iBeaken visitor engagement and activation

Sharing of your stories with the public is important to make them aware of the importance of the history and heritage. Although the romans said ‘Nil novi sub sole’, it is better to know your history, not to make the same mistakes. It is important to create a good communication mix of panels, web presence, mobile and physical guidance. iBeaken animates the museum digitally. And we don’t do that with a specific device and applications but with a mobile platform that is flexible to use and available for ALL smartphones on existing mobile operator networks or WIFI. Our clients are rapidly operational with a low cost investment. A loyalty program engages better with your guests and puts you in power to re-activate him afterwards. That is much more efficient and sustainable than to push your guest away to Facebook. iBeaken is a Belgian product, active in several european countries like Sweden, Spain, Belgium, the Netherlands, England and France...

iBeaken, visitor engagement and activation

iBeaken works as a ‘lean company’ : we engage the best freelancers or suppliers. You cannot find us in a large office building with unnecessary costs – the contact with our clients is fast, efficient and warm. Our prices are more than reasonable. Under the lead of Jo Van Hove, the number of collaborators vary from project to project. On average around 25 dynamic people or companies work with us : developers, designers, translators, steelcutters, painters, etc... Most of them work with us since years ! Together we realise simple local or big european projects with specific demands.

Lean company, big team !!

how to get access to multi-media and multilingual content

CONNEXION TECHNOLOGY

Apps are...

Credit:©olly/Fotolia

...a burdon !

apps are not more than a smart way to bind a client to a smartphone brand expensive to build and maintain they exclude people and are a short term investment

apple android blackberry windows8

2zen badasymbian

maemo ubuntu firefox huawei

Mobile internet is...

...ready for the future !

independent of platforms and technology fast to deploy and easy to maintain and are a long term investment

connect through wifi

It’s better to invest in a good wifi system than spend a lot of money in an app.

iBeaken/Museana works over wireless networks like WIFI. A closer engagement with the user, rapid content updates and a small learning curve are the most important advantages. A good WIFI network has more advantages !! Besides the access to content in iBeaken and users email, you can also monitor humidity, control access, communicate with staff, map visitor movements, protect artworks, stream audio and video, manage exhibit installations, etc...

TRIGGERS

Triggers make it easy for the guests to access content online...

There are many ways to trigger the content. Here after you’ll find a list of the main triggers you can use with iBeaken. We have tested and approved some of them... Up to you to choose what is best for your museum or venue.

classic QR code

Wall panels

advantages:->clear‘calltoac2on’->easytomakeyourselfonline->useforfree->easytoreproduceinprint(brochures,folders,posters,etc...)->worldwidestandard->tobereadwithhundredsoffreescannersdisadvantages:->notthatbeau2ful->minimaldimension:30x30mm/1,18”->notalwaysusedformobile->youneeda‘quiet’zoneof3mm/0,12”around->nearlyimpossibletoreadat50lux

TESTED &

APPROVED

BY IBEAKEN

trigger

vQR code visual QR code

Wall panels

advantages:->clear'calltoac2on'->goodintegra2oninlook&feel->easytomakeonline(iniBeaken)->easytoreproduceinprint(brochures,folders,posters,etc...)->worldwidestandard->readbyhundredsoffreeQRscannersdisadvantages:->needstobeatleast30x30mm/1,18”->notfreeofchargeforcommercialpurposes->nearlyimpossibletoreadat50luxorless

TESTED &

APPROVED

BY IBEAKEN

trigger

Dial Pad tap a code

Wall panels

advantages:->clear'calltoac2on'->goodintegra2oninlook&feel->easytomakeonline(iniBeaken)->easytoreproduceinprint(brochures,folders,posters,etc...)->worldwidestandarddisadvantages:->nonereally;-)->bestdonewithasmallapp

TESTED &

APPROVED

BY IBEAKEN

trigger

NFC near field communication

Wall panels

advantages:->invisibletechnology->goodintegra2oninlook&feel->worldwidestandard->standardizedicondisadvantages:->notallsmartphonesequipped(lookatthisregularlyupdatedlist:hTp://www.nfcworld.com/nfc-phones-list/#available)->invisibletechnology–wheretoscanwhat?->difficulttoprogramyourself->nottobeusedinmassproduc2on–e.g.printcampaigns->informa2on‘can’bedisturbedbystrongmagne2cfield->'datareten2on'notmorethan10years

TESTED &

APPROVED

BY IBEAKEN

trigger

IRe image recognition

advantages:->invisibletechnology->completeintegra2oninlook&feel:theimageisthecode->canbeusedeasilyinmassifcampaigns(folders,print,posters)->possibletocreateaveryoriginalsignagedisadvantages:->enduserneedsasmallapp->difficulttoprogramyourself->invisibletechnology–whattoscanwhere?Aniconisneeded...->limita2onstotheuseofpaTernsorimageswithlesserdetail

TESTED &

APPROVED

BY IBEAKEN

trigger

Ore Object recognition

advantages:->invisibletechnology->completeintegra2oninlook&feel:theobjectisthecode->verypromisingtechnologydisadvantages:->enduserneedsasmallapp->difficulttoprogramyourself->invisibletechnology–whattoscanwhere?Aniconisneeded...orALLobjectsneedtobeavailable->limita2onstotheuseofpaTernsorimageswithlesserdetail->lightneedstobeconstant

trigger

AR Augmented reality

advantages:->invisibletechnology->completeintegra2oninlook&feel:theworldisthecode->canbeusedeasilyinmassifcampaigns(folders,print,posters)->possibletocreateaveryoriginalsignage->definitelyapromisingtechnologydisadvantages:->enduserneedsasmallapp->difficulttoprogramyourself->notagoodexperienceonsmallscreens->userisalwaysonthescreen->invisibletechnology–whattoscanwhere?Aniconortrackertagisneeded...->experiencescrambleseasilywithmuchcontent

TESTED &

APPROVED

BY IBEAKEN

trigger

IC Image Cluster

advantages:->invisibletechnology->completeintegra2oninlook&feel:theroomisthecode->easytomake->veryadaptable->addorremoveobjectseasily->transportable/sharabletooutside->noappneededdisadvantages:->panoramicphotographofeveryroom->whenexhibitchangesyouneedtomakenewpicturesandreprogram

TESTED &

APPROVED

BY IBEAKEN

trigger

aQR code acoustic QR code

Wall panels

advantages:->gameelement->alsoavailableforsmartphoneswithoutacamera->smoothandfuntouse->easytointegrateinseveralmaterialsdisadvantages:->s2llexperimental->cannotbemadeyourself->enduserneedsaspecificapp->learningcurve

trigger

BLE/iBeacon bluetooth low energy

advantages:->hardwarerapidandcheaptorollout->invisibletechnology->goodintegra2oninlook&feeldisadvantages:->enduserneedsasmallapp->difficulttoprogramyourself->pushtechnology–enduserhasnochoicethantoreceivetheinforma2on->bluetooth4.0isneededondevice->enduserneedstoac2vatebluetooth->notveryreliablewithmoretransmiTersinonespace–signalscrambles,exceptforprofessionalsolu2ons$$$

TESTED &

APPROVED

BY IBEAKEN

trigger

LiFi light fidelity

advantages:->linkedtoexis2ngledlightinmuseum->canbeusedevenunder50lux->invisibletechnology->goodintegra2oninlook&feel->incrediblyfast->noradiowaves->replacesWIFIaccessdisadvantages:->enduserneedsaspecificappandalsoa‘lightreadingdevice’(thatplugsintotheaudiooutofthedevice)->invisibletechnology(iconnecessary)->specificinterven2ononLEDlightnecessary->$$$

TESTED &

APPROVED

BY IBEAKEN

trigger + connexion

IR infra red

advantages:->canbeusedevenunder50lux->invisibletechnology->goodintegra2oninlook&feel->incrediblyfast->noradiowavesdisadvantages:->enduserneedsaspecificappandalsoa‘infraredreadingdevice’(thatplugsintotheaudiooutofthedevice)->invisibletechnology(iconnecessary)->investmentinhardware->price

trigger + connexion

HF High Frequency sound

advantages:->canbeusedinthedark->invisibletechnology->goodintegra2oninlook&feel->incrediblyfast->noradiowavesdisadvantages:->enduserneedsaspecificapptolisten->invisibletechnology->specificinterven2ononeachroom->price

trigger

MF magnetic field

advantages:->everybuildinghasit’sown->easytosetup->invisibletechnology->goodintegra2oninlook&feel->incrediblyfast->notechnologyinvestmentneededdisadvantages:->enduserneedsaspecificapp->invisibletechnology(iconnecessary)->not100%reliable

TESTED

BY IBEAKEN

trigger

digital animation

digital animation

It’s not anymore ‘from this era’ to place dry panels in the landscape. Today the public asks for ‘digital animation’ behind a QR code, NFC or augmented reality. But the most important thing is that you create your own community !! You create, manage and publish your own content, in your own house style, with your own URL. Your image and history is of utmost importance...

250 words

multi-language

image slider

& your own look & feel !!

audio & video & sign language

share to socnets favourite

external links

quiz

rewards program

user comments

projects

we make projects on demand

projects

Andenne Barcelona Malpica Ekeren

Fosses-la-Ville Gyverinckhove Sagalassos Val d’Uixó

Bure Namur Marche-en-Famenne Stockholm

pokemessagesinterestupdatesannouncediscounts&events

build YOUR community

custom mobile webapp

Religiana – custom app and lay-out

museums British Museum, Digital Learning Dept

economic solution fast implementation multi-language low-technology

Riveo.be

museums

Riddarhuset, Stockholm

museums

Museu Maritim Barcelona

museums

Museo Maritim Barcelona

museums

Musée de la Famenne, BE

projects

Bezoekers- en Natuureducatie Centrum "De Nachtegaal” de Panne (BE), Musée de la Céramique (Andenne), Tierras del Vino (ES), Riddarhuset (SE), Ponteceso (ES), Digital Learning Department British Museum (UK), IPW (BE), Province du Luxembourg Belge (BE), Province de Liège (BE), Andenne Tourisme (BE), Sambreville (BE), Floreffe (BE), Fosses-la-Ville (BE), Vaxholm (SE), Rivéo (BE), Musée du Masque (BE), Gemeente Tervuren (BE), Stad Turnhout (BE), Norrtälje (SE), Sagalassos (TR), Ville de Namur (BE), OpenKerken (BE), Musée René Magritte (BE), Commune de Hamois (BE), Heuvelland (NL), Belogradchik (BG), Ville de Durbuy (BE), Musée de la Fraise (BE), Museu Maritim Barcelona (ES), District Ekeren (BE), Fistera (ES), Carballo (ES), Ville de Virton (BE), Village de Bure (BE), Forts de Namur Province de Namur (BE), Det Litterära Stockholm (SE), enz...

selection of images @ https://www.flickr.com/photos/92369314@N04/

contact

Ask your site specific offer :

Jo Van Hove jvh@ibeaken.com

+32 475 44 04 54 http://iBeaken.com

Loc8 sprl

BE 0862 422 842