Foursquare FINALl

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    Marko Stojanovi05/[email protected]

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    General terms Specific service based social network

    Focuses on location of user, but also

    on sharing content Founded by Dennis Crowley and Naveen Selvadurai

    Free to register and use

    First version built in fall 2008

    Launched in 2009 Users are able to check inat venues, share content

    and connect with each other, earn points and rewardsand compete

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    Special terms Check in:

    registered users are able to post their

    location at a venue and connect with friends users earn points and titles for their

    activity and unlock "badges and compete with each other

    status updates, check-ins post, tips, to do

    Connect:

    pings, e-mail address contacts, interests,activities, send instant messages to certain users

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    View point Intuitive, clear and simple design

    Large target audience

    Competitive features

    Target point The primary goal of this service is to help people stay in

    touch, to help people meet up with their friends, findingnew ways to explore the city

    Business purposefoursquare can help company ownersto connect with their customers

    Foursquare has a business purpose, but sometimes itsjust fun too

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    Definition Huge structured social networks with

    a lot of features

    The more features one social network has,the less simple and intuitive it becomes

    No single main networkrandomly connected friends via many services

    Privacy

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    Why important? Users are overwhelmed with features,

    so they can not take benefit from each individual

    Is that easy to use? Keep your connections with friends,

    schoolmates, family and colleagues in a singlenetwork

    Valuable content, contacts and information.Who owns user data

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    Why grows? More and more implementing of various services

    More complex to use with a lot of services included

    Vast growth of new social networks

    Carefree sharing personal content,pushing information to Twitter or Facebook

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    Classification criteria Size

    Service based

    Device based

    Classification General

    Specific

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    Solutions Twitter

    Facebook

    LinkedIn

    Criticism Based on multiply services

    Advertisement Privacy

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    Tech details Hosted within Amazons EC2 service

    Using hundreds of servers

    running a bare bones version of CentOS Linux Using NGINX (http reverse proxy server)

    to route requests and serve static content

    Using HAProxy to load balance web and API requests

    across many machines

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    Tech details Live site data is stored in MongoDB

    Offline data analysis are snapshotted

    from live data and imported into a Hadoop cluster Search geo-indexing uses Googles s2 library

    to store cellids within our search index

    Almost all of the code for web site,

    API, and batch processing is written in Scala. Dynamic content on website is written

    in javascript, jQuery

    Maps are created by MapBox, previously done with

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    Business model Most of Foursquares revenue

    has come from a few high-profile branding deals

    Recent launch of partnershipswith daily-deal companies, including Groupon

    Foursquare will be partneringwith the London 2012 Olympics

    Foursquare doesn't generate ads

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    Foursquare by the numbers On February 21, Foursquare reached

    7 million users IDs

    As of April 2012, Foursquare hasmore than 20 million users worldwide

    Company expected to pass750 million check-ins before the end of June 2011

    Average about 3 million check-ins per day

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    Activity and usage info In 2009, Foursquare started with

    limited availability in only 100 worldwide metro areas

    In January 2012, Foursquare changedtheir location model to allow check-ins from anylocation worldwide

    Male/female users are equally represented

    400,000 businesses use Foursquare

    as a marketing tool 78,387 venue mayors are ousted each day

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    Global reach Support for French, Italian, German,

    Spanish, and Japanese was added in February 2011

    Support for Indonesian, Korean,Portuguese, Russian, and Thai was added inSeptember 2011

    50% of users are outside of US

    358 million check-ins have occurred

    outside the United StatesApril 16this declared asFoursquare Day

    in many cities worldwide

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    Platform Foursquare has an API that allows

    developers to build their ideas on foursquare platform

    Many developers have used the APIto build new check-in features, games, interestingdata visualization

    Users can browse through the hundreds

    of apps and read up on the documentation

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    Mobile Foursquare currently has iPhone, Symbian,

    Android, webOS, WP, Bada and BB applications

    MeeGo application is in early development Users may also use their mobile browsers

    to access foursquare on mobile

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    Website profile example

    Mobile profile example (Android OS)

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    Mobile application check in example (Android OS)

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    RecapitulationVery fast growing specific social network

    Users able to check-in, share and communicate

    Free to register and use No ads

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    Location verification Simple location verification rule

    Verify your current location by selecting near POI

    Helps against check-in fraud Improves competition

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    Favorite locations Like top places

    User defined favorite places

    Improves connection and interaction to friends

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    New promotion types Cooperate with companies that are already using

    Foursquare as a marketing tool

    Giving away free meals/drinks/coupons tomost active users

    Monthly Foursquare competition winnersand rewards for them

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    Check in over web site Being able to check in at venue via web site

    Location base will be determined over IP adress

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    Personalized content Based on latest x check-ins, Foursquare can

    determine what content would you be interested in

    In that case, on home page, below top places, thereshould be recommended venues for you orrecommended tips for you

    Users will be more satisfied and will be using service

    more than usual

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    Special push notifications When friend is nearby

    Editable push notification

    Instant share on popular social networks (Twitter,Facebook)

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    Premium membership for business owners Improving information and (possible) promotions for

    each venue

    Revenues

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    Venue recommendation Place which is becoming more popular

    For friends who frequently check in together

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    Private messaging

    Users will be able to send private messageto friends

    Character limit per message

    Push notification on message arrival

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    http://foursquare.com/about/

    http://foursquare.com/business/

    http://foursquare.com/dens/list/a-brief-history-of-foursquare

    http://foursquare.com/apps/

    http://engineering.foursquare.com/

    http://en.wikipedia.org/wiki/Foursquare

    http://www.nypost.com/p/news/business/merchant_dice_df9

    UYAegjUldVV40Sea92H

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    Grammar issuesCheck in or check-in ?

    Both are correct

    Check in when used as a verbCheck-in is the noun form

    Never use checkin. When you do, we cry on theinside

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    Just like checking in at the airport, Foursquare isgiving you possibility to fly around the world andto explore yours and your friends travel and livingexperience. Bring your luggage, because this is a

    free ride

    Marko Stojanovi05/[email protected]

    26/05/2012