eTail Asia: Personalization Matters
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ETAIL ASIA
Momchil Kyurkchiev | CEO and Co-Founder | Leanplum
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PERSONALIZATION MATTERS
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35%2015
38%2016
BUY NOW >BUY NOW >
RETAIL TRANSFORMATION
42%2017
BUY NOW >
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ON DEMAND AND IMMEDIATE
SIMPLE AND SEAMLESS
BITE-SIZED MOMENTS
PERSONALIZED AND CONTEXTUAL
MARKETERS NEED TO EVOLVE
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LEANPLUM DATA INSIGHTS
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FINDINGSBenchmark: On weekdays in APAC, push frequency is higher in the
late morning.
Opportunity: Brands should send earlier from 79am to have a better
chance at engagement.
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FINDINGSBenchmark: Afternoon push sends are still high from 46pm when
customers open less often.
Opportunity: Brands should aim to reach their audience by sending
from 7am1pm.
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SOLUTIONS
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We are the leading mobile marketing automation solution. We shape meaningful experiences for app users at scale, driving engagement and results.
Our integrated solution ties together Personalized Messaging, A/B Testing, and Analytics all in one platform.
LEANPLUM
OLA CABSTHE TIMESEXPEDIALAST
MINUTE TRAVEL
HOUSEJOYREDBUS
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CASE STUDIES
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BACKGROUNDPixowl is a leading mobile game company that blends comic book art with character-driven storylines.
CHALLENGEPixowl wanted to optimize the delivery time of push notifications promoting in-game currency. Their generic, one-size-fits-all blast strategy was costing them engagement.STRATEGYPixowl A/B tested deliveries with Leanplums Optimal Time functionality. Optimal Time analyzes a users past behavior to send notifications at moments of peak engagement.
RESULT17 percent increase in total revenue.
Game: Grub
CASE STUDY: PIXOWL
RESULT: 17% INCREASE IN TOTAL REVENUE
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BACKGROUNDLast Minute Travel manages bookings for flights, hotels, rental cars, and activities in over 4,500 cities worldwide.
CHALLENGELast Minute Travel wanted to increase its push notification opt-in rate, which was only at 22 percent. It was losing opportunities to engage and retain users.
STRATEGYIt implemented Leanplums Soft Ask Push Permissions. This sent a personalized in-app message during peak engagement, describing the benefits of push.
RESULT182 percent increase in push opt-in.App: Last Minute Travel
CASE STUDY: LAST MINUTE TRAVEL
RESULT: 182% INCREASE IN PUSH OPT-IN
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LEANPLUM.COM | [email protected] | 844-LEANPLUM
THANK YOU
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