Creating Conversion Friendly Mobile Landing Pages
-
Upload
monetate -
Category
Technology
-
view
1.062 -
download
0
Transcript of Creating Conversion Friendly Mobile Landing Pages
Bruce Ernst
Creating Conversion Friendly Mobile Landing Pages
‣ plus ça change, plus c'est la
même chose
‣ Une page d'atterrissage générique qui
ne tient pas compte de ses utilisateurs et
de leur contexte sera toujours inutile,
même après que vous le rendre utilisable.
Mobile...
The Mobile Lens ‣ Who is Searching?
‣ Why are they searching?
‣ Have you answered their question?
‣ Can you do more?
Why ‣ because they are in a store?
‣ because they are on the train?
‣ because they are killing time?
‣ their date is late and they don’t want to look awkward
are they searching?
‣ Fundamentally different
‣ Do returning visitors have a purpose?
‣ Are they less likely to be just killing time?
‣ Is this an acquisition opportunity or are you playing defense?
GMHECA
New vs. Returning
Copy ‣ Take the time to make it short ‣ Grab attention quickly ‣ Short & Sweet
‣ Think tweet
‣ Headlines really matter
‣ Use urgency and emotion
Geography ‣ actual ‣ proximity
The right technographics
‣ Real estate
‣ Use it if you have it
‣ Think about speed
‣ Android vs iPhone - not so big a deal
‣ WiFi vs. 3G/Edge - a bigger deal
Don’t stop at the landing page
‣ If you don’t convert on the landing page…
‣ Watch your links
‣ Keep your offers consistent
Usable?
Useful?
‣ Nobody really has the de"nitive answers
‣ We don’t yet fully understand the effect of the mobile “lens”
Test, Test and Test
‣ Use a tool designed for the purpose
‣ Don’t be afraid to be daring
‣ Make it usable
‣ Make it useful
‣ Make it relevant
‣ Don’t stop at the landing page
‣ Test, test, test
To Sum Up...
Thank You