BGE Budapest LAB · comparative research.1 This report is the synthesis of the research work...
Transcript of BGE Budapest LAB · comparative research.1 This report is the synthesis of the research work...
ISSUE 2, 2017
MAKÓ CSABA
CSIZMADIA PÉTER
HEIDRICH BALÁZS
CSÁKNÉ FILEP JUDIT
COMPARATIVE REPORT ON FAMILY BUSINESSES’
SUCCESSION
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BGE Budapest LAB
COMPARATIVE REPORT ON FAMILY BUSINESSES’
SUCCESSION
Makó Csaba Budapest Business School, CFA
Csizmadia Péter Budapest Business School, CFA
Heidrich Balázs Budapest Business School, CFA
Csákné Filep Judit Forum Familia
Working Paper Series 2-2017
ISSN: 2630-7960
Copyright © 2017 Makó Csaba, Csizmadia Péter, Heidrich Balázs, Csákné Filep Judit
Kiadó: BGE Budapest Lab
1087 Budapest, Berzsenyi utca 6. [email protected]
Felelős kiadó: Dr. Radácsi László, igazgató Szerkesztő: Dr. Kása Richárd
Online megjelenés: Timár Gigi
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ISSUE:2-2017
Dátum:2017.01.23.
ComparativeReportonFamilyBusinesses’Succession
ThisprojecthasbeenfundedwithsupportfromtheEuropeanCommission.
TheEuropeanCommissionsupportfortheproductionofthispublicationdoesnotconstitute
endorsementofthecontentswhichreflectstheviewsonlyoftheauthors,andthe
Commissioncannotbeheldresponsi¬bleforanyusewhichmaybemadeoftheinformation
containedtherein.ERASMUS+KA2StrategicPartnership2014-1-HU01-KA200-002307:
INtergenerationalSuccessioninSMEs'Transition–INSIST
1.Introduction
Approximately70-80%oftheoperatingfirmsinEuropearefamilybusinesses(inthefollowing
FBs)(Mandl,2008).Accordingtoestimates,familybusinesses’contributiontotheglobalGDP
variesbetween70and90%,whilemorethan30%oftheFortuneGlobal500companiesbelong
tothiscategory(Ellstrodt–Poullet,2014).Albeitfamilyfirms’economicandsocialweightis
incontestable, relatively little attention has been devoted to the aspect of the succession
processsofar.In2006theEuropeanCommissionestimatedthatintheup-coming10years,
one-third of Europe’s family businesses will have to transfer ownership either within the
family or elsewhere. Succession is a general problem in Europe, but concerning different
aspectsbycountry.Incaseofthepostsocialistcountries,forinstance,thefirstgenerationof
companyfoundersafterthecollapseofstatesocialismisabouttoretireandthesecountries
have no prior experiences relating to the successful management practices of ownership
transfer.IntheUK,oneofthecentralproblemsisthecommitmentofthenextgeneration(s),
whileinGermanythelegalrestrictionsconcerningfamilybusinesssuccessionisofparticular
importance.
Withregardtotheproblemsmentionedbrieflyabove,theINSISTprojectaimsatprovidinga
general overview of the most important challenges of the succession process in the
participatingcountries.Themaingoaloftheprojectistoprovidesupportforfamilybusiness
ownersandmanagersinpreparingandmanagingthesuccessionprocesssuccessfully.
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Sincefamilybusinessmanagementandespeciallysuccessionsprocessesvaryinthedifferent
socio-cultural and legal-economic environments, the research consortiumwas established
with the aimof reflecting these differences to the extent that at least three substantially
differentgeographicregionsoftheEUarecovered.
Despitetheheterogeneityofthevariousparticipatingcountries,theprojectaimstoidentify
thecommonproblemsandknowledgeshortages in thisareaandconsider thembasedon
comparativeresearch.1Thisreport isthesynthesisoftheresearchworkcarriedoutbythe
differentpartnersandcoversthefollowingmainareas:
1. TheoreticalandMethodologicalFoundations
2. RolesandImportanceoftheFamilyBusinesses
3. CharacteristicsoftheSuccessionProcessintheFamilyBusinesses:
- Social-culturalFeaturesoftheFamilyBusinesses:specialfocusonthefounder’s
roleinthesuccessionprocess
- Survivability”oftheFamilyBusinesses:Transferabilityofthe„Social-Emotional
Wealth”(SEW)
- Organisational-collective learning: an underestimated dimension in the
successionprocess
- Managingthesuccessionprocess
4. PolicyEnvironment:legalandfinancialregulationsinthesuccessionprocess
1 The project develops a training curriculum that may support family business owners, managers and employees in managing the ownership transfer successfully. The curriculum covers four basic areas: 1. Strategic module: the module explores a range of entrepreneurship theories and practices and involves an in-depth critical examination of business start-ups, the experiences of entrepreneurs and key aspects of small business management. 2. Mentoring module: the purpose of this module is to improve the ability of potential mentors to develop a close relation with SME owners to support them in facing daily issues and in developing a better vision of the future, for their enterprises to prepare sustainable transmissions with relevant business opportunities. 3. Financial and legal module: the core aim of the module is to compile such syllabus and training materials which are suitable for the different generations of small or medium-sized enterprises and which accommodate the small or medium businesses’ leaders facing financial and taxation aspects of generational transition. 4. Social and cultural module: the module provides deep insight into the social and cultural aspects of succession, such as socioemotional capital and the role of trust and conditions necessary for the utilisation of social capital, the ability of successive generations to acquire the skills to identify new market niches, handling the effect of the ”generational shadow”, etc. The curriculum development is based on the results of this comparative research that consists of both desk-top analysis and company case studies.
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II.TheoreticalandMethodologicalFoundations
II.1ProblemsofdefiningFB
As shown in the introduction, family businesses are at the heart of the economy. Their
functionisnotexclusivelyrestrictedtothecontributiontoeconomicwealth,buttheyplaya
significant role in employment creation and stabilisation as well as in intergenerational
knowledge transfer.When trying to provide a detailed picture of the current situation of
familybusinessestherearetwomainbarriersresearchershavetoface.Thefirstproblemis
that awidely accepteddefinition is stillmissing. There aremore than100definitions and
concepts of family businesses available in the literature, furthermore the name ‘family
business’itselfisquiteheterogeneous,aswell:familybusiness,familyfirm,familycompany,
family-ownedcompany,family-controlledcompany.Whendefiningtheterm‘familybusiness’
usuallythreedifferentaspectsaretakenintoaccount,namely:ownership;governance;and
participation indailyoperation.Ownershipreferstotheassetsthefamilypossesses inthe
company.Governanceisrelatedtotheextenttowhichfamilymembersarerepresentedin
decisionmakingbodies(boardofsupervision,boardofdirectors,etc.)andexercisecontrol
over the company’s strategic direction. The third aspect is the involvement of the family
membersintotheday-to-daymanagerialactivities.Familybusinessesmaydifferwithrespect
towhatcombinationoftheabovepresentedpracticestheyapplyintheireverydayoperations.
Thecomplexityoftheissuemeansaseriouschallengeforboththescientificcommunityand
policymakerswhenlookingforaftermakingabroad-basedconceptoffamilybusinessthat
captureseachaspectofthephenomenon.Insteadofprovidingataxonomyofheterogeneous
attemptsmadetodefinefamilybusinesses,inthefollowingpartsofthisreportwewillrelyon
thedefinitionelaboratedbytheEuropeanCommissionthatdescribesfamilybusinessinthe
followingway:
‘…mostrightsofdecisionarereservedfornaturalperson(s)whofoundedtheenterprise,or
suchnatural person(s)whohaveobtainedownership in theenterpriseor spouse, parents,
childrenor children’s childrenof thepersonsalreadymentioned, the rightsofdecisionare
direct or indirect, at least one member of family or kinship formally participated in the
operation. Stock-exchange listed companies canbe consideredas familybusinesses in the
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casewhenthepersonwhofoundedthecompanyorpurchaseditorhisfamilydescendants
haveownershipoveratleast25%ofsharesrepresentsrightdecision’(CsáknéFilep2007:5)
InPolandthereisnolegaldistinctionbetweenfamilyandnon-familybusinessesandthereis
no consensuswithin the academic community either. Sułkowski (2004: 99) contextualizes
familybusinessesthroughtheownershiprelations,definingitasaneconomicentityinwhich
themajority of property and themanagement function are possessed by a family.More
recently, in 2011, Sułkowski andMarjański added the involvement as a further distinctive
feature,sayingthatincaseoffamilyfirms,ownershipcontrolormanagementisinthehands
of a single family and in its functioningmore than onemember of the family is involved
(Sułkowski–Marjański,2011:37).Otherresearchersstresstheimportanceofthesuccession
betweendifferentgenerationsasa‘differentiaspecifica’offamilyfirms(Niedbała,2002-cited
bySurdej,2015).Marjański(2012)addsthatcompaniesshouldbeconsideredasfamilyfirms,
iftheirownerisawareofthefamily’simpactonthecompanyandhe/sheintendstopassthe
ownershipandcontroltothenextgeneration.Thenation-widePolishsurvey‘PARP’in2009
usedthreecriteriatodistinguishfamilyfirms:1.at least2familymembersareengaged in
familybusiness;2.atleastonefamilymemberhasanimpactonmanagingeverydaypractices;
and3.familymembershaveasignificantownershipshare(majorityowners)(Surdej,2015).
In theUK,similarly toPoland, there isnosingleuniversallyaccepteddefinitionofa family
business (Devins, 2015). According to the Institute for Family Business (IFB, 2011) family
businesscanbeclassifiedusingthefollowingcriteria:‘Themajorityofvotesareheldbythe
personwhoestablishedoracquiredthefirm,ortheirspouse,parents,childorchild’sdirect
heirs, and at least one representative of the family is involved in the management or
administrationofthefirm.Inthecaseofalistedcompanythepersonwhoacquiredthefirm
ortheirfamilypossesses25%oftherighttovotethroughtheirsharecapitalandthatthereis
atleastonefamilymemberontheboardofthecompany’(Devins,2015:4).Formicrofirms,
subjectivecriteriaarealsoneeded.TheGovernmentDepartmentforBusinessInnovationand
Skills(BIS)defineitasabusiness,majorityownedbymembersofthesamefamily(BIS,2013:
6–citedbyDevins,2015:4).
There isneitherabroadlyaccepteddefinitionof,norsystematicdatacollectionon, family
businesses in Hungary. When defining the term ‘family business’ usually three different
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aspects are taken into account, namely ownership, governance and participation in daily
operations.After1990thelarge,state-ownedcompaniesthatdominatedthestate-socialist
economy were replaced by micro-, small- and medium-sized enterprises and as a
consequence, a rather heterogeneous economic structure came into being. According to
Martin(2008)Hungaryrepresentsasegmentedmarketeconomy,wherethefollowingfour
basictypesoffirmsconstitutetheorganisationallandscape:state-owned,privatized,foreign-
ownedandnewlyestablished(denovo)organisations.Mostfamilyfirmsfallunderthelast
category,i.e.theyhavebeenfoundedinthelast25yearsandaremicro-,small-ormedium-
sizedenterprises.
Thesecondproblemwithfamilybusinessesisstronglyrelatedtothelackofawidelyaccepted
definition.Thisproblemisduetothelackofstatisticalsourcesconcerningfamilybusinesses.
ThereisnosystematicstatisticaldatacollectiononfamilybusinessesattheEuropean-level,
thereareonlyestimatesconcerningtheirprevalence.InherreportMandl(2008)providesa
comparative overview about the ratio of family businesses in the different European
countries.Thenexttablepresentsherdata.
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Table 1. Share of family businesses in European countries (as a % of total enterprise
population)
Austria 80
Belgium 70
Cyprus 85-90
CzechRepublic 80
Denmark 95
Estonia 90
Finland 80-85
France 65
Germany 95
Greece 52
Hungary 70
Ireland 75
Italy 65-81
Latvia 30
Lithuania 38
Luxemburg 70
Netherlands 22
Poland 70-80
Portugal 70-80
Romania 50
Slovakia 80-95
Slovenia 60-80
Spain 85
Sweden 54.5
UK 65
Source:Mandl(2008:40-46)
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Thedatapresentedaboveshouldbetreated,however,verycarefully,sincemostofthemrely
onexperts’estimationsand/orheavilydependontheofficialclassificationoffamilyfirms(if
any) thatvariesbetween thevariousEuropeancountries.Wemustconclude thatweonly
haveaveryinaccuratepictureconcerningtheprevalenceoffamilybusinessesinEuropein
general,andpintheUK,PolandandHungaryinparticular.Despitethedifficultiesthenext
chapterprovidesanoverviewabouttheeconomicweightofthefamilyenterprises.
WhendesigningtheINSISTresearch,theprojectteammembershadtofacethepreviously
mentioned difficulties, as well. Because of information shortages and inconsistencies
combined research methods were applied. Project team members carried out desk top
analysisbasedontheexisting(national)literatureandempiricalresearchinordertoprovide
a detailed picture about the importance of family business in the particular economies,
focusingonsuchissuesastheeconomicweightoffamilybusinesses,thesocio-culturaland
financial-legalenvironmentof family firms, thesuccessionprocessandsomepsychological
aspectsofmanagingfamilyenterprises. Inordertogaindeeper insight intothesuccession
process and to understand the company- and family-level micro-mechanisms shaping
ownershipandmanagementtransferpractices,eachparticipatingcountryhadtocarryout2
companycasestudieswiththesuccessioninfocus.Thecompanycasestudieswerebasedon
semi-structured, problem-oriented in-depth-interviews with different stakeholders
(owners/employers and employees) of family businesses, dealingwith issues, like rules of
entry and exit, commitment of the next generation, management practices, etc. The
Hungarianteamcompiled3,thePolishteam5andtheBritishteam2casestudies.
II.2.Shortdescriptionofthecompanycasesinvestigated2
BI-KA(HU):Establishedin1991,BI-KALogisticsprovidesdomesticandinternationalfreight
services and transportation, rail transportation, as well as transport of oversized, air,
container,marineordangerousgoods,warehouselogisticsservices,fullcustomsclearance,
cargoinsuranceandconsultancyinlogistics.Thebusinessisexclusivelybusiness-to-business
in nature and serves its’ customers in 30 countries,mainly in the Europeanmarkets. The
2 The descriptions are based on the company case studies compiled by the INSIST project team members.
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companyiscontinuouslygrowing,andcurrentlyemploys103peoplewithaturnoverof16
million EUR, which means a 20.7% increase compared to the previous business year. To
improveprofitability,BI-KALogisticsplanstodoubleits’vehiclefleetin2015andconcentrate
more on freight services. In 2010, after 20 years of intensivework György Karmazin, the
founderof thecompany,wasexhaustedfromthe longworkinghoursandstartedtothink
aboutmakinganacademiccarrier.Herealizedthathecouldn’tstudyandleadthecompany
atthesametime.Attheageof44,hedecidedtostepbackfromtheleadership.SinceGyörgy’s
2childrenweretooyoungforthesuccession,hedecidedtosupportsomeonefromhisown
managementteambecomingthesuccessor.
DOMEX(PL):Thefounder,Tomaszinheritedtwofactorybuildingsandstartedtorunhisown
enterpriseinthemin1989.Thecompanyrentsapartments,officeandcommercialspaceand
operatesasadeveloper.Currentlythecompanyemploys20people.Theyareadministrative
employeesandmaintenanceteamworkers.Theyareallemployedwithfulltimecontracts.
The company helps them gain new qualifications through training and conference
participation.Thewifeanddaughtersofthedoyenarecompanyshareholders,butheremains
ashareholder.Hisaimistointroducehisfamilymemberstorunningthebusinesssothatwhen
hedecidestoleavethecompany,theywillknowhowthecompanyworksandwhatprojects
and issues areof key importance to company success.Aside fromher involvement in the
company, the doyen’s wife has her own business venture – a small bookshop. His older
daughtercompletedavarietyofstudiesandworkedforatimeattheuniversity,butoptedto
join the company. She runs the branch concerned with letting apartments. His younger
daughterrunsarestaurantlocatedinthecompanybuilding.Sheestablishedtherestaurant
herselfandworkstodevelopitfurther.
FeinWinery(HU):ThewinerywasfoundedbyTamásFein,whoworkedaseconomist,vintner,
corporateleader,bankaccountmanageratthattime.TheFeincoupledecidedtodevelopthe
winecellarandpresshousein1998.Theybought11hafieldandtheirestatewasbroadened
to21hain2002.FeinWinerywasofficiallyfoundedasLimitedLiabilityCompanyin2003.The
Fein familyproduces traditional, qualitywines. The territoryof the vineyard is 21ha. The
productionresultsanaverageof130000bottlesperyear.Thewinesproducedfromredgrape
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varietiesaremerlot(5ha),cabernetfranc(4ha),bluefranc(4ha),kadarka(2.8ha)andsyrah
(1.2ha).Theyhaveviognier(1.1ha),pinotnoir(0.6ha),sagrantino(0.5ha),tannat(0.5ha),
andportugieser(0.3ha).TheFeinWinery’sdistributionchannelsareawinecompany3andits
ownsaleschannel.TheyoperatetenshopsinBudapestandfiveinothercities.Theirownsales
channel organizes wine tastings, dinners and an annual celebration. The founder and
manager,Tamásandhiswife,Zsófia,havetwosons,theelderoneisKároly,whowillbethe
successor.
Parodan(UK):Parodanisadesignandmanufacturingcompanythatproducesspecialpurpose
productionlinemachineryprimarilyfortheFoodandDrink,AutomotiveandMedicalsectors
of theeconomy.Theyhaveadiverseproduct range including robotics,ultrasonicwelding,
ultrasoniccutting,conveyingandadvancehandlingandcontrolsystems.Theirmainmarketis
domesticbusinesstobusiness,withthefoodandbeverageindustrycurrentlyaccountingfor
about60%oftheirturnover.HarryWood,theownerandfounderofParodanEngineeringLtd,
startedhiscareerasamaintenancefitter.Afterretirementage,hedecidedtoleavefromthe
company.Harryandhiswifearestillthemajorityshareholders.Allthreeoftheirsonshave
worked for the company at some point and two remain fully engaged, currently holding
directorshipsinthecompany.Since2012,thenewMD(Harry’ssonPaul)hasrestructuredthe
company,appointedaboardofdirectors,modernisedproductionandstabilisedthefinances
Pillar(PL):ThePillarcompanywassetupintheEightiesinKrakow,Poland,asamicro-business
offering small refurbishing and construction services. Martin and Helena founded the
businessattheageof35.Atfirstthecompanybaseditsexistenceonthehousingdeficitson
the Polish construction market, but in the Nineties its profile changed into a ‘classic’
developingbusiness: theybought landandbuilt apartments and commercial premises for
sale,mainlyinKrakow.Atpresentthecompanyemploys70people.Theyarehighlyqualified
specialists,whohavebeenwith the company formany years. Theowners have two sons
workingatthefirmandthecompanywillbeinheritedbythem.
3 With a number of award-winning wine store chain operates in Budapest and in other five towns for over 20 years.
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Plantex (PL): PlantexHorticulture Farmhas been on themarket since 1981, and since its
beginning ithasbeendealingwith innovativeplantpropagation.Thecompanyoffershigh
qualityproducts:young,healthyplantsforfurthercultivationinnurseriesandonplantations.
Atpresent the farmemploys81peopleona regular, full-timebasis,andsellsaround4m
cultivarsperyear.Theplanthostsadministrationbuildings(150sq.m),laboratorywarehouses
(300 sq.m) and 1 500 sq.m of glasshouses. The village premises comprise a 1200 sq.m
productionhalland7500sqmetersoflandunderfoil.Thefoundershavethreedaughters.
Thetwoelderoneshavetheirownbusinessesandtheyoungestoneisabouttotakeoverthe
businesswithherhusband.
Podiums(UK):PaulMortonstartedoutasascaffolderworkingintheconstructionindustry.
In1977hesawanopportunitytocollaboratewithabusinesspartnertoestablishPodiums
Ltd. tohireout,and latersell, scaffoldingequipment.Duringalmost40yearsofoperation
PodiumsLtd.hasbeenthroughanumberofphasesofgrowthandconsolidation.Thecompany
website describes Podiums Ltd. as ‘a leading company that provides workplace access
solutions’.Thecompanydesignsandmanufacturesbespokeaccessequipmentandspecialised
tubular structures using aluminium, steel and fiberglass. The products are designed and
fabricatedtocustomers’particularrequirementsandtomeetprevailingindustrystandards.
PodiumsLtd.currentlyhasaturnoverofapproximately£4mp.a.,employs29peopleandhas
plans for furtherorganicgrowth intheshort tomediumterm.Aftera family incidentPaul
decidedtostepdownfromdirectmanagementandtodelegateleadershiptohisson,Tim.
QualityMeat(HU):AfterhavingbecomeunemployedduetothedissolutionoftheFarmers’
Co-op,thetwoownersKárolyKovácsandhiswifedecidedtobuyanoldslaughterhouseand
meatprocessingplantfromtheirsavingsin1992.Thecompanystartedtogrowandin2004a
newandmodernslaughterhousewasbuiltandthemeatprocessingunitwasalsorevamped.
The company's main line of business is meat processing and preservation. Every day an
averageof100to130pigsareslaughteredandprocesseddependingonseasonality.Thetotal
capacityoftheslaughterhouseis60,000pigsperyear.Thecouplehavetwosonswhojoined
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thebusinessandgraduallytookoverdailymanagement.Thefounderonlykeptcontrolover
finances.
WAMECH(PL):PriortoestablishingtheWAMECHCompany,PiotrWąsikworkedasadesigner
in the Krakow-based Centre for Research and Development for Construction of Chemical
InstallationsinKrakowandlater,asanengineerintheTobaccoFactoryinKrakow.Hethen
moved to the private sector, joining a private developer, where he was responsible for
financialissues,customercare,costcalculationsandprojectimplementation.Theexperience
hegainedpreparedhimthoroughlyforrunninghisownbusiness.TheWAMECHCompanywas
founded in 1989. The companymanufacturesmachines which improve the economics of
productionprocesses inaccordancewith leanmanufacturingprinciples.Themain focusof
operations isonthedesignandproductionofroadtransportvehiclesand industrialtrucks
usedformaterialshandling.Fromtheverystart,thecompanyhasoperatedasafamilyfirm.
Piotr’sfather-in-lawistheengineerJózefKielar,whohelpedconstructthefirstprototypes.At
thebeginning,thebusinesswasbasedonPiotr’sownworkandthatoffamilymembers. It
took quite a while to establish a design team. Piotr’s wife, also an engineer, joined the
companytolookafterthecompany’sfinancesandtosupportherhusband.Piotrandhiswife
havethreechildrenandhavealwaysdreamtthatonedaytheirchildrenwouldtakeoverthe
company.Theownerstartedpreparationsforthesuccessionprocesssometimeago,butthe
process had to be speeded up due to his illness. In 2010, his son,Wojciech, became the
managingdirectorjustasthecompanycelebrated20yearsofoperation.
WITEKCentre(PL):DuringPoland’seconomictransformation,whichbeganin1990,Karolina
andherhusbandstartedatradingbusiness.Theystartedwithasmallshop(20sq.m)inthe
centreofKrakow,inwhichtheysoldchinaandglasscrockery.Astimewenton,theymanaged
toutilizeanotherpartofKarolina’sparents’property,whichextendedtheirbusinessactivity.
Growingdemandforthefurnituretheyweresellingencouragedthemtorentmoreandmore
retailspaceandtheircompanycontinuedtogrow.Thelaststageofbusinessdevelopment
involved building amodern retail centre in the vicinity of Krakow,which continues to be
expanded and developed. The company is active in the retail sector, selling furniture.
CompanyassetsweredividedbetweenKarolinaandherchildrenatanearly stage.Today,
eachofthemrunshisorherownbusinessindependently,asseparatelegalentities.
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Table2.Maincharacteristicsofthecompanycasesinvestigated
*Managementtransfercompletedwithoutownershiptransfer
**Managementandownershiptransferunderprocess
***Managementandownershiptransfercompleted
Country Year of establishment No. of employees Sector/Activity Markets SuccessionParodan UK 1984 27 Engineering (design and manufacturing) National *Podiums UK 1977 30 Fabrigating Regional *DOMEX Poland 1989 20 Real estate Regional **Plantex Poland 1981 81 Horticulture Domestic/International *Pillar Poland 1980s 70 Construction Local ***WAMECH Poland 1989 77 Manufacturing (automotive) International ***WITEK Poland 1990 260 Retail trade (furniture) Regional *BI-KA Hungary 1991 4 Food (wine producing) Domestic/International *Fein vinery Hungary 1990 103 Logistics Domestic/International **Quality Meat Hungary 1992 45 Food (meat processing) Local **
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III.RolesandImportanceoftheFamilyBusiness(FB)
III.1.RationalebehindtheSustainability(survivability)oftheFBandthe
NewChallenges
Halfacenturyago,managementscholarsdrewaratherpessimisticpictureofthefutureof
thefamilybusiness.Theyanticipated‘...thehereditaryprincipletofadefast,becauseofthe
greaterabilityofprofessionally-runpublicfirmstoraisecapitalandattracttoptalent.Infact,
familyfirmshaveheldtheirgroundand,inrecentyearshaveincreasedtheirpresenceamong
the global business’ (The Economist, 2014:2). Instead of this prognosis the FB is not only
presentbutalsoimprovingitspositionintheglobaleconomy.AccordingtotheFortune500
company list, the share of FB increased from15% in 2005 to 19% in 2014 in the global
economy.Inaddition,thewell-knownconsultingfirmMcKinseypredictsthat‘in2025,family
companiesfromtheemergingworldwillaccountfor37percentofallcompanieswithannual
revenuesofmorethanUSD1billion,upfrom16percentin2010.’4InthecaseoftheEuropean
economy,FBrepresents40percentoftheFortune500.
AccordingtothelatestEuropeanFBsurvey(EuropeanFamilyBusinessBarometer,2014),in
theEuropeaneconomy,morethan14millionFBsoperates,representingabout50%ofGDP
andofferingmore than60million jobs in theprivate sector. Themajority of them sell to
foreignmarkets.Interestinglyenough–contrarytowidelyheldpublicopinion–80%ofFBs
do not experience any difficultywith access to finance. In relation to the family business
strategyeverysecondFBconsidersstrategicchanges.Evaluatingthesourcesofthestrategic
strengthofthefamilyownedfirms,themostandleastimportantfivefactorsareasfollows
(EuropeanFamilyBusinessBarometer,2014:18):
4 http://www.economist.com/news/business/21629385-companies-controlled-founding-families-remain-surprisingly-important-and-look-set-stay
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Table3.StrategicstrengthofFB
Fivemostimportantfactors Fiveleastimportantfactors
Focusingoncorebusiness:48% Abilitytowinbusinessandcustomerloyalty:20%
Fastandflexibledecisionmaking:46% Attractingandkeepingtalents:18%
Customerservice:45% Competitivepricing:15%
Employeesloyaltyandcommitment:42% Assertive/aggressivemarketing:9%
Familyownership:41% Size:6%
Within thenext year,more than two thirdsof FBsexpect changesboth inownershipand
management.Moreprecisely, one fifth (22%)of themplan topass theownershipof the
business to thenextgeneration (NxG),almostonequarter (24%)of themareplanningto
transfermanagementofFBtothenextgenerationandmorethanonefifth(23%)arethinking
ofappointinganon-familyCEObutkeepingfamilyownership/control.Howcanthisvisible
high performance of the FBs be explained in the long-run? Which factors explain their
sustainability?ThefactorsresponsiblefortheparticularsuccessoftheFBarethefollowing:
1:Thesefirms–independentoftheregionswheretheyareoperating(e.g.Europe,USA,Asia,
etc.) are better prepared – than several decades ago – to address the weakness of their
operations.
2:Agreatmajorityofthefamilyfirmsisinvestingheavilytotraintheirfutureleaders,sending
the family successors to business schools universities and in several cases world-leading
educationalinstitutionsinfieldsrelatedtotheiractivities.(Seetheevidencefromsomeofour
companycasestudies)5
3: There is a well-developed consulting industry specializing in helping FBs, e.g. the
intermediary-mentoring-coaching role in the succession process, and arbitrating-managing
personalconflictswithinthefamilytodiminishtheirharmfulimpactonthelong-termbusiness
perspectiveetc.
5 According to the survey of the FB by The Economist, „These days it is rare for a family boss to hand his job on an obvious dud… A growing number (particular in Germany) have become masters at moving family members from executive jobs to supervisory roles in the boardroom. ” (The Economist, 2014:2)
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4:FBsandtheirmanagers–withsomeexceptionalcases–are“parsimonious”or,usinga
more recent term, they are adopting the lean-approach and long-term efficiency. At the
beginning of the 20th century, for example, Henry Ford often insisted that the customers
appreciatethequalityandpriceofitsproductsandnotthefancy-lavishheadquartersofthe
company6.Today,thisvalueisstillobservableandvisible:aFBisnotmotivatedbytheshort-
termcostefficiencybutthelong-termone:‘Theyaregoodatthinkingintermsofgenerations
ratherthanquarterlyresults:Rochemakeslong-termbetsondevelopingpharmaceuticals;the
MurdochandNewshouses have stuckwith printmedia in difficult times’ (The Economist,
2014:2). (See theempiricalevidence fromthe INSISTprojectcompanycasestudieson the
thinkingintermsofgenerationsinthesub-section4.2.)
However, they are not immune from the turbulent uncertain environment during their
operation.Ofcourse,manyofthemsufferfromtimetotimetheseriousshortcomingspartly
caused by such external factors as the fast-changing techno-economic and social-political
environmentandglobalization,aswithanyothercategoriesoffirms.Theinternalchallenges
such as trans-generational succession are specific to the FB. In relation to this, we are
encountering new challenges facing FB. ‘The ‘old-model’ often was labelled as “patient
capital”,andithassomesignificantadvantages,includingitsabilitytotakealongtermview,
and strong client relationships based on trust...but in today’s economic climate family
businessesacknowledgetheywillhavetoadaptfaster,innovateearlier,andbecomefarmore
professionalinthewaytheyruntheiroperations’(GlobalFamilyBusinessSurvey,2014:5).
III.2.ImportanceoftheFBintheCountriesInvolvedintheINSISTproject
ProvidingstatisticalevidenceontheroleandtheweightoftheFBinthenationaleconomies
surveyedintheINSISTprojectisratherproblematic.Thesedifficultiesarepartlyduetothe
lackofconsentregardingthedefinitionofaFBandpartlyduetothelackofsystematically
collecteddatacoveringtheprocessofsuccessioninthenewmemberstatesintheEU(see
sub-sectionII.1.).AsoneofthekeyAustrianexpertsofFBnoticed‘onbusinesstransfersand
successions – this seems to be an ‘on and off’ topic of the Commission. They have an
6 Ford, H. (1925) Ma vie et mon oeuvre, Paris: Payot,
18
establishedexpertgroup,whichwasveryactiveintheearlytomid-2000s,theninmyopinion
notactiveatall,butrecentlytherewasactivityagain’(Mandl,2015).
InHungary, there isnosystematicdatacollectionontheFB.Usingtheexperts’estimation
morethan70percentofthefirmsemploymorethaneverysecondworker.Familyandsingle
ownerfirmsrepresentmorethantwothirdsoftheSMEs(Petheő-Filep,2008:3-4).Ingeneral
the FB’s contribution to the economy is identified by the same indicator as for SMEs. In
addition,wehavetomentionthatthereisgrowinginternationalisationinthissectortoo.FB’s
presence in the internationalmarketsbelongs to the categoryof the traditional industrial
sectors(e.g.ZwackUnicumCo.Ltd.inthebeverageindustry,WeberLtd.inthetransportation
etc.) and in such high-tech sectors as IT (e.g. Kürt Ltd in the data security and recovery
technology,etc.).
PolandhasbetterrecentstatisticsontheroleandcompositionofFBsandtheirassociations
havemorediversifiedstrategiesintheirinterestrepresentationpolicythaninHungary.The
amountofPolishfamilyfirmsissimilartotheHungarianones:itrangesbetween70and80
percent.78percentof thembelong intothecategoryofmicro-,smallandmediumsized
enterprises(SMEs).FBsproduce10percentofthePolishGDPandemployonly21percentof
thePolishworkforce.InrelationwiththeinternationalisationofFBs,thepatternisalsorather
similartoHungary.Duetotheirsmallsize,agreatmajorityofthemfocusonthelocalmarket
and are content to offer products and services locally. However, Poland has several large
internationalplayers in theFBsector.Amongothers, it isworthmentioningthe following:
Mokateincocoaandcoffeedrinks(Mokryszfamily),manufacturing:plasticwindows(Placek
family)andintheautoindustry,theSolariscity-busmanufacturer(Olszewskifamily)which‘...
producesapproximately1300busesyearlyandthecompanyexports80percentofitsoutput’
(Surdej,A.2015:15).
Incomparisonwiththeformertwotransformationaleconomies(HungaryandPoland)where
thefamilybusinessstartedtodevelopinallsectorsoftheeconomyfromthe1990’sfollowing
almosthalfacentury“break”followingWWII, intheUKtheFBsector ismorematureand
statisticallymore systematically surveyed. (However, due todifferentdefinitions, research
and methodological tools these surveys produce the results are often non-comparable,
especiallyforalongertermperspective).AccordingtothesurveyoftheInstituteofFamily
Business(IFB)(2011),thissectorrepresentstwothirdsofallfirmsintheprivatesectoranda
19
greatmajorityoftheFBs(96.5percent)belongtothecategoriesofself-employedandmicro
firms.Inconnectionwithemployment,theFBemploysmorethantwofifths(40percent)of
theprivatesectorworkforceintheUK.Asasector,wemaysaythatinthefollowingactivities
FBsrepresenthigherasharethanthenationalaverage:“realestate,rentingandbusiness”,
“construction”,“wholesaleandretailtrade,repairs”,“manufacturing”,“agricultures,hunting
& forestry; fishing”, “hotels / restaurants” and “financial intermediaries”. The lowest –i.e.
lowerthanthenationalaverage–concentrationofFBsare insuchactivitiesas“transport,
storage & communications”, “other community, social and personal service activities”,
“education”and“healthandsocialwork”.
III.3.SuccessionasoneoftheKeyFactorsintheRestructuringintheFB
‘Data from the fifth EuropeanWorking Conditions Survey (EWCS) show that the share of
employeeshavingbeenaffectedbysubstantialrestructuringorreorganizationwithinthelast
threeyearsincreaseswithestablishmentsizeclass.Whileabout23%ofemployeesworkingin
microworkplacesand33%ofthoseemployedinsmallworkplacesreportrecentrestructuring,
the share is almost 60% for largeworkplaces’ (Mandl, 2013: 31). Ifwemakeadistinction
betweentheexternaland internal factorsresponsible forrestructuring intheSMEsand in
particularintheFB,wemaysaythattheexternalfactorsarerathersimilarforbothlargefirms
and SMEs. These commonexternal factors vary from changes in demand to technological
progress and global competition.However, the internal factors such as trans-generational
changes and implementing new managerial concepts and strategies stemming from the
successionprocessareratherspecifictotheFB.
Accordingtothelatest(2007)PwCstudy,surveyingoneandhalfthousandmanager/owners
in28EUcountries,almosthalfofthemhavetofacetheproblemsrelatingtosuccessioninthe
nearfuture.AstheUKreportstresses:‘successionissettobecomealargerissueasthe‘baby
boomer’ generation reaches retirementageover thenext fewyears” (Devins, 2015:11). In
Poland,accordingoneof the latestavailablepapers,almosttwothirds (58%)ofSMEsare
facing the issues of business transfer to thenext generation (NxG)’ (Kowalewska, 2011, in
20
Mandle,2013:17). In relation to theHungarian situation, it isworthmentioning the latest
informationoftheNationalMinistryoftheEconomy,accordingtowhichatleasthalfamillion
FBhavetoconfronttheprocessofsuccessioninthenearfuture.
21
IV.CharacteristicsoftheSuccessionProcessintheFB
IV.1.Social-culturalFeaturesoftheFB:specialfocusonthefounderrole
inthesuccessionprocess
IV.1.1TheCulturalInfluenceofLeadersinFBs
To understand the founder’s role in the succession process a retrospective standpoint is
worthwhileconsidering,namelywhatistheirroleincreatingtheorganisationanditsculture.
The role of the leader in any organisation has the opportunity to influence the corporate
culture.Thisisachievedbydefiningbehaviouralnormsanddecisionmakingmethodsaswell
asthroughdecisionswhichaffecttheorganisation’svaluesystem.Itseemsveryevidentfrom
the perspective of this research that founders of FBs can have a definitive impact on the
cultureoftheestablishedenterprise(Schein,1983;TriceandBeyer,1991).
PolicydiscoursealloverEuropeemphasisespoormanagementand leadershipskills in the
economyandparticularlyamongstSMEsandby implicationfamilybusinesses.TheLondon
SchoolofEconomicsWorldManagementSurvey(Bloometal.,2012)arguesthatonaverage
acrossmany countries, family businesses are theworstmanaged type of business. Other
researchers such as Bacon et al (2013) suggest a lack of skills associated with Human
Resources,especiallyregardingtheuseofbestpracticewhenfamilybusinessesarecompared
with non-family businesses. Whilst it may be tempting to make generalisations about
owner/manager personalities, skills or leadership styles it is important to recognise the
heterogeneitythatexistsamongstfamilyfirmsandthewidercontextsocio-economiccontext
thatinfluencesthecultureoffamilyfirms(Devins-Jones,2015).
Thebasisfortheleader’sshapingoforganisationalculturecanbethreefold,especiallywhen
foundingabusiness:
Leadersarerolemodels
22
Foundersasleadersexhibitthebehaviouralnormsintheeyesofthemembers.Consciously
or unconsciously they serve as rolemodels. The espoused values are sanctioned by their
actionsandbehaviouronadailybasisandthusbecomingbeliefssharedbyeverybody.
Leader’sdecisionsexplicitlyinfluencethevaluesystemoftheorganization
Herethosedecisionsareconsidered,whichcanserveasguidelinesforthemembersofthe
FBs,suchastherewardsystemandpersonalrecruitment.Whereastheleaderasarolemodel
canonlyinfluencethecultureimplicitly,withtheuseofthesedevices(s)heisabletoactively
guidethenormsandsharedvaluesinthedirection(s)hedesires.Bothleadershipinstruments
arefurtherdiscussedinthisstudyascriticalelements,inthecaseofFamilyBusinesses.
Thewaysdecisionsaremadebytheleader
Theapproachestodecisionmakingcouldbedefinedasexpectations,butcanbebuiltinas
methodstofollowaswell.Theirimportancecouldbetraced,whenthesemethodsoutlastthe
leaderandcanserveasasupportorconstraintforthesuccessorindecisionmaking.Decisions
regardingthechangeofstrategyandstructurearelikethat,andassuchhaveanenormous
influenceonshapingtheculture(Nahavandi–Malekzadeh,1993).
Further refining the cultural influential role of leaders, García and López (2001) set up a
classification of entrepreneurs’ habits taking their values and norms into account, which
dominantly influencethegoalsandstrategyandthereforecultureofFBs.Theirtypology is
basedontwostructuraldimensions:1.businessvaluedimension(firmvsfamilyorientation)
and2.psycho-socialvaluedimension(selfvsgrouporientation).
The above two dimensions can be found in the INSIST case studies, where themotifs of
founderswererathersimilar,butthevaluesofleadershipvarysignificantly.Inthebusiness
valuedimension,thetwoPolishcasestheideaofentrepreneurshiphasbeenafocalfamily
valuethroughgenerations.AtDOMEX,thereal-estatejointstockcompany,themotherofthe
founderhas ‘...alwaysemphasized toher son, theethosofentrepreneurship’ (Konopacka,
2015:3).
23
InthecaseofWITEK,thePolishfamilyholding,despitethestatesocialistsocialenvironment
‘...entrepreneurship has always been a part of the family’sway of life...they believed that
everyoneshouldmakehisorherownlivingandtaughttheirchildrenaworkethosfromtheir
earliest years, involving them in the family business. As the doyen of the family, Karolina
adoptedthemodelusedbyherparentstobringupherownchildren’(Konopacka,2015:1).
Thesecondpsycho-socialvaluedimensioncanbeseenintheHungariancasesofFEINandalso
BI-KAAlthoughtheentrepreneurshipvaluecanalsobetracedbacktotheancestorsofthe
founders,theirpresentinnerdriverseemstobeincreasinglyaregionalfigureheadrole(ie.
self),withallthesocialresponsibility(Gubányi,2015;Kiss,2015).InFein’scasethe‘...founder
manager is doing his best to integrate himself into the region and to gain trust from the
members of the region ‘(Gubányi, 2015:6).Also in the seconddimension, theUK cases of
PODIUMandPARODANdemonstratethevaluesof‘familiness’(i.e..group)embeddedbythe
founders (Devins-Marran, 2015; Wymer, 2015). However it is important to argue that
seeminglycontrastingvalues,caneasilybepresentandin-useinthefamilybusinessesand
serveasinformalregulations,whereproceduresarenon-existent.
IV.1.2.TheSocio-EmotionalDilemma:FormalDevelopmentProceduresorLoyaltyBased
HumanProcesses
Positiveemployeerelationshipsappeartobeanoutcomeoftheapproachtoleadershipthat
is a characteristic of many family businesses. Long-term business sustainability requires
retainingwell-trained staffwhobuy into the business and feel a sense of engagement or
'ownership'andsharetheobjectives(andsuccesses)ofthefamily.Thisrequiresthefamily
owners to recruit carefully, so the employees fit in with the team and the ethos of the
business,andtreatthestaffwelltoreinforcethesevalues.agreatercommitmenttotraining,
astrongertendencytoretainemployeesduringadownturn,higherwagesorlong-termnon-
pecuniarybenefitssuchashealthinsurance,andasmallersalarygapbetweenemployeesand
owner-managers(MillerandLeBreton-Miller,2005).
‘The empirical research by Baskiewicz and Nizialek (2014) has identified the differences
betweentheorganizationalculturesoffamilyandnon-familyfirms.Theemployeesoffamily
24
firmspointedtothepossibilityofabroaderspaceofself-development,initiativeandopenness
thaninnon-familyfirms’(BaskiewiczandNizialek(2014;inSurdej,2015:22).
Emotionsarerelatedtotheproblemof intra-familycommunication, -andespecially inter-
generationalcommunication-regardingthecommitmentofthefamilytothefirmandthe
prospectof succession.Qualitative studies show thatPolish family firmshaveproblems in
developing a perspective for future generations and are not especially efficient in
communicatingthevisionandstrategy.AsseenintheDOMEXcaseinPoland,thefounder
leader ‘plans to pass the operationalmanagement of the company to his successors, and
remain involved only in strategic decisions’ (Konopacka, 2015:5). The founder views
successionasanevolutionaryprocess,wherepatienceisbadlyneeded.
‘The empirical research shows that the employees of Polish family firms expect standard
benefits:decentsalaries (satisfactorysalaries), securityofemployment, including indefinite
periodsofemployment.Thatisthewaytheyappreciatebeingemployedwithindefiniteperiods
listedintheemploymentcontracts,whichgivethemathreemonthlicensingperiodandnota
licensingfromdaytoday.Infamilyfirmstheyalsolikeafriendlyenvironmentandinformality’
(Brzezinski,2014;inSurdej,2015:24).
Aspreviouslyarguedontheleader’sculturalshapingroleofdecisions,Sułkowski(2006)also
‘…stresses the fact that the remuneration rules in family business are shaped not only by
narrowfinancialcalculations,butaboveallbythevaluesystemoftheowner,hisperception
ofthesocialmission,hisresponsibilitytowardsotherfamilymembersandexternalemployees’
(Sulkowski,2006;Surdey,2015:25).
The contradictory dimension of FBs’ development has always been the dimension of
formality/informality.Largerorlongerfunctioningfamilyfirmshaveremunerationcodeswith
regardtoallemployeesandtheyevenextendsuchcodestofamilyemployees.Asmentioned
in the previous section as a criticism of FBs, small and younger family firms treat family
employeesandnon-familyemployeesdifferently,whichmightsubvertthefunctioningofthe
firm. The consciousmove from the informal loyalty- based culture to a formal efficiency-
basedoneisgeneratedbysecondgenerationsuccessorsasseeninthecaseofFEINwinery
(HU)andPARODANconstruction(UK),wheretheinternationallyexposedandwell-educated
children,usuallywithanMBA,striveformoreformalbusinessmodeldevelopmentincontrast
25
totheirparents’views.Inthesecasesthefocalvaluesoftheenterpriseareatstakewiththe
succession (Devins, 2015; Gubányi, 2015). As the successor manager Paul argues at
PARODAN:‘Wearemakingthatshiftfromowner-ledandmanagedtobeinganenterprisewith
aformalstructure,reportingandprocesses.Oncewe’vegotthatundercontrolthenetprofits
willincreaseandwecanexpandfurther’(Wymer,2015:6).
Thephenomenaofintertwinedspheresoffamilyvs.businessiswellrepresentedinallINSIST
casestudies‘…employeesoffamilyfirmspointedtotheproblemofequaltreatmentandequal
opportunitiesbetweenthemembersoftheowner’sfamilyandotheremployees.…inthefamily
firmsthewholefamilyendurestheproblemsofthefirmanddiscussesbusiness issuesover
breakfast, lunchanddinner’(Surdej,2015:22).Thelackofseparationofbusinessvs.family
timeseemsasmuchstrengthasaweakness.
ConsideringHandy’s(1993)organizationalculturaltypology(i.e.power,role,taskandperson
cultures)thepowertypecultureseemsthemostoccurringprevalentinFBs.Thiscultureis
bestillustratedasaspider’sweb.Theculturedependsonacentralpowersource,namelythe
leaderwhoisstillintenselypresentallthetime.(S)heisthecentralfigurewhoisconnected
totheotherpartsofthewebbyfunctionalorspecialistthread.Theorganizationverymuch
dependsonthepersonaltrustandbeliefsineachother,andintheleaderasaneffectiveand
competent person. There are few rules and procedures and not much bureaucracy. The
controlisexercisedbytrust,withchoosingthefamilyornon-familypeopleforthejobs.Such
power cultures arebasedonpridewhich is earned fromall the success the companyhas
achieved.Thebasics forthis feelingareestablished intheearlydays,whenthehandfulof
employeeshadbeenworkingovertimealmostconstantly.Hencetheespritdecorpshadbeen
developed.Originalmembersoftheorganization,whostartedtheir jobswiththefounder,
feelprivileged.Thisisclearlyanemotionalchallengeforthesuccessor,bes(he)afamilyor
non-familymember.Thebiggestdisadvantageofthiscultureisitssizewhichcanbecomethe
biggestconstrainttoformalorganizationaldevelopment.Thisculturelimitsthegrowthofthe
organization mainly because of the figure-head role of the leader. (S)he still has the old
organizationinmind,wheneverythinghasstartedandlifeatthecompanywasmuchsimpler
becauseoffeweremployeesandadifferentsocialandbusinessenvironment.Encouragedand
provedbythepastsuccesses,theleaderexpectsthesuccessortousethesameleadership
26
practices.Theorganizationoftenoutgrowsthefounder-leaderwhostillwantstocontrolall
processesfrommarketingtofinanceandmanufacturing.
IV.1.3.Thefounder’sParentingvs.Mentoringroleinthesuccessionprocess
Thereseemstobeaconsensusthatthefounderofabusinesshasaresponsibilityandarole
toplayinpreparingforsuccession.Havingasuccessionplanisafirstandimportantstepbut
one obstacle to thismaywell be the original business founder. Craig andMoores (2005)
suggestthatwithoutsuccessionplans,professionalizationofthefirmisseriously inhibited.
Thusinternalprocessesforfamilybusinesses(likeallbusinesses)mustbeincludedinstrategy
development. Arguably, what makes internal processes, particularly changing these
processes,more problematic in family businesses is the influence of the founder and the
preparationforsuccession.
‘To achieve effective inter-generational succession, there must be a balance between
'parenting'(i.e.apersonalapproach)and'mentoring'(i.e.amoredetached,business-focused
approach).Howevertheevidenceismixedwhenitcomestowhethertheprocessworksbest
whenthementorisafamilyornon-familymember’(DistelbergandSchwarz,2013,inDevins-
Jones, 2015:16).Mentoring as amajor assetwas demonstrated in the PODIUM (UK) case
where mentoring leadership has been institutionalized in the organisation even after
succession(Devins-Marran,2015).
AgreatrangeofconsciousplanninghasbeenobservedintheINSISTcasestudies.Atoneend
ofthescaleWAMECH(PL)where,duetodecadesofentrepreneurialgenreandself-reliance
embeddedinthefamily,allchildrenstartedtheirownbusinesssupportedbythefounderin
ordertodiversifythefamilyholding(Konopacka,2015).Anotherpositiveexampleseemsto
betheBI-KAcaseinHungary,wherethefounderhasretiredfrommanagementataveryearly
age(47years),andpassedthemanagementtoawell-mentorednon-familymemberofthe
managementteam(Kiss,2015).Attheotherendonthescaleofconscioussuccessionplanning
seems to be the QUALITY MEAT and the above-mentioned DOMEX case, where actual
successionisstillunplanned(Szentesi,2015;Konopacka,2015).
27
IV.1.4Challengesrelatingtothemultiplerolesofsuccessorsinthesuccessionprocess
Oneof thebiggest challenges facing the founderormanagerof the familybusiness is the
choice of the successor. ‘Lewandowska (2013) looked at the succession process from the
perspective of potential successors. The following problems occurred from the successors’
pointofview:
• An unwillingness of the incumbent founder/owner to talk about the succession
prospects,whichnegativelyimpactsonthemotivationofthepotentialsuccessor;
• Thisleadstothefeelingofbeingsuspendedandforcedtowaitforanunspecifiedperiod
;
• Thelackofaformalsuccessionplan;
• The perception of a lack of trust in the successor’s capabilities on the part of the
owner/founder;
• Thelackoffreedomtoindependentlyactasthepotentialsuccessorisovershadowed
bythefounder/owner;
• Thelackofhopeineventuallygettingthepowertomanagethefirm’.(Lewandowska,
2013;inSurdej,2015:22-25).
TherewasnotasinglecaseinanyoftheINSISTcasestudieswhere,equalrolescouldbefound
amongstthepotentialsuccessors.Themotifsweredifferent,althoughitseemsthatoneof
thecases,onlyoneofprogenieshasthemotivation,skillsandendurancetobecomethereal
successor.ThisphenomenaweremostevidentlytracedatFEINWinery(HU),PODIUM(UK)
andWAMECH (PL) (Gubányi, 2015;Devins-Marran, 2015; Konopacka, 2015). Involvement
variesthoughthroughouttheINSISTcases,fromsuccessorsbeingabsolutelydetachedfrom
the family business (WAMECH), through being contracted suppliers of services (FEIN) to
becoming Managing Directors and having brothers/sisters in other functional managerial
positions(PARODAN)(Konopacka,2015;Gubányi,2015;Wymer,2015).
28
Thedilemmasofthenextgenerationareakeyissueidentifiedintheliterature.Likebusiness
founders,successorsarealsoaccusedofbeingtheprimeculpritsinsuccessionfailure.Some
successorsareaccusedoflackingtheabilitytoreplacebusinessfounders,usuallybecauseof
a lack of suitable experience or an appropriate attitude towards taking over ownership.
ResearchundertakenbyKrausetal.(2011)suggeststhatsuccessorsarealsoplayingmulti-
entityrolesinthesuccessionprocess.Withoutknowing,quiteoftensuccessorsareexpected
to takeonthecombinedroleofa filial sonordaughter,experiencedbusinessowner,and
professionalmanageretc.Furthermore,fromthesuccessor'sperspective,manyofthemwant
toplaytheroleofanambitiousowner-managerandtobeincharge,whileatthesametime
wanting their parents to keep an eye on the business. With these mixing and often
contradictory roles to play and expectations to meet, it is an extremely difficult, if not
impossible,taskforsuccessorstopleaseeveryone,includingthemselves.Krausetal.(2011)
conclude that it is important for successors to bewell aware of their different roles and
conflictingexpectationsinthefamilybusiness.
The inability on the part of the founder to let go, and the difficulty for the successor of
operating in the shadow of the founder lead to conflicts, especially in second generation
businesses (Davis and Harveston, 1999; Bjornberg and Nicholson, 2012; in Devins-
Jones,2015:).Theabove-mentionedmultipleroleswerelessexplicitlyexpressedintheINSIST
cases,whereasthefounder’schallengeoflettinggoareimplicitlypresentinmanyofthecases,
likeQUALITYMEAT(HU),DOMEX(PL),WAMECH(PL)(Szentesi,2015;Konopacka,2015).
IV.1.5TheFamilinessimpactinthesuccessionprocess
Theprocessofsuccessioncanbethoughttoencompassthreedistinctstages(Stavrouand
Swiercz,1998): (i)pre-entry,wherethedesignatedorpotentialsuccessor(s) ispreparedor
'groomed'totakeover;(ii)entry,involvingtheintegrationofthesuccessor(s)intobusiness
operations;and,(iii) finally,promotiontoamanagementposition.Asmost INSISTcasesto
someextentaresuccessstories,itcomesasnosurprisethattheabove-mentionedthreestage
processwascompleted,thoughwithdifferingdegreesofmindfulnessandtransparency.
29
TosomeextenttheIFBresearchprovidessomeguidelinesandinsightsintowhattodoand
what not to do to support successful intergenerational transfer (Nicholson and Bjornberg
2007).Thereisalmostuniversalagreementthatawell-developedsuccessionplanisseento
becrucial(Sharmaetal.2001)insuccessfulintergenerationaltransferandsuccessioninthe
familybusiness.Goodpracticeincludespreparingthenextgenerationassoonaspossiblefor
succession,cooperationtodevelopandagreeaformalisedsuccessionplandevelopedwith
all family business stakeholders (including influential non-familymembers) and theuseof
experts, often external to the business, to navigate the complex and uncertainwaters of
relationshipsbetween familymembers, visionsandvaluesaswel as the reluctanceof the
oldergenerationtostepaside(Lansberg,1988,Sharmaetal.,2001).
WhatseemstobecommonintherelativesuccessstoriesoftheINSISTcases(PARODAN,FEIN)
is that, the founder(s) consciously educated their children for the expected leader role
(engineering/viticulture and/or business studies) and made them gain work experience
outsidethefamilycompanybeforehand(Devins,2015;Gubányi,2015).Inmostcaseswhere
in-companydevelopmentwas carried out, e.g. PODIUM (UK), child(ren) hadbeen rotated
acrossdifferentjobsandlevelsofoperationthroughouttheirlearningprocessoveranumber
of years. In the latter case the rare occurrence of external consultants in the succession
processprovedtobeasuccessfactor(Devins-Marran,2015)
As Morris (1997:386) noted, 'family business transitions do occur more smoothly when
successorsarebetterprepared,whenrelationshipsamongfamilymembersaremoreaffable,
andwhenfamilybusinessesengageinmoreplanningforwealth-transferpurposes' (Morris
1997;inDevins-Jones2015).
Polish entrepreneurs differ in their awareness of the succession problems. Some, more
mature,startthinkingaboutitandtrytodesignthepathbestsuitedforthem.Othersdelay
thinkingandpreparations.Noprecisedataexistsastothedistributionof features(Surdej,
2015).TheIFBguide(Drake,2009)suggeststhatitisintheinterestsofsuccessors(andthe
employer)toensurethattheemploymentrelationshipisconductedinthesamewayasthe
relationship with non-family members. ‘Familiness’ as a major asset ensures these fair
relationshipsinthecaseofPODIUM,whereaccordingtothesuccessor‘…therewereanumber
of other family groups represented in the business: employees who were mothers and
30
daughters,siblings,cousinsorhaddifferentfamilytiesworkedacrosstheorganization,helping
toreinforcethat'familyfeeling”andthisaspectoffamilinessappliestoeverybody.AsPaulat
PODIUMhasargued:“…peoplehavelivesoutsidethebusinessandthesecanhaveanimpact
upon thebusiness life…Wewill helpand supportpeoplewherewe can.’ (Devins-Marran,
2015:7)
IV.1.6Thesupportingroleofstrategicmindednessinthesuccessionprocess
Many of the inhibitors and enablers of the succession process are discussed in multiple
sections of this review.What seems evident from the literature is that effective strategic
planning is clearly onemeans to enable successful transition (Devins- Jones, 2015).What
seems a clear inhibitor from the INSIST cases is the lack of planned succession, which
sometimes was tagged as ‘organic’ (PARODAN, FEIN) or ‘evolutionary’ (Wymer, 2015;
Gubányi,2015).
Anotherseriousconstrainttothesuccessioncanbethefoundermanagerhim/herselfasa
paternalist leader, be it even ‘enlightened paternalism’ as is argued in the DOMEX case
(Konopacka,2015:5).Asopposedtotheparentingroleofthefounder,thementoringworkof
externalconsultantsunquestionablyservedaseffectivesupportforthesuccessors(Davins-
Marran,2015).
Forcasesatthestrategicandmanagerialleveltherewasalreadyaseparationbetweenthe
‘parentsandchildren’,ortheownerandthesuccessors,howeverthepresenceofthefounder
canseriouslyinfluenceeverydayswork(Konopacka2015).
Whatseemtobesignificantenablersfromthecasesaretheconsciouseducationandtraining
of the successor, regardless ofwhether they are family- or non-familymember (Parodan,
2015; Gubányi, 2015; Kiss, 2015). This includes formal education for gaining a wide
internationalperspective,ashappenedincaseofFEINWinery(Gubányi,2015)andalsoin-
companyintegrationthroughouttheyearsasinthecasesofPARODANandQUALITYMEAT
(Szentesi,2015).Inthiswaythesuccessorseemsanaturalchoiceforthenon-familymembers
aswellandtheculturalshockinrelationtofittingintotheorganisationalcultureisdecreased.
31
IV.2.„Survivability”oftheFB:Transferabilityofthe„Socio-Emotional
Wealth”(SEW)
IV.2.1.IntroductoryremarksontheconceptofSEW
Thisconceptstressestheimportanceofthenon-financialoutcomesoffamilymembersfrom
thebusiness and ‘... familymembers are said toattempt tomanage their business not to
maximize financial returnsbut to reserveor increase thesocioemotionalendowments they
derive from the business...they may work against the interests of non-family owners ...
preservingfamilycontrolof thefirmbyavoidingprofitable investmentsand initiativesthat
wouldthreatensuchcontrol’(Miller–LeBreton-Miller,2014:713).
SEWhasavarietyofoutcomes,bothpositiveandnegative,dependingverymuchonthesocio-
economicenvironmentofthefirm’soperation.Forexampleinastableandslowlychanging
marketcontextaconservativeorriskaverseattitudeandthedriveofthefamilytocontrolthe
business to secure position for the next generation could be beneficial. However, if the
contextisthatcompetitionisintense,pricepressureisconstantandtechnologicalchangeis
speedingupthenthisconservatismbecomes“dysfunctional”andmayresultinthe“strategic
stagnation”(Bertrand-Schoar,2006)ofthecompany.Inaddition,motivesorprioritiesofSEW
mayresult-especiallyinthelongtermperspective–insignificantpositiveoutcomes,suchas:
“...careforreputationinthecommunityandthussolicitoustreatmentofstakeholdersmay
createloyalpartnerswhocanactuallyhelpenhancefinancialperformance(Miller–LeBreton-
Miller,2014:714-715).
TobetterunderstandthevariousoutcomesoftheSEWidentifiedinthecompanycasestudies
oftheINSISTproject,itwouldbeproductivetouseMiller–LeBreton-Miller’s(2014)approach
whichmakesadistinctionbetweenthe“narrowandshort-term”and“broaderandlong-term”
dimensionsofSEW.Thefollowingtablesummarisesthecharacteristicsofboth“restricted”
and“extended”SWE:
Table4.ContrastingRestrictedVersusExtendedSEWPriorities
RestrictedSEW ExtendedSEW
32
TypicalSEW
priorities
Permanentjobsecurityandaccess
tobusinessresourcesforall
currentfamilymembers
Long-termwell-beingofmotivated
latergeneration,ableandwilling
tonurturethefirm
Focal
stakeholders
Immediatefamily Thefamilyovertime,thebusiness
andallitsstakeholders
Related
theories
Agencyandbehaviouralagency
theory,familyaltruism
Stewardshiptheory,stakeholder
theory,sustainability
Governance
arrangements
Familydominatedleadershipand
governance–regardlessof
capability
Competent,motivatedfamily
membersonly;balancebetween
familyandnon-familyexecutives
anddirectors
Strategic
outcomes
Strategicconservatismor
stagnation,sparseinvestmentin
thebusiness,riskversion,family
extractionoffundsfrombusiness
Generousinvestmentinproducts
andprocesses;continuous
reinvestmentinthebusinessand
itsrenewal
Commercial
outcomes
Inferiorgrowthandlongevity Superiorgrowthandlongevity
SEWoutcomes Nepotism,entrenchment,family
controloffirm
Familyprideintheiroffering(s)and
relationswithstakeholdersandthe
community
Source:Miller–LeBreton-Miller,2014:717
IV.2.2.SEWandattitudesoftherisk-taking:dominanceofthepro-growthFB
Attitudesoffamilyowners/managerstowardsthegrowthpotentialofthefirmrepresenta
corepartoftheliterature.Theseattitudeshaveanimportantimpactonthe“survivability”of
the FB and are rather often underestimated in the complex and long-lasting process of
succession. In relation to this, it isnecessary tomention the“loss”averse” / “riskaverse”
attitudeofFB,whichisreflectedinentrepreneurialbehaviour‘...toscrutiniseopportunities
33
verycarefullyandeschewdiversificationintothenewmarketareas,unlesscloselyrelatedto
theexistinglineofbusiness’(Devins,2015:23).Thislossaverseattitudedependsverymuch
onthescaleofresourcesavailablefortheentrepreneursandonthecompetitivepressure.
Thisvigilante,lossaversebehaviouroftheowner/foundermayresult–intheshortrun-in
growth- and innovation-resistant behaviour. However, from a long-term perspective this
“anxiousvigilance”shouldbe interpretedassupportingthewell-prepared,evidence-based
and tested exploitation of the opportunities via growth and/or innovation. Reviewing the
companycase studies,wemay identify thediversityof this “anxiousvigilance”or,usinga
moreappropriateterm,“patientcapitalist”attitudesofFBshapedbytheSEWprioritiesof
varioustypesofentrepreneursandgenerations.
Besidethisgeneralpatternfoundintheliterature,itisworthcallingattentiontothefollowing
twobroadcategoriesofentrepreneurs:‘opportunity’versus‘necessity’entrepreneurs.Inthe
caseofthe“opportunity”entrepreneurs,the‘...mainmotifisthedesirefor‘independence’
andadesireto‘workforthemselves’(Mascherini-Bisello,2015:13).Intheothercase,theso-
called ‘necessity entrepreneurs ... are pushed into entrepreneurship because they have no
otheremploymentoptions’(Mascherini-Bisello,2015:13).
IntheINSISTprojectcountrieswemayidentifyvisibledifferences intherateof ‘necessity’
versus ‘opportunity’ entrepreneurs betweenHungary, Poland andU.K. Due to the radical
political-ideologicalandeconomicchanges i.e. theshift fromstate-socialismtothemarket
economyinthetwotransformationalcountries,alargesegmentoftheworkforcethatwas
formerly employed by the state or cooperative owned firms lost their jobs and became
unemployed.Thesepeoplebecamethe‘forcedentrepreneurs’.Bothinthepastandpresent,
thispatternofentrepreneurshipexistsbutitsprevalencedependsverymuchontheradical
changesinthelabourmarketcreatedbyintensivecontinuousre-structuringintheeconomy.
Lookingatthepercentageof“necessityentrepreneurs”inthethreecountriessurveyed,their
shareinthegroupoftheadultentrepreneursismuchhigher–almostdouble–inHungary
andPolandthanintheU.K.Comparingthegroupsofadult(35-64years)andyoung(18-34
years)entrepreneurs,thedifferencesremainbetweenthesecountries.Surprisinglyenough
thereisarelativelyhighamountofyoung“necessityentrepreneurs”inPolandincomparison
eventoHungary.Inthecategoryofadults,theshareof“necessityentrepreneurs”inHungary
34
andPolandissimilar.HoweverintheU.K.theshareofthiscategoryofentrepreneursisbelow
theEU-28average,asshowninthefollowingtable:
Table5.TheShareof‘Necessityentrepreneurs’intheINSISTCountries-2013
Countries 35-64yearoldentrepreneur 18-34yearoldentrepreneur
Hungary 37% 23%
Poland 38% 42%
U.K. 21% 14%
EU-28average 28% 17%
Source:Mascherini-Bisello,2015:14
Whenconsidering“necessityentrepreneurs”,itisnecessarytomakedistinctionsinthecase
of Hungary and Poland between the generationswho started FB in the aftermath of the
collapseofstatesocialismatthebeginningof1990’sandthenewgenerationwhoischoosing
the carrier of an entrepreneur in the FB due to disillusionment with the other types of
employment (e.g. working at large public or private firms with insufficient autonomy or
promotionopportunitiesetc.).
Thecaseof theHungarian foodprocessing (QualityMeatLtd.)andthePolishconstruction
companies (Pillar Ltd.) illustrate well both the first and second type of “necessity
entrepreneurs”.Inthefirstcase,theowner-founderlosthisjobattheagriculturalcooperative
duringtheearlymassprivatisationmovementthattookplaceintheearly1990’s,Inthesecond
casetheoldersonofthePolishPillarconstructioncompanyowner/founderwasdissatisfied
with the employment practice at an international company operating in Poland. ‘My old
workplace,theco-operative’sslaughterhouseandmeatprocessingplant,closeddown.ButI
did not want to be in others’ employment. I thoughtmore ofmyself than to give upmy
independence.MywifeandIhadalittlemoneysavedandwestartedourmicro-enterprisein
1992’(Szentesi,2015:5).InthePolishconstructioncompanycase,theoldersonbelongingto
thesecondgenerationofentrepreneurswasdissatisfiedwiththelargeinternationalcompany
employmentpracticeandleftitforthefamilyfirmofhisparentsandbecameasuccessortoo,
alongsidetheyoungersonwhohadpreparedtobeentrepreneurfromhischildhood:
35
‘Theownercouple,MartinandHelenafirstrealizedtheyshouldstartconsideringandplanning
thesuccessionwhentheiroldersonstartedworkingforaninternationalcorporationwhilestill
beingastudent.Theyweresurprisedhedidn’ttakeacareerinthefamilybusinessforgranted.
Onlythendidtheparentsdecidetoplanandimplementasuccessionprocess.Theystarted
talkingwithbothsonsabouttheirpossiblefuturerolesinthefamilyfirm.Theseconversations
about engaging them in the future development of the company lasted for two years.
Eventually,thesonsagreedwitheachotherandwiththeparentstoundertakecooperation
withtheirfather.Itshouldbementionedthattheoldersonwasabitdisappointedwiththe
workatthelargeglobalcorporationandthatwasthemainreasonforchanginghismind.In
themeantimehegainedsignificantbusinessexperiencebyworkingforthecorporationand
obtainedanMBAmanagementdegree’(Gorowski,2015:5).
TheriskavoidanceattitudeoftheFB–wheretheowner-founderislabelledasa“necessity
entrepreneur”–relatetotheshort-termperspectiveofthebusiness.However,ifthis“anxious
vigilance” attitude is coupled with a long-term perspective of business, it is not at all
contradictorywiththepossiblegrowthorinnovationstrategy.Quiteonthecontrary,thisrisk
cautiousattitudemayhelp in the carefullyprepared futuredevelopmentof the firm. This
strategy dominates the overwhelmingmajority of the company case studies in the INSIST
project.
Growthorinnovationstrategieswereidentifiedinallthecompanycases–withtheexception
ofHungarianQualitymeatLtd.-.Thegrowthandinnovationdrivenfirmsinthecompanycase
studysamplebelong–withoutexception-inthecategoryofthe“opportunityentrepreneurs”.
ThestrategyoftheseFBfirmsischaracterisedby“longer-terminvestmentinbusiness,rather
thanpursuitofshort-termprofitsfordividends”(Devins,2015:23).
Wefoundwithinthesamecompanycaseexamplesforboth“risk-averse”and“pro-”growth”
attitudesthatreflectedrestrictedandextendedSEW.ThisisthecaseoftheBritishParodan
Engineering,whenthecompanygrewunderthemanagementoffounder/ownerH.Woods,
he ‘... tended toput friendsand familymemberson thepayroll ... this sometimes led toa
mismatchbetweentheskillsrequiredandtheskillsavailableinthebusiness,(but)itdidcreate
averyloyalworkforcewithlowstaffturnoverandstrongmorale’(Wymer,2015:8).Whenhis
sonPaul,thesucceedingManagingDirectortookcontrol,he‘...hasaveryclearvisionforthe
companybasedonincreasingcapacityandprofitability.Heiskeentoensurepeoplearehired
36
fortheirskillsandabilitiesandnotjustbecauseoftheirrelationshiptothefamily...heneeds
toensurehehas the rightpeople inplace to realise theambitiousgrowthplans’ (Wymer,
2015:9).Companycasestudiescharacterisedbypro-growthorgrowthaversestrategiesare
presentedinTable6.
Table6.Companycasestudiesandthetypesofdevelopmentstrategies
Countries Pro-growthstrategy Growthaversestrategy
Hungary BI-KALogisticsLtd.
FeinWinery
QualityMeatLtd.
Poland PlantexCase
PillarLtd.
TheWITEKCentre
TheWAMECHCompanyLtd.
DOMEXLtd.
-
UK PodiumsLtd.
ParodanEngineering
-
Inanothercase,György,theownerintheHungarianBI-KALogisticsLtd.,‘...hasamotto,that
‘ifitisnotgrowing,itisdecreasing’.Hedefined5KPIsthatGabriella(hersuccessorinmanager
general)hastoreachquarterly.Inthelasttwoyears,shehasexceededeventheseambitious
requirements.Incomeimprovedby20%andbusinessresultsimprovedby56%in2013’(Kis,
2015:3).
Asresultofthisgrowthstrategy,BI-KALogisticsLtd.isplanningtodoubleitstransportfleetin
2015.ThePolishPlantexCase,whichwasfoundedatthebeginningof1980’s,ischaracterized
by strong growth performance in the high-tech horticulture sector, too. ‘In 1990,when a
market economy was introduced in Poland, the company started developing more
dynamically.Themilestonesindevelopmentwere:
37
1. 1997-constructionofamodernlaboratoryenablingsterilepropagation,equippedwith
technologicallyadvancedairfiltersandotherhigh-techequipment,
2. 2003–purchaseof3-.5haoflandneartheCity,inVillage
3. October 2008 onwards – implementation of GLOBALGAP®, a certified programme of
qualityassurance.Thisisasystemofoverallgoodagriculturalpracticesaimingtoprotect
thecustomerandenvironment.’(Paszkowska,2015:1).
Agrowthstrategymayfocusongettingandkeepingpositioninthenichemarketofthehigh-
qualityspecialisedproduct.ThisisthestrategyoftheHungarianFeinWinery:
‘FeinWineryhasnoaspirationtoreachadefiniteproportionofrevenuescomingfromexports,
howeverFeinwinescouldbe found in the famous restaurantsacrossEurope like the three
MichelinstarrestaurantFatDuckinLondon.Theinternationalmarketpresenceservesasa
benchmark of quality. Direct orders are built on personal recommendations therefore
reputationandqualityhasahighimportance’(Gubányi,2015:4).
AsimilargrowthstrategycharacterisestheBritishPodiumsLtd.shiftingfromproductsofother
firmstoproductdevelopment,manufactureandinstallation.Asaresultofthenewstrategy
boththeproductivityandprofitabilityofthebusinessimprovedsignificantly.
‘ItwasatthistimethatPaul(ownerandmanagingdirector)developedanewstrategicplan
forthebusiness.Theexternalmarketwaschanging,withfeweropportunitiesfordistributors
ofaccessplatformsandspecifiesofwork.Thiswasbeingdrivenbytechnologicalchangesand
thewideavailabilityofonlineinformationforclientstouse.Paulbegantochangethefocusof
thebusinessfromsalesofothercompanies’productstothedevelopmentoftailoreddesign,
manufactureand installationofspecialistaccessplatformsolutions.Withhissontakingan
activeroleinmanagingtheoperationalpartofthis,thebusinessmovedawayfromsalesand
serviceandPaulbegantoconsolidatethebusiness.Thebusinessbecamemoreknowledge-
intensivewithadesignofficebeingestablishedandthedevelopmentofsystemsforproducing
bespoke solutions nomatter how simple or complex. The result of the change in strategic
direction has been a significant improvement in the productivity and profitability of the
business’(Devins-Marran,2015:4-5).
Riskaverseorstrategicconservatism is locatedontheotherextremepointof thescaleof
SEW. This strategy is represented by the Hungarian Quality Meat Ltd. According to the
38
researcherwhomadethiscasestudy,theriskaversestrategyoftheowner/foundershould
beexplainedbyhisfearoflosingcontrolasthecompanygrowsinsize:
‘...thecompanyhasnoplansforfuturegrowth.They(boththeowner/founderandhistwo
sonsassuccessors)wouldliketokeepthepresentsizeofthecompany...theydonotplanto
opennewshopsinanothertown.Theywouldnothaveenoughtimetochecktheoperationof
the new shop(s) and they do notwant to employ another senior staffmember’ (Szentesi,
2015:4).
IV.2.3.PsychologicalownershipasaspecialmentalrelationshipintheFB
Thepsychologicalownershipreflectsboththeowner/manager’sandthepotentialsuccessors’
wayofthinkingormentaldimensionsinrelationtothebusiness,familyandthecommunity
inwhichtheFBisembedded.Forexample,theowner/founderoftheHungarianQualityMeet
Ltd.stressedseveraltimesduringinterviewstheimportanceofdirectness,honestyandtrust
andhetreatedhistwosonsassuccessorsthroughthislens:
‘IamastraightmanandIexpectitfromothers,too.Thereissomethingofmeinbothmysons.
KárolyJr.istougherandmoreconsistentthanLászló,inwhomIdiscoveredmymoreemotional
side’(Szentesi,2015:12).
IntheBritishPodiumsLtd.casefortheowner/manager,thekeyroleoftheexperiencedand
knowledgeable “core” staff (non-family key employees) and their identity with the firm
becamevisibleduringthedifficultperiodofconsolidationandre-structuringofthebusiness
activity.Thiswasthekeymotifinimplementingan“EmployeeStockOwnershipPlan”(ESOP)
fortheirkeyemployeeswhichoperatesasapowerfulincentivetool.
‘Akeyelementofthisplanwastostrengthenthetieswithexistingmanagersworkinginthe
business…Foravarietyofreasons(notleastachievingeffectivetaxefficiencyfortheowner,
employeesandthecompany)anEmployeeBenefitTrustwasestablishedtotransfer10%of
thebusinesstoeightkeyemployees.Whenthecompanymakesaprofit,themanagersshare
intheprofitequallyunderthisscheme.The“EmployeeBenefitTrust”actsasanincentivefor
managers to help make the business more successful and encourages retention, whilst
maintainingtheprincipleoffamilyownership’(Devins-Marran,2015:4-5).
39
The Polish Plantex Ltd. is operating a highly-advanced micro planting plant, where the
extremelyrichprofessionalexperiencesofthefounder/mangerguaranteethesafeoperation
ofthefirmandatthesametimedemonstratethekeyroleofthefamilytiesinthecollective
learningprocessresultinginastrongprofessionalidentityofthefamilymembers.
‘Thewholefamilyperceivethefamilybusinessasabedrockandsourceoftheirprofessional
identity.That’swhythepositionofAntoni,thefounderandownerissostrong.Notonlyhas
hebuiltasoundbusinessbutthefamilyadmireshimforenormousprofessionalknowledge,
expertiseandwillingnesstoshareitwiththenewgeneration.Hisleadershipstyleisstrongand
individual,buthehasnoproblemswithdelegatingorsharingresponsibilities.Ifthereisany
reluctancetowardsundertakingmanagerialduties,it’sduetothesuccessors’unwillingnessto
takeoverratherthananybarriersonAntoni’sside’(Paszkowska,2015:8).
The Hungarian Fein Winery Ltd. case study is a good illustration of, how the FB firm is
developing awide national-international network and social responsibility to improve the
economic performance of the local economy. Social responsibility is “transferred” and
“maintained” by the familymembers (e.g. wife or, successor son) and not limited to the
activityofthefounder/owners.However,hisexampleisanimportantdriverindevelopinga
strongidentitywiththecommunityofthewinebusiness.
‘Thefoundermanager,Tamáshasbeguntoestablishasocialnetworkandtakeresponsibility
forthelocalcommunityafterfoundingthefamilycompanyin2003.Invariouswinerelated
organizationsthefoundermanagerplaysacentralrole.Anexcellentexampleofthisinitiative
istheso-calledEtalon,ablendoffourwinemakers'winesfromtheregion…’(Gubányi,2015:
6).
IV.2.4.SocialsystemintheFB:advantagesofthetrustbasedrelations
AccordingtotheliteratureoftheFBoneofthemostimportantadvantagesofthefamilyfirms
isthehighlevelofsocial-culturalcontrol–basedontrustrelations–whichbindtogetherboth
familyandnon-familyemployeesinacommonpurpose.7Thetrust-basedrelationsarethe
7 Trust and its anticipated positive impacts became rather popular in recent Hungarian economic literature. However, there are few attempts to develop and use concepts and indicators based on the consent of the community of social scientists. Our knowledge is even more limited on the time-consuming learning process of trust building by social actors in the field investigated (e.g. preparation of the succession process,
40
sourcesoftheexceptionalstrengthofFB,whichoftenhelpthefirminnavigatingduringthe
periodsofsevereeconomicdifficulties.Thus,itisnecessarytoindicatethelonganddifficult
processoftrustbuildingandconsidertherisksassociatedwithitsfasterosion.
Inthefollowingsection,weintendtodemonstrateboththepositiveimpactsofthetrustbased
strongtiesandalsotheirnegativesideeffectsresultingfromaviolationoftrustwithinthe
businesspractice.AccordingtotheexperiencesofPolishFBsfoundintheliterature,‘...close
relatives(e.g.parentsandoffspring)haveheightenedinter-personalemotionsbecausethey
caredeeplyabouteachother’sfeelingsandabouthowtheyareperceivedbyeachother.These
emotionallinkscanpresentadvantagesforfamilyfirms,astheycaninculcateloyalty,mutual
understandingandtrust,buttheycanalso leadtomisunderstandingsandhaveanegative
impactontheperformanceofafamilyfirm’(Surdej,2015:20).
Thetrustbasedstrongsocial-culturalcontrolintheFB–asBritishexperiencesindicate–has
alsoanegativesideofthecoinwhen,“self-conflictingmessages...amongfamilymembers
throughongoingsocialinteraction...givingrisetotheconfusion,frustration,disappointment,
rivalryandemotionaltraumathatiscommonlyexperiencedbybusinessfounders,successors
and other stakeholders, including family members and non-kin employees.” (Devins,
2015:27).
Polish family firms operating in the engineering and metalworking sector, adopted the
followingsocial-psychologicalcontract:‘Thecompanyhasitsowncodeofbehaviourandall
employeessubscribeto it.Thebasicprinciple inthecompanyrelatestotreatingemployees
with respect. This includes providing proper remuneration, opportunities to gain new
qualificationsand support in timesofpersonalhardship. Familymembersare close toand
supportiveofeachother.Allof themsubscribetothevaluesdescribedabove’ (Konopacka,
2015:6).
developing common entrepreneurial actions, etc.). Due to lack of space and time, we intend only to outline some basic characteristics of the trust building process. Tolerance of one another’s interests and endeavours is only one component of trust. „This mutual respect for one another’s interests can be called ’moral competence’. It’s abiding presence along with a second component – the partners’ professional competence, including work discipline – guarantee the long-term advantages of trusted relations. A third dimension of trust was time, which is in effect tantamount to testing the participants’ moral and professional competence and is seen as a period in which relations are based on mutual dependence, as opposed to unilateral dependence” (Kuczi-Makó, 1997:183).
41
UsingtheexperiencesofthePolishliteraturereview,‘...afamilyfirmshouldavoidambiguity
betweentreatingnon-familymembersasiftheyareco-ownersintimesofsacrifices(expecting
fromthemwagerestraints)andtreatingthemasdependentworkers intimesofprosperity
(not sharing with them the benefits/profits)’ (Surdej, 2015:25). This kind of ambiguity of
owner-managers’ expectations in relation tonon-familymembersmaydestroyoneof the
most importantfeaturesofthefamilybusiness:thetrust-basedsocialrelationsandstrong
commitmentofemployeestowardsthefirm’targets,andtheymaybereplacedbyshort-term
financialtransactions.
IV.2.5.SurvivabilityofFB:theKeyImportanceoftheTransferringGenericHumanValuesand
EmbeddedKnowledge
SurvivabilityoftheFBcouldbeinterpretedasasetor‘...acombinationofhuman,socialand
financial capital, working in a way that distinguishes family from non-family businesses’
(Devins,2015:24).
Inidentifyingthevariouscomponentsofthehumanandsocialcapitalitisworthstressingthe
importanceofsuchvaluesasopenness,motivationtodevelopandeagernessto learnand
thereforesupportthebeneficialeffectoflifelonglearninginregardtothesurvivabilityofthe
firm.Thecompanycasesillustratewellhowtheyfunctioninbusinesspracticeinshapingthe
complex and time-consuming process of succession. In the case of the Hungarian BI-KA
logisticsLtd,fortheowner,‘...corehumanvaluesareopenness,learningbehaviour,theneed
for development, respect and humility,acceptance of others,andbeyond thematerialistic
world,howtogive.NowIamabletogive,butforthisIneedamanagementteamwhooperate
thesystem.Iftheyrunthecompanyproperly,Iwillbeabletolivethislifeinlinewiththevalues’
(Kiss,2015:4).
Thecontinuouslearning–formaltrainingand‘learningbypracticing”-aredecisivefactorsin
guaranteeingthesustainabilityoftheBritishPodiumsLtd.too.‘Learninggenerallyplaysakey
role in the sustainability of the business, and Podiums Ltd. supports the professional and
technicaldevelopmentoftheirworkforce,providingtimeoffworktostudyandpayingcourse
fees where appropriate. However, much of the learning is on the job, with coaching and
42
mentoringbypeersand leadersakeyelementofwork-relatedandpersonaldevelopment.
Progression is supported in the business with, for example, welders moving on to design
positionsandshop-floorworkersbeingpromotedtosupervisionandmanagementpositions’
(Devins-Marran2015:6).
Therichtheoreticalandpracticalknowledgeofthefounder/manageranditssmoothtransfer
tothenextgeneration(NxG)ororganisational(collective)learningarethekeyfactorsinthe
successfulsuccessionprocessinthecaseofthePolishPlantexLtd:
‘Knowledge transfer is absolutely the key issue ... Antoni (founder/manager) willingly and
enthusiasticallykeepspassinghisincrediblybroadknowledgetohisfamilysuccessors,while
theyarekeentolearnanddevelopitaswellastheycan.Allthefamilymembershavebeen
taught fromchildhoodandhave itdeeply ingrained in theirmindsthatwhateachof them
learnsorfindsoutbelongstothefamilyandmaycontributetotheirprosperity’(Paszkowska,
2015:9).
In another Polish case, theWAMECH Ltd founding owner ‘...has always underscored the
importanceofsuchvaluesashonesty,reliabilityandrespectforanotherpeople inbusiness
activities.Respectingthesevalueshelpedhimtogainthetrustandrespectofhisemployees’
(Konopacka,2015:6).ArathersimilarvaluesystemcharacterisestheotherPolishcase,WITEK
Centre:‘InKarolina’sfamily,universalvalues,suchasrespectforotherpeople,theirdignity
and opinions, have always been very important. This has helped ensure good relations
between family members, the people managing the companies and their employees’
(Konopacka,2015:5).
PsychologicalownershipmaynotonlystrengthenbothsocialandpsychologicaltiesintheFB
but result in a strong professional identity held by the family members too through the
collectivelearningtakingplaceinthefamily.Thefamilyidentityisfurthercementedbythe
strongtieswithbothprofessionalandlocalcommunities,too.Itisnecessarytocallattention
topositiveimpactsoftheEmployeesStockOwnership(ESOP)schemeamongthekeynon-
familymembers.Accordingtotheexperiencesof theBritish“PodiumsLtd.”company, this
kindofsocialinnovationmayintensifythecommunityfeelingandloyaltyofthenon-family
memberstoo.
43
AllcompanycasestudieswithoutexceptionindicatedthecoreimportanceofSEWfactorsand
thesmoothtransferofgenericvalues(i.e.honesty,openness,correctness,reliabilityetc.)and
knowledge between founder/managers and their successors. These are the assets to be
passedtothenextgeneration:‘...transferringthephysicalentityofthebusinessitselfmaybe
lesscrucialthanthetransferofitscorevalues,suchasentrepreneurialspirit,orofcreating
opportunitiesingeneralforthenextgeneration,whichcanbefacilitatedbythebuildingupof
family(socio-emotionalwealth)throughbusiness...’(Devins,2015:24).
Risk taking or adverse attitudes, psychological ownership, social systems and values and
knowledgetransferrepresentthemultifacetedcharacteroftheSEWthatshapesthecomplex
andtimeconsumingprocessofsuccession.Assessingtheirdiverseoutcomesinlightofthe
company case study findings, it isworth stressing again the role of the radically changing
social-economicenvironmentbothlocallyandglobally.Itisratherriskytoassessbeneficialor
harmfuleffectsofSEWwithoutknowingthecontextofbusinessoperation.Notdenyingthe
well-knowncompetitiveadvantagesoftheFBderivedfromits„patientcapital”nature(e.g.
dominanceofthelongerview,stableclientrelationsbasedontruthetc.)wehavetoinsist
that ‘…in today’seconomic climate familybusinessesacknowledge theywill have toadapt
faster,innovateearlier,andbecomefarmoreprofessionalinthewaytheyruntheiroperations’
(GlobalFamilyBusinessSurvey,2014:5).
IV.3Organisational-collectivelearning:anunderestimateddimensionin
thesuccessionprocess
Infamilyfirmsoneofthemostcriticalfactorswithregardtoeffectivesuccessionisknowledge
transfer between generations. The knowledge transfer is far from being unidirectional;
learning may take place between all generations and within generations, as well. It is
importanttostressitsfairlyinformalcharacterandrelationtothesocializationprocess,e.g.
themainly unconscious incorporation of rules, values, behavioural roles andmodels, etc.
Learning is, however, a complex phenomenon. Besides the complexity of approaches and
theoreticalmodelsLeeatal(2004)callattentiontosomeissuethatareofcentralimportance
44
in the literature. Two of themwill be presented in the following section: the problem of
concept’learning’andformal/informalcharacterofthelearningprocess.
Inthelasttwodecadestwobasicparadigmsoflearninghaveemergedintheliterature.The
standardparadigmof learning (Hager, 2004) describes learning as anacquisition process
(Sfard,1998).Thetraditionalorstandardparadigmhingesontheimplicitassumptionthat
knowledgeisanobjectiveentityexistingexternallytothelearnerwhoisableto„acquire,
internalize,possessandtransfer”it(Sfard,1998:5).Inthelearningprocesssuchknowledge,
concepts, ideas, skills, information, facts,meanings,etc.areacquired thathavenotbeen
possessedbythelearnerearlier.Thismodelputstheemphasisonindividuallearningandon
the rational, cognitive aspects of learning (Engeström, 1999) The acquisition paradigm
stressestheimportanceofabstract,context-independentandtransferableknowledge.Inthe
cognitiveapproachtheintellectual,reflexiveelementsoflearningareofcentralimportance
andthenon-verbal,context-dependentandimplicitwaysoflearningareirrelevant.
Theotherbasic approach to learning is the so-calledparticipation paradigm (’learningas
participation’) (Sfard, 1988, Lee et al., 2004). It is connected to the socio-constructivist
approach of learning and describes learning as a process of becoming a member of a
communityofpracticethroughsocialinteractions(Lave–Wenger,1990,Duguid–Brown,
1991,Lave,1991). Inthisperspective learning isanorganicprocesswhich isoftenanon-
intendedeffectofotherhumansocialactions.Learningtakesplaceinaconcretecontextof
practicalsituationsandisbasedonthecooperationofthedifferentactors(Leeetal.,2004).
Theparticipationparadigmisstronglyconnectedtotheterm’communityofpractice’that
wasdefinedbyWenger(2006:1)as’groupsofpeoplewhoshareaconcernorapassionfor
somethingtheydoandlearnhowtodoitbetterastheyinteractregularly’.Communitiesof
practicearesuchcollectiveentitieswherecommunitymemberscreateanddefinecollective
competencesandidentitiesbasedontheirmutualrelationstoeachother(Wenger,2000).
IntheirseminalworkLaveandWenger(1991)presentedtheprocessofhownewcomersor
novicestoinformalgroupsbecomelegitimatemembers.Thisprocessisnotrestrictedtothe
acquisitionof task-relatedknowledge, skills andcompetences,butparticipantsalso learn
howthegroupworksandinwhatwaytheycanparticipate.Learninghereisnotacognitive
45
butasocializationprocess,wherenewcomersmovefromaperipheralpositiontoacentral
one(Tynjälä,2007).
In the acquisitionmodel the learner acquires external knowledge and at the end of the
learningprocessheorshewillpossessit.Incontrasttothat,inparticipationtheorylearning
isequaltotheparticipationprocess itself.Thebasicdifferencesofthetwoparadigmsare
presentedinthefollowingtable:
46
Table7.Twobasicmodelsoflearning
Source:Sfard1998:7
Theparticipationparadigmhighlights the importanceof learningprocesses connected to
situated, often tacit and non-codified knowledge which is an important aspect in
understandingthecomplexcharacterofworkplacelearning.Withrespecttobothparadigms,
Engeström(2004)callsattentiontothefactthatknowledgeandskillsthatcanbeacquired
duringthelearningprocessareoftenunstable,preliminarilynotdefined,andinmanycases
arebeingconstructedevenasaresultoflearning.Hesuggestsintroducinganewparadigm
of learning. This third model describes the learning process in which new knowledge is
constructedbythemutualinteractionbetweenthelearners,thelearningprocessandthe
externalenvironment.Hecallsthismodelthe’learningasconstruction’paradigm.Thiskind
oflearningisofparticularimportanceininnovation,whentheenvironmentisunstableand
the participants do not possess any preliminary information about the outcome of the
learningprocess.Themodeltriestocapturethedynamicsbetweenthelearnersandtheir
environment exceeding both the outcome-oriented and socialisation-focused other two
models.
Theotherbasicissueoflearningistherelationbetweenformalandinformallearning.Formal
learning means a process within organised frameworks, where the teaching material is
preliminarilydefinedaswellasthecriteriaofsuccess.Theteacherisaprofessionalperson
here and the acquired knowledge is formally acknowledged at the end of the process
(Tynjälä,2007).Formallearningisstronglyconnectedtotheacquisitionparadigm.Informal
learningisrelatedtopracticalactivities,worktask-relatedexperiencesanddailyroutines.
The learning process is not preliminary designed and is based on the participants’
cooperation.Thelearningoutcomeisonthewholenotacknowledgedinformaldocuments
Learning as acquisition Learning as participation
Individual enrichment Goal of learning Community building
Acquisition of something Learning Becoming a participant
Recipient (consumer), (re-)constructor Student Peripheral participant, apprentice
Provider, facilitator, mediator Teacher Expert participant, preserver of practice/discourse
Property, possession, commodity (individual, collective)
Knowledge, concept Aspect of practice/discourse/activity
Having, possessing Knowing Belonging, participating, communicating
47
(Leeetal.,2004).Eraut(2000)emphasisesthatadistinctionshouldbemadeaccordingto
thelearners’intentions.Informallearninginworkplacesettingscanbeaprocessbasedon
explicitlearningintentions.Therearesomecases,however,whenlearningisanon-intended
consequenceofotherhumanactivitiesandtakesplaceunconsciously.Thisisimplicitlearning
representsthemannerinwhichmosttacitskillsareinternalised.
Withrespecttolearningandknowledgedevelopmenttheliteraturepublishedinthelastten
yearsintheUKcallsattentiontotheinformalityoflearningandknowledgetransferthrough
problemsolvingandnetworksinsmallerfamilyfirmsasarecognisedfeatureofmanySME’s
intheUK(BIS,2012–citedbyDevins,2015)
WithrespecttointergenerationallearningandknowledgetransferinfamilyfirmsinHungary
Gere(1997)foundthatthestrengthoftheHungarianfamilybusinessesare:theunconditional
transmissionof thepracticeandknowledge; the commitmentof the familymembers; the
relationshipwiththecustomers;easydecisionmakingprocesses;safetyandtheexperiencing
ofcommonpride.Bálint(2006),however,explainsacase,wherethefatherhasnottakenhis
potential successor son to any negotiationswith him, so itwas really hard for him to be
acceptedbythepartnersasasuccessor.Itishelpfulatthebeginningwiththehelpofanolder
mentortodesignastructuredsuccessionplanwithmilestones,toseehowthesuccessorcan
getreadyforthetakeoverofthecompany.Inanidealcase,thedevelopmentofthesuccessor
issupportedbyamentor.Theidealmentorissomeone,whoworksatthecompanyforalong
timeinahighpositionandisreadytosharetheexperienceandsomecriticism.CsáknéFilep
(2012) recommends involvingexternal advisors in successionplanningandmonitoring the
firm. Italsohelps iftheyestablishaSuccessionBoardoffamilymembersandmanagers. It
seemsthatinHungarylatelyaneedforexternalhelpemerged.Ifthesupportinginfrastructure
isdevelopedormatureenough, theknowledgeofanexternalprofessional,aswellas the
objectiveinterpretationandreflectionsmayhelptoavoidthemisrepresentationofobjectives
thatmayoccurwithpersonalinterpretationalone.
Basedontheexperiencescollectedfromourcasestudies,thefollowingpictureemergeswith
regard to learning and knowledge transfer. Knowledge is transferred between andwithin
generationscontainingvarious,mainlynon-codedelements.Bothprofessionalandleadership
skillsareofparticularimportance.Thesetypesofknowledgeareinmostcasestacitandare
48
accumulatedandstoredcollectively.Thecharacterofthelearningprocessisinformalandthe
dominantmodeoflearningisparticipation,accordingly.Learningisaninformalsocialization
processthatoftenstartsinearlychildhood.Asmentionedearlier,thefamilybusinessisan
integratedpartoftheidentityformationofthefamilies.Successfulfamilybusinessowners
cancreateanatmospherewherechildrenareemotionallyattachedandthatservesasabasis
formakingcommonnarratives,whicharethebuildingblocksofthefamily’sidentity.Family
history that is transmitted over generations, like in case of the Fine vinery, creates the
foundationsofthose(family)valuesthatmakechildrenidentifythemselveswiththefamily
andmeansanattractivepatternforthesecondgenerationsteppingintothebusiness.The
core family business-related values identified in the case studies are the following:
independency;ensuringthewealthofthefamily;beingproudofbuildinganindependentlife;
mutualsupportofeachother;andacommitmenttofamilyaffairs,emotionalsecurity,etc.As
referred to earlier, secondgenerationmembers,while being children, are socialized in an
environmentwherea familybusinesshasalwaysbeenapartofevery-day life,sochildren
unconsciouslylearnthatbusinessisanintegratedpartoffamilyaffairs.Familymeetings,like
commondinners for instance,remain importantareasofknowledgetransferand learning,
evenwhenchildrenhavegrownupandjoinedthefamilybusiness.Familymemberscanshare
their experiences, thoughts, and visions with each other, and possible conflicts can be
managed during these events. Social interactions taking place at these meetings also
contributetothecreationoftherulesandnormsregulatingthebehaviouroffamilymembers
towards each other and to the non-familymembers. The Polish Plantex serves as a good
example:‘Thesuccessionprocessissupportedbythewholefamily.JoannaandJangetalotof
helpandadvicefromtheparents,butalsofromthesistersandbrothers-in-law.Mostofthe
currentdecisionsandproblemsarediscussedonaday-todaybasis,viatelephoneandduring
familymealsandgatherings’(Paszkowszka,2015:3).
Asforthedevelopmentofprofessionalskills,itseemstobetypicalthatsecondgeneration
membersbecomefamiliarwiththeactivitiesofthefamilyfirmevenduringtheirchildhood
yearswhen they helped out in the business duringweekends and/or holidays. There are
variationsastotheextenttowhichsecondgenerationmembersarepressedbytheparents
to continue theirprofession,but a commonpractice seems tobe to involve thepotential
49
successorsevenintheirchildhoodyearsinthebusinessashelpersinordertomakethefamily
businessandtherelatedprofessionattractivetothem.
Withregardtoprofessionaltrainingandworkexperiencetherearetwotypicallearningand
carrierpaths.Inthefirstcasesuccessorsstarttheirprofessionaleducationand/orworkinglife
outside the family business. It is sometimes spontaneous, sometimes encouraged by the
founders’generation.As thecaseofPodiums, (UK) illustrates: ‘Paulhas twosons,bothof
whomstudiedatuniversityandinitiallypursuedtheircareersoutsidethefamilybusiness.Joe
has become a freelance graphic designer and currently works in London. He provides
professionalservicestoPodiumsLtdincludingthedesignofthecompanywebsite.Heisabout
toembarkontheproductionofacompanyfilmtocommemoratethe40-yearanniversaryof
the founding of Podiums Ltd. Tim is directly involved in the strategic and day-to-day
managementof thecompany.Hehas takenan interest in thebusiness fromanearlyage.
ThroughouthischildhoodTimspentschoolholidaysandweekendsinthebusinesshelpingout
andgettingtoknowit.HewenttouniversityandstudiedProductDesign,withayear-long
placementback in the family firm.AfteruniversityTimspentsometime inAustralia, inhis
words'playingrugbyandgrowingup';whenhereturnedtoEnglandheworkedinsalesfora
yearforacompanyintheEastMidlands.WhenavacancyforadrivercameupatPodiumsLtd.
hedecidedtoworkinthefamilybusiness.Hehasworkedthereeversince,takingonavariety
ofroles,learningthroughexperienceandprogressingthroughthecompany’(Devins-Marran
2015:6).
Whensuccessorsdecidetojointhefamilybusinesssuchformalandinformalmethods,like
learning on the job, mentoring and coaching by the founders, peers or other colleagues
becomethedominantmodeoftheirpersonaldevelopment.IncaseofParodanLtd(UK)
‘BothRobandPaulhavehadperiodsofworkingforothercompanies–fortheirownpersonal
developmentandtoescapethepressuresofthefamilybusinesssetting–butultimatelyboth
returned,settledintotheircareersandcommittedtoafuturewiththefamilyfirm.Danny,
the youngest son has had two distinct spells of employment at the family firm, both for
relativelyshortperiodsoftimeandhedecidedtodevelophiscareerelsewhere.(…)Asthe
twoolder sons settled into the business,Harry started to delegatemore responsibility to
them.ThecompanyhadaveryinformalorganisationalstructureformanyyearswithHarry
50
takingaveryvisibleroleasleaderofboththeoperationsandstrategicdirectionofthefirm.
As the business grew and the span of controlwidened, Harrywas advised by a business
consultanttodevelopamoreformalstructureandtoprovideopportunitiesforhissonsto
progressinthebusiness.Overaperiodoftimebothsonsmovedfromhourly-paidentry-level
jobstosalariedmanagementpositions’(Wymer,2015:5).
In most cases we investigated the founder started his/her business after collecting
experiencesinhis/herprofessionatvariouscompanies.Inthisrespect,theHungarianFein
wineryrepresentsadifferentpattern.Thefounderstartedhiscarrierasaneconomistand
workedinvariouspositionsbeforeoptingforawinery.Hisyoungerson(thesuccessor),on
thecontrary, isprofessionally trainedandstudiedviticultureabroad.They represent two
differentperspectivesthataresometimesdifficulttobeharmonised.Asthefoundersays:‘I
amaneconomist;Icanspeakforeignlanguagesandhavetravelledtheworld.Ihavecollected
experiencesasamerchant,managerandchangeagent.InthelongrunIseetheeconomy
fromabroaderperspectivethanwinemakersdo’(Gubányi,2015:6).
Besidestrongemotionaltiesbetweenthefamilymembers,learningasacquisitionisalsothe
basis for identificationwiththefamily.Thefounderstarted introducinghissontothe local
social-organisationalenvironmentofthefirmandattemptedtotransferhisnetworkingskills
tothesuccessor.Ontheotherhand,thefounderalsoencouragedthesuccessortosetuphis
owninternationalbusinesses,whileatthesametimewantingthesuccessortoseethefamily
wineryasameansforthefamily’ssurvival.Theintergenerationalcooperationanddifferent
expectationsarethesourceofcompetitiveadvantageandcreativity.‘Thefoundermanager,
hiswife and their son are strong personalities, but they fully trust each other. All of their
discussionsarefocusedonprofessionalorstrategicissues,suchaswhentheyexperimentwith
theblendingofwines.Thisisatime-consumingbutfruitfulprocess.Theyhavedifferentideas
andvisionswithregardtothevariouspathsleadingtothestrategicgoals. Itcanbetraced
backtothedifferencesofage,experiencesandprofessionalbackground.Theyhavedeveloped
theirownculturefordiscussionthathelpsthemtolearnfromeachother’-asstatedbyaclose
friend about the learning style of the Fein family (Gubányi 2015). During these informal
debates thesuccessorand the founder’swife represent theprofessionalaspectswhile the
founderthestrategicandbusiness-relatedones.Whenattemptingtocreatebalancebetween
the two viewpoints a collective learning process takes place where the stakeholders can
51
incorporate those social skills that help them to initiate mutual understanding and
commitment.Thisisaveryimportantpreconditionfortheclusteringoflocalwineproducers
-oneofthestrategicgoalsofTamás,thefounder.
Formalknowledgetransferisoneofthekeyissuesinasuccessfulsuccessionprocess.Inthe
case of the PolishWOMECH company, the education and knowledge development of the
successorwasanintegratedpartofsuccessionplanning.‘Inadvancingthesuccessionprocess,
thedoyenhasalwaysbeenkeentomentorhischildrenandsupporttheminareasrelevantto
managingthecompany.(…)Theyoungestsondecidedtogetinvolvedinthefamilybusiness.
Inconsultationwithhisfather,hepreparedaplanforhissuccessioninthecompany.Thefirst
stepoftheplaninvolvededucation.Thisinvolvedgainingpracticalexperienceinworkingin
othercompanies,mainlyabroad,throughinternshipsandon-the-jobtraining.Theassumption
wasthatthepersontakingoverthecompanyshouldbeagraduateoftechnicalandbusiness
managementstudiesandbefluentinforeignlanguageswithpracticalexperienceofworking
inothercompanies.Theplanhasbeenrealizedsuccessfully.Aftergraduatingfromcoursesthat
his father thought essential, the son started systematically taking over responsibilities and
ownership of the company.When he became a 51% shareholder of the company, he also
becameitsmanagingdirector.Theshareshadbeentransferredtohimformally,allowinghim
tobecomeaco-ownerofthecompany’(Konopacka,2015b:5).
KnowledgetransferinFBisoftenanaltruisticprocessuntingedwithpreliminarycalculations.
Itisanecessaryinvestmentinthefutureaccompaniedbytheriskthatthesecondgeneration
memberscandecidenottojointhebusinessdespitealltheeffortsmadebythefounder(s).
Knowledgetransfernotonlyservesbusinessgoals,butitmayalsocontributetotheemotional
wealthofthefamily-cementingthetiesbetweenfamilymembers.ThePolishPlantexcase
illustrateswell this function of knowledge transfer and teaching in the family. ‘Knowledge
transfer is absolutely the key issue in this case. Antoniwillingly and enthusiastically keeps
passinghisincrediblybroadknowledgetohischildren,whiletheyarekeentolearnanddevelop
it aswell as only they can. Thewillingness to transfer knowledge to younger generations
withoutanyconditionsorcalculations isprobably thecrucialkey toa fruitful successionof
PlantextoJoannaandJan;asuccessionthatiscurrentlyinprogress.Itisalsooneofthemost
importantelementsinmaintainingagoodatmosphereandfriendlyrelationsinthefamily.All
thefamilymembershavebeentaughtfromchildhoodandhaveitdeeplyincorporatedintheir
52
mindsthatwhatevereachofthemlearnsorfindsoutbelongstothefamilyandmaycontribute
totheirprosperity.Likefather,likechildren’(Paszkowska,2015:6).
IV.4.ManagingFamilyBusinessesandsuccessionprocess
Inthissectionwewilldiscussthreeissuesthatareofparticularimportanceinmanagingfamily
businessessuccessfully. In thecaseof family firmstwooverlappingsub-systemsshouldbe
balanced.Familygoals,suchasemotionalstability,harmony,reputation,etc.runparallelwith
business-relatedgoals,likesurvival,growthorprofitability(Sharmaetal.,2013).Familyfirms
followdifferentstrategiesinseekingthebalancebetweenthesedimensions.Thefirstissue
that we will discuss in more detail is therefore the management of family and business
relations, focusing on involvement of family and non-family members, governance and
management.Afurtherspecialissueisthemanagementofhumanrelationsinfamilyfirms,
since“familiness”,i.e.themixtureoffamilyandbusinessroles,mayimpactupontheowners’
attitudestowardstheiremployees.Thethirdissueinfocusisthestrategiesandpracticesin
managingthesuccessionprocessitselfthatmayvarybetweenthedifferentfirmsdepending
ontheirstrategicgoals,theowners’experiencesandvalues,andthecommitmentofthenext
generations.
IV.4.1.Managingfamily-businessrelations
During their life-cycle, most businesses have to face the problems concerning growth.
Leadershipandmanagementhavetocopewithmoreandmorecomplex issuesand inthe
case of family firms a further difficulty emerges, namely the complex and sometimes
contradictory relation between family and business goals. It is also worth stressing the
importanceofpersonalinteractionswithinthefamilyorbetweenfamilymembersandnon-
familymembers. Themanagementof family firms is in a specific situationwhen trying to
balancerationalbusinessmotiveswithemotionalaspectsoffamilylife.
Theeffectivenessoffamilyfirmmanagementheavilydependsontheextentfamilymembers
areinvolvedinownershipandmanagement.Anotherimportantaspectoffamilybusinesses
is themanagementof tensionsand contradictionsbetween family andbusiness.Both the
53
family and business are complex social systems with different specific logics, values and
intereststhatcanoverlapeachotherandalsobeinconflict.Ward(1987)makesadistinction
between four basicmodels concerning family versus business orientation of family firms.
‘Familyfirst’enterprisespreferfamilygoals,‘businessfirst’enterprisesyieldbusiness,‘family
business’enterprisesseekbalancebetweenthetwoand‘floatingenterprises’havenofocus
eitheronfamilyorbusinessissues.Accordingtoempiricalevidencethosefamilyfirmsperform
outstanding in the longrunthatperformwell inbothdimensions (Sharmaetal,2013).As
Devins (2015:13) puts it, ‘…businesses with tight family ownership and management
structuresaremorelikelytoreportfamily-objectivesasahighpriority,whilefirstgeneration
businessesorthosewithalowerproportionoffamilymanagerswerelesslikelytoreportthe
same.’ The embeddedness of family owners in the family affairs strongly influences their
family-orbusiness-orientation:themorefamily-ownersareembeddedinthefamily,themore
family-orientedtheirmotivationswillbe(Le-Breton-MillerandMiller,2009).Thisisespecially
true in the casewhen the family business is a relatively closed system; there is a lack of
externalperspectives(e.g.fewexternallyrecruitedmanagers,oralackofexperienceoffamily
membersoutsidethebusiness).
Family- or business-orientation of family firms depends on the founders/owners core
motivations.When analysing Polish family firms, Sulkowksi (2004) classified the examined
enterprises in this respect:Thereare firms thataimatcreating family traditions.Theyare
focusedononetypeofactivityandtheyaccountfor50%offamilyfirmsinPoland.Thesecond
iscomposedofthosefirmsthatareorientedtogenerateprofitforthefamily.Themajorityof
theseare small andmediumsized companies that are flexible andagile,movingbetween
sectorsdependingontheirperceivedprofitability.Thethirdgroupisthefamilycorporations,
e.g.large,capital-richfamily-ownedenterprises.
InPolandresearchhasbeencarriedoutinselectedregionsprovingthatthereareremarkable
differencesbetweenthefirstandsecondgenerationwithregardtoinvolvementinthefamily
firms.Thefirst(founder)generationtakesleadershipwhilebeingowners,whilstthesecond
generationworksinthecompaniesbutdoesnotshareintheownership.Inthevastmajority
ofcases,evenifemployeesfromdifferentgenerationsarerepresentedinthecompany,they
arenotallowedtoparticipateinthedecisionmakingasowners/foundersseemtomaintain
54
theseprerogativesforthemselves.Thisreflectstherelativelyauthoritarianmanagementstyle
ofPolishentrepreneurs(Surdej,2015).
Thereis,however,acommonfeatureofthefirmsinvestigated.Independentofthefounders’
originalaspirations,familybusinessesareanintegratedpartofidentityformationinfamilies.
Identity is based on a shared cognitive and emotional narrative that serves as a tool to
strengthenfamilytiesandalsoworksasaninterpretativeframeworkhelpingtounderstand
theexternalworld. Itsomecases it iscreatedconsciously, inothercases it is theresultof
spontaneousactions.Feinwinery isagoodexampleofthetraditionmakingcompanywith
consciouseffortsmaderegardingidentityformation.Thefounder’sfatherwasthepresident
ofanagriculturalco-operativeandactedasasociallyhighlyreputableandinfluentialperson.
Hisandhisfathers’storyserveasthebasisofthefamilynarrativeabouttraditionsthathave
beentransmittedovergenerations.Secondgenerationmembers,whilebeingchildren,are
socialized inanenvironmentwhere the familybusiness is alwayspresent. They learn that
‘parents are equivalent to the firm’, even when the founder tries to separate family and
businessmatters. Here the role of thewife inmaking a balance between the family and
business dimensions of family lifemust be stressed. Inmost of our caseswhen a couple
decidedtostartrunningthefamilybusinesstogether,oncechildrenwereborn,thewifehad
tostepbackand,atleastpartly,giveuptheircareersinthecompanyinordertotakecareof
them.ThecaseofParodanLtd.illustratesthisprocesswell:‘ParodanEngineeringwasstarted
primarilytoprovidesecurityandafuturefortheWoodFamily.Harrywasverymuchthehead
of the family business with his wife Elizabeth playing a key role in the development and
administrationofthecompanyandensuringthingsransmoothlybothatworkandathome.
Paulrecallsthatasachildthesonssawthecompanystaffas‘partofthefamily’,withtheir
fatherbeingheadofthefamilyandtheirmotherbeingthe‘motherhen’wholookedafterall
thestaff.EvenwhenthecompanywasincorporatedandeachWoodparentowned50%ofthe
business,thecompanywasalwaysviewedas‘theirdad’s’byboththesonsandtheemployees’
(Wymer,2015:8).InthecaseoftheHungarianQualityMeatboththefamilyandorganisational
culturewerecreated“spontaneously”bythefounders.Thesuccessorssortofgrewintoit.As
thefounder,Károlyputsitlikethis:‘Wealwaysknewhowtoaccommodateourpleasurewith
ourpurse, so Imanaged tomake them [the children]understand that in thisbusiness the
55
workingtimeisnot8hoursadayandtheworkingweekislongerthanfivedays’(Szentesi,
2015:6).
Anotheraspectisthatoffamily-businessbalance.Itshouldbementionedherethatitisthe
involvement of non-family members in the management of the company that strongly
influences the company’sperformance.Asmentionedearlier, it is important to stress the
distinction between ownership, i.e. the capital and assets the family possesses in the
company, and governance, i.e. the extent to which family members are represented in
decision-makingbodies and the involvementof familymembers ineverydaymanagement
activities. It isworthmakingadistinctionbetween family-controlledand family-influenced
firms.Somefamilieswilltakearoleintheday-to-dayrunningofthebusinesswhilstothers
willtakeamorehands-offapproachandinvolveprofessionalnon-familymanagers(Devins,
2015). The successful cooperation of family and non-familymembers depends on various
factors,notleastthewaythetwostakeholdergroupscanaccepteachother’ssocialnorms
andvalues.
Inourcasesmorecombinationswereidentifiablewithrespecttofamilycontrolandinfluence
and involvement of both family members and non-family members in governance and
management.Thefollowingtablesummarizesourexperiences:
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Table8.FamilycontrolandinfluenceintheINSISTcompanycases
Ownership/Governance Management
Podiums
(UK)
Sharedownershipbetweenfamilyand
managerswithfamilymajority.
Sharedmanagementwithfamily
andnon-familymembers.
Parodan
(UK)
Founderandhiswifearemajorityand
successorsareminorityshareholders.
Afterrestructuringmanagement
wentfromthehandsoffamily
memberstonon-familymember
managers.Onlyproductionis
controlleddirectlybythefamily.
DOMEX
(PL)
Thefounder,hiswifeandhisdaughter
shareownership.Themanagement
boardofthecompanyconsistsofthe
familydoyen,hiswifeandtwo
daughtersandapersonfromoutside
thefamily.Theboardmeetsevery
monthtodealwithongoingbusiness
issues.
Sharedmanagementbetween
familymembers.
Plantex
(PL)
Thefounderandhiswifekeep100%
ownershipandshareneitherwith
familymembersnorwithexternal
stakeholders.
Managementissharedbetween
familymemberswithnoexternal
partners.
Pillar(PL) Familyownershipwiththepossibilityto
involveexternalinvestors.Thefounder
passedhisownershipgraduallytotheir
sons.
Managementissharedbetween
familymemberswithnoexternal
partners.
WAMECH
(PL)
Sharedfamilyownership. Thefounder’seldestsonbecame
themanagingdirector.
WITEX(PL) Ownershipissharedbetweenthe
founderandthechildren.
Eachfamilymemberrunstheir
ownbusinesswithinthecompany
group.
57
Quality
Meat(HU)
Thefounderskeep100%ownership
andshareneitherwithfamilymembers
norwithexternalstakeholders.Next
generationhasnoownership.
Managementissharedbetween
familymemberswithnoexternal
partners.
BI-KA(HU) Thefounderkeeps100%ownership
anddonotshareneitherwithfamily
membersnorwithexternal
stakeholders.Nextgenerationhasno
ownership.
Founder-ownerretiredfromdaily
managementroutinesand
delegatedresponsibilitytoanon-
familymanager.
Fein
Winery
(HU)
Thefounderskeep100%ownership
anddoshareneitherwithfamily
membersnorwithexternal
stakeholders.Nextgenerationhasno
ownership.
Managementissharedbetween
familymembersandanexternal
partnerisplannedtobeinvolved
inadministration.
Accordingtoourresearchexperiencestherearetwocriticaldimensionsof familybusiness
governance andmanagement: the relation between familymembers (especially between
generations)andtherelationbetweenfamilyandnon-familymanagers.Oneofthetoolsof
the founders’ control over both family members and non-family members is ownership.
Sharingownershipwiththemembersofthenextgenerationas(potential)successorsisalso
asymbolicgesturethatsignalsthesymbolictransitionfromchildhoodtoadulthoodandcan
strengthenthechildren’s’commitmenttothefamilybusinessand,throughthis,moreloyalty
andbearingresponsibilitycanbeexpected.InthisrespecttheHungariancasesareinteresting,
sincethefounders’generationdoesnotshareownershipwiththesuccessors,eveninalesser
extent.Itreflectsapaternalisticleadershipstylewhereexercisingcontroltakesplaceinthe
formofstrongdirectcontrol.InthecaseofQualityMeatthefoundercoupleexpressedopenly
thattheirownershipwouldbetransferredtotheirsonsonlyaftertheyhavefullyretired.At
theemotionallevelitmayleadtopersonaldependenceandcompulsiontoconform,atthe
organisational level, restricted autonomy, low-level trust and commitment. In the case of
QualityMeatfamilytiesareverystrong;althoughthechildrenalreadyhavetheirownfamilies
58
theyspendasignificantshareoftheirfreetimetogether.For instance,theyorganiseeach
yearacommonsummerholiday.
Theother important issue is themanagementof relationsbetween familyandnon-family
members.Accordingtotheexperiencesgainedfromthecasestudiesthisproblemoftentakes
shapeintheconflictbetweentheownerandmanagerialroles.Oneofthemainmotivations
ofthefoundersistoensureasecureincomeforthefamily,andthefamilybusinessservesas
abasisforthat.Thisperspectivesometimesmayleadtoconflictwiththemanagerialapproach
thatfavoursrisktakingandgrowthevenattheexpenseofshort-termsecurity.Thisproblem
can only be solved with the mutual commitment of owners and managers and requires
intensivecommunicationandtheabilitytotakeonothers’perspectives.Astheownerofthe
HungarianBI-KAputsit:’Weareworriedaboutwhatwehavecreatedsinceitisthefruitofour
work.Itensurestheexistentialbasisofthefamily.Ifwesawsomethingthatwouldthreaten
ourexistence,wewouldimmediatelyintercede’(Kiss,2015:7).Thisattitudeisalsoillustrated
byPaulMorton,founderofPodiumsLtd.intheUK,who,‘havingexperiencedtheuncertainties
associatedwiththefinancingofthebusinessintheearlyyears,includingpersonalguarantees
andamortgageonthefamilyhome,iskeentoplacethebusinessandthefamilyonafirm
financial footingandhe is farmorerisk-aversenowthan inthepast.Paulhasplannedthe
transferofwealthtothenextgenerationlargelythroughpropertyholdingsandinvestments,
madegraduallyovertheyearsandheldinaseparatecompany’(Davins–Marran,2015:6)
IV.4.2.HumanResourcesManagement
TherearetwobasicapproachesconcerningHRMpracticesinfamilybusinesses.Accordingto
thefirstoneitisassumedthat‘familybusinessestendtohavebetterrelationshipsbetween
uppermanagementandemployees,particularlyintermsofjobsatisfaction,employeeloyalty,
staff turnoveretc’ (Devins,2015:14).Thisapproachstresses that ‘familiness’,e.g.applying
familybehaviouralpatternsinbusinesslifecanbeastrengthoffamilyfirmswhencompared
to non-family enterprises. According to the second approach, such HRM practices can,
however, lead to negative consequences as well. As mentioned earlier employing family
memberscanbeanadvantagebecauseofthehighertrustlevelandmanagement’srangeof
possibilitiesforexercisingcontroloverfamilymemberemployees(especiallyincaseofclose
59
relatives),butitmayeffectnepotismandcreatea“glassceiling”,limitingtheopportunitiesof
promotionfornon-familymembers(Surdej,2015).
Inourcasestudieswecouldidentifysome‘family-like’patternsinthefamilybusinesses’HRM
practices, suchaspersonal relationswithemployees,empathyandpatience towards their
problems (e.g. in case of sickness or poor timekeeping), mutual commitment, emotional
involvement,etc.Itseems,howevertobethecasethatfamilypatternsarenotautomatically
appliedinrelationshipswithinfamilybusinesses.Insomecasesthefoundersstartedworking
withpeopleinaverysimilarsocialsituation,e.g.labourmarketentrantswhilsthavingyoung
childreninthecaseoftheHungarianBI-KAorpeoplemaderedundantduringtheprivatisation
oftheco-operativeincaseoftheQualityMeat.Similarlifesituationsresultedindensesocial
interactions,commoninterestsbeyondtheworkplaceandcreatedthebasisforcommunity
building.DuringtheinterviewstheseFBleadersexpressedtheirsocialresponsibilitytowards
theiremployeesandtheirfamilies:theyseethemselvesratherasacommunitythanjustpure
company leaders. Itmay sometimes lead to internal conflicts, aswell, as illustrated in the
followingexampleofBI-KA:‘WhenIdecidedtoretirefromdailymanagementanddelegate
theresponsibilitytomysuccessor,itwasaquestionofwhethertheemployeesarecommitted
tomeorthecompany’(Kiss,2015).
Theother patternwe could identifywas the personal commitment of the FB founders to
applying family-likeHRMpractices. In thecaseofParodanLtd in theUKaconsciousearly
strategywasto‘putfriendsandfamilymembersonthepayroll-especiallythoseinneed(for
exampleemployingfriendswhohadbeenmaderedundantorwererelatede.g.theirson’swife
etc.). Whilst this sometimes led to a mismatch between the skills required and the skills
availableinthebusiness,itdidcreateaveryloyalworkforcewithlowstaffturnoverandstrong
morale’ (Wymer, 2015:4). In the other case in the UK, the Podiums Ltd has initiated an
interestingandefficientmodelforincreasingthecommitmentofitsworkforce:‘Foravariety
of reasons (not least achieving effective tax efficiency for the owner, employees and the
company)anEmployeeBenefitTrustwasestablishedtotransfer10%ofthebusinesstoeight
keyemployees.Whenthecompanymakesaprofit,themanagersshareintheprofitequally
underthisscheme.TheEmployeeBenefitTrustactsasanincentiveformanagerstohelpmake
thebusinessmore successfulandencourages retention,whilstmaintaining theprincipleof
familyownership’(Devins–Marran,2015:5).
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IV.4.2SuccessionplanninginFB
Themostnaturalwayoffamilyfirmsuccessionistheintergenerationalownershiptransfer
thatensurescontinuingfamilycontrol.Statisticalevidence,however,suggeststhatinmost
casesthesuccessionprocessfails.Therecanbeseveralreasons;alotofpersonal,emotional
andstructuralfactorscanactasaninhibitorofsuccession,fromtheunsuitabilityofsuccessors
throughgovernancefailurestotheunfavourablefinancialandtaxationenvironment.Oneof
themost importantpreconditionsofavoidingfailures inthesuccessionprocess isplanning
andcreatingaformalorinformalstrategythatcanensureearlywarningsignsofproblematic
successionandtherebycopewiththemeffectively(Milleretal.,2004).
IntheUKsuccessionplanningandintergenerationaltransfermeansanongoingchallengefor
theeconomyandthesociety.Adistinctioncanbedrawnbetweenownershiptransition(i.e.
thenextgenerationreceivesorbuysequityinthebusiness)andmanagementtransition(i.e.
thenextgenerationtakesoverrunningthebusiness),whichoftenoccurtogether,although
researchtendstofocusmoreonthemanagementthanownershiptransition(Nordqvistet
al.,2013–citedbyDevins,2015).Surveyevidenceconsistently suggests thatmany family
firmsareillpreparedforsuccessionandtransition.‘Successionissettobecomealargerissue
asthe‘babyboomer’generationreachesretirementageoverthenextfewyears’(Devins2015:
11).
AsreferredearlierinthePolishcase,Lewandowska(2014)examinedthesuccessionprocess
fromtheperspectiveofpotentialsuccessors.Thefollowingproblemshavebeenreported:
- ‘Unwillingness of incumbent founder/owner to talk about the succession prospects,
whichnegativelyimpactsonthemotivationofthepotentialsuccessor;
- Thisleadstothefeelingofbeingsuspended,forcedtowaittoolongforanimprecisely
specifieddate;
- Thelackofaformalsuccessionplan;
- The perception of a lack of trust in the successor’s capabilities on the part of the
owner/founder;
61
- Thelackoffreedomtoindependentlyactasthepotentialsuccessorisovershadowed
bythefounder/owner;
- Thelackofhopeineventuallygettingthepowertomanagethefirm’(Surdej2015:23).
In the case of Hungary we do not possess systematic information about the Hungarian
succession process of family businesses. Csákné Filep (2012) conducted a representative
survey among thoseHungarian SMEs thatwere facing succession challenges in 2011 (not
exclusivelyfamilybusinesses).Accordingtoherresults49.3%offamilybusinessownershave
successionplanswithouthavingwrittenthemdown,3.9%ofthemhaveawrittenplan,18.8%
thinkthatsuccessionisanautomaticprocessand28.6%ofthefamilyfirmshavenoideaabout
succession.Basedonanon-hierarchicalclusteranalysisshedistinguishedfivebasictypesof
successionstrategiesofHungarianSMEsinvolvedwithsuccessionissues.Theclustersdonot
representexclusivelyfamily-ownedbusinessesbutalltheSMEsthathavebeeninvolvedinthe
research.Categories3,4and5,however,coverthedifferenttypesoffamilyfirms:
1.Businessesofindependentpartieswithnovision
Those firms that are owned by independent parties, inmost cases by former colleagues,
independentprofessionalsand/orexternalinvestors,belongtothiscategory.Inthesefirms
neither close, nor distant relatives have a share and the owners have no visions of the
company’sfuture.
2.Businessesofformercolleagueswithavision
These firms aremainly owned by former colleagues who have a strong vision about the
successionprocessaftertheretirementofthefounders.Themosttypicalsuccessionplanis
thesaleofthecompanytotheotherowner(s).
3.Kinshipbusinesses
Inthecaseofthesefirmsownersarerecruitedfromthewiderfamily(distantrelatives)and/or
friends, acquaintances, external professionals and other investors. They typically employ
familymembers.Theirsuccessionsvisionisclear.Theywanttokeeptheownershipwithinthe
(wider)family.
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4.Maritalbusinesses
Inthiscasethecompanyisownedbythefamilymembers,especiallybyspousesbutdistant
relatives also may have a share. Spouses typically work in the company as employees.
Ownershipofthecompanybythechildrenisnottypical.Regardingthesuccessionthemain
strategyhereistopreservefamily-ownershipbut,ifnecessary,todelegatethemanagement
toanexternalpartyortosellthecompany.
5.Nuclearfamilybusinesses
Those familybusinessesbelong to this categorywhere theownershipandmanagement is
planned to be preserved in the hands of the small familymembers. (The ownership goes
mainlyfromtheparentstothechildren.Ownershipofthecompanybychildrenistypical.)In
this case external, non-family member parties are excluded from both ownership and
management.Spousesoftenactivelytakepartintheday-to-daymanagementoperations.
Accordingtotheresultsofthesurveytherearesignificantdifferencesbetweenthedifferent
typesof familybusinesseswithrespecttothevariousdimensionsofsuccession,ascanbe
seeninthefollowingfigure:
Figure1.Specialitiesofsuccessionindifferenttypesoffamilybusinesses
Source:CsáknéFilep(2012:151)
63
Maritalfamilyfirmsseemtodifferfromtheothertwotypes(Nuclearfamilybusinessesand
Kinshipbusinesses)quitesignificantly.Intheircasethemostimportantchallengeistofindthe
personwhocanactasanappropriatesuccessor.Thesuccessor’sageandworkexperienceare
ofgreaterimportancetothemthanincaseoftheothertwofamilybusinessmodelswhilein
theircasetheprobabilityofan‘external-to-family’successor’sengagementisthehighest.
Bálint(2006)conductedasurveyamongarepresentativesampleofHungarianfamilyfirms
operatinginvarioussectors.Themostimportantfactorsthatinfluencesuccessiondecisions
andtheprocessitselfarethefollowing:
- thesizeofthecompany:thebiggerthecompany,thestrongerthewishtopreserveit
withinthefamily,
- businessprospects:companiesover7billionHUFp.a.(~22.5million€)preferthesale
tobetofamily-basedsuccession,
- theageofowner/entrepreneur:theyoungertheowner,thehighertheprobabilityof
saletoexternalparties,
- thesuccessor’scompetences,
- competition in the sectors: the more intensive the competition, the bigger the
pressureontheownertosellthecompanytoexternalparties.
Thetypeofsectorisakeyissuewithregardtosuccessionmotifs.Inthechemical,construction
andretailtradethedominantpatternisthesaleofthecompany,whileinthefoodindustry
thefuturevisionisconcernedwithfamily-basedownershiptransfer.Inthecaseoftheservice
industry the sale to other owners or to management is the dominant option. Export-
orientationisalsoanimportantaspectofthesuccessionprocess,incaseswheretheshareof
exportsexceeds50%oftotalrevenuesaletoexternalpartiesispreferred(Bálint,2006).
Ourcasestudiesshowdifferentpictureswithrespecttosuccessionplanning.Thereweretwo
basicmodesofsuccessionidentified.Thefirstwaythatcanbelabelledastypicaliswhenthe
successorcomesfromthenextgeneration.Theothermodeiswhensuccessorisnotafamily
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member. In the latter the founder preserves ownership control but retires from the daily
managementof the company,e.g. the firm is transformed froma family-controlled intoa
family-influencedone.Inthefirstmodetherearealsodifferentwaysofownershiptransfer.
Thenexttablesummarizesthedifferentwaysofsuccessionwithregardtoplanning:
Table9.SummaryofsuccessionplanningstrategiesoftheINSISTcompanycases
Podiums
(UK)
Thesuccessorsinitiallypursuedtheircareersoutsidethefamilybusinessbut
oneofthemdecidedtojointhecompanyandtheotheronesupportsthe
familybusinessfromtheoutside.Thefounderdidnotpresstheirchildrento
takeoverthebusinessbutensuredfamiliaritywiththefirmevenintheir
childhood.Successiontakesplacegraduallyandfinancialadvisorsare
involved.
Parodan
(UK)
Thethreesuccessorshadthepossibilitytobecomefamiliarwiththe
companybuttheywerenotforcedeitherdirectlyorindirectlytobeinvolved.
Allofthemgatheredexternalworkexperiencesandreceivedanopportunity
tojointhecompanyatalowpositioninordertolearnandprovetheirability.
DOMEX
(PL)
Thefounderplanstopasstheoperationalmanagementofthecompanyto
hissuccessors,andremaininvolvedonlyinstrategicdecisions.Hisolder
daughtercompletedavarietyofstudiesandworkedforatimeatthe
university,butoptedtojointhecompany.Sherunsthebranchconcerned
withlettingapartments.Hisyoungerdaughterrunsarestaurantlocatedin
thecompanybuilding.Sheestablishedtherestaurantherselfandworksto
developitfurther.
Plantex
(PL)
Successionisaconsciouslyinitiatedprocesswithaformalplan.The
successionprocessisplannedforabout5-7yearsandnowit’sthesecond
yearofitsimplementation.Thefirsttwoyearshavebeendevotedto:
1. reorganizing/clarifyingthejobdescriptionsofthesuccessorsandnon-
familyemployees;
2. introducingthesuccessorstothedecisionmakingprocessesand
strategicplanning;
3. rentinganew,betteraccountingofficethatwouldbemore
competentandhelpfulinthesuccessionprocess
4. employingaLegalAdvisorwhospecializesincompanysuccessions.
He’salreadyhelpedtodrawthesuccessionplanandnowassistsin
modifyingitaccordingtonewdevelopments.
Pillar(PL) Thefoundersareexpectedtoensurecontinuityandkeepthefirminthe
handsofthefamily,butthechildrendidnottakeforgrantedacareerinthe
familybusiness.Itwasasurprisetotheparentsandtheythendecidedto
planthesuccessionprocess.Theyconvincedtheirchildrentotakeoverthe
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companyandagradualsuccessionprocessstartedonademocraticbasis
ensuringequalrightsfortheparticipants.Inordertoavoidinternalconflicts
competencesandresponsibilitiesofeachsuccessorarewrittendownand
continuouslyreconsidered.
WAMECH
(PL)
Theownersofthecompanyhavethreechildren.Sincetheirteenageyears,
theparentshavetriedtotalktothemaboutapossiblefuturewiththe
companyandpotentialsuccession.Theparents’priorityhasbeentoprovide
theirchildrenwithanall-roundeducationandgivethemtheopportunityto
seetheworld,sothattheywillenterthelabourmarketwithknowledge,
experience,anopenmindandself-esteem.Theeldestsondecidedtostart
hisownbusinesswithfriendsfromuniversity.Theowners’daughterchose
medicineasherwayinprofessionallife.Theyoungestsondecidedtoget
involvedinthefamilybusiness.Inconsultationwithhisfather,heprepareda
planforhissuccessioninthecompany.Thefirststepoftheplaninvolved
education.Thisinvolvedgainingpracticalexperienceinworkingatother
companies,mainlyabroad,throughinternshipsandon-the-jobtraining.After
graduatingfromfacultiesthathisfatherthoughtessential,thesonstarted
systematicallytotakeoverresponsibilitiesandownershipofthecompany.
Whenhebecamea51%shareholderofthecompany,healsobecameits
managingdirector.Theshareswereformallytransferredtohim,allowinghim
tobecomeaco-ownerofthecompany.
WITEK
(PL)
Thefounderhasdevelopedthecompanybyadoptingherparents’philosophy
thateveryonehastomakehisorherownlivingandlearntobeself–reliant.
Whenherchildrenbecameadultsandwerereadytostarttheirownbusiness
activity,shedividedthecompanybetweenthem.Eachfamilymemberis
independentandmusttakecareofhisorherownbusiness.Thefounderstill
ownsseveralproperties,buthasdrawnupawillinwhichshehasassigned
propertiestohersuccessors.
Quality
Meat
(HU)
Successionisaconsciouslydecidedbutneverplannedprocess.Delegationof
managementdutiesandinvolvementofsuccessorstookplacegradually.
Successorswerenotpressedtosupportthefamilybusinessduringtheir
childhoodandstudiesbutfamilyvalueshavebeenstronglysuccession-
66
oriented.Thesuccessionprocessistightlycontrolled;thefounderhasnot
fullyretiredfromdecisionmakingandkept100%ownership.
BI-KA
(HU)
Thefounderconsciouslydecidedtostepbackandtransferthecompany
managementtoanon-familymember.Hekepttheinfluencethrough
ownership.Managementtransferisaplannedprocesswithscheduled
milestonesandtheinvolvementofexternaladvisors.
Fein
Winery
(HU)
Ownershiptransferisnotintendedyet;atthemomentmanagementofthe
businessisshared.Thesuccessorisnotdirectlyforcedbutissocialised
throughfamilyvaluestocontinuethebusiness.
Threemainfactorswereidentifiedthatinfluencethesuccessionstrategiesoftheinvestigated
companies. The first decisive factor is the characteristic of ownership transfer. It can
accompanythemanagementtransferandresponsibilitydelegationasagradualprocess.The
otheroptioniswhenfoundersdonotshareownershipuntiltheyhavefullyretired.Itisamore
controlledway of succession. The other aspect is the formal or informal character of the
successionprocess.Thescalevariesbetweenpreliminaryplannedtofullyspontaneousmodes
ofmanaging succession. The third aspect is atwhat level the successor is involved in the
management transfer. It can take place graduallywhen successors have to start at a low
positioninthecompanyandgothroughaninternalcareerandlearningprocessortheother
way,when the successor immediately starts ina leadingposition. In this respect it is also
interestingwhetherheorshecollectedworkexperienceoutsidethefamilybusinessthatcan
serveasanexternalknowledgesourceandabasisforhis/herlegitimacy,aswell.Thevarious
combinationsofthedifferentaspectsmayleadtoheterogeneousoutcomesintermsofthe
successionprocessbutitseemsthatautonomyofthesuccessorisakeyissuewithregardto
thecharacteristicsoftheprocess.Itcanbearguedthatthegreatertheautonomyisgivento
thesuccessor(e.g.managementtransferaccompaniedbygradualownershiptransfer)theless
tensionandinternalconflictscanbeexpectedduringthesuccessionprocess.
V.PolicyEnvironment,FinancialandLegalRegulation
67
V.1Institutionalenvironment:VarietyofDensityintheINSISTProject
Countries
Despitetheeconomicimportanceandlargenumberoffamilybusinessestheyarerarelyinthe
mainfocusofpoliticalinitiatives.Familybusinessissuesareusuallyhandledunderthegeneral
SME’ssupportsystem.Thefollowingtablesummarizesfamilybusinessrelatedinstitutional
settingsofINSISTProjectmembercountries:
68
Table10.Familybusinessrelatedinstitutionalsettings
Institutionalsetting/
CountryUnitedKingdom Poland Hungary
Governmentlevel
DepartmentforBusiness
InnovationandSkills
HerMajesty’sRevenueand
Customs
MinistryofRegional
Development
MinistryofLabour
MinistryofEducation
PolishAgencyforthe
Developmentof
Entrepreneurship(PARP)
RegionalPARPpartners
LocalInstitutionsaccredited
withPARP
PrimeMinister’sOffice
MinistryofHuman
Capacities
MinistryofAgriculture
MinistryforNational
Economy
SpecialistAgencies
InstituteforFamily
Business(IFB)
FamiliesinBusiness(FIB)
ScottishFamilyBusiness
Association(SFBA)
InitiativeofFamilyFirms(IFR)
AssociationofFamily
EnterprisesinHungary
(AFE-H)
HungarianAssociationfor
ResponsibleFamily
Enterprises(FBN-H)
SEEDFoundation
ResearchCentresin
HigherEducation
LondonFamilyBusiness
Institute
CaledonianFamilyBusiness
Centre
LancasterUniversityCentre
forFamilyBusinesses
UniversityofStrathclyde
ForumforFamilyBusiness
RegentsUniversityLondon
(GlobalManagement–
pathwayinFamilyBusiness–
MA)
LondonSchoolofBusiness
andFinance(Professional
CertificateinEntrepreneurial
andFamilyBusiness)
- -
Source:Own compilation based on ERASMUS + INSIST Project national reports (Devins - Jones, 2015:39-45,
Surdej,2015:28-30,Gubányietal.,2015:20-28)
69
Fromthetableitcanbeseenthatatgovernmentinstitutionsinthecountriessurveyedthere
are some similarities. There is no Ministry for Family Businesses in any of them and
responsibilities for entrepreneurship and business affairs are divided between several
ministries (Devins - Jones, 2015:39-45), (Surdej, 2015:28-30), (Gubányi et al., 2015:20-28).
Specialistagenciescanbefound inall threecountriesandcanbeconsideredas important
supporters of family businesses. Table 10 highlights an important difference between the
British,HungarianandPolishinstitutionalsetting.InUKnumerousFamilyBusinessResearch
Centreexist contrary toHungaryandPoland.Theprivate sectoralsoprovides support for
familybusinessesviaconsultancyandaccountancyservicesinallthreecountries.IntheUK
and Poland Family Offices support family businesses in managing their assets, while in
Hungarywecan’tfindFamilyOfficesyet.TypicallyprivatebankershelpwealthyHungarian
familiestohandletheirfinancialinvestments.
V.1.1Legalregulations
ThecountriesparticipatingintheINSISTprojecthavesimilarlysoundandstablelegalsystems
andnationalreportsdonotrevealanyproblematiclegalareas(Devins–Jones,2015:39-45),
(Surdej, 2015:28-30), (Gubányi et al., 2015:20-28). The company cases confirm the
appropriatenessoflegalframework:
‘Inherview,thesuccessionprocessdoesnotposeanyfinancialorlegalriskstothecompany
asshehasalreadydividedthecompanybetweenhersuccessors,enablingthemtobuildtheir
ownindependenceandgatherappropriateexperiencerelatedtorunningbusinessoperations.’
(Polish–WitekCentre,Konopacka,2015:4)
‘Theownerhasnotidentifiedanylegalbarriersintheprocessofsuccession,butconsidersthat
changing theorganisational formof businessmust beundertakenwitha view toassuring
financial security of the company and the interests of his family.’ (Polish – TheWAMECH
CompanyRegisteredPartnership,Konopacka,2015:5)
Family business succession requires changes in the family business management and
ownershipstructurewhichhavelegalimpacts.Thefollowingtablesummarizesthetypesof
legalissuesrevealedincompanycases.
70
Table11.Legalregulationrelatedwiththesuccessionprocess
Legalissues UnitedKingdom Poland Hungary
Establishmentofa
newcompany
ParodanEngineering TheWITEKCentre FeinWinery
BI-KALogistics
Changethelegal
formofthefamily
business
PodiumsLtd. DOMEX–JointStock
Company
BI-KALogistics
Changeinownership
structure
ParodanEngineering
PodiumsLtd.
TheWAMECH
Company
PillarLtd.
Preparingawill DOMEX–JointStock
Company
TheWITEKCentre
Source:Owncompilationbasedon company cases (Devins–Marran,2015:2), (Gorowski, 2015:7), (Gubányi,
2015:1-2), (Kiss, 2015:1), (Konopacka, 2015:5, The WAMECH Company), (Konopacka, 2015:2,4, The WITEK
Centre),(Konopacka,2015:2,6,DOMEX),(Szentesi,2015:1),(Wymer,2015:1,6)
Themainreasonfortheestablishmentofanewcompanyistosupportthesuccessor(s) in
startingtheirownbusinessandbuildtheirownindependence.Somefamilybusinessesare
established with limited liability while others with full and unconditional liability. As the
business grows, the operations becomemore andmore sophisticated and so the owners
usuallytendtochangethefamilybusinesslegalformtoalimitedliabilityfirm.Thisisusually
motivatedby:businessgrowth,thegrowingcomplexityofoperationsandtheimminenceof
succession.
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V.1.2.PatternsofOwnershipandManagementTransfer:DegreeofSynchronisation,Its
InstantversusGradualCharacter
Thechangeofownershipstructureisanaturalresultoffamilybusinesssuccession;theretiring
generationpassestheownershiptothenextgeneration.Dependingonthevaluesoftheolder
generation,thefamilystructureandmotivationsthemethodofownershiptransfer(onetime
orgradual)canvary.IncaseofWAMECCompanythetransferofthemanagementandthe
ownershipofthecompanyweresynchronised:
AtParodanEngineeringparentsdecidedtograduallytransfertheownershipofthebusiness:
‘Harryandhiswifehavemadeprovisiontograduallytransfertheownershipofthebusiness
bypassingafurther3.5%ofsharestoeachsoninthebusinessuntilatimewheneachson
holds40%withtheparentsretaininga20%share(10%each).However,recentlyHarryand
ElizabethhavetakenlegaladviceandnowplanthatPaulandRobwillreceiveastagedtransfer
of90%ofthesharesandwillalsoinherittheremainingsharesupontheirparents'deaths.’
(British-ParodanEngineering,Wymer2015:2,6)
Preparingawillmayfacilitatethesuccessionprocessandhelpstoavoidturmoilinthefamily.
Research suggests small business owners aremore likely tomake awill than the general
population(Brooker,2007:4).Thereasonfor it is thatbusinessownersare incontactwith
professionaladvisorswhoinformthemofthenecessityofhavingawill(Gaffney,Rhysand
Jones,2013:110).
InallthreeERASMUS+INSISTProjectmembercountriestheinheritancetaxsystemisrather
favourableforfamilybusinessesbutusuallyeveryfamilybusinessrequiresuniquesolutions,
thereforetheyareadvisedafterclarifyingtheirfutureplanstoaskforthehelpoflegalandtax
expertstofindthemostsuitablelegalandtaxsolutions(Devins–Jones,2015:39-45),(Surdej,
2015:28-30),(Gubányietal.,2015:20-28).
V.2FinancingFB:MoreResilientBehaviourinPeriodofTough(Crisis)
Times
72
Thefinancialperformanceoffamilybusinessesdiffersfromnon-familyones.Kachaneretal.
(2012:104-106)highlightedthatduringgoodeconomictimesfamilycompanieshaveslightly
lowerearnings, butduringdownturns theyoutperformnon-familybusinesses. Theyargue
thatthereasonforthischaracteristicisfamilybusinessesfocusonresilience,notshortterm
performancewhichinfluencesthefollowingstrategicchoices:familybusinessesarefrugalin
goodtimesandbad,carrylittledebt,keepthebarhighforcapitalexpenditures,acquirefewer
companies,arediversified,internationalised,andaregoodinretainingtalent.
Despite familybusinessperformanceand survivabilityduringa recessionbeinga frequent
researchtopic, therearenoclearandreliableresults.Companycasesdonotgive indicate
whetherthefamilybusinesses’performanceandsurvivabilitychancesarehigherthantheir
non-familycompetitorsbutgiveinsightsintotheirstruggles:
‘ ... in times of hardship, suchas during the recession, theWoodparents andPaul all put
personalresourcesintothebusinesstokeepitgoingandavoidreducingstaffnumbers.Indeed,
theparentsinvestedtheirhomeandpensionsagainstthebusinesstoensureitsurvivedforthe
nextgeneration.Theseexperienceshavehelpedtoshapethevaluesandprioritiesofthenext
generationandPaulhasresolvedtoputthebusinessonafirmfinancialfooting.In2014he
wasabletorenegotiatethecompany’sbankingarrangementstoreleasehisparents’equity
fromthefirmwiththeborrowingnowbeingagainstthebusinessratherthantheirpersonal
assets.’(British-ParodanEngineering,Wymer,2015:8)
‘Agreedequalremunerationforfatherandsons,thesuspensionofpaymentsintimesofacrisis
has developed the sense of responsibility and solidarity among them.’ (Polish – Pillar Ltd.,
Gorowski,2015:8)
‘Duringtheeconomicdownturn,bothofthesonsstillatthecompanyweregifted5%ofthe
shares by their parents as a reward for staying with the business.’ (British - Parodan
Engineering,Wymer,2015:2)
V.2.1Sourceofstartingcapital:‘bootstrapping’practice
Atthestartmostofthebusinesseshaveincompletefinancialdataandplans,theavailable
collateralisinsufficient,andsoitisverycommonthatatthebeginningafamilybusiness’sonly
73
sourceoffinanceistheprospectiveowners,theirfamiliesandfriends.Companycasesalso
supporttheimportanceoffamilyassetsatthefoundingofthefamilybusiness.Inthecaseof
FeinWinerythefoundermanagersupportedfinanciallytheoperationintheearlystagesof
thebusinessandevenlaterhispersonalwealthwasthemainsourceofinvestment:
‘The founder manager, Tamás wanted to give a position to Péter, thus he financed the
operationofthefamilyvineyardsandPétermanagedit.Inthisperiodthefoundermanager
workedaseconomist,vintner,corporate leader,bankaccountmanager.…Tamásprovided
financialsupportandinvestmenttothebuildingofthefamilyestate.’(Gubányi,2015:19)
OneofthemostprominentHungarian logisticcompaniesBI-KALogisticswasalsofounded
with thehelpof the founder’sparents-in-law (Hungarian-BI-KA Logistics,Kiss, 2015:1).At
QualityMeatLtd.theearlystageswerealsofinancedfromfamilysavings:
‘Thefirsttaskatthestartwastoprovidethefoundingcapital.Thecompanywassetupfrom
savingsandintheearlyperiodtheytriedtooperatebykeepingcostsverylow.Theymoved
forwardwithsmallsteps,alwaysreinvestingtheprofitsanddevelopingtheirassets.’(Szentesi,
2015:14)
In the case of such family businesses which are already operating the major sources of
financingare reinvestedprofit, short-termbank loansand the savingsof familymembers,
relativesorfriends.8
Polish researchers in the following table summarized themain sourcesof capital in family
firms:
Table12.Sourcesofcapitalinfamilyfirms
Longtermcapital Shorttermcapital
8 Global advisory firm KPMG in its recent report analysed high-net-worth individuals (HNWI) role in family
business financing. HNWIs are usually close friends or relatives of family business owners. They share family
businesses long term view, and are trusted, flexible partners. HNWIs are usually high-level experts who
contribute with their advice and expertise to family business development (KPMG, 2014:8-11). The term
HNWI is rather used in a large company context but some similarity can be discovered among relatives’ and
friends’ financial support for micro and small family businesses and HNWIs activity in large company
financing.
74
Reserves Shorttermbankloans
Longtermbankloans Recurrentloans
Creditguarantees Tradecreditfromsuppliers
Leasing Tradecreditfrompurchasers
Franchising Factoring
Bonds Loansfromnon-bankinginstitutions
Subsidies Shorttermfinancialobligations
Resourcesfromstructuralfunds Loansfromfamilyandfriends
Loansfromfamilyandfriends
Source:A.Skowronek-Mielczarek,Małeiśrednieprzedsiębiorstwa,źródłafinansowania,WydawnictwoCHBeck,
Warszawa2005,s.31.inSurdej,A.(2015)NationalReport(LiteratureReview),Erasmus+INSISTProject,Krakow:
KrakowUniversityofEconomics,March,p.28
As reported by the European Family Business Barometer financing their operations and
growth is not an issue for family businesses. 80%of them confirm that they do not have
difficultieswith funding. Theirmost preferred financing are bank debts and use of equity
(EuropeanFamilyBusinessBarometer,2014:14,16).Companycasesalsosupportthefamily
businessespreferencetowardbankloansandequityfinances:
‘Thechildrencontinuedtorentcommercialspacefromtheirmother,payingfor it fromthe
income earned in their business activities. Thanks to this arrangement and the income
generatedfromherownbusinessactivity,Karolinawasabletopayoffthebankloansshehad
takentobuildtheretailcentre.’(Polish–WitekCentre,Konopacka,2015:4)
Howeverbankloansareconsideredasconservativefinancialmethodsandanunfavourable
economicclimatecancausedifficulties:
‘Intheyears2009-2012thecompanysufferedfromaseriouscrisisofthePolishrealestate
market.Sincethegroupactivitieswerelargelyfinancedbybankloansthecompanywasunder
toughpressurefromthebanksthatimposedtightdeadlinesforloanrepaymentsbutdueto
thesolid foundationsof the familybusinessmodelandconsistentlycarryingoutpreviously
75
adoptedpolicies,thecompanymanagedtosurviveandsince2014theenterprisehasreturned
tothepathofdynamicdevelopment.’(Polish–PillarLtd.,Gorowski,2015:1)
In familybusinesses (especially in smallerones) thebusinessand the family's financesare
often mixed. The most common reason is that the liquidity imbalance can be solved by
reallocationofeitherthecompany’sorthefamily’sresources.Mandl(2008:55)statesthatif
familyandbusinessfinancesarenottreatedseparatelyfamilylifeeventssuchasmarriage,
divorce,birthofchildren,retirementanddeathmayaffectthefinancialstabilityofthefamily
business.However,beforejudgingfamilybusinessesformixingfamilyandbusinessfinances
it is worth examining Yilmazer and Schrank’s (2010:402) comparison of intermingling and
bootstrapping(whichisconsideredasaveryeffectivebusinessfinancingmethod).
76
Table13.Interminglingandbootstrapping:SpecialFinancialToolsforFB
BOOTSTRAPPING
INTERMINGLING
Useofownerresourcestobenefitthe
business
Loansfromrelatives
Cashfromrelatives
Personalsavings
Useofpersonalcreditcard
Householdpropertyusedascollateralfor
businessloans
Familylabouratnopayorbelow-market
rates
Managerhasanotherjobandtakesno
payfrombusiness
Managerforegoespayforatime
Businessuseshomespaceandutilities
Useofbusinessresources
outsidethebusiness
Loansfrombusinessto
relative
Businesscashusedtohelp
householdcash-flow
problems
Businesspurchasesitems
usedbythefamily
Businesspaysfamilyat
higherthanmarketrate
Businessassetsusedas
collateralforfamilyloans
Ownersdrawings
Businessstrategiesrelatedtocustomer/
supplier/communityresources
Accountsreceivablemanagement
methods(e.g.,speedupinvoicing,choose
customerswhopayquickly,cease
businesswithlateornonpayers)
Sharingorborrowingresourcesfrom
otherfirms(sharedspace,equipment,
employees)
Delayingpayments(suppliers,taxand
employees)
77
Minimizingofresourcesinvestedinstock
throughformalroutines
Useofsubsidies
Source:YilmazerT.–SchrankH.(2010:402)
Thecomparisonhighlightsthatinterminglingandbootstrappinghaveoverlappingareasand
thereforeonecan’tclearlycriticizetheinterminglingoffamilyandbusinessfinances.
V.2.2Financialcharacteristicsoffamilybusinesses
Familybusinesses(especiallySMEs)financialdecisionsareaffectedbythefollowingfactors
(Csákné,2012:17):
• businessdecisionsprimarygoalisnotexclusivelyprofitability,
• simultaneous presence of family and business financial needs requires careful
coordination,
• favourablehandlingoffamilyneedsattheexpenseofbusinessneeds,butwecanalso
experiencethepostponementoffamilyinvestmentsforthesakeofbusinesstoo.
The following table summarizes the main financial issues of family businesses, their
specialities and those family business’ characteristics which affect family firms’ financial
behaviour.
78
Table14.Relationbetweenpracticeoffinancingandfamilyroleinbusiness
Issue Practiceoffinancing Familyattitudetobusiness
Parallelfinancingoffamilyand
familybusiness,financing
succession
•interminglingoffamilyand
businessfinancing
•usingfamilyassetsas
collateral
•thefamilybusiness
representsasignificantportion
oftheownerfamily’swealth
•successionrequirescareful
financialplanningand
preparation
•desiretokeepthefamily
businessownershipand
managementwithinthe
family
•commitment
•long-termapproach
•ensurethefamilyfinancial
independence
•importanceofmaintaining
goodreputation
•Riskavoidance
•paternalism
•interminglingoffamilyand
businessaffairs
•familydominanceinthe
managementofthe
business
•refusalofemployingnon-
familymanagers
•nepotism
Financialmanagement,
borrowingandindebtedness
•avoidingfinancialrisks
•lesssophisticatedfinancial
management
•preferenceofdebtfinancing
overequityfinancing
•lowerdebtratiothaninnon-
familyfirms
Sourceofcapital,external
(non-family)capitalraising,
sellingthefamilybusiness
•maximumusageoffamily
resources
•rejectionofexternal(non-
family)capitalraising
•definingthevalueoffamily
businessisdifficult
Source:Csákné(2012:17)
Inallthreecountrieswecanfindexampleswherefinancesarecontrolledbyfamilymembers.
Trusthastobethekeyintheexplanationofthischaracteristic.Financialmanagementofthe
companyisoftenataskdedicatedtowomen,especiallyinsmallerfamilybusinesseswhere
79
usuallythefounder’swifehasakeyroleinvolvingthebusiness’sdailyfinances.(SeeAnnex1).
Wivesoftentrainthemselvestoeffectivelysupportthefamilybusiness:
‘Thefounder’swifehasbeensupportingherhusbandsincetheverybeginningofthecompany
and has herself been engaged in the family business. She9 learned book-keeping and
accounting in order tohelpher husband in running the company.’ (Polish – TheWAMECH
CompanyRegisteredPartnership,Konopacka,2015:7)
Furtherresearchonfamilymembers’roleinthefamilybusinessfinances,mappingareasthat
familybusinessestendtokeepforthemselvesmaygiveinterestingresults.
V.2.3Financialaspectsofsuccession:conflictingviewsofpredecessorandsuccessor
Succession, i.e. the act of transferring thebusiness itself to thenext generation, is a very
importanteventinthelifeoffamilybusinesses.Wiktor(2014:66-68)pointsoutthatfamily
businessownersplanningbusinesssuccessionneedtofocusontiming,transitionandtaxes.
Family business succession is a complex management challenge with significant financial
aspects.Leadershiptransferwithinthefamilyrequiresmoresophisticatedfinancialsolutions
thanacompanysalewherethebuyerpaystheagreedpriceandthenbecomestheownerof
thecompany.Ifthefamilybusinessownerdecidestokeepthefirmwithinthefamilycareful
financial planning isneeded todefine the future incomeof the founder (one timemoney
withdrawal, regular income from the business),whosemost important personalwealth is
probablythefamilybusiness(Csákné,2012:19).Foradetailedanalysisofthetypicalbusiness
transferoutcomes,theirfinancialneedsandpossiblesourcesseeAnnex2.
Companycases,ofcourse,donotcoveralltypesofbusinesstransferoutcomes.Theyfocus
onthemostpreferredsolutionwhenthebusinessownershipandmanagementiskeptwithin
the family. The results obtained from Parodan Engineering company case suggest that
financialproblemswithinthecompanymaybecomeaburdenforsuccession:
‘A succession planwas implied but never discussed in any detail by Harry. As he reached
statutoryretirementage,Harryhintedatsteppingbackfromthebusinessbut itwasnever
9 Originally she is an engineer.
80
openlydiscussedwithhissons.SometimesRobandPaulwouldhearaboutvariousscenarios
fromthirdpartyadvisorsandclientsbutaclearplanwasneverformulatedandcommunicated.
Paul surmises that this reluctance by his father was due to the financial pressures of the
businessandthelackofclarityforitsfuture.’(British-ParodanEngineering,Wymer,2015:5)
Financial management can be an important area where the predecessor and successor
approachesdiffer.AshappenedatParodanEngineeringsuccessors(oftenasalessonlearned
fromtheeconomicdownturnstartedin2008)aremorerigorouswhenitcomestofinancial
control:
‘Throughoutthemajorityofhistenure,Harrytookakeenerinterestintheproductionprocess,
thepeoplethecompanyemployedandtheperceptionofthebusinessinthelocalcommunity
andspentlittletimeonfinancialmatterssuchascashflow,onlydedicatingtimetofinances
when there was a serious problem. However, in the last five years of his ownership this
changedandthe financialpressures thebusiness faced (not leastbecauseof theeconomic
downturn) became a huge burden onHarry and undoubtedly affected his health. Perhaps
havingobservedhisfather’sapproachtofinancialmanagement,Paulisfarmorecommercially
oriented,withambitiousgrowthplansandakeeneyeforfinancialdetailsthatcanmakea
significant difference to the bottom line performance of the company.’ (British - Parodan
Engineering,Wymer,2015:7)
One of themost challenging tasks of business transferwithin the family is to arrange its
financialaspect.Thefinancialsolutionshouldbesatisfyingtotheretreatingfamilymembers
withoutrequiringtoomanyresourcesfromthesuccessorsorthecompany.Thesolutionat
PillarLtd.canbeconsideredasbestpractice:
‘As far as the process of ownership transfer was concerned, the founder, Mr Pillar was
graduallypassingoverhisparentcompanysharestohissonsin25%stocktranchesperyear.
Theownerpassedallthesharestohissonshavingonlykeptwithinhispersonalpropertythe
minorityshareholdingofoneofthepartnershipsthatdealswithrentingmunicipalflats.From
the economic point of view, taking financial control over the company didn’t require any
resources fromthe successorsother than theirownwork for thecompany.Both sonshold
equalstakesinthecompany,sononeofthemisabletoformallysolelycontrolthegroup.The
fatherremainsanemployeeofthecapitalgroupandreceivesamonthlysalaryequaltothe
81
salaryofeachofhissons.Alladditionalincomeisre-investedintheactivitiesofthecapital
group.’(Polish–PillarLtd.,Gorowski,2015:7)
Thefutureofthefamilybusinesseshighlydependsonthesuccessofgenerationaltransfer.
Planning the financial aspects of business transfer requires creativity, foresight and
developmentofuniquesolutions(Csákné,2012:19).
82
VI.Concludingremarks
TheFBisnotonlyheavilypresentintoday’seconomybutitimprovesitspositioninthefuture
globaleconomytoo.Theshareofthissectorwillincreaseto37percentin2025from16per
centin2010.Inaddition,morethantwothirdsoftheFBreportedgrowthinthelastyearand
15percentofthemplantogrowaggressivelyoverthenextfiveyearsaccordingtothelatest
internationalPwCsurvey(2014).ThesituationissimilarintheEUtoo:thissectorisemploying
morethan60millionpeopleandproducinghalfoftheEuropeanGDP.IntheINSISTproject
countries,theshareoftheFBvariesbetween65percent(U.K.)and70–80percent(Hungary
andPoland)accordingtoantheexpertassessment.
The project started with a survey of the national literature of the FB in the countries
participatingintheINISTproject.Theliteratureishighlydisparate–richerintheUKandthen
inPolandandrathermediocreinHungary–andthereisnogenerallyagreeddefinitionofFB.
InspiteoftheweakimpactoftheeffortofanEU-levelexpertgroup(2006)recommendinga
commondefinition,somecommondefinitionalgroundhasbeenidentified.IndefiningFBthe
followingthreedimensionsshouldbetakenintoaccount:ownership;governancestructure;
andthefamilymembers’participationinthedailyoperationofthebusiness.Inaddition,the
statistical data on the FB are not collected systematically and are inconsistent making it
difficulttoprovideadetailedandcomparablepictureontheeconomicandsocialweightof
theFBintheINSISTprojectcountries,too.
Toovercometheseshortcomingsofinformationandknowledge,theinternationalconsortium
membersdesignedandappliedacombinedresearchmethodology.Project teammembers
carriedoutanationalliteraturereviewfocusedonthetopicofsuccessionandmade–atleast
two–companycasestudiesinvarioussectorsofthenationaleconomies.
In relation with the social-cultural environment of the FB, it is necessary to stress the
distinctiveroleofentrepreneurialvaluesbasedontwostructural factors:1:businessvalue
dimension (firm versus family orientation), 2: psycho-social value dimension (self- versus
group-orientation). Contradictory features of the FBs’ development has always been
originated its formal / informal regulations. The consciously-planned move from the
informality-loyaltybasedcultureofthefounderstoaformalisedefficiency-basedstructureis
usually initiated by the second generation. Internationally exposed and well-educated
83
children–usuallywithbusinessstudies(MBA),etc.strivefordevelopmentofamoreformal
businessmodel,doubledgovernance structure in contrast to theirparents’more informal
paternalisticleadershipstyle.
Havingasuccessionplan isaprimaryand importantstep indesigningsuccession.Without
carefulplanningforthesocializationofthefuturesuccessorthesmoothtrans-generational
changesareatstake.Inthisrespect,theremustbeabalancebetween‘parenting’(i.e.afamily
careorfamilymentoring)and‘non-familymentoring’(i.e.amoredetached,businessfocused
approach). A variety of patterns were observed in the INSIST company case studies. The
following three patterns were identified: 1. Management transfer completed without
ownershiptransfer,2.Managementandownershiptransferunderprocess,3.Management
andownershiptransfercompleted.Education/trainingofsuccessor-whethertherearefamily
ornotfamilymembers–isanimportantfacilitatorinthesuccessionprocess.
Beyondthefinancialandeconomicsurvivalofthefirm,theFBintendstosustainandtransmit
tothenextgenerationtheso-called‘socioemotionalwealth’(SWE)orendowment,too.Inthis
respect,itisworthmentioningthatthe‘pro-growth’strategy–andtherelatedSEWtransfer
–dominatesthecompanycasessurveyed.ExceptionalstrengthorgrowthpotentialoftheFB
derivesfromitsuniquetrust-basedsocialrelations.However,theexperiencesoftheINSIST
countries-similarlytotheinternationaltrend–revealedboththepositiveoutcomesoftrust
(e.g.demandingsacrificesfromthenon-familymembersintimesofcrisis)anditsmisusetoo
(familyownersforgettingtocompensatetheirnon-familymembers intimesofgrowth). In
order to avoid this emerging double standard in social relations, FB had to support and
transfernotonlythegenericorcorehumanvalues(e.g.correctness,reliabilityetc.)fromone
generation to another but also design and keep an ongoing incentive system and power
relationsora“secondgoverningstructure”(besidethefamilyone).
Knowledge transfer and collective learning are one of the most critical issues both in
successfuloperationofFBandfromtheperspectiveofthesmoothsuccessionprocess,aswell.
Bothprofessionalandleadershipskillsareofparticularimportanceintheknowledgetransfer.
Thesetypesofknowledgeareinmostcasestacitandaccumulatedcollectively.Thedominant
modeof learning isparticipation:aprocessofbecomingamemberofaFB throughsocial
interactions. Learning in this case is an informal socialization process that is strongly
84
connected to the identity formation of the family. Successful families create positive
narratives thatare thebuildingblocksof the family’s identityandcanbe transferredover
generations.Informalfamilymeetingslikedinnersorholidayvacationsaretheplaceswhere
familymemberscansharetheiropinionsanddiscussexperiences.Thesesocialeventsalso
contributetothecreationofrulesandnormsregulatingthebehaviourof individual family
memberstoeachotherandtothenon-familymembers.Theyalsoplayacrucialroleinthe
developmentof trust-basedsocial relations.Knowledge transfer is far frombeingapurely
business-orientedactivity; it also contributes to the ‘socioemotionalwealth’of the family,
cementing the ties between familymembers. There are two typicalways of learning and
collectingworkexperiencesinthesuccessionprocess.Inthefirstcase,successorsstarttheir
professionaleducationand/orworkinglifeoutsidethefamilybusiness. Inthesecondcase,
thesuccessorcommenceshisorhercareerimmediatelyattheFB.
InmanagingFBandsuccessionprocess,thecompanycasestudiesrevealedthreeimportant
managerial issues:1.managing thebalancebetween family andbusiness goals, 2.Human
resourcemanagement (HRM) and 3. succession planning. Regarding the balance between
familyandbusiness,theowners’motivationsrangefrom‘makingtradition’totheotherend
ofthescale,whenfirmsmerelyserveasthebasisforthefamily’sexistence.Increatingthis
balance the roleof thewifemustbe stressed. Inmost cases,whenparental andbusiness
duties are in conflict, thewife stepsback and, at leastpartly, giveup their careers in the
company inorder to fulfil familyduties.Other important issue is the involvementofnon-
familymembersinthemanagementoftheFB.Itisworthmakingadistinctionbetweenfamily-
controlledandfamily-influencedfirmsdependingoftheownershipandgovernancestructure
oftheFBs.
InHRMpracticeFBstendtousefamiliarmethodse.g.applyingfamilybehaviouralpatternsin
HRMpracticessuchaspersonalised–face-to-face-relationswithemployees,empathyand
patience towards their problems, mutual commitment etc., but it does not happen
automatically. It is theresultof thefounder’s individualchoiceoranorganicprocess (“co-
creation”) that develops when the founder and employees start the business together.
Successionisinfluencedbythreebasicfactors.Thefirstoneiswhethersuccessionisextended
tobothownershipandmanagementtransferorrestrictedtothelatter.Secondly,succession
planningplaysadecisiverole.Thescalevariesbetweenthepreliminaryplannedtothefully
85
spontaneousmodeofmanagingsuccession.Thethirdaspectiswhethersuccessorshaveto
startasarank-and-fileemployeeinthecompanyandgoupthroughaninternalcareerladder
andlearningprocessoriftheyimmediatelystartinaleadingposition(e.g.CEO).
Institutionalenvironment,legalandfinancialregulationshavebothconverginganddiverging
patternstoo.DespitetheeconomicandsocialimportanceoftheFB,itsactivityisrarelyonthe
agendaofpolicymakers.Instead,thepolicyinitiativesfocusontheSMEsandtheirinnovation,
exportandemploymentcreation roles. In relationwith the institutionaldensityof theFB,
visible differences exist between the Hungarian, Polish and British contexts: in the UK,
numerousFBResearchCentresexistincomparisontoHungaryandPoland,wherethereare
none.
ThecountriesparticipatingintheINSISTprojecthavesimilarlysoundandstablelegalsystems,
thenational literaturereviewsdidnotrevealanyproblematiclegalareas.Accordingtothe
casestudyexperiences,themostfrequentlegalissuesrelatedtothesuccessionprocessare
thefollowing:establishmentofanewcompany;changesinthelegalformsoftheFB;changes
inownershipstructure;andpreparingawill.Inallthreeprojectcountriestheinheritancetax
systemisratherfavourableforFB,butusuallyrequiresunique,customertailoredsolutions.
Theyareadvisedafterclarifying their successionplans toask for thehelpof legaland tax
advisorstofindthemostsuitablesolutions.
At the start,mostof theFBsdon’thaveelaboratedandwell-designed financialplans, the
availablecollateralisinsufficient,andsoitisverycommonthattheowners,theirfamiliesand
friendsoffersourcesoffinance:thispracticeiscalled‘bootstrapping’.Duringtheoperation,
themajorfinancialsourcesfortheFBareasfollows:reinvestedprofits,theshort-termbank
loansandsavingsoffamilymembers,relativesorfriends.InFBs–especially inthesmaller
ones–thebusinessandthefamily’sfinancesareoftenmixed.Themostcommonreasonis
that the liquidity imbalance can be solved by reallocation of either the company’s or the
family’s resources. The family business financial decisions are affected by the following
factors:1.businessdecisions’primarygoalisnotexclusivelyprofitability;2.thesimultaneous
presenceoffamilyandbusinessfinancialrequirescarefulcoordination;and3.thefavourable
handlingoffamilyneedsattheexpenseofbusinessneeds-althoughitshouldbenotedthat
86
we can also experience the postponement (delay) in family investment for the sake of
business,too.
Succession,businesstransfertothenextgeneration,isaverycrucialmomentinthelifeofa
FB. Business is a complex management challenge with significant financial impacts.
Leadership/management transfer within the family requires more sophisticated financial
solutionsthanthecompanysalewherethebuyerafterpayingtheagreedpricebecomesthe
ownerof thecompany. If theFBownersdecide tokeepthe firmwithin the familycareful
financialplanning isneededtodefine the future incomeof the founder, (onetimemoney
withdrawal, regular income from the business) whosemost important personal wealth is
probablythefamilybusiness.
87
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Annexes
Table15.Familymembers’roleinfinancialmanagement
Companycase UnitedKingdom Poland Hungary
PillarLtd. Founder’selderson
FeinWinery Founder’swife
TheWAMECH
Company
Founder
Managementboard
Founder’swife
Founder’sdaughterin
law
QualityMeatLtd. Founder
Founder’swife
ParodanEngineering
Founder’swife
Founder’sson
(managingdirector)
Non-familyfinance
director
Source:Owncompilationbasedoncompanycases(Gorowski,2015,Gubányi,2015,Konopacka.2015,The
WAMECHCompany,Szentesi,2015,Wymer,2015
95
Table16.Typicalbusinesstransferoutcomes-Financialneedsandtheirpossiblesources
Financialneed Sourceoffinance
Managementtransfertorelatives
Changeofcompanyform:advisers,lawyers,fees,
taxes
Retainedprofits
Bankoverdraft
Changeofgroupstructure:advisers,lawyers Retainedprofits
Bankoverdraft
Retiredfamilymembers:
- onetimebenefits
- regular(fixedorvariable)incomes
Retainedprofits
Salesofexistingassets
Bankoverdraft
Bankloan(dependingontheamountandthe
profitabilityofthecompany:short,medium
orlongtermloan)
Ownershiptransferwithsaleagreement:priceof
thecompanypaidinoneamountorininstalments
Retainedprofits
Salesofexistingassets
Bankloan(dependingontheamountandthe
profitabilityofthecompany:short,medium
orlongtermloan)
Newownerpersonalproperty
Gifting:feesandtaxes Retainedprofits
Bankoverdraft
Compensationoffamilymemberswhodon’tget
ownership
Retainedprofits
Salesofexistingassets
Bankloan(dependingontheamountandthe
profitabilityofthecompany:short,medium
orlongtermloan)
Thenewgenerationoftenplanstomakechangesin
thecompany:newinformationandreporting
system,newpositions(newemployees),new
processeswhichcangenerateadditionalfinance
Retainedprofits
Bankoverdraft
Delegationofmanagementtonon-familyexecutives
96
Changeofcompanyform:advisers,lawyers,fees,
taxes
Retainedprofits
Bankoverdraft
Improvementofreportingsystem Retainedprofits
ImplementationofITsystems Retainedprofits
Hireinternalauditor,internalauditdepartment Retainedprofits
Qualityassurance Retainedprofits
Financialaudit Retainedprofits
Newemployees Retainedprofits
Ownerseducation Retainedprofits
Educationofnon-familyCEO Retainedprofits
Advisers,lawyers Retainedprofits
Mergerwithanotherbusinessandeitherretiring;orsteppingaside
Companyevaluation Retainedprofits
Improvementofthereportingsystem Retainedprofits
Disassociationofcompanyandfamilyproperty–
feesandtaxes
Retainedprofits
Advisers,lawyers Retainedprofits
Exitingthefamilybusiness(Sellingtheownership)
Companyevaluation Retainedprofits
Improvementofthereportingsystem Retainedprofits
Disassociationofcompanyandfamilyproperty–
feesandtaxes
Retainedprofits
Advisers,lawyers Retainedprofits
Closingthefamilybusiness
Paymentofliabilities Retainedprofits
Salesexistingassets
Severancepay Retainedprofits
Salesexistingassets
Warrantyobligations Retainedprofits
Salesexistingassets
Wealthmanagement Retainedprofits
Advisers,lawyers Retainedprofits
Source:Owncompilation
97
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