eTail Asia: Personalization Matters

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ETAIL ASIA Momchil Kyurkchiev | CEO and Co-Founder | Leanplum

Transcript of eTail Asia: Personalization Matters

Page 1: eTail Asia: Personalization Matters

ETAIL ASIA

Momchil Kyurkchiev | CEO and Co-Founder | Leanplum

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PERSONALIZATION MATTERS

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35%2015

38%2016

BUY NOW >BUY NOW >

RETAIL TRANSFORMATION

42%2017

BUY NOW >

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ON DEMAND AND IMMEDIATE

SIMPLE AND SEAMLESS

BITE-SIZED MOMENTS

PERSONALIZED AND CONTEXTUAL

MARKETERS NEED TO EVOLVE

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LEANPLUM DATA INSIGHTS

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FINDINGSBenchmark: On weekdays in APAC, push frequency is higher in the

late morning.

Opportunity: Brands should send earlier from 7–9am to have a better

chance at engagement.

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FINDINGSBenchmark: Afternoon push sends are still high from 4–6pm when

customers open less often.

Opportunity: Brands should aim to reach their audience by sending

from 7am–1pm.

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SOLUTIONS

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We are the leading mobile marketing automation solution. We shape meaningful experiences for app users at scale, driving engagement and results.

Our integrated solution ties together Personalized Messaging, A/B Testing, and Analytics — all in one platform.

LEANPLUM

OLA CABSTHE TIMESEXPEDIALAST

MINUTE TRAVEL

HOUSEJOYREDBUS

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CASE STUDIES

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BACKGROUNDPixowl is a leading mobile game company that blends comic book art with character-driven storylines.

CHALLENGEPixowl wanted to optimize the delivery time of push notifications promoting in-game currency. Their generic, one-size-fits-all blast strategy was costing them engagement.STRATEGYPixowl A/B tested deliveries with Leanplum’s “Optimal Time” functionality. Optimal Time analyzes a user’s past behavior to send notifications at moments of peak engagement.

RESULT17 percent increase in total revenue.

Game: Grub

CASE STUDY: PIXOWL

RESULT: 17% INCREASE IN TOTAL REVENUE

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BACKGROUNDLast Minute Travel manages bookings for flights, hotels, rental cars, and activities in over 4,500 cities worldwide.

CHALLENGELast Minute Travel wanted to increase its push notification opt-in rate, which was only at 22 percent. It was losing opportunities to engage and retain users.

STRATEGYIt implemented Leanplum’s “Soft Ask Push Permissions”. This sent a personalized in-app message during peak engagement, describing the benefits of push.

RESULT182 percent increase in push opt-in.App: Last Minute Travel

CASE STUDY: LAST MINUTE TRAVEL

RESULT: 182% INCREASE IN PUSH OPT-IN

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LEANPLUM.COM | [email protected] | 844-LEANPLUM

THANK YOU