Optimisez vos stratégies web | Double-check your web strategies

Analyse #eValue de l’efficacité médias sociaux de certaines

agences numériques

Michelle Blanc, M.Sc. commerce électronique

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#evalue™ scoring is broken down by property (Facebook, Twitter & YouTube) and is calculated based on: IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken down, it means we calculate:

Impact = Reach / Effort* The reach your content receives on a specific social network

Engagement = Engagement / Effort* The level of interaction your content receives on a specific social

network

Responsiveness = Number of admin answer posts / Total number of user postsHow responsive your brand is to engaged users

*Effort Score is the total effort created by a page admin

© Tous droits réservés – Analyweb Inc. 2008 9

#evalue™ scoring is broken down by property (Facebook, Twitter & YouTube) and is calculated based on: IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken down, it means we calculate:

Impact = Reach / Effort* The reach your content receives on a specific social network

Engagement = Engagement / Effort* The level of interaction your content receives on a specific social

network

Responsiveness = Number of admin answer posts / Total number of user postsHow responsive your brand is to engaged users

*Effort Score is the total effort created by a page admin

© Tous droits réservés – Analyweb Inc. 2008 10

Merci Beaucoup!Michelle Blanc M.Sc. et visitez Blogues : www.michelleblanc.com

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