DIA 2015_SALES
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Transcript of DIA 2015_SALES

1
Agenda
Marek PodstawaBoD Member
Downstream – Sales

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Strong position on large and growing markets (1/2)
Sales gravity centers located in countries developing faster than the rest of the EU …
Source: PKN Orlen, IHS CERA, Eurostat, Poland - Energy Agency, Czech Rep. - Český statistický úřad (Czech Statistical Office), Baltics - Lietuvos Statistikos Departamentas (Statistics Lithuania), Valsts ieņēmumu dienests (Latvian State Revenue Service), Maksu- ja Tolliamet (Estonian Tax and Customs Board)
Czech Rep.
...which offer further growth potential both in fuels...
CAGR +2,3%
Fuel consumption in Central Europemillion t
Poland
Baltics
...and petrochemicals
Petrochemicals consumption in Central Europemillion t
Ethylene
Polyolefin
BenzeneButadiend
Propylene
CAGR +3,1%
W. Europe CAGR +0,5% PKN ORLEN’s home marketsgrowing faster than the rest of
Europe
3,4%
3,6%3,8%
2,0%
2,4%
2,8%
2,5%
3,9% 4,1%
0,9%
1,5% 1,6%
2014 2015 2017
GDP annual change%
Poland
the Czech Rep.
Baltics
EU avg.

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Strong position on large and growing markets (2/2)
* 2015 / for Czech Rep. expected level of market share after full Ceska Rafinerska stake take-over / market share in Fertilizers for Poland onlysource: PKN Orlen, ICIS, Baker & O'Brien's European PRISM Newsletter: 2015
Key player on home fuel markets... … significant market share in all petrochemical product groups…
…brings opportunities to benefit from an extensive value chain.
Actual fuel market share* %
+3,1 USD/bblDominant position on growing markets with
healthy margins
ORLEN Group’s share in Central Europe* production capacity, %
Average downstream marginEUR/t

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Well balanced channels of trade on attractive markets
... to attractive markets ...
Volume share in respective channels*
We are selling throught well-balanced channels of trade...
... taking advantage of our competitive advantagesin logistics
direct connection to product pipelines
increasing low-cost own storage capacity
higher utilization of own logistics assets
Normalized total unit logistic cost
*Gasoline, Diesel, JET, LHO, HFO, bitumen, petrochemicals sales, average 2013-H1 2015** Austria, Slovakia, Hungary, Romania, average 2013-H1 2015Source: PKN Orlen
98100
-2%
20152014
Retail
Inland wholesale
Inland export
Seaborne sales
Petrochemicals
Diversified channels of trade with competitive advantage
in logistics
7%
Baltics
9%
Czech Rep.
14%
Poland42%
Others
22%
Ukraine3%
Germany
4%Rest of Central
Europe**

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Modern management culture
CUSTOMERS
INNOVATION
EFFECTIVENESS
PEOPLE
HEALTH & SAFETY
Experienced, well trained and highly motivated team
„Top Employer” according to sales managers of the largest Polish companies
Emphasis on customer relationship
Supply quality and reliability
Unique product offer
New business models for fuels, petrochemicals, lubricants and bitumen sales
Cost discipline
Systematic improvement of sales organization efficiency
Continuous focus on safety and environmental performance

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Key strategic directions:Capture value on growing Central European markets
Development of trading competences;
Expansion to attractive, neighbouring markets;
Capture higher demand from diminishing grey zone.
Fuel marketing
Continuous business development and extension of value chain;
Diversification of product portfolio and customer base;
Volume increase and maintenance of unit margins.
Petrochemicals
Systematic enhancement of competitive advantage through growing elasticity, service quality and cost optimization;
Divestment of non-strategic assets;
Use of synergies with key infrastructure operators through alliances and strategic partnerships.
Logistics

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Retail
Marek PodstawaBoD Member

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ORLEN: the power of brand
„The Most Valuable Polish Brand” for 8 consecutive years…
2.94.4
2008 2014
+52%Brand valuePLN billion
The most valuable, strongestand highly recognizable
Polish brand
Regular visit on Orlen filling stations(at least once a month)
Orlen spontaneous brand awareness
90% 96%
… highly recognizable amongst customers.
90%
69%
2,6m Loyalty program active participants(each month)
Source: Rzeczpospolita Ranking ,GfK Polonia, PKN Orlen
… supported by variety of sponsorship activities and events…
Volleyball Polish National Team
Polish National Atletics’ Team
Motorsports (Orlen Team and Verva Racing Team)
Biggest sport events in Poland (Orlen Warsaw Marathon and Verva Street Racing)

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Volume per sitemln liters
EBITDAPLN million
Nonfuel margin index; 2014 =100
Strong competitive market position
Customer Service Excellence Star 2014 and 2015
Petrol Station of the year 2014
Fleet Awards for Fuel Card 2015
Most Trusted Brands 2014
Czech Superbrands 2014
Operational performance in line with strategic commitments…
… producing outstanding financial results
… with high quality of service …
3,6
106
H1 2015 2017*
+0,2
H1 2014
3,5
100 +14
First class retail sites and high performing team focused on
customer service
Share in home markets, %
14,2% 14,4% +2,6pp
* increase vs H1 2015
626591
EBITDAH1 2015
EBITDAH1 2014
+6%

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+15%
Further retail development focused on value creation
Number of Stop Cafes in Poland
CAPEX, PLN million
Selective network development…
… thanks to solid CAPEX for development
Number of stations
… with significant increase of Stop Cafes…
Continous retail development with potential for opportunistic
acceleration
+3%
0,3 0,3
0,10,1
2014-17average
Development
Maintenance ®ulatory
0,4 0,4
2015
2014 2017
2.692
H 1 2015
2.682

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Key strategic directions:From a solid product supplier to customer experience provider
Fuel … … store …
… food …
Core competence
High quality of fuels and services
Increasing market efficiency
‚Must have’ for a filling station
Convenience and fast shopping
Store formats adjusted to market needs
Response to changing lifestyle and eating habits
Innovative products tailored to local preferences
Rapid development
… experience