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  • • Introduction : Panorama du programmatique, comment ça marche ?

    • Table ronde 1 : Le programmatique en 2019, quels sont les enjeux business pour les régies et les éditeurs ?

    • Table ronde 2 : RGPD, ePrivacy : verrons-nous la fin du programmatique en 2019 ?

    AGENDA

  • HUBINSTITUTE.COM

    PANORAMA DU PROGRAMMATIQUE :

    COMMENT CA MARCHE? MICHEL JUVILLIER

    @Juvillier

    mj@juvillierconseil.com

  • 4

    DATA ET PROGRAMMATIQUE CONSTATS

    1

  • © 2018 HUB Institute. All Rights Reserved.

    DATA : LE NOUVEL ENJEU DU MARKETING ET DE LA PUBLICITÉ

    « SI TU VEUX CONNAÎTRE QUELQU'UN,

    N'ÉCOUTE PAS CE QU'IL DIT

    MAIS REGARDE CE QU'IL FAIT »

    DALAÏ LAMA

  • © 2018 HUB Institute. All Rights Reserved.

    DATA : EXPLOITER LES 4 PILIERS D’USAGE

  • © 2018 HUB Institute. All Rights Reserved.

    DATA : UNE APPROCHE MULTI-SCREEN

  • © 2018 HUB Institute. All Rights Reserved.

    DATA : LE FACTEUR CLÉ DU SUCCÈS GAFA

    https://fr.statista.com/infographie/12778/les-revenus-mirobolants-des-gafam/

  • © 2018 HUB Institute. All Rights Reserved.

    FACEBOOK ET GOOGLE CAPTENT UNE PART CROISSANTE

    DU MARCHÉ PUB ONLINE

    De plus en plus numérique et

    mobile, la publicité en France est

    dominée de manière écrasante par

    les deux géants américains qui

    concentrent à eux seuls 78% des

    investissements des annonceurs.

    http://www.liberation.fr/futurs/2018/01/26/la-pub-hexagonale-un-duopole-google-facebook_1625265

  • © 2018 HUB Institute. All Rights Reserved.

    VERS LA SMART DATA

  • 11

    GENESE DU

    PROGRAMMATIQUE 2

  • Agences Media Annonceurs

    LES EDITEURS

    VENTES AUX AGENCES

    VENTES AUX ANNONCEURS

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    GENESE DU PROGRAMMATIQUE

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    Ad Networks & exchanges

    NOUVEAUX DEFIS : Complexité accrue,

    opérations manuelles , gestion de la qualité

    des annonces, → perte d’opportunités de

    revenus

    www.HUBinstitute.com

    www.HUBinstitute.com

    GENESE DU PROGRAMMATIQUE

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    RAPPEL DES CHIFFRES D’INVESTISSEMENT EN FRANCE

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