Edward Bernays Edward Bernays L’Histoire d’un homme qui L’Histoire d’un homme qui

engendra la mort de milliers engendra la mort de milliers d’autresd’autres

Zoe E. Masongsong, M.S.

Qui était Edward Bernays?Qui était Edward Bernays?

1891-1995 (104 ans)1891-1995 (104 ans) Oncle = Sigmund FreudOncle = Sigmund Freud

Le théoricienLe théoricien

Le publicitaire le plus influent des États-Unis

1920:1920:– Les oeufs et le baconLes oeufs et le bacon– Les femmes se libèrent par la cigaretteLes femmes se libèrent par la cigarette

1950:1950:– Destitution du président du Guatémala: Destitution du président du Guatémala:

ArbenzArbenz

1924: les premiers paquets de bacon 1924: les premiers paquets de bacon tranchétranché

Le déjeuner américainLe déjeuner américain

Client: Les compagnies de tabacClient: Les compagnies de tabac

Torches of Freedom Torches of Freedom

Progrès!

Bon pour vous!

Libérérez-vous!

Des millions de femmes Des millions de femmes décédéesdécédées

Plus de femmes que d’hommes meurent du cancer Plus de femmes que d’hommes meurent du cancer du poumondu poumon

Les fumeuses meurent plus jeunes que les hommes Les fumeuses meurent plus jeunes que les hommes – Elles perdent 14,5 années de leur vieElles perdent 14,5 années de leur vie– Les hommes, 13,2 (Cancer.org)Les hommes, 13,2 (Cancer.org)

13% ont fumé au cours des trois derniers mois de 13% ont fumé au cours des trois derniers mois de grossesse (CDC)grossesse (CDC)

Les gardiensLes gardiens

““les diffuseurs de l’information”: les les diffuseurs de l’information”: les agences de presseagences de presse

Ministre de la défence, 1944-1951

Président, 1951-1954

Des milliers de Maya tuésDes milliers de Maya tués

Guatemala Guatemala Cuba Cuba VietnamVietnam

Bernays et la démocratie:Bernays et la démocratie:

Le jugement du public américain est inadéquat:

“Ils peuvent aisément voter pour la mauvaise personne ou désirer un produit inadéquat, aussi ont-ils besoin d’être guidé en ce sens par une élite instruite”.

~Anne Bernays, interviewée par Adam Curtis

Bernays et la démocratie:Bernays et la démocratie:

“L'ingénierie du consentement est l'essence même du processus démocratique, la liberté de persuader et de suggérer »..

~Edward BernaysThe Engineering of Consent (1955)

Un despotisme éclairé

Le souverain connaît mieux l’intérêt de ses sujets qu’eux-mêmes.

Sa responsabilité envers eux consiste à empêcher leur participation active à la politique.

Le legs de Barney : l’indifférence américaineNotice Of St. Johns River WaterNOTICE OF ST. JOHNS RIVER WATER MANAGEMENT DISTRICT INTENDED DECISION(S) The District intends to approve of the Compliance Report(s) of the following permittee(s) and to modify the terms and/or conditions of the existing Consumptive Water Use Permit(s) described below at the District's Governing Board meeting on April 10, 2012. Bass-Carlton Sod Inc, PO Box 420067, Kissimmee, FL 34742, application #3429. This is a 10-year compliance report of a permit issued on May 8, 2001. The District proposes a reduction from the previously permitted allocation of 2157.4 million gallons per year (mgy) to 977.4 mgy for irrigation of 1989 acres of sod, hay, cornand vegetable crops. The withdrawals used by this project will consist of groundwater from FAS - Upper Floridan Aquifer via 3 active wells and 3 proposed wells in Osceola County, located in Sections: 25, 26, 27, 34, 35 and 36, Township: 31 South, Range: 33 East; Sections: 5 and 6, Township: 32 South, Range: 34 East; Sections: 29, 30, 31 and 32, Township: 31 South, Range: 34 East; Sections: 1, 2 and3, Township: 32 South, Range: 33 East, known as Bass-Carlton Sod. If you wish to receive a copy of a Technical Staff Report (TSR) that provides the St. Johns River Water Management District (District) staffs' analysis on the above-listed compliance report(s) and associated permit(s), please submit your request to: Director, Bureau of Regulatory Support, P.O. Box 1429, Palatka, FL 32178-1429. Once a TSR becomes available, you may also review it by going to the Permitting section of the District's website at floridas water.com/permitting/index.html. To obtain information on how to find and view a TSR, visit https://permitting.sjrwmd.com/epermitting/html/EP_FAQs.html, and then follow the directions provided under "How to find a Technical Staff Report (TSR) or other application file documents." A person whose substantial interests are or may be affected has the right to request an administrative hearing by filing a written petition with the District. Pursuant to Chapter 28-106 and Rule 40C-1.1007, Florida Administrative Code (F.A.C.), the petition must be filed (received) either by delivery at the office of the District Clerk at District Headquarters, P. O. Box 1429, Palatka Florida 32178-1429 (4049 Reid St., Palatka, FL 32177) or by e-mail with the District Clerk at Clerk@sjrwmd.com, within twenty-one (21) days of newspaper publication of the notice of intended District decision (for those persons to whom the District does not mail or email actual notice). A petition for an administrative hearing is deemed filed upon receipt of the complete petition by the District Clerk at the District Headquarters in Palatka, Florida during the District's regular business hours. The District's regular business hours are 8 a.m. - 5 p.m., excluding weekends and District holidays. Petitions received by the District Clerk after the District's regular business hours shall be deemed filed as of 8 a.m. on the next regular District business day. A petition must comply with Sections 120.54(5)(b)4. and 120.569(2)(c), Florida Statutes (F.S.), and Chapter 28-106, F.A.C. The District's acceptance of petitions filed by e-mail is subject to certain conditions set forth in the District's Statement of Agency Organization and Operation (issued pursuant to Rule 28-101.001, F.A.C.), which is available for viewing at floridaswater.com. The District will not accept a petition sent by facsimile (fax). Mediation may be available if you meet the conditions stated in the full Notice of Rights (see last paragraph). The right to an administrative hearing and the relevant procedures to be followed are governed by Chapter 120, F.S., Chapter 28-106, F.A.C., and Rule 40C-1.1007, F.A.C. Because the administrative hearing process is designed to formulate final agency action, the filing of a petition means the District's final action may be different from the position taken by it in this notice. Failure to file a petition for an administrative hearing within the requisite time frame shall constitute a waiver of the right to an administrative hearing. (Rule 28-106.111, F.A.C.). If you wish to do so, please visit http://floridaswater.com/nor_intdec/ to read the complete Notice of Rights to determine any legal rights you may have concerning the District's intended decision(s) on the compliance report(s) described above. You can also request the Notice of Rights by contacting the Director, Bureau of Regulatory Support, P. O. Box 1429, Palatka, FL 32178, tele. no. (386)329-4268. OSC1178998 3/17/2012

~~ApathyApathy, TEDx lecture by Dave Meslin, TEDx lecture by Dave Meslin

Une publicité de Nike

~~ApathyApathy, TEDx lecture by Dave Meslin, TEDx lecture by Dave Meslin

Invitation à la partipation publique

~~ApathyApathy, TEDx lecture by Dave Meslin, TEDx lecture by Dave Meslin

SourcesSources

– 7 PR Campaigns That Changed The World7 PR Campaigns That Changed The World, , blog: “PR, Films & Fantasies” (1/2/11)blog: “PR, Films & Fantasies” (1/2/11)

– ApathyApathy, Dave Meslin (TEDx on YouTube), Dave Meslin (TEDx on YouTube)

– Books That Shook the WorldBooks That Shook the World, PBS.org, PBS.org

– Century of the SelfCentury of the Self, Adam Curtis (2002), Adam Curtis (2002)

– Edward BernaysEdward Bernays, Wikipedia (3/14/12), Wikipedia (3/14/12)

– Google ImagesGoogle Images