GBP&MM 2011

1

IBM Cloud Service Provider Platform

Solutions pour les fournisseurs d’infrastructure Cloud

GBP&MM 2011

L’IBM Cloud Reference Architecture joue un rôle central dans la conception de toutes nos solutions

GBP&MM 2011

IBM Cloud Service Provider Platform est la spécialisation de l’IBM Cloud Computing Reference Architecture s’adaptant aux besoins des fournisseurs de services

Cloud ServiceDeveloper

ServiceDevelopment

Tools

Common Cloud Management Platform

OSS – Operational Support Services

BSS – Business Support Services

(Virtualized) Infrastructure – Server, Storage, Network, Facilities

Cloud ServiceConsumer

Consumer In-house IT

Cloud Service Provider

CloudServices

User Interface

AP

I

Software-as-a-Service

Platform-as-a-Service

Infrastructure-as-a-Service

Business-Process-as-a-Service

Cloud ServiceIntegration

Tools

GBP&MM 2011

AT&T Accelerates Delivery of Cloud Capabilities to Help Companies Reduce Information Technology Costs Dallas, Texas, February 15, 2011

AT&T* today announced enhancements to its cloud-based offers, a new cloud-based mobile application, and increased third-party development and industry activity to deliver cloud capabilities that can help businesses reduce IT costs.

The company also said it continues to work with IBM, VMware and others to enhance its cloud offers.

Specifically, AT&T announced:• Enhanced Computing Offer: Among other new features, customers can now more easily tie their cloud computing systems to

AT&T’s world class network, creating “virtual private cloud” environments that deliver computing services on-demand and help reduce IT costs.

• Enhanced Storage Offer:  AT&T has enhanced its cloud-based storage offer with features that help companies meet corporate governance and compliance requirements.

• Cloud-based Mobile App: A new mobile application extends AT&T’s cloud capabilities to users on the go who need to store and access content remotely in a highly-secure manner.

• Increased Third-Party Activity: AT&T is allowing cloud computing vendors and third- party developers to assemble capabilities based on its networking technologies that will allow business customers to derive more benefits from AT&T cloud solutions.

• Security Alliance Participation: AT&T is participating in a working group with the Cloud Security Alliance to define cloud-based security-as-a-service offers.

“With cloud-based solutions powered by AT&T’s global network, we can enable companies to become more efficient, more mobile, and more nimble while helping to control their costs,” said John Stankey, President and CEO, AT&T Business Solutions. “It’s a powerful combination of benefits for companies operating in an economy that continues to challenge all businesses, no matter how large or small.” 

“We believe business caliber clouds need to run on a robust virtual private network and we see AT&T as offering one of the best business class VPN services,” said Scott Stainken, general manager, IBM global telecommunications industry.

In addition, AT&T recently said IBM’s Cloud Service Provider Platform is one of the best for cloud computing and noted that IBM technology is being used in its new release of AT&T Synaptic Compute as a ServiceSM.

http://www.att.com/gen/press-room?pid=19057&cdvn=news&newsarticleid=31603&mapcode=enterprise

GBP&MM 2011

IBM introduit avec Cloud Service Provider Platform, une solution pour CREER, GERER et MONETIZER les cloud services rapidement

CREATE

Ignite Innovation and Differentiate

the Service Portfolio

MANAGE

Empower Integrated

Service Management

MONETIZE

Energize Cloud Sales & Optimize

the Customer Experience

Exploit AdvancedAutomation

Rapidly Launch PartnerEnabled Apps/Services

Harness ApplicationDeveloper Creativity

Resell IBM PoweredCloud Services

Enable SalesTransformation

Leverage Intelligencefor Differentiation

Optimize Channels& Self-Service Portals

Rely on Carrier GradePerformance and

Unmatched Scalability

Deliver Secure,High Quality Services

GBP&MM 2011

Let’s start by creating value for Service Provider

CREATE

Ignite Innovation and Differentiate

the Service Portfolio

MANAGE

Empower Integrated

Service Management

MONETIZE

Energize Cloud Sales & Optimize

the Customer Experience

Exploit AdvancedAutomation

Rapidly Launch PartnerEnabled Apps/Services

Harness ApplicationDeveloper Creativity

Resell IBM PoweredCloud Services

Rely on Carrier GradePerformance and

Unmatched Scalability

Deliver Secure,High Quality Services

GBP&MM 2011

Apporter de la valeur aux Cloud Service Providers

IT Services Security Communications Collaboration Mobility Applications

SaaS

Jamcracker Services Catalogue - IaaS and PaaS Offerings

Jamcracker Services Catalogue - SaaS Offerings Cloud Services

PaaS

IaaS

Public & Private

Self Service Order Fulfillment

SSO Identity &Policy Management

User & ServicesProvisioningCatalogue Management

Metering Billing Chargeback Settlement

Reporting Auditing SLA Monitoring

Help Desk Ticketing& Routing

Services Management& Administration

Jamcracker Unified Services Delivery & Management

InformationManagement

Rational Websphere

Cloud

Lotus Tivoli

DB, miningDW/DM, analytics

App/Dev,PerfTest

WAS, CastIron

CollaboratePortal

B/R/A, security, help desk,

GBP&MM 2011

Let’s continue on the part focusing on the IaaS management

CREATE

Ignite Innovation and Differentiate

the Service Portfolio

MANAGE

Empower Integrated

Service Management

MONETIZE

Energize Cloud Sales & Optimize

the Customer Experience

Exploit AdvancedAutomation

Rely on Carrier GradePerformance and

Unmatched Scalability

Deliver Secure,High Quality Services

GBP&MM 2011

Integrated Service Management for CloudIntegrated Service Management for Cloud

Packaged to leverage IBM Tivoli’s world class portfolio

Security Management

Advanced Monitoring and Service Level

Management

Event and alert management

Incident and problem management

Automated network operations management

Application monitoring and management

Real-time service visibility, dashboards

Identity and access management

Network security

Data synchronization

Real-time database activity monitoring

Automated compliance auditing

Storage Management

Backup and restore Storage configuration Storage management

Network Management

Network performance

Network traffic analysis

Network configuration management

Core Service Automation and Management

Service automation Monitoring Resource usage

accounting Self-service portal Service provisioning Service catalogue with

pre-packaged templates and workflows

Multi-customer management and isolation

GBP&MM 2011

IBM a construit suffisament de solution de Cloud pour savoir qu’une partie significative du modèle économique du cloud repose sur les couches les plus basses.

HIGH END CONFIGURATION CSP2 REFERENCE ARCHITECTUREHIGH END CONFIGURATION CSP2 REFERENCE ARCHITECTURE

MID-RANGE CONFIGURATION A LA SMARTCLOUD ENTREPRISEMID-RANGE CONFIGURATION A LA SMARTCLOUD ENTREPRISE

LOW-END CONFIGURATION « IBM HIGH SCALE LOW TOUCH »LOW-END CONFIGURATION « IBM HIGH SCALE LOW TOUCH »

BladeCenter or equivalent

NAS 10GbE Fabric

Standard provisioning

Standard provisioning

OptimizedProvisioning

OptimizedProvisioning

Standard provisioning

Standard provisioning

IBM iDataplex Internal disks100MbE/

1GbE routing

VERY HIGH END CONFIGURATIONVERY HIGH END CONFIGURATION

Standard provisioning

Standard provisioning

x86 and Unix servers

Low-end1 RU x86

server

Internal disk on 1 server every

9 servers

10GbE high-end routing

100MbE/1GbE routing

High-end storage & SAN

GBP&MM 2011

CSP2 proposes an hardware architecture fitting a given requirement, a given type of workload, etc. It’s customer choice to design the hardware solution fitting the target business purpose of the Cloud

#2

Juniper SA4500VPN

JuniperSRX 5600

Firewall

Juniper SA4500VPN

JuniperSRX5600Firewall

NetAppAdmin vFilerTenant vFilerBackup vFiler

Juniper EX8208or EX4500 Switch or BNT 8124 * 2

Juniper EX8208or EX4500 Switchor BNT 8264 * 2

Juniper MX240WAN router

Juniper MX240WAN router

1G1G

Internet

2 x 10G

2 x10G

2 x 10G

2 x 10G

2 x 10G

2 x 10G

8 x 10G

1G 1G

To second data center

2 x 10G

IBM BladesCloud end points

BNT switch

#1

#23

IBM BladesCloud end points

BNT switch

#22

Cloud Mgmt.

#B

IBM BladesCloud Mgmt.

inHA Configuration

#A

……

Total storage needed = ~15TB

cluster

cluster

HTTP(S) only

VPN access

VPN access

HTTP(S) only

cluster

Compute infrastructure

Network infrastructure

Mgmt infrastructure

Legend

N SeriesStorage

#1 #2 #3

N SeriesStorage

N SeriesStorage

•AIX, IBM i

virtualization OS

GBP&MM 2011

MONETIZATION of Cloud Services

CREATE

Ignite Innovation and Differentiate

the Service Portfolio

MANAGE

Empower Integrated

Service Management

MONETIZE

Energize Cloud Sales & Optimize

the Customer Experience

Exploit AdvancedAutomation

Enable SalesTransformation

Leverage Intelligencefor Differentiation

Optimize Channels& Self-Service Portals

Rely on Carrier GradePerformance and

Unmatched Scalability

Deliver Secure,High Quality Services

GBP&MM 2011

Energize Cloud Sales & Optimizethe Customer Experience

IBM leverage internal building blocks as well as partnership to enable monetization of Cloud services

IT Services Security Communications Collaboration Mobility Applications

SaaS

Jamcracker Services Catalogue - IaaS and PaaS Offerings

Jamcracker Services Catalogue - SaaS Offerings Cloud Services

PaaS

IaaS

Public & Private

Self Service Order Fulfillment

SSO Identity &Policy Management

User & ServicesProvisioningCatalogue Management

Metering Billing Chargeback Settlement

Reporting Auditing SLA Monitoring

Help Desk Ticketing& Routing

Services Management& Administration

Jamcracker Unified Services Delivery & Management

Smarter Commerce

GBP&MM 2011

IBM Cloud Service Provider Platform Enables Service Providers To…

Manage and deliver cloud services in a highly secure and automated way with an operation that scales while maintaining a low cost structure

Monetize networks, systems and other resources further by offering a diverse and compelling portfolio of attractively priced cloud services that are easy for customers to find, buy and manage

Create partner-enabled cloud services by harnessing the power of the

ecosystem to differentiate their Brand and drive profitable growth

GBP&MM 2011

Thank you!