E G R O MISSIONÉCRIRE UN MESSAGE PUBLICITAIRE R T E N L ...€¦ · MISSIONÉCRIRE UN MESSAGE...

11
ÉCRIRE UN MESSAGE PUBLICITAIRE MISSION Pourquoi rédiger une publicité ? Qui rédige une publicité ? Quel type de texte adopter pour rédiger une publicité ? Comment présenter une publicité ? 1 2 3 4 L’ÉNIGME I QU’EST-CE QU’UNE PUBLICITÉ ? S I N T E R R O G E R

Transcript of E G R O MISSIONÉCRIRE UN MESSAGE PUBLICITAIRE R T E N L ...€¦ · MISSIONÉCRIRE UN MESSAGE...

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ÉCRIRE UN MESSAGE PUBLICITAIREMISSION

Pourquoi rédiger une publicité ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

Qui rédige une publicité ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

Quel type de texte adopter pour rédiger une publicité ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

Comment présenter une publicité ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

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L’ÉNIGME I QU’EST-CE QU’UNE PUBLICITÉ ?S ’ I N

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S E D O C UM

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Venez découvrir la province du

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VOYAGES BONTEMPS POUR REVENIR CONTENT

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LE CONTENU 1 Quel est le nom du produit ? Où se trouve-t-il sur l’affiche ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

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2 À quoi sert ce produit ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

3 Quelles sont ses 3 caractéristiques majeures ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

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4 Qu’est-ce qui est offert en plus du produit ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

5 Sur l’affiche, qui utilise l’appareil et sur qui l’utilise-t-il ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

6 Quel est l’élément de l’affiche qui permet de répondre à la question précédente ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

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ÉCRIRE UN MESSAGE PUBLICITAIREMISSION

KESKIDILE TRADUCTEUR DE GROS MOTS

Batterie rechargeableOFFERTE !

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LE CONTENU 1 Quel est le nom du produit ? Où se trouve-t-il sur l’affiche ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

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2 À quoi sert ce produit ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

3 Quelles sont ses 3 caractéristiques majeures ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

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4 Qu’est-ce qui est offert en plus du produit ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

5 Sur l’affiche, qui utilise l’appareil et sur qui l’utilise-t-il ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

6 Quel est l’élément de l’affiche qui permet de répondre à la question précédente ?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

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Le nom du produit est Keskidi. Il est écrit en gros, en gras, en majuscules et centré en haut de l’affiche.

Ce produit est un appareil qui sert à traduire les gros mots.

Cet appareil traduit plus de 10 000 gros mots, il a 3 heures d’autonomie et il est compatible avec le décodeur de grimaces.

Une batterie rechargeable est offerte avec l’appareil.

C’est un extraterrestre qui l’utilise sur des humains.

C’est l’illustration qui permet de répondre à cette question. L’image apporte du sens comme le texte.

ÉCRIRE UN MESSAGE PUBLICITAIREMISSION

CORRECTIONS

KESKIDILE TRADUCTEUR DE GROS MOTS

Batterie rechargeableOFFERTE !

• Plus de 10 000 gros mots• 3 heures d’autonomie• Compatible avec le décodeur de grimaces

E N Q U Ê T E R S U R L

E CO

NT

EN

U

Langage oral CE1–CE2, © SEDRAP, 2016

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Titre : le nom du produit, Keskidi, emprunté aux tournures enfantines : « Qu’est-ce qu’il dit ? ». Police d’écriture blanche, en majuscules, en gras et de grande taille, mot centré en haut de la page.

Sous-titre : slogan, « Le traducteur de gros mots », qui permet de connaitre l’utilité du produit. Police d’écriture blanche, en majuscules, en gras, en dessous du titre mais de taille inférieure à celui-ci. Phrase nominale.

Arguments : caractéristiques du produit qui peuvent convaincre le public visé de l’acheter. Police d’écriture noire avec des puces sous la forme d’une liste. Phrases nominales.

Offre promotionnelle : cadeau pour convaincre d’acheter le produit. Police d’écriture jaune dans un ovale rouge et un point d’exclamation. Phrase nominale.

L’illustration : précisions sur le produit (destinataire et rôle).

ÉCRIRE UN MESSAGE PUBLICITAIREMISSION

CORRECTIONS

KESKIDILE TRADUCTEUR DE GROS MOTS

Batterie rechargeableOFFERTE !

• Plus de 10 000 gros mots• 3 heures d’autonomie• Compatible avec le décodeur de grimaces

E N Q U Ê T E R S U R LA

FO

RM

E2

1

3

4

5

Langage oral CE1–CE2, © SEDRAP, 2016

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ÉCRIRE UN MESSAGE PUBLICITAIREMISSION

LE FOND OUI NON

Ai-je bien écrit lisiblement mon texte ?

Ai-je bien choisi une illustration en rapport avec le sujet ?

Ai-je bien agencé texte et image pour attirer l’œil (police d’écriture) ?

Ai-je bien soigné la présentation ?

Ai-je bien intégré toutes les informations indispensables : nom du produit, slogan, caractéristiques, promotion…

LA FORME OUI NON

Ai-je utilisé une ponctuation adaptée (point d’exclamation, puces, guillemets…) ?

Ai-je écrit des phrases correctes ?

Ai-je utilisé des phrases nominales ?

Ai-je bien vérifié l’orthographe des mots, notamment des noms propres ?

G R I L L E D

’ ÉC

RI T

UR

E

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ÉCRIRE UN MESSAGE PUBLICITAIREMISSION

S I LH

OU

ET

TE

TITRENom du produit�

SLOGAN Utilité du produit (à quoi il sert)

sous la forme d’une phrase nominale courte mais efficace�

ARGUMENTS POUR CONVAINCRE

• Caractéristiques du produit qui sont les points forts du produit

(phrases nominales)�• Offre promotionnelle

(mise en évidence par des procédés visuels de couleur)�

ILLUSTRATION(photo, dessin…)

Elle peut apporter des précisions sur le public visé par la publicité et sur le mode

d’utilisation du produit�

La position de l’illustration est variable�

Page 10: E G R O MISSIONÉCRIRE UN MESSAGE PUBLICITAIRE R T E N L ...€¦ · MISSIONÉCRIRE UN MESSAGE PUBLICITAIRE S E D O C U M E N T E R 1 Venez découvrir la province du Plus de renseignements

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C’est un texte de type

informatif et argumentatif dont

le but et d’informer de l’existence

d’un produit et de convaincre le

public de l’acquérir.

ÉCRIRE UN MESSAGE PUBLICITAIREMISSION

CORRECTIONSF I CHE D

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