Hubspot - stats sur les reseaux sociaux

8/3/2019 Hubspot - stats sur les reseaux sociaux

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S P O N S O R E D B Y :

DATA INS IG HTS

A Research Collection for Marketers

The Social

Media

Data

Stacks
http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/http://www.hubspot.com/


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DATA INS I GHTS

The Social Media Data Stacks

The charts in this collection are ready to use, download, format, and otherwise support your marketing goals.

Feel free to share the whole presentation or any slide, with your colleagues and business partners, but please

preserve credits to our sponsor, HubSpot, our research partners who provide the source data, and our links to

MarketingCharts.com.

The Social Media Data Stacks is part of Watershed Publishings Data Insights series featuring trends, data

and research. This collection brings together months of surveys, reports and insights released by nationally

recognized research and marketing organizations focused on keeping pace with the latest data about social

media its growth and use.
http://www.watershed-publishing.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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Social media is a powerful force. Consider these facts.

Social media site users spend an average of 5.4 hours a month engaged in networking site

Facebook attracts 734.2 million unique visitors a month.

Half of TV viewers tweet about TV shows.

It is little wonder that marketers work so hard to keep pace of the social media momentum.

In MarketingCharts The Social Media Data Stacksyou will get the latest data on the incredible reac

Facebook and other social media sites, as well as critical information on how marketers are reacting to a

social media.

One of the most surprising statistics is that 68% of CMOs report that they feel unprepared for the ch

media marketing. Many of the 45 charts and accompanying analysis will help provide you with key dawhy social media marketing is so challenging, and when done well, so rewarding.

We hope youll find the information in this data stack helpful to your social media marketing efforts.

Enjoy!

The HubSpot Team


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Table ofContents

Facebook, et. al.

Facebook and the ROW

Big Time Facebook Dominance

The Facebook User: 5 More Hours on Sites

Facebook Global: 734 Million Visitors

Facebook USA: 140 Million Visitors

Trends, Short & Long

Rise and Fall; Facebooks Steady Climb

M-o-M, LinkedIn Makes Headway

Average Time Spent: 5.4 Hours/Month

Facebook Scores Lowest for Satisfaction

Google+ Jumps to 8th, 1269% Spike

Google+ Grabs 15 Million Visitors

Google+ Audience Tends to be Affluent

User Stats & Data

Site Usage Grows from 8% to 65%

Females, 18-34, Most Active on SocNets

55+ Users Double Mobile Visits

9 in 10 Parents Seek Friends, Family

7 in 10 Parents Seek Some LOLs

Half of Viewers Tweet about TV Shows

Twitter Bursts Suit TV Discussions

LinkedIn Top Choice for Journalists

Companies & Social Media Marketing

Who is Measuring Social Media Value?

68% of CMOs Challenged by Social Media

Top Performing CMOs Not Too Far Ahead

Brand Sentiment Valued, not Measured

Social Media Data Feeds Strategy

Google Alerts is Tool of Choice

SocNets Ads Lag Behind Other Formats

How are Marketing Budgets Affected?

2 in 3 Will Increase Email Marketing

Facebook: 281% Ad Spend Growth

Consumers & Social Media Marketing

Consumers Expect Something for Like

Consumers React to Like Marketing

1 in 4 Expect Weekly or Monthly Updates

27% of User Time is Spent on Newsfeed

4 in 10 Use Facebook for Social Sign-in

51% Access Facebook via Mobile

8 in 10 Connect to Brands on Facebook

SocNet Users Want Deals, Discussion

Social Sites Impact 35% of Shoppers

On Average, 29% Seek Purchase Advice

Active SocNet Users Take It Offline

Sports, Education Lead Discussions

Sponsors and Partners

About HubSpot

Our Data Partners

Sponsorship Information


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FACEBOOK,ET. AL.


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6

We start with a big number first: 53.5 billion

minutes per month. Facebook is dominating

the web brands.

In looking at a data snapshot of monthly

aggregate time spent on a site for Facebook

and the ROW (rest of the web), Facebook

has toppled some big names. The Nielsen

Company data show that even Yahoo users

come in a distant second with an average of

17.2 billion minutes per month, less than

one-third Facebooks total.

YouTube ranks sixth, claiming 9.1 billion

user minutes per month.

Facebook and the ROW

Top 10 U.S. Web Brands by Aggregate Time SpentU.S. web users monthly minutes in billions, home and workSource: The Nielsen Company

53.5

17.2

12.5

11.4

9.5

9.1

4.5

4.3

4.3

3.4

Facebook

Yahoo

Google

AOL Media

MSN/Windows Live/Bing

YouTube

Ebay

EA

Apple

Microsoft
http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2011/social-media-report-q3.htmlhttp://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2011/social-media-report-q3.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2011/social-media-report-q3.htmlhttp://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2011/social-media-report-q3.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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7

Looking specifically at social networking/blogging sites, the others trail

Facebook much more dramatically. None even come close to 1 billion

minutes per month. Blogger ranks second with about 724 million monthly

minutes, which is more than double the roughly 325 million monthly

minutes spent by users of number five social networking/blogging site

LinkedIn.

Big Time Facebook Dominance

Top 5 U.S. Social Networks and BlogsTotal minutes (000), home and work, May 2011Source: The Nielsen Company

53,457,258

723,793 623,525 565,156 325,679

Facebook Blogger Tumblr Twitter LinkedIn
http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2011/social-media-report-q3.htmlhttp://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2011/social-media-report-q3.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2011/social-media-report-q3.htmlhttp://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2011/social-media-report-q3.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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8

In measuring time spent per user, Nielsen

data shows that for the second straight

month, Facebook dominated U.S. web

brands in average monthly time during

August 2011. The average Facebook user

spent seven hours, 46 minutes on the site.

AOL Media Network, averaged two hours,

52 minutes and 52 seconds. YouTube alsoranked in the top 10 with an average of one

hour, 41 minutes of user time for the month.

The Facebook User: 5 More Hours on Site

Top 10 Web Brands by Time SpentTime per viewer, hh:mm, per month, August 2011Source: The Nielsen Company

0:31

0:45

1:06

1:18

1:41

1:44

1:48

2:12

2:53

7:46

Amazon

Microsoft

Apple

Wikipedia

YouTube

MSN/Windows Live/Bing

Google

Yahoo

AOL Media

Facebook
http://www.marketingcharts.com/direct/facebook-dominates-web-brands-in-time-per-user-19280/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/direct/facebook-dominates-web-brands-in-time-per-user-19280/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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9

A September 2011 report from comScore logs

734.2 million unique visitors to Facebook.com

globally in June 2011, an increase of 33% from the

previous year.

Meanwhile, Twitter.com climbed its way to the no.

2 position reaching 144.4 million visitors (up 56%),

followed by Windows Live Profile at 119.5 million

visitors.

Professional social network LinkedIn.com reached

more than 84 million visitors globally to secure the

no. 4 spot, followed by Chinese site QQ.com

microblogging with 74.8 million visitors.

Facebook Global: 734 Million Visitors

Top 10 Global Social NetworksBy unique visitors (000), June 2011Source: comScore

734,240

144,441

119,467

84,356

74,821

71,526

66,073

61,035

51,754

37,600

Facebook

Twitter

Windows Live Profile

LinkedIn

QQ.com

microblogging

MySpace

Renren

Vkontakte

Orkut

Yahoo Pulse
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/The_Rise_of_Social_Networking_in_Latin_Americahttp://www.hubspot.com/http://www.marketingcharts.com/http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/The_Rise_of_Social_Networking_in_Latin_Americahttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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10

140,336

50,055

23,617 22,41719,250 17,786

11,8708,578 8,397 7,601

Facebook Blogger Twitter Wordpress MySpace LinkedIn Tumblr Six Apart

Typepad

Yahoo Pulse Wikia

Looking at the top 10 U.S. social networking/blogging sites during Q3

2011, Nielsen reports that Facebook, with an average monthly

audience of more than 140 million, almost triples the average monthly

audience (50 million) of its nearest competitor, Blogger. With this

audience, Facebook reaches 70% of active internet users.

Facebook USA: 140 Million Visitors

Top Network & Blog SitesAverage monthly unique visitors (000), Q3 2011Source: The Nielsen Company
http://www.marketingcharts.com/direct/females-18-34-yr-olds-most-active-social-networkers-19154/nielsen-social-network-use-by-women-sept11gif/http://www.marketingcharts.com/direct/females-18-34-yr-olds-most-active-social-networkers-19154/nielsen-social-network-use-by-women-sept11gif/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/direct/females-18-34-yr-olds-most-active-social-networkers-19154/nielsen-social-network-use-by-women-sept11gif/http://www.marketingcharts.com/direct/females-18-34-yr-olds-most-active-social-networkers-19154/nielsen-social-network-use-by-women-sept11gif/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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TRENDS,SHORT &

LONG


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12

Rise and Fall; Facebooks Steady Climb

Top Social Networking Sites and ForumsBy US market share of visits (%), 2008-2011Source: Experian Hitwise

0%

10%

20%

30%

40%

50%

60%

70%

Facebook YouTube MySpace Yahoo! Answers Twitter Linkedin

Experian Hitwise tracks the top 10 social networking sites each

month. This chart compiles the monthly data since 2008, but excludes

a number of sites that have appeared in the top 10, but dropped off.
http://www.hubspot.com/http://www.marketingcharts.com/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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13

M-o-M, LinkedIn Makes Headway

Top Social Networking Sites and ForumsBy US market share of visits (%), August &September 2011Source: Experian Hitwise

65.2%

19.7%

1.23%

1.04%

0.74%

0.64%

0.61%

0.44%

0.40%

0.33%

Facebook

YouTube

Twitter

Yahoo! Answers

Tagged

Linkedin

MySpace

iVillage

myYearbook

Mylife

64.5%

20.0%

1.36%

1.03%

0.74%

0.66%

0.57%

0.46%

0.41%

0.34%

Facebook

YouTube

Twitter

Yahoo! Answers

Tagged

MySpace

Linkedin

myYearbook

iVillage

Mylife

September 2011August 2011

Experian Hitwise data shows more movement up for

LinkedIn, a trend noticeable in the past year.


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14

30.1%

18.1%

32.5%

10.2%9.1%

38.1%

21.4%

16.5%

12.8%11.2%

Europe N. America Asia-Pacific Latin America Mid East-Africa

Share of visitors Share of minutes

Globally, internet users averaged 5.4 hours on social networking

sites during the month of June, according to comScore. Examining

regional social network usage trends, Europe takes a leading 38.1%

share of minutes, followed by North America (21.5%). Interestingly,

Asia-Pacifics share of minutes (16.5%) is only roughly half as large

as its share of visitors.

Average Time Spent: 5.4 Hours/Month

Share of Visitors and Time Spent, by Region% of total, June 2011Source: comScore
http://www.marketingcharts.com/direct/facebook-reigns-as-top-global-socnet-19399/http://www.marketingcharts.com/direct/facebook-reigns-as-top-global-socnet-19399/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/direct/facebook-reigns-as-top-global-socnet-19399/http://www.marketingcharts.com/direct/facebook-reigns-as-top-global-socnet-19399/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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15

Based on customer satisfaction scores,

here is one area where Facebook does

not win, hands down, according to the

2011 American Customer Satisfaction

Index (ACSI) E-Business Report.

Facebook, despite a 3% improvement

year-over-year, is the lowest-scoring site

in the social media category as well as of

all companies measured.

The report found that Google, which

scored 83 points, is one of the highest-

scoring companies overall.

Facebook Scores Lowest for Satisfaction

Social Media Customer Satisfaction ScoresIndex: 100-point scale, 2010 v.2011Source: ACSI / Foresee Results

70

7773 72

64 63

70

7874

67 66

Aggregate Wikipedia.org YouTube.org All others Facebook.com MySpace.com

2010 2011

Research Note: Twitter.com is not measured individually, because many Twitter users access theservice through other websites or platforms. However, Twitter, LinkedIn and other players arerepresented within the aggregate category score, as well as in the All Others category. MySpace hada sample size too small for inclusion in the 2011 study.
http://www.foreseeresults.com/research-white-papers/_downloads/foresee-results-annual-e-business-report-2011.pdfhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.foreseeresults.com/research-white-papers/_downloads/foresee-results-annual-e-business-report-2011.pdfhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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16

Enter Google. Google+ emerged as a player in the Social

Network and Forums category in late September, Experian

Hitwise reported, a day after the site went from invitation-only to "open access" and became available to everyone.

Opening access created a massive spike in market share of

visits for the site, with a 1269% growth from the week

ending September 17 to the week of September 24. The

site also received nearly 15 million total US visits last week.

In just one week, Google+ went from ranking as 54th most

visited site in the Social Networking and Forums category to

8th place.

Google+ Jumps to 8th, 1269% Spike

Top Social Networking Sites and ForumsU.S. market share of visits, Week ending September 24, 2011Source: Experian Hitwise

64.9%

19.6%

1.22%

1.03%

0.73%

0.66%

0.60%

0.55%

0.39%

0.36%

Facebook

YouTube

Twitter

Yahoo! Answers

Tagged

Linkedin

MySpace

Google+

myYearbook

iVillage
http://weblogs.hitwise.com/heather-dougherty/2011/09/google_opens_the_floodgates_to.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://weblogs.hitwise.com/heather-dougherty/2011/09/google_opens_the_floodgates_to.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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Google+ also received nearly 15

million total US visits during the week

of its initial public offering, according to

Experian Hitwise, not quite half of what

Twitter attracted in that time. Google+

also created a decent challenge to

MySpace and LinkedIn, sites that

received about 16 million and 18

million visits, respectively. During the

invite-stage of the launch, for weekending July 16, Google+ received 1.86

million total visits.

Google+ Grabs 15 Million Visitors

Top Social Networking sites and ForumsTotal visits, millions Week ending September 24, 2011Source: Experian Hitwise

1,758

530

33.08

28.01

19.66

17.80

16.33

14.98

10.58

10.34

Facebook

YouTube

Twitter

Yahoo! Answers

Tagged

Linkedin

MySpace

Google+

myYearbook

iVillage
http://weblogs.hitwise.com/heather-dougherty/2011/09/google_opens_the_floodgates_to.htmlhttp://weblogs.hitwise.com/heather-dougherty/2011/09/google_opens_the_floodgates_to.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://weblogs.hitwise.com/heather-dougherty/2011/09/google_opens_the_floodgates_to.htmlhttp://weblogs.hitwise.com/heather-dougherty/2011/09/google_opens_the_floodgates_to.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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The highest share of visits to Google+

in its first month came from those

between the ages of 25-34 and those

between 18 and 34, who were more

likely than the overall online population

to visit. The audience to Google+ tends

to be more affluent, over-indexing for

those earning a household income of

$60k and over, particularly $150k and

up, according to analysis from ExperianHitwise.

Google+ Audience Tends to be Affluent

Google+ Site Visitor Statistics, Four weeks ending July 16% of visitors to Google+ compared to Experian "online population" data, July 2011Source: Experian Hitwise

18.2%

38.4%

18.6%

12.7% 12.2%

18.3%

26.9% 27.7%

14.9%

12.3%
http://weblogs.hitwise.com/heather-dougherty/2011/07/google_growth_since_launch.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+hitwise/us+(Hitwise+Intelligence+US)http://www.hubspot.com/http://www.marketingcharts.com/http://weblogs.hitwise.com/heather-dougherty/2011/07/google_growth_since_launch.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+hitwise/us+(Hitwise+Intelligence+US)http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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USER STATS& DATA


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20

Pew Research found that two-thirds of adult

internet users (65%) now use a social

networking site like MySpace, Facebook or

LinkedIn, up almost 7% from one year ago

(61%), and this is about eight times the 8%

who said they used social networking sites in2005.

Looking at usage on a typical day, 43% of

online adults use social networking. Out of all

the daily online activities that Pew polls

about, only email (which 61% of internet users

access on a typical day) and search engines

(which 59% use on a typical day) are used

more frequently than social networking tools.

Site Usage Grows from 8% to 65%

Social Network Site Use Growth% of online adults, 2005-2011Source: Pew Internet & American Life Project

8%

16%

29%

46%

61%

65%

2%

9%

13%

27%

38%

43%

2005 2006 2007 2008 2009 2010 2011

Ever Yesterday
http://www.pewinternet.org/~/media/Files/Reports/2011/PIP-SNS-Update-2011.pdfhttp://www.marketingcharts.com/direct/2-in-3-online-adults-use-socnets-18975/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/direct/2-in-3-online-adults-use-socnets-18975/http://www.pewinternet.org/~/media/Files/Reports/2011/PIP-SNS-Update-2011.pdfhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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Females make up the majority of visitors

to social networks and blogs, and people

aged 18-34 have the highest

concentration of visitors among all age

groups, according to Nielsen data.

During Q3 2011, women were 3% more

likely than average to use social

networkers, and 18-to-34-year-olds were

8% more likely than average.

Females, 18-34, Most Active on SocNets

U.S. Social Network Use by Age, DemographicsBase: U.S. social media users, Q3 2011Source: The Nielsen Company

96103

88

108104

98

91

100 10194

103 102 101
http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2011/social-media-report-q3.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2011/social-media-report-q3.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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22

Another important area to watch the

convergence of social and mobile.

More than twice as many people age

55 and older visited social networks

on their mobile phone in Q3 2011

compared to Q3 2010, according to

data from Nielsens The Social

Media Report Q3 2011. Thats a

jump of 109% year-over-year.

Other demographic groups

experiencing notably large growth in

mobile social networking compared

to Q3 2010 include Asian/Pacific

Islanders (76%), 35-to-54-year-olds

(68%), whites (67%), and 18-to-34-

year-olds (61%).

55+ Users Double Mobile Visits

Social Network Growth, by Age, Ethnicity% change, Q3 2010 v. Q3 2011Source: The Nielsen Company

16%

61%68%

109%

67%

45%41%

76%

44%37%

70%
http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2011/social-media-report-q3.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2011/social-media-report-q3.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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Social networks are most likely to be used for

reasons interaction with friends and family,

according toNM Incites State of Social Media

Survey, this is even more likely among social

networkers who are parents.

91% of parents and 86% non-parents who are

social networkers, use social networks to find

and/or maintain old friends. Family contact

closely follows as a reason to use social

networks by 92% of parents and 87% of non-

parents. Finding new friends is somewhat less

popular, cited by 78% of parents and 66% of

non-parents.

9 in 10 Parents Seek Friends, Family

Social Media Use for Friend/Family Reasons% of respondents, October 2011Source: NM Incite

91% 92%

78%

86% 87%

66%

89% 88%

70%

Find/maintain old friends Family contact Find new friends

Parents Non-parents Total
http://blog.nielsen.com/nielsenwire/online_mobile/friends-following-and-feedback-how-were-using-social-media/http://www.hubspot.com/http://www.marketingcharts.com/http://blog.nielsen.com/nielsenwire/online_mobile/friends-following-and-feedback-how-were-using-social-media/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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Adults are turning to social network sites for entertainment, creative

outlets, gaming, gathering how-to info and following celebrities.

Interestingly, only 16% of social networkers are there for dating.

7 in 10 Parents Seek Some LOLs

Social Media Use for Lifestyle/Entertainment Purposes% of respondents, October 2011Source: NM Incite

76%73%

54%

47%

39%

13%

63%59%

43% 45%

34%

17%

67%

64%

47% 45%

35%

16%

Entertainment Creative outlet Gaming How-to info Following celebrities Dating

Parents Non-parents Total


25/54

Social

mome

TV vie

Twitte

watch

show than F

during

TVGu

User R

of Twi

are wa

Half of Tw itter Users Discuss T

Social Media Commentary while Watching TV% of respondents, July 2011Source: TVGuide.com
http://www.marketingcharts.com/direct/tweeters-more-engaged-with-tv-shows-18253/http://www.marketingcharts.com/direct/tweeters-more-engaged-with-tv-shows-18253/


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Social media networks, at the

moment, still complement traditional

TV viewing. A high percentage of

Twitter users who tweet while

watching a TV show discuss the

show theyre watching, more often

than Facebook users who log in

during a TV show, according to

TVGuide.com. The TVGuide.com

User Research Study indicates 50%

of Twitter users discuss a show they

are watching, one-third more than the

35% of Facebook users.

Half of Viewers Tweet about TV Shows

Social Media Commentary while Watching TV% of respondents, July 2011Source: TVGuide.com

50% 50%

35%

65%

I talk about the show I'm watching I talk about something else

Twitter users Facebook users
http://www.marketingcharts.com/direct/tweeters-more-engaged-with-tv-shows-18253/http://www.marketingcharts.com/direct/tweeters-more-engaged-with-tv-shows-18253/http://www.tvguide.com/News/Most-Social-NCIS-Idol-1033024.aspxhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.tvguide.com/News/Most-Social-NCIS-Idol-1033024.aspxhttp://www.marketingcharts.com/direct/tweeters-more-engaged-with-tv-shows-18253/http://www.marketingcharts.com/direct/tweeters-more-engaged-with-tv-shows-18253/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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TVGuide found that social media users are

more likely to talk about their favorite shows

on Twitter and Facebook before and after

the show airs rather than during the show.

On Twitter, 62% said they engage before the

show airs, 69% after, and 47% during. On

Facebook, only 47% engage before the

show airs (24% less than Twitter users),

68% after, and 24% during (almost 50%

less).

Twitter Bursts Suit TV Discussions

Social Media Commentary about TV Programs% of respondents, July 2011Source: TVGuide.com

62%

47%47%

24%

69% 68%

Twitter users Facebook users

Before the show During the show After the show


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27

LinkedIn Top Choice for Journalists

Social Media Use by Journalists% of respondents, August 2011Source: Arketi Web Watch

92%

85% 84%

58%

49%

28%

20%18%

15% 14%

LinkedIn Facebook Twitter YouTube Blog site Flickr Digg MySpace Delicious Foursquare

Twitter may have gotten a great deal of use during press coverage of

world events, but it is LinkedIn is a top choice for some media

professionals. 92% of business journalists have a LinkedIn account,

according to the Arketi Web Watch Media Survey. Facebook follows with

85% of journalists using the site. Journalists use Twitter at almost the

same rate 84%. Generic blog sites have higher usage rates than

branded social media sites such as Digg, Flickr and MySpace.
http://www.arketi.com/survey.htmlhttp://www.arketi.com/survey.htmlhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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COMPANIES

& SOCIALMEDIAMARKETING


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Social media sites are wildly popular, but

there are still no marketing rules carved in

stone, and many companies grapple with

measuring its value. A majority of

companies do not have standard

frameworks in place to measure the value

of social media, according to A

Framework for Social Analytics from

Altimeter Group.

Only 44% of companies consideredadvanced in their integration of social

media, as well as 26% of intermediate

companies and 16% of novice companies,

agree they have standard measurement

frameworks to help benchmark social

media deployments.

Who is Measuring Social Media Value?

Use of Social Media Measurement Frameworks% of respondents, August 2011Source: Altimeter Group

16%

26%

44%

84%

74%

56%

Novice

Intermediate

Advanced

We have We don't have
http://www.marketingcharts.com/direct/most-companies-dont-measure-social-media-integration-value-19130/http://www.marketingcharts.com/direct/most-companies-dont-measure-social-media-integration-value-19130/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/direct/most-companies-dont-measure-social-media-integration-value-19130/http://www.marketingcharts.com/direct/most-companies-dont-measure-social-media-integration-value-19130/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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Nearly seven in 10 (68%) global chief

marketing officers (CMOs) feel

unprepared for the demands of social

media marketing, according to a study

released by IBM. This is second only to

the 71% who are challenged by the so-

called marketing data explosion.

A large portion of CMOs also feel

unprepared for growth of channel and

device choices (65%), shifting consumerdemographics (63%) and financial

constraints (59%).

68% of CMOs Challenged by Social Media

Marketing Challenges Reported by CMOs% of respondents, October 2011Source: IBM

71%

68%

65%

63%

59%

57%

56%

56%

56%

55%

54%

50%

47%

Data explosion

Social media

Growth of channel

and device choices

Shifting consumer

demographics

Financial constraints

Decreasing brand loyalty

Growth market opportunities

ROI accountability

Customer collaboration

and influence

Privacy considerations

Global outsourcing

Regulatory considerations

Corporate transparency
http://www.marketingcharts.com/direct/7-in-10-cmos-feel-unprepared-for-data-19626/http://www.marketingcharts.com/direct/7-in-10-cmos-feel-unprepared-for-data-19626/http://www-03.ibm.com/press/us/en/pressrelease/35633.wsshttp://www.hubspot.com/http://www.marketingcharts.com/http://www-03.ibm.com/press/us/en/pressrelease/35633.wsshttp://www.marketingcharts.com/direct/7-in-10-cmos-feel-unprepared-for-data-19626/http://www.marketingcharts.com/direct/7-in-10-cmos-feel-unprepared-for-data-19626/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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The IBM study found that even when

respondents were divided into

outperforming and underperforming

segments, large percentages of

outperformers still feel unprepared for

many developing trends.

Regarding social media, 66% of the

best performing organizations feel

unprepared for social media

marketing, and 70% of theunderperforming companies reported

being unprepared.

Top Performing CMOs Not Too Far Ahead

Marketing "Unpreparedness" by Performance% of respondents who reported "unpreparedness, October 2011Source: IBM

65% 66%

56% 57%

77%

70%73% 72%

Data explosion Social media Growth of channel

and device choices

Shifting consumer

demographics

Outperformers Underperformers


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More than half (54%) of North

American marketers measure the

traffic volume generated by social

media, according to research from

Adobe and Econsultancy. A similar

53% also measure engagement with

their Facebook brand page and

Twitter accounts.

Brand sentiment was ranked high in

perceived importance (81%), but in

terms of a current practice, only 49%

measure it. Slightly fewer marketers

think social media traffic volume is

important (53%) than currently

measure it.

Brand Sentiment Valued, not Measured

Social Media Measurements(% of respondents, July 2011Source: Adobe and Econsultancy

54% 53% 53%49% 49%

34%

53%55% 55% 55%

81%

48%

Volume of

traffic fromsocial media

Engagement

with Facebookbrand page

Engagement

with Twitteraccount(s)

Frequency of

social mediabrand mentions

Brand

sentiment

Engagement

with LinkedInaccount(s)

We measure this Important
http://econsultancy.com/us/reports/quarterly-digital-intelligence-briefinghttp://www.hubspot.com/http://www.marketingcharts.com/http://econsultancy.com/us/reports/quarterly-digital-intelligence-briefinghttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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Almost 30% of senior marketing executives

engaging in social media monitoring

incorporate the information into their

communications strategy, according to data

from WebLiquid and RSW/US.

Customer service enhancements ranging

from automated search engine alerts to

specific data queries and third-party research

followed at close to 20%.

Other relatively popular answers include

media planning (almost 15%) and organic

search optimization (more than 10%).

Social Media Data Feeds Strategy

Actionable Uses of Social Media Data% of respondents, August 2011Source: WebLiquid and RSW/US

5%

8%

10%

13%

14%

18%

27%

Other

Display advertising optimization

Paid search optimization

Organic search optimization

Media planning

Customer service enhancements

Communications strategy
http://www.rswus.com/survey/july-2011marketers-social-media-monitoring-surveyhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.rswus.com/survey/july-2011marketers-social-media-monitoring-surveyhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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Senior marketing executives in the

WebLiquid survey named Google

Alerts as the most popular social

media monitoring tool among survey

respondents, with slightly more than45% reported usage.

Not monitoring social media was the

second most-popular response.

Google Alerts is Tool of Choice

Popular Social Media Monitoring Tools% of respondents, August 2011Source: WebLiquid and RSW/US

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%
http://www.marketingcharts.com/direct/social-media-monitoring-most-used-for-communications-strategy-18931/http://www.marketingcharts.com/direct/social-media-monitoring-most-used-for-communications-strategy-18931/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/direct/social-media-monitoring-most-used-for-communications-strategy-18931/http://www.marketingcharts.com/direct/social-media-monitoring-most-used-for-communications-strategy-18931/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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Social media advertising prompts

consumers to become a fan on a

social media network, but

otherwise performs below most

other types of digital ads,

according to a study from the

Internet Advertising Bureau (IAB).

For example, 41% of both video

and search ad viewers have taken

some type of action resulting from

the ad in the past six months, while

on 28% of social media ad viewers

were inspired to act.

SocNets Ads Lag Behind Other Formats

Consumer Actions by Ad Type% who reported action in past six months, August 2011Source: Internet Advertising Bureau

Action TotalVideo

adEmail

adSearch ad/Sponsored

Web/Banner ad

Socialmedia ad

Mobilead

Done any action 59 41 37 41 37 28 17

Clicked on ad 45 26 22 27 23 15 7

Visited advertiser's site 38 22 19 19 17 12 8

Search for moreproduct/service info

28 16 13 12 11 8 6

Became fan on a socnet 18 10 4 3 4 12 4

Went to retail locationto see/purchase

17 10 7 5 5 6 5

Purchased online 16 9 7 4 4 5 4

Shared ad via email,Twitter, socnet

11 5 5 3 3 5 4

Sent an email, text toadvertiser

9 5 4 4 3 4 3

Called advertiser formore info

8 4 4 3 3 4 3
http://www.iab.net/media/file/DigitalAffluentStudyFINAL1.pdfhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.iab.net/media/file/DigitalAffluentStudyFINAL1.pdfhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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SocialMedia Examiner found that seven in

10 (71%) marketers who use social media

plan to increase their use of search engine

optimization (SEO) in the near future. Only

1% plan to decrease their use of SEO and

8% have no plans to utilize it.

Slightly less than half (46%) of social

marketers plan on increasing their online

advertising efforts, with 27% having no

plans to utilize online advertising. 24% will

keep online advertising levels the same and

3% will decrease them.

How are Marketing Budgets Affected?

Planned Use of SEO Marketing, Online Advertising% of respondents who are actively social media marketing, April 2011Source: SocialMedia Examiner

71%

1%

20%

8%

Increase Decrease Stay the same No plans to utilize

46%

3%

24%

27%

SEO Marketing Online Advertising
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/http://www.hubspot.com/http://www.marketingcharts.com/http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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65%

3%

27%

5%

Increase Decrease Stay the same No plans to utilize

Nearly two in three social marketers (64%)

plan on increasing their email marketing

efforts in the near future. Some, 3%

percent, plan to decrease email usage, and

5% have no plans for email. 27% will keep

its usage the same.

Four in 10 (42%) of social marketers have

no plans to use webinars, with another 41%

planning on increasing their use of these

tools and 16% keeping their usage thesame; it would seem that many businesses

are not yet sold on the idea of virtual

events.

2 in 3 Will Increase Email Marketing

Planned Use of Email Marketing, Webinars% of respondents who are actively social media marketing, April 2011Source: SocialMedia Examiner

Email Marketing Webinars

41%

1%16%

42%


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38

Looking at ad growth on Facebook, spending

on and impressions of Facebook ads both

increased dramatically between Q2 2010

and Q2 2011, according to IgnitionOne.Facebook ad spend of all clients increased

281% year-over-year in Q2, while Facebook

ad impressions of all clients grew 200%.

Facebook advertising spend is up 22% YOY

on a same-client-basis, with impressions up

11%.

Facebook: 281% Ad Spend Growth

Facebook Advertising Growth% change, Q2 2010 v. Q2 2011Source: IgnitionOne

281%

22%

200%

11%

All clients Same Client

Spend Impressions
http://www.ignitionone.com/pdf/IgnitionOne-Q2-2011-US-Online-Advertising-Report.pdfhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.ignitionone.com/pdf/IgnitionOne-Q2-2011-US-Online-Advertising-Report.pdfhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/


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CONSUMERS

& SOCIALMEDIAMARKETING


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40

EaxctTarget reports that more than

six in 10 (63%) Facebook users who

like a brand or product on Facebook

expect something in return. Results

from The Meaning of Like indicate

that a leading 58% of Facebook likers

expect both access to exclusive

content, events or sales, and

discounts or promotions through

Facebook. Only 37% do not expect

anything to happen.

Consumers Expect Something for Like

Consumer Expectations for Brand Liking% of Facebook users, September 2011Source: ExactTarget

58%

58%

47%

39%

38%

37%

37%

36%

28%

27%

24%

Expect access to exclusivecontent, events or sales

Expect discounts orpromotions through Facebook

Expect to receive updatesabout the co. to the newsfeed

Expect the company to postupdates, photos or videos to newsfeed

Expect to share with friends,family and/or coworkers

Expect the name of co.to show up on my profile

Do not expectanything to happen

Expect the co. to send more relevantcontent based on my public profile

Expect to interact with pageowner (e.g., brand, person)

Expect the co. to access datain my public profile

Expect the co. to contact methrough other channels
http://www.exacttarget.com/resources/SFF10_highres.pdfhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.exacttarget.com/resources/SFF10_highres.pdfhttp://www.marketingcharts.com/http://www.marketingcharts.com/http://www.hubspot.com/


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41

The ExactTarget survey found that the

highest percentage of respondents, a

rather low 15%, always expected a

marketing initiative after liking a

company at its Facebook page source,

but that dropped to 10% for a click on a

Like button elsewhere on the web.

Only 9% always expect marketing after

logging a reaction to Facebook content.

Consumers React to Like Marketing

What Constitutes Permission to Market on Facebook?% of respondents, July 2011Source: ExactTarget

15%

9%

10%

46%

41%

42%

39%

50%

48%

You go to a company Facebook

page and like the company

You like a

comment/photo/article postedby a company on Facebook

You click a Facebook Like

button placed by the company

elsewhere on the web

Always Sometimes Never
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3%

7%6%

11%

26%

13%

28%

4%2%

More thanonce a day

Oncea day

Every otherday

Twicea week

Oncea week

Twice amonth

Once amonth or

less

Never Other

The highest percentages of online consumers say products, services and

companies should communicate via social networks once a month or less and

once a week or less, according to a study from ROI Research and Performics.

28% of online consumers say social network communication should be

conducted once a month or less, while 26% say once a week or less.

1 in 4 Expect Weekly or Monthly Updates

Marketing Contact via Social Networks% of respondents (n=2,997) June 2011Source: ROI Research and Performics
http://www.performics.com/news-room/press-releases/Social-Media-Study-LinkedIn-Most-Important-Social-Network-Account/1431http://www.hubspot.com/http://www.marketingcharts.com/http://www.performics.com/news-room/press-releases/Social-Media-Study-LinkedIn-Most-Important-Social-Network-Account/1431http://www.marketingcharts.com/http://www.marketingcharts.com/http://www.hubspot.com/


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comScore research found that the largest

portion of U.S. users time spent within

Facebook is on the individuals homepage

which features the newsfeed. In May 2011,

27% of engagement on Facebook.com

occurred on the homepage and Newsfeed,

followed by profile viewing (21%), photo

viewing (17%) and usage of apps and tools

(10%).

27% of User Time is Spent on Newsfeed

How Users Spend Time on Facebook% of total engagement, September 2011Source: comScore

27%

21%

17%

10%

25%

Homepage/Newsfeed Profiles Photos Apps & Tools All Other
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/The_Rise_of_Social_Networking_in_Latin_Americahttp://www.hubspot.com/http://www.marketingcharts.com/http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/The_Rise_of_Social_Networking_in_Latin_Americahttp://www.marketingcharts.com/http://www.marketingcharts.com/http://www.hubspot.com/


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44

Social sign-in is another growing activity

among social media users. SSI allows users to

sign into a restricted access site using existing

sign-in data, rather than having to create a new

account.

About four in 10 (39%) users of the Janrain

Engage social connection service used

Facebook for social sign-in (SSI) during Q2

2011. This was 30% more than the 30% of

users who used number two SSI site Google.

Yahoo (12%) and Twitter (8%) remain well

behind in third and fourth place, respectively.

4 in 10 Use Facebook for Social Sign-in

Social Sign-in Preferences across Web% of users, Q2 2011Source: Janrain

39%

30%

12%

8%

5%5% Facebook

Google

Yahoo

Twitter

Windows Live

Other (AOL, LinkedIn,PayPal)
http://www.marketingcharts.com/direct/4-in-10-use-facebook-for-social-sign-in-18571/janrain-social-login-q2-11-july-2011jpg/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/direct/4-in-10-use-facebook-for-social-sign-in-18571/janrain-social-login-q2-11-july-2011jpg/http://www.marketingcharts.com/http://www.marketingcharts.com/http://www.hubspot.com/


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45

According to comScore analysis, Facebook

and Twitter brands have developed a

growing mobile audience. On average,

slightly more than half of U.S. smartphone

owners (50.9%) and 31.7% of European

smartphone owners accessed Facebook on

their device in the three-month period ending

June 2011.

Meanwhile, Twitter reached 12.5% of the

smartphone audience in the US and 7.4% ofthe European smartphone audience.

51% Access Facebook via Mobile

Facebook, Twitter Reach among Smartphone Users3-month average, ending June 2011Source: Experian Hitwise

50.9%

31.7%

12.5%

7.4%

U.S. smartphone users European smartphone users

Facebook Twitter
http://www.marketingcharts.com/direct/3-in-5-us-smartphone-users-access-socnets-19340/http://www.marketingcharts.com/direct/3-in-5-us-smartphone-users-access-socnets-19340/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/direct/3-in-5-us-smartphone-users-access-socnets-19340/http://www.marketingcharts.com/direct/3-in-5-us-smartphone-users-access-socnets-19340/http://www.marketingcharts.com/http://www.marketingcharts.com/http://www.hubspot.com/


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46

Edison Research and Arbitron

found that 80% of US social

network users preferred to connect

with brands through Facebook.

This dwarfs all other social media

networks, with Twitter in a tie with

Dont Know for a very distant

second place, at 6% of users.

8 in 10 Connect to Brands on Facebook

Preferred Social Network for Brand Connection% of social network users, May 2011Source: Edison Research and Arbitron

80%6%

3% 5%

6%

Facebook

Twitter

LinkedIn

Other

Don't know
http://blog.hubspot.com/blog/tabid/6307/bid/25609/80-of-Social-Media-Users-Prefer-Facebook-for-Connecting-With-Brands.aspxhttp://www.hubspot.com/http://www.marketingcharts.com/http://blog.hubspot.com/blog/tabid/6307/bid/25609/80-of-Social-Media-Users-Prefer-Facebook-for-Connecting-With-Brands.aspxhttp://www.marketingcharts.com/http://www.marketingcharts.com/http://www.hubspot.com/


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47

NM Incite found that social network

users see the platforms as a useful

shopping and research tool, and

participate with the desire to view and

contribute to reviews of products and

services. 68% of social media users

(71% of parents and 64% of non-

parents) go to social networking sites to

read product reviews and more than

half use these sites to provide product

feedback, both positive and negative.Getting coupons is also popular, with

58% overall usage (64% of parents and

56% of non-parents).

SocNet Users Want Deals, Discussion

Social Media Use for Products/Services Information% of respondents, October 2011Source: NM Incite

71%

64%

64%

59%

57%

64%

59%

56%

52%

49%

Read consumer feedback

Learn about products

Get coupons/promos

Give positive feedback

Give negative feedback

Parents Non-parents
http://www.marketingcharts.com/direct/socnets-most-used-for-friends-family-19459/http://www.marketingcharts.com/direct/socnets-most-used-for-friends-family-19459/http://www.marketingcharts.com/direct/socnets-most-used-for-friends-family-19459/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/direct/socnets-most-used-for-friends-family-19459/http://www.marketingcharts.com/direct/socnets-most-used-for-friends-family-19459/http://www.marketingcharts.com/direct/socnets-most-used-for-friends-family-19459/http://www.marketingcharts.com/http://www.marketingcharts.com/http://www.hubspot.com/


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48

About six in 10 (59%) online shoppers say

user-generated customer product reviews

have a significant or good impact on their

buying behavior, according to the e-tailing

group and PowerReviews.

Community forums influence 26% of

shoppers. The social media sites, altogether,

influence the buying behavior of 35% of online

shoppers: Facebook fan pages affect 13% of

online shoppers; the Facebook newsfeedinfluences another 13% and Twitter, another

9%.

Social Sites Impact 35% of Shoppers

Community, Social Tools that Impact Buying% of respondents, June 2011Source: e-tailing group, PowerReviews

59%

42%

26%

15%

13%

13%

9%

9%

User-generated

product reviews

Online customer Q&A

on product website

Community forums(conversations between

customers)

User-generated videos

Facebook company

fan pages

Facebook newsfeed

(friends talking about

products)

Mobile (iPhone app,

text alerts)

Twitter (monitor,

respond to, and post

tweets)
http://www.powerreviews.com/assets/download/Social_Shopping_2011_Brief1.pdfhttp://www.hubspot.com/http://www.marketingcharts.com/http://www.powerreviews.com/assets/download/Social_Shopping_2011_Brief1.pdfhttp://www.marketingcharts.com/http://www.marketingcharts.com/http://www.hubspot.com/


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Social networks are a resource, with an average of 29% of consumers

seeking buying advice. Less than half of online consumers obtain

purchase advice on products in any vertical covered by the survey,

with appliances the most popular at 46%. The only other vertical which

more than four in 10 online consumers said they go to social networks

to receive purchase advice for was electronics (42%).

On Average, 29% Seek Purchase Advice

Social Networks as a Source of Purchasing Advice% of respondents who sought advice, June 2011Source: ROI Research and Performics

46%

42% 39%

34% 33% 33%31% 30%

28% 28%26% 25% 24% 23% 22% 21%

19%17%
http://www.marketingcharts.com/direct/consumers-prefer-infrequent-socnet-communication-17807/performics-advice-june-2011jpg/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/direct/consumers-prefer-infrequent-socnet-communication-17807/performics-advice-june-2011jpg/http://www.marketingcharts.com/http://www.marketingcharts.com/http://www.hubspot.com/


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Active social network users, according to

Nielsen, are 75% more likely to spend

heavily on music and 47% more likely to

heavily spend on clothing, shoes andaccessories. They are 45% more likely to

go on a date. Other areas where heavy

social network users show more likelihood

of participating include giving opinions on

TV programs (33%), giving opinions on

politics and current events (26%), attending

professional sporting events (19%) and

working out at a gym or health club (18%).

Active SocNet Users Take It Offline

Lifestyle Habits of Active Social Network Users% of total, compared to average internet users, Q3 2011Source: The Nielsen Company

18%

19%

26%

32%

33%

45%

47%

53%

75%

More likely to work

out at a club

More likely to attend

a pro sports event

More likely to give opinionon politics, current

Already follow a celebrity

More likely to give

opinion about TV

More likely to go on a

date

More like to be heavyspenders on clothing,

Already follow a brand

More likely to be heavy

spenders on music
http://www.marketingcharts.com/direct/55-plus-mobile-social-networking-doubles-19232/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/direct/55-plus-mobile-social-networking-doubles-19232/http://www.marketingcharts.com/http://www.marketingcharts.com/http://www.hubspot.com/


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The ROI research survey asked consumers about their discussions

on a variety of vertical products on social networks. About eight in

10 (79%) online consumers indicated they discuss educational

institutions and sports-related products. Other verticals generating

social network discussions with a high rate of consumers include

entertainment (74%), automotive (67%) and electronics (63%).

Sports, Education Lead Discussions

Product Discussion via Social Networks% of respondents who had discussion in vertical June 2011Source: ROI Research and Performics

79% 79%74%

67%63%

57% 57% 57%

48% 47% 46% 45% 43% 41%

32% 31%27% 27%
http://www.marketingcharts.com/direct/consumers-prefer-infrequent-socnet-communication-17807/http://www.hubspot.com/http://www.marketingcharts.com/http://www.marketingcharts.com/direct/consumers-prefer-infrequent-socnet-communication-17807/http://www.marketingcharts.com/http://www.marketingcharts.com/http://www.hubspot.com/


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Our data sources for The Social Media Data Stacks are:

ACSI / Foresee Results Adobe and Econsultancy Altimeter Group Arketi Web Watch e-tailing group and PowerReviews ExactTarget IBM IgnitionOne Internet Advertising Bureau Janrain The Nielsen Company NM Incite Pew Internet & American Life Project ROIResearch and Performics SocialMedia Examiner TVGuide.com WebLiquid and RSW/US

At MarketingCharts, we consistently follow and locate new data sets from our partners in order to publishthe most relevant resources for our readers, including our data partners at MarketingCharts.com that arealso featured in this report:

MarketingCharts.com is part of the Watershed Publishing network of business-to-businessonline trade publications. The Social Media Data Stacks is from Watershed PublishingsData Insights series.

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Hubspot - stats sur les reseaux sociaux

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