a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i...

49
a'JU";i1'2ifl1";i ii rlrI1. oci9 /l£lclclrn 1uii FI mf1tl1fl:JJ Q) .:4 L ";i2HI 'j 1'b'.f1{l1 '1nmH'l'lmW MYi ru m eJ'l HMU fJ'W '\I eJ'lirni'imnmflu irni'in1J fJ'W mU\9l11J11"mY\9l':i 'II U':idliJm':ii'in1Jl 1'Wl1 d mnfJlfl1J ':i11J "" d QJQJd ':ilfJ 11"n'\l\9l ':i 1'Y1 fJll'l'l ff\9l':i -Uru <Yi\9l b& ':ilfJ u " 11"nff\9l':il'lnUl'l'lff\9l':i-Uru<Yi\9l ':ilfJ 'II 11"n\'(\9l':i ii'il-uru<Yi\9l ':ilfJ 11"nff\9l ':i i'il"U ':i l'l'lff'W l'l'lff\9l':i -uru<Yi\9l G) ':ilfJ 'II \Ql ':ilfJ .. .. w w '1 '" 9 •I W "''1 ",.. .. d "" MeJn'lmru fl1J1J\9lIl1'Wfl1':ilff'WeJHn mWIn1Jl '\IeJ.:Jir \Ql& d ':i lfJ l'1t1ffml'b'lm':i eJYi'ill':i til'! eJ ff m1J1111'Y1ln"fJl'! eJ '1u (':ieJ'll'l'lff\9l':il'ill':iVfflJ lruvlfJ) '1l:1fJeJ n'lm W , 'WYi':i

Transcript of a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i...

Page 1: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

aJUi12ifl1i lJtll1ntll~t1Jllfill1~t1eH1JflmiddotHl1 hrn~1JJlJJ11t10un

ii rlrI1 oci9 lpoundlclclrn 1uii FI mf1tl1flJJ [Q)~~ Q)

4 Li2HI UO~iT~tl~tlJtlJlj91 j

~1fJflru~njj1JmilblnTi1J1111Y1fJlfJi1bf1l11nmHllmW 1WYii~m1Jilluil1Jf)MYi ~m ru ln~W m eJl

HMU l~ fJW I eJlirniimnmflu n~ irniin1J lmflYiIll1Jlln~-urultYi9liin1Jl ~l~ fJW mU9l11J11mY9li lln~iJflruff1J-U~ II bull

~rill~ilmiiin1Jl i~IJU~qjqjl9l~ lln~U~qjqjllY1 ~rill~ilmiiin1Jl UidliJmiiin1Jl ~ampampQ) 1Wl1 d mnfJlfl1J

~ampampQ) i11J

vllffW~1W1W ~ampd d QJQJd

ilfJ llfJm1JWi~flUfllW-

i~UU~WW19l~ 11nl9l i1Y1 fJllll ff9li -UrultYi9l ~1W1W bamp ilfJ u

i~UU~qjqjl9l~ 11nff9lillnUlllff9li-UrultYi9l ~1W1W ~d ilfJ II

i~UU~qjqjl9l~ 11n(9li miU~111ilP iiil-urultYi9l ~1W1W G)b~ ilfJ

i~UU~qjqjl9l~ 11nff9l i iilU i ~ lllffW lllff9li -urultYi9l ~1W1W G) ilfJII ~

i~uu~qjqjllY1 l1n(9liu~l1mpiiil1Jl11-urultYi9l ~1W1W Ql ilfJ

w w 1 9 bull I W 1 d flru~mi1Jmi1blmi1J1111Y1fJ1Milbj)l1MeJnlmru ~WYii~mmll1J()1Jj) fl1J1J9lIl1Wfl1ilffWeJHn mWIn1Jl

IeJJirni1n1Jl~1W1W Qlampd i lfJ l1t1ffmlblmi l~ eJYiilli rullln~lffW til eJ ff m1J1111Y1lnfJl eJ 1u

(ieJllllff9lililliVfflJ ~ tI~ lruvlfJ)

ieJleJ~miU~UB-U~ilbmillY1W

eJ~miU~1J1111Y1fJlfJilbnl11l1fJeJ nlm W WYii ~m1Jilluil1Jt1

U-1-~11~ttLlpUlln llLr P~C5J tLttLL~

tLgl-jtlltt (O~~C5J llijL(jUW P ~~I1LLbMtL~tLL LfW~rLUIHl~d1lHtLLI~1 (O~~C5J

LllU~LU IL~ f1 LllU~UUamp~IL~~~poundLIlL m~~11 tWQU~l1tijtLll~l~ LllU~W~ mpoundLI1~t~~n

~wLIhIhpoundf1I1~~ llijl~ijLULllU~Utt~n~Uf1ijLULllU~UttLllU~UU~I1lLmtLamp~

lRU~UMt-nLRU~tlU~N~rthnt-ti 5= Ib 5= ~ f

lmtllHtMiM~it-ti (0 lAtltI1BI1it tJ ff ~ Jr

M 0(01]0 l~tm1trtrt~i

UUIlW MI trrllM ijIlLllltLampLC5J 1st I~ ~ I= Qo P

tLUlltW tijtLLU mttU~ lltLampL Cgt I

~Lrt1trtlQomtlrtl~~lraquo

UUtUll~llltJrM~mLUlltW bull tt tLlAtLll LIlampampIlUampL C5JCgt ~ ~ nJp

UUi1Lll~llltJrM~mLUlltW Itt I-ll~JrIij

I= J=Ir tM tijll tL ampLrWLLijI- CgtCgt VII=

LuhLllm~mLUIlW WtLLulWJll Lmtl t~ lltLampLr~LLijlltJlMOCgt p = p bull

UUIlW llLLlhh tWampIlrrn~ llUampL ~ I I

tLUIlW LijllJr lltLtij t~ lltLampLr~LLijI-t P o t6 I= P

tLUIlffU 1-lAl-ij Lll(f t~ lltLampLrWLLijlltJrM ~ I bull tt

UUIlW ~h~ ~ 11amprrllUampLrWLLijlltJrMQ I p tt

tL UIlW llijltL~IlLtij L(j llampn~ II tLlLr~LLijlltJlM tt I tt ~

tLUIlW NhIlIUll tLLIl t~ llUampLrWLLijI-t -P I

UUIlW I-ll~JrIij I= I= UIllUampLrWLLijlltJrM(O P bull t6

UUlltW 1l1-MtLampl LtLampIhLU t~ llUampL C5J I ~ I

UUlltWtLULf1 lljtmlt pound~1lL9tLampLr~LLijI-Cgt

rt1trtlrt~

IfrtljrrJtltrttl1tMM1 mtUt-~B~1 t [ IfJlltB~WlAUrt P Ib I p In Ill Ib ~

B~lBlAUrtW~rt1trrt- m n ~ I ~

M 001]0 l~ti ~~C5J rt~l[jUtU ~ lA~I1~bMMt ~Jr nl n

~~C5J~ lAH~ ~Ill

tlUlJlttlUrtttunmrt1trttlUMlt-Blt

~1U1U bti iltl

~1U1U QJc iltl

~1U1U ltilbl2J iltl

~1U1U ltil iltl

~1U1U QJ iltl

~ f~~ nU ihrluf) ri~ Iff~ ~ 1 lflf)li IIft~~lUtl~1Ut1U i ~1lU uhlU lIlUUfl~uiUf)li

c c 9J d Jt QI CVoll Ci f1Ul~mi~f)li1lflf)1i~~mUllI1ft11HUff~mimU~I~~iUf)li~4~flNftmirrf)fll~1f)

fffll~m1tltll-crtl 1Util~U~~ iu

(r~i1t1rrlffflil~1i6 ~i ff1iiUll ilf~fff)lU~) Nfl i1 ~ i 1t1~1U f)liU i ~lf~

wbull aJU~1Hl1~ lJtnlYlln~fJjllffi)ltUJa~1flHU uWj~1JjlJjlpJillJft ffff1 G)cYG lmcicirn lU cY flifltjlf1lJ Q)cici d ~QloQ

L~eh1 IJ~~4lJl1~filfl1jflflEn

~l1J~~hunrimY~1Jl1flfili II ~ 1TW Y1~liJ tJW M~i 111 ffeJlJ ~ n li 1~ trwIJ eJ 1Unffn1l1fllflll n~ Unffn1l1fllfiVilffll

1l~JWef1~ffn1l1 ~1~ VUfIjIJ~11Jl1nnff9lm~iJflWff1JJ~~~hl~llfiliffn1l1 i ~jIJIl~tutul~~ 1l~Il~tutu11Y1 ~~hlh U q UU uu ~ ~

filiffn1l1 Ili~~lilnnffn1l1 ~ampampQ) lUfi t mn~lfl1J ~ampampQ) i11J tilffU~1U1U ~ampt ilV llvmilUj~jIJ

j~jIJIl~tytyl9l~ mmy9ljlY1Vlfflff9ljJWef19l ~1U1U bamp jlV

j~jIJIl~tytyl~~ l1nmy~jffIlfflff~jJWef1~ ~1U1U

j~jIJIl~tytyl9l~ mln~9ljfiljIJ~l11j~jnllJWef1~ ~1U1U

j~jIJIl~ty11l1~~ l1nn~~jiIlj~fflffUfflff9ljJweYi9l ~1U1U Gl jlV

j~jIJIl~tyty11Y1 l1nn~~jIJ~l11i~inll1Jl11JWef19l ~1U1U

tj ~eJ 1J tlU i1 ~

riTUnri 11 ff~ 1Jl1flnml ~ nu Y1~ 111 VU MilU IJ ~hl U III IJIJ9l eJlJiIJ filj ~Vi1J~IJ Y1 f1111JlY1 VlUtjU IiIJ eJ I

910 d g OJ OJ oQg 0

~fflljl1nnffn1l1j~flIJlJWIl9lffn1l1 111U1U ~ jlV

(jeJIfflff9ljll1n 6ff~tjj ff~I1f~VI)

Vo 0 QJ t oQ = II

i eJ I ~ eJ lU1vn lj fflU nff 11ffj 1J l1fln lj II ~ 11U Y1 ~ 1IJ VU

------------ --------- -- ----------- --- -- ------- ----------- ------------

----------- - ------------ ----------- ------------ --------- -- -------------- ------------ ------------- ------------

------------ ----------- - ------------ ------------ ------------ ------------- ------------ --------- -- ------------

------------ ------------ ----------- ------------ ----------- -------------- ------------ ----------- ------ ------- ------------ ------------ --------- ---

----- --- ---- ------------ ------------ ----------- ------------ -------------- ------------ ----------- ------------- ------------

------------ ------------ ------------ ----------- ------------ -- - - - -- --- -------------- - --- ----- --- ----------- ------------- ------------ ----------- ---- --------

------------ ------------ ------- ----- ----------- ----------- -------------- --------- - -- ----------- ------------- ------------ ------- -- --- ------------

------------ ------------ ------------ ----------- ----------- -------------- ------------ ----------- ------------- ------------ -------- ---- -------------

~ 1 9 a ~j I 1JtlJ1JlllJIiiI1UJUeJlI1 LliiIn1lInlt1V1l1elilU3J jJn1 LVIlJtlJtlJ11J jJ Ql IIU Clol Clol

-IlJVltJ1 ~mllln]ll~tJfl ~~ mnI1U~~1J ~-I~l1U ti-Irl q~ W)l1luVJ-I1ll i1

lWVl 8 nmJlPl-l 2553

r~tJillt1Jt1J1

illt1J t1J1lliMm~uEJlJ illqjqj1tY1 illqjqj1LBnillt1J t1J111iT ~

VI~m~[I~ fiu~tJ 1 fiu~tJ 2 rllJlI1EJ lI1EJ lI1EJlI1EJ lI1EJ rllJ rllJV1~-l V1~-l V1~-lV1~-l V1~-l

unPln1ll1fl1Jn~

V1fln~(lr1Y1EJ1fl1~(lruruj(l 5 7 12 --_------shy - ---------shy----------shy--- -------shy -- -------_shy - -- - -------shy----------shy

4 2 6V1fln~lI1r~fltlfl1~lI1ruruj1l1 ------- ----------shy ---- ------shy----------shy

1 1V1fln~lI1rn1rtJ1V11r~rihuruj(l ---_--------shy -----_---shy--------------------

1 1V1fln~(lrf3tlrfl1~Ufl1~(lruruj(l ---- - - --shy~

10 10 20~middotu1

unP1n1111 flLfI

449 53V1fln~(lr1Y1EJ1fl1~(lruruj1l1 --_------shy ---- - ---- --- -----------

12 9 221V1fln~V11~fltlfl1~(lruruj1l1

1 3 1 1061 49 161V1fln~(lrn1rtJ1V11r~riiluruj(l ~

-- - -- - ----~-2 2V1fln~(lrtJ1V11r~riillJVl1uruj(l

------- ---shy1101 3 2 1 119 236 2 2~UI

1 3 2 1 120 129 256 2 2~middotn fliU

~jli1HIU LLtI~ jli1t11W un ~eJ~ LL~l v

d ~p)-J ~ t1~tfeJ WlpoundJt1LUpoundJW

(jeJ~f11a~jli11jdFl~Wj f1~Ltf~poundJ~)

i eJ~ ~eilWlpoundJnljihUn ri~ La~ )Jllfl nlj LLtI~lWVI LUpoundJW v

------------ ----------- ------------ -------------- ------------ ----------- -------------

------------ ------------ ----------- ------------ ----------- -------------

------------ ------------ ----------- ------------

------------ - - - -- - -- - -- ----------- ------------- ------------ ------------ ------------

------------ ------------ ----------- -----------

------------ ----------- ------------ ----------- ------------ ----------- ------------

------------ ------------ ----------- ------------ -------------- ------------ ----------- ------------- ------------

----------- - ------------ ----------- - ------ - -- -------------- ------------ - - -- - - - - -- ------------- ------------ ------------ -- --- -- -----

------------ ------------ ----------- ----------- -------------- ------------ ------------ --- - - - - ----

------------ ------------ ------------ ----------- -------- - --- ----------- -------------- ------------ - - -- -- - - - - ------------- ------------ ------------ ------------

------------ ------- -- - -- ------------ ---- - - - -- ------------ ----------- -------------- ------------ ----------- ------------- ------------ ------------ -- - - -- - - ---

tlcullau411JJIJ ~-A1L~lmaAmtl VInll[Ja~t111fl1ll [Jatltu-ri [Jar 4 CU CU

~iVU1~unilJiD) l~mHNnmr 1l~ Sumi1~tJ ri~n 4-l~lt) I1tJVJ~fi1U ~ )lV 8 mnJfl~ 2553

1~ulfrClJt1)1

lfrt1) t1)1(iMur~uEJl-J lfrt1)t1)1(l1 lfrt1)t1)1Llnlfrt1) t1)1LVI ~1~1jJl1 -aU~U 1 -aU~U 2

11t)~ 1ll-J

uniin1111flUni

LflfllulaiicmiluLflf1

111EJ 11t)~ 111EJ111EJ 11t)~ 11t)~ 111EJ 11t)~ 1ll-J 111EJ 1ll-J

11 2 _ ____ v_w_ ---------_shy_--------shy---------shy---__-----shy ----------shy

Lflfllulavnl~~~~i~1 1 1 --_ __ _-shy -------shy-_------_ _---------shy -_-------_shy----------shy ------------shyflllnmlf11illfT1hl 1 1

___ v ________ bull ----------- _--------shy -__-----shy-------__-shy -----------_shy ----------- ------------shy- -------shyLflfllulavL1milmr 2 2 4

---------shy - _ - - -- - - -shy~ ~----_----shy ----------shy_---------shy --------_-Lflfllllavi~illlln~~lJLL1IU~Lflfll ulavn1~~~ 2 2

---__------ __-----__-shy-------_ ---------_ _--__----shy -- _----_shy --__------shy----__--shy ----------_ LflfllllaViilllln~~lJLL1IU~L flfllulav1YHhiilllln~~lJ 1 1 2

-__---------shy ------------ -_--------shy-------__-shy ---------_shy -__---------shy

5 7 12

un iin1111fl-ntfll

~UJ

Lflfllllavill~iluLflf1 64 2 ~-------_-shy ------------ ----_ -- -shy--__-----shy

Lflfllllaviillllm~lJLL1IU~L flfllulavn1~~~ 1 1 ----------shy ~----------shy ~

Lflfllllaiii~illlln~~lJLl1lu~Lflfllu lavriililil~ 11 1 12 ~ ~- _ - ------shy ----_ _---shy ------- -_ -shy~ -_- -- -----shy---------_

Lfl fllll11Viilllln~~lJ LL1IU~ Lflfllulam~Wliillllm~lJ 28 28 ~

Lflfllll11viillllm~lJLL1IU~L flfllul11vn~~~m~iillllm~lJ 5 1 6 ~

~-

5349 4~UJ

~ 54 11 65~middotulVl~iIJ

()middotniliH)ULLa()ililY11l~n~f)jLLil

d ~ vJ- oJ

ajff) bullbullbullbulllJlfJY1LUfJlJ

(if)jfl1a()ililliUA~~i lIiLf~m)

if)j criii lJlfJOliihumlj La~2Jitf1OliLLajllJY1LUfJlJ

bull bull

rt1Jn tJ~el~~1L~l n1~~m~n~ L~klel~1l13Jj11~VltJ1~tJ nllJlJ)1~tJel~1mru

lJelelkl~n1~1xmruru1r~~ ~ ~

3Jj11~VltJ1~tJnllJlJ) 1~tJel~1mru 1klV1~tJ~3Jn~Un3Jn ~1j11(lUVJ3Jfi1U iJn1~~m~n 2553

elJ~eJ~n1~~m~1Lnel1kl~ 8 nmJ1rl3J 2553

- 1 - ~VltJ1~1~~~rruyjll

~1~tJVl ~i~U~~1~)

j Y1 pound1 P11gfWiUru-nPI

ll1lJ1~lf1 bVI AiLJi~till1allLJ bVI fll

14 ~rl 2528 2431 48122470223 kl1tJf~V1~ ~1ILm~3J un~bull 2 49122470111 kl11~1)il~1 llLel3JLVl~ 10 V1 rl 2530 236 un~

3 48222470301 kl11~1)Ln~U tJ~~~1- 13 ~rl 2521 274 ~L~~bull 29 nrl 2528 3544 48222470320 ~tJLelm~tJ~ LVl)~Vlfi ~L~~

4 ~rl 2519 3355 48222470321 kl1tJ1kl-ntJ ~~klfikl~1~ ~L~~ 30 firl 2517 2886 48222470325 kl1tJ~3J~n~ ~1l~ ~L~~

7 48222470331 kl1tJ~~V11 )rjfl 23 V1rl 2517 344 ~L~~

8 48222470335 kl11~1)el3J1V1~ LV1t-ntJ 28 L3JtJ 2524 281 ~L~~bull ll1lJ1~lf1bVIAiLJi~tin1a~~ ~i~1

9 149122500101 Ikl1tJn~~1lV1 m)~ bull 1 12 ntJ 2529 282

ll1lJ1~lf1A~naa~fll1ll~i~~ltJ

10 147112610110 Ikl11~1)Ur(l(l1 LV1t~kl 1 22 firl 2524 294

ll1lJ1~lf1bVIAiLJi~ti blfa1ijn~

11 49122750106 kl1tJVl1~n~ u~Vl3J~~ 19 firl 2529 224 Jn~ bull lJ

12 4912275011 0 kl11~1)il~tJ1ll LV1ll~ 25 V1rl 2530 222 un~ lJ

13 49122750114 kl11~1)1l1)kl1 nklLL~~ 11 firl 2530 254 un~ IV QQ q

14 49122750117 kl1tJ)klV1ll~ ~lJL~~ 1 V1rl 2531 262 un~bull ll1lJ1~lf1b VI AiLJi~tiel ~ll1~naa~ bblJLJJbVIAiLJi~tin1a~~ ~ bull

15 49122790109 kl11~1)3JruYl~1 L3J~klVl~ 10 3Jrl 2531 286 16 49122790117 kl11~1)l~tJ1 Lj13JLllel 26 3Jrl 2531 291

20 ntJ 2523 243

ll1lJ1~lfrl bVI AiLJi~ tiel ~ll1~ naa~ bblJLJJ bVI AiLJi~tirielll1Jbull 18 50232800102 kl1tJ~~~n~ ~u~~~ff 13 3Jrl 2516 255 ~L~~

QlV fl Q ClI

19 50232800119 kl1tJelllm~ (l~tJ13J 9 ntJ 2523 306 ~L~~bull

20 50232800128 kl1tJkltJ3J tJrum 25 3Jrl 2515 246 ~L~~middot~

21 50232800130 kl1tJklll(l~ ~m)~ 17 ntJ 2517 235 ~L~~

22 51232800101 kl1tJl~V1~ ~klV1~3J 1 L3JtJ 2524 308 ~L~~bull Q fl IV lIlV

23 51232800106 kl1tJfi1klklVl~ lklVl~(l(l 19 L3JtJ 2512 275 ~L~~

24 51232800108 kl11~1)klV1f~r flm 6 3Jrl 2530 308 ~L~~

bull bull

__

I

~1~lJVi ~-X~U~~1~l

LtI~bbn~IJ~li1 bVI FILIJL~ielllll1Vln~~IJ bb1JIJI bVI FILIJL~irielllf11bull 28 ~poundJ 2528 250 ViLM~25 51232800110 1mJlJru~1-1 M1b~WYlEl-l

5 [l~ 2516 240 ViLM~26 51232800111 W1poundJW1l1 lfilJi

12 ~~ 2518 343 ViLM~51232800113 W1poundJpoundJEl~1l1poundJ YlEl-lm27 0

26 npoundJ 2514 34728 51232800116 W1m~ ~~lI1 ViLM~

29 51232800119 W1poundJElLYlW Cl~m 29 L~poundJ 2519 337 ViLM~bull L ~bbn~IJ~li1 bVI FILIJL~ielllll1V1 n~~3-1 bb1JIJI bVI FILIJL~i1 ~yhelllll1Vln~~IJ

30 50122810105 l1-1~1l~W[]Ylm poundj~~31poundJ 30 ~~ 2527 293 unm

5 ~~ 2529 232 unm31

32 51232810102 W1poundJlIW~ ~YI1~nJ 3 npoundJ 2524 271 ViLM~ d9

33 51232810103 W1poundJ ro1~iW[] M1u~~ 26 it~ 2528 300 ViLM~ OJ

34 51232810104 W1poundJ~~El-lPln~~

~1[l~nJ1~nJ 30 ~poundJ 2516 302 ViLM~bull 26 [l~ 2529 309 ViLM~

If 11

36 51232810106 W1poundJl~~[ln~ ro1~ElpoundJ~l~~nJ 5 fi~ 2514 304 ViLM~d9 bull bull

37 51232810107 W1ml~lJ~1Jl ~11lJln~ 27 ~ro1 2528 300 ViLM~

cY

38 51232810108 W1poundJ1l1[l~ ~W1l1lJ 11 ~poundJ 2522 298 ViLM~

39 51232810110 W1poundJYlEl-l~W ~~ro1-1Ll1ru 9 L~poundJ 2525 279 ViLM~ OJ

40 51232810111 W1poundJfi~poundJYlfi ~ElpoundJlJ1-1 16 ~ro1 2510 303 ViLM~bull 41 51232810112 W1poundJ~~LnpoundJ~m U~1iJ1U[l~-I 26 [l~ 2509 304 ViLM~

OJ bull

42 51232810114 W1poundJWL~M YlEl-l~~ 3 n~ 2528 267 ViLM~bull 43 51232810116 W1poundJ~Wfin~ iJru~LM~~W~1 1 ~ro1 2526 296 ViLM~

44 51232810117 W1poundJ~1lpoundJ ~ro1Wfi~[lW 21 ~ro1 2520 328 ViLM~ QQ S

45 51232810118 W1poundJ~Wl WElmW1~-I 5 ~~ 2525 320 ViLM~

46 51232810119 W1poundJVi~nJ poundJEl~YlEl-l 2 ~poundJ 2520 276 ViLM~bull 47 51232810120 rohEl1n1MbYlnnlbru ~1~~-lLijW 16 npoundJ 2526 279 ViLM~

OJ

48 51232810122 ri1El1n1MbYl~-I-npoundJ m~~-X[l 7 ~~ 2529 273 ViLM~

49 51232810127 W1poundJ~~iJnU lEl~LLU-I 23 ~poundJ 2517 307 ViLM~OJ

50 51232810128 W1poundJ~~~~ ~~~~El~ 25 iJro1 2530 277 ViLM~

51 51232810129 W1poundJM1lfi ~lIu~L~1~ 27 npoundJ 2524 352 ViLM~bullbull d9

~ Q

52 51232810130 W1poundJ~V1~Ylfi 1l~Yll-lro1 20 npoundJ 2523 301 ViLM~

53 51232810131 W1poundJ~1poundJ1l~ LLri~1l 26 ~~ 2515 320 ViLM~

54 51232810133 W1poundJM1lfi ~lIu~L~1~ 21 n~ 2509 279 ViLM~bullbull d9

55 51232810134 W1poundJ~~poundJYlfi bM~ 22 [lro1 2525 320 ViLM~bullbull JJl

56 51232810135 W1poundJ~lM~t1 b~lrWJl1~poundJ 26 iJro1 2521 304 ViLM~

57 51232810137 W1mL~-lfi~~~ ~1YJn 22 nro1 2526 322 58 151232810140 IW1poundJEl~~1l[l iJlLYlM I 15 ~ro1 2531 239 I ~_LM_~_

1

bull bull

bull bull

311

thIJlVlfl bbWWo ov ~1 tpllJVI ~~~th~1[]J llel - W1~~n~ rJW b~elW ihntpl bull ln~mj1bU~tJ

t1Jibbni3J~1l1 bVIfltIlt~iifl ~6l1Vln ii3J bblJIl-l bVI1ltIlt~iit vJW1fl ~6l1Vlnii3J

59 1512328101451 W1tJ~~lI ~JI~1 1 4 ~fl 2520

t1Jibbni3J~1l1 bVI1ltIlt~ iifl ~6l1Vl nii3J bblJIl-l bVI1ltIlt~ iin1ir~n1ifl ~6l1Vlnii3Jbull bull 60 51232900102 W1tJnll~n~ bbnJ~1~fl~ 7 ~fl 2522 370

OJ

61 51232900105 W1tJnelleltpl~bull rJjJJW1b~tJItJtlWl 19 ~tJ 2518 344

62 51232900109 W1tJ~~~ jJJ-W bbiJWbbnJ 29 b~tJ 2523 348

5123290013563 W1tJJh~~ ~~~JI 36210 ~tJ 2509bull 51232900145 W1tJmP1n~ ral1-b~1ral 64 37811 lI fl 2511

5123290015065 W11~1J~iM bllll~ 18 b~tJ 2520 376

~ ~vJ_-J ~Jllel W1tJVIblJtJW

l1111tlll1ll q

d QJ dd Cit

ViJJ1Vtll j~~lJNtlflljHWJJ D ViJt ~J F

Y1 brallj

Y1 brallj

Y1 brallj

Y1 brallj ~brallj

~brallj mrallj

IJruaampllitl~1UJU ~~1 L~ltil n1ifnH1 VI-anampll j]iA-ati fI1ampll j]iIJCU-n j]IV II U lJ

)JI1i)V1t11~tJnlln])l~tJfJ~1mrU1W~1mm11lu LiWl rrllt)~UYJ)Jfi1i1

~

)UVI 8 mnj1fl)J 2553

UnRnH1111F1tln~

~11J1~Jl1 m111JiTLnmmUEllJ

fiuriu 1 fiuriu 2

D1El I rY~ D1El I rY~

m111jJT

T I 1riul1hYC1

1

1llJ I D1El

mCJ11LVI

I rY~ I 1llJ

I

I l11El

m111Ltln

I rY~ 1 1llJ

011WlNllJl71lJ1flJ

ih~f11alJf11a9l 3 ~--------------Imiddot------------I------------+-----------+------------1------------1--

4 ----------1

nl1i9l011011UlJ

~nl

unRnH1111 FlTl LfIW

f------------J---------j----------I----------I------------j 4

-------------1-----------+ 6

+------------1------------1----------1-------1

011WlNllJl71lJ1flJ

iiLl1f1F11al11

ih~f11alJf11al11

il1lil1poundJ1

~nJ

1-- -- -----shy --1-- ---shy ---shy -1--------------1 ------------f -------shy ----I --- -------shy -1- -shy -- -----1------- ----+---- -------1

f ----- --- -- --1- --shy --shy ----- j shy -- shy - -- shy - - - -1- ---shy -------1- ---------shy -j-shy - - - - - - - - -- shy - - - - - ---shy

~------------j-------------f------------j------------j------------I

5

4

3

12

2

5

9

7

6

8

22

f-----------+-------- shy ---shy --shy -- -- -----shy --shy

~J3Jf~i1J 16 11 28

(i]1TJ5eJ1J LLi1 (i]11ilY11U fi IiieJl LLiIl

~ iVC- ~ i1l1leJ Ult1Y1L1JtIU

(1eJlAl5(i]11ill1UA1Vl1 A1L1I~t1l)

1eJl ~alUlt1n11ihumll L513Jl111 n11LLi1l1UY1LDtIU

Ut1~ntJ~tl~~il~IOlm~~mn~l~ltl~llid-lv1i~Vlm~millnJdCltJmNnmr 1Itltlld-l~m~lxmruruiUIil~

q ~ ~

d-lv1i~Vlm~tJnllnJdCltJ1lClm~ru1lVi~iJ~d-ln~u5wl ~Jv1rrilLJVld-lfii~ tlm~~mn 2553 GAQ ~ clIQI~

tl~d-lI1l~Clm~f1m~ild-lmlVl8 mnJiAd-l 2553

- 1 - ~ClUf1i~Iil~Uru~1il

~irlliJVl ~r~u~~ilild

MinJPfl~Pl7iJru-nPlLnEJ7~UEJ3Jf1Uvl1J 2

iii1lJ111I1mi~(ijJU11ll-J1lUbull 1 I49223070122 I litJllim Vl1lJ1l~ I 15 ~A 2526 342

M~ 7lPfl~Pl7yru-nPl

iii1lJ111l1mi~[i1JU11ll-J1lUbull unamp19 VitJ 2529 28149123070112 liJ~id~i~dtJ jJnllU~~1

q ~

10 ~A 2528 301 Vilf1~2 17 nVi 2520 27949223070105 litJ1llMru iJI~~ Vi lf1~3

q

5 IilA 2517 2914 49223070115 litJd-l~v1mrll m~i Vi lf1~ cl 49223070118 liJ~idf1f1fi~ ldClM 6 d-lA 2528 298 Vilf1~5

Q tr I 91

49223070119 litJ~dVltJ 1ltJiJIJ]iJ 10 ntJ 2530 250 Vi lf1~6 q lJ

16 VitJ 2530 319 Vi If~

diii1lJ111l1UL~~~1iii~i

8 49223150105 ~jJtlnllirutJVlfi VlnlOl 18 nVi 2505 330 Vilf1~ ~ q

49223150111 2 ~A 2495 2999 Vi lP1~

10 49223150125 liJ~id]rru~lIi iJrutJ 26 VitJ 2526 323 VilP1~ ~ q ~

7 ~A 2525 265 Vi lf1~

12 49223150132 litJtl1llliamp 1lilVIl 4 ntJ 2530 302 Vi lf1~

5022315012813 liJ~id~llJill~ru llmfind-l 28 ViA 2523 279 Vi lP1~

iii1lJ111l1~~U~~~1iiiU~1iii~ 14 49023330105 liJ~idrl~lli lIittl unamp1 ~A 2525 237

15 49123330111 litJ[9]1lClill IIN~d~~l 25 [9lA 2531 226 unamp lt

49123330124 litJlli All~ l1l~liA16 26 fiA 2530 221 unamplJ

Qet trQQ I

49123330134 litJ~VlfiViJ~ MlVltJd-liJ17 25 1d-ltJ 2530 243 unamplJ

18 25 ntJ 2518 218 Vi lP1~

19 48723330301 25 VitJ 2520 259 Vi lP1~

49723330101 litJn1ll tAdv1nCl20 30 VitJ 2521 277 Vi lf1~ q

21 49723330114 ~iJ ltlnurilViJ ~iVid-lil 7 VitJ 2522 279 ViIP1~

22 49723330115 liJ~idUiilf1n i~tVii 26 1d-ltJ 2520 300 Vi lP1~

4972333013423 3 [9]A 2503 346 Vi bP11t

24 49723330138 liJ1lIlllMi Il~J~9 13 ntJ 2508 347 Vi 1P1~ q lJ

bull ltV -=I d ~l(]jJVI ~i~iJ~91~d 1IEl - lJl~~n~

q

ellll11lilr~Ui~ raflellJ raflel Wi 25 149723330140 I lJl1~ld~m~~ bJ1~nJ

IV ~llll~lilnli~()nlinliU~

26 149123380116 I lJlt1~~itl b~1I~

ellll l~lil~ Wi~V1 m

27 492235301041 lJl1~ld~Elnl~ t1~(]1

~lJ b)EllJ thn (]

27 Vt fl 2507 I

16 b~tI 2531 I

18 ~tI 2531 I

(~1l~Pll~j]~lll~tJmVi~ Pl1Lll~tJmiddot)

~1l~ ~~lWJtJ n1~~lin~~ L~1~1ll1 mnL~~~lWYl~LfjtJW

nnw1m Q

f1 bblJlJ t

-=I

bU~t1

296

214

327

lhIJWl

rn~mn

~ bPlM

iJn~

~ bPlM

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 2: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

U-1-~11~ttLlpUlln llLr P~C5J tLttLL~

tLgl-jtlltt (O~~C5J llijL(jUW P ~~I1LLbMtL~tLL LfW~rLUIHl~d1lHtLLI~1 (O~~C5J

LllU~LU IL~ f1 LllU~UUamp~IL~~~poundLIlL m~~11 tWQU~l1tijtLll~l~ LllU~W~ mpoundLI1~t~~n

~wLIhIhpoundf1I1~~ llijl~ijLULllU~Utt~n~Uf1ijLULllU~UttLllU~UU~I1lLmtLamp~

lRU~UMt-nLRU~tlU~N~rthnt-ti 5= Ib 5= ~ f

lmtllHtMiM~it-ti (0 lAtltI1BI1it tJ ff ~ Jr

M 0(01]0 l~tm1trtrt~i

UUIlW MI trrllM ijIlLllltLampLC5J 1st I~ ~ I= Qo P

tLUlltW tijtLLU mttU~ lltLampL Cgt I

~Lrt1trtlQomtlrtl~~lraquo

UUtUll~llltJrM~mLUlltW bull tt tLlAtLll LIlampampIlUampL C5JCgt ~ ~ nJp

UUi1Lll~llltJrM~mLUlltW Itt I-ll~JrIij

I= J=Ir tM tijll tL ampLrWLLijI- CgtCgt VII=

LuhLllm~mLUIlW WtLLulWJll Lmtl t~ lltLampLr~LLijlltJlMOCgt p = p bull

UUIlW llLLlhh tWampIlrrn~ llUampL ~ I I

tLUIlW LijllJr lltLtij t~ lltLampLr~LLijI-t P o t6 I= P

tLUIlffU 1-lAl-ij Lll(f t~ lltLampLrWLLijlltJrM ~ I bull tt

UUIlW ~h~ ~ 11amprrllUampLrWLLijlltJrMQ I p tt

tL UIlW llijltL~IlLtij L(j llampn~ II tLlLr~LLijlltJlM tt I tt ~

tLUIlW NhIlIUll tLLIl t~ llUampLrWLLijI-t -P I

UUIlW I-ll~JrIij I= I= UIllUampLrWLLijlltJrM(O P bull t6

UUlltW 1l1-MtLampl LtLampIhLU t~ llUampL C5J I ~ I

UUlltWtLULf1 lljtmlt pound~1lL9tLampLr~LLijI-Cgt

rt1trtlrt~

IfrtljrrJtltrttl1tMM1 mtUt-~B~1 t [ IfJlltB~WlAUrt P Ib I p In Ill Ib ~

B~lBlAUrtW~rt1trrt- m n ~ I ~

M 001]0 l~ti ~~C5J rt~l[jUtU ~ lA~I1~bMMt ~Jr nl n

~~C5J~ lAH~ ~Ill

tlUlJlttlUrtttunmrt1trttlUMlt-Blt

~1U1U bti iltl

~1U1U QJc iltl

~1U1U ltilbl2J iltl

~1U1U ltil iltl

~1U1U QJ iltl

~ f~~ nU ihrluf) ri~ Iff~ ~ 1 lflf)li IIft~~lUtl~1Ut1U i ~1lU uhlU lIlUUfl~uiUf)li

c c 9J d Jt QI CVoll Ci f1Ul~mi~f)li1lflf)1i~~mUllI1ft11HUff~mimU~I~~iUf)li~4~flNftmirrf)fll~1f)

fffll~m1tltll-crtl 1Util~U~~ iu

(r~i1t1rrlffflil~1i6 ~i ff1iiUll ilf~fff)lU~) Nfl i1 ~ i 1t1~1U f)liU i ~lf~

wbull aJU~1Hl1~ lJtnlYlln~fJjllffi)ltUJa~1flHU uWj~1JjlJjlpJillJft ffff1 G)cYG lmcicirn lU cY flifltjlf1lJ Q)cici d ~QloQ

L~eh1 IJ~~4lJl1~filfl1jflflEn

~l1J~~hunrimY~1Jl1flfili II ~ 1TW Y1~liJ tJW M~i 111 ffeJlJ ~ n li 1~ trwIJ eJ 1Unffn1l1fllflll n~ Unffn1l1fllfiVilffll

1l~JWef1~ffn1l1 ~1~ VUfIjIJ~11Jl1nnff9lm~iJflWff1JJ~~~hl~llfiliffn1l1 i ~jIJIl~tutul~~ 1l~Il~tutu11Y1 ~~hlh U q UU uu ~ ~

filiffn1l1 Ili~~lilnnffn1l1 ~ampampQ) lUfi t mn~lfl1J ~ampampQ) i11J tilffU~1U1U ~ampt ilV llvmilUj~jIJ

j~jIJIl~tytyl9l~ mmy9ljlY1Vlfflff9ljJWef19l ~1U1U bamp jlV

j~jIJIl~tytyl~~ l1nmy~jffIlfflff~jJWef1~ ~1U1U

j~jIJIl~tytyl9l~ mln~9ljfiljIJ~l11j~jnllJWef1~ ~1U1U

j~jIJIl~ty11l1~~ l1nn~~jiIlj~fflffUfflff9ljJweYi9l ~1U1U Gl jlV

j~jIJIl~tyty11Y1 l1nn~~jIJ~l11i~inll1Jl11JWef19l ~1U1U

tj ~eJ 1J tlU i1 ~

riTUnri 11 ff~ 1Jl1flnml ~ nu Y1~ 111 VU MilU IJ ~hl U III IJIJ9l eJlJiIJ filj ~Vi1J~IJ Y1 f1111JlY1 VlUtjU IiIJ eJ I

910 d g OJ OJ oQg 0

~fflljl1nnffn1l1j~flIJlJWIl9lffn1l1 111U1U ~ jlV

(jeJIfflff9ljll1n 6ff~tjj ff~I1f~VI)

Vo 0 QJ t oQ = II

i eJ I ~ eJ lU1vn lj fflU nff 11ffj 1J l1fln lj II ~ 11U Y1 ~ 1IJ VU

------------ --------- -- ----------- --- -- ------- ----------- ------------

----------- - ------------ ----------- ------------ --------- -- -------------- ------------ ------------- ------------

------------ ----------- - ------------ ------------ ------------ ------------- ------------ --------- -- ------------

------------ ------------ ----------- ------------ ----------- -------------- ------------ ----------- ------ ------- ------------ ------------ --------- ---

----- --- ---- ------------ ------------ ----------- ------------ -------------- ------------ ----------- ------------- ------------

------------ ------------ ------------ ----------- ------------ -- - - - -- --- -------------- - --- ----- --- ----------- ------------- ------------ ----------- ---- --------

------------ ------------ ------- ----- ----------- ----------- -------------- --------- - -- ----------- ------------- ------------ ------- -- --- ------------

------------ ------------ ------------ ----------- ----------- -------------- ------------ ----------- ------------- ------------ -------- ---- -------------

~ 1 9 a ~j I 1JtlJ1JlllJIiiI1UJUeJlI1 LliiIn1lInlt1V1l1elilU3J jJn1 LVIlJtlJtlJ11J jJ Ql IIU Clol Clol

-IlJVltJ1 ~mllln]ll~tJfl ~~ mnI1U~~1J ~-I~l1U ti-Irl q~ W)l1luVJ-I1ll i1

lWVl 8 nmJlPl-l 2553

r~tJillt1Jt1J1

illt1J t1J1lliMm~uEJlJ illqjqj1tY1 illqjqj1LBnillt1J t1J111iT ~

VI~m~[I~ fiu~tJ 1 fiu~tJ 2 rllJlI1EJ lI1EJ lI1EJlI1EJ lI1EJ rllJ rllJV1~-l V1~-l V1~-lV1~-l V1~-l

unPln1ll1fl1Jn~

V1fln~(lr1Y1EJ1fl1~(lruruj(l 5 7 12 --_------shy - ---------shy----------shy--- -------shy -- -------_shy - -- - -------shy----------shy

4 2 6V1fln~lI1r~fltlfl1~lI1ruruj1l1 ------- ----------shy ---- ------shy----------shy

1 1V1fln~lI1rn1rtJ1V11r~rihuruj(l ---_--------shy -----_---shy--------------------

1 1V1fln~(lrf3tlrfl1~Ufl1~(lruruj(l ---- - - --shy~

10 10 20~middotu1

unP1n1111 flLfI

449 53V1fln~(lr1Y1EJ1fl1~(lruruj1l1 --_------shy ---- - ---- --- -----------

12 9 221V1fln~V11~fltlfl1~(lruruj1l1

1 3 1 1061 49 161V1fln~(lrn1rtJ1V11r~riiluruj(l ~

-- - -- - ----~-2 2V1fln~(lrtJ1V11r~riillJVl1uruj(l

------- ---shy1101 3 2 1 119 236 2 2~UI

1 3 2 1 120 129 256 2 2~middotn fliU

~jli1HIU LLtI~ jli1t11W un ~eJ~ LL~l v

d ~p)-J ~ t1~tfeJ WlpoundJt1LUpoundJW

(jeJ~f11a~jli11jdFl~Wj f1~Ltf~poundJ~)

i eJ~ ~eilWlpoundJnljihUn ri~ La~ )Jllfl nlj LLtI~lWVI LUpoundJW v

------------ ----------- ------------ -------------- ------------ ----------- -------------

------------ ------------ ----------- ------------ ----------- -------------

------------ ------------ ----------- ------------

------------ - - - -- - -- - -- ----------- ------------- ------------ ------------ ------------

------------ ------------ ----------- -----------

------------ ----------- ------------ ----------- ------------ ----------- ------------

------------ ------------ ----------- ------------ -------------- ------------ ----------- ------------- ------------

----------- - ------------ ----------- - ------ - -- -------------- ------------ - - -- - - - - -- ------------- ------------ ------------ -- --- -- -----

------------ ------------ ----------- ----------- -------------- ------------ ------------ --- - - - - ----

------------ ------------ ------------ ----------- -------- - --- ----------- -------------- ------------ - - -- -- - - - - ------------- ------------ ------------ ------------

------------ ------- -- - -- ------------ ---- - - - -- ------------ ----------- -------------- ------------ ----------- ------------- ------------ ------------ -- - - -- - - ---

tlcullau411JJIJ ~-A1L~lmaAmtl VInll[Ja~t111fl1ll [Jatltu-ri [Jar 4 CU CU

~iVU1~unilJiD) l~mHNnmr 1l~ Sumi1~tJ ri~n 4-l~lt) I1tJVJ~fi1U ~ )lV 8 mnJfl~ 2553

1~ulfrClJt1)1

lfrt1) t1)1(iMur~uEJl-J lfrt1)t1)1(l1 lfrt1)t1)1Llnlfrt1) t1)1LVI ~1~1jJl1 -aU~U 1 -aU~U 2

11t)~ 1ll-J

uniin1111flUni

LflfllulaiicmiluLflf1

111EJ 11t)~ 111EJ111EJ 11t)~ 11t)~ 111EJ 11t)~ 1ll-J 111EJ 1ll-J

11 2 _ ____ v_w_ ---------_shy_--------shy---------shy---__-----shy ----------shy

Lflfllulavnl~~~~i~1 1 1 --_ __ _-shy -------shy-_------_ _---------shy -_-------_shy----------shy ------------shyflllnmlf11illfT1hl 1 1

___ v ________ bull ----------- _--------shy -__-----shy-------__-shy -----------_shy ----------- ------------shy- -------shyLflfllulavL1milmr 2 2 4

---------shy - _ - - -- - - -shy~ ~----_----shy ----------shy_---------shy --------_-Lflfllllavi~illlln~~lJLL1IU~Lflfll ulavn1~~~ 2 2

---__------ __-----__-shy-------_ ---------_ _--__----shy -- _----_shy --__------shy----__--shy ----------_ LflfllllaViilllln~~lJLL1IU~L flfllulav1YHhiilllln~~lJ 1 1 2

-__---------shy ------------ -_--------shy-------__-shy ---------_shy -__---------shy

5 7 12

un iin1111fl-ntfll

~UJ

Lflfllllavill~iluLflf1 64 2 ~-------_-shy ------------ ----_ -- -shy--__-----shy

Lflfllllaviillllm~lJLL1IU~L flfllulavn1~~~ 1 1 ----------shy ~----------shy ~

Lflfllllaiii~illlln~~lJLl1lu~Lflfllu lavriililil~ 11 1 12 ~ ~- _ - ------shy ----_ _---shy ------- -_ -shy~ -_- -- -----shy---------_

Lfl fllll11Viilllln~~lJ LL1IU~ Lflfllulam~Wliillllm~lJ 28 28 ~

Lflfllll11viillllm~lJLL1IU~L flfllul11vn~~~m~iillllm~lJ 5 1 6 ~

~-

5349 4~UJ

~ 54 11 65~middotulVl~iIJ

()middotniliH)ULLa()ililY11l~n~f)jLLil

d ~ vJ- oJ

ajff) bullbullbullbulllJlfJY1LUfJlJ

(if)jfl1a()ililliUA~~i lIiLf~m)

if)j criii lJlfJOliihumlj La~2Jitf1OliLLajllJY1LUfJlJ

bull bull

rt1Jn tJ~el~~1L~l n1~~m~n~ L~klel~1l13Jj11~VltJ1~tJ nllJlJ)1~tJel~1mru

lJelelkl~n1~1xmruru1r~~ ~ ~

3Jj11~VltJ1~tJnllJlJ) 1~tJel~1mru 1klV1~tJ~3Jn~Un3Jn ~1j11(lUVJ3Jfi1U iJn1~~m~n 2553

elJ~eJ~n1~~m~1Lnel1kl~ 8 nmJ1rl3J 2553

- 1 - ~VltJ1~1~~~rruyjll

~1~tJVl ~i~U~~1~)

j Y1 pound1 P11gfWiUru-nPI

ll1lJ1~lf1 bVI AiLJi~till1allLJ bVI fll

14 ~rl 2528 2431 48122470223 kl1tJf~V1~ ~1ILm~3J un~bull 2 49122470111 kl11~1)il~1 llLel3JLVl~ 10 V1 rl 2530 236 un~

3 48222470301 kl11~1)Ln~U tJ~~~1- 13 ~rl 2521 274 ~L~~bull 29 nrl 2528 3544 48222470320 ~tJLelm~tJ~ LVl)~Vlfi ~L~~

4 ~rl 2519 3355 48222470321 kl1tJ1kl-ntJ ~~klfikl~1~ ~L~~ 30 firl 2517 2886 48222470325 kl1tJ~3J~n~ ~1l~ ~L~~

7 48222470331 kl1tJ~~V11 )rjfl 23 V1rl 2517 344 ~L~~

8 48222470335 kl11~1)el3J1V1~ LV1t-ntJ 28 L3JtJ 2524 281 ~L~~bull ll1lJ1~lf1bVIAiLJi~tin1a~~ ~i~1

9 149122500101 Ikl1tJn~~1lV1 m)~ bull 1 12 ntJ 2529 282

ll1lJ1~lf1A~naa~fll1ll~i~~ltJ

10 147112610110 Ikl11~1)Ur(l(l1 LV1t~kl 1 22 firl 2524 294

ll1lJ1~lf1bVIAiLJi~ti blfa1ijn~

11 49122750106 kl1tJVl1~n~ u~Vl3J~~ 19 firl 2529 224 Jn~ bull lJ

12 4912275011 0 kl11~1)il~tJ1ll LV1ll~ 25 V1rl 2530 222 un~ lJ

13 49122750114 kl11~1)1l1)kl1 nklLL~~ 11 firl 2530 254 un~ IV QQ q

14 49122750117 kl1tJ)klV1ll~ ~lJL~~ 1 V1rl 2531 262 un~bull ll1lJ1~lf1b VI AiLJi~tiel ~ll1~naa~ bblJLJJbVIAiLJi~tin1a~~ ~ bull

15 49122790109 kl11~1)3JruYl~1 L3J~klVl~ 10 3Jrl 2531 286 16 49122790117 kl11~1)l~tJ1 Lj13JLllel 26 3Jrl 2531 291

20 ntJ 2523 243

ll1lJ1~lfrl bVI AiLJi~ tiel ~ll1~ naa~ bblJLJJ bVI AiLJi~tirielll1Jbull 18 50232800102 kl1tJ~~~n~ ~u~~~ff 13 3Jrl 2516 255 ~L~~

QlV fl Q ClI

19 50232800119 kl1tJelllm~ (l~tJ13J 9 ntJ 2523 306 ~L~~bull

20 50232800128 kl1tJkltJ3J tJrum 25 3Jrl 2515 246 ~L~~middot~

21 50232800130 kl1tJklll(l~ ~m)~ 17 ntJ 2517 235 ~L~~

22 51232800101 kl1tJl~V1~ ~klV1~3J 1 L3JtJ 2524 308 ~L~~bull Q fl IV lIlV

23 51232800106 kl1tJfi1klklVl~ lklVl~(l(l 19 L3JtJ 2512 275 ~L~~

24 51232800108 kl11~1)klV1f~r flm 6 3Jrl 2530 308 ~L~~

bull bull

__

I

~1~lJVi ~-X~U~~1~l

LtI~bbn~IJ~li1 bVI FILIJL~ielllll1Vln~~IJ bb1JIJI bVI FILIJL~irielllf11bull 28 ~poundJ 2528 250 ViLM~25 51232800110 1mJlJru~1-1 M1b~WYlEl-l

5 [l~ 2516 240 ViLM~26 51232800111 W1poundJW1l1 lfilJi

12 ~~ 2518 343 ViLM~51232800113 W1poundJpoundJEl~1l1poundJ YlEl-lm27 0

26 npoundJ 2514 34728 51232800116 W1m~ ~~lI1 ViLM~

29 51232800119 W1poundJElLYlW Cl~m 29 L~poundJ 2519 337 ViLM~bull L ~bbn~IJ~li1 bVI FILIJL~ielllll1V1 n~~3-1 bb1JIJI bVI FILIJL~i1 ~yhelllll1Vln~~IJ

30 50122810105 l1-1~1l~W[]Ylm poundj~~31poundJ 30 ~~ 2527 293 unm

5 ~~ 2529 232 unm31

32 51232810102 W1poundJlIW~ ~YI1~nJ 3 npoundJ 2524 271 ViLM~ d9

33 51232810103 W1poundJ ro1~iW[] M1u~~ 26 it~ 2528 300 ViLM~ OJ

34 51232810104 W1poundJ~~El-lPln~~

~1[l~nJ1~nJ 30 ~poundJ 2516 302 ViLM~bull 26 [l~ 2529 309 ViLM~

If 11

36 51232810106 W1poundJl~~[ln~ ro1~ElpoundJ~l~~nJ 5 fi~ 2514 304 ViLM~d9 bull bull

37 51232810107 W1ml~lJ~1Jl ~11lJln~ 27 ~ro1 2528 300 ViLM~

cY

38 51232810108 W1poundJ1l1[l~ ~W1l1lJ 11 ~poundJ 2522 298 ViLM~

39 51232810110 W1poundJYlEl-l~W ~~ro1-1Ll1ru 9 L~poundJ 2525 279 ViLM~ OJ

40 51232810111 W1poundJfi~poundJYlfi ~ElpoundJlJ1-1 16 ~ro1 2510 303 ViLM~bull 41 51232810112 W1poundJ~~LnpoundJ~m U~1iJ1U[l~-I 26 [l~ 2509 304 ViLM~

OJ bull

42 51232810114 W1poundJWL~M YlEl-l~~ 3 n~ 2528 267 ViLM~bull 43 51232810116 W1poundJ~Wfin~ iJru~LM~~W~1 1 ~ro1 2526 296 ViLM~

44 51232810117 W1poundJ~1lpoundJ ~ro1Wfi~[lW 21 ~ro1 2520 328 ViLM~ QQ S

45 51232810118 W1poundJ~Wl WElmW1~-I 5 ~~ 2525 320 ViLM~

46 51232810119 W1poundJVi~nJ poundJEl~YlEl-l 2 ~poundJ 2520 276 ViLM~bull 47 51232810120 rohEl1n1MbYlnnlbru ~1~~-lLijW 16 npoundJ 2526 279 ViLM~

OJ

48 51232810122 ri1El1n1MbYl~-I-npoundJ m~~-X[l 7 ~~ 2529 273 ViLM~

49 51232810127 W1poundJ~~iJnU lEl~LLU-I 23 ~poundJ 2517 307 ViLM~OJ

50 51232810128 W1poundJ~~~~ ~~~~El~ 25 iJro1 2530 277 ViLM~

51 51232810129 W1poundJM1lfi ~lIu~L~1~ 27 npoundJ 2524 352 ViLM~bullbull d9

~ Q

52 51232810130 W1poundJ~V1~Ylfi 1l~Yll-lro1 20 npoundJ 2523 301 ViLM~

53 51232810131 W1poundJ~1poundJ1l~ LLri~1l 26 ~~ 2515 320 ViLM~

54 51232810133 W1poundJM1lfi ~lIu~L~1~ 21 n~ 2509 279 ViLM~bullbull d9

55 51232810134 W1poundJ~~poundJYlfi bM~ 22 [lro1 2525 320 ViLM~bullbull JJl

56 51232810135 W1poundJ~lM~t1 b~lrWJl1~poundJ 26 iJro1 2521 304 ViLM~

57 51232810137 W1mL~-lfi~~~ ~1YJn 22 nro1 2526 322 58 151232810140 IW1poundJEl~~1l[l iJlLYlM I 15 ~ro1 2531 239 I ~_LM_~_

1

bull bull

bull bull

311

thIJlVlfl bbWWo ov ~1 tpllJVI ~~~th~1[]J llel - W1~~n~ rJW b~elW ihntpl bull ln~mj1bU~tJ

t1Jibbni3J~1l1 bVIfltIlt~iifl ~6l1Vln ii3J bblJIl-l bVI1ltIlt~iit vJW1fl ~6l1Vlnii3J

59 1512328101451 W1tJ~~lI ~JI~1 1 4 ~fl 2520

t1Jibbni3J~1l1 bVI1ltIlt~ iifl ~6l1Vl nii3J bblJIl-l bVI1ltIlt~ iin1ir~n1ifl ~6l1Vlnii3Jbull bull 60 51232900102 W1tJnll~n~ bbnJ~1~fl~ 7 ~fl 2522 370

OJ

61 51232900105 W1tJnelleltpl~bull rJjJJW1b~tJItJtlWl 19 ~tJ 2518 344

62 51232900109 W1tJ~~~ jJJ-W bbiJWbbnJ 29 b~tJ 2523 348

5123290013563 W1tJJh~~ ~~~JI 36210 ~tJ 2509bull 51232900145 W1tJmP1n~ ral1-b~1ral 64 37811 lI fl 2511

5123290015065 W11~1J~iM bllll~ 18 b~tJ 2520 376

~ ~vJ_-J ~Jllel W1tJVIblJtJW

l1111tlll1ll q

d QJ dd Cit

ViJJ1Vtll j~~lJNtlflljHWJJ D ViJt ~J F

Y1 brallj

Y1 brallj

Y1 brallj

Y1 brallj ~brallj

~brallj mrallj

IJruaampllitl~1UJU ~~1 L~ltil n1ifnH1 VI-anampll j]iA-ati fI1ampll j]iIJCU-n j]IV II U lJ

)JI1i)V1t11~tJnlln])l~tJfJ~1mrU1W~1mm11lu LiWl rrllt)~UYJ)Jfi1i1

~

)UVI 8 mnj1fl)J 2553

UnRnH1111F1tln~

~11J1~Jl1 m111JiTLnmmUEllJ

fiuriu 1 fiuriu 2

D1El I rY~ D1El I rY~

m111jJT

T I 1riul1hYC1

1

1llJ I D1El

mCJ11LVI

I rY~ I 1llJ

I

I l11El

m111Ltln

I rY~ 1 1llJ

011WlNllJl71lJ1flJ

ih~f11alJf11a9l 3 ~--------------Imiddot------------I------------+-----------+------------1------------1--

4 ----------1

nl1i9l011011UlJ

~nl

unRnH1111 FlTl LfIW

f------------J---------j----------I----------I------------j 4

-------------1-----------+ 6

+------------1------------1----------1-------1

011WlNllJl71lJ1flJ

iiLl1f1F11al11

ih~f11alJf11al11

il1lil1poundJ1

~nJ

1-- -- -----shy --1-- ---shy ---shy -1--------------1 ------------f -------shy ----I --- -------shy -1- -shy -- -----1------- ----+---- -------1

f ----- --- -- --1- --shy --shy ----- j shy -- shy - -- shy - - - -1- ---shy -------1- ---------shy -j-shy - - - - - - - - -- shy - - - - - ---shy

~------------j-------------f------------j------------j------------I

5

4

3

12

2

5

9

7

6

8

22

f-----------+-------- shy ---shy --shy -- -- -----shy --shy

~J3Jf~i1J 16 11 28

(i]1TJ5eJ1J LLi1 (i]11ilY11U fi IiieJl LLiIl

~ iVC- ~ i1l1leJ Ult1Y1L1JtIU

(1eJlAl5(i]11ill1UA1Vl1 A1L1I~t1l)

1eJl ~alUlt1n11ihumll L513Jl111 n11LLi1l1UY1LDtIU

Ut1~ntJ~tl~~il~IOlm~~mn~l~ltl~llid-lv1i~Vlm~millnJdCltJmNnmr 1Itltlld-l~m~lxmruruiUIil~

q ~ ~

d-lv1i~Vlm~tJnllnJdCltJ1lClm~ru1lVi~iJ~d-ln~u5wl ~Jv1rrilLJVld-lfii~ tlm~~mn 2553 GAQ ~ clIQI~

tl~d-lI1l~Clm~f1m~ild-lmlVl8 mnJiAd-l 2553

- 1 - ~ClUf1i~Iil~Uru~1il

~irlliJVl ~r~u~~ilild

MinJPfl~Pl7iJru-nPlLnEJ7~UEJ3Jf1Uvl1J 2

iii1lJ111I1mi~(ijJU11ll-J1lUbull 1 I49223070122 I litJllim Vl1lJ1l~ I 15 ~A 2526 342

M~ 7lPfl~Pl7yru-nPl

iii1lJ111l1mi~[i1JU11ll-J1lUbull unamp19 VitJ 2529 28149123070112 liJ~id~i~dtJ jJnllU~~1

q ~

10 ~A 2528 301 Vilf1~2 17 nVi 2520 27949223070105 litJ1llMru iJI~~ Vi lf1~3

q

5 IilA 2517 2914 49223070115 litJd-l~v1mrll m~i Vi lf1~ cl 49223070118 liJ~idf1f1fi~ ldClM 6 d-lA 2528 298 Vilf1~5

Q tr I 91

49223070119 litJ~dVltJ 1ltJiJIJ]iJ 10 ntJ 2530 250 Vi lf1~6 q lJ

16 VitJ 2530 319 Vi If~

diii1lJ111l1UL~~~1iii~i

8 49223150105 ~jJtlnllirutJVlfi VlnlOl 18 nVi 2505 330 Vilf1~ ~ q

49223150111 2 ~A 2495 2999 Vi lP1~

10 49223150125 liJ~id]rru~lIi iJrutJ 26 VitJ 2526 323 VilP1~ ~ q ~

7 ~A 2525 265 Vi lf1~

12 49223150132 litJtl1llliamp 1lilVIl 4 ntJ 2530 302 Vi lf1~

5022315012813 liJ~id~llJill~ru llmfind-l 28 ViA 2523 279 Vi lP1~

iii1lJ111l1~~U~~~1iiiU~1iii~ 14 49023330105 liJ~idrl~lli lIittl unamp1 ~A 2525 237

15 49123330111 litJ[9]1lClill IIN~d~~l 25 [9lA 2531 226 unamp lt

49123330124 litJlli All~ l1l~liA16 26 fiA 2530 221 unamplJ

Qet trQQ I

49123330134 litJ~VlfiViJ~ MlVltJd-liJ17 25 1d-ltJ 2530 243 unamplJ

18 25 ntJ 2518 218 Vi lP1~

19 48723330301 25 VitJ 2520 259 Vi lP1~

49723330101 litJn1ll tAdv1nCl20 30 VitJ 2521 277 Vi lf1~ q

21 49723330114 ~iJ ltlnurilViJ ~iVid-lil 7 VitJ 2522 279 ViIP1~

22 49723330115 liJ~idUiilf1n i~tVii 26 1d-ltJ 2520 300 Vi lP1~

4972333013423 3 [9]A 2503 346 Vi bP11t

24 49723330138 liJ1lIlllMi Il~J~9 13 ntJ 2508 347 Vi 1P1~ q lJ

bull ltV -=I d ~l(]jJVI ~i~iJ~91~d 1IEl - lJl~~n~

q

ellll11lilr~Ui~ raflellJ raflel Wi 25 149723330140 I lJl1~ld~m~~ bJ1~nJ

IV ~llll~lilnli~()nlinliU~

26 149123380116 I lJlt1~~itl b~1I~

ellll l~lil~ Wi~V1 m

27 492235301041 lJl1~ld~Elnl~ t1~(]1

~lJ b)EllJ thn (]

27 Vt fl 2507 I

16 b~tI 2531 I

18 ~tI 2531 I

(~1l~Pll~j]~lll~tJmVi~ Pl1Lll~tJmiddot)

~1l~ ~~lWJtJ n1~~lin~~ L~1~1ll1 mnL~~~lWYl~LfjtJW

nnw1m Q

f1 bblJlJ t

-=I

bU~t1

296

214

327

lhIJWl

rn~mn

~ bPlM

iJn~

~ bPlM

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 3: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

~1U1U bti iltl

~1U1U QJc iltl

~1U1U ltilbl2J iltl

~1U1U ltil iltl

~1U1U QJ iltl

~ f~~ nU ihrluf) ri~ Iff~ ~ 1 lflf)li IIft~~lUtl~1Ut1U i ~1lU uhlU lIlUUfl~uiUf)li

c c 9J d Jt QI CVoll Ci f1Ul~mi~f)li1lflf)1i~~mUllI1ft11HUff~mimU~I~~iUf)li~4~flNftmirrf)fll~1f)

fffll~m1tltll-crtl 1Util~U~~ iu

(r~i1t1rrlffflil~1i6 ~i ff1iiUll ilf~fff)lU~) Nfl i1 ~ i 1t1~1U f)liU i ~lf~

wbull aJU~1Hl1~ lJtnlYlln~fJjllffi)ltUJa~1flHU uWj~1JjlJjlpJillJft ffff1 G)cYG lmcicirn lU cY flifltjlf1lJ Q)cici d ~QloQ

L~eh1 IJ~~4lJl1~filfl1jflflEn

~l1J~~hunrimY~1Jl1flfili II ~ 1TW Y1~liJ tJW M~i 111 ffeJlJ ~ n li 1~ trwIJ eJ 1Unffn1l1fllflll n~ Unffn1l1fllfiVilffll

1l~JWef1~ffn1l1 ~1~ VUfIjIJ~11Jl1nnff9lm~iJflWff1JJ~~~hl~llfiliffn1l1 i ~jIJIl~tutul~~ 1l~Il~tutu11Y1 ~~hlh U q UU uu ~ ~

filiffn1l1 Ili~~lilnnffn1l1 ~ampampQ) lUfi t mn~lfl1J ~ampampQ) i11J tilffU~1U1U ~ampt ilV llvmilUj~jIJ

j~jIJIl~tytyl9l~ mmy9ljlY1Vlfflff9ljJWef19l ~1U1U bamp jlV

j~jIJIl~tytyl~~ l1nmy~jffIlfflff~jJWef1~ ~1U1U

j~jIJIl~tytyl9l~ mln~9ljfiljIJ~l11j~jnllJWef1~ ~1U1U

j~jIJIl~ty11l1~~ l1nn~~jiIlj~fflffUfflff9ljJweYi9l ~1U1U Gl jlV

j~jIJIl~tyty11Y1 l1nn~~jIJ~l11i~inll1Jl11JWef19l ~1U1U

tj ~eJ 1J tlU i1 ~

riTUnri 11 ff~ 1Jl1flnml ~ nu Y1~ 111 VU MilU IJ ~hl U III IJIJ9l eJlJiIJ filj ~Vi1J~IJ Y1 f1111JlY1 VlUtjU IiIJ eJ I

910 d g OJ OJ oQg 0

~fflljl1nnffn1l1j~flIJlJWIl9lffn1l1 111U1U ~ jlV

(jeJIfflff9ljll1n 6ff~tjj ff~I1f~VI)

Vo 0 QJ t oQ = II

i eJ I ~ eJ lU1vn lj fflU nff 11ffj 1J l1fln lj II ~ 11U Y1 ~ 1IJ VU

------------ --------- -- ----------- --- -- ------- ----------- ------------

----------- - ------------ ----------- ------------ --------- -- -------------- ------------ ------------- ------------

------------ ----------- - ------------ ------------ ------------ ------------- ------------ --------- -- ------------

------------ ------------ ----------- ------------ ----------- -------------- ------------ ----------- ------ ------- ------------ ------------ --------- ---

----- --- ---- ------------ ------------ ----------- ------------ -------------- ------------ ----------- ------------- ------------

------------ ------------ ------------ ----------- ------------ -- - - - -- --- -------------- - --- ----- --- ----------- ------------- ------------ ----------- ---- --------

------------ ------------ ------- ----- ----------- ----------- -------------- --------- - -- ----------- ------------- ------------ ------- -- --- ------------

------------ ------------ ------------ ----------- ----------- -------------- ------------ ----------- ------------- ------------ -------- ---- -------------

~ 1 9 a ~j I 1JtlJ1JlllJIiiI1UJUeJlI1 LliiIn1lInlt1V1l1elilU3J jJn1 LVIlJtlJtlJ11J jJ Ql IIU Clol Clol

-IlJVltJ1 ~mllln]ll~tJfl ~~ mnI1U~~1J ~-I~l1U ti-Irl q~ W)l1luVJ-I1ll i1

lWVl 8 nmJlPl-l 2553

r~tJillt1Jt1J1

illt1J t1J1lliMm~uEJlJ illqjqj1tY1 illqjqj1LBnillt1J t1J111iT ~

VI~m~[I~ fiu~tJ 1 fiu~tJ 2 rllJlI1EJ lI1EJ lI1EJlI1EJ lI1EJ rllJ rllJV1~-l V1~-l V1~-lV1~-l V1~-l

unPln1ll1fl1Jn~

V1fln~(lr1Y1EJ1fl1~(lruruj(l 5 7 12 --_------shy - ---------shy----------shy--- -------shy -- -------_shy - -- - -------shy----------shy

4 2 6V1fln~lI1r~fltlfl1~lI1ruruj1l1 ------- ----------shy ---- ------shy----------shy

1 1V1fln~lI1rn1rtJ1V11r~rihuruj(l ---_--------shy -----_---shy--------------------

1 1V1fln~(lrf3tlrfl1~Ufl1~(lruruj(l ---- - - --shy~

10 10 20~middotu1

unP1n1111 flLfI

449 53V1fln~(lr1Y1EJ1fl1~(lruruj1l1 --_------shy ---- - ---- --- -----------

12 9 221V1fln~V11~fltlfl1~(lruruj1l1

1 3 1 1061 49 161V1fln~(lrn1rtJ1V11r~riiluruj(l ~

-- - -- - ----~-2 2V1fln~(lrtJ1V11r~riillJVl1uruj(l

------- ---shy1101 3 2 1 119 236 2 2~UI

1 3 2 1 120 129 256 2 2~middotn fliU

~jli1HIU LLtI~ jli1t11W un ~eJ~ LL~l v

d ~p)-J ~ t1~tfeJ WlpoundJt1LUpoundJW

(jeJ~f11a~jli11jdFl~Wj f1~Ltf~poundJ~)

i eJ~ ~eilWlpoundJnljihUn ri~ La~ )Jllfl nlj LLtI~lWVI LUpoundJW v

------------ ----------- ------------ -------------- ------------ ----------- -------------

------------ ------------ ----------- ------------ ----------- -------------

------------ ------------ ----------- ------------

------------ - - - -- - -- - -- ----------- ------------- ------------ ------------ ------------

------------ ------------ ----------- -----------

------------ ----------- ------------ ----------- ------------ ----------- ------------

------------ ------------ ----------- ------------ -------------- ------------ ----------- ------------- ------------

----------- - ------------ ----------- - ------ - -- -------------- ------------ - - -- - - - - -- ------------- ------------ ------------ -- --- -- -----

------------ ------------ ----------- ----------- -------------- ------------ ------------ --- - - - - ----

------------ ------------ ------------ ----------- -------- - --- ----------- -------------- ------------ - - -- -- - - - - ------------- ------------ ------------ ------------

------------ ------- -- - -- ------------ ---- - - - -- ------------ ----------- -------------- ------------ ----------- ------------- ------------ ------------ -- - - -- - - ---

tlcullau411JJIJ ~-A1L~lmaAmtl VInll[Ja~t111fl1ll [Jatltu-ri [Jar 4 CU CU

~iVU1~unilJiD) l~mHNnmr 1l~ Sumi1~tJ ri~n 4-l~lt) I1tJVJ~fi1U ~ )lV 8 mnJfl~ 2553

1~ulfrClJt1)1

lfrt1) t1)1(iMur~uEJl-J lfrt1)t1)1(l1 lfrt1)t1)1Llnlfrt1) t1)1LVI ~1~1jJl1 -aU~U 1 -aU~U 2

11t)~ 1ll-J

uniin1111flUni

LflfllulaiicmiluLflf1

111EJ 11t)~ 111EJ111EJ 11t)~ 11t)~ 111EJ 11t)~ 1ll-J 111EJ 1ll-J

11 2 _ ____ v_w_ ---------_shy_--------shy---------shy---__-----shy ----------shy

Lflfllulavnl~~~~i~1 1 1 --_ __ _-shy -------shy-_------_ _---------shy -_-------_shy----------shy ------------shyflllnmlf11illfT1hl 1 1

___ v ________ bull ----------- _--------shy -__-----shy-------__-shy -----------_shy ----------- ------------shy- -------shyLflfllulavL1milmr 2 2 4

---------shy - _ - - -- - - -shy~ ~----_----shy ----------shy_---------shy --------_-Lflfllllavi~illlln~~lJLL1IU~Lflfll ulavn1~~~ 2 2

---__------ __-----__-shy-------_ ---------_ _--__----shy -- _----_shy --__------shy----__--shy ----------_ LflfllllaViilllln~~lJLL1IU~L flfllulav1YHhiilllln~~lJ 1 1 2

-__---------shy ------------ -_--------shy-------__-shy ---------_shy -__---------shy

5 7 12

un iin1111fl-ntfll

~UJ

Lflfllllavill~iluLflf1 64 2 ~-------_-shy ------------ ----_ -- -shy--__-----shy

Lflfllllaviillllm~lJLL1IU~L flfllulavn1~~~ 1 1 ----------shy ~----------shy ~

Lflfllllaiii~illlln~~lJLl1lu~Lflfllu lavriililil~ 11 1 12 ~ ~- _ - ------shy ----_ _---shy ------- -_ -shy~ -_- -- -----shy---------_

Lfl fllll11Viilllln~~lJ LL1IU~ Lflfllulam~Wliillllm~lJ 28 28 ~

Lflfllll11viillllm~lJLL1IU~L flfllul11vn~~~m~iillllm~lJ 5 1 6 ~

~-

5349 4~UJ

~ 54 11 65~middotulVl~iIJ

()middotniliH)ULLa()ililY11l~n~f)jLLil

d ~ vJ- oJ

ajff) bullbullbullbulllJlfJY1LUfJlJ

(if)jfl1a()ililliUA~~i lIiLf~m)

if)j criii lJlfJOliihumlj La~2Jitf1OliLLajllJY1LUfJlJ

bull bull

rt1Jn tJ~el~~1L~l n1~~m~n~ L~klel~1l13Jj11~VltJ1~tJ nllJlJ)1~tJel~1mru

lJelelkl~n1~1xmruru1r~~ ~ ~

3Jj11~VltJ1~tJnllJlJ) 1~tJel~1mru 1klV1~tJ~3Jn~Un3Jn ~1j11(lUVJ3Jfi1U iJn1~~m~n 2553

elJ~eJ~n1~~m~1Lnel1kl~ 8 nmJ1rl3J 2553

- 1 - ~VltJ1~1~~~rruyjll

~1~tJVl ~i~U~~1~)

j Y1 pound1 P11gfWiUru-nPI

ll1lJ1~lf1 bVI AiLJi~till1allLJ bVI fll

14 ~rl 2528 2431 48122470223 kl1tJf~V1~ ~1ILm~3J un~bull 2 49122470111 kl11~1)il~1 llLel3JLVl~ 10 V1 rl 2530 236 un~

3 48222470301 kl11~1)Ln~U tJ~~~1- 13 ~rl 2521 274 ~L~~bull 29 nrl 2528 3544 48222470320 ~tJLelm~tJ~ LVl)~Vlfi ~L~~

4 ~rl 2519 3355 48222470321 kl1tJ1kl-ntJ ~~klfikl~1~ ~L~~ 30 firl 2517 2886 48222470325 kl1tJ~3J~n~ ~1l~ ~L~~

7 48222470331 kl1tJ~~V11 )rjfl 23 V1rl 2517 344 ~L~~

8 48222470335 kl11~1)el3J1V1~ LV1t-ntJ 28 L3JtJ 2524 281 ~L~~bull ll1lJ1~lf1bVIAiLJi~tin1a~~ ~i~1

9 149122500101 Ikl1tJn~~1lV1 m)~ bull 1 12 ntJ 2529 282

ll1lJ1~lf1A~naa~fll1ll~i~~ltJ

10 147112610110 Ikl11~1)Ur(l(l1 LV1t~kl 1 22 firl 2524 294

ll1lJ1~lf1bVIAiLJi~ti blfa1ijn~

11 49122750106 kl1tJVl1~n~ u~Vl3J~~ 19 firl 2529 224 Jn~ bull lJ

12 4912275011 0 kl11~1)il~tJ1ll LV1ll~ 25 V1rl 2530 222 un~ lJ

13 49122750114 kl11~1)1l1)kl1 nklLL~~ 11 firl 2530 254 un~ IV QQ q

14 49122750117 kl1tJ)klV1ll~ ~lJL~~ 1 V1rl 2531 262 un~bull ll1lJ1~lf1b VI AiLJi~tiel ~ll1~naa~ bblJLJJbVIAiLJi~tin1a~~ ~ bull

15 49122790109 kl11~1)3JruYl~1 L3J~klVl~ 10 3Jrl 2531 286 16 49122790117 kl11~1)l~tJ1 Lj13JLllel 26 3Jrl 2531 291

20 ntJ 2523 243

ll1lJ1~lfrl bVI AiLJi~ tiel ~ll1~ naa~ bblJLJJ bVI AiLJi~tirielll1Jbull 18 50232800102 kl1tJ~~~n~ ~u~~~ff 13 3Jrl 2516 255 ~L~~

QlV fl Q ClI

19 50232800119 kl1tJelllm~ (l~tJ13J 9 ntJ 2523 306 ~L~~bull

20 50232800128 kl1tJkltJ3J tJrum 25 3Jrl 2515 246 ~L~~middot~

21 50232800130 kl1tJklll(l~ ~m)~ 17 ntJ 2517 235 ~L~~

22 51232800101 kl1tJl~V1~ ~klV1~3J 1 L3JtJ 2524 308 ~L~~bull Q fl IV lIlV

23 51232800106 kl1tJfi1klklVl~ lklVl~(l(l 19 L3JtJ 2512 275 ~L~~

24 51232800108 kl11~1)klV1f~r flm 6 3Jrl 2530 308 ~L~~

bull bull

__

I

~1~lJVi ~-X~U~~1~l

LtI~bbn~IJ~li1 bVI FILIJL~ielllll1Vln~~IJ bb1JIJI bVI FILIJL~irielllf11bull 28 ~poundJ 2528 250 ViLM~25 51232800110 1mJlJru~1-1 M1b~WYlEl-l

5 [l~ 2516 240 ViLM~26 51232800111 W1poundJW1l1 lfilJi

12 ~~ 2518 343 ViLM~51232800113 W1poundJpoundJEl~1l1poundJ YlEl-lm27 0

26 npoundJ 2514 34728 51232800116 W1m~ ~~lI1 ViLM~

29 51232800119 W1poundJElLYlW Cl~m 29 L~poundJ 2519 337 ViLM~bull L ~bbn~IJ~li1 bVI FILIJL~ielllll1V1 n~~3-1 bb1JIJI bVI FILIJL~i1 ~yhelllll1Vln~~IJ

30 50122810105 l1-1~1l~W[]Ylm poundj~~31poundJ 30 ~~ 2527 293 unm

5 ~~ 2529 232 unm31

32 51232810102 W1poundJlIW~ ~YI1~nJ 3 npoundJ 2524 271 ViLM~ d9

33 51232810103 W1poundJ ro1~iW[] M1u~~ 26 it~ 2528 300 ViLM~ OJ

34 51232810104 W1poundJ~~El-lPln~~

~1[l~nJ1~nJ 30 ~poundJ 2516 302 ViLM~bull 26 [l~ 2529 309 ViLM~

If 11

36 51232810106 W1poundJl~~[ln~ ro1~ElpoundJ~l~~nJ 5 fi~ 2514 304 ViLM~d9 bull bull

37 51232810107 W1ml~lJ~1Jl ~11lJln~ 27 ~ro1 2528 300 ViLM~

cY

38 51232810108 W1poundJ1l1[l~ ~W1l1lJ 11 ~poundJ 2522 298 ViLM~

39 51232810110 W1poundJYlEl-l~W ~~ro1-1Ll1ru 9 L~poundJ 2525 279 ViLM~ OJ

40 51232810111 W1poundJfi~poundJYlfi ~ElpoundJlJ1-1 16 ~ro1 2510 303 ViLM~bull 41 51232810112 W1poundJ~~LnpoundJ~m U~1iJ1U[l~-I 26 [l~ 2509 304 ViLM~

OJ bull

42 51232810114 W1poundJWL~M YlEl-l~~ 3 n~ 2528 267 ViLM~bull 43 51232810116 W1poundJ~Wfin~ iJru~LM~~W~1 1 ~ro1 2526 296 ViLM~

44 51232810117 W1poundJ~1lpoundJ ~ro1Wfi~[lW 21 ~ro1 2520 328 ViLM~ QQ S

45 51232810118 W1poundJ~Wl WElmW1~-I 5 ~~ 2525 320 ViLM~

46 51232810119 W1poundJVi~nJ poundJEl~YlEl-l 2 ~poundJ 2520 276 ViLM~bull 47 51232810120 rohEl1n1MbYlnnlbru ~1~~-lLijW 16 npoundJ 2526 279 ViLM~

OJ

48 51232810122 ri1El1n1MbYl~-I-npoundJ m~~-X[l 7 ~~ 2529 273 ViLM~

49 51232810127 W1poundJ~~iJnU lEl~LLU-I 23 ~poundJ 2517 307 ViLM~OJ

50 51232810128 W1poundJ~~~~ ~~~~El~ 25 iJro1 2530 277 ViLM~

51 51232810129 W1poundJM1lfi ~lIu~L~1~ 27 npoundJ 2524 352 ViLM~bullbull d9

~ Q

52 51232810130 W1poundJ~V1~Ylfi 1l~Yll-lro1 20 npoundJ 2523 301 ViLM~

53 51232810131 W1poundJ~1poundJ1l~ LLri~1l 26 ~~ 2515 320 ViLM~

54 51232810133 W1poundJM1lfi ~lIu~L~1~ 21 n~ 2509 279 ViLM~bullbull d9

55 51232810134 W1poundJ~~poundJYlfi bM~ 22 [lro1 2525 320 ViLM~bullbull JJl

56 51232810135 W1poundJ~lM~t1 b~lrWJl1~poundJ 26 iJro1 2521 304 ViLM~

57 51232810137 W1mL~-lfi~~~ ~1YJn 22 nro1 2526 322 58 151232810140 IW1poundJEl~~1l[l iJlLYlM I 15 ~ro1 2531 239 I ~_LM_~_

1

bull bull

bull bull

311

thIJlVlfl bbWWo ov ~1 tpllJVI ~~~th~1[]J llel - W1~~n~ rJW b~elW ihntpl bull ln~mj1bU~tJ

t1Jibbni3J~1l1 bVIfltIlt~iifl ~6l1Vln ii3J bblJIl-l bVI1ltIlt~iit vJW1fl ~6l1Vlnii3J

59 1512328101451 W1tJ~~lI ~JI~1 1 4 ~fl 2520

t1Jibbni3J~1l1 bVI1ltIlt~ iifl ~6l1Vl nii3J bblJIl-l bVI1ltIlt~ iin1ir~n1ifl ~6l1Vlnii3Jbull bull 60 51232900102 W1tJnll~n~ bbnJ~1~fl~ 7 ~fl 2522 370

OJ

61 51232900105 W1tJnelleltpl~bull rJjJJW1b~tJItJtlWl 19 ~tJ 2518 344

62 51232900109 W1tJ~~~ jJJ-W bbiJWbbnJ 29 b~tJ 2523 348

5123290013563 W1tJJh~~ ~~~JI 36210 ~tJ 2509bull 51232900145 W1tJmP1n~ ral1-b~1ral 64 37811 lI fl 2511

5123290015065 W11~1J~iM bllll~ 18 b~tJ 2520 376

~ ~vJ_-J ~Jllel W1tJVIblJtJW

l1111tlll1ll q

d QJ dd Cit

ViJJ1Vtll j~~lJNtlflljHWJJ D ViJt ~J F

Y1 brallj

Y1 brallj

Y1 brallj

Y1 brallj ~brallj

~brallj mrallj

IJruaampllitl~1UJU ~~1 L~ltil n1ifnH1 VI-anampll j]iA-ati fI1ampll j]iIJCU-n j]IV II U lJ

)JI1i)V1t11~tJnlln])l~tJfJ~1mrU1W~1mm11lu LiWl rrllt)~UYJ)Jfi1i1

~

)UVI 8 mnj1fl)J 2553

UnRnH1111F1tln~

~11J1~Jl1 m111JiTLnmmUEllJ

fiuriu 1 fiuriu 2

D1El I rY~ D1El I rY~

m111jJT

T I 1riul1hYC1

1

1llJ I D1El

mCJ11LVI

I rY~ I 1llJ

I

I l11El

m111Ltln

I rY~ 1 1llJ

011WlNllJl71lJ1flJ

ih~f11alJf11a9l 3 ~--------------Imiddot------------I------------+-----------+------------1------------1--

4 ----------1

nl1i9l011011UlJ

~nl

unRnH1111 FlTl LfIW

f------------J---------j----------I----------I------------j 4

-------------1-----------+ 6

+------------1------------1----------1-------1

011WlNllJl71lJ1flJ

iiLl1f1F11al11

ih~f11alJf11al11

il1lil1poundJ1

~nJ

1-- -- -----shy --1-- ---shy ---shy -1--------------1 ------------f -------shy ----I --- -------shy -1- -shy -- -----1------- ----+---- -------1

f ----- --- -- --1- --shy --shy ----- j shy -- shy - -- shy - - - -1- ---shy -------1- ---------shy -j-shy - - - - - - - - -- shy - - - - - ---shy

~------------j-------------f------------j------------j------------I

5

4

3

12

2

5

9

7

6

8

22

f-----------+-------- shy ---shy --shy -- -- -----shy --shy

~J3Jf~i1J 16 11 28

(i]1TJ5eJ1J LLi1 (i]11ilY11U fi IiieJl LLiIl

~ iVC- ~ i1l1leJ Ult1Y1L1JtIU

(1eJlAl5(i]11ill1UA1Vl1 A1L1I~t1l)

1eJl ~alUlt1n11ihumll L513Jl111 n11LLi1l1UY1LDtIU

Ut1~ntJ~tl~~il~IOlm~~mn~l~ltl~llid-lv1i~Vlm~millnJdCltJmNnmr 1Itltlld-l~m~lxmruruiUIil~

q ~ ~

d-lv1i~Vlm~tJnllnJdCltJ1lClm~ru1lVi~iJ~d-ln~u5wl ~Jv1rrilLJVld-lfii~ tlm~~mn 2553 GAQ ~ clIQI~

tl~d-lI1l~Clm~f1m~ild-lmlVl8 mnJiAd-l 2553

- 1 - ~ClUf1i~Iil~Uru~1il

~irlliJVl ~r~u~~ilild

MinJPfl~Pl7iJru-nPlLnEJ7~UEJ3Jf1Uvl1J 2

iii1lJ111I1mi~(ijJU11ll-J1lUbull 1 I49223070122 I litJllim Vl1lJ1l~ I 15 ~A 2526 342

M~ 7lPfl~Pl7yru-nPl

iii1lJ111l1mi~[i1JU11ll-J1lUbull unamp19 VitJ 2529 28149123070112 liJ~id~i~dtJ jJnllU~~1

q ~

10 ~A 2528 301 Vilf1~2 17 nVi 2520 27949223070105 litJ1llMru iJI~~ Vi lf1~3

q

5 IilA 2517 2914 49223070115 litJd-l~v1mrll m~i Vi lf1~ cl 49223070118 liJ~idf1f1fi~ ldClM 6 d-lA 2528 298 Vilf1~5

Q tr I 91

49223070119 litJ~dVltJ 1ltJiJIJ]iJ 10 ntJ 2530 250 Vi lf1~6 q lJ

16 VitJ 2530 319 Vi If~

diii1lJ111l1UL~~~1iii~i

8 49223150105 ~jJtlnllirutJVlfi VlnlOl 18 nVi 2505 330 Vilf1~ ~ q

49223150111 2 ~A 2495 2999 Vi lP1~

10 49223150125 liJ~id]rru~lIi iJrutJ 26 VitJ 2526 323 VilP1~ ~ q ~

7 ~A 2525 265 Vi lf1~

12 49223150132 litJtl1llliamp 1lilVIl 4 ntJ 2530 302 Vi lf1~

5022315012813 liJ~id~llJill~ru llmfind-l 28 ViA 2523 279 Vi lP1~

iii1lJ111l1~~U~~~1iiiU~1iii~ 14 49023330105 liJ~idrl~lli lIittl unamp1 ~A 2525 237

15 49123330111 litJ[9]1lClill IIN~d~~l 25 [9lA 2531 226 unamp lt

49123330124 litJlli All~ l1l~liA16 26 fiA 2530 221 unamplJ

Qet trQQ I

49123330134 litJ~VlfiViJ~ MlVltJd-liJ17 25 1d-ltJ 2530 243 unamplJ

18 25 ntJ 2518 218 Vi lP1~

19 48723330301 25 VitJ 2520 259 Vi lP1~

49723330101 litJn1ll tAdv1nCl20 30 VitJ 2521 277 Vi lf1~ q

21 49723330114 ~iJ ltlnurilViJ ~iVid-lil 7 VitJ 2522 279 ViIP1~

22 49723330115 liJ~idUiilf1n i~tVii 26 1d-ltJ 2520 300 Vi lP1~

4972333013423 3 [9]A 2503 346 Vi bP11t

24 49723330138 liJ1lIlllMi Il~J~9 13 ntJ 2508 347 Vi 1P1~ q lJ

bull ltV -=I d ~l(]jJVI ~i~iJ~91~d 1IEl - lJl~~n~

q

ellll11lilr~Ui~ raflellJ raflel Wi 25 149723330140 I lJl1~ld~m~~ bJ1~nJ

IV ~llll~lilnli~()nlinliU~

26 149123380116 I lJlt1~~itl b~1I~

ellll l~lil~ Wi~V1 m

27 492235301041 lJl1~ld~Elnl~ t1~(]1

~lJ b)EllJ thn (]

27 Vt fl 2507 I

16 b~tI 2531 I

18 ~tI 2531 I

(~1l~Pll~j]~lll~tJmVi~ Pl1Lll~tJmiddot)

~1l~ ~~lWJtJ n1~~lin~~ L~1~1ll1 mnL~~~lWYl~LfjtJW

nnw1m Q

f1 bblJlJ t

-=I

bU~t1

296

214

327

lhIJWl

rn~mn

~ bPlM

iJn~

~ bPlM

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 4: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

wbull aJU~1Hl1~ lJtnlYlln~fJjllffi)ltUJa~1flHU uWj~1JjlJjlpJillJft ffff1 G)cYG lmcicirn lU cY flifltjlf1lJ Q)cici d ~QloQ

L~eh1 IJ~~4lJl1~filfl1jflflEn

~l1J~~hunrimY~1Jl1flfili II ~ 1TW Y1~liJ tJW M~i 111 ffeJlJ ~ n li 1~ trwIJ eJ 1Unffn1l1fllflll n~ Unffn1l1fllfiVilffll

1l~JWef1~ffn1l1 ~1~ VUfIjIJ~11Jl1nnff9lm~iJflWff1JJ~~~hl~llfiliffn1l1 i ~jIJIl~tutul~~ 1l~Il~tutu11Y1 ~~hlh U q UU uu ~ ~

filiffn1l1 Ili~~lilnnffn1l1 ~ampampQ) lUfi t mn~lfl1J ~ampampQ) i11J tilffU~1U1U ~ampt ilV llvmilUj~jIJ

j~jIJIl~tytyl9l~ mmy9ljlY1Vlfflff9ljJWef19l ~1U1U bamp jlV

j~jIJIl~tytyl~~ l1nmy~jffIlfflff~jJWef1~ ~1U1U

j~jIJIl~tytyl9l~ mln~9ljfiljIJ~l11j~jnllJWef1~ ~1U1U

j~jIJIl~ty11l1~~ l1nn~~jiIlj~fflffUfflff9ljJweYi9l ~1U1U Gl jlV

j~jIJIl~tyty11Y1 l1nn~~jIJ~l11i~inll1Jl11JWef19l ~1U1U

tj ~eJ 1J tlU i1 ~

riTUnri 11 ff~ 1Jl1flnml ~ nu Y1~ 111 VU MilU IJ ~hl U III IJIJ9l eJlJiIJ filj ~Vi1J~IJ Y1 f1111JlY1 VlUtjU IiIJ eJ I

910 d g OJ OJ oQg 0

~fflljl1nnffn1l1j~flIJlJWIl9lffn1l1 111U1U ~ jlV

(jeJIfflff9ljll1n 6ff~tjj ff~I1f~VI)

Vo 0 QJ t oQ = II

i eJ I ~ eJ lU1vn lj fflU nff 11ffj 1J l1fln lj II ~ 11U Y1 ~ 1IJ VU

------------ --------- -- ----------- --- -- ------- ----------- ------------

----------- - ------------ ----------- ------------ --------- -- -------------- ------------ ------------- ------------

------------ ----------- - ------------ ------------ ------------ ------------- ------------ --------- -- ------------

------------ ------------ ----------- ------------ ----------- -------------- ------------ ----------- ------ ------- ------------ ------------ --------- ---

----- --- ---- ------------ ------------ ----------- ------------ -------------- ------------ ----------- ------------- ------------

------------ ------------ ------------ ----------- ------------ -- - - - -- --- -------------- - --- ----- --- ----------- ------------- ------------ ----------- ---- --------

------------ ------------ ------- ----- ----------- ----------- -------------- --------- - -- ----------- ------------- ------------ ------- -- --- ------------

------------ ------------ ------------ ----------- ----------- -------------- ------------ ----------- ------------- ------------ -------- ---- -------------

~ 1 9 a ~j I 1JtlJ1JlllJIiiI1UJUeJlI1 LliiIn1lInlt1V1l1elilU3J jJn1 LVIlJtlJtlJ11J jJ Ql IIU Clol Clol

-IlJVltJ1 ~mllln]ll~tJfl ~~ mnI1U~~1J ~-I~l1U ti-Irl q~ W)l1luVJ-I1ll i1

lWVl 8 nmJlPl-l 2553

r~tJillt1Jt1J1

illt1J t1J1lliMm~uEJlJ illqjqj1tY1 illqjqj1LBnillt1J t1J111iT ~

VI~m~[I~ fiu~tJ 1 fiu~tJ 2 rllJlI1EJ lI1EJ lI1EJlI1EJ lI1EJ rllJ rllJV1~-l V1~-l V1~-lV1~-l V1~-l

unPln1ll1fl1Jn~

V1fln~(lr1Y1EJ1fl1~(lruruj(l 5 7 12 --_------shy - ---------shy----------shy--- -------shy -- -------_shy - -- - -------shy----------shy

4 2 6V1fln~lI1r~fltlfl1~lI1ruruj1l1 ------- ----------shy ---- ------shy----------shy

1 1V1fln~lI1rn1rtJ1V11r~rihuruj(l ---_--------shy -----_---shy--------------------

1 1V1fln~(lrf3tlrfl1~Ufl1~(lruruj(l ---- - - --shy~

10 10 20~middotu1

unP1n1111 flLfI

449 53V1fln~(lr1Y1EJ1fl1~(lruruj1l1 --_------shy ---- - ---- --- -----------

12 9 221V1fln~V11~fltlfl1~(lruruj1l1

1 3 1 1061 49 161V1fln~(lrn1rtJ1V11r~riiluruj(l ~

-- - -- - ----~-2 2V1fln~(lrtJ1V11r~riillJVl1uruj(l

------- ---shy1101 3 2 1 119 236 2 2~UI

1 3 2 1 120 129 256 2 2~middotn fliU

~jli1HIU LLtI~ jli1t11W un ~eJ~ LL~l v

d ~p)-J ~ t1~tfeJ WlpoundJt1LUpoundJW

(jeJ~f11a~jli11jdFl~Wj f1~Ltf~poundJ~)

i eJ~ ~eilWlpoundJnljihUn ri~ La~ )Jllfl nlj LLtI~lWVI LUpoundJW v

------------ ----------- ------------ -------------- ------------ ----------- -------------

------------ ------------ ----------- ------------ ----------- -------------

------------ ------------ ----------- ------------

------------ - - - -- - -- - -- ----------- ------------- ------------ ------------ ------------

------------ ------------ ----------- -----------

------------ ----------- ------------ ----------- ------------ ----------- ------------

------------ ------------ ----------- ------------ -------------- ------------ ----------- ------------- ------------

----------- - ------------ ----------- - ------ - -- -------------- ------------ - - -- - - - - -- ------------- ------------ ------------ -- --- -- -----

------------ ------------ ----------- ----------- -------------- ------------ ------------ --- - - - - ----

------------ ------------ ------------ ----------- -------- - --- ----------- -------------- ------------ - - -- -- - - - - ------------- ------------ ------------ ------------

------------ ------- -- - -- ------------ ---- - - - -- ------------ ----------- -------------- ------------ ----------- ------------- ------------ ------------ -- - - -- - - ---

tlcullau411JJIJ ~-A1L~lmaAmtl VInll[Ja~t111fl1ll [Jatltu-ri [Jar 4 CU CU

~iVU1~unilJiD) l~mHNnmr 1l~ Sumi1~tJ ri~n 4-l~lt) I1tJVJ~fi1U ~ )lV 8 mnJfl~ 2553

1~ulfrClJt1)1

lfrt1) t1)1(iMur~uEJl-J lfrt1)t1)1(l1 lfrt1)t1)1Llnlfrt1) t1)1LVI ~1~1jJl1 -aU~U 1 -aU~U 2

11t)~ 1ll-J

uniin1111flUni

LflfllulaiicmiluLflf1

111EJ 11t)~ 111EJ111EJ 11t)~ 11t)~ 111EJ 11t)~ 1ll-J 111EJ 1ll-J

11 2 _ ____ v_w_ ---------_shy_--------shy---------shy---__-----shy ----------shy

Lflfllulavnl~~~~i~1 1 1 --_ __ _-shy -------shy-_------_ _---------shy -_-------_shy----------shy ------------shyflllnmlf11illfT1hl 1 1

___ v ________ bull ----------- _--------shy -__-----shy-------__-shy -----------_shy ----------- ------------shy- -------shyLflfllulavL1milmr 2 2 4

---------shy - _ - - -- - - -shy~ ~----_----shy ----------shy_---------shy --------_-Lflfllllavi~illlln~~lJLL1IU~Lflfll ulavn1~~~ 2 2

---__------ __-----__-shy-------_ ---------_ _--__----shy -- _----_shy --__------shy----__--shy ----------_ LflfllllaViilllln~~lJLL1IU~L flfllulav1YHhiilllln~~lJ 1 1 2

-__---------shy ------------ -_--------shy-------__-shy ---------_shy -__---------shy

5 7 12

un iin1111fl-ntfll

~UJ

Lflfllllavill~iluLflf1 64 2 ~-------_-shy ------------ ----_ -- -shy--__-----shy

Lflfllllaviillllm~lJLL1IU~L flfllulavn1~~~ 1 1 ----------shy ~----------shy ~

Lflfllllaiii~illlln~~lJLl1lu~Lflfllu lavriililil~ 11 1 12 ~ ~- _ - ------shy ----_ _---shy ------- -_ -shy~ -_- -- -----shy---------_

Lfl fllll11Viilllln~~lJ LL1IU~ Lflfllulam~Wliillllm~lJ 28 28 ~

Lflfllll11viillllm~lJLL1IU~L flfllul11vn~~~m~iillllm~lJ 5 1 6 ~

~-

5349 4~UJ

~ 54 11 65~middotulVl~iIJ

()middotniliH)ULLa()ililY11l~n~f)jLLil

d ~ vJ- oJ

ajff) bullbullbullbulllJlfJY1LUfJlJ

(if)jfl1a()ililliUA~~i lIiLf~m)

if)j criii lJlfJOliihumlj La~2Jitf1OliLLajllJY1LUfJlJ

bull bull

rt1Jn tJ~el~~1L~l n1~~m~n~ L~klel~1l13Jj11~VltJ1~tJ nllJlJ)1~tJel~1mru

lJelelkl~n1~1xmruru1r~~ ~ ~

3Jj11~VltJ1~tJnllJlJ) 1~tJel~1mru 1klV1~tJ~3Jn~Un3Jn ~1j11(lUVJ3Jfi1U iJn1~~m~n 2553

elJ~eJ~n1~~m~1Lnel1kl~ 8 nmJ1rl3J 2553

- 1 - ~VltJ1~1~~~rruyjll

~1~tJVl ~i~U~~1~)

j Y1 pound1 P11gfWiUru-nPI

ll1lJ1~lf1 bVI AiLJi~till1allLJ bVI fll

14 ~rl 2528 2431 48122470223 kl1tJf~V1~ ~1ILm~3J un~bull 2 49122470111 kl11~1)il~1 llLel3JLVl~ 10 V1 rl 2530 236 un~

3 48222470301 kl11~1)Ln~U tJ~~~1- 13 ~rl 2521 274 ~L~~bull 29 nrl 2528 3544 48222470320 ~tJLelm~tJ~ LVl)~Vlfi ~L~~

4 ~rl 2519 3355 48222470321 kl1tJ1kl-ntJ ~~klfikl~1~ ~L~~ 30 firl 2517 2886 48222470325 kl1tJ~3J~n~ ~1l~ ~L~~

7 48222470331 kl1tJ~~V11 )rjfl 23 V1rl 2517 344 ~L~~

8 48222470335 kl11~1)el3J1V1~ LV1t-ntJ 28 L3JtJ 2524 281 ~L~~bull ll1lJ1~lf1bVIAiLJi~tin1a~~ ~i~1

9 149122500101 Ikl1tJn~~1lV1 m)~ bull 1 12 ntJ 2529 282

ll1lJ1~lf1A~naa~fll1ll~i~~ltJ

10 147112610110 Ikl11~1)Ur(l(l1 LV1t~kl 1 22 firl 2524 294

ll1lJ1~lf1bVIAiLJi~ti blfa1ijn~

11 49122750106 kl1tJVl1~n~ u~Vl3J~~ 19 firl 2529 224 Jn~ bull lJ

12 4912275011 0 kl11~1)il~tJ1ll LV1ll~ 25 V1rl 2530 222 un~ lJ

13 49122750114 kl11~1)1l1)kl1 nklLL~~ 11 firl 2530 254 un~ IV QQ q

14 49122750117 kl1tJ)klV1ll~ ~lJL~~ 1 V1rl 2531 262 un~bull ll1lJ1~lf1b VI AiLJi~tiel ~ll1~naa~ bblJLJJbVIAiLJi~tin1a~~ ~ bull

15 49122790109 kl11~1)3JruYl~1 L3J~klVl~ 10 3Jrl 2531 286 16 49122790117 kl11~1)l~tJ1 Lj13JLllel 26 3Jrl 2531 291

20 ntJ 2523 243

ll1lJ1~lfrl bVI AiLJi~ tiel ~ll1~ naa~ bblJLJJ bVI AiLJi~tirielll1Jbull 18 50232800102 kl1tJ~~~n~ ~u~~~ff 13 3Jrl 2516 255 ~L~~

QlV fl Q ClI

19 50232800119 kl1tJelllm~ (l~tJ13J 9 ntJ 2523 306 ~L~~bull

20 50232800128 kl1tJkltJ3J tJrum 25 3Jrl 2515 246 ~L~~middot~

21 50232800130 kl1tJklll(l~ ~m)~ 17 ntJ 2517 235 ~L~~

22 51232800101 kl1tJl~V1~ ~klV1~3J 1 L3JtJ 2524 308 ~L~~bull Q fl IV lIlV

23 51232800106 kl1tJfi1klklVl~ lklVl~(l(l 19 L3JtJ 2512 275 ~L~~

24 51232800108 kl11~1)klV1f~r flm 6 3Jrl 2530 308 ~L~~

bull bull

__

I

~1~lJVi ~-X~U~~1~l

LtI~bbn~IJ~li1 bVI FILIJL~ielllll1Vln~~IJ bb1JIJI bVI FILIJL~irielllf11bull 28 ~poundJ 2528 250 ViLM~25 51232800110 1mJlJru~1-1 M1b~WYlEl-l

5 [l~ 2516 240 ViLM~26 51232800111 W1poundJW1l1 lfilJi

12 ~~ 2518 343 ViLM~51232800113 W1poundJpoundJEl~1l1poundJ YlEl-lm27 0

26 npoundJ 2514 34728 51232800116 W1m~ ~~lI1 ViLM~

29 51232800119 W1poundJElLYlW Cl~m 29 L~poundJ 2519 337 ViLM~bull L ~bbn~IJ~li1 bVI FILIJL~ielllll1V1 n~~3-1 bb1JIJI bVI FILIJL~i1 ~yhelllll1Vln~~IJ

30 50122810105 l1-1~1l~W[]Ylm poundj~~31poundJ 30 ~~ 2527 293 unm

5 ~~ 2529 232 unm31

32 51232810102 W1poundJlIW~ ~YI1~nJ 3 npoundJ 2524 271 ViLM~ d9

33 51232810103 W1poundJ ro1~iW[] M1u~~ 26 it~ 2528 300 ViLM~ OJ

34 51232810104 W1poundJ~~El-lPln~~

~1[l~nJ1~nJ 30 ~poundJ 2516 302 ViLM~bull 26 [l~ 2529 309 ViLM~

If 11

36 51232810106 W1poundJl~~[ln~ ro1~ElpoundJ~l~~nJ 5 fi~ 2514 304 ViLM~d9 bull bull

37 51232810107 W1ml~lJ~1Jl ~11lJln~ 27 ~ro1 2528 300 ViLM~

cY

38 51232810108 W1poundJ1l1[l~ ~W1l1lJ 11 ~poundJ 2522 298 ViLM~

39 51232810110 W1poundJYlEl-l~W ~~ro1-1Ll1ru 9 L~poundJ 2525 279 ViLM~ OJ

40 51232810111 W1poundJfi~poundJYlfi ~ElpoundJlJ1-1 16 ~ro1 2510 303 ViLM~bull 41 51232810112 W1poundJ~~LnpoundJ~m U~1iJ1U[l~-I 26 [l~ 2509 304 ViLM~

OJ bull

42 51232810114 W1poundJWL~M YlEl-l~~ 3 n~ 2528 267 ViLM~bull 43 51232810116 W1poundJ~Wfin~ iJru~LM~~W~1 1 ~ro1 2526 296 ViLM~

44 51232810117 W1poundJ~1lpoundJ ~ro1Wfi~[lW 21 ~ro1 2520 328 ViLM~ QQ S

45 51232810118 W1poundJ~Wl WElmW1~-I 5 ~~ 2525 320 ViLM~

46 51232810119 W1poundJVi~nJ poundJEl~YlEl-l 2 ~poundJ 2520 276 ViLM~bull 47 51232810120 rohEl1n1MbYlnnlbru ~1~~-lLijW 16 npoundJ 2526 279 ViLM~

OJ

48 51232810122 ri1El1n1MbYl~-I-npoundJ m~~-X[l 7 ~~ 2529 273 ViLM~

49 51232810127 W1poundJ~~iJnU lEl~LLU-I 23 ~poundJ 2517 307 ViLM~OJ

50 51232810128 W1poundJ~~~~ ~~~~El~ 25 iJro1 2530 277 ViLM~

51 51232810129 W1poundJM1lfi ~lIu~L~1~ 27 npoundJ 2524 352 ViLM~bullbull d9

~ Q

52 51232810130 W1poundJ~V1~Ylfi 1l~Yll-lro1 20 npoundJ 2523 301 ViLM~

53 51232810131 W1poundJ~1poundJ1l~ LLri~1l 26 ~~ 2515 320 ViLM~

54 51232810133 W1poundJM1lfi ~lIu~L~1~ 21 n~ 2509 279 ViLM~bullbull d9

55 51232810134 W1poundJ~~poundJYlfi bM~ 22 [lro1 2525 320 ViLM~bullbull JJl

56 51232810135 W1poundJ~lM~t1 b~lrWJl1~poundJ 26 iJro1 2521 304 ViLM~

57 51232810137 W1mL~-lfi~~~ ~1YJn 22 nro1 2526 322 58 151232810140 IW1poundJEl~~1l[l iJlLYlM I 15 ~ro1 2531 239 I ~_LM_~_

1

bull bull

bull bull

311

thIJlVlfl bbWWo ov ~1 tpllJVI ~~~th~1[]J llel - W1~~n~ rJW b~elW ihntpl bull ln~mj1bU~tJ

t1Jibbni3J~1l1 bVIfltIlt~iifl ~6l1Vln ii3J bblJIl-l bVI1ltIlt~iit vJW1fl ~6l1Vlnii3J

59 1512328101451 W1tJ~~lI ~JI~1 1 4 ~fl 2520

t1Jibbni3J~1l1 bVI1ltIlt~ iifl ~6l1Vl nii3J bblJIl-l bVI1ltIlt~ iin1ir~n1ifl ~6l1Vlnii3Jbull bull 60 51232900102 W1tJnll~n~ bbnJ~1~fl~ 7 ~fl 2522 370

OJ

61 51232900105 W1tJnelleltpl~bull rJjJJW1b~tJItJtlWl 19 ~tJ 2518 344

62 51232900109 W1tJ~~~ jJJ-W bbiJWbbnJ 29 b~tJ 2523 348

5123290013563 W1tJJh~~ ~~~JI 36210 ~tJ 2509bull 51232900145 W1tJmP1n~ ral1-b~1ral 64 37811 lI fl 2511

5123290015065 W11~1J~iM bllll~ 18 b~tJ 2520 376

~ ~vJ_-J ~Jllel W1tJVIblJtJW

l1111tlll1ll q

d QJ dd Cit

ViJJ1Vtll j~~lJNtlflljHWJJ D ViJt ~J F

Y1 brallj

Y1 brallj

Y1 brallj

Y1 brallj ~brallj

~brallj mrallj

IJruaampllitl~1UJU ~~1 L~ltil n1ifnH1 VI-anampll j]iA-ati fI1ampll j]iIJCU-n j]IV II U lJ

)JI1i)V1t11~tJnlln])l~tJfJ~1mrU1W~1mm11lu LiWl rrllt)~UYJ)Jfi1i1

~

)UVI 8 mnj1fl)J 2553

UnRnH1111F1tln~

~11J1~Jl1 m111JiTLnmmUEllJ

fiuriu 1 fiuriu 2

D1El I rY~ D1El I rY~

m111jJT

T I 1riul1hYC1

1

1llJ I D1El

mCJ11LVI

I rY~ I 1llJ

I

I l11El

m111Ltln

I rY~ 1 1llJ

011WlNllJl71lJ1flJ

ih~f11alJf11a9l 3 ~--------------Imiddot------------I------------+-----------+------------1------------1--

4 ----------1

nl1i9l011011UlJ

~nl

unRnH1111 FlTl LfIW

f------------J---------j----------I----------I------------j 4

-------------1-----------+ 6

+------------1------------1----------1-------1

011WlNllJl71lJ1flJ

iiLl1f1F11al11

ih~f11alJf11al11

il1lil1poundJ1

~nJ

1-- -- -----shy --1-- ---shy ---shy -1--------------1 ------------f -------shy ----I --- -------shy -1- -shy -- -----1------- ----+---- -------1

f ----- --- -- --1- --shy --shy ----- j shy -- shy - -- shy - - - -1- ---shy -------1- ---------shy -j-shy - - - - - - - - -- shy - - - - - ---shy

~------------j-------------f------------j------------j------------I

5

4

3

12

2

5

9

7

6

8

22

f-----------+-------- shy ---shy --shy -- -- -----shy --shy

~J3Jf~i1J 16 11 28

(i]1TJ5eJ1J LLi1 (i]11ilY11U fi IiieJl LLiIl

~ iVC- ~ i1l1leJ Ult1Y1L1JtIU

(1eJlAl5(i]11ill1UA1Vl1 A1L1I~t1l)

1eJl ~alUlt1n11ihumll L513Jl111 n11LLi1l1UY1LDtIU

Ut1~ntJ~tl~~il~IOlm~~mn~l~ltl~llid-lv1i~Vlm~millnJdCltJmNnmr 1Itltlld-l~m~lxmruruiUIil~

q ~ ~

d-lv1i~Vlm~tJnllnJdCltJ1lClm~ru1lVi~iJ~d-ln~u5wl ~Jv1rrilLJVld-lfii~ tlm~~mn 2553 GAQ ~ clIQI~

tl~d-lI1l~Clm~f1m~ild-lmlVl8 mnJiAd-l 2553

- 1 - ~ClUf1i~Iil~Uru~1il

~irlliJVl ~r~u~~ilild

MinJPfl~Pl7iJru-nPlLnEJ7~UEJ3Jf1Uvl1J 2

iii1lJ111I1mi~(ijJU11ll-J1lUbull 1 I49223070122 I litJllim Vl1lJ1l~ I 15 ~A 2526 342

M~ 7lPfl~Pl7yru-nPl

iii1lJ111l1mi~[i1JU11ll-J1lUbull unamp19 VitJ 2529 28149123070112 liJ~id~i~dtJ jJnllU~~1

q ~

10 ~A 2528 301 Vilf1~2 17 nVi 2520 27949223070105 litJ1llMru iJI~~ Vi lf1~3

q

5 IilA 2517 2914 49223070115 litJd-l~v1mrll m~i Vi lf1~ cl 49223070118 liJ~idf1f1fi~ ldClM 6 d-lA 2528 298 Vilf1~5

Q tr I 91

49223070119 litJ~dVltJ 1ltJiJIJ]iJ 10 ntJ 2530 250 Vi lf1~6 q lJ

16 VitJ 2530 319 Vi If~

diii1lJ111l1UL~~~1iii~i

8 49223150105 ~jJtlnllirutJVlfi VlnlOl 18 nVi 2505 330 Vilf1~ ~ q

49223150111 2 ~A 2495 2999 Vi lP1~

10 49223150125 liJ~id]rru~lIi iJrutJ 26 VitJ 2526 323 VilP1~ ~ q ~

7 ~A 2525 265 Vi lf1~

12 49223150132 litJtl1llliamp 1lilVIl 4 ntJ 2530 302 Vi lf1~

5022315012813 liJ~id~llJill~ru llmfind-l 28 ViA 2523 279 Vi lP1~

iii1lJ111l1~~U~~~1iiiU~1iii~ 14 49023330105 liJ~idrl~lli lIittl unamp1 ~A 2525 237

15 49123330111 litJ[9]1lClill IIN~d~~l 25 [9lA 2531 226 unamp lt

49123330124 litJlli All~ l1l~liA16 26 fiA 2530 221 unamplJ

Qet trQQ I

49123330134 litJ~VlfiViJ~ MlVltJd-liJ17 25 1d-ltJ 2530 243 unamplJ

18 25 ntJ 2518 218 Vi lP1~

19 48723330301 25 VitJ 2520 259 Vi lP1~

49723330101 litJn1ll tAdv1nCl20 30 VitJ 2521 277 Vi lf1~ q

21 49723330114 ~iJ ltlnurilViJ ~iVid-lil 7 VitJ 2522 279 ViIP1~

22 49723330115 liJ~idUiilf1n i~tVii 26 1d-ltJ 2520 300 Vi lP1~

4972333013423 3 [9]A 2503 346 Vi bP11t

24 49723330138 liJ1lIlllMi Il~J~9 13 ntJ 2508 347 Vi 1P1~ q lJ

bull ltV -=I d ~l(]jJVI ~i~iJ~91~d 1IEl - lJl~~n~

q

ellll11lilr~Ui~ raflellJ raflel Wi 25 149723330140 I lJl1~ld~m~~ bJ1~nJ

IV ~llll~lilnli~()nlinliU~

26 149123380116 I lJlt1~~itl b~1I~

ellll l~lil~ Wi~V1 m

27 492235301041 lJl1~ld~Elnl~ t1~(]1

~lJ b)EllJ thn (]

27 Vt fl 2507 I

16 b~tI 2531 I

18 ~tI 2531 I

(~1l~Pll~j]~lll~tJmVi~ Pl1Lll~tJmiddot)

~1l~ ~~lWJtJ n1~~lin~~ L~1~1ll1 mnL~~~lWYl~LfjtJW

nnw1m Q

f1 bblJlJ t

-=I

bU~t1

296

214

327

lhIJWl

rn~mn

~ bPlM

iJn~

~ bPlM

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 5: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

------------ --------- -- ----------- --- -- ------- ----------- ------------

----------- - ------------ ----------- ------------ --------- -- -------------- ------------ ------------- ------------

------------ ----------- - ------------ ------------ ------------ ------------- ------------ --------- -- ------------

------------ ------------ ----------- ------------ ----------- -------------- ------------ ----------- ------ ------- ------------ ------------ --------- ---

----- --- ---- ------------ ------------ ----------- ------------ -------------- ------------ ----------- ------------- ------------

------------ ------------ ------------ ----------- ------------ -- - - - -- --- -------------- - --- ----- --- ----------- ------------- ------------ ----------- ---- --------

------------ ------------ ------- ----- ----------- ----------- -------------- --------- - -- ----------- ------------- ------------ ------- -- --- ------------

------------ ------------ ------------ ----------- ----------- -------------- ------------ ----------- ------------- ------------ -------- ---- -------------

~ 1 9 a ~j I 1JtlJ1JlllJIiiI1UJUeJlI1 LliiIn1lInlt1V1l1elilU3J jJn1 LVIlJtlJtlJ11J jJ Ql IIU Clol Clol

-IlJVltJ1 ~mllln]ll~tJfl ~~ mnI1U~~1J ~-I~l1U ti-Irl q~ W)l1luVJ-I1ll i1

lWVl 8 nmJlPl-l 2553

r~tJillt1Jt1J1

illt1J t1J1lliMm~uEJlJ illqjqj1tY1 illqjqj1LBnillt1J t1J111iT ~

VI~m~[I~ fiu~tJ 1 fiu~tJ 2 rllJlI1EJ lI1EJ lI1EJlI1EJ lI1EJ rllJ rllJV1~-l V1~-l V1~-lV1~-l V1~-l

unPln1ll1fl1Jn~

V1fln~(lr1Y1EJ1fl1~(lruruj(l 5 7 12 --_------shy - ---------shy----------shy--- -------shy -- -------_shy - -- - -------shy----------shy

4 2 6V1fln~lI1r~fltlfl1~lI1ruruj1l1 ------- ----------shy ---- ------shy----------shy

1 1V1fln~lI1rn1rtJ1V11r~rihuruj(l ---_--------shy -----_---shy--------------------

1 1V1fln~(lrf3tlrfl1~Ufl1~(lruruj(l ---- - - --shy~

10 10 20~middotu1

unP1n1111 flLfI

449 53V1fln~(lr1Y1EJ1fl1~(lruruj1l1 --_------shy ---- - ---- --- -----------

12 9 221V1fln~V11~fltlfl1~(lruruj1l1

1 3 1 1061 49 161V1fln~(lrn1rtJ1V11r~riiluruj(l ~

-- - -- - ----~-2 2V1fln~(lrtJ1V11r~riillJVl1uruj(l

------- ---shy1101 3 2 1 119 236 2 2~UI

1 3 2 1 120 129 256 2 2~middotn fliU

~jli1HIU LLtI~ jli1t11W un ~eJ~ LL~l v

d ~p)-J ~ t1~tfeJ WlpoundJt1LUpoundJW

(jeJ~f11a~jli11jdFl~Wj f1~Ltf~poundJ~)

i eJ~ ~eilWlpoundJnljihUn ri~ La~ )Jllfl nlj LLtI~lWVI LUpoundJW v

------------ ----------- ------------ -------------- ------------ ----------- -------------

------------ ------------ ----------- ------------ ----------- -------------

------------ ------------ ----------- ------------

------------ - - - -- - -- - -- ----------- ------------- ------------ ------------ ------------

------------ ------------ ----------- -----------

------------ ----------- ------------ ----------- ------------ ----------- ------------

------------ ------------ ----------- ------------ -------------- ------------ ----------- ------------- ------------

----------- - ------------ ----------- - ------ - -- -------------- ------------ - - -- - - - - -- ------------- ------------ ------------ -- --- -- -----

------------ ------------ ----------- ----------- -------------- ------------ ------------ --- - - - - ----

------------ ------------ ------------ ----------- -------- - --- ----------- -------------- ------------ - - -- -- - - - - ------------- ------------ ------------ ------------

------------ ------- -- - -- ------------ ---- - - - -- ------------ ----------- -------------- ------------ ----------- ------------- ------------ ------------ -- - - -- - - ---

tlcullau411JJIJ ~-A1L~lmaAmtl VInll[Ja~t111fl1ll [Jatltu-ri [Jar 4 CU CU

~iVU1~unilJiD) l~mHNnmr 1l~ Sumi1~tJ ri~n 4-l~lt) I1tJVJ~fi1U ~ )lV 8 mnJfl~ 2553

1~ulfrClJt1)1

lfrt1) t1)1(iMur~uEJl-J lfrt1)t1)1(l1 lfrt1)t1)1Llnlfrt1) t1)1LVI ~1~1jJl1 -aU~U 1 -aU~U 2

11t)~ 1ll-J

uniin1111flUni

LflfllulaiicmiluLflf1

111EJ 11t)~ 111EJ111EJ 11t)~ 11t)~ 111EJ 11t)~ 1ll-J 111EJ 1ll-J

11 2 _ ____ v_w_ ---------_shy_--------shy---------shy---__-----shy ----------shy

Lflfllulavnl~~~~i~1 1 1 --_ __ _-shy -------shy-_------_ _---------shy -_-------_shy----------shy ------------shyflllnmlf11illfT1hl 1 1

___ v ________ bull ----------- _--------shy -__-----shy-------__-shy -----------_shy ----------- ------------shy- -------shyLflfllulavL1milmr 2 2 4

---------shy - _ - - -- - - -shy~ ~----_----shy ----------shy_---------shy --------_-Lflfllllavi~illlln~~lJLL1IU~Lflfll ulavn1~~~ 2 2

---__------ __-----__-shy-------_ ---------_ _--__----shy -- _----_shy --__------shy----__--shy ----------_ LflfllllaViilllln~~lJLL1IU~L flfllulav1YHhiilllln~~lJ 1 1 2

-__---------shy ------------ -_--------shy-------__-shy ---------_shy -__---------shy

5 7 12

un iin1111fl-ntfll

~UJ

Lflfllllavill~iluLflf1 64 2 ~-------_-shy ------------ ----_ -- -shy--__-----shy

Lflfllllaviillllm~lJLL1IU~L flfllulavn1~~~ 1 1 ----------shy ~----------shy ~

Lflfllllaiii~illlln~~lJLl1lu~Lflfllu lavriililil~ 11 1 12 ~ ~- _ - ------shy ----_ _---shy ------- -_ -shy~ -_- -- -----shy---------_

Lfl fllll11Viilllln~~lJ LL1IU~ Lflfllulam~Wliillllm~lJ 28 28 ~

Lflfllll11viillllm~lJLL1IU~L flfllul11vn~~~m~iillllm~lJ 5 1 6 ~

~-

5349 4~UJ

~ 54 11 65~middotulVl~iIJ

()middotniliH)ULLa()ililY11l~n~f)jLLil

d ~ vJ- oJ

ajff) bullbullbullbulllJlfJY1LUfJlJ

(if)jfl1a()ililliUA~~i lIiLf~m)

if)j criii lJlfJOliihumlj La~2Jitf1OliLLajllJY1LUfJlJ

bull bull

rt1Jn tJ~el~~1L~l n1~~m~n~ L~klel~1l13Jj11~VltJ1~tJ nllJlJ)1~tJel~1mru

lJelelkl~n1~1xmruru1r~~ ~ ~

3Jj11~VltJ1~tJnllJlJ) 1~tJel~1mru 1klV1~tJ~3Jn~Un3Jn ~1j11(lUVJ3Jfi1U iJn1~~m~n 2553

elJ~eJ~n1~~m~1Lnel1kl~ 8 nmJ1rl3J 2553

- 1 - ~VltJ1~1~~~rruyjll

~1~tJVl ~i~U~~1~)

j Y1 pound1 P11gfWiUru-nPI

ll1lJ1~lf1 bVI AiLJi~till1allLJ bVI fll

14 ~rl 2528 2431 48122470223 kl1tJf~V1~ ~1ILm~3J un~bull 2 49122470111 kl11~1)il~1 llLel3JLVl~ 10 V1 rl 2530 236 un~

3 48222470301 kl11~1)Ln~U tJ~~~1- 13 ~rl 2521 274 ~L~~bull 29 nrl 2528 3544 48222470320 ~tJLelm~tJ~ LVl)~Vlfi ~L~~

4 ~rl 2519 3355 48222470321 kl1tJ1kl-ntJ ~~klfikl~1~ ~L~~ 30 firl 2517 2886 48222470325 kl1tJ~3J~n~ ~1l~ ~L~~

7 48222470331 kl1tJ~~V11 )rjfl 23 V1rl 2517 344 ~L~~

8 48222470335 kl11~1)el3J1V1~ LV1t-ntJ 28 L3JtJ 2524 281 ~L~~bull ll1lJ1~lf1bVIAiLJi~tin1a~~ ~i~1

9 149122500101 Ikl1tJn~~1lV1 m)~ bull 1 12 ntJ 2529 282

ll1lJ1~lf1A~naa~fll1ll~i~~ltJ

10 147112610110 Ikl11~1)Ur(l(l1 LV1t~kl 1 22 firl 2524 294

ll1lJ1~lf1bVIAiLJi~ti blfa1ijn~

11 49122750106 kl1tJVl1~n~ u~Vl3J~~ 19 firl 2529 224 Jn~ bull lJ

12 4912275011 0 kl11~1)il~tJ1ll LV1ll~ 25 V1rl 2530 222 un~ lJ

13 49122750114 kl11~1)1l1)kl1 nklLL~~ 11 firl 2530 254 un~ IV QQ q

14 49122750117 kl1tJ)klV1ll~ ~lJL~~ 1 V1rl 2531 262 un~bull ll1lJ1~lf1b VI AiLJi~tiel ~ll1~naa~ bblJLJJbVIAiLJi~tin1a~~ ~ bull

15 49122790109 kl11~1)3JruYl~1 L3J~klVl~ 10 3Jrl 2531 286 16 49122790117 kl11~1)l~tJ1 Lj13JLllel 26 3Jrl 2531 291

20 ntJ 2523 243

ll1lJ1~lfrl bVI AiLJi~ tiel ~ll1~ naa~ bblJLJJ bVI AiLJi~tirielll1Jbull 18 50232800102 kl1tJ~~~n~ ~u~~~ff 13 3Jrl 2516 255 ~L~~

QlV fl Q ClI

19 50232800119 kl1tJelllm~ (l~tJ13J 9 ntJ 2523 306 ~L~~bull

20 50232800128 kl1tJkltJ3J tJrum 25 3Jrl 2515 246 ~L~~middot~

21 50232800130 kl1tJklll(l~ ~m)~ 17 ntJ 2517 235 ~L~~

22 51232800101 kl1tJl~V1~ ~klV1~3J 1 L3JtJ 2524 308 ~L~~bull Q fl IV lIlV

23 51232800106 kl1tJfi1klklVl~ lklVl~(l(l 19 L3JtJ 2512 275 ~L~~

24 51232800108 kl11~1)klV1f~r flm 6 3Jrl 2530 308 ~L~~

bull bull

__

I

~1~lJVi ~-X~U~~1~l

LtI~bbn~IJ~li1 bVI FILIJL~ielllll1Vln~~IJ bb1JIJI bVI FILIJL~irielllf11bull 28 ~poundJ 2528 250 ViLM~25 51232800110 1mJlJru~1-1 M1b~WYlEl-l

5 [l~ 2516 240 ViLM~26 51232800111 W1poundJW1l1 lfilJi

12 ~~ 2518 343 ViLM~51232800113 W1poundJpoundJEl~1l1poundJ YlEl-lm27 0

26 npoundJ 2514 34728 51232800116 W1m~ ~~lI1 ViLM~

29 51232800119 W1poundJElLYlW Cl~m 29 L~poundJ 2519 337 ViLM~bull L ~bbn~IJ~li1 bVI FILIJL~ielllll1V1 n~~3-1 bb1JIJI bVI FILIJL~i1 ~yhelllll1Vln~~IJ

30 50122810105 l1-1~1l~W[]Ylm poundj~~31poundJ 30 ~~ 2527 293 unm

5 ~~ 2529 232 unm31

32 51232810102 W1poundJlIW~ ~YI1~nJ 3 npoundJ 2524 271 ViLM~ d9

33 51232810103 W1poundJ ro1~iW[] M1u~~ 26 it~ 2528 300 ViLM~ OJ

34 51232810104 W1poundJ~~El-lPln~~

~1[l~nJ1~nJ 30 ~poundJ 2516 302 ViLM~bull 26 [l~ 2529 309 ViLM~

If 11

36 51232810106 W1poundJl~~[ln~ ro1~ElpoundJ~l~~nJ 5 fi~ 2514 304 ViLM~d9 bull bull

37 51232810107 W1ml~lJ~1Jl ~11lJln~ 27 ~ro1 2528 300 ViLM~

cY

38 51232810108 W1poundJ1l1[l~ ~W1l1lJ 11 ~poundJ 2522 298 ViLM~

39 51232810110 W1poundJYlEl-l~W ~~ro1-1Ll1ru 9 L~poundJ 2525 279 ViLM~ OJ

40 51232810111 W1poundJfi~poundJYlfi ~ElpoundJlJ1-1 16 ~ro1 2510 303 ViLM~bull 41 51232810112 W1poundJ~~LnpoundJ~m U~1iJ1U[l~-I 26 [l~ 2509 304 ViLM~

OJ bull

42 51232810114 W1poundJWL~M YlEl-l~~ 3 n~ 2528 267 ViLM~bull 43 51232810116 W1poundJ~Wfin~ iJru~LM~~W~1 1 ~ro1 2526 296 ViLM~

44 51232810117 W1poundJ~1lpoundJ ~ro1Wfi~[lW 21 ~ro1 2520 328 ViLM~ QQ S

45 51232810118 W1poundJ~Wl WElmW1~-I 5 ~~ 2525 320 ViLM~

46 51232810119 W1poundJVi~nJ poundJEl~YlEl-l 2 ~poundJ 2520 276 ViLM~bull 47 51232810120 rohEl1n1MbYlnnlbru ~1~~-lLijW 16 npoundJ 2526 279 ViLM~

OJ

48 51232810122 ri1El1n1MbYl~-I-npoundJ m~~-X[l 7 ~~ 2529 273 ViLM~

49 51232810127 W1poundJ~~iJnU lEl~LLU-I 23 ~poundJ 2517 307 ViLM~OJ

50 51232810128 W1poundJ~~~~ ~~~~El~ 25 iJro1 2530 277 ViLM~

51 51232810129 W1poundJM1lfi ~lIu~L~1~ 27 npoundJ 2524 352 ViLM~bullbull d9

~ Q

52 51232810130 W1poundJ~V1~Ylfi 1l~Yll-lro1 20 npoundJ 2523 301 ViLM~

53 51232810131 W1poundJ~1poundJ1l~ LLri~1l 26 ~~ 2515 320 ViLM~

54 51232810133 W1poundJM1lfi ~lIu~L~1~ 21 n~ 2509 279 ViLM~bullbull d9

55 51232810134 W1poundJ~~poundJYlfi bM~ 22 [lro1 2525 320 ViLM~bullbull JJl

56 51232810135 W1poundJ~lM~t1 b~lrWJl1~poundJ 26 iJro1 2521 304 ViLM~

57 51232810137 W1mL~-lfi~~~ ~1YJn 22 nro1 2526 322 58 151232810140 IW1poundJEl~~1l[l iJlLYlM I 15 ~ro1 2531 239 I ~_LM_~_

1

bull bull

bull bull

311

thIJlVlfl bbWWo ov ~1 tpllJVI ~~~th~1[]J llel - W1~~n~ rJW b~elW ihntpl bull ln~mj1bU~tJ

t1Jibbni3J~1l1 bVIfltIlt~iifl ~6l1Vln ii3J bblJIl-l bVI1ltIlt~iit vJW1fl ~6l1Vlnii3J

59 1512328101451 W1tJ~~lI ~JI~1 1 4 ~fl 2520

t1Jibbni3J~1l1 bVI1ltIlt~ iifl ~6l1Vl nii3J bblJIl-l bVI1ltIlt~ iin1ir~n1ifl ~6l1Vlnii3Jbull bull 60 51232900102 W1tJnll~n~ bbnJ~1~fl~ 7 ~fl 2522 370

OJ

61 51232900105 W1tJnelleltpl~bull rJjJJW1b~tJItJtlWl 19 ~tJ 2518 344

62 51232900109 W1tJ~~~ jJJ-W bbiJWbbnJ 29 b~tJ 2523 348

5123290013563 W1tJJh~~ ~~~JI 36210 ~tJ 2509bull 51232900145 W1tJmP1n~ ral1-b~1ral 64 37811 lI fl 2511

5123290015065 W11~1J~iM bllll~ 18 b~tJ 2520 376

~ ~vJ_-J ~Jllel W1tJVIblJtJW

l1111tlll1ll q

d QJ dd Cit

ViJJ1Vtll j~~lJNtlflljHWJJ D ViJt ~J F

Y1 brallj

Y1 brallj

Y1 brallj

Y1 brallj ~brallj

~brallj mrallj

IJruaampllitl~1UJU ~~1 L~ltil n1ifnH1 VI-anampll j]iA-ati fI1ampll j]iIJCU-n j]IV II U lJ

)JI1i)V1t11~tJnlln])l~tJfJ~1mrU1W~1mm11lu LiWl rrllt)~UYJ)Jfi1i1

~

)UVI 8 mnj1fl)J 2553

UnRnH1111F1tln~

~11J1~Jl1 m111JiTLnmmUEllJ

fiuriu 1 fiuriu 2

D1El I rY~ D1El I rY~

m111jJT

T I 1riul1hYC1

1

1llJ I D1El

mCJ11LVI

I rY~ I 1llJ

I

I l11El

m111Ltln

I rY~ 1 1llJ

011WlNllJl71lJ1flJ

ih~f11alJf11a9l 3 ~--------------Imiddot------------I------------+-----------+------------1------------1--

4 ----------1

nl1i9l011011UlJ

~nl

unRnH1111 FlTl LfIW

f------------J---------j----------I----------I------------j 4

-------------1-----------+ 6

+------------1------------1----------1-------1

011WlNllJl71lJ1flJ

iiLl1f1F11al11

ih~f11alJf11al11

il1lil1poundJ1

~nJ

1-- -- -----shy --1-- ---shy ---shy -1--------------1 ------------f -------shy ----I --- -------shy -1- -shy -- -----1------- ----+---- -------1

f ----- --- -- --1- --shy --shy ----- j shy -- shy - -- shy - - - -1- ---shy -------1- ---------shy -j-shy - - - - - - - - -- shy - - - - - ---shy

~------------j-------------f------------j------------j------------I

5

4

3

12

2

5

9

7

6

8

22

f-----------+-------- shy ---shy --shy -- -- -----shy --shy

~J3Jf~i1J 16 11 28

(i]1TJ5eJ1J LLi1 (i]11ilY11U fi IiieJl LLiIl

~ iVC- ~ i1l1leJ Ult1Y1L1JtIU

(1eJlAl5(i]11ill1UA1Vl1 A1L1I~t1l)

1eJl ~alUlt1n11ihumll L513Jl111 n11LLi1l1UY1LDtIU

Ut1~ntJ~tl~~il~IOlm~~mn~l~ltl~llid-lv1i~Vlm~millnJdCltJmNnmr 1Itltlld-l~m~lxmruruiUIil~

q ~ ~

d-lv1i~Vlm~tJnllnJdCltJ1lClm~ru1lVi~iJ~d-ln~u5wl ~Jv1rrilLJVld-lfii~ tlm~~mn 2553 GAQ ~ clIQI~

tl~d-lI1l~Clm~f1m~ild-lmlVl8 mnJiAd-l 2553

- 1 - ~ClUf1i~Iil~Uru~1il

~irlliJVl ~r~u~~ilild

MinJPfl~Pl7iJru-nPlLnEJ7~UEJ3Jf1Uvl1J 2

iii1lJ111I1mi~(ijJU11ll-J1lUbull 1 I49223070122 I litJllim Vl1lJ1l~ I 15 ~A 2526 342

M~ 7lPfl~Pl7yru-nPl

iii1lJ111l1mi~[i1JU11ll-J1lUbull unamp19 VitJ 2529 28149123070112 liJ~id~i~dtJ jJnllU~~1

q ~

10 ~A 2528 301 Vilf1~2 17 nVi 2520 27949223070105 litJ1llMru iJI~~ Vi lf1~3

q

5 IilA 2517 2914 49223070115 litJd-l~v1mrll m~i Vi lf1~ cl 49223070118 liJ~idf1f1fi~ ldClM 6 d-lA 2528 298 Vilf1~5

Q tr I 91

49223070119 litJ~dVltJ 1ltJiJIJ]iJ 10 ntJ 2530 250 Vi lf1~6 q lJ

16 VitJ 2530 319 Vi If~

diii1lJ111l1UL~~~1iii~i

8 49223150105 ~jJtlnllirutJVlfi VlnlOl 18 nVi 2505 330 Vilf1~ ~ q

49223150111 2 ~A 2495 2999 Vi lP1~

10 49223150125 liJ~id]rru~lIi iJrutJ 26 VitJ 2526 323 VilP1~ ~ q ~

7 ~A 2525 265 Vi lf1~

12 49223150132 litJtl1llliamp 1lilVIl 4 ntJ 2530 302 Vi lf1~

5022315012813 liJ~id~llJill~ru llmfind-l 28 ViA 2523 279 Vi lP1~

iii1lJ111l1~~U~~~1iiiU~1iii~ 14 49023330105 liJ~idrl~lli lIittl unamp1 ~A 2525 237

15 49123330111 litJ[9]1lClill IIN~d~~l 25 [9lA 2531 226 unamp lt

49123330124 litJlli All~ l1l~liA16 26 fiA 2530 221 unamplJ

Qet trQQ I

49123330134 litJ~VlfiViJ~ MlVltJd-liJ17 25 1d-ltJ 2530 243 unamplJ

18 25 ntJ 2518 218 Vi lP1~

19 48723330301 25 VitJ 2520 259 Vi lP1~

49723330101 litJn1ll tAdv1nCl20 30 VitJ 2521 277 Vi lf1~ q

21 49723330114 ~iJ ltlnurilViJ ~iVid-lil 7 VitJ 2522 279 ViIP1~

22 49723330115 liJ~idUiilf1n i~tVii 26 1d-ltJ 2520 300 Vi lP1~

4972333013423 3 [9]A 2503 346 Vi bP11t

24 49723330138 liJ1lIlllMi Il~J~9 13 ntJ 2508 347 Vi 1P1~ q lJ

bull ltV -=I d ~l(]jJVI ~i~iJ~91~d 1IEl - lJl~~n~

q

ellll11lilr~Ui~ raflellJ raflel Wi 25 149723330140 I lJl1~ld~m~~ bJ1~nJ

IV ~llll~lilnli~()nlinliU~

26 149123380116 I lJlt1~~itl b~1I~

ellll l~lil~ Wi~V1 m

27 492235301041 lJl1~ld~Elnl~ t1~(]1

~lJ b)EllJ thn (]

27 Vt fl 2507 I

16 b~tI 2531 I

18 ~tI 2531 I

(~1l~Pll~j]~lll~tJmVi~ Pl1Lll~tJmiddot)

~1l~ ~~lWJtJ n1~~lin~~ L~1~1ll1 mnL~~~lWYl~LfjtJW

nnw1m Q

f1 bblJlJ t

-=I

bU~t1

296

214

327

lhIJWl

rn~mn

~ bPlM

iJn~

~ bPlM

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 6: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

------------ ----------- ------------ -------------- ------------ ----------- -------------

------------ ------------ ----------- ------------ ----------- -------------

------------ ------------ ----------- ------------

------------ - - - -- - -- - -- ----------- ------------- ------------ ------------ ------------

------------ ------------ ----------- -----------

------------ ----------- ------------ ----------- ------------ ----------- ------------

------------ ------------ ----------- ------------ -------------- ------------ ----------- ------------- ------------

----------- - ------------ ----------- - ------ - -- -------------- ------------ - - -- - - - - -- ------------- ------------ ------------ -- --- -- -----

------------ ------------ ----------- ----------- -------------- ------------ ------------ --- - - - - ----

------------ ------------ ------------ ----------- -------- - --- ----------- -------------- ------------ - - -- -- - - - - ------------- ------------ ------------ ------------

------------ ------- -- - -- ------------ ---- - - - -- ------------ ----------- -------------- ------------ ----------- ------------- ------------ ------------ -- - - -- - - ---

tlcullau411JJIJ ~-A1L~lmaAmtl VInll[Ja~t111fl1ll [Jatltu-ri [Jar 4 CU CU

~iVU1~unilJiD) l~mHNnmr 1l~ Sumi1~tJ ri~n 4-l~lt) I1tJVJ~fi1U ~ )lV 8 mnJfl~ 2553

1~ulfrClJt1)1

lfrt1) t1)1(iMur~uEJl-J lfrt1)t1)1(l1 lfrt1)t1)1Llnlfrt1) t1)1LVI ~1~1jJl1 -aU~U 1 -aU~U 2

11t)~ 1ll-J

uniin1111flUni

LflfllulaiicmiluLflf1

111EJ 11t)~ 111EJ111EJ 11t)~ 11t)~ 111EJ 11t)~ 1ll-J 111EJ 1ll-J

11 2 _ ____ v_w_ ---------_shy_--------shy---------shy---__-----shy ----------shy

Lflfllulavnl~~~~i~1 1 1 --_ __ _-shy -------shy-_------_ _---------shy -_-------_shy----------shy ------------shyflllnmlf11illfT1hl 1 1

___ v ________ bull ----------- _--------shy -__-----shy-------__-shy -----------_shy ----------- ------------shy- -------shyLflfllulavL1milmr 2 2 4

---------shy - _ - - -- - - -shy~ ~----_----shy ----------shy_---------shy --------_-Lflfllllavi~illlln~~lJLL1IU~Lflfll ulavn1~~~ 2 2

---__------ __-----__-shy-------_ ---------_ _--__----shy -- _----_shy --__------shy----__--shy ----------_ LflfllllaViilllln~~lJLL1IU~L flfllulav1YHhiilllln~~lJ 1 1 2

-__---------shy ------------ -_--------shy-------__-shy ---------_shy -__---------shy

5 7 12

un iin1111fl-ntfll

~UJ

Lflfllllavill~iluLflf1 64 2 ~-------_-shy ------------ ----_ -- -shy--__-----shy

Lflfllllaviillllm~lJLL1IU~L flfllulavn1~~~ 1 1 ----------shy ~----------shy ~

Lflfllllaiii~illlln~~lJLl1lu~Lflfllu lavriililil~ 11 1 12 ~ ~- _ - ------shy ----_ _---shy ------- -_ -shy~ -_- -- -----shy---------_

Lfl fllll11Viilllln~~lJ LL1IU~ Lflfllulam~Wliillllm~lJ 28 28 ~

Lflfllll11viillllm~lJLL1IU~L flfllul11vn~~~m~iillllm~lJ 5 1 6 ~

~-

5349 4~UJ

~ 54 11 65~middotulVl~iIJ

()middotniliH)ULLa()ililY11l~n~f)jLLil

d ~ vJ- oJ

ajff) bullbullbullbulllJlfJY1LUfJlJ

(if)jfl1a()ililliUA~~i lIiLf~m)

if)j criii lJlfJOliihumlj La~2Jitf1OliLLajllJY1LUfJlJ

bull bull

rt1Jn tJ~el~~1L~l n1~~m~n~ L~klel~1l13Jj11~VltJ1~tJ nllJlJ)1~tJel~1mru

lJelelkl~n1~1xmruru1r~~ ~ ~

3Jj11~VltJ1~tJnllJlJ) 1~tJel~1mru 1klV1~tJ~3Jn~Un3Jn ~1j11(lUVJ3Jfi1U iJn1~~m~n 2553

elJ~eJ~n1~~m~1Lnel1kl~ 8 nmJ1rl3J 2553

- 1 - ~VltJ1~1~~~rruyjll

~1~tJVl ~i~U~~1~)

j Y1 pound1 P11gfWiUru-nPI

ll1lJ1~lf1 bVI AiLJi~till1allLJ bVI fll

14 ~rl 2528 2431 48122470223 kl1tJf~V1~ ~1ILm~3J un~bull 2 49122470111 kl11~1)il~1 llLel3JLVl~ 10 V1 rl 2530 236 un~

3 48222470301 kl11~1)Ln~U tJ~~~1- 13 ~rl 2521 274 ~L~~bull 29 nrl 2528 3544 48222470320 ~tJLelm~tJ~ LVl)~Vlfi ~L~~

4 ~rl 2519 3355 48222470321 kl1tJ1kl-ntJ ~~klfikl~1~ ~L~~ 30 firl 2517 2886 48222470325 kl1tJ~3J~n~ ~1l~ ~L~~

7 48222470331 kl1tJ~~V11 )rjfl 23 V1rl 2517 344 ~L~~

8 48222470335 kl11~1)el3J1V1~ LV1t-ntJ 28 L3JtJ 2524 281 ~L~~bull ll1lJ1~lf1bVIAiLJi~tin1a~~ ~i~1

9 149122500101 Ikl1tJn~~1lV1 m)~ bull 1 12 ntJ 2529 282

ll1lJ1~lf1A~naa~fll1ll~i~~ltJ

10 147112610110 Ikl11~1)Ur(l(l1 LV1t~kl 1 22 firl 2524 294

ll1lJ1~lf1bVIAiLJi~ti blfa1ijn~

11 49122750106 kl1tJVl1~n~ u~Vl3J~~ 19 firl 2529 224 Jn~ bull lJ

12 4912275011 0 kl11~1)il~tJ1ll LV1ll~ 25 V1rl 2530 222 un~ lJ

13 49122750114 kl11~1)1l1)kl1 nklLL~~ 11 firl 2530 254 un~ IV QQ q

14 49122750117 kl1tJ)klV1ll~ ~lJL~~ 1 V1rl 2531 262 un~bull ll1lJ1~lf1b VI AiLJi~tiel ~ll1~naa~ bblJLJJbVIAiLJi~tin1a~~ ~ bull

15 49122790109 kl11~1)3JruYl~1 L3J~klVl~ 10 3Jrl 2531 286 16 49122790117 kl11~1)l~tJ1 Lj13JLllel 26 3Jrl 2531 291

20 ntJ 2523 243

ll1lJ1~lfrl bVI AiLJi~ tiel ~ll1~ naa~ bblJLJJ bVI AiLJi~tirielll1Jbull 18 50232800102 kl1tJ~~~n~ ~u~~~ff 13 3Jrl 2516 255 ~L~~

QlV fl Q ClI

19 50232800119 kl1tJelllm~ (l~tJ13J 9 ntJ 2523 306 ~L~~bull

20 50232800128 kl1tJkltJ3J tJrum 25 3Jrl 2515 246 ~L~~middot~

21 50232800130 kl1tJklll(l~ ~m)~ 17 ntJ 2517 235 ~L~~

22 51232800101 kl1tJl~V1~ ~klV1~3J 1 L3JtJ 2524 308 ~L~~bull Q fl IV lIlV

23 51232800106 kl1tJfi1klklVl~ lklVl~(l(l 19 L3JtJ 2512 275 ~L~~

24 51232800108 kl11~1)klV1f~r flm 6 3Jrl 2530 308 ~L~~

bull bull

__

I

~1~lJVi ~-X~U~~1~l

LtI~bbn~IJ~li1 bVI FILIJL~ielllll1Vln~~IJ bb1JIJI bVI FILIJL~irielllf11bull 28 ~poundJ 2528 250 ViLM~25 51232800110 1mJlJru~1-1 M1b~WYlEl-l

5 [l~ 2516 240 ViLM~26 51232800111 W1poundJW1l1 lfilJi

12 ~~ 2518 343 ViLM~51232800113 W1poundJpoundJEl~1l1poundJ YlEl-lm27 0

26 npoundJ 2514 34728 51232800116 W1m~ ~~lI1 ViLM~

29 51232800119 W1poundJElLYlW Cl~m 29 L~poundJ 2519 337 ViLM~bull L ~bbn~IJ~li1 bVI FILIJL~ielllll1V1 n~~3-1 bb1JIJI bVI FILIJL~i1 ~yhelllll1Vln~~IJ

30 50122810105 l1-1~1l~W[]Ylm poundj~~31poundJ 30 ~~ 2527 293 unm

5 ~~ 2529 232 unm31

32 51232810102 W1poundJlIW~ ~YI1~nJ 3 npoundJ 2524 271 ViLM~ d9

33 51232810103 W1poundJ ro1~iW[] M1u~~ 26 it~ 2528 300 ViLM~ OJ

34 51232810104 W1poundJ~~El-lPln~~

~1[l~nJ1~nJ 30 ~poundJ 2516 302 ViLM~bull 26 [l~ 2529 309 ViLM~

If 11

36 51232810106 W1poundJl~~[ln~ ro1~ElpoundJ~l~~nJ 5 fi~ 2514 304 ViLM~d9 bull bull

37 51232810107 W1ml~lJ~1Jl ~11lJln~ 27 ~ro1 2528 300 ViLM~

cY

38 51232810108 W1poundJ1l1[l~ ~W1l1lJ 11 ~poundJ 2522 298 ViLM~

39 51232810110 W1poundJYlEl-l~W ~~ro1-1Ll1ru 9 L~poundJ 2525 279 ViLM~ OJ

40 51232810111 W1poundJfi~poundJYlfi ~ElpoundJlJ1-1 16 ~ro1 2510 303 ViLM~bull 41 51232810112 W1poundJ~~LnpoundJ~m U~1iJ1U[l~-I 26 [l~ 2509 304 ViLM~

OJ bull

42 51232810114 W1poundJWL~M YlEl-l~~ 3 n~ 2528 267 ViLM~bull 43 51232810116 W1poundJ~Wfin~ iJru~LM~~W~1 1 ~ro1 2526 296 ViLM~

44 51232810117 W1poundJ~1lpoundJ ~ro1Wfi~[lW 21 ~ro1 2520 328 ViLM~ QQ S

45 51232810118 W1poundJ~Wl WElmW1~-I 5 ~~ 2525 320 ViLM~

46 51232810119 W1poundJVi~nJ poundJEl~YlEl-l 2 ~poundJ 2520 276 ViLM~bull 47 51232810120 rohEl1n1MbYlnnlbru ~1~~-lLijW 16 npoundJ 2526 279 ViLM~

OJ

48 51232810122 ri1El1n1MbYl~-I-npoundJ m~~-X[l 7 ~~ 2529 273 ViLM~

49 51232810127 W1poundJ~~iJnU lEl~LLU-I 23 ~poundJ 2517 307 ViLM~OJ

50 51232810128 W1poundJ~~~~ ~~~~El~ 25 iJro1 2530 277 ViLM~

51 51232810129 W1poundJM1lfi ~lIu~L~1~ 27 npoundJ 2524 352 ViLM~bullbull d9

~ Q

52 51232810130 W1poundJ~V1~Ylfi 1l~Yll-lro1 20 npoundJ 2523 301 ViLM~

53 51232810131 W1poundJ~1poundJ1l~ LLri~1l 26 ~~ 2515 320 ViLM~

54 51232810133 W1poundJM1lfi ~lIu~L~1~ 21 n~ 2509 279 ViLM~bullbull d9

55 51232810134 W1poundJ~~poundJYlfi bM~ 22 [lro1 2525 320 ViLM~bullbull JJl

56 51232810135 W1poundJ~lM~t1 b~lrWJl1~poundJ 26 iJro1 2521 304 ViLM~

57 51232810137 W1mL~-lfi~~~ ~1YJn 22 nro1 2526 322 58 151232810140 IW1poundJEl~~1l[l iJlLYlM I 15 ~ro1 2531 239 I ~_LM_~_

1

bull bull

bull bull

311

thIJlVlfl bbWWo ov ~1 tpllJVI ~~~th~1[]J llel - W1~~n~ rJW b~elW ihntpl bull ln~mj1bU~tJ

t1Jibbni3J~1l1 bVIfltIlt~iifl ~6l1Vln ii3J bblJIl-l bVI1ltIlt~iit vJW1fl ~6l1Vlnii3J

59 1512328101451 W1tJ~~lI ~JI~1 1 4 ~fl 2520

t1Jibbni3J~1l1 bVI1ltIlt~ iifl ~6l1Vl nii3J bblJIl-l bVI1ltIlt~ iin1ir~n1ifl ~6l1Vlnii3Jbull bull 60 51232900102 W1tJnll~n~ bbnJ~1~fl~ 7 ~fl 2522 370

OJ

61 51232900105 W1tJnelleltpl~bull rJjJJW1b~tJItJtlWl 19 ~tJ 2518 344

62 51232900109 W1tJ~~~ jJJ-W bbiJWbbnJ 29 b~tJ 2523 348

5123290013563 W1tJJh~~ ~~~JI 36210 ~tJ 2509bull 51232900145 W1tJmP1n~ ral1-b~1ral 64 37811 lI fl 2511

5123290015065 W11~1J~iM bllll~ 18 b~tJ 2520 376

~ ~vJ_-J ~Jllel W1tJVIblJtJW

l1111tlll1ll q

d QJ dd Cit

ViJJ1Vtll j~~lJNtlflljHWJJ D ViJt ~J F

Y1 brallj

Y1 brallj

Y1 brallj

Y1 brallj ~brallj

~brallj mrallj

IJruaampllitl~1UJU ~~1 L~ltil n1ifnH1 VI-anampll j]iA-ati fI1ampll j]iIJCU-n j]IV II U lJ

)JI1i)V1t11~tJnlln])l~tJfJ~1mrU1W~1mm11lu LiWl rrllt)~UYJ)Jfi1i1

~

)UVI 8 mnj1fl)J 2553

UnRnH1111F1tln~

~11J1~Jl1 m111JiTLnmmUEllJ

fiuriu 1 fiuriu 2

D1El I rY~ D1El I rY~

m111jJT

T I 1riul1hYC1

1

1llJ I D1El

mCJ11LVI

I rY~ I 1llJ

I

I l11El

m111Ltln

I rY~ 1 1llJ

011WlNllJl71lJ1flJ

ih~f11alJf11a9l 3 ~--------------Imiddot------------I------------+-----------+------------1------------1--

4 ----------1

nl1i9l011011UlJ

~nl

unRnH1111 FlTl LfIW

f------------J---------j----------I----------I------------j 4

-------------1-----------+ 6

+------------1------------1----------1-------1

011WlNllJl71lJ1flJ

iiLl1f1F11al11

ih~f11alJf11al11

il1lil1poundJ1

~nJ

1-- -- -----shy --1-- ---shy ---shy -1--------------1 ------------f -------shy ----I --- -------shy -1- -shy -- -----1------- ----+---- -------1

f ----- --- -- --1- --shy --shy ----- j shy -- shy - -- shy - - - -1- ---shy -------1- ---------shy -j-shy - - - - - - - - -- shy - - - - - ---shy

~------------j-------------f------------j------------j------------I

5

4

3

12

2

5

9

7

6

8

22

f-----------+-------- shy ---shy --shy -- -- -----shy --shy

~J3Jf~i1J 16 11 28

(i]1TJ5eJ1J LLi1 (i]11ilY11U fi IiieJl LLiIl

~ iVC- ~ i1l1leJ Ult1Y1L1JtIU

(1eJlAl5(i]11ill1UA1Vl1 A1L1I~t1l)

1eJl ~alUlt1n11ihumll L513Jl111 n11LLi1l1UY1LDtIU

Ut1~ntJ~tl~~il~IOlm~~mn~l~ltl~llid-lv1i~Vlm~millnJdCltJmNnmr 1Itltlld-l~m~lxmruruiUIil~

q ~ ~

d-lv1i~Vlm~tJnllnJdCltJ1lClm~ru1lVi~iJ~d-ln~u5wl ~Jv1rrilLJVld-lfii~ tlm~~mn 2553 GAQ ~ clIQI~

tl~d-lI1l~Clm~f1m~ild-lmlVl8 mnJiAd-l 2553

- 1 - ~ClUf1i~Iil~Uru~1il

~irlliJVl ~r~u~~ilild

MinJPfl~Pl7iJru-nPlLnEJ7~UEJ3Jf1Uvl1J 2

iii1lJ111I1mi~(ijJU11ll-J1lUbull 1 I49223070122 I litJllim Vl1lJ1l~ I 15 ~A 2526 342

M~ 7lPfl~Pl7yru-nPl

iii1lJ111l1mi~[i1JU11ll-J1lUbull unamp19 VitJ 2529 28149123070112 liJ~id~i~dtJ jJnllU~~1

q ~

10 ~A 2528 301 Vilf1~2 17 nVi 2520 27949223070105 litJ1llMru iJI~~ Vi lf1~3

q

5 IilA 2517 2914 49223070115 litJd-l~v1mrll m~i Vi lf1~ cl 49223070118 liJ~idf1f1fi~ ldClM 6 d-lA 2528 298 Vilf1~5

Q tr I 91

49223070119 litJ~dVltJ 1ltJiJIJ]iJ 10 ntJ 2530 250 Vi lf1~6 q lJ

16 VitJ 2530 319 Vi If~

diii1lJ111l1UL~~~1iii~i

8 49223150105 ~jJtlnllirutJVlfi VlnlOl 18 nVi 2505 330 Vilf1~ ~ q

49223150111 2 ~A 2495 2999 Vi lP1~

10 49223150125 liJ~id]rru~lIi iJrutJ 26 VitJ 2526 323 VilP1~ ~ q ~

7 ~A 2525 265 Vi lf1~

12 49223150132 litJtl1llliamp 1lilVIl 4 ntJ 2530 302 Vi lf1~

5022315012813 liJ~id~llJill~ru llmfind-l 28 ViA 2523 279 Vi lP1~

iii1lJ111l1~~U~~~1iiiU~1iii~ 14 49023330105 liJ~idrl~lli lIittl unamp1 ~A 2525 237

15 49123330111 litJ[9]1lClill IIN~d~~l 25 [9lA 2531 226 unamp lt

49123330124 litJlli All~ l1l~liA16 26 fiA 2530 221 unamplJ

Qet trQQ I

49123330134 litJ~VlfiViJ~ MlVltJd-liJ17 25 1d-ltJ 2530 243 unamplJ

18 25 ntJ 2518 218 Vi lP1~

19 48723330301 25 VitJ 2520 259 Vi lP1~

49723330101 litJn1ll tAdv1nCl20 30 VitJ 2521 277 Vi lf1~ q

21 49723330114 ~iJ ltlnurilViJ ~iVid-lil 7 VitJ 2522 279 ViIP1~

22 49723330115 liJ~idUiilf1n i~tVii 26 1d-ltJ 2520 300 Vi lP1~

4972333013423 3 [9]A 2503 346 Vi bP11t

24 49723330138 liJ1lIlllMi Il~J~9 13 ntJ 2508 347 Vi 1P1~ q lJ

bull ltV -=I d ~l(]jJVI ~i~iJ~91~d 1IEl - lJl~~n~

q

ellll11lilr~Ui~ raflellJ raflel Wi 25 149723330140 I lJl1~ld~m~~ bJ1~nJ

IV ~llll~lilnli~()nlinliU~

26 149123380116 I lJlt1~~itl b~1I~

ellll l~lil~ Wi~V1 m

27 492235301041 lJl1~ld~Elnl~ t1~(]1

~lJ b)EllJ thn (]

27 Vt fl 2507 I

16 b~tI 2531 I

18 ~tI 2531 I

(~1l~Pll~j]~lll~tJmVi~ Pl1Lll~tJmiddot)

~1l~ ~~lWJtJ n1~~lin~~ L~1~1ll1 mnL~~~lWYl~LfjtJW

nnw1m Q

f1 bblJlJ t

-=I

bU~t1

296

214

327

lhIJWl

rn~mn

~ bPlM

iJn~

~ bPlM

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 7: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

rt1Jn tJ~el~~1L~l n1~~m~n~ L~klel~1l13Jj11~VltJ1~tJ nllJlJ)1~tJel~1mru

lJelelkl~n1~1xmruru1r~~ ~ ~

3Jj11~VltJ1~tJnllJlJ) 1~tJel~1mru 1klV1~tJ~3Jn~Un3Jn ~1j11(lUVJ3Jfi1U iJn1~~m~n 2553

elJ~eJ~n1~~m~1Lnel1kl~ 8 nmJ1rl3J 2553

- 1 - ~VltJ1~1~~~rruyjll

~1~tJVl ~i~U~~1~)

j Y1 pound1 P11gfWiUru-nPI

ll1lJ1~lf1 bVI AiLJi~till1allLJ bVI fll

14 ~rl 2528 2431 48122470223 kl1tJf~V1~ ~1ILm~3J un~bull 2 49122470111 kl11~1)il~1 llLel3JLVl~ 10 V1 rl 2530 236 un~

3 48222470301 kl11~1)Ln~U tJ~~~1- 13 ~rl 2521 274 ~L~~bull 29 nrl 2528 3544 48222470320 ~tJLelm~tJ~ LVl)~Vlfi ~L~~

4 ~rl 2519 3355 48222470321 kl1tJ1kl-ntJ ~~klfikl~1~ ~L~~ 30 firl 2517 2886 48222470325 kl1tJ~3J~n~ ~1l~ ~L~~

7 48222470331 kl1tJ~~V11 )rjfl 23 V1rl 2517 344 ~L~~

8 48222470335 kl11~1)el3J1V1~ LV1t-ntJ 28 L3JtJ 2524 281 ~L~~bull ll1lJ1~lf1bVIAiLJi~tin1a~~ ~i~1

9 149122500101 Ikl1tJn~~1lV1 m)~ bull 1 12 ntJ 2529 282

ll1lJ1~lf1A~naa~fll1ll~i~~ltJ

10 147112610110 Ikl11~1)Ur(l(l1 LV1t~kl 1 22 firl 2524 294

ll1lJ1~lf1bVIAiLJi~ti blfa1ijn~

11 49122750106 kl1tJVl1~n~ u~Vl3J~~ 19 firl 2529 224 Jn~ bull lJ

12 4912275011 0 kl11~1)il~tJ1ll LV1ll~ 25 V1rl 2530 222 un~ lJ

13 49122750114 kl11~1)1l1)kl1 nklLL~~ 11 firl 2530 254 un~ IV QQ q

14 49122750117 kl1tJ)klV1ll~ ~lJL~~ 1 V1rl 2531 262 un~bull ll1lJ1~lf1b VI AiLJi~tiel ~ll1~naa~ bblJLJJbVIAiLJi~tin1a~~ ~ bull

15 49122790109 kl11~1)3JruYl~1 L3J~klVl~ 10 3Jrl 2531 286 16 49122790117 kl11~1)l~tJ1 Lj13JLllel 26 3Jrl 2531 291

20 ntJ 2523 243

ll1lJ1~lfrl bVI AiLJi~ tiel ~ll1~ naa~ bblJLJJ bVI AiLJi~tirielll1Jbull 18 50232800102 kl1tJ~~~n~ ~u~~~ff 13 3Jrl 2516 255 ~L~~

QlV fl Q ClI

19 50232800119 kl1tJelllm~ (l~tJ13J 9 ntJ 2523 306 ~L~~bull

20 50232800128 kl1tJkltJ3J tJrum 25 3Jrl 2515 246 ~L~~middot~

21 50232800130 kl1tJklll(l~ ~m)~ 17 ntJ 2517 235 ~L~~

22 51232800101 kl1tJl~V1~ ~klV1~3J 1 L3JtJ 2524 308 ~L~~bull Q fl IV lIlV

23 51232800106 kl1tJfi1klklVl~ lklVl~(l(l 19 L3JtJ 2512 275 ~L~~

24 51232800108 kl11~1)klV1f~r flm 6 3Jrl 2530 308 ~L~~

bull bull

__

I

~1~lJVi ~-X~U~~1~l

LtI~bbn~IJ~li1 bVI FILIJL~ielllll1Vln~~IJ bb1JIJI bVI FILIJL~irielllf11bull 28 ~poundJ 2528 250 ViLM~25 51232800110 1mJlJru~1-1 M1b~WYlEl-l

5 [l~ 2516 240 ViLM~26 51232800111 W1poundJW1l1 lfilJi

12 ~~ 2518 343 ViLM~51232800113 W1poundJpoundJEl~1l1poundJ YlEl-lm27 0

26 npoundJ 2514 34728 51232800116 W1m~ ~~lI1 ViLM~

29 51232800119 W1poundJElLYlW Cl~m 29 L~poundJ 2519 337 ViLM~bull L ~bbn~IJ~li1 bVI FILIJL~ielllll1V1 n~~3-1 bb1JIJI bVI FILIJL~i1 ~yhelllll1Vln~~IJ

30 50122810105 l1-1~1l~W[]Ylm poundj~~31poundJ 30 ~~ 2527 293 unm

5 ~~ 2529 232 unm31

32 51232810102 W1poundJlIW~ ~YI1~nJ 3 npoundJ 2524 271 ViLM~ d9

33 51232810103 W1poundJ ro1~iW[] M1u~~ 26 it~ 2528 300 ViLM~ OJ

34 51232810104 W1poundJ~~El-lPln~~

~1[l~nJ1~nJ 30 ~poundJ 2516 302 ViLM~bull 26 [l~ 2529 309 ViLM~

If 11

36 51232810106 W1poundJl~~[ln~ ro1~ElpoundJ~l~~nJ 5 fi~ 2514 304 ViLM~d9 bull bull

37 51232810107 W1ml~lJ~1Jl ~11lJln~ 27 ~ro1 2528 300 ViLM~

cY

38 51232810108 W1poundJ1l1[l~ ~W1l1lJ 11 ~poundJ 2522 298 ViLM~

39 51232810110 W1poundJYlEl-l~W ~~ro1-1Ll1ru 9 L~poundJ 2525 279 ViLM~ OJ

40 51232810111 W1poundJfi~poundJYlfi ~ElpoundJlJ1-1 16 ~ro1 2510 303 ViLM~bull 41 51232810112 W1poundJ~~LnpoundJ~m U~1iJ1U[l~-I 26 [l~ 2509 304 ViLM~

OJ bull

42 51232810114 W1poundJWL~M YlEl-l~~ 3 n~ 2528 267 ViLM~bull 43 51232810116 W1poundJ~Wfin~ iJru~LM~~W~1 1 ~ro1 2526 296 ViLM~

44 51232810117 W1poundJ~1lpoundJ ~ro1Wfi~[lW 21 ~ro1 2520 328 ViLM~ QQ S

45 51232810118 W1poundJ~Wl WElmW1~-I 5 ~~ 2525 320 ViLM~

46 51232810119 W1poundJVi~nJ poundJEl~YlEl-l 2 ~poundJ 2520 276 ViLM~bull 47 51232810120 rohEl1n1MbYlnnlbru ~1~~-lLijW 16 npoundJ 2526 279 ViLM~

OJ

48 51232810122 ri1El1n1MbYl~-I-npoundJ m~~-X[l 7 ~~ 2529 273 ViLM~

49 51232810127 W1poundJ~~iJnU lEl~LLU-I 23 ~poundJ 2517 307 ViLM~OJ

50 51232810128 W1poundJ~~~~ ~~~~El~ 25 iJro1 2530 277 ViLM~

51 51232810129 W1poundJM1lfi ~lIu~L~1~ 27 npoundJ 2524 352 ViLM~bullbull d9

~ Q

52 51232810130 W1poundJ~V1~Ylfi 1l~Yll-lro1 20 npoundJ 2523 301 ViLM~

53 51232810131 W1poundJ~1poundJ1l~ LLri~1l 26 ~~ 2515 320 ViLM~

54 51232810133 W1poundJM1lfi ~lIu~L~1~ 21 n~ 2509 279 ViLM~bullbull d9

55 51232810134 W1poundJ~~poundJYlfi bM~ 22 [lro1 2525 320 ViLM~bullbull JJl

56 51232810135 W1poundJ~lM~t1 b~lrWJl1~poundJ 26 iJro1 2521 304 ViLM~

57 51232810137 W1mL~-lfi~~~ ~1YJn 22 nro1 2526 322 58 151232810140 IW1poundJEl~~1l[l iJlLYlM I 15 ~ro1 2531 239 I ~_LM_~_

1

bull bull

bull bull

311

thIJlVlfl bbWWo ov ~1 tpllJVI ~~~th~1[]J llel - W1~~n~ rJW b~elW ihntpl bull ln~mj1bU~tJ

t1Jibbni3J~1l1 bVIfltIlt~iifl ~6l1Vln ii3J bblJIl-l bVI1ltIlt~iit vJW1fl ~6l1Vlnii3J

59 1512328101451 W1tJ~~lI ~JI~1 1 4 ~fl 2520

t1Jibbni3J~1l1 bVI1ltIlt~ iifl ~6l1Vl nii3J bblJIl-l bVI1ltIlt~ iin1ir~n1ifl ~6l1Vlnii3Jbull bull 60 51232900102 W1tJnll~n~ bbnJ~1~fl~ 7 ~fl 2522 370

OJ

61 51232900105 W1tJnelleltpl~bull rJjJJW1b~tJItJtlWl 19 ~tJ 2518 344

62 51232900109 W1tJ~~~ jJJ-W bbiJWbbnJ 29 b~tJ 2523 348

5123290013563 W1tJJh~~ ~~~JI 36210 ~tJ 2509bull 51232900145 W1tJmP1n~ ral1-b~1ral 64 37811 lI fl 2511

5123290015065 W11~1J~iM bllll~ 18 b~tJ 2520 376

~ ~vJ_-J ~Jllel W1tJVIblJtJW

l1111tlll1ll q

d QJ dd Cit

ViJJ1Vtll j~~lJNtlflljHWJJ D ViJt ~J F

Y1 brallj

Y1 brallj

Y1 brallj

Y1 brallj ~brallj

~brallj mrallj

IJruaampllitl~1UJU ~~1 L~ltil n1ifnH1 VI-anampll j]iA-ati fI1ampll j]iIJCU-n j]IV II U lJ

)JI1i)V1t11~tJnlln])l~tJfJ~1mrU1W~1mm11lu LiWl rrllt)~UYJ)Jfi1i1

~

)UVI 8 mnj1fl)J 2553

UnRnH1111F1tln~

~11J1~Jl1 m111JiTLnmmUEllJ

fiuriu 1 fiuriu 2

D1El I rY~ D1El I rY~

m111jJT

T I 1riul1hYC1

1

1llJ I D1El

mCJ11LVI

I rY~ I 1llJ

I

I l11El

m111Ltln

I rY~ 1 1llJ

011WlNllJl71lJ1flJ

ih~f11alJf11a9l 3 ~--------------Imiddot------------I------------+-----------+------------1------------1--

4 ----------1

nl1i9l011011UlJ

~nl

unRnH1111 FlTl LfIW

f------------J---------j----------I----------I------------j 4

-------------1-----------+ 6

+------------1------------1----------1-------1

011WlNllJl71lJ1flJ

iiLl1f1F11al11

ih~f11alJf11al11

il1lil1poundJ1

~nJ

1-- -- -----shy --1-- ---shy ---shy -1--------------1 ------------f -------shy ----I --- -------shy -1- -shy -- -----1------- ----+---- -------1

f ----- --- -- --1- --shy --shy ----- j shy -- shy - -- shy - - - -1- ---shy -------1- ---------shy -j-shy - - - - - - - - -- shy - - - - - ---shy

~------------j-------------f------------j------------j------------I

5

4

3

12

2

5

9

7

6

8

22

f-----------+-------- shy ---shy --shy -- -- -----shy --shy

~J3Jf~i1J 16 11 28

(i]1TJ5eJ1J LLi1 (i]11ilY11U fi IiieJl LLiIl

~ iVC- ~ i1l1leJ Ult1Y1L1JtIU

(1eJlAl5(i]11ill1UA1Vl1 A1L1I~t1l)

1eJl ~alUlt1n11ihumll L513Jl111 n11LLi1l1UY1LDtIU

Ut1~ntJ~tl~~il~IOlm~~mn~l~ltl~llid-lv1i~Vlm~millnJdCltJmNnmr 1Itltlld-l~m~lxmruruiUIil~

q ~ ~

d-lv1i~Vlm~tJnllnJdCltJ1lClm~ru1lVi~iJ~d-ln~u5wl ~Jv1rrilLJVld-lfii~ tlm~~mn 2553 GAQ ~ clIQI~

tl~d-lI1l~Clm~f1m~ild-lmlVl8 mnJiAd-l 2553

- 1 - ~ClUf1i~Iil~Uru~1il

~irlliJVl ~r~u~~ilild

MinJPfl~Pl7iJru-nPlLnEJ7~UEJ3Jf1Uvl1J 2

iii1lJ111I1mi~(ijJU11ll-J1lUbull 1 I49223070122 I litJllim Vl1lJ1l~ I 15 ~A 2526 342

M~ 7lPfl~Pl7yru-nPl

iii1lJ111l1mi~[i1JU11ll-J1lUbull unamp19 VitJ 2529 28149123070112 liJ~id~i~dtJ jJnllU~~1

q ~

10 ~A 2528 301 Vilf1~2 17 nVi 2520 27949223070105 litJ1llMru iJI~~ Vi lf1~3

q

5 IilA 2517 2914 49223070115 litJd-l~v1mrll m~i Vi lf1~ cl 49223070118 liJ~idf1f1fi~ ldClM 6 d-lA 2528 298 Vilf1~5

Q tr I 91

49223070119 litJ~dVltJ 1ltJiJIJ]iJ 10 ntJ 2530 250 Vi lf1~6 q lJ

16 VitJ 2530 319 Vi If~

diii1lJ111l1UL~~~1iii~i

8 49223150105 ~jJtlnllirutJVlfi VlnlOl 18 nVi 2505 330 Vilf1~ ~ q

49223150111 2 ~A 2495 2999 Vi lP1~

10 49223150125 liJ~id]rru~lIi iJrutJ 26 VitJ 2526 323 VilP1~ ~ q ~

7 ~A 2525 265 Vi lf1~

12 49223150132 litJtl1llliamp 1lilVIl 4 ntJ 2530 302 Vi lf1~

5022315012813 liJ~id~llJill~ru llmfind-l 28 ViA 2523 279 Vi lP1~

iii1lJ111l1~~U~~~1iiiU~1iii~ 14 49023330105 liJ~idrl~lli lIittl unamp1 ~A 2525 237

15 49123330111 litJ[9]1lClill IIN~d~~l 25 [9lA 2531 226 unamp lt

49123330124 litJlli All~ l1l~liA16 26 fiA 2530 221 unamplJ

Qet trQQ I

49123330134 litJ~VlfiViJ~ MlVltJd-liJ17 25 1d-ltJ 2530 243 unamplJ

18 25 ntJ 2518 218 Vi lP1~

19 48723330301 25 VitJ 2520 259 Vi lP1~

49723330101 litJn1ll tAdv1nCl20 30 VitJ 2521 277 Vi lf1~ q

21 49723330114 ~iJ ltlnurilViJ ~iVid-lil 7 VitJ 2522 279 ViIP1~

22 49723330115 liJ~idUiilf1n i~tVii 26 1d-ltJ 2520 300 Vi lP1~

4972333013423 3 [9]A 2503 346 Vi bP11t

24 49723330138 liJ1lIlllMi Il~J~9 13 ntJ 2508 347 Vi 1P1~ q lJ

bull ltV -=I d ~l(]jJVI ~i~iJ~91~d 1IEl - lJl~~n~

q

ellll11lilr~Ui~ raflellJ raflel Wi 25 149723330140 I lJl1~ld~m~~ bJ1~nJ

IV ~llll~lilnli~()nlinliU~

26 149123380116 I lJlt1~~itl b~1I~

ellll l~lil~ Wi~V1 m

27 492235301041 lJl1~ld~Elnl~ t1~(]1

~lJ b)EllJ thn (]

27 Vt fl 2507 I

16 b~tI 2531 I

18 ~tI 2531 I

(~1l~Pll~j]~lll~tJmVi~ Pl1Lll~tJmiddot)

~1l~ ~~lWJtJ n1~~lin~~ L~1~1ll1 mnL~~~lWYl~LfjtJW

nnw1m Q

f1 bblJlJ t

-=I

bU~t1

296

214

327

lhIJWl

rn~mn

~ bPlM

iJn~

~ bPlM

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 8: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

__

I

~1~lJVi ~-X~U~~1~l

LtI~bbn~IJ~li1 bVI FILIJL~ielllll1Vln~~IJ bb1JIJI bVI FILIJL~irielllf11bull 28 ~poundJ 2528 250 ViLM~25 51232800110 1mJlJru~1-1 M1b~WYlEl-l

5 [l~ 2516 240 ViLM~26 51232800111 W1poundJW1l1 lfilJi

12 ~~ 2518 343 ViLM~51232800113 W1poundJpoundJEl~1l1poundJ YlEl-lm27 0

26 npoundJ 2514 34728 51232800116 W1m~ ~~lI1 ViLM~

29 51232800119 W1poundJElLYlW Cl~m 29 L~poundJ 2519 337 ViLM~bull L ~bbn~IJ~li1 bVI FILIJL~ielllll1V1 n~~3-1 bb1JIJI bVI FILIJL~i1 ~yhelllll1Vln~~IJ

30 50122810105 l1-1~1l~W[]Ylm poundj~~31poundJ 30 ~~ 2527 293 unm

5 ~~ 2529 232 unm31

32 51232810102 W1poundJlIW~ ~YI1~nJ 3 npoundJ 2524 271 ViLM~ d9

33 51232810103 W1poundJ ro1~iW[] M1u~~ 26 it~ 2528 300 ViLM~ OJ

34 51232810104 W1poundJ~~El-lPln~~

~1[l~nJ1~nJ 30 ~poundJ 2516 302 ViLM~bull 26 [l~ 2529 309 ViLM~

If 11

36 51232810106 W1poundJl~~[ln~ ro1~ElpoundJ~l~~nJ 5 fi~ 2514 304 ViLM~d9 bull bull

37 51232810107 W1ml~lJ~1Jl ~11lJln~ 27 ~ro1 2528 300 ViLM~

cY

38 51232810108 W1poundJ1l1[l~ ~W1l1lJ 11 ~poundJ 2522 298 ViLM~

39 51232810110 W1poundJYlEl-l~W ~~ro1-1Ll1ru 9 L~poundJ 2525 279 ViLM~ OJ

40 51232810111 W1poundJfi~poundJYlfi ~ElpoundJlJ1-1 16 ~ro1 2510 303 ViLM~bull 41 51232810112 W1poundJ~~LnpoundJ~m U~1iJ1U[l~-I 26 [l~ 2509 304 ViLM~

OJ bull

42 51232810114 W1poundJWL~M YlEl-l~~ 3 n~ 2528 267 ViLM~bull 43 51232810116 W1poundJ~Wfin~ iJru~LM~~W~1 1 ~ro1 2526 296 ViLM~

44 51232810117 W1poundJ~1lpoundJ ~ro1Wfi~[lW 21 ~ro1 2520 328 ViLM~ QQ S

45 51232810118 W1poundJ~Wl WElmW1~-I 5 ~~ 2525 320 ViLM~

46 51232810119 W1poundJVi~nJ poundJEl~YlEl-l 2 ~poundJ 2520 276 ViLM~bull 47 51232810120 rohEl1n1MbYlnnlbru ~1~~-lLijW 16 npoundJ 2526 279 ViLM~

OJ

48 51232810122 ri1El1n1MbYl~-I-npoundJ m~~-X[l 7 ~~ 2529 273 ViLM~

49 51232810127 W1poundJ~~iJnU lEl~LLU-I 23 ~poundJ 2517 307 ViLM~OJ

50 51232810128 W1poundJ~~~~ ~~~~El~ 25 iJro1 2530 277 ViLM~

51 51232810129 W1poundJM1lfi ~lIu~L~1~ 27 npoundJ 2524 352 ViLM~bullbull d9

~ Q

52 51232810130 W1poundJ~V1~Ylfi 1l~Yll-lro1 20 npoundJ 2523 301 ViLM~

53 51232810131 W1poundJ~1poundJ1l~ LLri~1l 26 ~~ 2515 320 ViLM~

54 51232810133 W1poundJM1lfi ~lIu~L~1~ 21 n~ 2509 279 ViLM~bullbull d9

55 51232810134 W1poundJ~~poundJYlfi bM~ 22 [lro1 2525 320 ViLM~bullbull JJl

56 51232810135 W1poundJ~lM~t1 b~lrWJl1~poundJ 26 iJro1 2521 304 ViLM~

57 51232810137 W1mL~-lfi~~~ ~1YJn 22 nro1 2526 322 58 151232810140 IW1poundJEl~~1l[l iJlLYlM I 15 ~ro1 2531 239 I ~_LM_~_

1

bull bull

bull bull

311

thIJlVlfl bbWWo ov ~1 tpllJVI ~~~th~1[]J llel - W1~~n~ rJW b~elW ihntpl bull ln~mj1bU~tJ

t1Jibbni3J~1l1 bVIfltIlt~iifl ~6l1Vln ii3J bblJIl-l bVI1ltIlt~iit vJW1fl ~6l1Vlnii3J

59 1512328101451 W1tJ~~lI ~JI~1 1 4 ~fl 2520

t1Jibbni3J~1l1 bVI1ltIlt~ iifl ~6l1Vl nii3J bblJIl-l bVI1ltIlt~ iin1ir~n1ifl ~6l1Vlnii3Jbull bull 60 51232900102 W1tJnll~n~ bbnJ~1~fl~ 7 ~fl 2522 370

OJ

61 51232900105 W1tJnelleltpl~bull rJjJJW1b~tJItJtlWl 19 ~tJ 2518 344

62 51232900109 W1tJ~~~ jJJ-W bbiJWbbnJ 29 b~tJ 2523 348

5123290013563 W1tJJh~~ ~~~JI 36210 ~tJ 2509bull 51232900145 W1tJmP1n~ ral1-b~1ral 64 37811 lI fl 2511

5123290015065 W11~1J~iM bllll~ 18 b~tJ 2520 376

~ ~vJ_-J ~Jllel W1tJVIblJtJW

l1111tlll1ll q

d QJ dd Cit

ViJJ1Vtll j~~lJNtlflljHWJJ D ViJt ~J F

Y1 brallj

Y1 brallj

Y1 brallj

Y1 brallj ~brallj

~brallj mrallj

IJruaampllitl~1UJU ~~1 L~ltil n1ifnH1 VI-anampll j]iA-ati fI1ampll j]iIJCU-n j]IV II U lJ

)JI1i)V1t11~tJnlln])l~tJfJ~1mrU1W~1mm11lu LiWl rrllt)~UYJ)Jfi1i1

~

)UVI 8 mnj1fl)J 2553

UnRnH1111F1tln~

~11J1~Jl1 m111JiTLnmmUEllJ

fiuriu 1 fiuriu 2

D1El I rY~ D1El I rY~

m111jJT

T I 1riul1hYC1

1

1llJ I D1El

mCJ11LVI

I rY~ I 1llJ

I

I l11El

m111Ltln

I rY~ 1 1llJ

011WlNllJl71lJ1flJ

ih~f11alJf11a9l 3 ~--------------Imiddot------------I------------+-----------+------------1------------1--

4 ----------1

nl1i9l011011UlJ

~nl

unRnH1111 FlTl LfIW

f------------J---------j----------I----------I------------j 4

-------------1-----------+ 6

+------------1------------1----------1-------1

011WlNllJl71lJ1flJ

iiLl1f1F11al11

ih~f11alJf11al11

il1lil1poundJ1

~nJ

1-- -- -----shy --1-- ---shy ---shy -1--------------1 ------------f -------shy ----I --- -------shy -1- -shy -- -----1------- ----+---- -------1

f ----- --- -- --1- --shy --shy ----- j shy -- shy - -- shy - - - -1- ---shy -------1- ---------shy -j-shy - - - - - - - - -- shy - - - - - ---shy

~------------j-------------f------------j------------j------------I

5

4

3

12

2

5

9

7

6

8

22

f-----------+-------- shy ---shy --shy -- -- -----shy --shy

~J3Jf~i1J 16 11 28

(i]1TJ5eJ1J LLi1 (i]11ilY11U fi IiieJl LLiIl

~ iVC- ~ i1l1leJ Ult1Y1L1JtIU

(1eJlAl5(i]11ill1UA1Vl1 A1L1I~t1l)

1eJl ~alUlt1n11ihumll L513Jl111 n11LLi1l1UY1LDtIU

Ut1~ntJ~tl~~il~IOlm~~mn~l~ltl~llid-lv1i~Vlm~millnJdCltJmNnmr 1Itltlld-l~m~lxmruruiUIil~

q ~ ~

d-lv1i~Vlm~tJnllnJdCltJ1lClm~ru1lVi~iJ~d-ln~u5wl ~Jv1rrilLJVld-lfii~ tlm~~mn 2553 GAQ ~ clIQI~

tl~d-lI1l~Clm~f1m~ild-lmlVl8 mnJiAd-l 2553

- 1 - ~ClUf1i~Iil~Uru~1il

~irlliJVl ~r~u~~ilild

MinJPfl~Pl7iJru-nPlLnEJ7~UEJ3Jf1Uvl1J 2

iii1lJ111I1mi~(ijJU11ll-J1lUbull 1 I49223070122 I litJllim Vl1lJ1l~ I 15 ~A 2526 342

M~ 7lPfl~Pl7yru-nPl

iii1lJ111l1mi~[i1JU11ll-J1lUbull unamp19 VitJ 2529 28149123070112 liJ~id~i~dtJ jJnllU~~1

q ~

10 ~A 2528 301 Vilf1~2 17 nVi 2520 27949223070105 litJ1llMru iJI~~ Vi lf1~3

q

5 IilA 2517 2914 49223070115 litJd-l~v1mrll m~i Vi lf1~ cl 49223070118 liJ~idf1f1fi~ ldClM 6 d-lA 2528 298 Vilf1~5

Q tr I 91

49223070119 litJ~dVltJ 1ltJiJIJ]iJ 10 ntJ 2530 250 Vi lf1~6 q lJ

16 VitJ 2530 319 Vi If~

diii1lJ111l1UL~~~1iii~i

8 49223150105 ~jJtlnllirutJVlfi VlnlOl 18 nVi 2505 330 Vilf1~ ~ q

49223150111 2 ~A 2495 2999 Vi lP1~

10 49223150125 liJ~id]rru~lIi iJrutJ 26 VitJ 2526 323 VilP1~ ~ q ~

7 ~A 2525 265 Vi lf1~

12 49223150132 litJtl1llliamp 1lilVIl 4 ntJ 2530 302 Vi lf1~

5022315012813 liJ~id~llJill~ru llmfind-l 28 ViA 2523 279 Vi lP1~

iii1lJ111l1~~U~~~1iiiU~1iii~ 14 49023330105 liJ~idrl~lli lIittl unamp1 ~A 2525 237

15 49123330111 litJ[9]1lClill IIN~d~~l 25 [9lA 2531 226 unamp lt

49123330124 litJlli All~ l1l~liA16 26 fiA 2530 221 unamplJ

Qet trQQ I

49123330134 litJ~VlfiViJ~ MlVltJd-liJ17 25 1d-ltJ 2530 243 unamplJ

18 25 ntJ 2518 218 Vi lP1~

19 48723330301 25 VitJ 2520 259 Vi lP1~

49723330101 litJn1ll tAdv1nCl20 30 VitJ 2521 277 Vi lf1~ q

21 49723330114 ~iJ ltlnurilViJ ~iVid-lil 7 VitJ 2522 279 ViIP1~

22 49723330115 liJ~idUiilf1n i~tVii 26 1d-ltJ 2520 300 Vi lP1~

4972333013423 3 [9]A 2503 346 Vi bP11t

24 49723330138 liJ1lIlllMi Il~J~9 13 ntJ 2508 347 Vi 1P1~ q lJ

bull ltV -=I d ~l(]jJVI ~i~iJ~91~d 1IEl - lJl~~n~

q

ellll11lilr~Ui~ raflellJ raflel Wi 25 149723330140 I lJl1~ld~m~~ bJ1~nJ

IV ~llll~lilnli~()nlinliU~

26 149123380116 I lJlt1~~itl b~1I~

ellll l~lil~ Wi~V1 m

27 492235301041 lJl1~ld~Elnl~ t1~(]1

~lJ b)EllJ thn (]

27 Vt fl 2507 I

16 b~tI 2531 I

18 ~tI 2531 I

(~1l~Pll~j]~lll~tJmVi~ Pl1Lll~tJmiddot)

~1l~ ~~lWJtJ n1~~lin~~ L~1~1ll1 mnL~~~lWYl~LfjtJW

nnw1m Q

f1 bblJlJ t

-=I

bU~t1

296

214

327

lhIJWl

rn~mn

~ bPlM

iJn~

~ bPlM

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 9: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

bull bull

311

thIJlVlfl bbWWo ov ~1 tpllJVI ~~~th~1[]J llel - W1~~n~ rJW b~elW ihntpl bull ln~mj1bU~tJ

t1Jibbni3J~1l1 bVIfltIlt~iifl ~6l1Vln ii3J bblJIl-l bVI1ltIlt~iit vJW1fl ~6l1Vlnii3J

59 1512328101451 W1tJ~~lI ~JI~1 1 4 ~fl 2520

t1Jibbni3J~1l1 bVI1ltIlt~ iifl ~6l1Vl nii3J bblJIl-l bVI1ltIlt~ iin1ir~n1ifl ~6l1Vlnii3Jbull bull 60 51232900102 W1tJnll~n~ bbnJ~1~fl~ 7 ~fl 2522 370

OJ

61 51232900105 W1tJnelleltpl~bull rJjJJW1b~tJItJtlWl 19 ~tJ 2518 344

62 51232900109 W1tJ~~~ jJJ-W bbiJWbbnJ 29 b~tJ 2523 348

5123290013563 W1tJJh~~ ~~~JI 36210 ~tJ 2509bull 51232900145 W1tJmP1n~ ral1-b~1ral 64 37811 lI fl 2511

5123290015065 W11~1J~iM bllll~ 18 b~tJ 2520 376

~ ~vJ_-J ~Jllel W1tJVIblJtJW

l1111tlll1ll q

d QJ dd Cit

ViJJ1Vtll j~~lJNtlflljHWJJ D ViJt ~J F

Y1 brallj

Y1 brallj

Y1 brallj

Y1 brallj ~brallj

~brallj mrallj

IJruaampllitl~1UJU ~~1 L~ltil n1ifnH1 VI-anampll j]iA-ati fI1ampll j]iIJCU-n j]IV II U lJ

)JI1i)V1t11~tJnlln])l~tJfJ~1mrU1W~1mm11lu LiWl rrllt)~UYJ)Jfi1i1

~

)UVI 8 mnj1fl)J 2553

UnRnH1111F1tln~

~11J1~Jl1 m111JiTLnmmUEllJ

fiuriu 1 fiuriu 2

D1El I rY~ D1El I rY~

m111jJT

T I 1riul1hYC1

1

1llJ I D1El

mCJ11LVI

I rY~ I 1llJ

I

I l11El

m111Ltln

I rY~ 1 1llJ

011WlNllJl71lJ1flJ

ih~f11alJf11a9l 3 ~--------------Imiddot------------I------------+-----------+------------1------------1--

4 ----------1

nl1i9l011011UlJ

~nl

unRnH1111 FlTl LfIW

f------------J---------j----------I----------I------------j 4

-------------1-----------+ 6

+------------1------------1----------1-------1

011WlNllJl71lJ1flJ

iiLl1f1F11al11

ih~f11alJf11al11

il1lil1poundJ1

~nJ

1-- -- -----shy --1-- ---shy ---shy -1--------------1 ------------f -------shy ----I --- -------shy -1- -shy -- -----1------- ----+---- -------1

f ----- --- -- --1- --shy --shy ----- j shy -- shy - -- shy - - - -1- ---shy -------1- ---------shy -j-shy - - - - - - - - -- shy - - - - - ---shy

~------------j-------------f------------j------------j------------I

5

4

3

12

2

5

9

7

6

8

22

f-----------+-------- shy ---shy --shy -- -- -----shy --shy

~J3Jf~i1J 16 11 28

(i]1TJ5eJ1J LLi1 (i]11ilY11U fi IiieJl LLiIl

~ iVC- ~ i1l1leJ Ult1Y1L1JtIU

(1eJlAl5(i]11ill1UA1Vl1 A1L1I~t1l)

1eJl ~alUlt1n11ihumll L513Jl111 n11LLi1l1UY1LDtIU

Ut1~ntJ~tl~~il~IOlm~~mn~l~ltl~llid-lv1i~Vlm~millnJdCltJmNnmr 1Itltlld-l~m~lxmruruiUIil~

q ~ ~

d-lv1i~Vlm~tJnllnJdCltJ1lClm~ru1lVi~iJ~d-ln~u5wl ~Jv1rrilLJVld-lfii~ tlm~~mn 2553 GAQ ~ clIQI~

tl~d-lI1l~Clm~f1m~ild-lmlVl8 mnJiAd-l 2553

- 1 - ~ClUf1i~Iil~Uru~1il

~irlliJVl ~r~u~~ilild

MinJPfl~Pl7iJru-nPlLnEJ7~UEJ3Jf1Uvl1J 2

iii1lJ111I1mi~(ijJU11ll-J1lUbull 1 I49223070122 I litJllim Vl1lJ1l~ I 15 ~A 2526 342

M~ 7lPfl~Pl7yru-nPl

iii1lJ111l1mi~[i1JU11ll-J1lUbull unamp19 VitJ 2529 28149123070112 liJ~id~i~dtJ jJnllU~~1

q ~

10 ~A 2528 301 Vilf1~2 17 nVi 2520 27949223070105 litJ1llMru iJI~~ Vi lf1~3

q

5 IilA 2517 2914 49223070115 litJd-l~v1mrll m~i Vi lf1~ cl 49223070118 liJ~idf1f1fi~ ldClM 6 d-lA 2528 298 Vilf1~5

Q tr I 91

49223070119 litJ~dVltJ 1ltJiJIJ]iJ 10 ntJ 2530 250 Vi lf1~6 q lJ

16 VitJ 2530 319 Vi If~

diii1lJ111l1UL~~~1iii~i

8 49223150105 ~jJtlnllirutJVlfi VlnlOl 18 nVi 2505 330 Vilf1~ ~ q

49223150111 2 ~A 2495 2999 Vi lP1~

10 49223150125 liJ~id]rru~lIi iJrutJ 26 VitJ 2526 323 VilP1~ ~ q ~

7 ~A 2525 265 Vi lf1~

12 49223150132 litJtl1llliamp 1lilVIl 4 ntJ 2530 302 Vi lf1~

5022315012813 liJ~id~llJill~ru llmfind-l 28 ViA 2523 279 Vi lP1~

iii1lJ111l1~~U~~~1iiiU~1iii~ 14 49023330105 liJ~idrl~lli lIittl unamp1 ~A 2525 237

15 49123330111 litJ[9]1lClill IIN~d~~l 25 [9lA 2531 226 unamp lt

49123330124 litJlli All~ l1l~liA16 26 fiA 2530 221 unamplJ

Qet trQQ I

49123330134 litJ~VlfiViJ~ MlVltJd-liJ17 25 1d-ltJ 2530 243 unamplJ

18 25 ntJ 2518 218 Vi lP1~

19 48723330301 25 VitJ 2520 259 Vi lP1~

49723330101 litJn1ll tAdv1nCl20 30 VitJ 2521 277 Vi lf1~ q

21 49723330114 ~iJ ltlnurilViJ ~iVid-lil 7 VitJ 2522 279 ViIP1~

22 49723330115 liJ~idUiilf1n i~tVii 26 1d-ltJ 2520 300 Vi lP1~

4972333013423 3 [9]A 2503 346 Vi bP11t

24 49723330138 liJ1lIlllMi Il~J~9 13 ntJ 2508 347 Vi 1P1~ q lJ

bull ltV -=I d ~l(]jJVI ~i~iJ~91~d 1IEl - lJl~~n~

q

ellll11lilr~Ui~ raflellJ raflel Wi 25 149723330140 I lJl1~ld~m~~ bJ1~nJ

IV ~llll~lilnli~()nlinliU~

26 149123380116 I lJlt1~~itl b~1I~

ellll l~lil~ Wi~V1 m

27 492235301041 lJl1~ld~Elnl~ t1~(]1

~lJ b)EllJ thn (]

27 Vt fl 2507 I

16 b~tI 2531 I

18 ~tI 2531 I

(~1l~Pll~j]~lll~tJmVi~ Pl1Lll~tJmiddot)

~1l~ ~~lWJtJ n1~~lin~~ L~1~1ll1 mnL~~~lWYl~LfjtJW

nnw1m Q

f1 bblJlJ t

-=I

bU~t1

296

214

327

lhIJWl

rn~mn

~ bPlM

iJn~

~ bPlM

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 10: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

IJruaampllitl~1UJU ~~1 L~ltil n1ifnH1 VI-anampll j]iA-ati fI1ampll j]iIJCU-n j]IV II U lJ

)JI1i)V1t11~tJnlln])l~tJfJ~1mrU1W~1mm11lu LiWl rrllt)~UYJ)Jfi1i1

~

)UVI 8 mnj1fl)J 2553

UnRnH1111F1tln~

~11J1~Jl1 m111JiTLnmmUEllJ

fiuriu 1 fiuriu 2

D1El I rY~ D1El I rY~

m111jJT

T I 1riul1hYC1

1

1llJ I D1El

mCJ11LVI

I rY~ I 1llJ

I

I l11El

m111Ltln

I rY~ 1 1llJ

011WlNllJl71lJ1flJ

ih~f11alJf11a9l 3 ~--------------Imiddot------------I------------+-----------+------------1------------1--

4 ----------1

nl1i9l011011UlJ

~nl

unRnH1111 FlTl LfIW

f------------J---------j----------I----------I------------j 4

-------------1-----------+ 6

+------------1------------1----------1-------1

011WlNllJl71lJ1flJ

iiLl1f1F11al11

ih~f11alJf11al11

il1lil1poundJ1

~nJ

1-- -- -----shy --1-- ---shy ---shy -1--------------1 ------------f -------shy ----I --- -------shy -1- -shy -- -----1------- ----+---- -------1

f ----- --- -- --1- --shy --shy ----- j shy -- shy - -- shy - - - -1- ---shy -------1- ---------shy -j-shy - - - - - - - - -- shy - - - - - ---shy

~------------j-------------f------------j------------j------------I

5

4

3

12

2

5

9

7

6

8

22

f-----------+-------- shy ---shy --shy -- -- -----shy --shy

~J3Jf~i1J 16 11 28

(i]1TJ5eJ1J LLi1 (i]11ilY11U fi IiieJl LLiIl

~ iVC- ~ i1l1leJ Ult1Y1L1JtIU

(1eJlAl5(i]11ill1UA1Vl1 A1L1I~t1l)

1eJl ~alUlt1n11ihumll L513Jl111 n11LLi1l1UY1LDtIU

Ut1~ntJ~tl~~il~IOlm~~mn~l~ltl~llid-lv1i~Vlm~millnJdCltJmNnmr 1Itltlld-l~m~lxmruruiUIil~

q ~ ~

d-lv1i~Vlm~tJnllnJdCltJ1lClm~ru1lVi~iJ~d-ln~u5wl ~Jv1rrilLJVld-lfii~ tlm~~mn 2553 GAQ ~ clIQI~

tl~d-lI1l~Clm~f1m~ild-lmlVl8 mnJiAd-l 2553

- 1 - ~ClUf1i~Iil~Uru~1il

~irlliJVl ~r~u~~ilild

MinJPfl~Pl7iJru-nPlLnEJ7~UEJ3Jf1Uvl1J 2

iii1lJ111I1mi~(ijJU11ll-J1lUbull 1 I49223070122 I litJllim Vl1lJ1l~ I 15 ~A 2526 342

M~ 7lPfl~Pl7yru-nPl

iii1lJ111l1mi~[i1JU11ll-J1lUbull unamp19 VitJ 2529 28149123070112 liJ~id~i~dtJ jJnllU~~1

q ~

10 ~A 2528 301 Vilf1~2 17 nVi 2520 27949223070105 litJ1llMru iJI~~ Vi lf1~3

q

5 IilA 2517 2914 49223070115 litJd-l~v1mrll m~i Vi lf1~ cl 49223070118 liJ~idf1f1fi~ ldClM 6 d-lA 2528 298 Vilf1~5

Q tr I 91

49223070119 litJ~dVltJ 1ltJiJIJ]iJ 10 ntJ 2530 250 Vi lf1~6 q lJ

16 VitJ 2530 319 Vi If~

diii1lJ111l1UL~~~1iii~i

8 49223150105 ~jJtlnllirutJVlfi VlnlOl 18 nVi 2505 330 Vilf1~ ~ q

49223150111 2 ~A 2495 2999 Vi lP1~

10 49223150125 liJ~id]rru~lIi iJrutJ 26 VitJ 2526 323 VilP1~ ~ q ~

7 ~A 2525 265 Vi lf1~

12 49223150132 litJtl1llliamp 1lilVIl 4 ntJ 2530 302 Vi lf1~

5022315012813 liJ~id~llJill~ru llmfind-l 28 ViA 2523 279 Vi lP1~

iii1lJ111l1~~U~~~1iiiU~1iii~ 14 49023330105 liJ~idrl~lli lIittl unamp1 ~A 2525 237

15 49123330111 litJ[9]1lClill IIN~d~~l 25 [9lA 2531 226 unamp lt

49123330124 litJlli All~ l1l~liA16 26 fiA 2530 221 unamplJ

Qet trQQ I

49123330134 litJ~VlfiViJ~ MlVltJd-liJ17 25 1d-ltJ 2530 243 unamplJ

18 25 ntJ 2518 218 Vi lP1~

19 48723330301 25 VitJ 2520 259 Vi lP1~

49723330101 litJn1ll tAdv1nCl20 30 VitJ 2521 277 Vi lf1~ q

21 49723330114 ~iJ ltlnurilViJ ~iVid-lil 7 VitJ 2522 279 ViIP1~

22 49723330115 liJ~idUiilf1n i~tVii 26 1d-ltJ 2520 300 Vi lP1~

4972333013423 3 [9]A 2503 346 Vi bP11t

24 49723330138 liJ1lIlllMi Il~J~9 13 ntJ 2508 347 Vi 1P1~ q lJ

bull ltV -=I d ~l(]jJVI ~i~iJ~91~d 1IEl - lJl~~n~

q

ellll11lilr~Ui~ raflellJ raflel Wi 25 149723330140 I lJl1~ld~m~~ bJ1~nJ

IV ~llll~lilnli~()nlinliU~

26 149123380116 I lJlt1~~itl b~1I~

ellll l~lil~ Wi~V1 m

27 492235301041 lJl1~ld~Elnl~ t1~(]1

~lJ b)EllJ thn (]

27 Vt fl 2507 I

16 b~tI 2531 I

18 ~tI 2531 I

(~1l~Pll~j]~lll~tJmVi~ Pl1Lll~tJmiddot)

~1l~ ~~lWJtJ n1~~lin~~ L~1~1ll1 mnL~~~lWYl~LfjtJW

nnw1m Q

f1 bblJlJ t

-=I

bU~t1

296

214

327

lhIJWl

rn~mn

~ bPlM

iJn~

~ bPlM

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 11: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

Ut1~ntJ~tl~~il~IOlm~~mn~l~ltl~llid-lv1i~Vlm~millnJdCltJmNnmr 1Itltlld-l~m~lxmruruiUIil~

q ~ ~

d-lv1i~Vlm~tJnllnJdCltJ1lClm~ru1lVi~iJ~d-ln~u5wl ~Jv1rrilLJVld-lfii~ tlm~~mn 2553 GAQ ~ clIQI~

tl~d-lI1l~Clm~f1m~ild-lmlVl8 mnJiAd-l 2553

- 1 - ~ClUf1i~Iil~Uru~1il

~irlliJVl ~r~u~~ilild

MinJPfl~Pl7iJru-nPlLnEJ7~UEJ3Jf1Uvl1J 2

iii1lJ111I1mi~(ijJU11ll-J1lUbull 1 I49223070122 I litJllim Vl1lJ1l~ I 15 ~A 2526 342

M~ 7lPfl~Pl7yru-nPl

iii1lJ111l1mi~[i1JU11ll-J1lUbull unamp19 VitJ 2529 28149123070112 liJ~id~i~dtJ jJnllU~~1

q ~

10 ~A 2528 301 Vilf1~2 17 nVi 2520 27949223070105 litJ1llMru iJI~~ Vi lf1~3

q

5 IilA 2517 2914 49223070115 litJd-l~v1mrll m~i Vi lf1~ cl 49223070118 liJ~idf1f1fi~ ldClM 6 d-lA 2528 298 Vilf1~5

Q tr I 91

49223070119 litJ~dVltJ 1ltJiJIJ]iJ 10 ntJ 2530 250 Vi lf1~6 q lJ

16 VitJ 2530 319 Vi If~

diii1lJ111l1UL~~~1iii~i

8 49223150105 ~jJtlnllirutJVlfi VlnlOl 18 nVi 2505 330 Vilf1~ ~ q

49223150111 2 ~A 2495 2999 Vi lP1~

10 49223150125 liJ~id]rru~lIi iJrutJ 26 VitJ 2526 323 VilP1~ ~ q ~

7 ~A 2525 265 Vi lf1~

12 49223150132 litJtl1llliamp 1lilVIl 4 ntJ 2530 302 Vi lf1~

5022315012813 liJ~id~llJill~ru llmfind-l 28 ViA 2523 279 Vi lP1~

iii1lJ111l1~~U~~~1iiiU~1iii~ 14 49023330105 liJ~idrl~lli lIittl unamp1 ~A 2525 237

15 49123330111 litJ[9]1lClill IIN~d~~l 25 [9lA 2531 226 unamp lt

49123330124 litJlli All~ l1l~liA16 26 fiA 2530 221 unamplJ

Qet trQQ I

49123330134 litJ~VlfiViJ~ MlVltJd-liJ17 25 1d-ltJ 2530 243 unamplJ

18 25 ntJ 2518 218 Vi lP1~

19 48723330301 25 VitJ 2520 259 Vi lP1~

49723330101 litJn1ll tAdv1nCl20 30 VitJ 2521 277 Vi lf1~ q

21 49723330114 ~iJ ltlnurilViJ ~iVid-lil 7 VitJ 2522 279 ViIP1~

22 49723330115 liJ~idUiilf1n i~tVii 26 1d-ltJ 2520 300 Vi lP1~

4972333013423 3 [9]A 2503 346 Vi bP11t

24 49723330138 liJ1lIlllMi Il~J~9 13 ntJ 2508 347 Vi 1P1~ q lJ

bull ltV -=I d ~l(]jJVI ~i~iJ~91~d 1IEl - lJl~~n~

q

ellll11lilr~Ui~ raflellJ raflel Wi 25 149723330140 I lJl1~ld~m~~ bJ1~nJ

IV ~llll~lilnli~()nlinliU~

26 149123380116 I lJlt1~~itl b~1I~

ellll l~lil~ Wi~V1 m

27 492235301041 lJl1~ld~Elnl~ t1~(]1

~lJ b)EllJ thn (]

27 Vt fl 2507 I

16 b~tI 2531 I

18 ~tI 2531 I

(~1l~Pll~j]~lll~tJmVi~ Pl1Lll~tJmiddot)

~1l~ ~~lWJtJ n1~~lin~~ L~1~1ll1 mnL~~~lWYl~LfjtJW

nnw1m Q

f1 bblJlJ t

-=I

bU~t1

296

214

327

lhIJWl

rn~mn

~ bPlM

iJn~

~ bPlM

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 12: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull ltV -=I d ~l(]jJVI ~i~iJ~91~d 1IEl - lJl~~n~

q

ellll11lilr~Ui~ raflellJ raflel Wi 25 149723330140 I lJl1~ld~m~~ bJ1~nJ

IV ~llll~lilnli~()nlinliU~

26 149123380116 I lJlt1~~itl b~1I~

ellll l~lil~ Wi~V1 m

27 492235301041 lJl1~ld~Elnl~ t1~(]1

~lJ b)EllJ thn (]

27 Vt fl 2507 I

16 b~tI 2531 I

18 ~tI 2531 I

(~1l~Pll~j]~lll~tJmVi~ Pl1Lll~tJmiddot)

~1l~ ~~lWJtJ n1~~lin~~ L~1~1ll1 mnL~~~lWYl~LfjtJW

nnw1m Q

f1 bblJlJ t

-=I

bU~t1

296

214

327

lhIJWl

rn~mn

~ bPlM

iJn~

~ bPlM

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 13: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

rtulftitJ41JlJer~1 L~~miAmf1 IIinft 1JIimi1Jill1i6in~rtujj 1JI ~V11JVlm~m1DnJ)1~tJtl~lnmr1W~1~U1~111t1 laquowl rrlV1tJl1 t1iJ~ fi1U

I)WVl 8 nmD1Pl~ 2553

~1J11~ll1 mryry1jirLnEJ1~umJ

tlUlllU 1 tlUlllU 2

mllJllJ1(11 1111UlJ1ryllJ1

mryry1iVl mllJllJ1 Ltln

D1fJ lIItl-l D1fJ lIItl-l D1fJ lIItl-l 1llJ D1fJ lIItY-l 1llJ D1fJ lIItY-l 1llJ

uniilnH11l1f1tln~

nwifinmt1hJ

iU

1 1 -----------shy -----------shy ----------- ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ------- shy

1 1

-------_---

uniilnH11l1f1LfIH

nwifinmt11J

01u~111qiiillllNimnlV1Il191

01u~111qiiillllNimflllIJYi1lVlIlqiii

1 3 1 1 48 104 158 ----------- shy -----------shy -----------shy ----------shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy ----------shy -----------shy

1 1 ----------shy --------- shy -----------shy ---------- shy ----------- shy ---------- shy ------------- shy -_-_-----shy ----_----shy ------------shy ----------- shy ---------- shy ----------- shy

1 1 2 -----------shy -----------shy ----------- shy ---------- shy -----------shy ----------shy -------------shy -----------shy ----------shy ------------shy -----------shy -----------shy -----------shy

in 1 3 1 1 49 106 161

invfliu 1 3 1 1 49 107 162

~j1OJHlULLaGl j1OJYl11J fI nGieJ~ mh v

~~ a~~eJ bullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbullbull1J1EJYlLijEJ1J

(jeJ~f11a~flOJ1jUAS~j f1SLlfaEJ~)

j eJ~ ~eil1J1EJnljh iTna~ LaS~ilfl nlj LLa~l1JYlLUEJ1J

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 14: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

bull bull

(~in~~~m~lJ1~1~fi~nluru~~) ~

Uqj~nfJ~e)~~1b~lm~~nm~b~Wel~[)1~~1iVlmifJn1lJiJlL~fJe)fNnnu lJe)e)Wmm~toXmruru1u~~

~~1iVlmifJn1lJiJlL~fJe)~mnu1WVi~lJ~~~1~tlti~rl ~IWrt1tlVJ~fi1lj um~~m~1 2553

e)~m~~m~~nmb~eltjW~ 8 nmJ1lil~ 2553

- 1 - m~u1~1~~~nluruyj[]

tl~UlVll lW bt1e)W Ubn t1 Ililb~WW~1~lJ~1 ~~~tl~~1~l 1le) W1~~~~ rn~m~1bU~fJ

n1jUU1jJjjntOJuw-n1ij Lntlj~ijtluilJtilu 1bull ~1~1~~1n1~~~n1~~~1~

1 49623180109 I W11~1lf1lt11t)~U lJqJL[] 1 ~lil 2521 392 ~bfll~

49723180102 I W11~1ll~1~m~nr bU1l~~ru2 26 nVi 2526 373 ~bfll~bull Q cvtllll Q

49723180121 I W1fJVi~l~ b~tm~fi~~~~ru3 7 nfJ 2497 372 ~bfll~

4 49723180147 I W111~~W Vle)I1~t1J 14 ~lil 2503 391 ~bfll~ Q QQIIJI

n1jU~U1jJj~ntOJuwYIlijLn tljIijlJtlUiJlJ(lU 2bull ~1~1~~1n1~~~n1~~~1~

49623180156 I W1fJUruiJ tl~nlbVi1lf1 ~bfll~20 Vilil 25011 347

2 49723180140 I W11fll1[]~1 ~1t1LeJW 1 n Vi 2506 343 ~bfll~ A A

n1jUjU1jIijntOJUWYI1ijbull ~1~1~~1n1~~~n1~~~1~

1 50123180324 I W11~1lm~~~1 bb~I~WVlf 7 b~fJ 2530 264 tln~

tr2 48223180223 I W11[)1l~qJ1l Vi1n~J~ 23 ~lil 2516 233 Vibfll~ ~

48223180342 I W1fJ~nt1t11 bVll13 13 Vilil 2523 297 Vibfll~ oCliI cv oCliI oCliI

4 50233180344 I W1fJVi~ViooJW bVifJ~t1 26 ~lil 2513 250 Vibfll~

51233180104 I W11~1lbnM bbU~bW~~ 30 VifJ 2530 2815 Vibfll~

6 51233180142 I W11~1l~~~~~ ~t1b~1 16 nfJ 2507 252 Vibfll~

7 51233180147 I W11~1l~1fJfi1~ ~e)~~ViU 30 iJlil 2522 255 Vibfll~

8 51233180161 I W11~1lVi~~~Vi~~ ru m~~Wf 12 nVi 2523 309 Vibfll~

51433180113 I W1fJe)WVilPl 1l1lb~~19 12 nlil 2524 266 Vibfll~bull 10 I 51433180115 I W11~1lt1lt11l ~1WllilfJVlfi 13 VifJ 2527 368 Vibfll~

tr11 51433180116 I W11m~fJ b~fJ~~ 8 VifJ 2505 320 Vibfll~

51433180122 I W11~e)e) l~tjooJW12 30 ~lil 2505 315 Vibfll~bull I

51433180124 I W11~1l~WVltlm ~~Wm~1 13 7 ~lil 2516 374 Vibfll~

14 I 51433180128 I W11~1lfi~rWvl ~1n~t1 I 19 iifJ 2531 326 Vibfll~

15 151533180102 I W11~1lrhh ~1bblJlJ 28 ~lil 2523 342 Vibfll~

16 151533180103 I W11~1lbn~t1t11l bb~W~lJ t 26 nlil 2530 330 Vibfll~bull 17 151533180104 I W11~1llYl1~1fll ihLVi~Wfi 17 nlil 2528 304 Vibfll~

30 Vilil 2525 27618 I 515331801051 W11~1l1lU~1 fi~~~~ Vibfll~

j19 I 51533180106 W1fJ1l~WVl Mb~~t1 13 Vilil 2509 271 Vibfll~

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 15: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

- 2 - nl~jhJjl1~~niOl~nlyj(l

~l~lJ~1 ~~~lh~4l~J

lltl LmJ~~Cl rhl L~tlhl nLn~ II01~L~hlhl LtlCltJ

lh~IJ1Vl

rn~n~l

~1~11~1n1~~~n1~~~L~

51533180107 I hlltJ~lhlllJ lh~1~1l~20 11 n~ 25181 320 ViLPl~

51533180108 I hlltJ1~~Cl ~Wl~~lJ bull21 31 ~11 2511 341 ViLPl~

51533180109 I hlll~lJYIl~lVi~tJ lJlJiJ~n22 25 iJ101 25301 297 ViLPl~ OV I Sshy

51533180110 I hlll~lJhll~~l LLllLlJ 23

24 ~11 2530 330 ViLPl~

51533180112 I hlll~lJifVl~l ~(I~iL~nlnCl q 24 28 L~tJ 2522 353 ViLPl~

515331801131 hlll~lJifVl~l L~hltlhl 25 14 L~tJ 2526 346 ViLPl~

51533180115 hlll~lJVilllJl ~~L~m26 25 ~101 2517 323 ViLPl~ ltS OV

51533180116 I hlltJ~lhl~ lJIiOlhlVl~

r

27 25 ~tJ 2523 271 ViLPl~

51533180117 I hlltJ~~hlhlVl iOlhlVlnL~128 1 (1101 2529 274 ViLPl~

51533180120 I hlllCl~31tJ 1lltJ~~29 15 n101 2517 316 ViLPl~

- tr

51533180121 I hlll~lJiJlruMl ~lLI01hl 30 17 n101 2528 340 ViLPl~

515331801231 hlll~lJJhlJ~llJ ~~~31 31 n101 2528 281 ViLPl~

51533180125 hlll~lJnVlVitJl Vi~~(I~l

32 5 n101 2530 266

ViLPl~

515331801291 hlll~lJL~lJfll MtJllhltln33 12 ~11 2530 306 ViLPl~

51533180131 hlll~lJnljtl~ 1Jn~LVln

34 27 ~tJ 2530 293 ViLPl~

51533180132 I hlll~lJJl~hl LVitJ1tJ Sshy

35 1 iJl1 2529 288 ViLPl~

515331801331 hlll~lJn(l(ltJl tlliOl(lhl36 5 ntJ 2529 277 ViLPl~

51533180135 hlll~lJ~~l~ Lllln

37 27 nl1 2525 338 ViLPl~

515331801361 hlll~lJhll~n~nr iJ~1nClll JIlshy38 27 ~tJ 2529 340 ViLPl~

51533180137 hlltJnlnVl~ ~lJ1~PllCl q 39 17 ~11 2526 294 ViLPl~

51533180140 I hlll~lJm-tJln~ ~tlhl(lll ~40 29 ~11 2526 336 ViLPl~

51533180141 I hlll~lJ~l~tJ ~lhlLJllJI Vc41 7 ~11 2524 327 ViLPl~

51533180144 I hlltJ~hlru tl~l~L~tll ~ 42 26017 ~11 2531 ViLPl~

I 51533180145 I hlllfllJnl tllVltll

I

43 11 nl1 2499 328 ViLPl~ I ClIIi ClI

51533180146 I JlVl~tltJ(I~tl1lll ~ClLn~~44 1 (1101 2522 269 ViLPl~

51533180147 I hlll~lJ~~(I~l LUhllJn45 6 L~tJ 2527 312 ViLPl~

515331801481 hlll~lJv1~~lJ nlsDtJ I46 31 ~11 2526 348 ViLPl~

51533180149 hlll1llMl ~VlfiLtJlloJ47 28 ~11 2528 303 ViLPl~

51533180151 I hlll~lJiCllrnltJ Vi~~iJ~~Vlt OV OV

48 2 (111 2530 293 ViLPl~

51533180152 I hlll~lJJClCl VlhllJ(I~ ~49 2 ntJ 2532 325 ViLPl~

51533180153 I hlltJnj1(jj 1J(I~~~~50 9 n~ 2531 287 Vi LPl~

51533180156 I hlltJ4mfll1 VltllL~Pl51 26 ~11 2528 305 Vi LPl~

51533180158 I hlll~lJ1iOlhllfi JI~l~nClll52 7 n101 2526 302 ViLPl~

bull bull - - tr

51533180160 I hlltJ~lhlliOl liOlLLrlJ53 21 n~ 2515 288 I

ViLPl~

~ 49623180106 I hlllllCl~l ~~iOl(l(l 1 ~101 2507 340 ~LPl~ 1

I

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 16: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

- 3 - m~lJ1V11~D~niOlUtlJ[PIbull J iJ~~UlVl

r)ll L~flll tlLn~ II1~L~llll~1~lJ~1 ~~~iJ~~~1j]J llfl n-J~n~bull rn~n~1

~1~1~~1n1i~~n1i~~1~

55 1496231801231 ll11~1J-J11~~1 ~111~~llfi

LU~U

9 ill1 2500 304 ~LPl~

56 49623180155 ll1Um~~ fl1llJU 25 DI1 2504 277 ~LPl~ r v

57 50623180141 ll1UflllMtlJ V1~rufl~ to 12 ~11 2516 354 ~LPl~ I r ltgtI

5063318030258 ll1l~1J~ ~lJ~~V1 LiOl~fl1~ 1 ill1 2527 328 ~LPl~

50633180304 ll1UrWVlMru Ln~~llfi 10 -JI1 2520 32559 ~LPl~

50633180305 ll1l~1Jlllllll J~~tlJ-nU 9 -JI1 2528 30360 ~LPl~bull 50633180306 6 DI1 2526 34161 ll1l~1Jii~~~6j1~ru Ln~~LPl~ ~LPl~

50633180307 ll1U~UiVlf fl1iJfll 10 ~U 2517 33562 ~LPl~ I

50633180308 ll1U~~~-nU ~lJL~-J 29 nl1 2518 35263 ~LPl~bull 50633180309 ll1l~1Jf[PIllm UliJ~~L~1j 14 (111 2524 37764 ~LPl~

I odI tr

50633180312 ll1l~1JVIll~ll JooJlliOl(l[PI 18 DI1 2519 29265 ~LPl~II

50633180314 ll1l~1JJn~ Lfl1l1~~J~~tlJ 22 ~11 2522 32966 ~LPl~bull IV tr Id r

50633180315 29 ~11 2521 32567 ll1l~1JtlJJjll~ Vlfll~VlD ~LPl~

50633180316 ll11J~~tlJ~~ ~lJiJ~~L~1fi 24 n~ 2507 36168 ~LPl~bull ltit

50633180317 ll1l~1Jrull1~1 J~~lJil 18 ill1 2520 30869 ~LPl~bull ltgtI

70 149723180101 1ll1l~1Jn~~tlJ1 -Jll1(1 29 ~11 2522 275 ~LPl~

71 149723180103 1ll1lYillVlll1 lJr)ryLiOl 22 nu 2522 294 ~LPl~

72 149723180104 1ll1l~1J~rytJfll6ll1l1 LnPl~ll1iJn~ru 24 nu 2510 321 ~LPl~

73 149723180106 1ll1UDllPln flfii1tlJry1~~~ 11 [PI 11 2526 291 ~LPl~ cr GI

21 nu 2524 216 ~LPl~74 1497231801081 ll1Ull~VlD U~-Jl

75 4972318011 0 ll1l~1JrllVi~1 4llLn 18 nl1 2524 281 ~LPl~ r IV Id

20 ~11 2524 29076 149723180112 1ll1UlJtlJtlJ~VlD iOlll~ ~LPl~

77 149723180114 1ll1l~1JiJr~~1 tl(l~Q~ 22 (111 2525 254 Vi LPl~

78 149723180116 1ll1l~1J~-J~~1 ~1~(I~ j 26 -JI1 2525 332 ~LPl~

79 149723180118 1ll1l~1J~lJ1~tJ LllU[PI-J1(1tJ 15 [111 2526 268 ~LPl~ r80 149723180122 ll1l~1JllVl~iOl1~ll V1llffi~-J 14 -JI1 2529 222 ~LPl~bull

81 49723180127 5 (111 2527 257ll1UDll~~ooJoJ L~1lllDll1 L~J ~LPl~

82 49723180130 ll1l~1JUPl1f(loJ LVI~flll~-J 1 ~11 2528 233 ~LPl~bull 83 49723180131 ll1m~PlPln LLrl-JL~ 11 n~ 2519 276 ~LPl~

ltgtI

84 49723180132 I ll1l~1JJ~~tlJ1l1 Pl~~~111-J 29 nu 2528 309 ~LPl~

85 49723180136 I ll1l~1JJ1~ll1 L~lLlJ 17 DI1 2527 236 ~LPl~

86 49723180137 I ll1U~VlDr)ll Jll1oWflUm 28 nu 2523 274 ~LPl~

87 149723180142 1ll1UPllln~ =nllLiOl1ru 15 -JI1 2524 297 ~LPl~

88 149723180143 1ll1UM1Jrjj ~ll1l1 1 ~11 2524 322 ~LPl~bull I ~i 49723180144 ill1U~1L~iOloJ 4ll~ I 11 nl1 2521 258 I ~LPl~

1

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 17: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

- 4 - m1jJ~VI11n1fhUnloYi[l q

~1~jJ~11ifltl1~1jjJ ltOIl -nfl lJ12Jfln~

q 1lJ L~fllJ tJ Ln ~ 1llL~lJlJ

Lll~tJ

tl1L1l Vl

lnMnhl

~1~11~1n1~~[ln1~~11tl

28 [Ill 25281 36190 149723180145 1lJ11fl1Jflnruru1 IJruLLN CiI 0101 qQl ViLfll~

3251 YLtJ 252149723180148 I lJ1tJfl~00J1 VlfllLLtl2J tshyq

91 ViLfll~

92 149723180149 1lJ11fl1JLn[llJ111 nll1~~1~ q

14 ntJ 2531 311 Vi LPlh

93 149723180155 1lJ1tJfllJMru flllfll1 q q

4 [Ill 2523 257 ViLPl~

94 149723180157 1lJ1tJn~~~ 1J~~~1 16 ntJ 2525 291 Vi LPlh

95 149723180158 I lJ11fl1Jn~lJlJ1C1 1lilfl11 17 nll 2518 288 ViLPl~

96 151733180101 1lJ11fl1Jn2J~1[1tr ti2JlJJ~ I 21 Wll 2529 373 ViLPl~

97 151733180103 1lJ11fl1Jnlmkliltr JIiilJfl 3 2Jll 2523 357 ViLPl~

98 151733180105 1lJ1tJ-nlJ1tJfl fl1~1J~ q

7 ntJ 2505 353 ViLPl~

lJ11fl1J-n2JI1lJ-n ll2JViUIil q q

99 151733180106 18 ijtJ 2526 306 ViLPl~

lJ11fl1JlJI~n~ru yJ2Jn1W~ II q

100 51733180108 26 nll 25241 347 ViLPl~

lJ11fl1JIlJVl1lJ 1JktJ1[1tr ll

101 151733180109 4 L2JtJ 25261 343 ViLPl~

51733180110 1lJ11fl1JUI11 flJ2JU2J102 16 WtJ 2524 304 ViLral~

51733180111 I lJ11fl1JLlJ[I1lJ111 ~fl2J

103 7 ijtJ 25251 352 ViLPl~

51733180113 I lJ11fl1J1JC1J~lI nflLLnJ104 11 Wll 2527 277 ViLPl~

51733180114 1lJ11fl1Jtl1111n1 LLrlJ4lJVlf 105 21 ntJ 2529 328 ViLPl~

106 151733180115 1lJ11fl1J-nk1rufll1 illl1[1tr 3 2Jll 2512 297 ViLPl~

107 151733180116 1lJ11fl1JtlVl2J1n1 ~lJLLrlJ to 3 nll 2526 378 ViLPl~ r

lJ1tJWtJfl2J LIJflnWlJn~lI10851733180118 27 flll 2517 314 ViLPl~

W11fl1Jn~tJn1 ll1mtlC1Jlil~109 51733180119 31 2Jll 2528 271 ViLPl~

-oCII CI Q

lJ11fl1J11g[I1 1nn~m q

110 51733180120 7 n W 2524 391 ViLPl~

W11fl1J2J1~nl LlJC1J[ImN111 51733180121 20 nll 2524 310 ViLPl~ ~ W11fl1J~nl1J11nl WI-nW112 51733180123 20 2Jll 2514 285 ViLPl~

lJ1tJJ1fl11~ ~1Jtl1~1113 51733180125 7 ntJ 2524 283 ViLPl~

lJ1tJfll1nltJ LLflJIm1ru ~

114 51733180128 6 ntJ 2520 389 Vi LPl~

W1tJiruru1 Vl2Jfl1fl~ q

r cr I

11551733180130 3 flll 25191 365 Vi LPl~

W1mfln~n~nl fllllJnlJfll q

116 51733180132 26 nll 2530 311 ViLPl~

lJ11fl1J~lJVlf~nfl n~mtl1~Vlt lI117 51733180133 14 flll 2529 379 ViLPl~

lJ11fl1J1ilYl12J1fll fl1fl~ q 118 51733180134 28 ijtJ 2527 339 Vi LPl~

119 151733180137 1lJ11fl1JflD1C1J1ru ~JlJ1V1qj bull 13 Wll 2527 383 ViLPl~

51733180138 I lJ11W11nl fl2JLLnJ120 21 nll 2492 315 Vi LPl~

51733180139 I lJ1tJ1~1OOJtr 1Jknl11-n121 16 ijtJ 2500 279 ViLPl~

51733180140 I lJ11fl1JLfl1J~n~ru lJ11~mlJ

122 8 [Ill 2526 335 Vi LPl~

123 151833180121 1lJ1tJtltJWIi U2JlJJ~ 24 [Ill 2529 253 r Q I

ViLPl~

I 124 151933180209 IlJ11nll1Vl1 WlJnlJ[lVl I 23 nll 2516 297 I Vi LPl~

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 18: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

- 5 - nl~IJ1~l~~~nlunloVi~

lt01 1J~UlVl~W L~f)W tJLn~ IIlLL~W1lf)~l~IJ~1 ~~~1J~~l~J Wl3-J~~~ rn~mnLil~U

~1~1~~1n1~~~nl~~1U

125 I 51Q33180132 I Wll~lJJ~~nlUlll ~3-Jrf)l 16 L3-JU 2518 245 ~LM1

126 I51Q33180217 IWlUn~~U~fi 4WVlf1J~~IJ 7 nu 2527 269 ~LM1

127 51Q33180115 Wll~lJLlJCl3-JlPl ~f)W~1ll~ laquo 10 ~Il 2527 345 ~LM1

128 51R33180101 IV

Wll~lJn~~~~~ il~~VlW 24 fill 2518 280 ~LM1

129 Wlun~W ~IJru fpound51R33180102 10 nu 2522 329 ~LM1 OJ bull

130 51R33180104 Wll~lJLnM1W IJruJJL1lU 28 L3-JU 2525 306 ~LM1

131 I 51R33180105 I WlUIlVllJfi ~VlfiIJ1IJl~ 16 ~ U 2524 283 ~LM1 ltV r r

132 51R33180106 WlUlnm~1ru LJ1lnl3-Jl 19 nu 2521 301 ~LM1

133 51R33180108 21 L3-JU 2515 283Wlml1~l ~~~n ~ LPl1

134 51R33180109 Wlut[~~iu fJ~~~Wfi Io 28 nu 2519 337 ~LM1

135 51R33180110 14 fill 2523 341Wll~lJnr~n~~l ~l~iu bull ~LM1 A IrlClo

136 51R33180111 Wll~lJnl1lWWVl L1J~~~WlJru 9 ~Il 2521 283 ~LM1 1137 51R33180112 Wll~lJ~~ru ~lJf)3-J 19 nll 2526 302 ~LM1bull

138 151R33180113 I Wll~lJrMj~ IlJ3-JJ 7 ~U 2527 303 ~LM1

139 151R33180120 I WlmJ~L~1~ ~l~lLLnJ 14 ~U 2517 311 ~LM1

140 151 R33180122 I Wll~lJ~1l1WVlf L~lJW 26 ~U 2528 308 ~ LM1=t

141 151R33180125 I Wll~lJ~~~l M1iu 1 nu 2528 307 ~LM1=t

142 151R33180126 I Wll~lJJ~nltJ~l 1J~~lW~Wfi 4 3-JIl 2527 280 ~LM1

143 151 R33180127 I ~IJ~l~JfojLf)n~rulJl~ru irln~ JI 24 3303-JIl 2521 ~LM1

144 51R33180129 Wll~lJMP1fi~ 1J~ll1J~L~1j 15 ~U 2523 329 ~ LM1

145 51R33180130 Wll~lJJiVl1~W~W fiWl~VlfiLJM 24 3-JIl 2519 352 ~ LM1 A Q

146 51R33180131 WlU~~~U f)ll~3-JUlWWVl 30 ~u 2522 288 ~ LM1

r 147 51R33180132 Wll~lJ~~lll~ru ~3-JL~lJ~~ 15 ~u 2521 317 ~ LM1

148 51R33180133 Wlui3-J~Vlt Il~l LL~l 8 L3-JU 2512 329 ~ LM1

CII -=IcI149 51R33180135 Wll~lU~WU ~WIl~ 28 L3-JU 2508 309 ~LM1bull 150 51R33180139 Wll ~l J~W~ ~l 1JlWJl1Ol 3 JIl 2527 293 ~LM1=t

151 51R33180140 Wll~lJl~~Ul ilLn~~ 8 ~Il 2526 325 ~LM1bull 152 151R33180147 I Wll~lJnl~1llll~nr ~l~l 15 L3-JU 2525 310 ~LM1=t

153 151 R33180148 I Wll~lJ ~Jln3-J~ ~WVl~~l 27 nll 2529 301 ~ LM1

~1~11~1n1~U~VI1~fi~nlLL~Lll1111n1~IW~1(l - - bull - shy154 ~ LM114922322010~ IWll~l~~~~~~lJtlJJ J 26 nll 25301 208

~1~11111 n1~U~VI1 ~fi~nl LL~Lll1111 F1el3JW1 L(lel~fi~nl 155 49223490118 I Wll~lJLYitlJm WJW~l~ I 2 ~U 25301 246 ~ LM1

A r A r156 50223490151 WlUJVlUlfi~ru L3-Jfil~l~ 30 nu 25261 240 ~ LM1=t

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 19: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

d ~ ~f~ Q ~1r~~1LUlH1[1~~ r-~f)Lrm l1f)1LUlll1t1Uf)fLurt -NrJLrtU po (6 p19

11ra~ IA11L 1 ~~L ULll~It-i~ I~ U1L~~ LUra c11L ~~ Ig~

(Ira~ll~ ~M~ra~LL~lI~LIelIg~)

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 20: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

urunl il1~1UJU ~~1 L~ln1iPmn VI~nl ~i~sl1 iflI1lU flI1l ~iurusi ~ CU II U U d3

l-JV11iYlm~m11lnJJl1ltJtJ1lmnJ 1llrnlJjl-Jj1~tJ t1l-JJl ~lv6(ltJVJl-Jfi1il ~ JWYl 8 nm)1f1l-J 2553

~l111j1l1 iliq)q)lli1inrn~ilmJ

tiurKu 1 tiurKu 2

iliq) l1J1 lii1

T rKUlITClJ q)1

iliq)q)lLYl I I iliq)q)lL1ln

JllrJ l-Ic1)1 JllrJ l-Iti)I JllrJ l-Ic1)1 TUJ Il1rJ l-Iti)I TUJ JllrJ l-Iti)I TnJ

UnAnHlll1Fltlniii

ih~t11i1Uf1lill1l

il~

~ il~YI~~U

-- shy ------- shy ----------- - ~ ----- -shy - - shy ---------- shy1

------__--shy

1

1

---------- shy1

- - - ~ -- - shy - shy - - - _---------- shy shy

1

1

------- _ _-shy shy - - - - - - - - ~- ----------- shy -----_ ---_

~iliJamJlllmliJY1lUf1~fJIll~l

~ ~~ lllffJ bullbullbullbullbull WllJY1 LlllJlJ

(ifJI~namliJliff~Fh~i ~~Llf~lJI)

ifJI rIiillJllJ flliihUf1 al LallJllfl fllilll11lJY1 LUlJlJ

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 21: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

Ubld~ ntJ~El ~ ~1 L~9 n1 ~~ mn~ L~kEl~Jll~~11v1 tJ1~tJ ~lllJlJJ Lt1tJElt1-1 nnu lIElElk~~n1~1~mrunJ1ull~uru~ll

q ~ ~

~~11v1tJ1~mlllJlJJ Lt1tJElt1-1 mru1kVi~~iJ~~n~1Jn~rl 9-11~1(i11JVJ~Dl1 tJn1~~m~n 2553 ocr S di Q eI

El~~llI-Jt1n1~l1mjlL~ElJkv1 8 mnDlf1~ 2553

- 1 - f~1J~~111~k111~ll~lJru~ll 0Jl

0

t11liJv1 ~tr~lJ~h~J llEl - kl~~nt1 1k b~Elk tJ Lnl

f~lliPfTlIJ Pf1f1IiUru-n I

q

as

illlmiddotln11l1~i5Ja~lflillUI11ill [il-l 1 150123330205 1kltJ9~1l7JJtr ViiiJVi~-1 I b~tJ22 2527

(~1I1111~M~111~tJmYi~ 111-~1I~tN)

~1I1 ~~ 1W) tJ n1 ~~1Wn~1 Lf11~ 1i1l1 n1 nL11WiI LU tJW

f1 ~ LLkk d

Ltl~tJ

238

1J~~LJlv1 ltV knl1m~n

1Jn~

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 22: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

rrun6litJ~1UJU~~1 L~l mif1nHl Vl~n6l j]nJ~Vl1ifiinl3JVllr ruofi j]QO q U U q

~~lf)V1tJ1~ml11n)J 1fltJ1HNnnU lWYl~~U~~~l~tJ n~n 4middotm1JtJVl~fi1il

1WYl 8 mnJ1F1~ 2553

1~umt1t11

~1l11~ll1 m t1 t11 jlrLilm1ii umJ -au~u 1 t1U~U 2

mt1t1lfi1T mt1t1lLV mt1t1ll1ln

lIlrJ lc1J~ lilt lc1J~ lIlrJ lc1J~ 11l lIlrJ lc1J~ 11l lIlrJ l c1J~ Tll

un ~n1l11F1iLpf

m~uhm~~iil

iJ31

_ - - - --~ - - - - -----shy ----shy - -- -- ---shy --shy ------------ shy ~ - - - - - -shy --shy ------------ ---shy2

2

--- _--_ _-shy2

---shy

2

-----------shy -__--shy ----

~ v

iUJII-3~J 2 2 -shy

~J1ilrivULL(lm1illl1U~n~v~mi1

j (l~71v

A vi UlpoundrY1L UIJU

(Jv~r1lrl~JlillJrr~Fh~J r1~L71~IJ~)

Jv~ ~til U1IJ filJill iTn~~ LrI~lJl711 filJLL(l~l UY1 LiitU

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 23: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

1Jb1~l1tJ~EI ~ ~ 1 L~9 n15~ m~n~ L0iklti0iJl1J-J1~YItJ1VIJI1l1Jl[]1t~IJEl~~ n5ru

JElElkl~ n151lXmru bU1 1119l~J-Jv11J1rwofi 19l q ~

J-Jv11~Vltl1Vm1]Jl]d1tlIJEltl~mill 1klVl5jJ~m1~iJrJwl 9~Wr(iliJYJJ-Jfi1-W 11 n1~~m~n 2553

oc C3 Cl IV cj

El~J-Jl9lWtln1~fm~mJ-JEldklVl 8 mn]lAJ-J 2553

- 1 - jJ~v11~D~n9J-Jv111rrwofil9l q

115 LJl Vl~l~lJVl 5~l1iJ~91~d

cOklnpm~n

tJj W1 ifii17OJ 3JVllUflJ -nJPIbull Gllll11 l1m1 aU~Vl1 i fiin~

bull lV cjev ashy

51853180203 kltJVlW-lkl P~9kVl5 24 VlA 2508 3621 ev ev~ cshy

51853180414 kl1tJrm~Vltl l1kl9ltl1kkVl 2 19 LJ-JtJ 2518 394

(~llP1~CI~191~~mV1~ 11~i~tJl)

~ll ~~ 1WJ tJ n1~~1 ln~l L~1Jj7ji 1mnLfl llWYI Ltl tJ W

tUnmIWl bull

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 24: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

4

ClIQ QIto

e~lJVI~H1fllmiddotHHl1l11Inl 8 flHl~lfllJ 2553

~ ~ ltil tI IH)1 VW 1U vrw li

QJ-=d Cl QJ QJQJ lt=SQJ rI U1t1VlIlJU1 fliilUVli 11i ff1ilJru CV1P1flf1lJ1 111111Vl fJ1fWi11iflt]1 fm fJt111~lJi~lJlJlJ~rm~1UP1111111P1i~1U

ISO9001 2008 mrufffnnlJ~1JVl VVi~ f1~iJ linfJt1n~f1iru lUVlimlJi1liJ5wllUiJ~ QI do ltIl QJ rI

QlJlJVl 1 1P1t1U Qllfl1VlUli - IlllJ1fJU 2553

QJ QJ Cl rI QJQJrI Cl jlOQJ

2 f11i iJ i l111 i li1f11i II nl111ffU t1 Hn ~ lui)VI) t1U1t1ilmVln ffUP1fJ1UUVl fn111 ffllVl U li i1111 ~Vl qP1 m i II ~U 1f1lJf) rufllVl

QJ QJVd do JiiP1f11i l11~1U U t1 ~WUm1U f11i i yjfj 1fflU VlIlJU1Vlt1~t1U lUVl 1 - 2 VlqlJfI1flll 2553

f1iJfI1fl~~nP1 ru t11flliJrucYIP1iVlfJ1fJ lli11iVlfJ1fJi11iilt]II

VliUmfl~t1QlifJ1

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 25: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

-

~

~~~-r() _ l

CJc0 (~ d

VI fl1i oampampobl1 ampg) fYmUU1~tlll~oWPJJUlgt gt raquo~f r(

et QI QI d e

II I111V1 til tI j1l5 ~(J TI ~ ~~ f1nr~ ~~1i tI J

tlUU 1j~U~ ~lUlh~l1tI

1111l ~ vi lU 1lri -l UVIfl11 111l51filj l~ mrl~ 1lJJ 1fYU ~ i U filjl1 j ~ ltlJ1ltlfilj ll ~ U l fYU ~ bull etQIlI QI 9Jet et QI QI I C QI d

~-l1U 1 ~ tit YH) f1lHl PJJ U 1VI ~ -l tl U II 11 11 VI til tIj llffl (J fHJllflj tl ~1i til j ~ 111 H 1 U Yl Gl-g) YHllJ fll flll

g) amp amp en ill m fllj Uill cYi 111 VI til ~ tI II 11 11 VI til ~tIj 1ltnJVl j ~U mfl~ ~ ~ Ii til rU ~VI H ~ ill 11PJ11 lVi ~ n ill 1

1lI d i lI bull ~ 1 IUYlfl11111lilfilHm-lYllWtrl1 mUfYllfl1j I1UlU~ ~UfiljlJj~llll 1U1jVI Gl VlfjlJfllflll g)ampampen nm

9J QI etet QI et QI QI d

G)G)~o-GlG)do U ill mN enooamp fJlmjUill9l111V1t11tllll111V1t11rttljll5flJVlj~Umflj~~Iitil

dI i1 ~-ljtlUlllVl~ ~lJH1VIj1U

~ I ~et d

(~lt1t1fl1 l1jl ~l j tI~ U 11 U 1 nl511)

It tA~~imiddotl ~r~It ~ rlf fJ ~

ll) 1i(Vefiltin1~ 1(1 W JI or ~ t-- ( rljl N ~ -0t il 0( t~ )-

l--J - 1-(1 f0

1 i~~ir~r~1J J

1~(~(Jr~J~~~middot~middot1l9Bt

middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot~C(15~

i

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 26: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

bull

e

IIIIIIa I I11III

11Vl11VI tJ 1 fl tI i 11)111]npound1Jrt i tJ lJ t5 tI1 ~ ~

LLfl LF1~tJslhtJ1~tI LF1~tJslh tltJ [l1IFin~lfl~lFl nfll~ IPItJUtJUI

tld iJlAi~ITtld~~iVJJlftJ ~VIliVJJlftJ~1fflDYi3adA3MiJ~fiJ1 e

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 27: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

l)o Qoo AQ Qoo Q Qoo Qoo cl

~ EJJ 3005 EJ1ftTnJnlSY)~TmntHJ 1I~11YHn tHJ11ll1l~ll1Uft1f11EJ ~n-m

l1UYl 1 llfJI31l1ftli llf1 2553

1 llfJ~n1111 LLtlfI1111~JllEJ hlJ EJJ ~1I1Yi EJJL ~ m~~~ EJ II

A Qoo ld A

m1lJ1~11)~m1m1Yl EJJ LYl poundI1LllJ Lnl3~1

VI 3J111LVI IJIbull

1000 - 1020

2

3

4

5

6

7

8

A l)o ciA l)oQ l)o

m1f1 n Ltl n)1J LLSlft nl1l1llll1 ~lJ EJJ ~ fin Ltln)1JII q 1111

1l1ft El ~ tfi~ m1111ULlJ ~iJ~1~ ll1Uft1f17EJ poundIn-poundI1 q q

A~ A DA QIQoo

fI1111 ft~ L~ ULLSlllfJ ~n1111 m1Yl1n)n1111 EJt1nl3ll tlJJ1U

lJEJJlJ1-m1EJU~1EJEJ 1~111Utl(lhLYlfliYlpoundI) j1n~ I I A =llllllll Qoo Qoo

~1Uu1~1IYl1Jn11~Sl1~lJ1n11Ylllft1111~1IllUn-~EJ

llfJ~n1111~lJ111lftlum1L~EJn1i~miilJ1m1r1arU II

lJ1J)1n tJ1~1L~poundI1I j1n~(1I~1llu)luLlJ~iJ~1~1JYl1ln-1ii q

Qoo Qoo A l)o D Qoo lIIllIIA

fI1111 ~1IllUn~11Jll1l ~n1111 ~U1 nlJ ft nl1l1llll1 ~ t I II q

m1Yi1J1UlJ EJJllUnJ1Um1ivJ~1 ~1U1l ~1l1 ft1J i~ II

m1flnl31m1~1 LitUJ1UlJ EJJflu61Jn LLSlEJlJ111 L~n LLtl II

Lm1llUll1umfl7EJpoundIn-m q

m1flnl31f11111 LtlUi1Ji~L 11 m1tlJYlULLSlU)ipoundI~~ ~ Sl~ EJ q

m1~~iuh lilJ1m1L~111Yl1Jnn) ~1um1U11J1nl31 q q

~ajmL1JSlJivJ~1lJ EJJm1ivJ~1 ~1U1l ~1l1ft iJ~1~ II

~ ~fl 1ll1~ Uft1f11EJpoundIn-m LULlJ~llUYl ~1UEJ~~1~ m111 1)11

q q

LLSlitftll~~~~m111~~1~UUm ) ll1Uft1f17ElpoundIn-m I q

fil11~~U1 LLU1Yl1Jm1lJ1~111~ poundIli~ ~nn-11111iilJ1tllJ EJJ

~U1~11~mUflnl31 1l1JffU~ 1 LLtl 2 iJn~thunJ1U ofl

LlJ~llUYlm1f1nl31ll1umfl7EJpoundIn-mLlJ~ 2 q

n11f1n 131 ~ tlm1lJ1~11 J1U~111lJYllJ1 Yl LLSl B1 111 ) w~1 ~

~~6m1fim~nuEJmlJlJLLtlm1finl31~111tln-m~poundI - ~i~iLnilluiJ~1~~1lJ7

q

1020 - 1040

1040 - 1100

11 00 - 1120

11 20 - 1140

1140 - 1200

1300 - 1320

1320 - 1340

1340 - 1400

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 28: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

~ 1

3245 m11J i1J~Il1hvd1-1Y-ltl~m11J~lt1rllJfl mmY-l1~m1Yi1-111llJ EJ-lY-lUn-ll1lII

m1yJYh~11l11ijmfl1-1i~ II

Qlto A e1 A 2 QI tt At 3 JmY-lGl iIIl~EJ11lIlYl il11-11ll1i11 iI111mll bbGl1qj~IlIlYl 1111W1I a

1~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

hY-l1mm1l1Ut11Jr1 EJf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

2~trnil~11J1~11n-1nJ1J~llJm4i~ lJm4i~1YlEJ1amprEJ 1J~11YlEJ1trEJ11l1n1nGlEJEJGl-lmm II ~

1IlY-l1m1J11lIU t11Jr1 EJ f1Gl EJ-I~Gl1-1 JUYl1Jn-1U 13180 II

3~amprnil~11J1~111i1nJ1J~llJm4i~ lJm4i~1YlEJ1trEJ 1J~11YlEJ1trEJ11l1n1l1GlEJEJGl-lmm II ~

hmm1J11l1Ut11Jr1 Jf1GlEJ-I~Gl1-1 JUYl1Jn-1il13180II

6 m1~nl3lm1~lbitIl-l11llJ J-lIllllEJtImbGl EJm1Jb~n bbGl bEJ11l11lY-l1IlmIll1EJ EJn-EJ1 329 II

Umil1 iillbilY-l rf II

III Ilmln bbGl EJ 1J11J bb GlJm1J b~ n bbGl bEJ11l11lY-l1 IlmIll1J EJn-EJ1II

115 1J 5 ~ ~Il~11 EJ Y-l1IlmIll1EJEJn-EJ1 JY-l1IlmIll1EJEJn-EJ1 13000 7 m1~nl3lm11JdJIlU~ Ilm1Gl-lYlllbbGliJJiEJ~ii ~Gl~Jn111i1 ilillh L-N1J1n11bil11JYl1-1n-1nJ 334 ~11lm11h1-11nl3l~ ajEJ bbUGl-lyJ~1lJ EJ-ln11yJ~1~11l11ijmfl i-ll1ilY-l1IlmIll1EJ poundIn-EJ1

II

f d T A ~ ~ ~

bIlblJ~Y-lllYlil11l~~iIl~m11J b1JIl bbGlIlf11J~ilill~m11JiI~1~Il Ilm J-I~1Y-l1IlmIll1EJ~n-EJ1

U1iIlYl~GlU J1~11l~1Illii n11yJ~1 ~11l11 ijmfli-l~1ilY-l1IlmIll1EJEJn-EJ1

II

60 1J 5 t1 hJIl ~~~-I EJ Y-l1IlmIll1JEJn-EJ1 JY-l1IlmIll1EJpoundJ1m113000 AT A MIl ~aII

8 n11Y-l~Illbbll1Yl1-1n111J1~11bilEJbll~Gln1i111J1111J1GllJJ-I~lJ1111i1mlllllnl3l 344lI1-1l1WYI 1 bbGl 2 0- IaI MIl at iI-lnili11ln-il11lblJ~Y-lllYln11Illm1Y-l1IlmIll1ElEJn-EJ1 blJ~ 2

A

i11J11t1 EJ11i1Ilnshy

472 ~3J 9 ~h1J~UGl1EJnampril e11b11J1J1-1l11EJ i-il~1ilY-l1IlmIll1EJ poundJ1lEJ1 II

A e aI r 9 m1Illnl3lelGln11lJ1~11-111lm1J1JYl1J1YlbbGleJ11l1J~Il1Yl1llllJn11Illnl3l1lJmlJ1J 350

II

bbGln11~nl31il11J Eln-EJ1~ EJ e11b11J1Ili-il~1il iI1lJ1 ~ EltlJlIGl ~1Jil b1J EJ-I

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 29: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

324

~d13Ji3J~fiIl~11~fJln3Jer1ntJ~nul1~iiV1n1Vl111lJ2ll~nl1 ll ~

n1lvHh~d1l3j11~iIiVl ll

THE RELATIONSHIP BETWEEN LEADERS BEHAVIOR AND WORK LIFE

QUALITY OF THE PROVINCIAL ELECTRICITY AUTHORITY RANGSIT

ELECTRIFICATION ADMINISTRATION EMPLOYEES

Q ltV Q 151 ~tt4 oa 2 eo A Qt d ~ A 3 IniVta tlUlJltl1UUYI ~i1PIj)i1 tl1iimU LLa~itiIJlUUYI 11i1Utl ~

Jakkapol Santiyanon 1 DrWongtheera Suvannin 2and DrThitinand Wareevanid 3

1Vn~m1J1V1in-ifhuJVlumefil umoYillmJ1~pound1 3JV11mn~poundIi11ln111L~poundIEJ~lmn 1uVtim3Ji11lDrl3Jrl CIJ It -J CIJ

EJfl~EJIV~ll )DYl3Jnit 13180bull 2V~n~liti~V1in-in)3JVlUmsYJl umsYJllYi pound11poundI 3JV11Ylpoundl1~poundIi11ln111 L~ poundI EJ~lmn 1wmm3Ji11lDrl3Jrl

CIJ III -J CIJ

EJfl~EJlV~ll )DYl3Jnit 13180bull 3V ~n ~liti1V1in-in) 3JVlUmefi l UmoYi l1Y1 pound11 ~poundI 3JV11Y1 pound11poundIi11ln111L~ poundI EJ~l mn 1uvnm3Ji11lD rl3Jrl

I III -J CIJ

EJfl~EJlV~ll )DYl3Jn-1U 13180 1

bull Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 2 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180 3 Master of Business Administration Graduate School Valaya Alongkorn Rajabhat University under

Royal Patronage Khlong Luang Pathum Thani 13180

Corresponding authors jkp_mhotmailcom

A ~d QI I ~ ~ d =J Q - 0 ciA 0

nliftn ~1 fli l U3J 1l t1lJi ~lfl LVt EJ In ~1 Ln En n1JVt C] l nii3J ~U 1 fl mI11Vt1l1 lnliYl1l1 UlI EJl Vt xnllU LL~~n~1 fl113J3J oWulhV 111Vt C]~ n ii3J ~It1n1J fl mmVtii l nliY11llUlI EJIVtxnllUnliLyj vh

~lUI1 ijmfl11~l1l poundILiLlm1ml3JllEJ3J~1l pound11 l1LL1J1J ~EJ1Jm3JVtxnllUlI EJlVtxnllUnliLyjVh~lUI1ijmfl

1l~l-11U1U 110 flU )InVtxnl1U 152 flU LL~H~ti~nliiLm1~ml3J3JoWurfLL1J1JLYpoundIiu(Pearson

Product Moment Correlation) lLm1~ml3J3J~urfiV11lVtC]~mi3J~lt1n1JflmmVtiilnliY11llUlIEJI

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 30: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

325

Ynrn1um1vHl1hullljfl1fli~CiI1Ci1poundJn1VoUCilupoundJhf1ruYl1~i1~H~1~U 05 ~~m1~mHr~ul1 ~ ~

~t)~m1lJ~lt1~~m1lJilJ~uinUfltllln~iiiCilm1fhl1UlJEll~UnI1Um1~Vl1~1Ul1ljmfli~CiItU~ lJ lJ

_ a cd dcd Qlt ti Qo AQ a _c4 Qo a A 0

~t)CiIm1lJ~U1L~poundJl 4 LLUU YIlJm1lJ~lJ~U1inU1CiIU~rnm~ll1Ci1m1Y11l1UlJEll~Um1U Ifl~t)CiIm1lJ~U1

4 LLUU tU ~LLn~1ULLUU 2 ~U~Vo11fhJn11~1lJ~1 LLUU 3 ~lt1~3i~flrnm~ LLUU 4 ~lt1~~CiI~El~1poundJn~1l lI Ill Ill

LLUU 5 ~lt1~LiJu~1Vor1rllJ1U ~

ABSTRACT

The purposes of this study were to describe leaders behavior and employees work life quality

as well as to analyze the relationships between leaders behavior and work life quality of the

Provincial Electricity Authority Rangsit Electrification Administration employees This survey used

questionnaire collected from 110 employees This study used Pearson Product Moment Correlation

was used to analyze relationship between the leaders behavior and work life quality of the Provincial

Electricity Authority Rangsit Electrification Administration employees at the significant level of 005

the relationship between leaders behavior and work life quality of the Provincial Electricity

Authority Rangsit Electrification Administration employees showed that there were four types of

leaders behavior affecting employees work life quality which were country club management

impoverished management middle path management and theam management

~hft1~ru ~t)~m1lJ~lt1 flrnm~iiiCilm1tl1l1U m1~Vl1~1ullljmflil~Ci1 ClJ II III

Keyword leaders behavior employees work life quality Provincial Electricity Authority Rangsit

Electrification Administration

m1~Vl1~1ullljmfl1l~CiILtlU~1lJ1~ 207 lJEllm1~Vl1~1ullljmfl ~lLtlu1~i~Von~tl1LllY1 ~ ~

~1i11rntl111fl~ ~lJU1Ci11VonJ)CiIEl cilU~lJ1~l1U ~Vor1~)CiIVo1LL~)1Voi1poundJ~~l1U~Vl11inutl1ll1llU ~ ~ ~

LL~mfl1i1n~ElCil~1Vom1lJ1Ci1poundJ~m1~Vl1~1ullljmflil~CiIil~unl1ULL~~U1Vo1111lJf~u)1U1U 152 II II lI cu

flU ilVolt1~liu1m1LLntl1ll1llULL~mfl1i1n~ElCil~1Vom1lJ 1iLnCilm1lJVil~El hlil~CiIElci1~1i1 ~lm1 II II cu II

bull 1A d 1 1 l 1 I ~ 1 AI ~ 1 lJl1UCiIl1UL~ElYI~ VlU11~1Ci1tllJ1~lflmlJLlJ1VolJ1poundJUU blJ llL1Elll1poundJ CiIlUU um1Ci11LUUl1UlJElm1w bull bull

~Vl1 ~1ullljmflil~Ci1 ~tl1~U ~ ~ ~1 L1~CiI1lJ LiJ1VolJ1poundJ LL~lCi1tltl1~lfl~ri1VoUCiI itu UElm1n ~U~V011 ~ ~

d ~ d ~ 1 I A d1 ~ d A 1 LLl1nUUEln~1UVoUlnflEl~Unl1U LL~m1Y1~Unl1U~lJm1lJlilJ Un11lJ l1 UCiIl1U IfLlJU~YI~U1Vo11m1 Vow ~

Goolt1 d cd a Qo d I A tid VI a shyQo m1lJ~U1~ L~11~Unl1ULlJUYI1~poundJ1mYIlJm1lJ~1flruYI~CiIElpoundJ1lVoUllJElEllflmYI~CiIEll bCil1Um11J1Vo11 ~

LL~1itl11poundJllrElci1lfilJ~1 LyjElliLnCiltl1~YI~m~ LL~tl1~YI~~GlqEl Elflmq EltJbull

L

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 31: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

326

m~tJ~j dJUrirnjl WlJ eurolj n11lvi vh ~l un 3Jl11 fl1j ~Cil ii flll3J ~ULil ~ilfln lflflll3J i3J ~~1hVlllj ~ ~

rib] ~m13J~11fi1Jflmnlriil Ciln11111jlWlJ EljrirnjlU n11lviYil ~lunijl11fl11~Cil L~mtluLL UlYl1jthVl11J ~ ll

LV~hJ1V11V1mr~ ~~h L~tbL~U~1 n ~ll ~13Jl1fl11ltlHdj WDEl 3JtlLUn11nlV U~ LL U1 Yl11V1Ell~n11 ~ ~ ~

1J1Vll111WlJ EllVlll UllUl~

[I 11 nHlLUat1tinTibull

~ t11 Cill LL 1Y1 ~nlfl

~lLLtl1~U l~LLfi rib]~n113J~tb ~

~lLLtl1Cill3J l~LLri flml11rialCilm1hjlWlJEljrirmlUnTjlvivh~lUll3jl11flfl~1I ~

2 t111l1mLL~THh)~lElV11 t111l1n1 lum11~tJflfldl~LLfl Ylrml~m1lvi~1~l~1l3Jl11fl1j~1I -il~lU1l3Jtfl~~ 152 flU

ll

LU3JflUltJU 2552 (~3J1 LL~Un1J1Vll111~tlllJn11lvi~1~l~nij1l1flfj~Cil) ~

n~3J~lElVlj LUn111ftJflfjdl~illnm11n~f11UlmCill3J~mlJEljtJl3J1Li (~nCil b]YItil~qj 2547

117) ~1~1Jml3Jfltl111Lfl~ElULYhn1J05 l~ml3J~lElVl1 -ilUlU 110 flU I11m1~3J~l ElVljhWEll~lJml3Jllildj~ lCillJ1lli~m1~3J LL1J1JLLUj-UliJ (Proportion Rate ~

Stratified) dj~LnmY11um1LLtJI LL~l~IHm1~3JLLlJlJ~llJ (Simple Sampling) ~tltll1nl~jCill11j 1

Cilldlj~ 1 t111l1n1LLtln~3J~lElVlj-ilLLUnCil13J~CilEl1JLL1J1J~El1Jrn3J n1dtyJ~1~l~liJ1l1fl1jifl ~ ~

f-JIflElULLUUiHlUtl1lJ

1 LL~unu7o11Ut11J 5 3 27

2 LL~unutjj-LL~lJlJ1 ~~ ~ 29 19 18

3 LL~unu7o1~fflfl 6 4 36

4 LL~UnUm~nti1 -

12 9 81

5 LL~UnlJLIfIEl 14 10 9

6 LL~unlJ~u~mLL~th1injl1 26 20 18

7 LLr-lUnrim~f1 14 10 9

8 LL~Un1f11mlJLL~mIfI~11f1 10 8 72

9 lhhm1~Yh 5 3 27

10 m1~hR1Ufljjf11flff1lJ1fl~Elo~1

31 24 216

152 110 10000

11 I f1 fI ~t3 Lfl1Ell3JElYI L1lLUn11Ifnlfl LLJULL1J1J~El1Jm3J LL1JlEleurolmLJ~ 2 ~lWJj~

~lU~ 1 LL1J1J~eurol1Jm3J L~mn1Jrib]~n1d3Jr-71llJ Eljr-71J1Vll1n11lvi~1IiTlllijmfl1iCil ~ ~ ~

~lU~ 2 LL1J1Ja-El1Jrn3JL~tJln1Jflm1l1rial11m1111jl~lJeurollriUnllUm1tvivh~lU1j~Cil

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 32: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

p

327

~~d11 4 ~mY1 llbtm1I1mYl

41 ~ii~~HVIlf1nl1nY1lJ ehlLfI~eJ~ijeJ i~LLri ~li1llilml3J~eJilfl~eJ~ (Index of Items Objective Congruency) LLGl~li3Jlh~Ylt5GlV-h (a-Coefficient) lJeJ~meJtlJlf1 (Cronbach)

I I I I m1V11~twllY1LmeJ~3JeJ il1EJnl1V11mml3JLYl J~il1~ (Validity) LLGlmml3J LlleJ3JtlJeJ~ LmeJ~3J eJ

(Reliability) lilJln~VI1~li3Jlh~Ylt5GlY-h (a-Coefficient) lJeJ~meJtlJ1f1 (Cronbach) ~~lml3JL~mrt

LYl1nlJ 093

42 ~ii~~H1tm1Ylil~eJlJ~3J3J~1ti~LLri ~li3Jlb~Ylt~VIi3JViWtfLLlJlJLYJit(Pearson

Correlation) Lyj eJVIlml3Ji3JvrwlhVIh~Y1 t]~m13J ~i1lJ eJ~ ~lJ1V111m1j ~yh ~1tTlijmfl1~~il nlJfI rnmY1 lU lU lU q

n1ilm11~1tlJeJ~Y1Un~1tm1j~Yh~1t1~~il

tf eliW1YI~atNl Ual)1m

iJlnm1~n1Ylf1f~ddJtm1~mYlml3Ji3JvrwlhVIh~Y1t]~m13J~UllJeJ~~lJ1V111m1j~Yh~1t IJ

Tlijmfl1~~il nlJflrnmY1n1ilm11~1tlJeJ~Y1Un~1tm1i~Yh~1t1~~il ~Glm11)Ji1~d ill11~~ 2 Y1t]~m13J~ulijml3Ji3JvrwtfnlJflrnmY1niilm11~1tlJeJ~Y1Un~1tm1i~Yh~1tTlijmfl1~~il

Illl

1bb1JU 1 005 001 -022 -054 056 -009 -041 -004 -013

2bbUU 2 239 268 415 525 346 555 190 362 492

3bbUU 3 -253 -193 -287 -278 -367 -215 -168 -192 -328

4bbUU 4 -240 -139 -234 -149 -306 -068 -115 -088 -223

5uUU 5 326 265 559 636 504 670 263 377 609

a- a- 1 a- D Ii J lIiUJtIlflqjYnmiddotlfHlilYl 05 lIiUJtIlflqjYntICl~Yl 01

iJlnill11~~ 2 Y1lJh Y1t]~nn3J~Ul LLlJlJ 1 ~U1LLlJlJL~~hJnl1 i3Jijml3Ji3JViwtfnlJflrnmY1niilm1

1~1tlJ eJ~Y1Un~1tm1i ~Yh~1tTl ijmfl1~~ill UTl1Y1113J Y1t]~m13J~U1LLlJlJ 2 ~lJ1V111niJ m1~13J~1 ij

f1dl3Ji3JVittnlJfI rnTl1Y1ni ilm11~1UlJ eJ~ Y1Un~1tm1i ~ yh ~1 UTl ij m f11~ ~illM1Y1113J eJ poundh~ijUJ~l~ tlJ ~ AAd ~ A I ltCI Cl Q laquo I ltCI Qo 0 Q AA d Qo

Y11~~nilYl1illJ 01 L3JeJY1iJl1rnl11JillU Y1lJdl YlnillU3Jml3J~3JY1WlieJJ1~3JUJ~1f1tlJY11~laquonilYl1illJ 05 LLGl

01 Y1t]~m13J~Ul LLlJlJ 3 ~ul~i3JijmumY1 ~ml3Ji3JViwtfnlJflrnTl1Y1n1ilm11~1UlJeJ~Y1Un~1Um1 lU lU q q

i~Yh~1UTlijTl1f11~~illtmY1113J eJcil~ijUJ~1~tlJY11~~ii~~1ilJ 01 LdeJ~iJl1ml11J~1U Y1lJl1 LiieJlJYln ~1t ijml3Ji3JViUteJcil~ijUJ~1~tlJY11~~ii~~1ilJ 05 LLGl 01 Jm1U~1tml3J~3JGl1Uniilm11~1ULLGl

~ n1il~1Ui11 i3Jijml3Ji3JViwtf Vit]~nn3J~Ul LLlJlJ 4 ~Ul~~ilneJ~lJnGll~ ijml3Ji3JvrUtnlJflrnmY1n1il

m11~1UlJ eJ~Virn~1Um1i ~yh ~1tTlilTl1f11~~illtmVi113J eJcil~ijUJ~1~tlJY11~laquoi)~~1i1lJ 05 L~ eJ

~iJl1ml11J~1U VilJ11 ~1U~Glil eJlJLLYlt~dJtn-3J ~1Um1Vi~Ul~nJmY11 Um11~1U LL~~lUmijthU

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 33: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

1 ~ LL~LlJU~poundJel~rhJYlllilfl ~ ~~dillJ 05 lill~~lillJ~ml~i~~ufmhl~uml~q)Ylll~il LL~ 01

~tl~md~~h LLlJlJ 5 ~tl~LlJWlhl~hn~IlU ~ml~i~~ufnlJmllm~-i1lilmdYilllUlIell~UmlUmd U U

ivJYil ~1Ulliimfl-yenI~lill um~d1~ elcilliiupoundJl~ nJYllltiil ~~dillJ 01 Ld elVi)ldmldlpoundJillu ~lJ-h Ymillu~U v

Qo Qo tI I Q Q 0 Q cuecrI Q

ml~~~~U1iel poundJl-il~ UpoundJ~lfl q)Yllltitllil YldlillJ 01

ml~i~~ufdvdll~tl~md~~tlnlJflmm~-i1lilmdYilllUlIell~UnllUnldivJYil ~1U U

lliimfl-yenI~lil ~lJ-hin]omlIell~tl~~ml~i~~ufnlJflmm~-i1lilnldYilllU)LlJu~tl~iiml~~uhJI I J q U

IlULL~flU Vl1el~tl~nTI~~tlLLlJlJ 5 ~tl~LlJui1Wlrlfi~IlU LlJu~tl~md~ ~tl~~UnllUmdi vJYil~1U U U U

lliimfl-yenI~mi ellnldmn~ tilil dell ~Im~ el~tl~nTI~~tlLLlJlJ 2 ~lJhJld1i)mdtil~~d ftl LL tilil 11iLVU1lU q U U

rrtl~iiml~tiuhluflumnn1lllu)iiml~i~~ufnlJflmm~-i1lilmdYilllU~lnn1l~tl~~ml~~uh U U

luIlumnn1lflu ~1u~tl~iiml~~uhLl~lIlUVl1el~tl~nTI~~tlLLlJlJ1 ~tlLLlJlJL~~)md )i3JiiI U U

ml~ i~~ufnlJflmm~-i1lilnldYilllUL~poundJ ~I LlJWVelLLu1i nlJ ~tlVl1el~lJ1V1ldellflmi~1lmd~)~ U U

~tl ~ md~ rrtl LlUidiil) lmdtllil LL~~ UnllU1i~ fl mm~n1lil nldYilllU~~ Lyj elYilli ellflmUd~lJ U U bull

bull laquo 1 bull d bull 1~ bull 1 1 ~ t d1 ~ 1 d A

~ ~ ~l Ld) lil poundJ fl mill~ lf1lil nldYll Il UYl fl1dlJdlJ lJdl VI ~dlillJ ~IlI U)lmHlpoundJ UdlillJ lJlUn ~l IllI q q U U

bull 1 bull d 1 ~ 1 ~ lJdn el lJlil1 poundJ lillUtilll~ nldYllll U YllJ ~ el lilll poundJ lillUfl1l ~ ~d LlJ poundJ lJ n lJ Lnm6fl LL~fl1llJLlJU1idd~ LUnld

Ul]lJ1illU ~lU~~lilellJLLYlU~ LlJU1iddlJ ~luin]omIlU ~ LlJUUd1poundJlfr~ elilfllJ ~lumd~~ultrnpoundJm~1U

mdYilllU LL~~lUmllJaTufllLL~nl1V1rllUIlU llil poundJYln~lU~n~l1miidLij poundJlJ LL~1nmd~l Lnumdftlbull rllVI ulilllil poundJ nldivJYil ~1 Ull ii lllfl el ci LL~1l1llil LL~ L~ poundJImllJ ~Jl L~~ elll ellwlb poundJIlU~ L~ poundJ diel 11Unld

U U

ltill LnUnld mllJ LlilJn lillUnldlild1) ellJd1 ~iilnld~eltildliellJ~1Jl1tild~ll)1uellflmlitf1iiliu tJI U

~UmlUYlmillJ ~I LVI~lLlJU~I~ el cilueilUl)lIell~lJ1V1ldellffm~~llJldtl~lLnumdi~Lyjel Lyj~dillJ bull U U

J bullflmm~-i1lilmdYilllulinlJ~umlu

fiG Gl n3Jllin1~

~1) rJVJVlJYIifJWilW 1~1i 6yenJnliluJ V~lJVll1Yl poundJl i poundJdlllnlJ1h poundJel ~Imnr 1U~dlJdml-eutl1J11~

I I Ci lCIQ~JIlCI

I1miVm1Jllnml1J~ Umil1nloJHUnelLnlil~~IlU1)poundJlfUU

g

Lfl n1fl13 poundh3

1ilnuYlf ~~ihld 2552 md1~poundJLL~1Lml~liel~~Yllltiil~~1poundJSPSS LElti elTf ~~uil LLlJtiludilmf

bull U

UUYllJ~

Vi~lil tlYlf)dnJ 2547 dLUpoundJlJ1nmd1~poundJYlllilfllJ~llilVilJvrilfl~ 2 Lehf elelvJ Lflelfiitirl mlLYl~ltj U v bull

- _-------- -------shy

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 34: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

JJ n1J 11

QQ ~ II QI Q c

HUlIl trJl tgtU mrlUflfl11)lVltUIVHIl1j11HIllUWerlVlfI mn UWcY1V11Y1UlatJ

III _[ JJtf11Y1Ult1EJmiddotHtIn)11EJtlt1~flW ~ff~Unl111JlJJn

d 4 CI 1lcqd d)f2TUII bull7 lflVU YIff

I~O-j IffUOIJOft ~1Jt1ml1J~yhJyhl~ UJ1middotHn~uwcnPlffmn I b

C L ~I-C OfillH)i ~I ~ ~ rrlr-rwfiI[middot~1[]~r)lrrz1f]lJIO - Ul1JlYf)fl (U1W~Ufi1J) ~I1ff1J~~~lm WlLJl211z lpoundJ~IL=IIIliJ c-- ~-

QI d rA QI QI ClIo 0 IV d QI - Q ~-t~tJl56)J UnfTf)fl1 )U I1tnfm1JI111JWCYJ~ I1(lntJPI~~flQ1JWCYJPI ffl1JJI1 middotmiddot middot i middot 7middot middot middot middotmiddotmiddotmiddot

bull -- --j ) Q (I- d fgt ~ 0 ~ 1 t~1) lC~ee-ylgtrr- ~JsVmiddotgtJgtlJV-( -imiddot)Iflfl1ll p 1JI11Jll1J1fllJ IUIJ ~ c middot imiddot middot middot middot

U (

i ~ 0 1 ~ rv d ~ 1 ~I ) ~s d dIlJUunllflfl1 m~1Jflf1)O f1lflVilflfl 1lJ1flnfllf11flf1lHlnfllY1 1Jf1l~lInfl1

~ (-C~ igt I-1C001 ~y)vOlfO)bXLtVP-o CvJYiiJ- 220ff01UII YIffl1J1~OPl~PlO I yenJ middot7middotmiddotmiddotmiddotmiddotmiddotmiddotmiddotmiddot middotmiddotmiddot 11J1JIflU1YI~11Vi11~1Y11J1~ o~~v i~ qt(~ tIj741

J 1 d ld ell Q e fl~JI01J~li 1U11J~ nll11 1J1UViU1i

)r-r ~ ~

~ Jld-J __ J

-(~~~~

J -~ --~~ )

IV II I 4 t ~II II 1 0 IV r et A II 1nnVll1~ Uflflfl~lllf1Mn~Nllt1flmJIVH) 1lIlfllIJIl19fl~Mfllll l111t1fll1lJtllllln)JtlIn~llWYlmt1~larJ1l1U1l 2 l~ltmiddotHraquo)J

~ cscI II IV bull lit ciAlJfl~allnfl11lJlI~IINU CD 1 IlVi IVlrJt111lnnIJlIjal1Jl doc 1I11 pdf 1l~1l ~1lfl1lflVi)JIlllnfll1)J lIaIIlflllf lflflllmrJllllJll

fh~MIJ~H)llfl1fin~l(lJ111112)

1~)-1 IVtlilJlJl1t111lJ

u WcnPl111IJTtllJ 1J1l1111J1-ft1J~ lJIn]Ji tIJOfl~ nnu lU Vi ~m 1J~ l~1JtllJn PlO1Ji1Jnl m-WIIVii1JYIf1111J

o1JYIf1111J1Y1IJlUViU~ (lJ U11~ ffuuwcnPl~flfl1 lJ0~1J1Y11J1-ft1J~1lfnp iMvt-jm WluVi~m1J5l~1Jtl1Jn lutJ~ plusmn ~U1J~ i I~OU O ~ - J~~~ ~I 5xmiddot

o 1JYIf1111Jl1lflUViIJ ~ t~ lun1JhUWcnPl1Y11J1~1J 1JI111Y11Jl-ft1J~1middot11l1pLlflIJOMMWUVi~m1J~l~1Jti1Jn

(httpgradvruacth) I~OU - Vifl

-j ogto)5fgt ~w~flJIIV

(Vlill~V ~~ illJJ~~ru l~ffVi1UII)

~ O~fltlJ tJ ~ tltIll1Pl1 I tll-ftJ

3 1 UJA 2553

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 35: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

mUlO-1U1UUUitilH1UVlUJ-UIilU ISO 9001 2008

fl1Wfhnnu1iJr1 ffn~ flitl1ilfl~

ADOPTION OF A STANDARD ADMINISTRATION SYSTEM ISO 9001 2008

A CASE STUDY OF PTG GROUP COMPANY LIMITED

tllll fiHlllf 11l1ii6 lJiitim1tlll IIn if11 ii011 mhli11

Patthana Srichan Wantanee Phumpatrakom and Theathanick Siriwoharn

lltinl~nJillmpnllllll1Utllii~ fl1U111l11Jillmpnll utllii~111tl1titlllll1111tl1titl1111tit]1MDMmw

1UIl1m1l11ltIallsl

c)QI ~ QI c) d

f11j1iHJIHNf11HJfl]JjlJjlJUUjl11jHIHl1lJlJ1~j1U ISO 9001 2008 lJ

i~QtJj~~f1t~flfff)fj1il~j~lJf11jtlfl1JiuJflrYnrfN1Jfl1t111~lf)1jtJ1jlJlJ ISO 9001 20081J11~

1Uf11jtJilJtJ~ ~mj~il~Jfl~tnjf)~lU UiflYl liH1~ nN ~ltl~ tllfff)fj1f111lJ~miUrf11jtlfl1JilJ

f11jhjlJlJlJ1~jil1U ISO 9001 2008 lJ11~1Uf11jtJilJtJHf)1j ~il~Jfl~VfUfN1U UiflYl litfi~ d bull

n~tJ ~ltl~ ~ltlUf)~llJilil~mhJl-Jf1f1l mi1J1911mh~fi1~Jf11j1~Jf1i~i1 l~tlti vnfN1UlJil1Yl ~fi~ nrtJ ~ltl~ ~1U1U 182

f1J lf1~fl~ijfl~1~1Umj1~t1 fifl tl1JUfffllJmlJ~1J1J 30 jfl ~fl (hU~ 1 tllJlJ~fllJm1Jlrltl1tllJ

ilil~mhUlJf1f1l ri1U ~ 2 tl1J1J~fllJ m1Jl~ tl1tlUmlJ1Jf11j 191~ ffU 1iJtlfllJilJ~~~l il1f)f)1j i~fi1

f1111Jl~mtJ lvh tlU 084 jfllJl~lnUnUj 11J 1~iI1ml1JlJffflU tI1lJ ()f)11f1j1lii~ tI hh tlmlJ ~ ~

o d 1 lttt If( jJev QI ~ do f3 9J oltto a ~11jiJjuYl1~ff()~ m lJlllJlJ~fllJm1J f)lUf1U tlllJf111lJ ~1JUj tu ()f)~fl~~lmjflU11J 111f1 j 111

~

jfllJli~~1U1Ulttf~iU 182 lf~ f1~lllU~fltllUflI~J~ ~il~~1~1Umj1f1j1rjfl1Jl l~tlti fi1 ~

~fltll fimA~tI ri1Ulritl~llJJm~jj1U fi11f1fftlf11 fi1~lJtJjffYltmjl91~iYJ1i1 i~tlihrtl1h~q)

Yl1~~il~fi 05

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 36: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

2

Hf1lJ1~uYnJh

1 J~1Jm1JdJ f11J~~iYJ i llutllli1Jrj~mJ lllJtl~YfunmiddotnJ1Jil1Vl Vi fi~ nitJ ~ln~

1~vnlltlviJJ~1J1l1nIrlmhfl1JillJmlU~lJlmil ~lJf1lJ~J~d ~lJlJf)lJffJi1l~lJf1lJ 9J~ d 9JQI QI I QI 9J

~J~J tl~ ~lJlJJVl~tl~ llf1lJ hIJ~IJm1JdJf11JVtlllJ1JtlUi JJ~1J1l1n Vln~lJ 2 1Jll~mhJ 1Jflfl ijfl dlmYll~Jnn1Jf)lJirJ ~1Jm1JdJ f)lJ Utllli1JJ 1~mJ1llJtl~

rn~lJ1Jil1Vl yHi~ nj1J ~ln~ 1J h 1Jil~UffdJ1JflflliijfldlmY1JiJnn1Jn1JirJ~1J m 1JdJf1lJ~~iYJ i ilVtllli1Jtlvl~ijrmht1illVll~ ffil~~J ~1J 05 IrltlVi ill JW 1J1U~1J 1J h ~1J

jI 9J QI ~ 0 r 9J 0 9J ~ 4 I fci

l ff ~lJtllU ~lJj~1Jf11JffmJ1 ~1U~1lHJ~~1J ~lJmUf1lJVl1~lJ l~lJI~JI~tlJ Lllll

fl dlll fflliJ nn1Jf1lJ1rJ ~1Jm ~1JdU f1lJ~~iYJ 1 ilVtlll i1JJ111 mJ 11 tlVH ijrmhfiillVll~ffil~~

J~~1J 05

3 m~1JdJf1lJOtllli1J1~OJdlllJtl~ rnmiddotnJ1Jil1Vl yHi~ ni1J ~ln~ ijOVln9itlliU f1lJ I tI J

Vtllli1J lijtlillUmlv~lJ 1J h m~1JdJf1lJ~~iYJ 1ilUtllli1J liJ~J~1 liJ ffJl il liJ lIimtl~

liJ Vl~tl~ ijmlllffll~J1i 1JlJilffVll~I~Udn1JliJOtllli1J mh~ijrmhfityVll~ ffil9ifiJ~~1J 05

ABSTRACT

The objective of this research was to compare an innovation adoption process based on

personal factors and to examine the relationship between an innovation adoption process and

personal factors ofemployees at PTG Groups Company Limited

The sample group consisted of 182 employees ofPTG Groups Company Limited and

was selected by simple random sampling method Data collected by a questionnaire had a total of

30 items Part I was personal factors and part II was innovation adoption process with a reliability

level of 84 The data were analyzed by descriptive statistics ie percentage mean standard

deviation (SD) t - test independent one way ANOVA and Chi - square test and determinate

coefficient

The findings were as follows

I An innovation adoption process of employees at PTG Groups Company Limited

was at a high level The findings also showed that the innovation adoption process regarding

awareness interest trial and adoption were at a high level

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 37: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

3

2 Employees at PTG Groups Company Limited with different personal factors

regarding sex age education job position tenure and salary had no significantly different levels

of innovation adoption process at the 05 level

3 Employees at PTG Groups Company Limited with innovation adoption process

regarding awareness interest trial and adoption were significantly related in a positive manner at

a 05 lower level

fluntuy

11 ~ ~jW fllj u~~rW1 W JhW fl1j vh~j n~iifl1 UI ~ W II HimieHJ 1 1~ tit u Vll 1 W

fl11lfYjllj n~tn~ fl1j Iflfl1i~ll~iJ VL fY 2551 ~~tilW ~rmJ1 I 1fl1l tyl11fllj tjjfl~flltl1W lh mfY

1llt1tyl111flCJ~VI1~flljt~UJfl~fltlJ ~ fll (Subprime) ~~mntlt i1W 1Ity111111tY~ff ~~l flj VI1J l1J~1 bull j I

1l fl huuu Vll 1J~ 11VJViltwW ~ j n ~ JI1W fll j ~~ 11 ~W ff 1 m fI ~ fl ~ ~flj 1ll1J j fl fl1J tfI ~ fl~ ~flj

1 1 9 bull1 Vl d 1I~nlt1~tm fl~ ~ flj flflflll1J1Jj 1J1J PLC tWCJlflnll1j VI ~ If ~ W flllffl11m jlJfltlflVIj flW flfflll

q

flllffl11 fljjlJ~11J 11 mtl1J~11VJvHntlllJ1Ji m1111t~ln1Jff fllVitt1~ tifl1lVI1~tfYjllil n I t~fll 11j fl~ q dO

~W llfl1ltyl11tfYj Il j n ~lllmllJfl~j fl~ Jfl~ fl~ftfl1j mh~ 1 j ~1l1lJ 1J~ 11V1~vh~ n I 1J j tfl VIt ~ tl1nW

l1mtl1J~11V1nlJ1i tl ~lmVI1Jn1Jllflfffl1WflljWt~t11nWif ~~lil~~Vitll111Jimi1t~flll1 ~1W~W

t1w111~~mh1hnl11~ j1lJ~~1J~11V1 ~ n ~ flj1J ~lnfl fl1j1Ji1Jfl~ftfljtilut~fl~111w~~~fl~ q

ibl1 W~ t11111 mtlll l 11~tl~Wn~ rlflW flj 1J1Wfllj t1J~tIW 111J l ~ j I111~ltiJW fllj t1J ~tIW 111Jl ~ j

llll1 ~ It iJ W fl1j t1J ~ t1Wll1Jl~ IYf flll1ll11Jj jl11lfl1J j ff ~ ftllli~11WU1Vi l1J~11VI j fl~~ W llflbull q

t1W111tfYj Il il n ~ll l Ill11 1J fffl11lJ rill~ ~ lu fllj ti1u ~U11W JI1 W fllj ~illl~l W 1 I1ii 1J j iYVI nflTV u ~ ~ ~

ff ~fffltW fflmj()vh~lib 1 jUW ~U lti1~t~W~ 1~1I1n~W 111l ~ 1J i1J1Jj ~1J~1JVI1l1tn~ f111lJt~1J 111 q q

tmffllJ 1j fill ~~rW n1Jfill~~VI1~1ijn ~ ~ ~i)fl11tilW~ ~~lt flu mh~t~ril11i1Jt~lJfl~1J~ 11VI j 1lJ l1J O~~1J~I11j 1 W ri1Ulil~l1 W1J~11 VI ~~ ~fl~lf1t1nWn~ W 1j 1J1Jfllnh~lW1 11 ~illliYW fi11 I11~

1I11lHlWt1Ju 1 1J1l1lJml11~fl~fllj Jfl~lflfillll ~illlffWfi11 11~ fl11~ll~~rW dO

~ 1flj tI nmnHlu lJ lflU ~ilfl iYu fi11Jj tfIV1t fI ~ fl~ ~flj lll~ tI Ill ri flbull1J fl HU 111n1J I j I I

lflfilV~ii1lwI111 Wt~fl~J tI~f1WfllVi Jfl~~W ~lWllV~ llitilW lltlfllJ imJ tI~lflfil11l1W ri1W lJfl~ ~htl U u q U

1J~111j lJ1Vi t11t11lJ ~fll11Ifl~tI~~flj ~ nW ff~ t1~iijlf1111Vi~llJ 1i 1 W m1J1W fllj ~ilflIJfl~ ~htl~illl

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 38: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

4

j I jI I jI1 jI 1 jI jI jItVHl tI11J]j ffVIli fIlYl t11 t~flWfl1YlU~NlfU ~llJ flflfl1J1 t~1J1~j i llJ~Hfl1Jfl1Hlfl~fl1jUfl~ ~flfl1

j cS bull bull I QI d J ~ QI ~c dllJ~ltJflWfI1Yl j 1f1l fllj ff ~1Jfl1J ~fl11fJU U ~ UlJ VI1J1flUtJ tj fl [11 U~ VI1~1J j1lVIflff11J1HlUfllJty 111

1 ~ c6 1 l 1 0

t~ ttJj~1Jl1lJ ~ fHHl1flfl1jt~1J ~UlI 1Jfllj U[l1[1~ltJtYl1J1J1flUlJljfllJ UlI1I1tJ1tJYltJfl~llJ1J1J1fl

J j d jI J t jI I _I I _I I UtJ tjflU l VI1~ 1J j 11 VI tfl~fl1J~flflltYl1J U lJ VI ~~ flfll t tJ lJjmflUlI ~ 1~ lJj mflfl111J11m fll1 m [I t tJ

QI dcSco et Y 1 QI

flljjm1tJ lI~1J~lI~ flfl1j 1Jj111jnuUlI fl1j 1J j fllj lI flfll UlI lJ j flfl1Jfl1JUtJ1Y11~U t1~ lI flfl11J1~ ~ ~

1 jI _I 1_ 1 1 amp ltI jI jI jIj1[1 t~UlJfl[JtJ tlJ ~[l11~1J1mi1tJUfl~~1tfl~Ll ~UtJ fl11111LtJfl~1J1111flfl111JtlljilJfl1111lJ 1VI H~ltJ

LVIfl1tJ ll1v ~1111r fl1j Uj~jtJUfl~VI1~~fl~ltfl~~tfltJ~lti~1~fl~llJ j ~1JUjmfl flll1mrllJ fl1j

Uj~jtJ ltJj~1J ll1fl ~~tifll rtn~ 1flfll ffUlI~fl~lti~1tJfl1jUjflfl1J~j nllYlfl1Jti1Jfllj uj~jlJ~

if1J itJ1IVI1f1111J ~ lJ Uj ~ 1J1fl tYlmtfiilty111H1 flfh~t~tJ j 1J1J1Ji lJVIl~oW 1tfl1j1J1Jfl1j 1Ji 111j flwtnn l~uj 11J11111~fl~flfl1j1J11~flm 1J1Jfllj1Ji111H1lJ fJWfllYl~l1Jj1J1J1J1~ji llJ ff1flll ISO 9001 2008 t~fl~9lJtJ1~1J1111jUlIYliffl~ltJlJm~m1~Ylifm1lJllJ ff1[1~ltJl1fl UlIff1[1~1tJ

I jI jI ~ jI d _I _ 1 I jI ~ jI

fflJ1JfftJtJ ll11J UlJ 1f1 ~ ffj l~ffjjfl Ylj fl1JVIlI j 1Jfl1jtlJMtJ UlJlI~ ll1V1tJfl1Jfffl11flljW Ufl~ lI flfl1 q ~

tm111JUj ~i 11J 11l~ lI~9lJtJ 1]11JUj ~fl1j 111~ 1tJUfl~1J1lJVI l-H1i ~rill ~111J 1tJt~[l1titJ bull q cu q

~~ iflJ ~1 ~tJl~fftJ1Jfi 1Iflfl1l1tl1[1l1~1I1flflljfifl~flmoW 1j1J1J1J1111j~ 1tJ fI WtllYl ~ 11J q

Iji 1 t ~ jI I j1J1J1J1mi llJ ISO 9001 2008 1J1 tJf1Jjl11jflWfllYl ~[Ij11JVI1V1~fl~f1fllmll1 YltJfl~llJ tlJj~1J

1~ l tn~fllj~lJ~1 fftJlll ~i~jfl~ UlIijfl111JYlfl1J[lfl1Jf1J~1I~hti1lJflljfll[lMfl1jtU~tJlJUUlI~

j1JUfllj1J1111H1tJ U1J1J lmjUfl~fl~fl m llJ j~1J~[lfl1Jf1J 1~ l1ifliJ~mJiU111gtJ~Yliffl~ llJiJ~ u

1 I jI j I jI Ell I _I _I jI1 d ~ j I jI ~ [lfl1Jj1J t1J t~ tYlfl tJft1JlJUtJ1Y11~ ttJflljlJj1JlJHUfl tUff1tJVI[I~1JlJtlJ111tYlfltl1fl~f1fljff11J1Hl

bull u

fl1tJtJnllflljfl1Ufl~l~ijlhi1V1nfllYltm liJ 1tlJt~1J ltJ1ijnllfl1U u bull

lilflVl~wiftytillllfJ

~fl1JlIlh ~mi1lJ1JflfllIijfl111J ff1JWtJ ntiUfl1j [lfl1J11J fllj oW 1j1JU1J1111j ~ 1tJ f1WfIlYl ~ q q

1J1~jiltJ ISO 900120081JllntJfl1j1J~111H1tJUfl~1J~liYI ~fi~ fltU ~lti~ fl~l~h

jU1J1n~jil1tJ ISO 900120081Jli~hJflljuf1JUHfllHIi1~Ufl~Yliffl~ltJ 1JiliYI ~fi~ fl1U ~lti~ dO q q

4~ amp QlQII QJ 0 ~ 2t Yl fl flfl1l1 fH f1111J ff1J Yl tJ li flU [I fl m 1J fllj tJ 1j 1J 1J 1J j 111j ~ 1tJ fI Wtl1Yl ~ 11J j 1J1J

bull 1J1~jilltJ ISO 90012008 1J1liYI ~fi~1J1i~hJflljuf1JUHfllHli1~Ufl~Ylifm1tJ fl1U ~lti~

dO q q

~ lHtJ flm1JU 11 ~[I ri1tJ 1JfI f1l1 q

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 39: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

5

olc=I 0 ~ ItQ1

1fi~lAUUtnnUJ

l1h~lnm

lh~lnm ~i~m~lJrfllHHlln Vnrn-3nn1nUJflIJfl-3 lJ~rfl ~li~ f1~11 ~ltifl ~lU1U 182 flU hf1lHhtiiUf1l~ iitlcj-3 ~ttrivnrn-31Uhl ~~~1JI11mrHlU tt~~vuf1-31UU~~~lJ

1I6j~f1l~

2mllJ~1flriHbull f1~lJ~1t)ril-3 ~i~tlHf1~1J~1flri1-31fltl~flt~Uffltl~~ 80 lJtl-3~lU1U 11~ ~lflmti-3HlJfl

~~1U1U 182 flU

ii ltI Uf1l~tf1lJ~1lJ~11JlJfl~cl3tmfl-3lJflfl If

ltI I ii cl ~ 31 tmU-3lJflfllf Uf1ntf1lJ~1m11J lJfl~ tuUttlJUffflUtlllJ (Questionnaire) fj11ltl

~fffH~U~11J1~G1I~~ff-3rl ~i~-31 t~m1lJ~11JrfllJ~ lfltlttUUfffllJm1J irm1Jfl2 r11U

ri1U~ 1 ttUlJfffllJmlJt~fntiuiJ1l~tlri1U lJflfl~ t11l~tlri1UlJflfl~ 11~ ~f1tlU$l1t1 tvm

fllQ ~~~lJf1nffml1 9ilttHU-3-31U mQf1l~Yil-31U tt~~ t~Ut~flU ihtmIW~t~Urllm1J1Irntlilfl

(Closes-Ended Question)

ri1U~2 ttlJlJfffllJmlJt~tl1nUm~lJ1Uf1l~ 9ifl ffU1ItlfllIflJU 1~f1 ~ ~ 11 1I~~nflU~1t1

~llJ1Jlm~lU ISO 90012008

amp

5 111JltlG-3 1Jlf1 YI fffl amp

4 lI1Jltlm

amp

3 lI1Jltlm

amp

2 l11JltlG-3

amp iI 111JltIG-3 U fl tl1Jl f1

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 40: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

6

QI GI 9J ~~

4JU~tlU ~U f1j ffHUm tlmiddotnm

IiU~tlU 1Uf1j lU f1j ffrHU1J1Jfftl1JflllJm~U 1~fhnjU~llJIiU ~ tlUf1middotru OJ

9ICirlQl1l)91o c9 j 9J 0 ~cvdd d cv 41 fj1~W ~fI yenllf1lHlf1tJ lflUfl11~ lfHtlnfflj ~ lj l~l~l U~~ lU1 ~Uyenltf1U1Jtl~tf1U1n1J

_Id _I 0 f1j tlJUUUlJ~tl~f1m~llJj~1J1J1Jjl11HlU~WfllVlj~1J1J1Jl~jJlU ISO 900 12008

42 1hi N U1J 1J fftl1JfIl1Jl Mf1W ~ n j j lJ f1l j ~1Ji nlll1yenl tJ lUVI J1J U~ ~yenlHfJ w11lil

JI JI I ~ j 1 ~fftl1JfI111J1n~ tl~f1 j 1Jfl1U Jtl~tUtll1l (Validity)

_I _I JIl1J JI d d_l~43 lJ j 1J lJ Hun ~ J J tl1J n VI j tl ~ J tl ~ U1J 1J ff tl1J fIl1J ~ llJ yenl fI W~ n j j 1J f1l j yenllJ j ntJ 1 bull

Q to tI 0 4o~ Afj) A

1yenl(J1UVIUtiUU~U lU 1~~ fllt U U f1j tlfJHyenl j ~f1W 19Jl~ j 1~U 1J1Jfftl1JflllJ tI lUI III q

ld rI

44 f1jl1lfllfl11lJtnU~~HJtl~tfljtl~lJtl (Validity)

o bull 91 AO J 91 U1U1J1Jfftl1JfIllJtffUtl~tlfjyenlH~W19Jl~1U1U 5 yenllU tVltl~j1~fftl1Jfl111J1n~tI~U~

d GI ~ i I ci 91 J 91 0 I 91Q QI

tntJ~~ H ~ UlUtll11 (Validity) flUI1lfllfl IfU J tl~f1111J fftlflfltl~j ~ I11NJ tlfllfll1JU~Jtln1J

_I tI 91 0 QI A QI tI tI ~fllJjff~fl (Index ofitem Objective Congruence) jI11HJtlfllflllJn1JUtJllJffVlyenlt~n~yenltiVl~tJ

ntJ1jjW (2543 123) ll1Jf1111JI11JlUJtl~f1UUUf1~U ~ 61 I 91 0 t cv 1IJ 91 A tIQI

+1 t1JtlUU ~~11Jtlfllfll1JUU1f1 ~fI~H~l1JUUl1JffllyenlmVll~

o t1ltl11iu1Jl~h~tlthfll1JIU1f11 ~~ j ~~llJilUl1Jffllnl~VIl

-1 t1lmt1Jl~hrtlthfll1JIU1f111i~ H~llJilul1JffnnmVll

ItttitlmhViiJthf11fUfl11lJfftlflfl~tl~1Jlnn-) ll1~m Yhn1J 06 ~hU ViihhUtlUn-)l 06 U llJl

_1_1 JIl1JIJI 0 JI 0 00

lJj1JlJ1~UnlJ mtl1lJlfflJ~llJfIlUUUlJtl~rjyenlHrlW111l (Qyenltill~tJ nU1nW 2543 123) I t9 cv d1IJ9I1

45 f1j I11fllfl11lJtlftl1JU (Reliability) Jtl~U1J1Jfftl1JfIllJyenl ~fI HlU nUm1~fftl1Jfl11lJ

d JI lIJ Ill I d JI1 JI lIJJItntJ~~ Htlf~tUtll11 (Validity) U1 I Ut1f1tl~ lftflj tl~lJtlyenlffjl~JU rj1~tJ ~fI~j1~fftl1J~WfllVlJtI~

tflttl~ijtl~1umjl1lfl11lJt~mrU (Reliability) J tl~U 1J1Jfftl1JfIl1J ifltJU lU1J1Jfftl1JfIl1J11Jvhnu

yenlfl tl~ 1oNtfl~tl~ijm~tll11fl11lJt~U~~HJtl~U 1J1J fftl1JfIllJ (Try - out) i fltJU 111JloNtl1JVIUn~ 1U

1J~pound1yenl 9Litl tyenlfliUiv ~ltlfl ~tlti III I11i1O (lUUh~U tllLfltl 1~UtlU ij~I11f1 OJ OJ

d ~d 0 oQ i VI j ~Uflj ffjtlQTWl 9$~lJ f1lj U ltnflUflf1j1Jj

oQ

H U ~WmVlj~1J1J1J19lj i lU ISO 90012000 fltJj 1lJ

~ t d GI 91~ do ev 91c9 QI Q ev do d d ~ 0 QI 0 I dyenl1yenl~tl~f1f1j1Jl ~lf9$~lJntJW~flmUfl~n1J1JjlJyenl VIyenl~ mu ~lnfl ~lU1U 30 Iff ntlUtf11J

rtllJ ~~~ t~mhn1JlJ1l11ftlfl111Jt~mtUJtl~u1J1Jfftl1JfIl1J iflUU1HJtl~rtl1J~ i~m VIl~ij OJ OJ

f1j 1f11JllPlnhu1JjlJ lWft 11J lfllU1WH lfl111Jt~mtU iflU1~~91jJ tl~f1 j tlU 1Jlfl (Conbrach) ~~

l~ un-)l ffHif1JUj ffyenlfutlmJ1 (a-Coefficient) ~1mfl~tl~f1tllJVi1l~tl l~tllMi~ftlfl11lJ

t~mtUlrln~lflu~tl1J 1 (~yenlfjll~r tlU1jjW 2543 137) i~ftlfl11lJt~mtUJtl~U1J1Jfftl1JmlJ

tvhn1J 084

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 41: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

7

d Y 5fl1itflUi1Ui11JJfl1J(l

OJ

J J J J

flli t~Ui 1Ui11J~fl1J(l1Ufir~ ij ijjW~flU4iltiiUmiddotnu~~ ijOJ

51 ~1~mhl1lJ~fffluUhj1U(lJfll1lJ~ffflfl4t1l~1 ~tJu lIflUUUffflUt111J 1I1flUWcYi~

1VItJ11ltJ 1JI111V1 tJ1~tJillffiU1 (ltJfl(l~ fliW 1WYliUi1Jillfl1tl1Jt1 il~ ~uil11iui11VI oW fil fli11

~lti~ ti4flJflfl4 t1 1~U(lJflml1Ji11J 1ifl1 W fl1i UlIflUUUffflU t111J1 MtiUYllJmlW ~htJ1J UU~fl1i

tm11111ti1~1W1Wui11VI vUi~ flill ~ln~bull 52 IllUUUffflUm1J~HlWfl1i~i111UtilJflth~t1fl~fl~U1UlIfl1MtiUYllJfl~ 1W 1W i ~U

OJ

lIUil~flli tml11H til~lUti4flflUUUU ffflUt111J

53 H1~tJruuuUffflum1Jfl~ufiWti4fl1h~fl1J(l1J1~ltiiWfl1i~fllI OJ OJ

o 0 Y Y J l1J1V11fl1i ~ i 111 ffflU ml1Jflfl~tt(l fl111J ffJJIi tu Jfl~J fllJ (l

62 flli (l ~ i 11ff~fl1J(l H1~tJIllU uu ffflUm1J~i111ffflUU11J1til11J~ 1ffi 111l OJ OJ

Q 0 ac QI 0 Q 0 JJ fj 1 1 0 d _I A~ 63 flli1tflil11 H111tJmfl1i1tfli 1I1Jfl1J(l~1tJ lJi um 1JffltillilJm~fft1~

OJ OJ OJ

A 0 QJ fjoIC) 0 QIiI 64 fl1i1tflilI1i~UfJWflWlJfl~fl1i1I1Uiflli 1~tJfl111W~tflwC)11Ufl1i 1 IfW 111W flUV(l

ml1JI11J1mhm~tJ1-Ntfltuet1 ~1~fh1W 1Jt1lf1J f1fffl1~ (2545 103) ~~rl i~Ufhm~tJ fIUWWff~ff~ - fIUJU~lff~

OJ bull bull

5 -1

5

08

11J1J1~i~1W ISO 9001 2008

420 - 500 ltlI j d iUi1JlflVIff~

OJ bull

Y 340 - 419 iUi1Jlfl

OJ

260 - 339

180 - 259

100 - 179

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 42: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

71 ffQ~h1ViiiWWl (Descriptive Statistics)

I 711 fllHHH (Percentage)

712 ~lm~t1 (Mean)

713 ~1urltlltlJW)J1m~1U (Standard Deviation) etQ et ~etet 9J Q

72 ff(l9ltll1fl4UlWl1Hlfffl9lflllfll (Interentia1 Statistics) et tI QI QI tI 111 0 ~

721 fllntmll1fl1f11111ffUViU1iHlJlJ ~m - ffHfl1 Chi Square (I )

fllHffW fl ~Hl f11 i fff1l111 ~i~ fln lJl t1f11111 hwinflli Vi i HlI W1lhnfllJ9Ili ~

~ ~

ilJlJlJil11HlWmUU191i~1WISO 90012008 l1ifl P = 0

HJ 11 il-otlff1W lJflfI~ ~ijfl1111ffll~W nt1lJ ifilJf11 i t1flllflJf11 i t1flllflJ

ilJlJlJ~l11HlU mUUl91i~lU ISO 90012008 I1~fl P 0

H m lJ1W nutIfluflJ ijfl11U ffll~W1i1 UlUYI11t~ t11t1lJ rWmi t1flllflJ o

HI mlJ1Wf11i t1flufU ijfl1111ffll~W nLtilUYI11t~ t11t1lJ rWf11i t1fluflJ

1 illnjflu~1Iil-otlff1WlJflfI~IJfllVilnl1WlJ~ilYI VU1~ niu ~1t1~ ~1W1U 182 flU ~

VilJh nrlll~1fltil1~1Ulmut1~JWtYiff)j1t1 ij~1U1U 160 fIW fl~t~U~fltl~ 8790 ijflltliI1h~bull u bull

21 -28 1J ~1U1U 73 flU fl~t~Wffltl~ 4010 ViUnl1Wff1UlmuijifilJnUffmnBti1UifilJu ~

U~yyl91~ ~1U1U 101 flU fl~t~W~e)tJ~ 5550 Yill1~l~W~lUl1UlllWYiirnllWifilJUa1J~

flli ~1W1U 164 fIU fl~t~U ffltl~ 901 deg~1UUlnijmtlf11nh~1U 5 iJjU 1U ~1W 1W 61 fIU fl~bull t~U f fltl~ 3350 UflnillnU ff1W1muijl~Ut$iflUfltiyj 15001 - 20000 lJlY1 ~1U 1U 48 flU

u ~

fl~HrJWffltl~ 2640

2 ~~f11iitmlri filJ mlJ1Ufllif191 ffW lil t1fl llfUU 191m illIJfllYiirmlUlJ~liYI

ityj~ n~tJ ~1t191 YilJ11 YiUnllWlJ~liYI fHi~ n~tJ ~1t191 ijifilJfllifHlllflJilJlJlJ~I11HlU

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 43: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

9

mlJ1l1~jilU ISO 9001 2008 1~t1j1lJD~hn~U1l1fll~t1ff11l1HHWflDDm~Uu~Cl~1WtiD

cIGlt GI l 1 JIIQ 9J 1~1Wfllj~U~1 tlWUWtl11lJffW ~ tlUfllj ~j~jD-3tVW~ljmltlWtl11lJffllJnfl Ufllnl~ClD-3

l~ UCl~~lUflljtlDlJiU1~v rfl-31UU~11Y1 ~Vi~ fl1t ~ltit ih~~UflljtlDlJiUj~UUU~I1n~llJ l 1l1~jilU ISO 9001 2008 jlV~lUtJfl~lWD~ Wj~tUlJlfl

3 HClflljitml~Mtl11lJff1JtiWIij~I1h-3i1~~Vri1UlltltlClf1Uj~~Um~U1Ufln~tiYWl~

VD1JiUUmVirmlWU~l1Y1~Vi~ flitJ ~1f1tlttl~ffil~ 1tl - ffUtl11 U i1~~mi1UlltltlCl~1W

t ff DlQ jAUflnfffllJl ~lUl1tl-3-31U DlfJfllnh-31W UCl~jltl1~ 1~ijtl111Jff1JtiUlitiUflnr

j ~~Um~anUfllj~tiYWl~VD1JiU~j~UrmhtityYIl-3ffO~05

4 HClflnitml~Mtl111Jff1JtiUIij~11lHflj ~U1Wfln~tiYWl~VD1JiUf1mJUfln t1D1J iU

UD-3 rfl-31UU~11Y1 ~Vi~ flitJ ~ltitlttll~ffil~ Linear Regression Uh flj~U1Ufln~~iYWl~ 51 51 51

VDlJiU 1ttlj11J iH)YIn Cl~D)WflntlD1JiU tijD~lUWmltl~lU U )Wfln~U~1 )Wtl111l sa

ffW l ~ )Ufllj i~i~ j D-3 )W YIflClD-3 ijtl11lJ fflJW li1 tJl UVlffYIH t~ V1f1U )WtlD1JiU h ~ ~ U

~

~11Hn 41 mU1Wfln~~iYU htlU1JiU )W~W~1ijtl111Jff1JtiWlif1U)WVDlJiU

B Std Error Beta

Constant 2535 131

Shame (TOSCA) 388 037 617

~lfl~nl-3~ 41 rmlUU~l1Y1 ~Vi~ fl1tJ ~ltitijflljVDlJiUjUUU~I11HlW~11lbull lJl~jlU ISO 9001 2008 )Ufln~U~1 Uh ijtl111Jff1JtiW1i1tlWVlffYI1-3t~t11f1U)Wfln

QI c GI 0 QI Q~c QI Q QI QI A

VD1JjU DtI1-31JUtlffltltyYIl-3fftl~YIj~tU 05 (Beta = 617) HClfllj1~VVDlJjUff1J1J~1UHI

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 44: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

middot f111Hn 42 m~U1U f11i~~lNUt~tlmJiU uU ffU t iliiml1Jff1JliU1inmJUf11itlfl1JiU

iUUfl111lfftJ il B Std Error Beta

Constant 2005 130

Shame (TOSCA) 473 037 694

~ln~1il-l~ 42 VfUn-llUU11lVI yHi~ n~J ~ln~ijmitlfl1JilJi~lJlJlJ1111HlU~11Jbull 1J1~ijlU ISO 9001 2008 uhIffUt ~ U11 ijfl111Jff1J~U1i1tJt UYiffYl1-3t~tl1nlJuU f11i tlfl1JilJ

I d QoI 0 QoI etetd QoI etQoI QI et

fltlH1JUtlfflf1tyVI1~fffl~VIi~lJ 05 (Beta = 694) ~Hlmi1~tltlfl1JiUff1J1J~jlUHI

middot f111Hn 43 m ~U1U n1i~~iYU t ~tlfl1JiU IlU 1~i~ifl~ijfl111J ff1JliU1inlJuUtlfl1JiU

UUfllj i~HljM B Std Error Beta

Constant 1261 145

Shame (TOSCA) 641 041 762

~ln~1iH~ 43 Vtrn~1UU1JVI ftVi~ nitJ ~ln~iimitlfl1JilJi~lJUU1111HlU~11J

mmjlU ISO 9001 2008 uUl~i~ifl-3 U11 ijfl111Jff1JliUf1tJtUYiffYl1~~tl1nUuUn1i

tlfl1JilJ fldl~iirmhtityYI1~ffi1~Vii~~lJ 05 (Beta = 762) pHlmii~tltlfl1JilJff1J1J~ilU HI

middot f111Hn 44 m ~lJ 1U f11i~~iYU t ~tlfl1JiU uUVI~~lfl~ t~ijfl111J ff1JliU1inlJuUtlfl1JiU

jUYIflH)~ B Std Error Beta

Constant 1227 126

Shame (TOSCA) 685 035 823

~ln ~ 1i H ~ 44 Vtrn~lW U1JVI ft Vi~ nitJ ~ln~iin1i tlfl1JiUi ~UUU 1111HlU ~11J 1Jl~iilU ISO 9001 2008 IlUYI~fl~ U11 iiml1Jff1J~U1i1tJtUYiffVIH~tl1nUulWfl1JiU mh~

d ~ 0 QI A~d QI ~QI cv A

1JWJfflf1tyVI1~fffl~VIi~~lJ 05 (Beta = 823) f-If11i1~tltJfl1JiUff1J1J~ilUHI

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 45: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

bull bull

11

8ihJiltlNtl

fll)ffflll101)fltllJiU)~UUU~I1lH1Ufl1lJlJ11Pl)i1U ISO 9001 2008 mWffflll1

U~t111 YU1~ flrtJ ~ltl~ N~h)tJff1mHHntJtJ)~t~UU~~flfitJ)ltJN~01)1~tJIPl1lJ1f1(ltJ)~ff~fiu~~ q eu q q

fflJlJ9Ii1UUtl~01)1~flfi~~~ 1~~~lPitl1tJij

)~~um~U1U01)~~iYU 1ItJtllliUUtl~Vnrfl~lUU~t111 wfi~ flltJ ~ltl~

1I1flfllJ11tn1~)~~u fl) ~U1U01)~~iYU1ItJtllJiuUtl~Vnrfl~lU u~t1ll~fi~ flltJ

~ltl~ 1~tJnlJtldUJ~~UlJ1fl trl tlYi1l HW1J ~~U fl J ~ U 111 fllJ ~~ ffU 1 11 fltllJ iU ~ 1UU m 1tJ~111 U11 11fl~ 111 ff1U

IPiNl Utl~ rfl~lUU~t111 w fi~ fl1tJ ~ltlf lr)~~uflJ~U1UO1J~~ffUi 1IfltllJiUlJfl~lUtl~U

)~~UlJ1fll~fl~1Ufi~ti11~~fl~~~ titl liU~U~1 Jtl~~~mtitl liUffUi1l liUll~~tl~ u~~lUfi~

thm~mrmJfiY~ titl rU11Pl~IPlJtl~

N~fll)1~fl U11 rm1UU~t1V1 wfi~ flitJ ~ltl~ r01JtJtllliuU~1UUtl~01J~U~1 6 ~ OJ lIJ ~d 0 ~ i JI CJf~UnJll t~lJ01JU11tll)~UUU)I1lJtJwm ISO 2001 2008 1Jl l1 Ufll)UJI11)tJWm

l~tJnlJ U~~ rfl~1U~t111m1IiUrUfltlUiUfllJtJaV~~1Ufl11JJ~UU ISO 2001 2008

lrlfl1 ~iU fllJ U~fl~iimnfl~l flU ~ I11J 1~mh1JlffmJlU~~ iJ~~ fllJUff~H i rlll Uii~ fllJ U~ I1lJ ~1U

1~tJ~11 tJUtl~tl~tim U~~r fl~ 111 iJ~ rt111ll~1lJiitltlU tl~tl mU fllJWWlU 1fllJ U~ I11J ~1U 1tJ~

1Jlmi 1Uff1fl~ ~1UrU t111lJ ffU 11 fll)U~l1lJ ~1U ff1lJlJ mJ llJ1~u~~tJiutJ~ ~ fllTth~lUirij

tJ)~iYll1ifl1 utln111U~11 fll) U~I11J~1Uiim1lJi~11lUff1mJmh1Jli ~~~tJ 1~ii fll) umUUl~ Id j 0 o iJI JI d 1 ~ 0 lIJ JI clt dk

llJ~tJUUtJ~~U~~llltlU1J~UUfll) 111~1UU1Jl l1U~1lJfllJlJJutJ~~01Jm~lU t~1UUtltJ1~~ CJf~ ~ OJ AQJ QI d ~ rI j ~ QI amp ~

fftl~t1ltl~flU~1U1~tJUtl~ lU11J1PlU lfl~flltyilU (tll~(l~ mfl] J1lll1m~l1 2543 ) tlflll11)tl~ 01)

~tlff1)1Utl~tlmtlUfllJtJtllJiU)~UUISO 9000 Utl~U~t111 111( Utl tl1Pl flJ11~ lCJftl1fflCJfff

o OJ A OJ A ~ A 0 OJ OJ Ad OJ QI tIe il1fl~ Ul~UJllllUJfll)ll1tll ~~fllJUUfl~~lVI ~lfl~ (lll11l1U) U11 lltlUt1lPllJt111lJffll Uli flU fll~ [Jf)lJ i1J~1JlJflWfll~ lSO 9000 flVlijt1[Jfflfiwnl~ff()~Ut1~ijcj~~1JlJV~nl1Vfl1JitIViffj

bull u

1Jlfl

ffll lJ~i 1U fi 1 11 ~ ~tJff1U 4t1t1 l~m1ll1YmiU n tlU tlu01JrJ~~u flJ ~ U 1U fllJ tJtlllfu

l~tJ) 1lJUtl~ rfl~lUU~t111 wfi~ flrtJ ~ltlf U11 11 ~ ~tJff1U Ut1t1l11iijt111lJ 1YlJtiU ntlu01J ir

I OJ c9 fJ 0 31 0 j u11~1Umtl ~lU)ltJ ~1U)~~UfllJtlflll1 ~1U1Pl1Ul1U~~1U ~1UtlltJfllJllN1U Ul~~lU

l~Ul~ tlU 11i ij t111llfflltiU n tlU J ~~UflJ ~ U1UO1J ~~ ffU 11 tJtllJ f u tld1~iirmhflYll1 ~ ffii~~J1lu

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 46: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

bull bull

bull bull

11

aihliltiN tl

f11jffmntllHJfl1J1Uj~UUU111lH1Um1J1JWIj~TUISO 9001 2008 mWffmn

lJ1t1n ~ Vi~ f1ij ~lnll H1~tJff11J1jmnjjj~t~UU~~ flfijj 1tJf-Hltllj1~tJ~11Ji~t1jj~ff-JflU~~ II cu q CIl

ff1J1J~~1U~fl-Jmj1~tJn~-J 111~~-J1ifl 1jij

j~~umlJ1Umj~1li1U1 iltJfl1J1tJUfl-JVnf1-J1UU1t1n ~ n~ fllj ~lnll

il1f1fl1j1tflj 1~11j ~ ~U f1J~U1Umj~1l ffU 1 iI tJfl1J1UUfl-JVnfH 1U U1t1n~ n~ fllj

~lnll 11ltJj11JmjlUj~~tJ1J1f1 trlfl~iI1jWU ~~tJf1J ~u 1U mHillffU 1iltJfl1J1U ~ 1uUm1tJ~1U ~u i 1WWf1-J 1mhU

1i1-J1~fl-J ~lf1-J1UlJ1t1Vl ~Yi~ f11j ~lnPl lMj~~um~u1tJtllj~1li1Uli1tJfl1J1uVJf1~1UfldlU jJ bull JI JI t

j~~u1Jlf111ltJ~1Uniifhm~tJI-J~Pl flfl liU~U~1 Jfl~~-J1J1flfl liUffUli1 liUnPl~fl-J u~~~lUnii

fi1m~tJlrfltJYiXPl fifl liU~~~jfl-J

~~f1U1)tJ VtlJi1 WWf1-J1tJU1t1n ~n~ f11j ~lnPl lMtlljtJfl1J1lJlU~ltJ~fl-Jmj~U1 ~ III=t QI 11) ~d 0 ~ 1Yl CJf~UJlln ~Pl1JmjU1lflU~UUUJI11jflWfIlVt ISO 2001 2008 1J1 If tJmJujl1UflWfIlVt

11ltJn1J U~W1f1-J1Uiifl111JtJ111lltJliU~flUlUf11jjaJ~-J1Um1Jj~lJlJISO 2001 2008

trlfl 1~1U mJ Uilf1~iiml1f1 ~htJu 1 I1U t~ fllhlJlfff1ll1lt~ ~ tJ-Jii mmffll-J111l-H tJ tl~ mj lJ111lj -J1U

111 tJt1 1j~ fl~fl~flmu~~Vt1f1~1 tJtJ~ 1Mf111lJi1lJijflnu fl~r1m 1U tllj~fIJU 1mJ U111U -J1U 1j~ 1J1~j~ltJ ff1f1~ ~1UliUfl111JfftJ 1 iI mjtJ1VllH1tJ ff11JlJtltJ 11Jl1~u~~j1uj~ ~f11nl1-J1Ul Mii

jj~ffnnfl1~ Jm1THUll1tJmjU111U ~1Uiim11JilltiltJ ff11J UtltJ1lJ11~~llltJ 1liijmmti1UU~~

tj~tJtJ UL1~~u~~arlfllJ U~ tJu f1U t11~1Url1J11~u~ 1iif11j L11lJjj~tlljt11~1tJ 1~t1JtJ mj-J~ ~~ bull 91 QI QQI QI tI III=t 0 91 amp QI amp ~

ffflPlfl~fl~f1lJ~1U1i1UUfl~ tU11j~tJ tf1lItlltyilU (flHtI~ mf1) j1lJlftJtlllf 2543 ) f1f1lllljfl~ tllj

~flff1jltJfl~flmnlJmjtJfl1J1Uj~UtJISO 9000 ~fl~U1t1n 1ntJ ttflVtfl~ f1j11~ tCJffl1fftCJfff

o QI ltl QI -lt=lo ~ tClltl 0 QI I QI ltld QI QI 0 il1f11l U~~Ujlln tJjtlljtlfflt~~~mjUUf1~-JIVlVt il1f1Pl (lJI111fU) Vt1J11 nf1tJfI~1Jfl111J~lJVtU1i

nlJmjtJfllJ1tJjtJ1JflWfll~ ISO 9000 flv1iilmhfitynNff(i~Uldh~U~fl~mjtJfllJ1lJn~~

lJlf1

fflJlJ~i 1UYi 1 iJiJ)tJ ri1tJ fIf1 liim1lJi1lJ~tJr n tJtltJ f1U 1Mj ~ ~tJf1 j ~ U1tJ f)ljtJfllJ1lJ

1PltJj1lJ~fl~~um1UtJ11lVl ~ Yi~ f1ij ~lnll VtlJi1 i1i1)mhtJtJflfIl1Uijfl11lJi1lJ~tJrntJtlljlM

91 j 91 QI ~ 91 0 91 0 J

VtU111l1tJt~f1 1l1UflltJ 1l1tJj~llUmjfff1ll11l1tJ~lUI1tJ~-J1U 1l1UflltJf11jnH1U Ul~1l1U

i~tJt$ifltJ 1liiifl11IJi1IJ~Urt1UJ ~~U mU1Utllj~llfftJ 1iltJfllJ1UflV1-JijUtJhfityn 1~ ffi1~~j~~u

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 47: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

tI tI tiL 0 ~ ~ ~ rr l etet 0 QI

YHli9l ml19lIClftlnffl9HY ~ln9l lllJillVI lJif11iIIHllViIf11ilJUn~1IV1Vi ~ln9l (lJI1111U)

VilJh 1) f11iflnll111iltJl~l9itll~mJiiIl11lJfflJYrUntilJf11iUtllJilJilJlJfJWmVi ISO 9000 hw d 9IlS dl QIet cs 9cs r) 91 et Q-

VI ~lJ f11Hlf1111i9llJlh WW19li ll~lJiltJ t 9lff 1nl1 50000 lJ1V1 lJ f11 i tJtllJilJilJlJ 11 Wfl1Vi eu tiel ltu qJ III

ISO 9000 lUi~lJ~1n11n~lJ~Ul 2) f11iI1J9lilJjl1ffliI~UltilJilJlJfJWmVi ISO 9000 ii

Go QI tlQI QI bull cs QI 0 QI etet d 1I11lJ fflJViUlinlJf11i tJtllJ i lJi lJlJfJWmVi ISO 9000 tlmllJU Uffll1~VI11ff(J9llJf1lll1111ffliVI

l~tJllViiVl11~tllJlI1U II ~hWnllUlJ19liilU~il9ltiWtt1~9lffl11mi lJ (fflJ tl) 3) f11i~tlffli1U

tIet QI QI ria QI I etev 0 QI etet

tllIlf11ilJfl11lJfflJViU li nlJ f11i tJtllJilJilJlJIIWfl1Vi ISO 9000 tlUl1lJ U tJfflI1WVI11 ff(J19l 1111 I U11

~ ii 11 11lJfflJtiU n nli tJ tllJ ilJ l~lIn I11l1WIll U ~1J I fllJl]1111 1~1 l1W1 ~ 9l n ~~9l9l1lJfJW fll Vi

J J d I J ~ 1I]tI _I ~I _I fl1 tJ1U 1~ 111 U1 VIlJ i I1li fJ Wfl1 Vi lJ tl i 9l 11ff li U tl1d VI1 t f11 i1J i IllJ fll WII~ U n f11 i1JJ lJ WI VI ff

ViUnllU lmj 11CII~111IlfiNntllJilJtIi~llJ11l VI 4) l1ffUlI~iiIl11lJfflJYrU ntilJf11iUtllJilJi lJlJ et QI 0 QI Q~do QI QI et

IIWfl1Vi ISO 9000 tl tJllJU tJfflI1WVI11ff(Jl9l11lJ i 9llJ Utll f11i UtllJi lJVI ffllJlnbull or

fflJlJ~ilU~ 2 m lJ1Uf11i~9lffU 1~ tJtllJ i11 i9lUillJiiIl11lJ fflJYrU nlUVI11I~tJltilJf11i

lMi~1JIiUtJtllJilJUtllViUnllUlJ11iVI HUi ntlJ ~lti9l VilJh mlJlUf11i~9lffUl~i9ltJillJii JI JI JI JI

UVInVil9itlliUf11itJtllJilJ Ijjtl~l11UmltJ~lU VilJh liU~U~1 liUffUl1l liUll9li9litH liUVI9ltll ii

11 11lJfflJtiU1i1til U VIl1Viffl~tJltilJliUf11i tJtllJilJ lh ~mrmhflwVI1Iffi)~lh~lJ 05 fftl9lll~tll

tilJIlU1~UUtllffmlJ ItlnfJmrU~ (2541) l~ffnlllmllJfflJtiUniwi1lf11iilJmllJffllJli(J

tll9lU ltlllUf11i~9lf11i tilJVi(j~niilJf11i ~9lf11i U tll ~tJli~mlU 1U ii I I lU ~l9lffl11milJ ~1n

nli ffn 11 1VilJ h ~tJ li~lJ~U1U i HIlU tl9lffl11 m i lJiif11iilJ1I11lJ ffllJ li(JUtll9lUltll1U nli ~9lf11i tlul Ui~lJffl ~tJ li~lJ~UlU i HIlU tl9l ffl11milJ~iilViff tIltJ tIltJIlU ll1iif11iffnlll II cu cu ltu q q q q

lJi fflJf11iWnliNntllJi lJ~lUf11i ~9lf11iPil1tiU iif11i ilJfl11lJffllJ li (J tll9lUltll1Uf11i ~9lf11i

Pi 11 tiU iif11iilJ1I11lJ ffllJ li (J Utlll9lU ltlll U nli ~9l f11i ll9lnPilltiU tl U1l iirmhflWVI11ffi)~~ u

j ~lJ 005 f11iilJ1I11lJ ffllJ1i(Jtll9lUltlll U f11j ~9lf11iiifl11lJfflJYrU n V11llJlnnlJVi(j~ mi lJf11i

~9lf11jtll ~tJli~lJ~U lU hlllUtl9lffl11milJtlUlliiumYlflWY11lffi)~~i~lJ001 (r = 5695) bull u

iI UeHtJU8UU

1I1n~f11i 1~tJllilijiioUtllffUtlllUIWtll 111 U1IUlY111ffl11 ilJ ~lJ1111i1Un1iW1Ili W1 or

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 48: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

12

amp II QI ~QI QI 0 fJJ d i oor05 CJllllHtl~fHltllmHlWHItJIltH tWl1j1PlW tfWlf11ty~W(tIllfH W fljflU jllJIHJt~lf 2543)

ffml1t~tll fl1j~mY1jiWtlJfimtiUfl1jlltllJil1j~l1l1fJWfl1VlISO 9000 IltllU~ilYI hili Ufl

a tI rQ 0 Q ~ tl Q ~ 0QI QI QJ

VlfljlPl ml1~ tCJlflJ1fftCJl11 ~lfl~ UflUHIYI l1jflUtlfmVlMflU11Wfl~JtYIVl 1l1fl~ (lJI11lfW)

111l 1) fl1jffflM1Ufl~j111~~m~tlWijfl11lJff1JlrWnflUfl1jlltllJiUj~1111fJWfl1 ISO 9000 1~1I d iIcsci QI _ I~ cs cI VI jI I cs QI

VHlJf11jffflM1j~U1Jj~~11PljUfl~m111l~jlfl11 50000 IJ1Y1 lJf11jllflmUjUU~Wfl1

ISO 9000 iWj~UjJfl11fl~lJgW1 2) f11jtl1Pli11~11ff1H~1I1ti11j~11UfJWfl1Vl ISO 9000 ii

QI QI oQ QI bull cI CV 0 QI QQ I I d fl11 lJfflJVlW tiflUfl1j lIfllJj Uj~UUfJWfl1 ISO 9000 fl1l1llJWlIff1fl~YIHI1~IPlVJflUl1fllIl11ff1j YI

tf-lllU~YI1l~fllJ1fllfWUfl~hlm1W1J1IPlj1Wf-l~IPltiWcn~lPlff111mjlJ (l1lJfl) 3) fl1j~tlffUi W

rIcI cv QI rI QI QI I cI QI 0 QI QQ I fllflfl1jlJfl11lJl1lJVlW1)fl11fl1jllflmmUUflWm ISO 9000 fllllllJW1I111flWYI1lffClIPl UI1lltl11 ~

~iifl11lJfflJ~W ~flU lIfllJil1 ~Uti 11111 UH 1 W HiJJ~IJIjWlf1 t~l 11 U1~1Pl j 1~~~PlllJflWfl1 ~ ~

d 0 I VIII ~I 1 fl111 i W t1l111W1Y1Uj 11 U ~Wfl1 Utlj~Il11I1U tIfl 1ql VI1 ufl1j uj~ llJ ~lU1Uf-lW fl fl1julJ W tVIfl

wIflJ1W imj Ufl~t~111 UlYi1JflfllJjlJ1Jj~~llJ~rVI 4) liflWfl~ijfl11lJfflJliW n flUfl1j lItllJiUj ~1111 I cs Q 0 QI QQcs Q QI cs

fJwm ISO 9000 fl1l1lJWlIff1fltyVI1lffClIPlUl~lJj~~lJIlflJfl1j lIflm lJVIjJlJ1fl

fflJlJ~lW ~ 2 m ~lJ1Wfl1j~~iYW i 1l1lfllJ ilJ i ~1Ij1lJijfl11lJfflJliWni WYI1Jt~1I1fllJ f11j

i Mj ~~lJjWlIfllJilJmJ UflJ1WU~liYI yHi~ fl~bull11 ~lti~ VllJ11 m~lJ1W flU~~iYW i 1l1~1Ij 1lJ ii tI ) JI JI )

flYIil~flliWfl1jllfllJilJl)jfl~lUWmll1~lWlJ11 IiW~W~1 IiWffWi~ jWl~dmfll IiWYI~lflJ ij

fl11lJ fflJ~W(l1JiW VI1Jilflt~1I1tilJIiW fl1j lIfllJil1 fh ~~lJ irllrl1~tyVl1J ff(l ~fh ~ ~lJ 05 I1fl~ fl ~flJ

tilJJ1W1~1I1lfllffllllJl tflfl~ mmrW~ (2541) 1~ffflM1fl11lJfflJ~W nj ~ I11H fl1jilJfl11lJff11J1j ~ ~

IlflJIPlWtflJ iWfl1j~~flUfllJq~fljjlJfl1j~~flU lJflJ~U1j~U~W i W i j JJ1W~lPlff111mjlJ f-ll~lfl

flU ffflM1VlU11 HU 1j ~ ~lJ~ W i W 1Hl1W fllPlff111 m j lJijfl1jiUfl11lJ 111lJ UCllltllIPlWtfll i W f11 j~ ~

~~fl1jflviWj~lJffJ HU1j~mlJWiW iHl1WflIPlI1111mjlJ~ijtVlff tIltl flltlJ1W 1~fl1jffflM1 Ul~ eu CUi CUi q q q 41

1lj ~ fflJfl1jWfl1j1Jflfl lJ j lJ ~1W fl1j i~fl1 j ~1J flW ij f11 j ilJ fl11lJ ff1lJ U ~IJ fll IPl W tflJ i W fl1j ~~ fl1 j ~

l1i UIPl fl~lJtiWflVlJij Utl rl1~WVI1lff(l~ ~U 1j ~~lJ~U iW i Hl1W fllPl ff1 11 m j lJ~ijfl11lJ1IPlflflJ1l ~ ~

~HtiU ijfl1jilJffl11lJl1llJUClllflJIPlWtflJ i U f11j ~~fl1jUlPlfl~HtiW fl~1Jiiirllrl1~tyYI1J11(l~~

j ~~lJ 005 fl1j ilJffl11lJl1llJ1jClllflJPIWtflJ i W fl1j ~~fl1jijfl11lJfflJliWnVI1J lJ 1flflUVlq~ fljj lJ fl1j

~~fl1jIJfll ~ulj~miWiW ijJl1WflPIffl11mjlJflV1Jijirllrl1~tyYI1Jff(l~~j~~lJ 001 (r = 5695)

~lm-mflU 1~tlfliJiJ ij~mffWflU W~ t~fl i ltirtl U uW 1Y1H~111 i11 HlJ~I11j i W fl1jVi~l j W1

~

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press

Page 49: a'JU;i1'2ifl1;i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl ... · a'JU";i1'2ifl1";i lJ't'll1'ntll~t1'Jl'lfil!l1'~t1eH'1.:Jfl·Hl1 h.!'rn~1J'JlJ'J11t10un. ii . rlrI1. oci9 /l£lclclrn

13

2) fln1~mfhJ1ti1Ji1J1Jfl1HJfl1JilJi1J1JlIl~illJ ISO 2001 2008 iltillJ~h

1~tIi111fUfl~ llJ hlJ1H tilrflli tlfl1J ilJ i 1J 1J fldl U i~lJ1J lfl t i ldhlri 1J 1J fll i Vi N lUiju

1 I j11 jI _ d _ I 1JlmjlU1JlflJlJ ffl1JliflYHllUlfl1i N~ Il ~1Jl~iJllJ UYIlJ~ flffflllJfl1itu fl1i tlJmJ~UlJ~

Jil I jI ojl _1 1j11j1j1 0

Jfl~fl1f1tJ~ffll m i1J C)f~ lUu~~l1lJ lJnl YI ffl1J1iflUlJfl1J1J1lJ ilJ Ij IH tJlfl1Jfl1i YI1~llJ Jfl~ q

JfltfflJmllJ~1Uflli1~tlfli~~fl i tJ

flli1~tJfli ~ihrJlJfl1iffmnil~ flli tlV1Ji1Ji~1J1JlJiln ~llJ fJtufl1 ~l1Ji~lJlJ1J1~ij llJ

ISO 2001 2008 fl1il11flli1~tllUt~flJi~~lJm~1J1Uflli~~fflJ1iltlfl1Ji1JlJ1~mi1JJfl~IflJllJ

1JiliYI W Vi~ fl t tJ ~ lti~ ~HH1li 1 ~tJfl i~ ij ffl1J1iflU lfl111J tl~ tif lJ JtJHfUflJ llJ fi ij ~ fl fl1i

ItJ~tllJUtJJfl~f1mi tJtJi1JlrlUflli1Jilli J llJUll~tJi1JttJ~tllJ flllfJYI r~1J Jv~1JiliYI U~f11i

l11flliffmn1JiliYI ~lJ ~ijflliUli~lJ1J fl1i1JiH1i~11l1l1~illJ 1Jll~1~VI1~tl1Jtfitl1J Ull~Ul1Jl

tJi1JtJ~JI~flVimlJ 11JiliYI~tJtJ

1JiiWlUOiIJ q

cS Cl QJa v ~ tJ ~ d d~ fI 1JWlfll u ffiff~fll~ (2545) mnllpoundU1JMfIU1J f1Hl1 7 flHIYI 1 ff1itllfflffU

qq q flQI fJ o4QQJ ~ ~

fJYl1i J1J fltl1nw (2543)U1UmnllfJ fl~ J1Yl 1 l1i tllfflfflJ

Johnston R (I995) Service failure and recovery Impact attributes and process Advances

in Services Marketing and Management 4 211-218

Juran JM amp F M Gryna (988) Jurans Quality Control Handbook 4th ed New York

McGraw Hill

Roger EM amp Shoemaker FF (1971) Commucation of innovations A crosscultural

approach 2 nd

ed New York Freev Press