GUIDELINES

Global challenges need smart solutions.

c o i c eh

PROJECT

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Aida Abdulah, Pia Kaiser, Janett Kalina choice

Florian Stolte DB FuhrparkService

Christian Steger-Vonmetz Mobilitätsinstitut Vorarlberg

Michaela Kargl, Doris Wiederwald Forschungsgesellschaft Mobilität - Austrian Mobility Research

Carla Piñeiro I Nova Consultores en Excelencia e Innovación Estratégica

Borja Dapena Cluster de Empresas de Automoción de Galicia

Isabel Espinós Movilidad Urbana Sostenible

Bàrbara Sureda Comunitat Autònoma de les Illes Balears

Marco Menichetti Fondazione Legambiente Innovazione

Andrea Leverano Azienda Trasporti Milanesi

Raquel Águas, Alberto Almeida Câmara Municipal de Lisboa

Lara Moura Occam

Liana Cipcigan, Charalampos Marmaras, Lorraine Whitmarsh, Dimitrios Xenias, Erotokritos Xydas Cardiff University

Eleonora Terrile Fondazione Legambiente Innovazione

Chimera Web Agency

© eBRIDGE 2015

Aida Abdulah, Pia Kaiser, Janett Kalina choice

Dimitrios Xenias Cardiff University

AUTHORS

EDITORS

DESIGN AND LAYOUT

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ACKNOWLEDGMENTS

The eBRIDGE partners would like to thank Neal Thomas from Carmarthenshire County Council (Wales, UK), and José Vicente Latorre and Manuel Pardo from the Valencian Institute of Business Competitiveness (Valencia, Spain), for their dedicated cooperation and invaluable help in bringing our goals forward.

Special thanks go to the eBRIDGE Advisory Board: Caroline Cerfontaine (UITP), Gerhard Günther (VLOTTE), Jonathan Köhler (Fraunhofer ISI), Rubén Blanco (Little Electric Car Spain), Tom Nørbech (Transnova), Patricio Peral (Energy Technological Institute) and Robert Stüssi (Portuguese Association of Electric Vehicles) for their expert advice and inspiring conversation.

Finally, we would like to thank the numerous colleagues working in related European projects we had the pleasure to meet along eBRIDGE, as well as the eBRIDGE EU project officer Olav Luyckx.

To all, our gratitude for the fruitful discussions and mutual learning that have actively contributed to a successful project!

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1. THE eBRIDGE VISION ...............................................................................................................................................................9

2. ELECTRIC MOBILITY IN THE eBRIDGE COUNTRIES ...................................................................................................10 2.1 Austria ...........................................................................................................................................................................................13 2.2 Germany .......................................................................................................................................................................................16 2.3 Italy ................................................................................................................................................................................................20 2.4 Portugal ........................................................................................................................................................................................23 2.5 Spain ..............................................................................................................................................................................................26 2.6 United Kingdom .........................................................................................................................................................................29

3. THE eBRIDGE DRIVERS OF CHANGE ................................................................................................................................33 3.1 Austrian Towns and Regions: Facilitating Peer to Peer e-Car Sharing in Rural Areas .............................................33 3.2 Berlin: Integrating e-Car Sharing into the Business Mobility Portfolio .......................................................................38 3.3 Milan: Promoting e-Car Sharing through Web 2.0 Communication.............................................................................42 3.4 Lisbon: Greening a Local Administration Fleet ..................................................................................................................46 3.5 Valencia - Palma de Mallorca: Engaging Public Organisations with e-Car Sharing ..................................................50 3.6 Vigo: Helping Companies to know EVs ................................................................................................................................54 3.7 Carmarthen: Leading the Transition to Electric Fleets in Local Government Carpools .........................................59

4. MODEL CASE: COMMERCIAL E-CAR SHARING ............................................................................................................64 4.1 Fleet Operating Models ...........................................................................................................................................................64 4.2 Problem fields of Electric Car Sharing .................................................................................................................................65 4.3 Externalities of Electric Mobility ...........................................................................................................................................66 4.4 Electric Car Sharing as a Public Transport Service ............................................................................................................67

5. THE eBRIDGE KEY FINDINGS ..............................................................................................................................................69 5.1 Policy Framework for Electric Mobility ................................................................................................................................69 5.2 Scenarios for CO2 Emissions Reduction ...............................................................................................................................72 5.3 Improved Operational Performance ....................................................................................................................................75 5.4 Effective Marketing & Communication ...............................................................................................................................78

6. THE eBRIDGE MAIN MESSAGES .........................................................................................................................................86

The eBRIDGE Project .......................................................................................................................................................................97

The eBRIDGE Partners ....................................................................................................................................................................99

CONTENTS

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Picture 1 Electric Car Sharing with Caruso ...............................................................................................................................14 Picture 2 e-Flinkster customer at charging station ................................................................................................................18 Picture 3 GuidaMi customer at charging station in Milan ....................................................................................................22 Picture 4 Milan Congestion Charge Zone “Area C” ................................................................................................................23 Picture 5 Private EV charging at the MOBI.E station ............................................................................................................25 Picture 6 Charging situation in Vigo...........................................................................................................................................28 Picture 7 EV charging at Parc Myrddin ......................................................................................................................................31 Picture 8 Caruso Carsharing online booking............................................................................................................................33 Picture 9 Welcome event for the municipal EV in Baden “bea” (Lower Austria) ...........................................................34 Picture 10 Application form for municipal EV ...........................................................................................................................36 Picture 11 EV parking bay in Auersthal (Lower Austria) .........................................................................................................37 Picture 12 e-Flinkster on EUREF Campus in Berlin ...................................................................................................................38 Picture 13 Screenshot of the DB Rent website for business mobility ................................................................................41 Picture 14 e-Flinkster intermodal mobility .................................................................................................................................42 Picture 15 ATM’s GuidaMi car sharing scheme ............................................