Adrian R Pillai Copywriting

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ADRIAN R PILLAI Copywriting Portfolio

Transcript of Adrian R Pillai Copywriting

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ADRIAN R PILLAICopywriting Portfolio

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Client - Nissan MotorsProject - Nissan LEAF™ Print Ad

SMOKING SUCKS.

It ruins lungs and that’s bad for us. But cars don’t care. They’re not people. They don’t give an exhaust about the air we breathe.

At Nissan, we care - about people and lungs. Enough to create a real alternative to smogging up our atmosphere.Introducing the all-new Nissan LEAF™ All electric. No emissions.

Because everyone deserves a greener future. Even cars.

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Client - Suzuki MotorsProject - Suzuki APV Print Ad

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SOMETIMES, STARTING OVER IS HARD.SOMETIMES, STARTING OVER IS HARD.That’s especially true with some companies who’ve been successful in the past, but that past is beginning to fade into the distance. This client wanted a hungrier attitude from their agents - something that made them believe that they were masters of their trade. This was the result.

Client - Hwang Investment ManagementProject - Internal Brand Messaging Posters

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Client - Hwang Investment ManagementProject - Retirement Fund Ads

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When I was young, I was a star goalie. The only thing I didn’t save was money.I DIDN’T THINK I WOULD I DIDN’T THINK I WOULD LIVE THIS LONG.LIVE THIS LONG.

PRSPRSIt’s Time To Think

About Your Future.

I used to sweep fl oors for a living. Today, I still do.

I DIDN’T THINK I WOULD I DIDN’T THINK I WOULD LIVE THIS LONG.LIVE THIS LONG.

PRSPRSIt’s Time To Think

About Your Future.

When I was young, I drove a sportscar. Now I wait for the bus.I DIDN’T THINK I WOULD I DIDN’T THINK I WOULD LIVE THIS LONG.LIVE THIS LONG.

PRSPRSIt’s Time To Think

About Your Future.

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YOU’LL NEED 30 SECONDS TO READ THIS.(Hold your breath while you do)

Broadband failure. Teleconference lag. Network disruption. All these make you feel like how you feel now - unable to breathe. So why risk it?

You shouldn’t worry about breathing. Just like you shouldn’t worry about your business broadband.

At MyKRIS, we believe you shouldn’t have to struggle so we manage your connection to the world for you - be it wired or wireless. We keep ahead of the problems, so you can catch your breath. And breathe easier.

Behind every great person is a great story.

Behind every great invention is a great idea.

Behind every great company is a great tech partner.

Everyone’s journey to greatness begins somewhere.

Be great.

Client - MyKRIS Internet ManagementProject - Ad Campaign

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What makes us original?

WE ARE NOT AN AD AGENCY.(but we like working with them)

We are not an ad agency, but we have worked with some of the world’s biggest advertising fi rms. Over the years, we have provided creative and production services for ad agencies around the world in numerous international campaigns.

From TV commercials to TV shows, photo and video shoots, concept, writing and art design, broadcast, web and print, we’ve done everything they’ve asked of us. And we still do.

It is a partnership we cherish and value. We’ve had the joy of creating for the world’s biggest brands, having fun while doing it. We’ve been allowed to test boundaries, run wild, explore and reinvent. Shake up and shatter old perceptions. Be crazy, be brave, be hardcore. Be creative,which is really what we do best.

It’s part of what makes us special. We’re not an ad agency. We’re just really creative.

Client - ORO CreativesProduct - Company website

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What makes us reliable?

WE DON’T BELIEVE IN HARD WORK.(we believe in better work)

While effort has its place and its own rewards, we aren’t in an industry where the ultimate goal is hard work.

It’s about communication, and our job is to create lines of communication between you and your client, or you and your customer.

It’s about sharing your brand, your product and your message, with the world.

What we do is help. Help you tell your story. Help you reach your audience. Help you spread your message, your ideas and your ideals. We are here to help you speak clearly, concisely and creatively.

Because it shouldn’t be hard. It should be better.

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Client - Intel Corp.Project - Intel Centrino M processor “BeFree” microsite

EntertainEntertainEnjoy movies wherever you are with Intel® Centrino™ giving you the power of home theater entertainment on the go. Experience the power of Intel® High Defi nition Audio Support punching out your movies and music in DTS, THX and all Dolby technologies sound. Why wait to get home to be entertained?

WorkWorkFeeling trapped by your offi ce and can’t escape? Sometimes you can’t leave work behind, so why don’t you take it with you instead? Thanks to Intel® Centrino™ Mobile Technology, laptops are now faster, lighter, thinner, cooler and work longer than ever before. Work may be important but so is your freedom. Why should you sacrifi ce one for the other?

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CREATIVE PROJECTS ADRIAN R PILLAI | Copywriting Portfolio

IN FAMOUS

Client - Picarill GamesProject - In/Famous board game

INSURANCE IS THE BEST POLICYINSURANCE IS THE BEST POLICYThe insurance company pays your claims. Thing is, you didn’t buy any insurance.But they don’t need to know that.Get $100,000.Get $100,000. HIT MAKERHIT MAKER

You’re getting quite the reputation, and that has angered the wrong people. So much so, one of them has put a hit out on you.So lay low and stay low. Crawl forward 2 spaces.Crawl forward 2 spaces.

A GAME OF REPUTATIONA GAME OF REPUTATIONWelcome to National City, the concrete jungle, the urban sprawl - where fortunes are made and reputations bought. But which reputation will you earn? Will you be an example of excellence or the scourge of the city? A paragon or a parasite? Choose your path to success - be good or be bad, famous or infamous. The choice is yours.

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CREATIVE PROJECTS ADRIAN R PILLAI | Copywriting Portfolio

Client - Picarill GamesProject - LIFER Boardgame

A LIFE SENTENCE IS NOT GAME OVER.

A LIFE SENTENCE IS NOT GAME OVERA LIFE SENTENCE IS NOT GAME OVERIn fact, it is only the beginning.

You’ve been sentenced to life in prison. Perhaps you’ve been framed, railroaded... or maybe even guilty. That’s not important because the only thing that matters now is getting out, and fast.

PRISON NURSEPRISON NURSEShe can help you

play doctor.

F I N G E R P R I N T F I N G E R P R I N T EVIDENCEEVIDENCE

The evidence gets a big thumbs down.

FAKE BADGEFAKE BADGEFake uniform sold separately.

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In my life, I’ve been lucky enough to have had my career shaped by my strongest asset - my creativity.

As a result I’ve pursued and have enjoyed many successful experiences, such as being a:+ TV writer + Ad copywriter+ Boardgame designer+ Creative ideas guy

I’ve worked on projects big and small with clients world-famous or unknown, with the grandest freedoms of time, space and budget, and equally with the same limitations. The experience of all this has been invaluable.

Along the way I’ve somehow proven to be responsible, a good communicator, of sound body and when needed sound of mind as well, displaying good sense of style, grace and humor.

All this while hopefully retaining some semblance of class too.

Thank you for viewing my profi le.

Adrian R. [email protected]

+33 (0)6 5209 44 34

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