1. Association des professionnels des mdias sociaux en entreprise

2. Collaboration between Consumers & Brands is the future of marketing & innovation #mediaaces@mediaaces/mediaaces 3. Not all consumers play the same game1%creators9%unlockenthusiasts refine90% the 1/9/90 rule - Forrester Research#mediaacesspectators@mediaacesvalidate/mediaaces 4. The largest community of creators154 countries260,000 creators 5. Welcome to the worlds biggest creative playground...#mediaaces@mediaaces/mediaaces 6. What drives our creators#mediaaces@mediaaces/mediaaces 7. #mediaaces@mediaaces/mediaaces 8. Collective intelligence & gemsGems Some ideas are fully articulated. They provide innovation & quality creative execution.Insights Most ideas are raw. Collective analysis tells the story. They provide insights & validation.#mediaaces@mediaaces/mediaaces 9. Our community deliversCommunicationscrowdsourcingproduct innovation packaging positioning communication conceptsUGC social content brand activation Consumer engagement#mediaacesInnovation and positioning@mediaaces/mediaaces 10. Nescaf New Product DevelopmentHow could we reinvent instant coffee, prepared at home to keep the category relevant and attractive?ideas#mediaaces@mediaaces/mediaaces 11. Nescaf New Product Developmentideas 40 countries 3 weeks 138 entries #mediaaces@mediaaces/mediaaces 12. Coca-Cola Creative ConceptsHow do we communicate energizing refreshment in an ever-original fashion to provide local markets with new and impactful campaign materials?#mediaaces@mediaaces/mediaacescontent 13. content 82 countries 3 months 2,535 entries #mediaaces@mediaaces/mediaaces 14. content#mediaaces@mediaaces/mediaaces 15. Coca-Cola Creative Concepts 6 million online mentions Top 10% of all-time best ads in sample markets on Millward Brown Link score test 100% adoption of creative materials against 47% on average Cost saving efficiencies of 92%#mediaaces@mediaaces/mediaacescontent 16. Schick Quattro Digital contentHow could we reinforce our association with titanium and dramatize the difference it can make, to drive user engagement online? Expected ROI Action: online engagement measured in View-Through-Rate (VTR)#mediaaces@mediaaces/mediaaces 17. Schick Quattro Digital content Our brief to the eYeka community:content Show us an engaging, masculine, humorous or emotional moment when Titanium can give you an unexpected edge by transforming an object in your life into a stronger and more durable Titanium version. #mediaaces@mediaacesAction: 21% VTR (highest in the campaign) /mediaaces 18. Schick Quattro Digital content #3 Video Category Creator: FlojoArt Country: Germany Gender: Malecontent Action: 21% VTR (highest in the campaign) #mediaaces@mediaaces/mediaaces 19. Schick Quattro Digital content Return On Investment The winning videos were immediately put to the test in an online campaign in Japan on Google TrueView (pre-roll ads on Youtube) alongside sponsored content from a Japanese Anime franchise. All the videos led to a dedicated site where viewers could engage with the brand, with data capture. 1. eYeka videos had the highest View-Throuhg-Rate (VTR):17.1% VTR21% VTRcontent EvangelioneYekaAction: 21% VTR (highest in the campaign)2. eYeka videos had the lowest cost to conversion across all campaigns (current and past): 54% vs. historical #mediaaces@mediaaces/mediaaces 20. A wealth of creative, consumer-rooted ideasCHOICE+ Get it right from the startRELEVANCE+ Innovate in weeks vs. monthsACCELERATION#mediaaces@mediaaces/mediaaces 21. Want to learn more?Download our White Paper: http://www.eyeka.netContact: Franois Ptavy - fpetavy@eyeka.net @fpetavy #mediaaces@mediaaces/mediaaces