5. [BIC 2015] - 3XL - TOP 10 BIC2015

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    15-Apr-2017
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Transcript of 5. [BIC 2015] - 3XL - TOP 10 BIC2015

  • NHM 3XL

    CHIN LCqung bDng sn phm mi

    CHO NHN HNG THI TRANG TP GYMCA CNG TY DONEX

    NHM 3XL

  • NHM 3XL

    MC TIU

    BRAND VS COMMODITYTNG NHY CM

    V THNG HIUTNG NHY CM V GI

    TRADE MARKETINGWINNING

    THE SHOPPERSAT THE POINT

    OF PURCHASE+

    LET THE SHOPPERSEXPERIENCE THE BRANDAT THE POINT OF PURCHASE

    =

    => CHIN LC KHC BIT HA (DIFFERENTIATION MICHAEL PORTER)

  • NHM 3XL

    NHM I TNG CHiu tra mu t

    TUI

    24 - 55THU NHP

    10tr +IN THOI

    SMARTPHONE

    22,364 5,945

    TH HNHTRN MY

    YOGADANCE

    GIM BO

    C BP BNTN GI/TRAIGII TR X STRESS

    GIM BO; SN CHCLM P; T TP

    BUN CHUYN; KHOE MGII TR X STRESS

    HNH VI MUA SMMARKETING ONLINEMARKETING TRUYN MINGTHANH TON TH

    NHN HNG PH BINQUN O: LINING, VNXK TQXK GIY: CAO CP NH ADIDAS, NIKE, REEBOOK..

  • NHM 3XL

    CUSTOMER INSIGHT PHN KHC TRUNG LU & TRUNG LU KH

    KHNG CH V SC KHEM CN V T TP GII TR.

    USPGIP KHCH HNG KHNG NH CI TIBNG

    NHNG B SU TP THEO XU HNGCCH THC MUA HNG C O

    THNG IP

    ITS NOTSPORT

    ITS

    FASHION

    B NHN DINTHNG HIU

    FitnessMeetsyour style

  • NHM 3XL

    KT QU KHO ST CC RETAILERS HIN TI

    KHNG C/T SN PHM DNH CHO N

    CH TH CHT HP, NH SNG TI, DESIGN KM

    KHNG MARKETING ONLINE HOC RT YU

    SHOPPER INSIGHTCHN MUAI Lv gn nh/ch lm

    CHT LIUKHNG AM HIU/QUAN TMS thy mt l c

    NHN HIUC TN TUI/CHP NHNHNG TUN/FAKELi-ning, adidas, nike, reebok

    COOPMART

    I THCNG PHN KHC FIMA; COMEDLY; HISBOY:

    CHA TRIN KHAI DIGITAL MARKETING HIU QU

    SN PHM & BNG HIU KHNG NI BT

    CHN DONEX V:KIU DNGSUPER BIG SIZE

  • NHM 3XL

    TRADE CHANNELS

    5kmt cc

    phng tp ln

    SHOWROOMC QUYN

    TI MT HIN TI

    THU MT BNG LM SHOWROOM

    SHOP VNXK, TQXKSHOP ONLINE TIM NNG

    EVASPORT, T SPORT

    SIU TH THI TRANG, CA HNG THI TRANG LN(MADE IN VIETNAM VIETMART)

    CC TRUNG TM TP LUYN CC PERSONAL TRAINERS

    WEBSITES THNG MI IN TCHUYN V THI TRANGNEMO.VN, ZALORA.VN,ZANADO.VN, CHON.VN

    CNH TRANH GIEDLP/HI-LO HOC

  • NHM 3XL

    IN-STORE MARKETING

    POSM BT MT

    QUNG BSHOWROOM/RETAILER

    WEBSITE FACEBOOK CSKH

    KHUYN MI C OC TRUYN THNG PH RNG TH TIU DNG

    THNG MINH

    LIN KT SHOWROOM

    U I MUA SMVI CREDIT CARD

    TRAININGNGI BN HNG

    sn phm vthng ip thng hiu

    I L

    online marketing

    TRAINING

    PG TI MT

  • NHM 3XL KNH BRAND MARKETINGOFFLINE

    K GI SN PHMBANNER + M QR

    CATALOGUE THEO MATRNH DIN THI TRANG

    TP NHN VIN MC SN PHMTP TH CC TRUNG TM

    ONLINE

    THU HOA HU K DUYNCHP NH TI PHNG GYM

  • NHM 3XL

    WEBSITE

    DYNAMIC VIRTUAL TRYOUT

    INTELLIGENT FILTER

    ITS NOTSHOPING

    ITS HAVING FUN

    ALBUM BST MI

    GIVE AWAY CONTEST

    EVENT OFFLINE

    GIAO LU VI KHCH HNG

    NHN REVIEW PHN HI

    CHY QUNG CO TRN KHCH HNG MC TIU

    CC M

    FACEBOOK

    PIXEL

    ADMOB

    ADWORDS

    ADSENSE

    ONLINEBANNER

    FORUM SEEDING SEO

    KNH DIGITAL MARKETING

  • NHM 3XL

    ITS NOTSPORT

    ITS FASHION

    R&

    DPARTNERSHIP

  • NHM 3XL

    Xin chn thnhCmn

    NHM 3XL