Diapositive 1 - MEDIA.figaromedia.figaro.fr/wp-content/uploads/2013/05/ad... · +1 Omin Film6 Guide...

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Transcript of Diapositive 1 - MEDIA.figaromedia.figaro.fr/wp-content/uploads/2013/05/ad... · +1 Omin Film6 Guide...

Page 1: Diapositive 1 - MEDIA.figaromedia.figaro.fr/wp-content/uploads/2013/05/ad... · +1 Omin Film6 Guide @Edward Want to win a brand new Samsung Smart TV? 12:32 pm, 01/07/20130 Video Call
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1

L’internaute consulte

une page web

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2

1

L’internaute consulte

une page web

L’impression publicitaire

est mise aux enchères

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3

2

1

L’internaute consulte

une page web

CPM1

CPM2

L’impression publicitaire

est mise aux enchères

Les acheteurs intéressés

proposent une enchère (au CPM)

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4

3

2

1

L’internaute consulte

une page web

CPM1

CPM2

L’impression publicitaire

est mise aux enchères

Les acheteurs intéressés

proposent une enchère (au CPM)

Le meilleur enchérisseur

remporte l’impression

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4 5

3

2

1

L’internaute consulte

une page web

CPM1

CPM2

L’impression publicitaire

est mise aux enchères

Les acheteurs intéressés

proposent une enchère (au CPM)

Le meilleur enchérisseur

remporte l’impression

Le meilleur enchérisseur

sert sa publicité

Page 10: Diapositive 1 - MEDIA.figaromedia.figaro.fr/wp-content/uploads/2013/05/ad... · +1 Omin Film6 Guide @Edward Want to win a brand new Samsung Smart TV? 12:32 pm, 01/07/20130 Video Call
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2010

5

2011 2012 2013 2014 2015

25 45 88 120 150

SOURCE : IDC 2011 & SRI 2012

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