Retailing P.h.D. Award” for outstanding research in CRM • 2003: “Auchan Retailing P.h.D. Award” for outstanding research in

CRM

EDITORIAL

BOARDS

• Since 2013: Co-Chief editor (with Pr. Geyer-Schulz) for the French-German academic journal “Customers & Service Systems”

• 2012: Co-Chief editor journal special edition about CRM “Recherche et Applications en Marketing” (cat 2 CNRS).

• 2009-2016: Editorial Board “Recherche et Applications en Marketing” (cat 2 CNRS)

LANGUAGUES

§ German (Mother tongue) § French fluent § English fluent