500km

1,000km

2,000km

3,000km

4,000km

Tokyo

Ulaanbaatar

Shanghai

Hong Kong

BeijingJapan

Korea

Okinawa

China

Nepal

Bangladesh

Myanmar

Bhutan

Laos

ThailandViet Nam

MalaysiaSingapore

Indonesia

Brunei

Philippines

Taiwan

Cambodia

Mongolia

Russia

●

●

●

Xi'an●

Chongqing●

●

●

●

Kyushu ‒ Gateway to Asia

Fukuoka

Saga

Nagasaki

Kumamoto

Oita

Miyazaki

Kagoshima

Fukuoka

Saga

Nagasaki

Kumamoto

Oita

Miyazaki

Kagoshima

Kyushu

Vladivostok

Bengaluru ●

Kyushu

India

NewDelhi

●

6,000km

●●

8,000km

AustraliaSydney

Perth

Management committee

General assembly (members)

Contact：Kyushu Economic Federation International Department2-1-82 Watanabe-dori, Chuo-ku, Fukuoka City 810-004 Tel.: +81-92-761-4261

International Affairs Department, METI Kyushu2-11-1 Hakataeki-higashi, Hakata-ku, Fukuoka City 812-8546 Tel.: +81-92-482-5423

Contact：Kyushu Tourism Promotion Organization,Kyushu Tourism Media Center2-1-82 Watanabe-dori, Chuo-ku, Fukuoka City 810-0004

Email：ktmc@welcomekyushu.jpTel.: +81-92-751-２９５１

○Kyushu Economy International (KEI) was established as the primary organization for international economic exchanges in Kyushu in July 2001, as a cooperative venture between local 　governments, economic bodies, private companies, etc. in Kyushu.○In order to revitalize Kyushu and stimulate its autonomous development through international exchanges in industry, human resources, and more, it aims to publicize comprehensive information on Kyushu’s appealing environment as a business location, its tourism resources, etc. to foreign countries and regions. Alongside this, it aims to promote the creation of innovation as well as balanced regional development through industrial exchange and the selection of Kyushu as a business location by inviting both domestic and overseas companies to visit.

Organization Outline of operation

Kyushu Economy International (http://www.kyushu-kei.org/en/)Kyushu Economy International (KEI)

Kyushu Tourism Promotion Organization (https://www.welcomekyushu.com/)Kyushu Tourism Promotion Organization

○The Kyushu Tourism Promotion Organization（KTPO）was founded in April, 2005 as an executive organization for the “Kyushu Tourism Strategy.” The strategy was established by the Kyushu Regional Strategy Council, composed of the Kyushu Governors’ Association and major financial groups. The KTPO became a General Incorporated Association in April, 2014.

○The organization is steadily and practically unfolding the Kyushu Tourism Strategy in an aim to make Kyushu a “Tourism Kingdom,” which includes maintaining the system for welcoming visitors to the Kyushu region and activities to attract visitors targeting significant markets both domestically and internationally (domestic metropolitan areas as well as East Asia, the U.S., Europe, Australia, etc.).

OrganizationStrategy I: Strategy for Kyushu branding①Creating a clear tourist image of Kyushu②Disseminating the image through various channels according to 　target country

Strategy II: Strategy for improving tourism infrastructure①Activities toward the improvement of physical and human 　infrastruc ture②Deregulation and system revision③Development of tourism human resources④Enhancement of tourism resources and hospitality in tourist 　des tinations in Kyushu

Strategy III: Strategy for attracting tourists to Kyushu①Attraction of inbound international tourists (by country, city, and 　market)②Attraction of domestic tourists (by market and theme)③Common strategy (clarification of target markets; PR strategy; use 　of media, etc.)

Strategy IV: Strategy for stimulating visitors’ consumption and long-term stays①Development of wide-area tourist routes②From passing-by tourism to residential tourism (development of 　night attractions, etc.)③From one-night stay to multiple stays (invitation of residential-type 　events)

Main points concerning the Kyushu Tourism Strategy

Constitution: including prefectures, ordinance-designated cities, economic bodies, private companies, etc.【General assembly members】■Chairman: Chairman, Kyushu Economic Federation■Vice-Chairman: Chaiman, Kyushu Federation of Chambers of Commerce and Industry■Members: Prefectural governors; ordinance-designated city mayors; heads of economic bodies and private companies

【Secretary assembly members】■Secretary-general: Senior Managing Director, Kyushu Eco-nomic Federation■Members: Department managers and bureau directors in charge from prefectures and ordinance-designated cities; directors of economic bodies, etc.□Support organizations: JETRO; Development Bank of Japan, etc.□Adviser: Director, Kyushu Bureau of Economy, Trade and Industry (METI Kyushu); Director, Kyushu District Transport Bureau;□Auditors: Organization for Small & Medium Enterprises and Regional Innovation, Japan, etc.Kyushu Electric Power□Secretariat: Kyushu Economic FederationKyushu Bureau of Economy, Trade and Industry (METI Kyushu)

1．Planning and arrangements for internationalization strategies, etc.Discussing surveys and plans deemed useful and effective when conduct-ed around Kyushu

2．Creation and sharing of information «Imparting information about Kyushu»Imparting information about the investment environment and econo-my-related programs in Kyushu through the website and PR sources

3．Industrial exchange «Industrial exchange between Kyushu and foreign countries»①Programs for economic and business exchanges with Asia (targeting the Pan-Yel-low Sea Economic Zone, China, South Korea, and ASEAN); ②Programs for sharing the latest information about overseas operation locations and market trends, the ways of using support programs, and overseas business and the global economy, through holding seminars, etc.; ③Programs for supporting overseas operations, including participating in business exhibitions abroad, and holding business talk sessions with buyers specializing in foreign markets, in order to support local companies’ expan-sion of their markets into Asia and establishing overseas operations

4．Stimulating the establishment of business «Support for the invitation of overseas enterprises»Holding business invitation seminars and workshops targeting deci-sion-makers, in order to promote the invitation of overseas enterprises effective for the revitalization of the regional economy

5．Human exchange «Relationship building with international students»Holding networking events and job-hunting interview sessions, in order to promote mutual understanding continued relationships with international students, who will be the bridge between Kyushu-based companies operat-ing abroad and foreign countries

Deputy executive director

Executive director

［Executives］ Chair; Vice Chair; Senior managing director

Board of directors Directors Auditors

KyushuTourismMediaCenter

Planningdivision

Overseasdivision

Domesticdivision

Measure development of Kyushu

Clean and economical energy supply region →advanced hydrogen area →based on geothermal ,ocean energy ,etcProducing and developing next-generation automobilesin Kyushu as a baseThe advanced energy management systemLeading region of energy and environment industry in Asia

Sales promotion in overseas marketDevelopment market channel and establishing optimalproduction systemThe marketing effort of "KYUSHU-BRAND"Strengthening logistics and a transit systemExpansion of a business scale/ Construction of stablesupply systemUtilizing the renewable energy produced in a farm villageDevelopment of farming, mountain and fishing villages

Implementing second strategy of tourism in Kyushu・Establishment of the Kyushu brand image・Tourism infrastructure development・Promotion of “visits Kyushu”・Promotion of visitor’s stay / consumptionLinkage with Cool Japan

Kyushu’s major industries

Strategy for growth: Kyushu-Okinawa ～Kyushu-Okinawa Earth Strategy～Kyushu’s strategy for growth to make the best of its rich natural environment and challenge tasks from a global perspective. By combining the four

strategic fields, Kyushu strives for sustainable development as a gateway to Asia

Energy & Environment Health

Agriculture Tourism

Sony Semiconductor Manufacturing Corporation, known for its CMOS image sensors used in Cameras for Smartphones, the Renesas Group, known for its motor vehicle integrated circuits (microcomputers), and Mitsubishi Electric Power Device Factory, known for its power semiconductors used in household appliances and automobiles, also own factories located in Kyushu.

High-value-added semiconductors

Infrastructure information of Kyushu

Scale of Kyushu’s economyKyushu has a scale of economy equivalent to that of Thailand.

・Kyushu, located in the southwestern part of the Japanese archipelago, comprises seven prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima.・Kyushu has a population of 13 million (10.3% of Japan’s population), and accounts for about 10% of Japan as a whole in area and economic indicators, including GDP, consequently being called a “10% economy.”・The gross regional Domestic product of Kyushu shows a scale of economy equivalent to that of Thailand (ranked 28st in the world).

Industrial creation of the preventive care and healthenhancement service which aim at a healthy long lifePromotion of entry and overseas deployment to themedical equipment fieldCreation of the new industry in advanced medicine and the medical treatment field Activation of functionality and health food related industry Promotion of cosmetics related industry

Legend

Major airport

Important port

High-grade trunk road (in use)

High-grade trunk road (under construction or planning)

Urban expressway

Shinkansen

ChinaSouth KoreaHong Kong

South Korea

South Korea

South KoreaTaiwan

Taiwan

South Korea

South Korea

(year)

Unit:Number of cruise- ship visits

Regional differences of consumer price index in major cities (2016)

Growth rate of foreign residents (2013‒2017)

The number of times foreign cruise ships called at Kyushu.

Metropolitan Tokyo Yokohama City Osaka CityNagoya City Fukuoka City

Earth

Healthysmartcity

Food andtourism/greentourism

Smartagriculture

Healthcaretourism

Source：Data compiled by the Kyushu Bureau of Economy, Trade and Industry

Source: Ministry of Land, Infrastructure, Transport and Tourism "Port call results of cruise ships in 2017 (quick estimation)," and Kyushu Regional Development Bureau "Kyushu Cruise Report, January issue"

Kyushu’ share against Japan as a whole

Total land area (2017)

Total population (2017 1.1)

Regional GDP (nominal) (FY2014)

Total tons of Completed steel vessels (FY2016)

Crude steel production (2017)

Automobile production (2017)

Export Value （2017）

Money amount of IC production (2017)

Amount of agricultural production (2016)

Source：Data compiled by the Kyushu Bureau of Economy, Trade and Industry Source: Ministry of Internal Affairs and Communications, "World Data 2017"Source: Ministry of Internal Affairs and Communications, "World Data 2017"

International comparison of Kyushu’s population and regional GDP(Comparison with Taiwan and South Korea)

Change in IC production in Kyushu and entire Japan

Transitions of Kyushu and national crude steel productions

Money amount(Billion yen)

Number of units(million units)

Kyushu, where Toyota Motor Kyushu, Inc., Nissan Motor Kyushu Co.,Ltd., DaihatsuMotor Kyushu Co.,Ltd. and Nissan Shatai Kyushu Co.,Ltd. are operating, has anautomobile production capacity of over 1.5 million units, accounting for about 14% ofthat of Japan as a whole. Additionally, Honda Motor Co.,Ltd. manufacturesmotorcycles at its Kumamoto Factory.

Kyushu is a leading automobile production center in Japan.

Kyushu is the major base for food production in Japan.Kyushu’s agricultural production accounts for about 20% of that of entire Japan.

Source: Ministry of Agriculture, Forestry and Fisheries, "Statistics of Agricultural Income Produced"

Production amount of major agricultural products (in descending order) in 2015

Source：Data compiled by the Kyushu Bureau of Economy, Trade and Industry

Change in the number of four-wheeled vehicles produced in Kyushu

(year)

(10,000 units)

Agricultural products（Unit : 100 million yen）

Kyushu Nationwide The national ratioBeef cattlePigRiceBroiler chickenChicken eggsTomatoesRaw milkStrawberriesMandarin orangesCucumbersSweet potatoesPotatoesGreen peppersTea (raw leaf)Eggplants

Total output

Source：Data compiled by the Kyushu Bureau of Economy, Trade and Industry

Yawata Steel Works, which used to be owned by the government and now belongs to Nippon Steel & Sumitomo Metal Corporation, is one steel plant located in Kyushu. Kyushu accounts for about 14% of national crude steel production.

The birthplace of modern steel plants

Number of unitsproduced nationwide

Number of unitsproduced in Kyushu

Money amount of production nationwide

Money amount ofproduction in Kyushu

(year)

(year)

KyushuNationwide Nationwide share（1,000 tons units）

Kyushu Taiwan South Korea

Comparison of GDP (partly extracted)Taiwan

Sweden

Nigeria

Poland

Belgium

Kyushu

Iran

Turkey

Thailand

Norway

(Billion U.S. dollars)

Advantage of Kyushu’s infrastructure

Office and home rental costs in Fukuoka City are about half of what they are in the 23 wards of Metropolitan Tokyo.

The regional difference index of consumer prices in Fukuoka City is the lowest among major cities.

The rate of growth of foreign residents in Fukuoka City is top among major cities.

(National average = 100)

The number of times cruise ships called at Japanese ports in 2017 reached a record high. Per individual port, Hakata Port was ranked 1st and Nagasaki Port was 2nd.

Source: Ministry of Internal Affairs and Communications, "Retail Price Survey"

2010 2011 2012 2013 2014 2015 2016 2017

Source: Ministry of Justice, “Statistics on Foreign Residents”

Source：Data compiled by the Kyushu Bureau of Economy, Trade and Industry

Fukuoka CityOsaka CityNagoya CityYokohama CityMetropolitan Tokyo

Office and home rental costs in major cities (2016)

Metropolitan Tokyo Yokohama City Osaka CityNagoya City Fukuoka City

Rent(yen/m2)

Convenience in access to Asian countriesKyushu has efficient connections to Asia.Flight time is shorter than that to/from Tokyo by approximately one hour or more.

Kyushu is as near to major cities in the rest of Asia as to those in Japan.

Excellent access to the downtown area

【Sources】Materials from Kyushu District Transport Bureau & Kyushu Regional Development Bureau【“China” in the above diagram indicates mainland China for convenience.】

●Kyushu's Expressways/Shinkansen/International Air Routes/International Cargo Routes（as of January 2018）

　　　　　Western coast of North America(Canada & the U.S.)Southeast Asia (Malaysia; the Philippines; Singapore; Thailand; Vietnam;Myanmar)China, South Korea, Hong Kong, Taiwan, Russia

Port of Satsuma Sendai

Port of Kagoshima

Port of Aburatsu

ChinaSouth KoreaTaiwan

Port of Oita

ChinaTaiwanSouth Korea

Port of Shibushi

Seoul

BusanSeoulYangyangMuan

Seoul,Taipei,Hong KongMiyazaki Airport

Seoul,Muan,Shanghai,Taipei,Hong Kong

SeoulKaohsiungHong Kong

ShanghaiSeoul

ShanghaiSeoul

Seoul, Busan, Daegu, Beijing, Dalian, Shanghai, Qingdao, Wuhan, Taipei, Kaohsiung, Hong Kong, Macau, Manila, Bangkok, Hanoi, Ho Chi Minh, Singapore, Guam, Honolulu

Kumamoto Airport

Kagoshima Airport

Saga Airport

Kagoshima Chuo

Kitakyushu Airport

KagoshimaAirport

Miyazaki Airport

Oita Airport

Nagasaki AirportKumamoto Airport

Fukuoka Airport

Saga AirportNagasaki Airport

Hakata

Port of Nagasaki

Port of YatsushiroPort of Kumamoto

Port of Hososhima

Port of Miike

Port of Imari

Southeast Asia(the Philippines; Thailand; Vietnam)South Korea,China,Taiwan,Hong Kong

South Korea

ChinaSouth Korea

Port of Kitakyushu

Kitakyushu Airport

Oita Airport

Fukuoka Airport

Port of Hakata

Average asking rent for offices House rent managed by private sector

(10,000 people)Comparison in population GDP (100 million U.S. dollars)

2, 6131, 7681, 6661, 628762741689603434345306241219207206

17, 541

6, 6566, 30515, 0053, 4165, 5132, 4347, 3321, 7001, 5051, 4821, 0021, 282526569885

88, 631

39. 328. 011. 147. 713. 830. 49. 435. 528. 823. 330. 518. 841. 636. 423. 319. 8

Number of four-wheeled vehicles produced in Kyushu

Nationwide share

105.2104.9

99.4100.7

97.6

92

96

94

98

100

102

104

106

Other

Port of Kagoshima

Port of Nagasaki

Port of Hakata

Fukuoka Tokyo(Narita)

Major cities in Japan Major cities in the rest of Asia

Hiroshima

Osaka

Tokyo

Sapporo

Busan (South Korea)

Seoul (South Korea)

Shanghai (China)Qingdao (China)Dalian (China)

Beijing (China)

Airport to the downtown area

Busan (South Korea)

Seoul (South Korea)

Shanghai (China)

Taipei (Taiwan)

Hong Kong

Ho Chi Minh (Vietnam)

Bangkok (Thailand)

Singapore

10 min.

55 min.

1 h. 30 min.

1 h. 50 min.

2 h. 40 min.

4 h.

5 h. 30 min.

6 h.

6 h. 45 min.

50 min.

2 h. 30 min.

2 h. 45 min.

3 h. 40 min.

4 h. 15 min.

5 h. 25 min.

6 h. 45 min.

7 h. 15 min.

7 h. 45 min.

0

100

200

300

400

500

600

700

800

900

1000

309

262

98

288

957

312

190

80

133

715

245

128

51

73

497

99

702935

233

19351613

83

85

722744

228

6139456

151

2617

85

56

(％)

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.031.2

20.518.3

9.9

32.8

387

395

395

399

399

455

477

495

496

523

0 100 200 300 600500400

12.0

12.5

13.0

13.5

14.0

14.5

15.0

15.5

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2015

2017

1,312

3,992

2,267

5,2304,858

13,779（％）

Sightseeing spots

Photos provided by Saga Prefectural Tourism Federation, Kumamoto Prefecture Tourist Federation, Tourism Oita, Kagoshima Prefectural Visitors Bureau, Kyushu Tourism Promotion Organization

●Okitsu-miya, Munakata Taisha（Okinoshima）

●Shrine buildings of Hetsu-miya ●Panorama of the heritage sites

●The Imperial Steel Works, Japan (first Head Office) ●Remains of the Mietsu naval dock ●Hashima Coal Mine (Gunkanjima)

●Former Glover house and office ●Manda Pit ●Former Shuseikan (remains of the reverberatory furnaces)

UNESCOWorld Heritage

HAKATA

NAGASAKINAGASAKI

SAGASAGA

GOTO FUKUE

AMAKUSAAMAKUSA

YAKUSHIMA

YAKUSHIMAMIYANOURA

KAGOSHIMAKAGOSHIMA

OITA

TOKYO

OSAKA

KITAKYUSHU

KOKURAKOKURA

KUMAMOTOMISUMI

YATSUSHIRO

SASEBO

NAGASAKI

SHIN-YATSUSHIRO

OITA

MIIKE

SHIMABARA

MISUMINAGASAKI

HONDOHONDO

MIYANOURA

45min

50min

1h

1h

1h

1h30min

1h25min

2h30min

20min

50min

30minFUKUE

IZUHARAIZUHARA

FukuejimaIsland

TsushimaIsland

YakushimaIslandYakushimaIsland

TanegashimaIsland

35min

45min

30min

MOJIMOJI

35min

KUMAMOTO-KAGOSHIMA-CHUO

1h

HAKATA-KAGOSHIMA-CHUO

1h30min

OITA-MIYAZAKI3h10min

KAGOSHIMA-CHUO-MIYAZAKI

2h

MIYAZAKI

KUMAMOTO KUMAMOTO

MINAMI-MIYAZAKI

Miyazaki

Kumamoto

MIYAZAKI

HAKATA-KUMAMOTO40minHAKATA-

NAGASAKI2h10min ASO

YUFUIN

Oita

Fukuoka

ＳａｇａHAKATA-SAGA40min

IkinoshimaIsland

TSUSHIMA

IZUHARA

FUKUOKA

TSUSHIMATSUSHIMA

TokunoshimaIsland

AmamioshimaIsland

HAKATA2h15min2h15min

HAKATA-OITA2h

HAKATA-YUFUIN2h10min

KagoshimaKagoshima

NagasakiNagasaki

SHIN-TOSUTOSU

SAGA

KARATSU

KAGOSHIMA-CHUOKAGOSHIMA-CHUO KAGOSHIMA

OkinoerabujimaIslandOkinoerabujimaIsland

HAKATAFUKUOKAFUKUOKA

●Fukuoka●Saga●Nagasaki●Kumamoto●Oita●Miyazaki●Kagoshima

Kyushu Tabi Net QR Code

Kyushu’s southernmost prefecture withan active volcano brimming with powerand the history of the Satsuma Domain

Fully enjoy the blessings of two seas and fertile land, Hizenceramics, famous healing hot springs and local sake

Sense the vestiges of western culture and experience anextraordinary atmosphere on a remote island

An area with many of Kyushu best views where you can feel the majesty of nature

●World cultural heritage sites【inscribed in 2017】 The Sacred Island of Okinoshima and Associated Sites in the Munakata Region

●World cultural heritage sites 【inscribed in 2015】　 The Sites of Japan’s Meiji Industrial Revolution: Iron and Steel, Shipbuilding and Coal Mining

Oita, Japan’s #1 hot spring prefecture ♨ Loaded with alluring flavors too!

Enjoy southern seaside drivesand spots with mystical energywhere myths are alive

The gateway to Kyushu with both urbanfunctions and suburban areas rich in nature

Japanese sake ●Saga Prefecture

Takeo Hot Springs ●Takeo City

Unzen Jigoku (Unzen Hell)●Unzen City

Tatsunoshima Swimming Beach ●Iki City

Mojiko Retro District ●Kitakyushu City

阿蘇山 ●阿蘇市

Kuma River rafting ●Hitoyoshi City

Kagoshima wagyu beef●Kagoshima Prefecture

Yufuin Hot Spring ●Yufu City

Seki mackerel and Seki horse mackerel●Oita City

Nichinan-kaigan Coast・Horikiri-toge Pass ● Nichinan City＆ Miyazaki City

Shochu (Japanese liquor)●Miyazaki Prefecture

Arita-Yaki pottery and Imari-Yaki pottery●Arita Town & Imari City

Oura Church●Nagasaki City

Usa-jingu Shrine ●Usa City

Yanagawa Kawakudari (canal cruise) ●Yanagawa City

Fukuoka Tower ●Fukuoka City

Mt. Aso ●Aso City

Kurokawa Hot Spring ●Minamioguni Town Sengan-en ●Kagoshima City Ibusuki natural sand-steam spring ●Ibusuki City

● World natural heritage site 【inscribed in 1993】　 Yakushima

Takachiho Gorge ●Takachiho Town

Okitsu-miya,Munakata Taisha

（Okinoshima）

Okitsu-miyaYohaisho,Munakata Taisha Hetsu-miya,

Munakata Taisha

Nakatsu-miya,MunakataTaisha

Shimbaru-NuyamaMounded Tomb Group

Saga

Nagasaki

Fukuoka

Oita

KumamotoMiyazaki

Kagoshima

500km

1,000km

2,000km

3,000km

4,000km

Tokyo

Ulaanbaatar

Shanghai

Hong Kong

BeijingJapan

Korea

Okinawa

China

Nepal

Bangladesh

Myanmar

Bhutan

Laos

ThailandViet Nam

MalaysiaSingapore

Indonesia

Brunei

Philippines

Taiwan

Cambodia

Mongolia

Russia

●

●

●

Xi'an●

Chongqing●

●

●

●

Kyushu ‒ Gateway to Asia

Fukuoka

Saga

Nagasaki

Kumamoto

Oita

Miyazaki

Kagoshima

Fukuoka

Saga

Nagasaki

Kumamoto

Oita

Miyazaki

Kagoshima

Kyushu

Vladivostok

Bengaluru ●

Kyushu

India

NewDelhi

●

6,000km

●●

8,000km

AustraliaSydney

Perth

Management committee

General assembly (members)

Contact：Kyushu Economic Federation International Department2-1-82 Watanabe-dori, Chuo-ku, Fukuoka City 810-004 Tel.: +81-92-761-4261

International Affairs Department, METI Kyushu2-11-1 Hakataeki-higashi, Hakata-ku, Fukuoka City 812-8546 Tel.: +81-92-482-5423

Contact：Kyushu Tourism Promotion Organization,Kyushu Tourism Media Center2-1-82 Watanabe-dori, Chuo-ku, Fukuoka City 810-0004

Email：ktmc@welcomekyushu.jpTel.: +81-92-751-２９５１

○Kyushu Economy International (KEI) was established as the primary organization for international economic exchanges in Kyushu in July 2001, as a cooperative venture between local 　governments, economic bodies, private companies, etc. in Kyushu.○In order to revitalize Kyushu and stimulate its autonomous development through international exchanges in industry, human resources, and more, it aims to publicize comprehensive information on Kyushu’s appealing environment as a business location, its tourism resources, etc. to foreign countries and regions. Alongside this, it aims to promote the creation of innovation as well as balanced regional development through industrial exchange and the selection of Kyushu as a business location by inviting both domestic and overseas companies to visit.

Organization Outline of operation

Kyushu Economy International (http://www.kyushu-kei.org/en/)Kyushu Economy International (KEI)

Kyushu Tourism Promotion Organization (https://www.welcomekyushu.com/)Kyushu Tourism Promotion Organization

○The Kyushu Tourism Promotion Organization（KTPO）was founded in April, 2005 as an executive organization for the “Kyushu Tourism Strategy.” The strategy was established by the Kyushu Regional Strategy Council, composed of the Kyushu Governors’ Association and major financial groups. The KTPO became a General Incorporated Association in April, 2014.

○The organization is steadily and practically unfolding the Kyushu Tourism Strategy in an aim to make Kyushu a “Tourism Kingdom,” which includes maintaining the system for welcoming visitors to the Kyushu region and activities to attract visitors targeting significant markets both domestically and internationally (domestic metropolitan areas as well as East Asia, the U.S., Europe, Australia, etc.).

OrganizationStrategy I: Strategy for Kyushu branding①Creating a clear tourist image of Kyushu②Disseminating the image through various channels according to 　target country

Strategy II: Strategy for improving tourism infrastructure①Activities toward the improvement of physical and human 　infrastruc ture②Deregulation and system revision③Development of tourism human resources④Enhancement of tourism resources and hospitality in tourist 　des tinations in Kyushu

Strategy III: Strategy for attracting tourists to Kyushu①Attraction of inbound international tourists (by country, city, and 　market)②Attraction of domestic tourists (by market and theme)③Common strategy (clarification of target markets; PR strategy; use 　of media, etc.)

Strategy IV: Strategy for stimulating visitors’ consumption and long-term stays①Development of wide-area tourist routes②From passing-by tourism to residential tourism (development of 　night attractions, etc.)③From one-night stay to multiple stays (invitation of residential-type 　events)

Main points concerning the Kyushu Tourism Strategy

Constitution: including prefectures, ordinance-designated cities, economic bodies, private companies, etc.【General assembly members】■Chairman: Chairman, Kyushu Economic Federation■Vice-Chairman: Chaiman, Kyushu Federation of Chambers of Commerce and Industry■Members: Prefectural governors; ordinance-designated city mayors; heads of economic bodies and private companies

【Secretary assembly members】■Secretary-general: Senior Managing Director, Kyushu Eco-nomic Federation■Members: Department managers and bureau directors in charge from prefectures and ordinance-designated cities; directors of economic bodies, etc.□Support organizations: JETRO; Development Bank of Japan, etc.□Adviser: Director, Kyushu Bureau of Economy, Trade and Industry (METI Kyushu); Director, Kyushu District Transport Bureau;□Auditors: Organization for Small & Medium Enterprises and Regional Innovation, Japan, etc.Kyushu Electric Power□Secretariat: Kyushu Economic FederationKyushu Bureau of Economy, Trade and Industry (METI Kyushu)

1．Planning and arrangements for internationalization strategies, etc.Discussing surveys and plans deemed useful and effective when conduct-ed around Kyushu

2．Creation and sharing of information «Imparting information about Kyushu»Imparting information about the investment environment and econo-my-related programs in Kyushu through the website and PR sources

3．Industrial exchange «Industrial exchange between Kyushu and foreign countries»①Programs for economic and business exchanges with Asia (targeting the Pan-Yel-low Sea Economic Zone, China, South Korea, and ASEAN); ②Programs for sharing the latest information about overseas operation locations and market trends, the ways of using support programs, and overseas business and the global economy, through holding seminars, etc.; ③Programs for supporting overseas operations, including participating in business exhibitions abroad, and holding business talk sessions with buyers specializing in foreign markets, in order to support local companies’ expan-sion of their markets into Asia and establishing overseas operations

4．Stimulating the establishment of business «Support for the invitation of overseas enterprises»Holding business invitation seminars and workshops targeting deci-sion-makers, in order to promote the invitation of overseas enterprises effective for the revitalization of the regional economy

5．Human exchange «Relationship building with international students»Holding networking events and job-hunting interview sessions, in order to promote mutual understanding continued relationships with international students, who will be the bridge between Kyushu-based companies operat-ing abroad and foreign countries

Deputy executive director

Executive director

［Executives］ Chair; Vice Chair; Senior managing director

Board of directors Directors Auditors

KyushuTourismMediaCenter

Planningdivision

Overseasdivision

Domesticdivision