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    COINS & CURRENCYYou are invited to utilize all of our experienceand expertise to maximize your auction results.

    Learn how year after year, Heritage, The WorldsLeading Numismatic Auctioneer, outsells all other numismatic auction firms combined.

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    HERITAGE WORLD HEADQUARTERS3500 MAPLE AVENUE DALLAS, TEXAS 75219-3941

    1804 $1 OriginalPR62 NGCSOLD FOR $3,737,500April 2008HA.com/1104-7001

    1787 DBLN Brasher New York StyleDoubloon. EB Punchon Breast. XF45 NGC.SOLD FOR $2,990,000January 2005HA.com/360-287001

    Fr. 118 $5000 1878 Legal Tender PMG Very Fine 25SOLD FOR $805,000

    September 2007HA.com/448-158067

    1907 Ultra High Relief $20 PR69 PCGSSOLD FOR $2,990,000November 2005HA.com/392-6067

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    1796 $2 1/2 NoStars MS65 PCGSSOLD FOR $1,725,000January 2008HA.com/454-45008

    Fr. 185l $500 1880

    Legal Tender PMGChoice Very Fine 35SOLD FOR $690,000November 2005HA.com/448-158068

    Fr. 187K Series 1880$1000 Legal Tender PMG Extremely Fine 40SOLD FOR $517,500September 2006HA.com/418-182001

    1913 5C Libert y PR64 NGC The Olsen SpecimenSold for: $3,737,500January 2010HA.com/1136-105016

    Cover images:

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    Numismatics is a hobby of history. At the end of your collecting activities, will you consider:

    The past?

    You want to select an auctioneer based on their record of service, dependability, prices realized, industryrecognition, achievement, and financial soundness.

    The present?

    You want to sell your treasured coins and currency at one

    of Americas most important numismatic events, with anaward-winning cataloging team presenting them to thelargest number of qualified bidders ever gathered.

    The future?

    You want to feel assured that Heritage Auction Galleries, theworlds #1 choice for auctioning rare coins and currency, hasexerted every effort to present you with a settlement checkbeyond your expectations. And your collection will continue tobe preserved for viewing and research in our Auction Archives.

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    WHEn yOU ARE READy TO SELL yOUR cOLLEcTIOn

    of rArE coiNS AND cUrrENcy, yoU wiLL wANTTO HAvE EvERy EDGE. THATS WHy yOU nEEDALL Of THE HERITAGE ADvAnTAGES. HERITAGE

    EXTENSiVELy SUrVEyS oUr cLiENTS EVEry yEAr,AnD yOU HAvE TOLD US WHAT you WAnT:

    y u ant the m th unquest ned nan al stab l t

    be ause n th ng matte s m e hen u he k s due!

    y u ant the m th dem nst ated p es eal ed leade sh p,

    au t n a te au t n, ea a te ea . The m that makes p es

    eal ed m 15 ea s au t ns ava lable u ee nspe t n

    n u ull sea hable A ct n Arch vesat HA. m. The m that

    kn s h t a h eve e d-sett ng p es eal ed ns and

    n tes a ss the p ng spe t um and s s p ud ts esults

    that the Arch ves nta n eve mage, eve des pt n, and eve

    p e eal ed, m e than 1.6 m ll n num smat au t n l ts

    eve l t, n t just u th usands e d-sett ng l ts!

    y u ant the au t nee that p v des the la gest numbe

    qual ed, eage b dde s t b d n u mate al. He tage has

    m e a t ve b dde s than an the m: m e than 500,000eg ste ed b dde -membe s n u HA. m webs te, and the lds

    nest ma l ng l st lle t s, m e than 650,000 st ng.

    y u ant the inte net leade , th the m st p pula , a a d- nn ng

    HA. m webs te, that att a ts 11 m ll n annual v s t s and

    has n epeated a a ds m f bes. m and the Num smat

    L te a Gu ld an ave age 30,000 un que webs te v s t s

    eve da . we have 18 t mes m e m nthl eb v s t s than all

    u maj mpet t s mb ned. (S u e:c mpete. m)

    y u ant the au t nee th events at the best venues au t ns

    at Ame as m st p est g us maj nvent ns l ke fUN,

    L ng Bea h, and cent al States, and H ust n th ded ated

    au t ns at u ld headqua te s n Dallas. And He tage

    has been sele ted as the o al Au t nee 40 ANA

    nvent ns m e than all u mpet t s mb ned!

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    y u ant the te hn l g leade h se p p eta inte net s t a e b dd ng

    s stem del ve s ld de b dde demand 24 h u s eve da , eeks be e the

    S gnatu e Au t n l sess ns sta t, and then have th usands inte net b dde s

    agg ess vel mpete aga nst m t vated l b dde s the tems ns gned.

    y u ant u HEriTAGE L ve!* p p eta b dd ng s stem, h h all s inte net b dde s

    a und the ld t mpete th the l , teleph ne, and p inte net b dde s n eal-t me.

    y u ant a m th ns stent dem nst ated leade sh p m the same management team that has

    pe ated He tage de ades, ensu ng that u esults ll be the ve best that the ma ket an p v de.

    y u ant an expe en ed au t nee , but ne that als emb a es the latest te hn l g es t

    a h eve the h ghest p es eal ed He tage has p esented m e than 3,000 su ess ul

    au t ns, sell ng $3 b ll n-plus n behal m e than 45,000 ns gn s.

    y u ant an au t n team th ex ellen e n eve un t n. He tage has a a d-

    nn ng atal ge s; talented ph t g aphe s us ng state- -the-a t d g tal mage ;

    num smat sts th unpa alleled g ad ng expe t se, sha ng m e than 1,500 ea s

    d ve se kn ledge and expe en e; and an a a d- nn ng ma ket ng depa tment.

    y u ant the num smat ma ket ng leade , h p esents u mate al a ss mult ple

    plat ms and webs tes, and uses p nt, ema l, inte net, teleph ne, and ax st ateg es.

    y u bene t m the ex tement eated b a h ghl e e t ve ma ket ng p g am.

    y u ant an au t n m that has n mult ple Num smat L te a Gu ld a a ds,

    n lud ng the Au t n catal g the yea a a ds n 2003, 2004, 2006, 2007, and 2009.

    y u ant a ld de m th es n man unt es t a l tate mp tant

    nte nat nal l ent demand u ns and n tes, ega dless a b dde s l at n.

    y u ant a d ve s ed m th d e ent t pes au t ns, ea h ta l ed t max m e u p es

    eal ed b p esent ng the ght tems t the ght bu e s: c n S gnatu e Au t ns, cu en

    S gnatu e Au t ns, w ld c n S gnatu e Au t ns, t e weekl inte net c n Au t ns,

    inte net w ld c n Au t ns, weekl inte net cu en Au t ns, and Galle Au t ns.

    y u ant t make a de s n that g ves u eve advantage k ng th the lds #1

    num smat au t nee He tage. onl ne m an be the best, and u g th a h ev ng that

    h n s due ent el t se v ng the needs u l ents, max m ng the p es eal ed.

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    Max m ze r res lts thr gh r exper ence:

    oUr rEcorD of STABiLiTy MEANS No SUrPriSES.

    W hen u nall de de t sell u num smat lle t ns, thenan al stab l t the m that u sele t sh uld make u nalstep a m st sat s a t ne. y u sh uld expe t ull and t mel pa ment at

    settlement. c lle t ng ns and u en man ea s even de ades

    ma have been a matte pass n u, but hen the t me t sell

    a ves, u have a ght t be mpensated th ut an dela s su p ses.

    He tage unde stands th s. Unde u management team, He tage has

    p esented m e than 3,000 su ess ul au t ns, sell ng $3 b ll n n ns

    and n tes bel ng ng t m e than 45,000 ns gn s. Eve s ngle He tage

    ns gn has been pa d n ull, and ght n t me eve t me.

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    Max m ze r res lts thr gh r f nanc al stab l t :

    yoUr cHEcK iS cErTAiN, AND iT iS LArGEr.

    O u ns gn s a e eas l assu ed n these ssues nan al stab l t .y u an est eas kn ng the e ll be n ash sh tages unpleasantp blems at settlement t make u au t n expe en e an unhapp ne.

    He tage enj s $50 m ll n n equ t and ne s' ap tal. S ask the t ugh

    quest ns, be ause u ann t a d t make an assumpt ns hen

    ns de ng stab l t n nan es, ne sh p, management. All au t n ms

    a e n t the same. f nan al stab l t must be a t al a t n u de s n.

    ou st ng nan al p s t n all s us t extend l be al ed t te ms t

    u b dde s. All ng sele ted bu e s ext a t me t pa (as pp sed t 30da s less at the au t n h uses) pe m ts them t spend ns de abl

    m e m ne , n eas ng the p es eal ed u ns and u en .

    we als make the lex ble a angements n u S gnatu e Au t ns

    ( n lud ng sele t ve ed t a d usage b eta l bu e s), aga n all ng

    pu hases that m ght the se be una dable. He tage bea s all

    esp ns b l t these ed t de s ns s u have n sk hats eve ,

    but u bene t m the e a ds. i u have a need unds be e u

    settlement dates, He tage an p v de ash advan es n m st ases. y u

    c ns gnment D e t an expla n all ab ut u lex ble pa ment pt ns.

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    Max m ze r res lts at the best l cat ns:

    THE worLDS #1 NUMiSMATic AUcTioNEErUnDERSTAnDS THE cRITIcAL IMPORTAncE Of

    AUcTioN LocATioN, AND THEN wE EXTENDEDLOcATIOn TO IncLUDE THE InTERnET.

    Sell ng at the best l at n, t the m st agg ess ve bu e s, s the undat n

    a h ev ng the best p es u a e ns and u en . Maj

    num smat nvent ns ensu e a la ge gathe ng eage , m t vated

    bu e s, and He tage s the o al Au t nee the la gest and m st

    mp tant sh s. we have made t the ne st ne u su ess but

    then e ea h ut gl ball th ugh the w ld w de web. He tage bel eves

    that max m ng u p es eal ed st ll depends up n ea h ng the m st

    qual ed bu e s n pe s n and nl ne. y u ant the au t nee th

    au t ns at the best venues, and that must n lude the lead ng web p esen e.

    ANA: He tage has been h sen as the o al Au t nee the

    Ame an Num smat Ass at n 40 t mes s n e 1980, sele ted

    th s p est g us le t e as ten as all mpet ng ms mb ned.

    FuN : e have been p esent ng al au t ns at the fl da Un ted

    Num smat sts nvent ns n Ame as la gest lub sh s s n e 1991,

    and ll nt nue t be fUNs ex lus ve o al Au t nee at least unt l 201

    LoNG BEACH : He tage has been the o al Au t nee the L ng

    Bea h c n Exp Ame as la gest mme al sh s n e 1986. CSNS: we have been the ex lus ve o al Au t nee

    the cent al States Num smat S et ne Ame as

    la gest h bb gan at ns s n e 1993.

    DALLAS: Spe al ed lle t ns l ke the $8.4 m ll n Jules

    re ve c lle t n the $19.2 m ll n M se c lle t n e e

    held n Dallas t max m e v e ng pp tun t es.

    HouSToN : He tage s the o al Au t nee the

    ast-g ng M ne Sh the S uth est.

    whethe n Dallas at a maj sh , the n ept l at n n demands

    that au t ns als ea h ut t the gl bal b dde s n the inte net. f tunatel , at

    a He tage S gnatu e event, u d nt have t h se bet een the t u get

    the l b dde s mpet ng aga nst ea h the and the inte net. ou inte net

    has been alled a v tual au t n l , h h s just hat e ntend, be ause

    u ant eve p ss ble b dde has ng p es h ghe n u l ts. Then u

    HEriTAGE L ve! b dd ng s stem all s inte net b dde s a und the ld t

    mpete th the l , teleph ne, and p -inte net b dde s n eal-t me. That

    takes te hn l g al leade sh p, and n b d d es that bette than He tage.

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    Max m ze r res lts thr gh r techn l g :

    HEriTAGES ProPriETAry HEriTAGE LiVE!AND iNTErNET BiDDiNG SySTEMS

    The ave age l t n l ve n and u en au t ns sells n less than t ent

    se nds, s l b dde s need t make nstant de s ns. But n , He tages

    inte net leade sh p has hanged the ent e b dd ng d nam . we max m e

    the numbe b ds and b dde s th ugh u ex lus ve inte net b dd ng

    s stem, h h eates a v tual au t n m last ng eeks p t eve

    l ve au t n, g v ng u b dde s t me t gene ate m ll ns d lla s n

    su ess ul b ds m a und the gl be, push ng p es h ghe and h ghe .

    when inte net b dde s v e u l t, the see the u ent h gh b d and a e

    p mpted a h ghe b d; the nl n ease athe than utb d the u ent

    b d the u ent leade , the a e mmed atel p mpted t b d h ghe , aga n

    and aga n , the t pped the p ev us h gh b d, the a e n the leade .

    w th eve h ghe b d, the p leade e e ves ema l n t at n and an eas

    l nk mmed atel a s ng the b d. Even hen an utb d b dde h ses

    n t t b d h ghe , the t p all use the ema n ng budget b dd ng h ghe

    n the l ts n the au t n. in eas ng the used su ess n th s manne

    keeps them m ng ba k au t n a te au t n, h le en u ag ng them t

    su ess ull spend the last num smat d lla . The inte net has an a und-the-

    l k j b eeks, en u ag ng eve -h ghe b d am unts a ss the au t n.

    H gh inte net b dde s s gn ant tems a e als nv ted t pa t pate b

    teleph ne du ng the l au t n, t b d even h ghe . An and all gl bal

    b dde s a e able t a t vel nte a t vel mpete n the l ve au t n

    th ugh u ex lus ve HEriTAGE L ve! web-based b dd ng s stem. The

    inte net eates a v tual b dd ng l , and then HEriTAGE L ve! takes

    them t the a tual b dd ng l . H mp tant s th s dual s stem? in u

    fUN au t n, HEriTAGE L ve! b dde s pa d the t p p e m e l ts

    than ALL b dde s d d n ALL u mpet t s au t ns that m nth! S n e

    inte net b dde s have n t avel expenses t ns de , the ll ten b d h ghe ,

    s even the d nt n u l t, the s gn antl d ve up the p e.

    Us ng u ex lus ve te hn l g es, inte net b dde s a e nn ng tens

    th usands He tage au t n l ts, and d v ng the p es eal ed

    h ghe n the vast maj t l ts n eve au t n. y u ll bene t

    m th s p ess, ava lable nl m He tage. Thats h e have

    nvested m e than $10 m ll n n mpute and inte net s stems,

    supp t ng u e d-sett ng g th n eg ste ed b dde -membe s. we

    a h eve e d p es u th ugh u te hn l g al leade sh p.

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    Max m ze r res lts thr gh r techn l g :HERITAGES AUcTIOn ARcHIvES

    in add t n t He tages p p eta inte net and HEriTAGE L ve! s t a e

    u d e tl bene t m the man the ee eatu es n He tages webs te

    h h make HA. m the m st v s ted num smat webs te n the ent e

    inte net. P babl the m st p pula and the m st mp tant eatu e s u

    A ct n Arch ves, u mpute ed ep s t the mplete atal g

    des pt ns and p es eal ed m m e than 1.6 m ll n num smat

    l ts th th ee m ll n+ mages that He tage has s ld s n e 1993.

    we kn that man the 30,000 un que v s t s that me t HA. m

    n ave age eve da a e us ng the Arch ves esea h and pleasu e.

    He tages ex lus ve A ct n Arch vesget the g eatest k ut m

    u b dde s h use them t d the h me k ab ut u ent p ng

    levels s that the an make eve b d unt. The Arch vesals mean

    that u sell th ugh He tage, u and u he s ll have a ess

    t u lle t n, eve n a t, u an see u s ld ns m e

    eas l than u d d hen the e e n u sa e dep s t b x!

    The Competition

    HA.com

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    Max m ze r res lts thr gh r techn l g :HERITAGES MyWANTLiST .

    A te the ph t g aph s mpleted, a te eve l t has been des bed, a te

    the la ut the atal g s n shed, t a t ns u s multane usl : the

    atal g s sent t the p nte , and t s p sted at HA. m. The ve next step

    s eall qu te ext a d na , and dem nst ates n e aga n h He tage

    has nt atel mb ned s man eatu es t a h eve e d p es.

    HA. m has l ng eatu ed a ve p pula se v e th lle t s seek ng e ta ndates and m ntma ks: ex lus ve, n dent al, ele t n want L sts nta n ng

    m e than $350 m ll n ta geted demand. As s n as the atal g s p sted,

    He tage mmed atel sends an e-ma l t eve l ent h se M WantL st

    mat hes ne u l ts n the atal g, th a l nk tak ng them d e tl t

    u l t s the an v e the mage, ead the des pt n, and b d. we us

    all that demand n u l ts t help u a h eve e d p es, and t all

    takes pla e th n se nds the au t ns p st ng. N the au t n m an

    mat h th s level l ent se v e, h h bene ts b th the selle and the bu e .

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    Max m ze r res lts thr gh r techn l g :

    THE worLDS BEST NUMiSMATiciMAGES AND ENLArGEABLE!

    Ba k n the g d ld da s, the m st se us b dde s had t attendan au t n n pe s n b th t v e l ts and t b d. Even t da , them st m t vated num smat sts p epa ed t spend the g eatest am unts

    l ve t attend au t ns n pe s n. That s the ve eas n h He tage

    s st ll the o al Au t nee s man mp tant n sh s. yet, t'slea that inte net b dde s a e nn ng a g ng pe entage l ts n

    eve He tage au t n. H d es He tage make u inte net b dde s s

    m table that the a e ll ng t b d t p d lla n l t a te l t? what

    nv n es them t spend th usands d lla s and n eas ngl tens

    th usands d lla s n a e ns and n tes n t v e ed n pe s n?

    i u have eve v s ted HA. m, u al ead kn the ans e : u talented

    ph t g aphe s use u state- -the-a t, d g tal mag ng s stem t p v de

    ext emel h gh- es lut n, ull- l , enla geable mages. images su h supequal t that u th usands e p ents p nted atal gs ga n the n den

    t b d agg ess vel b ma l. what's m e, u inte net atal gs nta n 10

    t mes the numbe mages as u p nted ve s n! Eve s ngle- n/n te l

    n a t, eve l t th th ee tems less, and s me la ge nes as ell s

    maged n u webs te. Unl ke the p nted ph t s, u inte net b dde s an

    a e ull s ut n e enla geable mages be e b dd ng nte a t vel . y u a

    bene a , be ause eve l k t enla ge the mage an help enla ge u

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    Max m ze r res lts thr gh r techn l g :HERITAGES OTHER InTERnET fEATURES.

    W h le mu h attent n s natu all d e ted t u A ct n Arch ves and M WantL st eatu es, He tage uses u data p ess ng andinte net leade sh p n man the a s. f example, e adve t se lead ng

    lle t ns, nte est ng and mp tant ns, and up m ng events n u

    eekl e-ne slette s (Her tage C n Newsand Her tage C rrenc News)

    sent t u ent e eg ste ed l ent base. ou eeHer tage Val e index

    helps b dde s mulate b ds. ou un ed b dd ng nte a e means that

    am l a t th ne au t n ateg means eas pa t pat n n all au t ns.

    Pe haps m st mp tantl , He tage ss-ma kets u ns gnment

    t lle t s n m e than t d en the lle t ble ateg es.

    we ant pate that the inte net ll nt nue t eld utt ng-

    edge pp tun t es n ast mmun at ns, and as the be me

    ava lable, u an unt n He tage t empl them t nt nuall

    a h eve t p au t n p es u n the gl bal ma ketpla e.

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    14

    Max m ze r res lts thr gh r expert se:

    EXPErT cATALoGiNG AND PrESENTATioN.

    T he p e an pa t ula n ult matel depends up n the demandthat s gene ated, and u p esentat n uels the des e ne sh pthat makes ne b dde ll ng t pa the h ghest p e. one the ldest

    and m st t ad t nal means gene at ng b dd ng demand s the tten

    d, h h He tage nt nues t use as an nteg al aspe t u h gh-

    te h app a h. we have a h eved a ha m n us ma age bet een u

    supe lat ve mages and des pt ns, bet een te hn l g and talent, n u

    ld- lass atal gs. He tages team p ess nal atal ge s unde stands

    that p esentat n s a ke a t n gene at ng demand. we des be ea h

    u ns n tes t ts nest appeal, h le ma nta n ng st t standa ds a u a that have supp ted u b dde s l be al b dd ng based n u d

    p tu es. St es ab ut the ssue ts ped g ee ll a ll add t the att a t n.

    ou num smat esea he s a e ba ked b He tages Num smat

    resea h L b a , th m e than 10,000 v lumes, mplete sets

    h bb pe d als, au t n atal gs ba k t the n neteenth entu

    and e als use u nl ne A ct n Arch ves. we even keep v lum n us

    mpute ed e ds m u mpet t s sales a t-gathe ng b

    u atal ge s n the esea h. The net esult s a a d- nn ng atal gs,n p nt and n the web just l k at the numbe NLG A ct n

    Catal g f the year a a ds n e entl . M e mp tant t u, t s a

    p ess nal p esentat n that bu lds value n u ns gnment.

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    Max m ze r res lts thr gh r expert se:

    oUr MArKETiNG SKiLLS iN PriNT MEDiA.

    y u ant eve num smat st n the ma ketpla e t kn ab utu ns and u en hen u t me t sell a ves. we haveal ead des bed n deta l man the te hn l g -d ven me han sms

    e empl t max m e u etu n. But e als depend n pla n, ld-

    ash ned pe ple sk lls t m t vate b dde s, t tu n them nt bu e s.

    A te all, u supe lat ve mages and atal g ng an nl k the

    mag a te p tent al b dde s kn ab ut the au t n and ab ut u

    l ts. Eve ea , He tage spends mult -m ll ns d lla s ma ket ng u

    ns gn s ns and u en t u ld de aud en e, be ause e

    ant t att a t eve p ss ble b dde t u webs te and t u au t n.

    ou la ge n-h use ma ket ng depa tment nt nuall p m tes u

    au t ns t ea h eve p tent al bu e . Ma ket ng ampa gns beg n th

    p ess eleases t the num smat and nte nat nal p ess ann un ng

    mp tant ns gnments and all s gn ant h ghl ghts. Th s nt nues th

    s gn ant adve t sements nC n W rld, N m smat c News, N m smat st,

    W rld C n News, Bank N te Rep rter, The Redb k, and d ens the

    ndust and lub publ at ns. Updates and ta geted p ess eleases a e als

    ma led, ema led, and axed d e tl t nte ested bu e s. He tages ma l ng

    l st s the env the deale mmun t , nta n ng 650,000+ lle t s.

    As the o al Au t nee s man maj gan at ns, e

    an ma ket t th usands lle t s and spe al sts th ugh the

    ex lus ve ma l ng l sts as ell. we p m te u ns and n tes

    th ugh d e t ma l ngs p ess eleases, u e-ne slette s (Her tage

    C n Newsand Her tage C rrenc News), ull- l b hu es, and

    b th the p nted and inte net ve s ns the atal g. The nest

    lle t s and lle t ns a e eatu ed n uHer tage Magaz ne.

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    16

    Max m ze r res lts thr gh r expert se:MOTIvATInG vIRTUAL cLIEnTS TO SPEnD

    REAL DOLLARS fOR yOUR cOInS AnD cURREncy.

    H e tage s the p ven nn vat n all elements the au t n p ess,but u devel pment inte net ma ket ng lea l sepa ates us mall the au t nee s. Ea h ma ket ng ampa gn uses the inte net t ea h

    num smat sts a und the ld, th ta geted ema ls, th u eekl

    e-ne slette s (Her tage C n Newsand Her tage C rrenc News), and th

    p ess eleases maj ns gnments. The nl ne atal g p sted at HA. m

    eatu es u supe lat ve ph t g aph and atal g ng. in a ve eal sense,

    eatu es n u web s te l ke u A ct n Arch vesand M WantL st a e

    ma ket ng eatu es that n ease nte est n u tems, and u inte netand HERiTAGE L ve! b dd ng s stems make t eas b dde s t a t vel

    pu sue u num smat t easu es. we even que u extens ve database

    t dent l kel bu e s u ns gned tems. we then send these l ents

    ta geted ema ls l st ng ea h n nte est, th eas b dd ng l nks. we ex

    lle t s th eatu es n u e-ne slette s and nHer tage Magaz ne.

    M e than 500,000 eg ste ed b dde -membe s have j ned HA. m,

    He tage's web s te, and m st them a e num smat sts. He tage ea hes

    these p spe t ve bu e s u ns and u en , and makes t eas them t v e , t b d, and t bu . He tage b ngs mult ples m e

    qual ed b dde s t ts au t ns than d all the au t n h uses. S n e

    the numbe qual ed b dde s s the m st mp tant a t a e t ng

    u p es eal ed, h sh uld u settle a d stant se nd best?

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    Max m ze r res lts thr gh r expert se:OUR WORLDWIDE MARkETInG REAcH.

    H e tage ea hes ut t bu e s a und the ld, be ause a h ev ngt p p es equ es gl bal d st but n au t n n mat n andmages, ll ed b ld de b dd ng a t v t . Demand s he e u nd

    t and eate t, and e a e the leade s n ma ket ng t a ld de aud en e.

    Natu all , the inte net s an mp tant mp nent t these e ts, but

    He tage als unde stands that ma ket ng s ab ut pe ple and nta ts.

    He tage has es a und the gl be and b dde -membe s n 181 unt es.

    N the num smat au t nee has mpa able ld de ea h.

    APPRAISAL SERvIcES.

    He tage has e entl added a ull s ale App a sal Se v es Depa tment,

    all ng u t get a mp ehens ve ead n the value u n u en lle t n. w k ng th u expe ts, u ll n t nl me

    ut a He tage app a sal th a g d dea the nsu able th u

    lle t n, but als the ab l t t nd the best p ss ble He tage venue

    au t n. we empl the best talent n the app a sal bus ness t me up th

    the m st el able and mp ehens ve esults p ss ble, g v ng u n mat n

    t make the all- mp tant de s ns the l qu dat n u lle t n.

    These tw n tes were s ld b pr vate treat f r $2.1 m ll n each.

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    18

    Max m ze r res lts thr gh r expert se:GRADInG yOUR cOInS AnD cURREncy

    To MAXiMizE ProfiT.

    T he mp tan e p e se n and u en g ad ng ann t beve emphas ed. As p es have sen ve the past t de ades, thed e en e even ne g ad ng p nt an equate t seve al hund ed pe entag

    p nts n value. S mpl stated, u ant t max m e u etu ns, u sh

    seek u adv e and take advantage u expe en e, be ause g ad ng ema n

    an a t th a g eat deal subje t v t . ou expe t se mes m num smat s

    n sta h have g ad ng expe en e at NGc PcGS, h bu and sell ns

    da l , and h have made a l v ng bu ng ns at au t n esale. The

    adv e g es ell be nd the n t al de s n hethe u ns sh uld bele t un e t ed, al ead e t ed, hethe the sh uld be subm tted

    e- e t at n, and s , t h h se v e? ou expe t se n e t at

    st ateg es ll help u h se bet een e t at n b the Num smat

    Gua ant c p at n (NGc), the P ess nal c n G ad ng Se v e (PcGS),

    ANAcS. cu en g ad ng s equall mp tant, th se v es su h as PMG

    PcGS cu en , and cGA. The p ess nals at He tage a e e gn ed as the

    best n the ld n the spe alt es, and that means h ghe p es eal ed.

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    Max m z e r res lts thr gh r spec al zat n:

    HEriTAGE'S AUcTioNS of worLD coiNS.

    O ne the j s num smat s s that the e s an ent e ld mate al t lle t but ea h a ea equ es spe al ed kn ledgehen sell ng. He tage has s ld an ent and ld ns s n e the und ng

    the mpan , and these ma kets a e s mp tant that e h ld spe al ed

    au t ns. in a t, He tage has s ld ve $50 m ll n An ent and w ldns e entl . we p esent the nest n an ent ns, ld ns, and ld

    u en t l ents, m 181 unt es, h sha e an ab d ng as nat n

    these p e es h st m ultu es a und the ld and a ss

    the entu es. y u bene t m u expe t se, as ell as the p est ge a

    S gnatu e atal g. He tage h lds ts w ld S gnatu e Au t ns at the best

    venues th ugh ut the ea ; Ne y k n Janua , cicf n Ap l, and at the

    B st n ANA w lds fa M ne n August. Th s as e ta nl the ase

    hen the ld's nest lle t n canad an ns, assembled b n ted

    canad an te hn l g ent ep eneu s S d and Al a Bel be g, as s ld b

    He tage a e d $3.5 m ll n d lla s. That atal g as als a a ded

    the Au t n catal g the yea a a d m the p est g us Num smat

    L te a Gu ld. G eat lle t ns dese ve the He tage t eatment.

    cha les i G ld T ple Un te 1643 S ld f : $431,250 June, 2005 HA. m/378-41001

    cent al Ame an republ g ld 8Es ud s 1828-cr MS63NGc S ld : $48,875 Ma , 2008 HA. m/3000-166021

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    20

    Max m ze r res lts thr gh spec al zat n:

    HEriTAGE'S AUcTioNS of cUrrENcy.

    Spe al ed lle t ns equ e spe al ed atal gs p esented t the ght aud enwhen sell ng u u en lle t n, u ll ant t bene t m the expe t s Ame as lead ng u en expe ts. He tage has p esented m e than t maj

    au t ns s n e u st event n 1990, and e h ld ld au t n e ds the m st

    valuable Small S e n te ($241,500); the m st valuable p e e f a t nal cu en

    ($138,000); the m st valuable canad an n te ($322,000); and the m st valuable obs lete

    n te ($126,500). well ve a hund ed nd v dual u en tems have been s ld b us

    ang ng n value m $100,000 t ve a m ll n d lla s. we have als set the ld

    e ds ent e au t ns n 2005 and 2008. cu en lle t ng has been ne the

    m st mp tant g th a eas n num smat s ve the last t de ades, and u au t n

    esults e le t th s. The demand exp essed b u b dde s s ava lable ex lus vel t u

    u en ns gn s h bene t m u S gnatu e Au t n t eatment.

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    Max m ze r res lts thr gh r pr fess nal sm:ProfESSioNAL EVENTS, BEcAUSE yoUr coNSiGNMENTDESERvES "fIRST-cLASS" TREATMEnT.

    A su ess ul l ve au t n equ es expe en e the p l shed e ts and pe at n sk lled p ess nals m t vat ng b dde s b mpetentl p v d ng supp tse v es. He tage sta pe ms eve t al task at eve au t n, s the kn the

    un t ns, an ans e quest ns, s lve p blems, and se ve u egula b dde s and

    then th n the ext as that de ne u p ess nal sm, m l t v e ng t l t p kup.

    Au t n sess ns a e usuall s heduled t beg n sh tl a te the b u se l ses, s

    b th lle t s and deale s an attend. D nne s t p all ate ed b He tage the

    nven en e and m t the b dd ng aud en e and t keeps them n the au t n

    m b dd ng!

    wh le the l b dd ng s unde a , He tage a e ull exe utes the mpute ed

    b k inte net, ma l, and tten b ds, mpet ng aga nst l b dde s,

    u agents exe ut ng l ve teleph ne b ds, andHERITAGE L ve! inte net

    b ds. He tage s the nl maj num smat au t nee that p je ts a l

    mage ea h l t n the nt all the b dd ng m t m n m e n us n

    and m ssed b ds, and t spu last-m nute mpulse pu hases. These se v esadd up n the b tt m l ne p es eal ed all u ns gn s.

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    22

    Max m ze r res lts thr gh r pr fess nal sm:

    MANAGEMENT STABiLiTy.

    W hen u ns gn u ns and u en t an au t n h use, u ant tkn h s " n ha ge," as ell as the t a k e d a h ev ng e dp es eal ed. othe au t n h uses have had leade s depa t, even ne sh p

    hanges s me seve al t mes ve e ent ea s. N t at He tage. y u an enj

    the n den e that mes m kn ng the l ngev t u p n pals:

    He tage c -cha man Steve iv has been a p ess nal num smat st s n e 1964.

    He tage c -cha man J m Halpe n has been a p ess nal num smat st s n e 1967.

    He tage P es dent G eg r han has been a p ess nal num smat st s n e 1971.

    Exe ut ve V e-P es dent T dd imh has been a p ess nal num smat st s n e 1987 Steve and J m me ged the t en ned ms n 1982 t m He tage.

    G eg j ned the mpan n 1986, Paul has been at He tage s n e 1984.

    Unde the nt nu us gu dan e th s h ghl sk lled management team, He tage

    has p esented m e than 3,000 su ess ul au t ns. Thanks t the expe en e,

    ndust leade sh p, and d e t n the ent e pe at n, n the au t n m

    p v des bette se v e del ve s h ghe p es eal ed. when u ns gn u

    ns and u en t He tage, u kn exa tl th h m u a e d ng

    bus ness. when u need abs lute n den e n u management team, nl

    He tage del ve s the expe en e, nt nu t , expe t se, and esults that u need.

    The managing partners o Heritage, le t to right: Todd Imho , Executive Vice President;Greg Rohan, President; Paul Minshull, Chie Operating O fcer; Jim Halperin, Co-Chairman;Steve Ivy, Co-Chairman

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    Max m ze r res lts thr gh r pr fess nal sm:

    THE BoTToM LiNE: HEriTAGES STrATEGic PoLiciES

    PUT MORE MOnEy In yOUR POckET.

    H e tage s the lds la gest au t nee a e ns and u en . we havea h eved th s th ugh dete m nat n, ha d k, and esults that havens stentl ex eeded the expe tat ns u ns gn s. ou su ess s the mp s te

    less ns lea ned m m e than 3,000 su ess ul au t ns, and an be d e tl

    att buted t u ab l t t eate and del ve unsu passed demand. when u

    ns gn th us, u be me a pa tne th a m that has anal ed eve aspe t

    the au t n p ess, and has p ked the best pt n n eve umstan e.

    we us demand m eve s u e n u ns and n tes, max m ng mpet t n

    t max m e u p es eal ed. we take u ns t the bu e s at Ame as m st

    mp tant sh s and u ld headqua te s n Dallas. Then e ea h ut t the demand

    gene ated b m e than 500,000 eg ste ed b dde -membe s at HA. m, the lds

    m st mp tant num smat web s te. The h ghest b dde s g head-t -head, b d-t -b d.

    w th all th s demand, p es g n nl ne d e t n: Up. That means m e m ne n

    u p ket. c mb n ng these s u es demand s hat makes He tage the w ld's

    #1 Num smat Au t nee . remembe , u d nt have t h se bet een l b dde s

    and inte net b dde s th He tage e g ve u the best all num smat lds.

    He tage's supe t s n t a matte han e, but e le ts u elentless d ve t

    mp ve u se v es. inn vat n s a He tage t adema k, seen n eve element

    the He tage au t n p ess, m p l t te hn l g . we mb ne nn vat n

    th a g eat p ate k eth , un mp m s ng nteg t , and ld- ash ned

    ust me se v e. S n e u ee s a pe entage u p es eal ed, a la ge

    b tt m l ne u means a la ge mm ss n us. That k nd esult makes

    a happ pa tne sh p, and thats the a e l ke t d bus ness. He tage has

    del ve ed m e than 45,000 ns gn s, and e ant t del ve u!

    TX licenses: Samuel Foose 11727; Andrea Voss 16406: Robert Korver 13754 This auction is subject to a 15% buyers premium.

    1. 1796 $2 1/2 Stars MS65 NGC. CAC Sold For: $1,006,250January 2008HA.com/454-45006

    2. San Francisco, CA - $50 Original National Gold Bank Note Fr. 1160 The First National Gold Bank Sold For: $373,750April 2008HA.com/3500*13433

    3. 1792 H10C Judd-7, Pollock-7, R.4. SP67 PCGSSold For: $ 1,322,500April 2006HA.com/404-28001

    4. Fr. 202a $50 1861 Interest Bearing Note Very Fine.Sold for: $ 368,000February 2005HA.com/364*16753

    5. 1839/8 $10 Type of 1838 PR67 Ultra Cameo NGC Sold for: $ 1,610,000January 2007HA.com/422-414009

    6. DC-19 $500 1911 VF20 PMSSold for: $ 322,000September 2008HA.com/3502*12893

    7. 1874 $10 Bickford Ten Dollar, Judd-1373,Pollock-1518, R.8, PR65 Deep Cameo PCGSSold For: $ 1,265,000January 2010HA.com/1136-287001

    Back cover images:

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    Receive a free copy of a catalog from anyHeritage category. Register online at

    HA.com/BRO15251, or call 866-835-3243and mention reference #BRO15251.

    The f nal step f r max m z ng r res lts:

    ASk THE HARD QUESTIOnS Of EvERy fIRM

    He tage kn s that edu at ng u sel s the m st mp tant step n

    the p ess sele t ng u au t nee . we a e n dent that a te uexam ne all the advantages that He tage e s, u ll unde stand

    h e a e s n dent that e an p v de u th the h ghest p esn the ma ketpla e. y u n have the ab l t t judge u leade sh p

    aga nst all the ms. i u havent seen a p u ee, a a d-nn ng DVD, Sell ng y u c ns and cu en at Au t n, please

    all and equest ne. we el me u ns gnment, hethe ush t sell an ent e lle t n just ne valuable n n te. ou

    c ns gnment D e t s ll ans e all u quest ns, and p v deu th the deta ls u de ange au t n pp tun t es.

    T gethe , u an de de h h ns and n tes a e m st app p ate

    u d e ent au t n t pes, mak ng the best de s n based nu mate al and bje t ves. its all pa t putt ng u ns and

    u en n nt the ght bu e s t max m e u b tt m l ne.

    ou c ns gnment D e t s have a p a t al num smat s lut n ueve sell ng quest n. y u an nta t them b all ng 800-US coiNS(800-872-6467), all the He tage c ns gn H tl nes at 800-872-6467Ext. 1000 (c ns) and Ext. 1001 (cu en ). All extens ns have 24-h u v e ma l, s all at u nven en e. He tage s a t ng t se ve ueve num smat need. All u need t d s p k up u teleph ne.

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    Annual Sales Exceed $600 Million 500,000+ Registered Online Bidder-Members

    World Headquarters 3500 Maple Ave, 17th Floor Dallas, Texas 75219 800-872-6467

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