iTaste, le Facebook des gourmets : genèse de la création d'un réseau social spécialisé
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iTaste Social Shopping Platform Paul de La Rochefoucauld CEO [email protected] GSM: +41 79 203 9889 vendredi, 18 février 2011
Transcript of iTaste, le Facebook des gourmets : genèse de la création d'un réseau social spécialisé
iTasteSocial Shopping Platform
Paul de La [email protected]: +41 79 203 9889
vendredi, 18 février 2011
iTaste Jan. 2011 page
iTaste. Web site & iPhone App
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vendredi, 18 février 2011
iTaste Jan. 2011 page
iTaste. Numbers
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120’000 members8’000 new members each month61’000 restaurants referenced in France, Switzerland and Belgium
Launched in June 09 (no marketing budget)
27% return every month (CH)3 mins spent on the web site
700 ratings each week
3.7 comments or reactions for each review23’000 « follow » requests per month weaving the network
vendredi, 18 février 2011
iTaste Jan. 2011 page
iTaste. Why is iTaste different
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iTaste is the ony social network 100% dedicated to lifestyle
Reviews with real names; no pseudonyms
Unique functionalities Search, Grades, Alerts, Itinerary iTaste Match calculates gastronomy matching of members
Wiki Mode: users update 4-500 information items each week
Unique Content High Quality of Reviews
vendredi, 18 février 2011
iTaste Jan. 2011 page 5
iTaste Profession
Grow the community to generate reviews and contributions.
Online (web) and mobile (iPhone)
Community Management MonetizingPromotional and transactional based products (SaaS & Content) for business owners:
Reputation ManagementMini CRMCustomer Acquisition, Loyalty programs
The iTaste team (11 FTE) has developed two core skills: Generating high quality content and monetizing it.
vendredi, 18 février 2011
iTaste Jan. 2011 page 6
iTaste Profession, numbersQ 2, 3 & 4 are showing steady growth both on the trafic and on the sales side. Initial beta clients sold in 2009 have all renewed so far.
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