C I T Y M D

samJulia

MadelineCarly

Tiffany

Marissa

Liam HaleyUniversal McCann

Initiative Rapport

IPG Mediabrands Universal McCann

Society

Initiative Universal McCann

CREATING A

healthierMILLENNIAL

85%

M I L L E N N I A L SH AV E N ’ T V I S I T E D A N U R G E N T C A R E I N T H E PA S T Y E A R

SOURCE: MARS 2016

T H E I N D U S T R Y

7,100& GROWING

BRINGS IN APROX

$16 BILLIONIN REVENUE

PHARMACY OWNED CLINICS PRIMARY CARE/ PHYSICIANS OTHER PRIVATELY OWNED URGENT CARES

3.5 ANNUAL GROWTH%

SOURCE: UCAOA/ IBIS

C I T Y M D

MANHATTAN

BROOKLYN

THE BRONXQUEENS

NEW JERSEY

LONG ISLAND

ROCKLAND COUNTY

WESTCHESTER

STATEN ISLAND

2013: 8 LOCATIONS2015: 50+ LOCATIONS

SOURCE:CITYMD/ CRAINES

T H E FA C T S

M E D I A A G E N C Y ?

Website & Blog Instagram @citymd (836 followers) Twitter @CityMD (3,544 followers) Linkedin @citymd (6,467 followers)

O W N E D M E D I A E A R N E D M E D I A

No well respected campaigns.

PA I D M E D I AIN 2015 -Search: $782,400 -Outdoor: $472,900 -Display: $15,300 -Mobile: $0

P R I VAT E LY O W N E D C O M PA N YDR. RICHARD PARK // CEO JESSICA CHAN // CREATIVE DIRECTOR

T O TA L M E D I A S P E N D : $ 1 . 3 M I L L I O NIN 2015

APROX 450% INCREASE FROM 2014 TO 2015

SOURCE: KANTAR/ AMBULATORYADVISOR/ LINKEDIN/ FB/ INSTAGRAM/ TWITTER

W H Y C I T Y M D ?

NEW AND GROWING WAY TO CARE FOR MILLENNIALS

IDENTICAL VALUESNO MEDIA AGENCY

CITYMD IS PROMISING EXPANSION

NOT WELL-KNOWN OR DISTINGUISHED

SPEAKS TO US

ide

dynamic

pioneering influential

MILLENN IALSO U R TA R G E T

ages 18-34largest population in the U.S.

50%

visit doctor less than once a year

93%

did not schedule preventative visits with doctor

42%

most likely to cancel checkup because too busy

36%

treat themselves at home before seeing a doctor

28 %

would rather self-diagnose

SOURCE: CMI/ FORBES/ IBTIMES

VALUEconvenience

easy access&struggle to

findT I M E

$conscious ofC O S T

O U R TA R G E T

MILLENN IALS

&looking for a

S A F E ,FA S T , C O N F I D E N T I A Lplace to get quick treatment.

O U R G O A L

MAKE CITYMDTHE DOCTOR FOR MILLENNIALS

CREATEBRANDAWARENESS

ENGAGETARGETIN UNIQUE WAYS

ENGAGE

D R . B A N D Z 1 0 0

W H A T T H E Y ’ R E D O I N G R I G H T

E L I T E W O M E N ’ S C Y C L I N G T E A M

T RY I N G T O G A I N AWA R E N E S S

#JUSTWALK INSOURCE: CITYMD/ FACEBOOK

48%

go online 1x a week f o r h e a l t h & wellness purposes

64%

SEARCH SYMPTOMS

61%

SEARCH CONDITIONS

85%

SEARCH MOBILE

C R E AT I V I T Y W I T H S E A R C HH O W W E C A N H E L P

T H E A P PH O W W E C A N H E L P

# F O L L O W T H E D O CTA K I N G T H E I R A S K D O C T O R B I D E A A N D E X E C U T I N G I T F U R T H E R

FOLLOW THE DOC ON CITYMD APP

DOC WILL GO AROUND NYC TO BRING AWARENESS

GIVE OUT HEALTH ADVICE

BAND-AID HANDOUT WITH APP CODE

#JUSTWALKIN TO MILLENNIAL LOCATIONS

SICK DAY

H O W W E C A N H E L P

F O L L O W T H E D O CH O W W E C A N H E L P

P O W E R E D B Y

“Our job and opportunity is to connect and integrate with the rest of healthcare. Prevention, diversion, and containment are areas we are all committed to in the healthcare industry. We can do all of this and provide the best care, and help reduce costs to help society.”

- - DR. RICHARD PARK, CEO

Q & AQ & AQ & A

youyouthankthankthankyou