Beaute Parfaite Final

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    Beaut Parfaite

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    Contents

    Introduction products and Advertising message

    Market analysis

    SWOT analysis and Marketing objectives

    Action plan and Budget4

    1

    2

    3

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    Products

    Skin Care cream Perfume Wax

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    Benefits

    Savings.

    Modern Technology

    Dedicated and Professional Ethics

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    Advertising Message

    Advantages

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    Style

    Beaute ParfaitesShowroom

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    Slogan

    Buy it

    Use it

    Enjoy us

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    Message

    Buy Beaut Parfaite,

    Enjoy Yourself.

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    Market analysis

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    Cosmeticmarket

    Perfumemarket Waxmarket Skin Caremarket

    Perfumemarket

    Waxmarket

    SKIN CARE MARKET

    Market analysis

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    Customer Behavior

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    SWOT Analysis

    Strengths-High quality staffs

    -The material is supplied reliably and

    stably

    -The products is researched and

    developed continuously by top experts-Low cost

    Weaknesses-Only one way to buy products

    -The brand is strange

    Opportunities

    -Boys care more about beauty products-Lotion have less competitive goods

    Threats-Youth can change the buying behavior

    easily

    -International brands have large market

    share

    -Have many portable comestic salers

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    Market segmentation

    Geographic segmentation:

    People who live in big cities have better living

    standard than countryside

    Beaute Parfaite will build showroom near biguniversities and do not open stores

    massively, develop slowly but sustainably like

    KFC did before

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    Market segmentation

    Demographic segmentation:

    Age between 14-23:

    Young

    Do not have much money Demand of beauty products is high

    Target customers are students from 14 to 23

    years old, who live in big cities especiallyHanoi and have medium or higher living

    standard.

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    Marketing Objectives

    Marketing Objectives:

    Market entry

    Brand development

    Good market positioning

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    V. Communication

    Channels:

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    - Social media:+ Facebook.+ Youtube+ Zing Me.-Forum.- Mass Media

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    9/13-12/13

    Marketpenetration

    1/14-4/14

    Spreading

    5/14-8/14

    Take overthe market

    * Time: From 9/2013 to 8/2014

    * Budget: 1.700.000.000 VND

    Month Activities Indirect marketing

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    Inbound Outbound

    9-10 - Start announcing about a new X productbranding will launch in next month.

    - Having some articles announcing about a new X

    product branding will launch in next month in

    newspapers and magazines.

    Budget: 30.000.000 VND

    - Place banners announcing about a new X

    product branding will launch in next month in some

    main streets and crowed area.

    Budget: 80.000.000 VND11 - Open ceremony on 20/11.

    - Impress customers by the professional

    staffs

    Budget: 80.000.000 VND

    - Campaign: Introducing and sale off in the

    first month.

    - Collecting email database for email

    marketing later on.

    - Campaign: TV commercial in the next 3 months.

    Budget: 200.000.000 VND

    - Sales promote: Sale off 30% in the first month.Budget: 100.000.000 VND

    - Introducing the new brand on magazines and

    newspaper.

    Budget: 50.000.000 VND

    12 - Decorate the showroom.Theme: Noel.

    Budget: 30.000.000 VND

    - Officially launched a website and online

    sales system.- Sale Promotion: Sales 30% for customers who

    shop on 24th night and 25thmorning.

    Budget: 50.000.000 VND

    - Updating and introducing new products and events

    via email.

    -Advertising the pros of Beaut Pafaite with its

    opponents.

    Budget: 20.000.000 VND

    1 - Announcing the event on internet. - Event: Using trial and feel the different which will

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    be held in crowed area and shopping center.

    Budget: 80.000.000 VND

    - Advertising in some papers.

    Budget: 20.000.000 VND

    2 - Decorating the showroom.

    Theme: Lunar New Year.

    Budget: 30.000.000 VND

    - Promoting the campaign in social media

    channels.

    - Campaign: Giving some gift for customers who buy a

    packet of products.

    - Sponsored for Lunar New Year events.

    Budgeted : 150.000.000 VND

    - Advertising about sales campaign, gifts for Lunar New

    Year event on some newspapers.

    Budget: 40.000.000 VND

    3 - Booth tour through high schools and

    universities. Budget: 50.000.000 VND

    - Updating photos of the campaign on social

    media channels.

    - Advertising about Beaut Pafaite booth tour to

    introducing products.

    Budget: 20.000.000 VND

    4 - Contest: Healthy skin with Beaut Pafaite

    - From 6/4 to 26/5: The winner will become brand

    ambassador.

    Budget: 100.000.000 VND

    - Advertising about the contest.

    - After choosing the brand ambassador -> He will go to

    sponsored events or showroom to take photos with

    customers.

    Budget: 50.000.000 VND.

    5 - Decorating the showroom. - Promoting for summer campaign via - Promoting for summer campaign.

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    6

    7Theme: Summer.

    Budget: 30.000.000 VNDsocial media channels.

    - Introducing new brand line.

    - Sales 30% for students.

    Budget: 200.000.000 VND

    - Advertising this campaign in some paper.Brand ambassador will also promote it in

    his own facebook/twitter profiles

    Budget: 40.000.000 VND

    8 - Decorating the showroom:Theme: Back to school.

    Budget: 30.000.000 VND

    - Promote event: New skin for new

    school year.- Promote event New skin for new school

    year

    Budget: 100.000.000.

    - Post customers recommendation about

    products.

    Budget: 20.000.000 VND

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    Thanks for Listening!