Donna Zamiska

10
Director of Marketing DONNA ZAMISKA August 27, 2015

Transcript of Donna Zamiska

Page 1: Donna Zamiska

Director

of

Marketing

DONNA ZAMISKA

August 27, 2015

Page 2: Donna Zamiska

Over some 20+ years I have built up a marketing acumen that is relevant for today’s marketing challenges and which is built on a foundation of beliefs that will enable me to:

Why Can I

help?

• Develop a highly effective digital & traditional marketing organization

• Leverage the broader organization to make marketing successful

• Support multiple product management projects at a time

• Manage, develop and lead a team with a high level of employee engagement

• Build solid digital marketing strategies

• Support the sales & channel team’s business objectives

Page 3: Donna Zamiska

I believe in

Creating reusable and sustainable multi-

modal marketing tactics – digital & traditional

AND in a multi-modal marketing strategy

leads and brand recognition

Page 4: Donna Zamiska

That Social Media is a way of life – a culture adopted by all company

stakeholders - not just a marketing tactic that marketing alone executes

“Last week I had the pleasure of leading a workshop for a group of relatively new bloggers. This workshop wasn't at a conference - in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of blogging that they've enlisted their entire company to participate - thereby increasing content, search results, traffic and leads in a dramatic way”.

Leverage the broader organization to make marketing successful

I believe

Page 5: Donna Zamiska

Automating the marketing processes

whenever and however possible

because it creates efficiencies and

empowers the team

Used

Love using:

I believe in

Page 6: Donna Zamiska

I believe in

Mentoring young marketing talent so that

the marketing department drives internal and

external enthusiasm

11% increase for the department’s

Employeur Remarquable rating,

in a environment where there was high employee

dissatisfaction & turn around

Emmanuelle Bissuel SEM Specialist at SherWeb

“She believes in her employees capabilities and lets them work autonomously on their projects, while making sure the whole team

follows the common objectives and goals of the marketing department as well as the company's.”

Page 7: Donna Zamiska

I believe

That Content is King – AND it fuels the digital

marketing machine

Page 8: Donna Zamiska

I believe

That Visual marketing is NOW with a big

emphasis on VIDEO

Page 9: Donna Zamiska

I believe

That working with the sales team to establish

the characteristics of a lead as it journeys

through the marketing and sales funnel is

paramount …..and it opens up the channel for communication and helps

sales and marketing become a real team