HAVAS cahiers.qxd 17/05/06 7:49 Page 1 · BRASIL São Paulo AGENCY: Euro RSCG 4D TEAM: 90 people...
Transcript of HAVAS cahiers.qxd 17/05/06 7:49 Page 1 · BRASIL São Paulo AGENCY: Euro RSCG 4D TEAM: 90 people...
FRANCE ParisAGENCE : Groupe devarrieuxvillaret
ÉQUIPE : 102 personnes
CLIENTS : L’Oréal/Lascad | SNCF | La Française des Jeux | GMF |
Alcatel | Alstom | Dassault Systèmes | APEC | Eram | Carrefour |
Volvo | Danone | France Télécom
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DEUTSCHLANDAGENCIES: Euro RSCG Düsseldorf | Euro RSCG 4D (Düsseldorf) | Euro RSCG ABC (Düsseldorf, Hamburg, Frankfurt) | Lübke Prey (Munich) | Euro RSCG Life (Munich)
TEAM: 250 people
CLIENTS: Peugeot | Reckitt Benckiser | UPS | Citroën | König Pilsener | Kraft Foods | Jaguar | LG Electronics | Gothaer | Toshiba | Nintendo | NEFF | L’Oréal | Giesecke & Devrient | Altana
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*
INTERACTIVE
OOHTVCPRINT
*
AGENCY: Euro RSCG Greater China
TEAM: Alvin SU, Creative Director | Eddie WONG, Executive Creative Director, Greater China | Brian YANG, Creative Director | Alex LEE, Associate Creative Director
*Go forward go!5-stars creative goal!
*Creative
*Insist on 5-stars creative goal!Raise the creative standard!
*Destroy shitty creative!Insist on 5-stars creative goal!
*
THE CHALLENGE
To drive creative excellence for Euro RSCG Greater China and turn it into an award-winning ideas
company.
THE DRIVE
Wake-up call. To instill passion. To discipline. To challenge. By creating a highly creative
and competitive objective.
THE EURO RSCG GREATER CHINA 5-STARS CREATIVE GOAL
5-STARS CREATIVE GOAL = Best world standard of the Big Four: One Show, D&AD,
Cannes & Clio. By October of each year, each Greater China office must have produced:
1 TVC, 1 Print, 1 OOH, 1 Design/Direct mail, 1 Interactive. The creative head of each office
is responsible for making the “5-stars creative goal” happen.
THE RESULT
Started in mid February 2006, already inspired, disciplined and hungry to do more great work.
Overall creative output has improved. It’s a long-term commitment.
Watch this space.
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FRANCE ParisAGENCE : BETC Euro RSCG
ÉQUIPE : 373 collaborateurs
CLIENTS : 13ème Rue | Air France | Canal+ | Carrefour | Cidil | Disneyland Paris | Evian | INPES | Lacoste | Louis Vuitton | Lu | Petit Bateau | Peugeot | Vichy…
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MPGAGENCY: THE MPG GROUP
CLIENTS: Danone | France Télécom | Reckitt Benckiser | Coca Cola | ING | Vonage | Diageo | Carrefour | PSA | BBVA
MPG’s specialist global networks : Media Planning Network | Media Contacts | MPG International | Arena | B6 | MPG Enscene | MPG Art and MPG Diversity
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FRANCE ParisAGENCE : W
ÉQUIPE : 95 collaborateurs
CLIENTS : Accor | Aéroports de Paris | Alcatel | Arkema |Caisse d’Épargne Groupe | Crédit Agricole | Espace Expansion | Gefco | Peugeot | PPR | Préviade Mutouest | Sodexho | Suez…
L’équipe dédiée au déploiement de la marque Aéroports de Parisde gauche à droite : Martin PIOT Grégoire GILLES Jacky SIGOT Bertrand HARDY Xiaowen LI … sans oublier : Antoine CHARPENTIER Catherine DE LEONARDI Cécile DELABORDE Christine FRENKIEL Christiane MONTAGNON Delphine GIRAUD Denis GANCEL Dominique WOOD Emmanuel GLET Emilie DEBLED Gilles DELERIS Jean Hamid EDEB Martine DAMERON Martine SCHINDLER Nicolas DUSSART Paul GROVES Philippe CHABERTY Stéphane LAVIGNE Sylvie FRETET
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USA ChicagoAGENCY: Euro RSCG Chicago
TEAM: Citibank Team | From left to right : Nick GRYGIEL, Art Director | Yuri KIM, Account Executive | Malgorzata ZAWISLAK, Senior Art Director | Susmita BISWAS, Associate Account Executive | Bernardo GOMEZ, Creative Director
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